Marketing Plan
Transcription
Marketing Plan
Visit, Live & Buy in Miami! MIAMI HOMES Joe Moya, REALTOR® Florida Realty of Miami 9415 SW 72 Street, Suite 236, Miami FL 33173 MY COMMITMENT TO YOU I know that you have certain goals when selling your home. For the vast majority of sellers, the most important result is to actually get the home sold. My purpose is to accomplish just that while obtaining the best possible price with the least amount of hassles to you. HONESTY Honesty is important in any profession, but it's paramount in an industry such as real estate. I believe that when you buy or sell your home, you're most likely handling the most substantial financial transaction of your life. Therefore, whether good or bad, I will always tell the truth. COOPERATION I will always cooperate with other agents, brokers and all parties involved in order to obtain the desire result in the selling of your home. SERVICE I will work diligently to provide you with quality of service and with the mission of achieving your real estate needs. Sincerely, Joe Moya, REALTOR® CREDIBILITY Joe Moya, REALTOR® When You List with me... as a MIAMI Member My Listings are featured on more than 500 Web Sites around the World Including: MIAMI listings ... Promoted more places ... on more websites ... around the world Realtor.com Maps.Google.com Yahoo! Real Estate Zillow.com Trulia.com Homefinder.com FrontDoor.com CyberHomes.com Homes.com HotPads.com Oodle.com RealtyTrac.com AOL Real Estate CLRSearch.com Vast.com HomesAndLand.com Foreclosure.com PropertyShark.com HomeGain.com RealtyStore.com Relocation.com TweetLister.com OverStock.com SmarterAgent.com WorldProperties.com Proxiopro.com Terrafly.com Imapp.com Miami.com Herald.com Greatermiami.com Miamibeachchamber.com Floridalivingnetwork.com MiamiHomePrograms.org BrowardHomePrograms.org SouthFloridaHomePrograms.org Miamire.com 07/01/14 Brokers & Agents If your MLS in NOT with MIAMI, you’re missing out on all the marketing opportunities around the world – be the listing agent/company sellers choose in today’s market to get more exposure for their property. MIAMI listings promoted more places around the world Copyright © 2012. All rights reserved For Sellers When you list with me … I can provide your property with additional U.S. and international exposure. Your property will immediately be marketed to my entire International Referral Network and to as many as 500 websites around the world. Your property will be marketed in 19 different languages – so no matter where your buyer comes from the information on your property is available in the language they speak. For Buyers Whether it’s around the corner or around the world…I can find just the perfect property you’ve been looking for or might want in the future. My International Referral Network gives you access to real estate professionals, expertise and properties in the U.S. and around the world. When You List With Me… As a MIAMI Member My Listings Are Featured on more than 500* Web Sites Around The World including: Realtor.com Miami.com Herald.com Miamire.com Proxiopro.com Terrafly.com Imapp.com Greatermiami.com Miamibeachchamber.com Floridalivingnetwork.com WorldProperties.com MiamiHomePrograms.org BrowardHomePrograms.org SouthFloridaHomePrograms.org SmarterAgent.com GoogleMaps (formerly GoogleBase.com) Yahoo! Real Estate CyberHomes.com Homes.com HotPads.com RealtyTrac.com AOL Real Estate CLRSearch.com Vast.com HomesAndLand.com LakeHomesUSA.com, OceanHomesUSA.com, RiverHomesUSA.com MyRealty.com PropBot.com Enormo.com (available in 16 languages) LandWatch.com and ResortScape.com OverStock.com eRealInvestor.com Foreclosure.com listings.freedomsoft.com HomeOnTheTube.com HomesByLender.com HomeTourConnect.com HomeWinks.com iasreo.com LearnMoreNow.com/homes HomeTVOnDemand.com NationalRelocation.com PropertyPursuit.com PropertyShark.com RealEstateCentral.com RealtyStore.com Relocation.com TweetLister.com