The Future Of Social Media

CenStates TTRA 2015
Branson, Missouri
September 17, 2015
The Future
Of Social
Media
Dave Serino, Strategist & Founder TwoSix Digital
@DaveSerino
The Future?
@DaveSerino
Social Media Usage
@DaveSerino
Social Media Usage
@DaveSerino
Social Media Usage
“52% of online adults use multiple
social media sites. Facebook acts
as “home base” — it remains the
most popular site for those who
only use one, and has significant
overlap with other platforms.”
Pew
Research Center, 2015
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Social Media Usage - Teens
@DaveSerino
State of the American Traveler
July 2015
www.destinationanalysists.com
@DaveSerino
January 2015
www.destinationanalysts.com
State of the American Traveler
@DaveSerino
State of the American Traveler
@DaveSerino
@DaveSerino
@DaveSerino
@DaveSerino
the Future Of Social is About…
@DaveSerino
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
Social engagement was aided with the use of strategic targeting of
people traveling in the Branson-area, astounding those who saw the ad.
@DaveSerino
Strategic Campaign Integration
Targeting:
Audience: Lookalike (US, 5%) –
Explore Branson
Location: People recently in Branson,
MO
Excluded Connections: People who
like Explore Branson
Age: 18 – 65+
@DaveSerino
Strategic Campaign Integration
@DaveSerino
Strategic Campaign Integration
@DaveSerino
@DaveSerino
Dave Serino
Founder & Strategist
[email protected]
www.Twitter.com/DaveSerino
www.Facebook.com/TwoSixDigital
@DaveSerino