Marketing_Advertising report_June_Thomas Cook.indd

Marketing_Advertising report_June_Thomas Cook.indd

Marketing & Advertising
Winter 2011
June Report
Schedule and details for Thomas Cook advertising and sponsorship
Advertising Winter 2011
Magazine
’
;OLÌ+;*’ ÌZ`Z[LTÌ^PSSÌZ\WWVY[Ì`V\Ì
^OLUÌ`V\³YLÌPUÌ[OLÌZHKKSLÌKPNNPUNÌ
HÌ[YLUJOÌVYÌ^VYRPUNÌ[OLÌMHYTÌ
5,>Ì),:;Ì:,33,9
-VV[ILKÌ Ì4\S[PÌKLUZP[`ÌMVV[ILKÌWYV]PKLZÌ
L_[YHÌZ\WWVY[Ì^P[OÌNLSÌWHKKPUNÌMVYÌSVUNÌSHZ[PUNÌ
JVTMVY[ÌHUKÌZOVJRÌYLK\J[PVUÌ7VSPZWVY[’ ÌHUKÌ
]LS]L[ÌTLZOÌKPZZPWH[LZÌTVPZ[\YLÌHUKÌYLK\JLZÌ
VKV\YZ
0UZVSLÌ Ì*YLH[LZÌHUÌPUZ[HU[ÌÕIYVRLUPU³ÌMLLSÌ
^P[OÌOPNOÌX\HSP[`Ì;L_VU’ Ì*LSS\SVZLÌIVHYKÌ
^OPJOPZZ\WLYÅL_PISLI\[^VU»[HSSV^
[^PZ[PUNÌVYÌOLLSÌZSPWWHNL
:OHURÌ Ì+LZPNULKÌMVYÌZ[HIPSP[`ÌHUKÌYLZPZ[HUJLÌ
[VÌZPKL^H`ÌYVSSPUNÌHJ[PVUÌ;OLÌ@ZOHWLKÌZOHURÌ
NP]LZÌNYLH[ÌZ\WWVY[Ì[VÌ`V\YÌMVV[
:OHURÌ)VHYKÌ Ì7YV]PKLZHYPNPKÄIYLIVHYK
IHZLÌMVYÌ[OLÌZOHURÌHUKÌM\SSÌ^PK[OÌZ[HIPSP[`Ì
H[ÌOLLSÌZLH[ÌHYLH
6\[ZVSLÌ Ì+\YHISLÌOPNOÌX\HSP[`ÌY\IILYÌ[YLHKÌ
HSSV^ZMVY^HYKTV[PVUÅL_PIPSP[`HUKPZ
ZSPWÌYLZPZ[HU[Ì,_[YHÌSVUNÌ^LHYPUNÌ^P[OÌOPNOÌ
YLZPZ[HUJLÌ[VÌVPSZÌHJPKPJÌ^HZ[LÌHUKÌTHU\YL
.LU\PULÌ,,,ÌZPaLZ
9\IILYÌZVSLÌ ÌK\YHISLÌ
ÅL_PISLZSPWYLZPZ[HU[
(SSÌ9V\UKLYÌ Ì,SHZ[PJÌZPKLK
997Ì (SSÌ9V\UKLYÌ Ì9VWLY
997Ì (]HPSHISLÌ
PU Ì
Z PaLZÌ
Ì
Ì
Ì
Ì ,,,
-VYÌTVYLÌPUMVYTH[PVUÌVYÌ[VÌSVJH[LÌHÌZ[VJRPZ[ÌWOVUL!ÌÌÌÌ
^^^[OVTHZJVVRJVTH\ÌÌcÌÌ;OVTHZÌ*VVRÌPZÌHÌMHTPS`ÌV^ULKÌ(\Z[YHSPHUÌJVTWHU`Ì
Product Focus:
Issue:
Magazine:
Size:
Winter 2011 Range
June 2011
Horse Deals
1 page
Product Focus:
Issue:
Magazine:
Size:
DTC Footwear
June 2011
Horse Deals
1 page
Product Focus:
Issue:
Magazine:
Size:
Winter 2011 Range
June 2011
New Zealand Horse & Pony
FP
Duration:
1 month
Duration:
1 month
Duration:
On sale:
25 May
On sale:
25 May
On sale:
1st June, 2010
Circulation:
42,000
Circulation:
42,000
Off Sale:
31st June, 2010
Readership:
70,000
Readership:
70,000
