Press Release

Pirate’s Booty® Sets Sail at the 88th Annual Macy’s Thanksgiving Day Parade®
Brand Will Debut Pirate Ship–Themed Float During The Iconic Holiday Spectacle
PARSIPPANY, N.J. [Oct. 21, 2014] — Pirate’s Booty® has been providing fun snacks made
with goodness for the family for more than 25 years, and now it’s becoming part of another
family tradition by joining the legendary lineup of Macy’s Thanksgiving Day Parade® floats. The
Pirate’s Booty “Treasure Hunt” pirate ship float is sure to bring adventure and pirate-y fun to
more than 3.5 million spectators and more than 50 million television viewers nationwide. To
celebrate the float’s inaugural sail down the Parade route, Pirate’s Booty will also launch an
online “Share Yarrr Thanksgiving Traditions” contest in the coming month for a chance to win a
trip for four to New York to watch the 2015 Parade live.
The Pirate’s Booty “Treasure Hunt” float will make waves as the 40-foot tall pirate ship will
display a giant treasure map and surprises that will shiver yarrr timbers as it makes its way down
the streets of Manhattan. The Pirate’s Booty Pirate will come to life and steer the ship, while his
first mate Crunchy the Parrot will keep a lookout from the crow’s nest.
“The Macy’s Thanksgiving Day Parade is a part of what makes Thanksgiving such a uniquely
American holiday, bringing wholesome fun into millions of homes year after year. We are
thrilled to be a part of that family tradition and to bring Pirate’s Booty to life with the ‘Treasure
Hunt’ float,” said Eric Berniker, vice president of consumer engagement and innovation at
Pirate’s Booty.
“As the grand schooner ship sets sail down the Parade route, millions of fans will join the
Pirate’s Booty Pirate and his first mate, Crunchy the Parrot on an incredible holiday treasure
hunt,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “This
wonderful pirate-themed creation is sure to entertain the scores of fans lining the streets of
Manhattan and those gathered around television screens nationwide.”
In celebration of the partnership with Macy’s and the introduction of the new float,
Pirate’s Booty is offering fans a chance to win a trip for four to New York to watch the 2015
Parade live from VIP seating through the “Share Yarrr Thanksgiving Traditions” contest. To
enter and for a complete set of contest rules, consumers can visit
www.facebook.com/piratesbooty, November 6th-27th.
Pirate’s Booty will make a splash on Thursday, Nov. 27, at the 88th Annual Macy’s
Thanksgiving Day Parade, airing live nationwide on NBC-TV. The festivities will kick off at
9:00 a.m., in all time zones. For more information about Pirate’s Booty, please visit
www.piratebrands.com.
About Pirate Brands
Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was
founded on the belief that you shouldn’t have to “snackrifice” taste and fun for products made
with goodness. Pirate Brands’ snacks, which include Pirate’s Booty, Smart Puffs and
Original Tings, are free from fryers and ingredients you can’t pronounce, Arrr. For more
information, please visit www.piratebrands.com.
About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified
portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto
Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many
recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens,
Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino,
Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s,
Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style,
Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina,
Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey’s,
TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two
branded household products, Static Guard and Kleen Guard. For more information, please visit
www.bgfoods.com.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that
line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event. For more than 85 years, the
Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in
size and scale, the Parade proudly marches down a more than 2-mile route in New York City
with more than 8,000 participants in tow including Macy’s employees, their families, celebrities,
athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s
best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For
more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade
hotline at (212) 494-4495. Media Materials are available at macysparadepress.com.
Contacts:
Media Relations:
Havas PR
Jennifer Harrington
610.574.9196
[email protected]
Macy’s
Orlando Veras
646.429.7450
[email protected]