IOG MAGAZINE pdf - Italian Outdoor Group
Transcription
IOG MAGAZINE pdf - Italian Outdoor Group
Spirito Outdoor IOG Magazine n. 1/2012 Luca Pedrotti, IOG president IOG (Italian Outdoor Group) is an association that represents some of the the leading Italian companies in manufacturing, importation and distribution of clothing, footwear and equipment for outdoors and mountain sports. Editorial Our pure Outdoor Spirit Innovation, design, quality and social responsibility are the main features that characterize the Italian companies of our group. But there is another important value that marks most of our companies: a huge, pure OUTDOOR SPIRIT. Every day we live the market and the natural environment, many of our offices are near the mountains and we are the first testers of our products. In this first IOG MAGAZINE we are pleased to present companies that, combining tradition and innovation, build on their past and continue to introduce quality products on the international market, that in many case are designed and produced in Italy. Many of the Italian brands that we represent are owned by family-run businesses. Generation after generation they have been able to penetrate the market thanks to the quality of the products rooted from the manufacturing tradition of our country. Moreover, these companies have been able to propose and adopt innovative solutions, sometimes anticipating important trends. Through IOG MAGAZINE, our Italian companies present to the international market some key products of their future collection showing how Italian outdoor companies are always trend makers. Looking forward to meet you during OutDoor 2012 Luca Pedrotti www.italianoutdoorgroup.it 2 What about IOG Aims of the Italian Outdoor Group - IOG Promotes and sponsors several initiatives in collaboration with national and international organizations in order to increase the interest in outdoor activities of the Italian public. In particular IOG starts up projects and studies to improve technical, economic and cultural aspects of production and distribution of Italian products; to manage market research; to support members with training and insights and finally to promote events for the public and the trade. Objectives Italian Outdoor Group - IOG Study, promote and sustain initiatives to support the diffusion of the outdoors in Italy and that can produce positive effect for producers and distributors of outdoor products. Other aims include achieving economic advantages for its members through agreements with media and trade shows. Moreover IOG fosters collaboration among associates sharing data, experiences and synergies. Italian Outdoor Group promotes: • Growth of mountain sports • Analysis and initiatives to improve technical, cultural and economic aspects of Italian outdoor production and distribution • Analysis of markets and services used by members • Knowledge and increased distribution of products and outdoor brands • Collaboration with national and international organizations which have the same goals Some of activities 2012 Trento FilmFestival 2012 The “Spirito Outdoor - IOG” award A frame of “Vite tra i Vulcani”. Among the activities promoted by IOG in 2012, the collaboration with the Trento Film Festival has a special meaning. During the festival, the association has worked to promote outdoors to a qualified audience of 15.000 spectators and over 150 journalists from all over the world. The partnership also gave birth to a special award called “Spirito Outdoor - IOG”. The goal was to promote those films that embody the IOG spirit, intended as an easy way to experience outdoor activities, not necessarily tied to epic dimension of large alpine adventures or to extreme athletic movements. Therefore, the award has been assigned to the film that represents the authentic spirit of outdoors, and that expresses a soft, slow and pure approach. Outdoor means not only sport and performance, but also travel, contemplation, discovery in a natural environment where it is still possible to experience authentic and unforgettable emotions. The panel, made up prominent journalists and professionals, awarded “ Vite tra i Vulcani” by Mario Casella and Fulvio Mariani (Switzerland, 2012). The movie tells about a ski mountaineering expedition in Iran that becomes a unique trip to a rural Iran showing without rhetoric the influence that politics has on the life of Iranian people. The documentary tells with great simplicity, about a journey of