Circulation:
11,000
Readership:
6,000
June 2011
1 month
Thomas Cook | Marketing & Advertising
2
Magazine
Product Focus:
Issue:
Magazine:
Duration:
Circulation:
June 2011
Winter 2011 4 Page Editorial
Autumn/Winter 2011
Doncaster BMW Evolution
6 months
15,000
Thomas Cook | Marketing & Advertising
3
Motorcycle
Internet
Magazine
E-communicators
-05+(:;6*20:;c4,5:c>64,5:c)6@:c.093:c.(33,9@c:/(9,>0;/(-90,5+c
‡
2LLW^HYTPU;OVTHZ*VVR­Z
>PU[LY9\NI`­Z2UP[^LHY
>PU[LYMLH[\YLZJO\UR`
RUP[ZPU4LYPUVHUK(SWHJH^VVS
ISLUKZY\NI`»ZPU^PU[LY^LPNO[
JV[[VURPKZWVSHYÅLLJLHUK
Y\NI`»ZMLH[\YLOVVKZHUKZOLYWH
ÅLLJL[YPTZ¯HSSKLZPNULK[VRLLW
`V\^HYT[OPZ>PU[LY
>VTLUZ*HISL
2UP[1\TWLY
997 *SPJRVU[OLZ[`SLZMVY
TVYLPUMVYTH[PVUVY]PZP[
^^^[OVTHZJVVRJVTH\
4LUZ4PJR:[YPWL
7HULS9\NI`
997 >VTLUZ*HYVS
:[YPWL9\NI`
997 4LUZ:OLSI\YUL
:[YPWL7R[3::OPY[
997 4LUZ:H_VUAPW
5LJR2UP[1\TWLY
997 Product Focus:
Issue:
Magazine:
Johnny Reb Boot Series
June 2011
Riding On Magazine
Product Focus:
Size:
1/2 page
Issue:
Duration:
3 months
Magazine:
Circulation:
28,521
Size:
Duration:
Circulation:
Rascal Boot Advertorial
June 2011
Riding On Magazine
>VTLUZ-HYYHO ;OLYTHS>VUKLY1LHU Ž
For women with real curves
.PYSZ*\[5»:L^
7VSHY-SLLJL
/VVKLK;VW
997 )V`Z*\[5»
:L^7VSHY
-SLLJL
/VVKLK;VW
997 New
Wonder
er JeanŽ
Instantly Slimming
1 page
‹ 5L^[LJOUPJHS[OLYTHSMHIYPJ
JHS [OLYTHS MHIYPJ
UULY JVTMVY[HISL
L
‹ 3PNO[LY[OPUULYJVTMVY[HISL
KPUNI\SR
^P[OV\[HKKPUNI\SR
LY WHULS [V
‹ :LJYL[PUULYWHULS[V
T`
ÅH[[LU[\TT`
3 months
28,521
)S\L>HZO
)S
> O
;VZLLTVYL]PZP[ ^^^[OVTHZJVVRJVTH\
+LZPNULK[VRLLW[OL^OVSLMHTPS`^HYT[OPZ^PU[LY
^^^[OVTHZJVVRJVTH\c ; / 6 4 ( : * 6 6 2 0 : ( - ( 4 0 3 @ 6 > 5 , + ( < : ; 9 ( 3 0 ( 5 * 6 4 7 ( 5 @
Feature:
Winter Rugby’s & Kints
Sent to consumers
June 2011
Thomas Cook | Marketing & Advertising
4
Internet
Facebook
WInter Jacket Feature
June 2011
Thomas Cook | Marketing & Advertising
5