USHUD.com, AllHUD.com, HUDExchange.com Agent Showroom Bilingual marketing Group CampusHomesOnline.com Clickable Directories, Inc. ePropertyStop.com HomeGain.com TheHousingBlock.com HouZoo.com InvestorLoft.com JunoDomains.com Kazork\LinkShare MilitaryFSBO.com NewYorkTimes NewsyHomes.com PCS Real Estate Services Point2Homes.com Real estate Active RealTown.com RealtyShowcase.tv RepeatProperty.com Trovit S.L. United States UltraForeclosures.com RealtyStore.com UniqueGlobalEstates.com VirtualTour.com BackPage.com (requires upgrade) CraigsList.com (requires upgrade) eBay.com (requires upgrade) Homefinder.com Plus Network of 130+ local Newspaper sites http://www.homefinder.com/company/network FrontDoor.com FrontDoor also powers real estate classifieds Web sites for 15 newspapers in the Scripps Network (http://www.scripps.com/newspapers/locations) Zillow.com Zillow powers classifieds for more than 100 local newspaper websites (http://www.cnhi.com/newspapers) Trulia.com Trulia also powers 72 other real estate Web sites including Washington Post, Kiplinger and US News and World Report (http://www.box.net/shared/kyms51r18i) Homefinder.com Homefinder.com also powers real estate classifieds for more than 100 local newspaper Web sites (http://www.homefinder.com/company/network) Oodle.com All listings syndicated to Oodle will also appear on LycosClassifieds.com, Local.com, Military.com, Walmart. com, Comcast.net, abc.go.com, coxmedia.com/home, expressnightout.com, flpress.com, mediageneral.com, nypost.com * Not all properties appear on all websites MIAMI Association of REALTORS® International Referral Network CONNECTING GLOBAL MARKETS n More than 120 Partner Organizations n Links MIAMI Properties to Over 100,000 Real Estate Professionals Around the World n Connecting to our International Referral Network A full list is on the reverse side. ARGENTINA BELIZE BOLIVIA BRAZIL BULGARIA CHILE COLOMBIA COSTA RICA CZECH REPUBLIC DENMARK DOMINICAN REPUBLIC ECUADOR EL SALVADOR FINLAND FRANCE GERMANY GUATEMALA HONDURAS HUNGARY INDIA IRELAND ITALY MEXICO NICARAGUA PANAMA PERU POLAND POLAND/GERMANY PORTUGAL PUERTO RICO ROMANIA RUSSIA SINGAPORE SLOVAK REPUBLIC SPAIN UKRAINE URUGUAY VENEZUELA VIETNAM U.S. Virgin Island EASTERN EUROPE FECEPAC FIABCI AIREEC CITYSCAPE HEDIMA ICREA MEXICO UNITED KINGDOM MIAMI Partner Associations AUSTRALIA nReal Estate Institute of New South Wales (REINSW) - 2013 PERU nAsociación Peruana de Agentes Inmobiliarios - ASPAI 2012 ARGENTINA nThe Argentina Chamber of Horizontal properties & Real Estate Activities (CAP-H) nCámara Inmobiliaria Argentina (CIA) 2003 nArgentina & Uruguay La Federación de la Republica de Argentina (SOM) 2003 nCMCPSI - Colegio de Martilleros y Corredores Públicos de San Isidro PHILIPPINES nCREBA – Chamber of Real Estate and Builders’ Associations, Inc. POLAND nPolish Real Estate Federation (PREF) ICREA 1997 nPolish Federation of Real Estate Brokers 1997 BAHAMAS nBahamas Real Estate Association (BREA) POLAND/GERMANYnPomeranian Association of Real Estate Brokers 1997 BELIZE nNational Association of REALTORS PORTUGAL nPortugal Association of Real Estate (APEMIP) 2010 BOLIVIA nJunta Vecinal de Calacoto 2014 nLa Paz Association 2014 PUERTO RICO nPuerto Rico Association of Realtors (PRAR) 2007 BRAZIL nSECOVI-SP Sao Paulo 1996 nFENACI 2008 nACIBC – Associação dos Corretores de Imóveis – de Balneário Camboriú – SC nCOFECI - Consejo Federal de Agentes de Compra y Venta de inmuebles 2005 ROMANIA nRomanian Association of Real Estate Agencies (ARAI) nNational Association of Romanian Valuers 1997 nAPAIR – Asociatia Profesionala a Agentilor Imobiliari din Romani BULGARIA nNational Real Property Association (NRPA) 2002 nBulgarian Association of Business Appraisers 1997 RUSSIA nThe Russian Guild of REALTORS® (RGR) 1997 nSt. Petersburg Association of REALTORS® 1997 nRussian Society of Appraisers (RSA) 1997 CHILE nCámara Nacional de Servicios Inmobiliarios (ACOP) nConfederacion Inmobiliaria de Mercosur y Chile (CIMECH) 2005 nAsociación Gremial de Corredores de Propiedades de Chile (COPROCH) nCorredores de Propiedades de Chile SINGAPORE nInstitute of Estate Agents (IEA) - 2013 COLOMBIA nFederación Colombiana de Lonjas de Propiedad Raíz (FEDELONJAS) nAFYDI – Asociación para el Fomento y Desarrollo Inmobiliario SLOVAK REPUBLIC nNational Association of Real Estate Offices of Slovakia (NARKS) 1997 nAssociation of Slovak Real Estate Agencies 1997 nUnion of Real Estate of the Slovak Republic 1997 nSociety of Slovakian Appraisers 1997 COSTA RICA nCámara Costarricense de Corredores de Bienes Raíces (CCCBR) nCosta Rica Global Association of Realtors (CRGAR) 2011 ® CZECH REPUBLIC nAssn. of Real Estate Offices of the Czech Republic (ARKCR) 1997 nAssn. of Real Estate Agencies of Bohemia, Moravia, and Silesia 1997 DENMARK nCopenhagen Branch of the Danish Association of Chartered Estate Agents DOMINICAN REPUBLIC nAsociación de Empresas Inmobiliarias 2009 nAEI – Asociación de Empresas Inmobiliarias ECUADOR nAsociación de Corredores de Bienes Raíces de el Oro (ACBRO) 2012 nAsociación de corredores de Bienes Raíces del Guayas (ACBIR) 2012 nAsociación de Corredores de Bienes Raíces de Azuay (ASOCOBIRA) 2013 nAsociación de Corredores de Bienes Raíces de Loja ( ASOCOBRAL) 2013 nAsociacion de Corredores de Bienes Raices de Pichincha (ACBRP) 2013 nAsociación de Corredores de Bienes Raíces de Esmeraldas (ACBRE) 2014 nFENACBRE – Federación Nacional de Corredores de Bienes Raíces del Ecuador EL SALVADOR nCámara Salvadoreña de Bienes Raíces (CSBR) 2009 FRANCE nFédération Nationale de l’Immobilier Paris - Ile de France (FNAIM -IDF) 2005 nFédération Nationale de l’Immobilier – Haute-Garonne 2010 nFédération Nationale de l’Immobilier French Riviera 2010 GERMANY nImmobilienverban Deutschland (IVD) 2012 GREECE nEPPA - Greece GUATEMALA nCámara de Corredores de Bienes Raíces de Guatemala HONDURAS nCámara Nacional de Bienes Raíces de Honduras 2010 HUNGARY nHungarian Real Estate Association (HREA) 1997 nHungarian Association of Real Estate Managers 1997 INDIA nNAR-India – Agreement includes also each of the 21 member associations 2011 IRELAND nIrish Auctioneers & Valuers Institute ITALY nItalian Federation of Real Estate Agents (FIAIP) 1997 MEXICO nMexican Association of Real Estate Professionals (AMPI) 2005 nMexican Association of Real Estate 2009 nBaja California (CEPIBC) 2009 NICARAGUA nCámara Nicaragüense de Corredores de Bienes Raíces (CNCBR) 2005 PANAMA nAsociación Panameña de Corredores y Promotores de Bienes Raíces (ACOBIR) 2005 SPAIN nAsociación Empresarial Gestión Inmobiliaria (AEGI) 2009 nAEGI Catalonia 2009 nAEGI Murcia 2009 nCanary Islands Cámara Oficial de Comercio, Industrial y Navegacion s/c Tenerife 2009 nSIMA/Planner Reed 2005 TAIWAN nCAREB - Chinese Association of Real Estate Brokers nTAREB - Taipei Association of Real Estate Brokers UKRAINE nUkrainian REALTORS® Association (URA) 1997 nWestern Ukranian Real Estate Guild 1997 nAssociation of REALTORS® of Odessa 1997 nKharkiv Union of Entrepreneurs 1997 URUGUAY nCámara Inmobiliaria Uruguaya (CIU) 2003 nConfederación Inmobiliaria Mercosur y Chile (CIMECH) 2005 nAsociación de Inmobiliarias de Punta del Este 2012 UNITED ARAB EMIRATES nDREI - Dubai Real Estate Institute U.S. VIRGIN ISLANDnVirgin Islands Territorial Association of REALTORS® 2011 VENEZUELA nCámara Inmobiliaria de Venezuela (CIV) 2009 VIETNAM nHo Chi Minh City Real Estate Association CENTRAL EUROPE nCEREAN - Central European Real Estate Association Network EASTERN EUROPE nEastern European Real Property Foundation (EERPF) FECEPAC nFederación Centroamericana, El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica, Panamá, Republica Dominicana y el Caribe de Asociaciones... 