discovery where the destination and the “sports activities” become an opportunity to live nature as a place to learn more about themselves and a culture different from their own. The leitmotiv is a sense of ease and happiness that comes from a genuine relationship with nature and openness to know without any prejudice others and what is around us. Luca Pedrotti, president IOG, with Sergio Fant, artistic director of Trento FilmFestival (picture at left) and Mario Casella, director of “Vite tra i Vulcani” (picture at right) during the award ceremony. www.italianoutdoorgroup.it 4 www.italianoutdoorgroup.it 5 Pictures above and below at right: some frames of “Vite tra i Vulcani” Some of activities 2012 Visiting Aku headquarter In Collaboration with EOG & Messe Friedrichshafen The Press Camp in Trentino Every year Messe Friedrichshafen and European Outdoor Group organize a press camp in different countries in order to give to European media the opportunity to experience what outdoor in Europe means. This year from the 2nd to the 5th of May the press camp was organized in Italy in collaboration with IOG. A group of about 10 journalists who write for non technical media coming from all over Europe (Germany, Spain, Denmark, Sweden, Italy, Switzerland, France, England), the CEO of the Friedrichshafen fair, the head of the OutDoor fair and the President of the European Outdoor Group were visiting Trentino to discover, through the activities planned by IOG, the meaning of outdoor in Italy. In addition to moments of discussion about the Italian outdoor market, Italian outdoor companies and future trends, journalists and guests of IOG were able to take part in a hiking in the mountains of the Lagorai and could participate in one of the main event of the Trento Film Festival. The press camp was an important opportunity to present to the international media the Italian outdoor, IOG and its members. From left: Stefan Reisinger (OutDoor project manager), David Udberg (president of the European Outdoor Group) and Klaus Wellmann (CEO of Messe Friedrichshafen). www.italianoutdoorgroup.it 6 AKU ITALIA S.R.L. T. +39.0423.2939 - [email protected] - www.aku.it TRANSALPINA GTX At the heart of the sports footwear area, in Montebelluna, after the 2nd world war, a small craft workshop for repairing shoes was the foundation of AKU, now one of the leading brands in the market for trekking and outdoor footwear. Shoe for modern hiking activities, Transalpina combines values of traditional manufacturing skills with new technical solutions. The upper combines suede with Air 8000 in a functional and modern design, coupled with an innovative IMS³ triple density outsole and an Exoskeleton system for an optimal cushioning of the arch. For over 30 years, AKU has adopted the philosophy of experiencing the mountains and strives to offer the market products of authentic quality value that demonstrate the company’s ability to anticipate the true requirements of the end user, specially designed for people that live and work in the mountains. Main features: Gore-Tex Performance Comfort lining, Custom Fit IMS 162 footbed, Vibram Cloud outsole. Size range: 3-13. Weight: 600 gr. SL SINTESI GTX Model designed for demanding trekking activities up to medium altitudes. SL Sintesi is the optimal combination of lightness, stability and protection. An ideal shoe for vie ferrate and normal routes on rocky terrain, thanks to the Vibram Mulaz outsole which guarantees precision and an optimal grip and the rubber protections that keep the feet safe in all conditions. Main features: suede 1.8 mm upper, Gore-Tex Performance Comfort lining, Custom Fit IMS 162 footbed. Size range: 3-13. Weight: 550 gr. Meet us at Hall A6 – Stand 302 1 www.italianoutdoorgroup.it 8 www.italianoutdoorgroup.it 9 2 NATURAL SHAPE …a new product development philosophy … A product line devoted to light trekking, conceptually innovative in technical, design, and materials that creates maximum performance and a new comparative weight standard. Fit and general comfort are the main features supported by lightness, controlled flex and waterproofness. Specific shoes for men and for ladies, different in fit, design and colour. ASOLO S.P.A. T. +39.0422.8866 - [email protected] - www.asolo.com Innovation, Quality and Service ... these are the adjectives that Asolo used to build its image in the last 40 years ... this is the corporate DNA. CREEK WP Upper: Water-resistant suede mm 1,6-1,8 + polyester Lining: