View the Graphics Standards here

Graphic Standards Manual
REVISED 2/2016
Table of Contents
Why have graphic standards .............................................................................................. 3
The logo .............................................................................................................................. 4
LOGO CONFIGERATIONS.......................................................................................... 5
CLEARSPACE ............................................................................................................ 6
MINIMUM SIZE........................................................................................................ 6
LOGO VARIATION FOR SPECIFIC USE ....................................................................... 7
COLOR CONFIGURATIONS ....................................................................................... 8
UNACCEPTABLE LOGO USAGE ................................................................................. 9
Signature lockups ............................................................................................................. 10
Color pale e .................................................................................................................... 11
Recommended typography .............................................................................................. 12
Outdated designs ............................................................................................................. 13
Athle c logos and fonts .................................................................................................... 14
Northeastern’s athle cs “N” ............................................................................................ 15
Varia ons away from official branding ............................................................................. 16
Visual review policy .......................................................................................................... 17
Obtaining electronic file ................................................................................................... 18
Campus prin ng policy ..................................................................................................... 18
Copyright policy................................................................................................................ 18
Graphic standard for email signature1 ............................................................................. 19
Graphic standard for official college business cards, le erhead and envelopes .............. 20
Evolu on of logo and mascot at Northeastern ................................................................ 21
Northeastern Junior College Graphic Standards Page 3
Why are graphic standards important?
This manual provides guidelines to help ensure consistent applica on of the Northeastern
Junior College iden ty. Projec ng a unified visual iden ty involves more than simply
crea ng and implemen ng a logo. Graphic standards provide a sound, flexible structure for
using logos, color, and typography — a graphic “vocabulary” unique to Northeastern Junior
College. By consistently following these graphic standards, Northeastern’s visual iden ty will
become established and recognized. Failure to properly use these elements reduces our
ability to communicate effec vely and consistently.
Please note:
The official address of the college is:
Northeastern Junior College
100 College Avenue
Sterling, CO 80751
it is not
100 College Drive
Please make certain you are using the correct college address
in your correspondence.
Northeastern Junior College Graphic Standards Page 4
The logo
The logo is Northeastern’s official iden fying mark. It is the basic element in the applica on
of a unified visual iden ty. Northeastern Junior College’s logo consists of three parts: the
soldid black N, atop a stylized gold flame and the name of the ins tute ‘NORTHEASTERN’
in the specific Friz Quadrata font. ‘NORTHEASTERN’ always appears larger than the second
line of copy sta ng ‘Junior College’. The N-flame mark and college name should never be
arranged differently than the examples shown in this manual, or combined with other
design elements. The logo is uniquely rendered. It cannot be redrawn, duplicated, or
modifying any way.
Please note: Northeastern has used a J-Flame logo for many years. We have been iden fied closely
with the flame (represents knowledge) and it con nues to be part of our official branding. However,
the new varia on of the popular flame logo (below and on subsequent pages) has been completely
re-drawn and should be used exclusively. This new logo replaces all older designs and is the only
mark to be used when iden fying Northeastern.
Junior College
Northeastern Junior College Graphic Standards Page 5
Logo configura ons
The preferred logo configura on is with the N-Flame at the top of the one-line
wordmark. Use the preferred logo arrangement whenever possible. In certain
circumstances, it may be be er to use other configura ons.
Never use the the Northeastern wordmark without the N-flame Use only the
logo configura ons illustrated below. Digital files of all six logo configura ons are
available.
PREFERRED
Junior College
Junior College
GRAY SHADOW ON THE FLAME
A gray shadow may be added to the gold flame. There are however, applica ons where
the gray shadow isn’t appropriate (embroidery, for example). If you use the preferred
logo with gray shadow, it is preferred that you use it exclusively in the design and do not
use mul ple version of the logo in any single print or electronic design.
JUNIOR COLLEGE
Northeastern Junior College Graphic Standards Page 6
Logo clearspace
The logo should always be surrounded by a buffer area of clear space to
separate it from text and other graphic elements, as well as the edge of the page.
No other elements should infringe upon this space.The minimum clearspace
needed is specified rela ve to the height of the flame. The larger the flame, the
larger the clearspace. At no me should the clearspace be less than 1/4 inch.
Minimum logo size
The Northeastern logo has been designed for use in a wide variety of sizes.
However, it should never be reproduced so small that it becomes illegible
or unno ceable. In print, the minimum logo size is one inch, measured as the
of the logo. Never print the logo smaller than this. For on-screen uses, the
minimum logo size is 200 pixels, measured as the width of the logo. Never
display the logo smaller than this.
