about our parent company WCS Hotels

The Woolley reputation was built on venturing where few others think to go.
Welcome to Woolley’s Classic Suites, a new collection of all-suite upscale
hotels delivering attentive guest services and value that today’s travelers seek.
Designed on a timeless idea with a legacy of success, Woolley’s Classic Suites is
taking the innovations I originated in the first all-suite hotels a step forward to
offer more spacious, authentic suites.
Hallmarks of the Woolley guest experience will be the lush resort ambiance—
with a tropical atrium that invites guests to enjoy complimentary breakfast
and happy hour services—and the elegantly detailed suites that offer upscale
comfort with modern amenities.
Success bears
repeating
We are proud to launch the new
collection in the Denver market, one
of the most active and resilient travel
destinations for leisure and business.
The first of several area hotels will
open in 2014.
Our advantage in introducing
Woolley’s Classic Suites is decades
of lodging experience. We are able
to build cost effectively and deliver
quality because every detail that
goes into the design, development and location of every hotel is carefully
researched and executed in the Woolley tradition.
It is my pleasure to introduce you to Woolley’s Classic Suites and the team
behind success that bears repeating.
Robert E. Woolley
“ The best of
the best are
dissatisfied with
the status quo.”
–Robert E. Woolley
Milestones
Woolley’s Classic Suites is the vision of an innovative entrepreneur and developer who changed the lodging
industry along with guest expectations. Having grown Precision Plumbing from humble beginnings
into Arizona’s largest plumbing contractor, Robert E. Woolley began real estate development in 1965.
Since then, Woolley-affiliated companies and partnerships have captured opportunities in Arizona,
California, Florida, Hawaii, Minnesota, Nevada, Texas and Mexico, creating an extensive portfolio of
hotel, restaurant, office and residential developments.
1969
Originated the all-suite hotel concept in Phoenix, Arizona with the first Granada Royale
Hometel. Started a management company dedicated to guest services.
1973
Introduced the atrium design in the Granada Royale in Omaha to improve aesthetics and security.
1984
Sold Granada Royale Hometels, the largest all-suite US hotel company with 26 properties and
5,000+ guest suites, to Holiday Inn Corporation under the new flag Embassy Suites. Founded
Robert E. Woolley, Inc. to develop and own Embassy Suites franchise locations.
1985
Launched Woolley’s Petite Suites concept in Santa Ana, California.
1987
Opened the 415-suite Embassy Suites Resort at Kaanapali Beach in Maui, Hawaii in partnership
with Landmark Hotels.
1990
One of the most active US developers of hotels and largest Embassy Suites franchisee. Developed
30+ hotels and 7,500 suites—more than one third of Embassy Suites hotels.
1991
Opened the 413-room Kea Lani Resort in Wailea, Hawaii. Separated from Embassy Suites with
ownership of 22 hotels, which were reflagged under the newly formed Crown Sterling Suites.
1996
Sold Crown Sterling Suites collection of 18 hotels to FelCor Lodging Trust.
1999
Opened the five-diamond 325-suite, Kármina Palace Resort in Manzanillo, Mexico.
2006
Sold Kármina Palace and Woolley’s Petite Suites to pursue new concepts and market
opportunities in hotel and commercial real estate markets.
2011
Launching the first all-suite business/leisure full-service hotel of the Woolley’s Classic Suites
collection in Denver.
The Hotel
Elegant in style, timeless in comfort and attuned to the modern traveler’s desire for service and value, Woolley’s
Classic Suites is redefining the all-suite hotel market with a level of hospitality to rival high-end hotels.
Abundant Space
191 suites, 187 of which are 575 SF, the largest in the market, in king bed or two queen bed configurations, offer
spacious 10' x 11' bathrooms. Four 1,100 SF executive suites feature a king master-suite with sitting area, private bath,
and a living and dining room.
Unexpected Finesse
Every suite is beautifully appointed with sophisticated, quality furnishings to provide restful stays with the comforts
of home.
Ultra luxurious baths include double sinks, full spa tubs and glass enclosed walk-in showers, finished with marble tops, white Carrera marble floors, and luxurious linens.
Bedrooms have superior quality mattresses and fine linens, closets, 46" wall-mounted flat screen televisions, plush club chairs, dining tables, wet bars with refrigerators, microwaves and coffee-makers.
Desired Amenities
Reintroducing a Woolley innovation, the hotel enhances guest stays with an oasis-style atrium offering waterside
dining for complimentary breakfast and happy hour. Additional conveniences: a full-service restaurant and bar,
5,000 SF of banquet/meeting space, indoor swimming pool, fitness center, a 24-hour business center and
complimentary Wi-Fi throughout the hotel.
Enduring Style
At four stories, Woolley’s Classic Suites rises above all competitors with premier visibility in its Gateway Office Park
location near Denver International Airport. Its distinctive architectural style evokes a warmth that welcomes guests
into a grand two-story lobby and a hotel that reawakens guest expectations of the all-suite experience.
Denver-Aurora
The site of the first of several Woolley’s Classic Suites planned for the Denver-Aurora market is strategically
located in Gateway Office Park, approximately 10 miles from Denver International Airport (DIA) and 13 miles
from downtown, and offers excellent visibility from I-70, the main east-west highway to the Rocky Mountains.
Market Timing
Historically, the travel industry has been one of the first business sectors to rebound from economic downturns.
The Denver market’s strength and resilience has been demonstrated by Colorado’s record-breaking tourism in 2010
when Denver-area hotel occupancy rates remained above 60% during the worst economic period. Meanwhile, the
underdevelopment of authentic all-suite and high-end hotels close to Denver’s airport presents a striking opportunity
for Woolley’s Classic Suites and its partners.