7 Assns. FIABCI nThe International Real Estate Federation - United Kingdom 2009 AIREEC nAmerican International Real Estate Expo & Conference 2008 CITYSCAPE nNew York 2008 nSpain 2011 nInternational Consortium of Real Estate Associations MEXICO nExpo Bienes Raices (EBR) Mexico City 2006 SIMA nBrasil / Sao Paulo Real Estate Expo 2007 UNITED KINGDOM nFIABCI-UK 2009 nOPP Live 2007 nU.K. and International Property Consultancy 2009 Go to http://www.miamire.com/International/partners for links to each partner association Joe Moya, REALTOR® MIAMI MLS International Referral Network The latest and up-to-the-minute database of I announce your listing to my International Referproperty listings to facilitate cooperation among ral Network of thousand of agents across the the over 43,000 members. world. Over 500 Websites Internet Strategy Your property will be featured on more than 500 Websites around the World including: Realtor.com Zillow.com Trulia.com Sharing of your listing via all social media profiles including Facebook, LinkedIn, Twitter and others. And more Florida IDX Target Marketing to Top Countries. I promote your listing to the top countries searching the South Florida Market. Allows realtors to add the service to their web- Virtual Tour sites to better serve buyers and sellers. Provide A cutting edge way to enhance your listing by additional exposure to you.. displaying photos of your propertie’s interior and exterior. Proxio International Marketing Listing in Proxio, the International MLS and avail- Textable Mobile Website able in 20 languages. A way to differentiate your property by allowing the sharing of your property information in a Worldproperties.com International Mar- viral way. keting Listing in the official website of the International Open Houses Consortium of the Real Estate Associations. Open houses are a great way to bring potential buyers who would otherwise be too lazy or unmotivated. . Joe Moya, REALTOR® International Reach I know where international buyers are coming from, what they ae looking for, where they are looking and how they are paying. Knowing this information is critical for targeting to the right market. Marketing in Terrafly Professional Photos Marketing on MyCondoPlans.com I will make your property available via Terrafly. Terrafly changes the way you view the world. Prospects simply enter your property’s address and take control of a new and innovative way to explore your property. Taking the right interior and exterior photos I will make available your property via myconis important to convey the right message. I doplans.com . The single most extensive database for will take professional looking photos that condo plans, key plans and site plans. convey the right image. Property Flyer A property profile with photos, description, pricing and contact information ready for handing out, mailing or online distribution. Property Report Marketing on ListHub.com I will post your property via the nation’s leading network for marketing real estate. Your listing on more than 80 additional websites. Our Position in the Marketplace With over 1400 agents and constantly ranking #1 I will prepare and make ready for distribution and #2, I assure you that your property will be well a property report with a comprehensive look known within Florida Realty of Miami. at your individual property, including detailed, property information, historical data, local market statistics, neighborhood demographics Direct Mailing I will prepare a post card for mailing around your and more. property with property photo, pricing and contact information. Joe Moya, REALTOR® Joe Moya, REALTOR® DETAILED MARKETING ACTIVITES PRE-LISTING MARKETING ACTIVITIES Prepare Comparable Market Analysis. Prepare a Market Activity Report. Prepare a Neighborhood Report. Research appropriate sampling of currently listed comparable properties. Research trends and sales activity. Research average days on the market for the property type, price range, and location. Research property’s public record information. LISTING MARKETING ACTIVITIES Take