Northeastern Junior College Graphic Standards Page 7
Logo Varia on for Specific Use
In 2014, it was determined by Enrollment Services that marke ng collateral specifically
geared toward prospec ve tradi onal age students would u lize a slightly different
varia on of the official college logo. The words “Junior College” would be replaced with
“Sterling, Colorado”, thus downplaying the college’s status as a two-year, “junior”
ins tu on.
All other collateral, created to generate local interest, support of the ins tu on, and
ownership of ins tu on by students once they are enrolled here, shall bear the official
logo with no modifica ons.
For tradi onal age enrollment recruitment marke ng only
This modified version of the
OFFICIAL logo has
“Sterling, Colorado” displayed at
the bo om of the college name.
It represents a deliberate downplay of our “junior college” label.
NOTE:
ON OCCASION the official logo/emblem may appear as just the flame, N and the word
Northeastern or just the emblem of the N and the flame, without any reference to
Junior College, Sterling, Colorado or Northeastern. Instances where this might happen
include banners, signage, embroidered apparel. If you have ques ons about this use of
the logo, please consult with the marke ng office on campus.
Northeastern Junior College Graphic Standards Page 8
Logo color configura ons
Whenever possible, print the logo in it’s official 2-color format--black and gold or in the
3-color format u lizing the gray shadow.
However, when this isn’t possible, it is acceptable to print ANY OF THE APPROVED logos
logo in some various color configura ons u lizing the official color scheme (see Page
11). Artwork specifically made for these varia ons is available. The logo SHOULD NEVER
APPEAR in any other color or color combina on.
The logo should be reproduced so that it is easily seen and recognized. Always place the
logo on a solid, contras ng background. Do not place the logo on a busy or mul -colored
background.
PREFERRED COLOR COMBINATIONS
JUNIOR COLLEGE
Junior College
ACCEPTABLE BLACK AND WHITE OR GRAY SCALE COLOR CONFIGERATIONS
ACCEPTABLE COLOR CONFIGURATIONS FOR A SOLID DARK BACKGROUND
If you have a desire to use something different than what is shown here, you must seek
approval and artwork from the Marke ng Office.
Northeastern Junior College Graphic Standards Page 9
Unacceptable logo usage
The logo is uniquely rendered. It cannot be redrawn, duplicated, or modified in any
way. While computer so ware has made it easy to modify graphics, please resist the
tempta on.
A consistently applied system of iden fica on creates a dis nc ve visual profile. Any
changes made to the logo undermine this goal and can, over me, defeat the en re
purpose of our iden ty and graphic standards.
These pages illustrate some of the many ways the logo can be impaired by
incorrect use.
CORRECT: the above logos are used correctly
UNACCEPTABLE: the above logos represent clear viola on of graphic standards because
they are incorrect colors or color configura ons
UNACCEPTABLE: too li le clearspace (see page 6)
The “N” is a not the official font.
The flame is missplaced. It should only appear behind the N
when the logo is used.
UNACCEPTABLE: redrawn logo elements
UNACCEPTABLE: addi onal graphic elements: drop shadow, outline, etc
Northeastern Junior College Graphic Standards Page 10
Signature lockups
To ensure that Northeastern’s official logo remains the primary visual iden fier of the
ins tu on, a system has been designed to iden fy programs and departments within
the school. As illustrated below, the signature lockup allows for two ers of informa on
beneath the Northeastern logo.
Older logo designs that have been used for the college, its departments, programs, or
organiza ons are now considered obsolete and should be removed from circula on.
The signature lockup is uniquely rendered. It cannot be redrawn, duplicated, or modified
in any way. Digital files are available from Marke ng Services Office
ONE TIER
JUNIOR COLLEGE
Department of Humani es
Department of Humani es
TWO TIERS
A G R I C U LT U R E
Department of Humani es
Theatre Program
JUNIOR COLLEGE
Department of Agriculture
Equine Management Program
liberal arts
MUSIC
Northeastern Junior College Graphic Standards Page 11
OFFICIAL COLOR PALETTE
Mustard Gold
PMS #116
Black
White
Secondary Colors
Light Gray
Metalic “Vegas” Gold
R: 159
G: 136
B: 80
Color pale e
Color plays an important role in keeping all materials consistently recognizable.
The three signature colors that comprise Northeastern’s iden ty are Northeastern
mustard gold, white and black. A metallic “Vegas” gold has been used in some
very specific areas (Hope Scholarship branding, athle cs). Discussion of its use
should occur with the marke ng office prior to it being used for purposes other
than these two described.
Addi onally, the secondary pale e includes on other half-tone (gray) which works
well in combina on with any of the three signature colors, this would typically be
a screen nt of no more than 15% black on offset prin ng.