Waterproof Anatomic footbed: Natural Shape Sole: Asolo/Vibram Natural Shape (rubber-eva) Fit: MM Weight: Gr 395 (1/2 pair size 8 UK) Size: Man 6-13,5 UK Code: Man: A27501 00 A084 olympian blue; A27501 00 A480 cortex A27501 00 A516 graphite; A27501 00 A794 cendre Made in EU Born in 1975, its roots date back to the end of the Nineteenth century (four generations of footwear production are behind Asolo), from the very beginning it has been outstanding for dynamism and initiative in developing new technologies applied to the product and innovative marketing and distribution. Strengthened by the footwear culture knowledge acquired over the decades, now Asolo is an international brand distributed all over the world and with a strong presence in the North American market where it has an unchallenged leadership position among the European brands in this industry. ELLERY Upper: Water-resistant suede mm 1,6-1,8 + nylon mesh Lining: Velveteen Anatomic footbed: Natural Shape Sole: Asolo/Vibram Natural Shape (rubber-eva) Fit: ML Weight: Gr 335 (1/2 pair size 5 UK) Size: Woman: 3,5-9,5 UK Code: Woman: A27015 00 A501 sand/dark sand; A27015 00 A568 artic blue/silver A27015 00 A708 dark plum/graphite; A27015 00 A723 white/grey Made in EU Meet us at Hall B1 – Stand 300 www.italianoutdoorgroup.it 10 www.italianoutdoorgroup.it 11 2 TOUR NANOTECH C.A.M.P. S.P.A. T. +39.0341.80117 - [email protected] - www.camp.it The Tour Nanotech is the lightest steel crampons in the world! Sandvik Nanoflex Steel uses nanotechnology to create a superior metal that is 30% stronger and 20% harder than traditional chromoly steel thereby allowing us to use a thinner cross section (1.8mm) that results in a crampon that is not only lighter, but stronger, more durable and stainless by design. The thinner cross section also creates sharper, thinner points that penetrate hard snow with ease. The semiautomatic binding is compatible with most mountaineering boots. For telemark or A/T boots, use the Tour Nanotech Auto with automatic bindings (367). C.A.M.P. is a leading company in the design, production and distribution of climbing and mountaineering equipment. Founded in 1889, headquartered in Premana, a mountain village of the Italian Pre-Alps, C.A.M.P. distributes its products under two brand names: Camp and Cassin, from the famous Riccardo Cassin, a legend of mountaineering. Categories include the equipment needed by climbers and mountaineers such as ice axes, crampons, carabiners, helmets, harnesses, lanyards, belaying devices, rock and ice protection, packs, gloves, sleeping bags. JASPER CR3 LIGHT The Jasper CR3 Light is a lightweight all-around harness that features our sliding waist belt which allows the fit on the waist to be perfectly fine-tuned for exceptional comfort, along with other features like hypalon slots for ice clippers, patented No-Twist belay loop, and patented Flat-Link elastic straps in the rear. The 3 mm EVA foam padding and the contoured cut make it a minimalist harness without sacrificing much in the way of comfort. Camp and Cassin products are distributed in almost 80 countries in the world and beside the Italian market, the company owns three subsidiaries based in France, Usa and Russia. Meet us at Hall B2 – Stand 402 1 www.italianoutdoorgroup.it 12 www.italianoutdoorgroup.it 13 2 Climbing Technology archive - photo by Manrico Dell’Agnola. ALPINE UP The Alpine Up is the most complete and versatile belay / rappel device ever produced. It has been developed especially for mountaineering and it can be used with half, twin and single ropes. It allows the self-locking abseiling and it can be used in three different belay modes. ALUDESIGN S.P.A T. +39.035.78.35.95 - [email protected] - www.climbingtechnology.com Climbing Technology (CT) is the commercial brand of Aludesign SpA, a company with over 25 years of experience in development and production of PPE and mountaineering/climbing gear. Our mission is to develop and produce innovative products with the added value of being “Made in Italy”. All CT products are manufactured according to the quality standards ISO 9001:2008. Work is our passion and the customers satisfaction as well as his safety is our priority. Our “motto” is: climb safely and… have fun! CLICK UP The Click Up is an innovative belay device developed especially for sport climbing. Easy to use, intuitive and safe, it is extremely lightweight and compact. Meet us at Hall B2 - Stand 204 1 www.italianoutdoorgroup.it 14 