professional interior and exterior photos for MLS listing. Take a property video if appropriate. Measure property and or verify public records. Measure the interior rooms. Prepare detailed list of property amenities. Prepare detailed list of property’s "inclusions and conveyances with sale.” Prepare "MLS profile sheet.” Enter property data from profile sheet into MLS listing database. Proofread MLS database listing for accuracy of property’s location. Create a panorama virtual tour. Order and install yard sign. Install electronic box or coordinate for showings. Create an amazing Property Flyer. Create an impressive Property Brochure. Create and online Property Card/Website to disseminate to via mobile text. Contact Office agents with new listing information. Create an eye-catchy postcard mailing. Complete a new-listing checklist. ONLINE MARKETING ACTIVITIES Prepare a targeted electronic campaign.Create Internet ad for social media. Create Internet Ad Copy to promote on demand. Automatically send new listing matches to prospective buyers. Add property as a “Feature Listing” at www.vistazomiami.com Share on Social Media including Facebook, Twitter, LinkedIn, Pinterest and others. Your Home will appear on sites like: Realtor.com Zillow.com Trulia.com WikiRealty.com and about 500 others Disseminate throughout Network Referral Program. Joe Moya, REALTOR® DETAILED MARKETING ACTIVITES BUYER MARKETING ACTIVITIES Take and screen buyer calls to avoid curiosity seekers. Respond to prospective buyer inquiries. Return all calls promptly on buyer requests. Explain the home buying process. Obtain the buyer disclosure statement. Determine if buyer is a match to your property. Coordinate showings with owners, tenants, and other agents. Request feedback from buyer’s agent after showings. Provide marketing data to buyers coming through international referral network. Discuss the pre-approval financial process with the buyer. Suggest at least three mortgage lenders to assist buyer with pre-approval. Receive and review all offer to purchase contracts submitted by buyers or buyers’ brokers. Contact buyers’ broker to review buyer qualifications and discuss offer. Confirm buyer is pre-approved by contacting lender. Obtain a copy of the buyer’s pre-approval letter from lender. Negotiate all offers and counteroffers on your behalf. Verify contract is signed by all parties. Record and promptly deposit buyer’s earnest money with escrow agent. Obtain a signed and dated verification that escrow deposit was delivered to escrow agency. Provide copies of the contract and all addenda to closing attorney and the title company. Disseminate "under-contract showing restrictions”. Deliver copies of signed contract to you, the seller. Provide copies of contract to lender. Inform how to handle additional offers to purchase submitted between effective date of contract and closing. Change status in MLS to "sale pending”. Update listing file to show "sale pending”. RECURRING Check signs and property for condition. Schedule and hold Open House. Follow up with previous open house guests . Call you, the seller, regularly on progress. If price reduction, redo flyer, brochure, mailing and notify every previous prospect and agents. Review comparable MLS listings and new trends regularly to verify property remains competitive. Provide showing feedback to seller and recommend changes according to potential buyer comments. Meet inspectors and buyers for whole residence inspection. Follow-up with lender on buyer’s loan progress. Follow-up with co-op agent on pending issues and loan progress. Joe Moya, REALTOR® ADDITIONAL SUPPORTING MARKETING ACTIVITIES LISTING MARKETING ACTIVITIES Research and verify legal description. Research property’s land use coding and deed restrictions. Research property’s current use and zoning. Ascertain need for lead-based paint disclosure. Assess curb-appeal with you, the seller, and provide suggestions