Northeastern Junior College Graphic Standards Page 12
Recommended typography
Typography, used consistently, is one of the most important design elements in
establishing a recognizable graphic iden ty. From hundreds of typefaces available, the Adobe Friz
Quadra a family is the official font of Northeastern. Specifically, Friz
Quadra a SC TT is THE OFFICIAL FONT ON OUR LOGO. It is an all cap font where in even the lower-case le ers are also small capitals.
FRIZ QUADRATA SC TT FONT:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Northeastern
PLEASE NOTE: the Friz Quadrata font family is not available on every computer on campus. It is
available through the document center and the marke ng office, or may be purchased through
the computer center. It is not to be used in the body of
documents, only u lized as it pertains to modifica ons to and development of the official logo.
I. E. You would not use Friz Quadrata to compose the body of a le er being sent out.
Garamond and Calibri font families have been selected for use in Northeastern
materials. These typefaces are a rac ve, func onal, and versa le enough for use in a wide variety
of applica ons.
Calibri Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The contents of this booklet are primarily done in Calibri. Calibri is the default font available on all
college MS based computers. A replacement for Calibri would be Arial regular or Helve ca.
Garamond Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Garamond is a very versatile serif font. It is widely accepted in many business and
professional circles. It is more stylized than Times New Roman. In cases where you cannot access
Garamond, Times New Roman would be a suitable substitute.
EXAMPLE: Times New Roman
Please note: When producing special print items, it is against the CCCS System’s IT
policy to randomly download fonts to state owned computers. Fonts should be
APPROVED through the IT department before they are downloaded on state
equipment and licenses must be obtained and paid for. The document center needs to have access
to these font files as well on any job being done for offical NJC
purposes, so appropriate number of licenses should be purchased to allow for
installa on in these other areas. There is a wide array of fonts available, already installed on the
equipment and users are encouraged to u lize from this selec on.
Northeastern Junior College Graphic Standards Page 13
Outdated designs
The standards established in this manual cons tute the official iden ty system for
the College. Older designs that have been used for the College, its departments,
programs, or organiza ons are now considered obsolete and should be removed
from circula on. These older designs may only be used when necessary for a
“historical” reference.
The Northeastern Junior College Alumni Associa on and the Northeastern Junior
College Founda on are an excep on to this rule. They will con nue to use their
exis ng logos on publica ons for external audiences interested primarily, if not
exclusively, in the disciplinary focus of the respec ve centers.
Publica ons addressed to internal and local audiences, and other audiences who
understand that these en es are centers of excellence programs governed by
Northeastern, mul ple logos on a publica on are not permi ed. Only approved
colors may be used (see page 13).
OUTDATED LOGOS
LOGO EXCEPTIONS
These 3 logos shown here are for specific groups on campus. It is up to them to
modify them and they con nue to be in use un l official change is made.
Northeastern Junior College Graphic Standards Page 14
Athle cs logos and fonts
Northeastern Font
The athle c program uses its own set of
logos and 2 customized font families that
make up its branding which is separate
from the college’s proper iden ty.
It is unacceptable for any other
Northeastern departments or en es to
use the athle cs logos or fonts unless it is
a specific circumstance such as residence
life programs working to build college
spirit, The Bookstore purchasing logo
gear etc. The official Northeastern Junior
College logo must be used for all nonathle c branding.
Plainsmen Font
For more informa on about athle c logos,
contact the athle c department.
LOGOS, FONTS OR OTHER ATHLETIC
GRAPHICS MAY NOT BE USED WITHOUT
CONSENT OF THE ATHLETIC DIRECTOR IN
THE ATHLETIC DEPARTMENT.
These fonts and logos were developed by Josh Holloway, an NJC alumnus.
Northeastern contractually holds the copyright to this intellectual property.
OFFICIAL ATHLETIC MASCOTS AS OF 2015
Northeastern Junior College Graphic Standards Page 15
Northeastern’s Athle c “N”
The Northeastern Athle c “N” may appear in a variety of color combina ons and styles as shown here. It is
considered the primary graphic for NJC Athle cs, even more so than the mascot renderings. This N is not to be
used for branding outside of the Northeastern Junior College athle c department.
In the case of placing logos on clothing and
uniforms, it is permissable, and encouraged, for
athle cs to incorporate the Northeastern “flame”
into their iden ty.
SPORT SPECIFIC BRANDING
Past logos used for promo on of Northeastern athle cs such as these shown here are no longer to be used.
Northeastern Junior College Graphic Standards Page 16
Varia ons away from official branding
Over the years there has been varia on from official branding on this campus. Occasionally there is reason for
this to happen. However, dilu ng the overall branding effort of the college with these varia ons must be given
careful considera on. Effec ve February 1, 2016, all efforts to give specific iden fy to these
individual programs MUST BE CLEARED THROUGH THE MARKETING OFFICE.