www.italianoutdoorgroup.it 15 2 FERRINO & C S.P.A. T. +39.011.2230711 - [email protected] - www.ferrino.it TORQUE 40 140 years of cutting-edge technology Leadership based on experience. In 1870 Ferrino patented a formula for waterproofing fabrics and in doing so revolutionised the process of manufacturing tents for alpinists, explorers and adventurers. Mountaineering backpack with exceptional light weight and essential design. Developed in conjunction with the Instructors at the Board of Alpine Guides for the Lombardy region and Official Purveyor to the National Skiing and Alpine School of Chamonix. Made in Double Dyamond Cordura the Torque backpack has been devised with a front zip to offer fast, easy access to the specific mountain gear pouches (rope bag and winter climbing equipment) and therefore, better load organisation inside the backpack. Based in Turin, Ferrino produces clothing, tents, rucksacks, sleeping bags and accessories for those who love living the outdoors. Our mission is to invest in research, technology, and innovation to be able to manufacture products capable of guaranteeing comfort, safety, and performance. All with a view to respecting nature. (Pouches not included). Capacity 40 lt – Weight 1.1 Kg Over a century of experience and reliability has enabled us to successfully participate with alpinists, trekkers and outdoor lovers in the discovery of the mountains and nature. In 1994 the High Lab project was created at the Quintino Sella refuge at 3585 mt on the Valle d’Aosta face of Monte Rosa to enable prototype testing in the most difficult and demanding conditions. During July and August this outdoor lab is open to all who wish to find out more about the latest generation of High Lab products. MIGALE 1 Tent suitable for all those looking for size, minimum weight and easy setup. The shaped ridge pole adds to comfort. Weight 1,7 Kg stuff sack 13x38 cm • Fabric • Fly-sheet in Ripstop polyester (3000 mm) with FR treatment • Inner tent in FR mosquito net • Floor in FR polyester, waterproof to 3000 mm • Taped seams on fly-sheet and floor Structure • 2 pre-formed duraluminium poles in different colours for easy setup. • Inner tent overhung on poles with hooks • Aluminium pegs Entrance and ventilation • Vestibule • Fully opening doors with mosquito inserts • Ventilation outlets • “Camera Air” Accessories • F.A. guy line adjustment. • Inside storage pockets. • Lamp hook. • Repair kit • weight 1.7 kg • 1 person • sack: 13x38 cm. Meet us at Hall B5 - Stand 101 1 Apart from it’s own product range, Ferrino distributes in Italy some of the world’s premier brands for indispensable outdoor accessories. www.italianoutdoorgroup.it 16 HELIOS A comfortable model created for free time and off-road short distance running. Extremely lightweight thanks to the uppers that focus on comfort and breathability. The lightweight, highly breathable uppers feature an internal “slip-on” construction which braces the foot without constricting movement. This allows the wearer to slip on the shoe without lacing, a bonus for the freetime user. The toe and heel are covered with a protective coating, and high frequency reinforcements at the lacing point creates perfect distribution of tension during training sessions. Helios features the MorphoDynamic technology that allows the boot to adapt to changing terrain conditions. Breathable, lightweight and comfortable: all rolled into one Helios. LA SPORTIVA S.P.A. T. +39.0462.571800 - [email protected] - www.lasportiva.com In the 20’s, 30’s and 40’s, Narciso Delladio hand-crafted wooden leather boots for many lumber-jacks and farmers of the Fassa and Fiemme valleys (Dolomites, Italy). After the war, the demand for boots increased obliging Narciso to hire new workers: the good name of “Calzoleria Sportiva” crossed the boarders of the valleys. Starting from here the La Sportiva’s history continued to grow. Now the firm produces in Fiemme Valley boots and shoes for all kind of outdoor activities from climbing and mountain, categories in which La Sportiva has the market leadership, to mountain running, trekking and the skimountaineerging market. In 2012 the company entered in the apparel market through a brand new winter line. At the OutDoor Show 2012 La Sportiva presents the new Mountain Running apparel collection. After more than 83 years, La Sportiva’s mission remain he same: innovation with passion. STORM FIGHTER GTX JKT W The Storm Fighter Jacket Woman has been produced using extremely