to improve sale-ability. Research and verify city sewer/septic tank systems. Verify when property’s septic system was last pumped or inspected. Well water: Confirm well status, depth, and output from third-party well report. Natural gas: Research/verify the availability of natural gas and supplier’s name and phone number. Verify security system, current term of service, and determine if it’s owned or leased. Verify if you, the seller have transferable termite bond. Is it transferable to buyer? Discuss home-warranty program.. Verify if property has rental units involved. Make copies of all leases for retention in listing file. Verify all rents and all deposits. Inform tenants of listing and discuss how showings will be handled. Assess interior décor and suggest changes. Complete Seller’s Disclosure form. Prepare estimated net sheet for you, the seller. Review accuracy of current title information. Verify if there are any outstanding or expired construction permits or if any changes have been made to the property since last purchase/sale. Obtain copy of current Title Insurance Policy. Obtain house plans, if applicable and available. Review house plans and make a copy. Identify homeowner association manager, if applicable. Verify homeowner association fees and pending or unpaid assessments with homeowner association manager. HOME INSPECTION ACTIVITIES Coordinate buyer’s professional home and termite (WDO) inspections. If property is vacant, arrange for power and water to be turned on. Review home inspector’s report and WDO report with you, the seller and discuss issues and options, if needed. Enter home inspection WDO inspection completion into listing file. Verify compliance with home inspection report and WDO report repair requirements. Recommend or assist with identifying trustworthy contractors to perform any required repairs. Joe Moya, REALTOR® ADDITIONAL SUPPORTING MARKETING ACTIVITIES HOME INSPECTION ACTIVITIES (CONT) Obtain copies of repair bills showing required repairs have been made. Coordinate entry into the property and buyer’s review of completed repairs, if needed. APPRAISAL ACTIVITIES Make arrangements for appraiser to enter property. Follow-up on appraisal. Enter appraisal completion into listing file. Discuss appraisal report with you, the seller and suggest options, if necessary. CLOSING ACTIVITIES Renegotiate any closing walk-thru issues. Distribute signed contracts to all involved parties (buyer, seller(s), title company, lender, seller(s)/buyer(s) broker, closing agent) and provide contact information as needed. Coordinate closing process with buyer’s broker and lender. Update closing forms and files. Confirm location, date, and time where closing will be held and notify all parties. Confirm with closing agent that all title problems have been resolved. Confirm that the seller has the proper Power of Attorney or trust documents, as required. Work with buyer’ broker in scheduling and conducting buyer’s final walk-through prior to closing. Confirm with closing agent that all tax, HOA, utility, and other applicable pro-rations have been resolved. Request final closing figures from closing agent. Review closing figures on HUD statement. Forward verified closing figures to buyer’s broker and confirm it has been received and reviewed. Confirm title insurance commitment. Provide homeowners warranty for availability at closing. Recommend courtesy closing agent for absentee owner as needed. AFTER CLOSING ACTIVITIES Provide referral information to you, the seller for relocation destination, if applicable. Change MLS status to "sold.” Enter sale date, price, selling broker, and listing broker’s ID numbers, etc. Follow up. • Some features, activities and items may not be available or performed on every listing. Joe Moya, REALTOR® Image source: Ines Hegedus-Garcia, Creative Commons LIcense Cover page image by Pietro & Silvia under Creative Commons License