About Studio Morris

Studio Morris
About Studio Morris
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Studio Morris
Who we are
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Studio Morris
Studio Morris is a
strategic design firm
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Studio Morris
What we do
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Studio Morris
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We help our clients define their business
Brand Strategy
Brand Architecture
Product | Service Development
Studio Morris
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Dramatize their brands
B.
RI LEY
Company and Product Naming
B.
Brand Identity
R I LEY
Visual and Verbal expression
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Green Hasson Janks
Accountants and Business Advisors
10990 Wilshire Blvd
16th Floor
Los Angeles, CA 90024
310.873.1600
greenhassonjanks.com
A member of HLB International, a worldwide
network of independent accounting firms and
business advisors.
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B. DIFFERENT
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Harness the power of design as
a strategic asset
Marketing Communications
Packaging Design
Interactive Design
Studio Morris
How we work
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Studio Morris
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At Studio Morris, we believe that the
strongest brands are built through the synergy
of intelligent strategy and breakthrough design.
Through deep immersion into your business,
questioning the status quo, and rigorously
practicing design fundamentals, we help
discerning companies energize and express
their brand through actions and communications.
Studio Morris
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Ideally it begins with the Brand, however we can enter at any time during the process and add value.
Identity elements
From there, we translate your brand promise into
a proprietary, visual language. We develop a set
of elements that are the building blocks of your
identity.
Brand Platform
The essence of your brand, the promise that you
make about who you are and what you do as
an organization. Adhering to your brand promise
allows you to communicate to your audience with
clarity of vision. It is the first step in expressing
your identity
Brand Platform
Promise
The promise summarizes the essence of an organization:
what it stands for,how it’s distinctive, and why anyone
should care about it
Values
Values are principles that govern how people behave and
make decisions. They represent fundamental beliefs that
are shared by people in the organization
Voice.
Voice defines the way the organization speaks to its
constituents. It is the fusion of content, values, and tone,
and provides criteria against which all communications are
measured.
Identity Elements
Identity elements include:
Name(s)
Logo(s)
Imagery
Color
Typography
Graphic motif
Format
Messaging
Sound
Kinetics
Identity systems
Using the identity elements as the basic building
blocks, we expand the identity to all of your
particular brand touch points. This builds a holistic
expression of your brand, with everything working
together.
Identity Systems
Identity systems include:
Web/interactive
Print materials
Advertising
Vehicles
Signage
Uniforms
Environments
Studio Morris
Some of OUR work
Studio Morris
Jason Natural Products
Fifty S.K.U. packaging system whose purpose was to expand into retail channel, while
positioning the line as a contemporary, everyday personal care.
Developed the positioning around the idea of “Everyday Natural”
Visual solution “Elegant Utilitarian” brand idea
Studio Morris
Studio Morris
Murad
The original Doctor developed cosmeceutical.
Brand was being upstaged by competition and was entering the department store segment
Packaging did not reflect product quality nor support its price-point
Murad as a brand had no identity and no differentiating positioning in the marketplace.
Studio Morris
Research discovered a vast and fragmented marketplace with confusing claims
and little credibility
Murad needed to discover its equities and leverage them in a way that gave the brand
meaning.
Studio Morris
P1
Murad
Second Presentation- 19 March 02
Recommendations
Murad is serious, straightforward
Murad is sincere, honest
Murad is innovative, authoritative
and results-driven. Murad is also...
and uncomplicated. Murad is also...
and doctor-created. Murad is also...
Murad’s personality has evolved over time – retaining
core strengths and aspirations while adapting to a
focused
empowering
clinical-tested
changing marketplace. Our analysis reveals a need to
reaffirm the continuing importance of past values and
no nonsense
simple
not cosmetic
objective
not confusing
intensive treatment
not trendy
understandable
reputable
not frivolous
genuine
ethical
powerful ingredients
clear
efficacious
upscale
unpretentious
board-certified dermatologist
a certain caché
integrity
research and development
dramatic results - fast
total wellness
specially formulated
holistic
patented
Murad’s Personality Attributes
Developing an appropriate and compelling positioning
for Murad begins with a clarification of the company’s
personality – the sum of its heritage, values, culture
and vision.
to honor Murad’s rich heritage. At the same time, Murad’s
positioning must also be aspirational, providing both a
sharp focus on the company’s future direction and how
it is going to get there.
From our interviews and analysis, three types of
attributes were identified that reflect Murad’s heritage
and personality. These attributes form the emotional
center of Murad’s positioning.
customer service
Studio Morris
Behind every brand is a great idea.
“Murad is not a cosmetics company. Yet it’s more than a skincare company. But it’s not
a healthcare company. Murad is about taking care of your self. It’s about self assurance,
self confidence, self control, self determination, self discipline, self discovery, self esteem, self expression, self fulfillment, self help, self image, self improvement, self preservation, self realization, self regard, and self respect. It’s about:
Murad. The Selfcare Company”
udio Morris
Murad Voice Demonstration
Second Presentation: 12 March 02
Recommendation
Studio Morris
Murad
the selfcare company
taking care of your self from the inside out
Spring
Where skincare meets healthcare.
Studio Morris
Studio Morris
Studio Morris
Kerstin Florian
35 year old exclusive european spa line
Objective: expand into high end retail
define the brand,
create a compelling brand idea and
express it through all touchpoints including packaging.
Studio Morris
A focused solution.
In life, challenges can be overcome and goals achieved with proper focus. The same is true for
your skincare.
Kerstin Florian Correcting is a complete line of cosmeceutical-based skincare formulas providing
or congested skin—Correcting provides immediate, visible results for long-term skin health.
Use Correcting as part of your complete approach to beauty. Focus on nourishing body and mind.
Beauty will follow.
New Look, New Products
New products and packaging available November 2009
Available exclusively at luxury
spas worldwide.
www.k
Studio Morris
Studio Morris
Chantecaille Beauté (Susan Moriguchi)
An international manufacturer of botanically-based cosmetics
Instrumental in helping the company grow tenfold in the past eight years.
A luxury line, sold in Bergdorf Goodman, Neiman Marcus, Barneys New York, Holt Renfrew,
Takashimaya, Lane Crawford, Harrods, and Space.nk.
Studio Morris
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Derma e
15 year old natural skincare line sold in Whole Foods and other specialty retailers
Objective: Increase market share by creating awareness at point of sale
Articulate and refine positioning of the brand around the idea of “straight talk”
Redesign 100 sku’s packaging system
Express it through all touchpoints
Studio Morris
Studio Morris
Studio Morris
Lighten Up
Evenly Radiant® helps
brighten and protect
your skin for a more
youthful radiance.
Developed by skincare specialists,
derma e®’s Evenly Radiant® offers
a complete routine of six natural
skin-brightening products.
With a unique blend of Madonna Lily,
Bearberry, Niacinamide, Vitamin C
and Green Tea, they will help lighten
age spots, brighten dull complexions,
and even out skin tone and
discoloration. Within 3 to 4 weeks,
you’ll notice the difference: a radiant,
younger-looking you.
derma e®
natural skincare:
solutions that work
derma e
®
dermae.com
Available at your local health food
retailer or wherever natural skincare
is sold. Visit us online for a
Special Offer: www.dermae.com/hb
Studio Morris
Thank you.
58.18402