light Gore-Tex Active Shell. The fabric is fully waterproof, lightweight, stretchy and highly breathable. The product meets the needs of a fast forward oriented trail/mountain running woman. This piece was created with the goal of providing the best combination of weather protection, minimal weight and small compression size. Articulated sleeves with shaped elastic cuff. The collar´s added height ensures that the face is protected from the elements and the single handed adjustable hood will not limit visibility. The jacket has an engineered female cut, so that it works perfectly as an outer shell on top of an insulation layer or as single layer on its own. Meet us at Hall B2 - Stand 500 1 www.italianoutdoorgroup.it 18 www.italianoutdoorgroup.it 19 2 AICAD S.R.L. T. +39.0461.231489 - [email protected] - www.lizardfootwear.com We are proud to announce that this collection will mark the 20th anniversary (1992-2012) of LIZARD footwear. After twenty years of always staying ahead of trends, we strongly believe that innovation means to take new unexplored paths. Here at LIZARD we are consistently searching new ideas to design shoes and sandals that we would all like to wear every day at work, during our free time on the Dolomites mountain in Italy or when travelling around the Planet. KROSS SCRAMBLE This Spring/Summer 2013 collection presents new concepts in sport sandals and closed toe shoes, with a strong connection to our philosophy of minimalistic, functional and comfortable footwear, but also utilizing new production technologies and the latest state of the art materials to offer our loyal customers new and exciting “Well Made in Italy” products. Men and Women SOLE: Kyodo. Extremely lightweight, flexible and thin in Vibram rubber with unbeatable grip, to walk naturally and safely. FOOTBED: optional removable footbed to customize the level of sensitivity and shock absorption. UPPER: in leather and Schoeller Keprotech with Kevlar yarns, extremely abrasion proof and tear resistant. Lining in 3DAir mesh for the best ventilation. WINNER OF THE OUTDOOR INDUSTRY AWARD 2012 WITH THE KROSS TERRA! The first minimalist lightweight hiking and rock scrambling or approach shoe on the market. KIOTA H2O Men and Women SOLE: Cocoon, extremely lightweight in Lizard Grip rubber with multidirectional grip. FOOTBED: anatomical, zero drop, lined in microfiber with non-slip texture. UPPER: Quick Fit fastening system (replaceable lace), improved stability through 7 anchor points on footbed. Lizard’s newest generation of high-performance, low-profile sandals. Meet us at Hall A6 - Stand 405 1 www.italianoutdoorgroup.it 20 www.italianoutdoorgroup.it 21 2 SUCCESSORI REDA S.P.A. T. +39.015.7049111 - [email protected] - www.rewoolution.it Meet us at Hall B4 - Stand 101 Rewoolution is a Made in Italy brand (on the market since 2010) of technical and stylish wear for all the outdoor and active sports, in pure and soft Merino Wool. A 100% Natural Fibre, very soft and performing, great mix of technology and Italian textile. Highly breathable, Rewoolution is ideal in any climatic condition, for both summer and winter. POLO WOOL PIQUET MAN Rewoolution’s garments are ideal to guarantee optimal comfort during outdoor sport activities, in every season: trekking, ski, snowboarding, climbing, running, bike, mountaneering, golf, sailing. This short-sleeve piquet polo revisits the classic polo style with a longer front buttoning, while the garment’s regular cut ensures a versatility that makes it indispensable for all sorts of outdoor adventure. The button holes are in a contrasting colour, as is the trademark. Discover the first woolpiquet polo! POLO JERSEY V-NECK WOMAN This v-neck short sleeve combines a technical active style with the polo collar classic detail. The border line and the hip details in contrasting colours,such as the stitches in contrast, add to the lightness of the 140 Jersey Merino wool,emphasize the originality of this indispensable item of outdoor wear. 1 www.italianoutdoorgroup.it 22 www.italianoutdoorgroup.it 2 THERMORE TMK THERMORE T. +39. 02. 