Destination Appeal
Denver is a first class, year-round leisure and business destination. DIA is the gateway to Colorado tourism as the only
major hub airport within a 500-mile radius. Many visitors stay in the Denver area on their way to winter skiing or
outdoor spring, summer and fall activities in the beautiful Rocky Mountains. In 2010, 12+ million overnight visitors
stayed in Denver for business or to explore the area’s many sports, entertainment and cultural attractions, up 5%
over 2009.
Colorado
Ranks in the top five states for business
9 Fortune 500 companies
55.1 million visitors in 2010 (up 6.1% over 2009)
3.5 million business trips to Colorado in 2010 (up 3% over 2009)
$8.8 billion in total tourism expenditures in 2010 (up 5% over 2009)
Denver-Aurora MSA
2.55 million population; 21st largest MSA in US
$46,611 per capita income
More than 300 days of sunshine per year
$3 billion in leisure expenditures in 2010 (up from $2.8 billion in 2009)
75 conventions and 423 meetings in 2010 ($653 million economic impact)
Denver International Airport
52.2 million passengers (2010)
5th busiest airport in the US; 10th busiest in the world
53% of passengers originate or terminate travel in Denver
46.7% make connections at DIA
The Team
Robert E. Woolley is proud to launch the Woolley’s Classic Suites collection. Led by the 42-year legacy of
innovative hotelier Robert E. Woolley, the company’s experienced development team is bringing forth a
revitalized vision of success worth repeating.
Robert E. Woolley
President &
Chief Executive Officer
Originator of the all-suite hotel concept that became Embassy Suites, Robert E.
Woolley has a reputation in the hotel industry for his uncanny ability to identify
strategic, innovative development opportunities and for his high standards in creating
incomparable guest experiences. Since 1969, he has overseen the development,
management and expansion of hotel collections totaling more than 45 hotels and
10,847 suites, as well as been involved in other real estate development projects through
Woolley-affiliated companies.
Robert E. Woolley II
Robert E. Woolley II has more than 34 years experience in the hospitality and
construction industry. A general contractor dually licensed for residential and commercial
construction, Woolley has built numerous hotels, restaurants, retail centers, and
single‑family and custom homes throughout the United States. He started in the real
estate development business working alongside his father at Granada Royale Hometels.
Since the late 1980s, he has been involved in every aspect of the hotel business.
Alex B. Merson, CFA
Alex Merson is a Chartered Financial Analyst and member of the New York Society of
Security Analysts with extensive financial analysis and complex commercial litigation
experience. Previously, the Georgetown University graduate was a senior consultant at
Bickel & Brewer, a boutique litigation firm. Before that, he served international high net
worth clients and institutions in Latin America and Europe and managed assets in excess
of $650 million as a portfolio manager at Brown Brothers Harriman & Co.
Executive Vice President,
Construction & Development
Executive Vice President,
Chief Financial Officer
Christine M. Piekenbrock
Vice President - Controller
Project Architects
Since joining the Woolley team in 1988, Christine (Chrissie) Piekenbrock has been
involved in all facets of the company including the construction, operation and
management of numerous hotels. In addition to overseeing the operations of Mr.
Woolley’s organizations on a day-to-day basis, she is also responsible for reviewing the
management and books for two Class A office buildings in Dallas, Texas and a medical
building in Phoenix, Arizona owned by Woolley-affiliated companies.
The Arthur Valdes Company, Inc., Newport Beach, CA
James Fabbri & Associates, Scottsdale, AZ
Project List
Decades of Success in the Hotel Industry
Since 1970, Woolley affiliates developed 45 hotels with a total of 10,874 rooms at a combined completion cost
of more than $1 billion.
Quality Suites Scottsdale
Embassy Suites Napa Valley
Knight Inn Phoenix Airport
Embassy Suites Phoenix Biltmore
Embassy Suites Phoenix Airport
Embassy Suites Tampa Busch Gardens
DoubleTree Suites Omaha
La Quinta Inn & Suites Santa Ana
Embassy Suites Tucson
Residence Inn Tyler
Dream Center Living
Embassy Suites San Francisco Airport
Embassy Suites El Paso
Embassy Suites Mandalay Beach
Embassy Suites Kansas City Plaza
Embassy Suites Minneapolis Airport
Embassy Suites Bloomington
Embassy Suites Fort Lauderdale
Embassy Suites San Antonio
Sheraton Suites Creek Ft. Lauderdale
Radisson Suites Hotel Covina
Embassy Suites Tampa Airport
Radisson Suites Buena Park
Embassy Suites Lompoc
Embassy Suites Arcadia
Embassy Suites Anaheim
Embassy Suites LAX
Embassy Suites Deerfield Beach
Embassy Suites Austin
Embassy Suites Birmingham
Embassy Suites Santa Ana
Embassy Suites Miami Airport
Embassy Suites Lubbock
Embassy Suites Milpitas
Embassy Suites Downey
Embassy Suites South San Francisco
Embassy Suites St. Paul
Kaanapali Beach Club
Comfort Suites Downtown Minneapolis
Guest Suites of Boca Raton
Embassy Suites DFW Airport
Fairmont Kea Lani
Embassy Suites Baton Rouge
Karmina Palace - Manzanillo Mexico
DoubleTree Chicago O'Hare Aiport
WCS Hotels, LLC
Dallas: 6600 LBJ Freeway, Suite 195, Dallas, TX 75240
Colorado: 16450 East 40th Circle. Aurora, CO 80011
W 720-599-3750
www.woolleysclassicsuites.com