00611711 – [email protected] - www.thermore.com SET YOURSELF FREE! SUSTAINABLE TECHNOLOGY AND FOCUSED COMMUNICATION TO CELEBRATE 40 YEARS OF INNOVATION Founded in 1972 in Milan, Thermore soon became a worldwide leader in the research, production and marketing of thermal insulation for apparel and sleeping bags. The global presence of the Thermore Group makes it possible for international clients to benefit from Thermore’s market-leading experience at a convenient and cost effective price point, with operations in Europe, the USA and Asia - including production facilities in Thailand and offices in Hong Kong. With 40 years of expertise, Thermore has developed its philosophy with the “Set Yourself Free” campaign: total comfort and freedom of movement in combination with a body temperature comfort zone. Its unique scrim-less design and fiber migration treatment allow for greater resistance and durability - which equates to longer term warmth and performance. Thermore’s exclusive product ranges include TMK, T37, Ecodown, Stretch, Opera and Therma-Scent and Rinnova. Thermore is a member of the Italian Outdoor Group (www.italianoutdoorgroup.it), Outdoor Industry Association (www.outdoorindustry.org), SnowSports Industries America (www.snowsports.org) and of the Camera Nazionale della Moda Italiana (www.cameramoda.it). The new TMK product line, now featuring a content of 50% recycled polyester fibers, offers maximum design flexibility for outerwear and related accessories blending high performance and design with responsibility. The SR process allows a variance in the thickness of a chosen weight without a proportional loss in thermal value. High loft or super thin profiles - the Thermore TMK line can meet every need with its scrimless design and fiber migration treatment. Thermore is a registered trademark of Fi.Si Fibre Sintetiche Spa THERMORE RINNOVA Rinnova is the unique sustainable thermal insulation line derived from 100% recycled fibers from post-consumer plastic bottles and GRS certified, that is able to offer the same Thermore standard performances and price level. Rinnova offers excellent warmth, a soft hand, easy care and it’s available in various weights and thicknesses to meet every need for the contemporary consumer. Each jacket made with Rinnova allows to save enough energy to power a compact fluorescent light bulb (with an output equivalent to a 100W old style bulb) for over 200 hours. Meet us at Hall FG - Stand A 7/2 1 www.italianoutdoorgroup.it 24 2 IOG members AICAD S.R.L. Via Mario Cavalieri, 2 38122 Trento (TN) T. +39.0461.231489 F. +39.0461.987208 [email protected] www.lizardfootwear.com CALZE G.M. SPORT S.R.L. Via Marino Aichner, 3 38121 Gardolo (TN) T. +39.0461.990.286 F. +39.0461.960.101 [email protected] www.gmsport.net GRIVEL Courmayeur Mont Blanc 11013 Courmayeur Mont Blanc T. +39.0165.843714 F. +39.0165.844800 [email protected] www.grivel.com SUCCESSORI REDA Via Robiolio, 25 13825 Valle Mosso (BI) T. +39.015.7049111 F. +39.015.7134838 [email protected] www.rewoolution.it AKU ITALIA S.R.L. Via Schiavonesca Priula, 65 31044 Montebelluna (TV) T. +39.0423.2939 F. +39.0423.303.232 [email protected] www.aku.it C.A.M.P. S.P.A. Via Roma, 23 23834 Premana (LC) T. +39.0341.80117 F. +39.0341.818070 [email protected] www.camp.it LA SPORTIVA Via Ischia, 2 38030 Ziano di Fiemme (TN) T. +39.0462.571800 F. +39.0462.571880 [email protected] www.lasportiva.com SPORT PRESS S.R.L. Corso della resistenza, 23 20036 Meda (MB) T. +39.0362.600469 F. +39.0362.344535 [email protected] www.outdoormag.it ARTCRAFTS INTERNATIONAL S.P.A Via F. Datini, 44 50126 Firenze (FI) T. +39.055.68189 F. +39.055.680372 [email protected] www.artcraftsinternational.it FERRINO & C S.P.A. C. so Lombardia, 73 10099 San Mauro To.se (TO) T. +39.011.2230711 F. +39.011.2230700 [email protected] www.ferrino.it PANORAMA DIFFUSION S.A.S. Via Brennero 17/a 39040 Varna/Bressanone T. +39.0472.201114 F. +39.0472.201106 [email protected] www.panoramadiffusion.it SOCREP S.R.L. Via Arnaria, 13 39046 Ortisei (BZ) T. +39.0471.797022 F. +39.0471.798651 [email protected] www.mammut.ch ALUDESIGN S.P.A. Via Torchio, 22 24034 Cisano Bergamasco (BG) T. +39.035.78.35.95 F. +39.035.78.23.39 [email protected] www.climbingtechnology.com GARMIN ITALIA S.P.A. Strada 8, Palazzo L 20080 Milanofiori – Rozzano (MI) T. +39.02.36.576.411 F. +39.02.700.529.085 [email protected] www.garmin.com/it PATAGONIA ITALIA S.R.L. Anello Nord, 25 39031 Brunico (BZ) T. +39.0474.555.396 F. +39.0474.552.208 [email protected] www.patagonia.com THERMORE Via Tortona, 35 20144 Milano (MI) T. +39.02.00611711 F. +39.02.700554434 [email protected] www.theremore.com ASOLO S.P.A. Via Industrie, 2 31040 Nervesa della Battaglia (TV) T. +39.0422.8866 F. +39.0422.885282 [email protected] www.asolo.com www.italianoutdoorgroup.it 26 www.italianoutdoorgroup.it 27 www.italianoutdoorgroup.it