When a varia on is warranted, artwork will be professionally created for this purpose. Be careful not to
inadvertently create a diluted iden ty for your program by doing random graphics on such items as t-shirts,
posters, and social media posts. When in doubt, ask the marke ng office for guidance.
Below are some examples of logos, and or graphics currently in use or used in the past, some of them are very
clearly in viola on of current graphic standards and having never received official approval. Some of these are
being used for social media (Facebook etc.). ALL EMPLOYEES ARE ENCOURAGED TO REFER TO THESE GRAPHIC
STANDARDS AS A GUIDELINE WHEN DOING COLLEGE RELATED SOCIAL MEDIA.
N
JC
Livestock Judging Team
Restoring The Tradition
Northeastern Junior College Graphic Standards Page 17
Visual review policy
Regardless of where it is to be printed, ALL publica ons and print materials
going out for public consump on (more than 100 to be printed) must be
submi ed to the Documen Center and/or Marke ng Services Office (Walker
Hall). When prin ng more than 50 copies of anything, it is most cost efficient to
u lize the Document Center on campus.
Materials which must adhere to this policy include:
• Any printed material that promotes specific programs, departments,
ac vi es, or special events at Northeastern Junior College. Note: While
responsibility for origina ng and funding these materials rests with the
academic unit, Marke ng Services must approve these publica ons before
they are printed.
• forms, invoices, and order blanks — especially those which will be sent
off campus in the conduct of college business
• surveys, polls, ques onnaires, or any material distributed with the express
purpose of gathering informa on about percep ons of Northeastern
• any form of adver sing, regardless of circumstance
• merchandise to be sold or given away, such as coffee mugs, pens, etc.
• video and broadcast media such as videotapes, CDs, broadcast adver sing,
and other mul -media projects
Excep ons to this policy include:
• course syllabi
• class handouts
• internal (on-campus) communica ons
• non-official communica ons
To ask ques ons or submit a project for approval, contact:
Director
Northeastern Junior College Marke ng Services Office
970-521-6611
Templates
Northeastern has pre-printed le erhead which can be customized for your
specific department.
Northeastern has a template for brochure development which assures all
brochures printed follow graphic standards.
Assistance with all print projects (brochures, posters, postcards, business cards
and etc.) to make sure they follow the college’s graphic standards is available
through the Document Center or the Marke ng Office.
Northeastern Junior College Graphic Standards Page 18
Obtaining electronic files
We want to make it easy to follow the graphic standards outlined in this manual.
Artwork for the Northeastern logo can be obtained through the Marke ng Services
Office, or may be found at the following loca on on your computer:
P Drive
NJC Graphics (Folder)
You should only u lize these graphics provided here. If you have some very specific
need that these graphics will not meet, you should contact the Marke ng Services
Office to obtain the graphics you need.
Campus prin ng policy
For the greatest cost efficiency campus wide, all campus prin ng and
photocopying, involving more than 100 copies, should be channeled through the
Campus Document Center. If a print job is complicated or specialized, it should
always go through the Campus Document Center for the “Right of First Refusal.” If
the job cannot be completed by the college’s Document Center due to complexity
(requires offset prin ng, etc.) or in the me frame needed, it will be the
responsibility of the Marke ng Services Office to contract with an outside vendor
to complete the job.
If an individual faculty or staff member besides the Marke ng Services or
Document Center staff contracts with an outside vendor, that individual may be
liable for the bill. The Marke ng Services Office, the NJC Bookstore, NJC
Athle cs, HR Office and the Enrollment Services (Admission Office) are the only
areas on campus authorized to arrange for prin ng services to be done by off
campus vendors.
Copyright guidelines
Marke ng Services and the campus Document Center follow copyright guidelines
that govern the making of photocopies of copyrighted material.
Because the college and any personnel making photocopies are liable for any
infringement, these areas reserve the right to refuse to accept a copying order
that, in their judgment, would violate copyright law. A copy of wri en permission
must be included with each request for reproduc on of copyrighted material at
the me the job is brought to the copy center.
Two websites with good informa on about copyright law:
h ps://www.copyright.com/Services/copyrightoncampus/basics/law.html
h p://copyright101.byu.edu/module1/page3.htm
Northeastern Junior College Graphic Standards Page 19
Graphic standard for email signature
Email communica on is a presenta on of official Northeastern Junior College
correspondence. Therefore, to maintain consistent branding standards across all forms
of communica on, it is recommended that faculty and staff use the following email
signature template for external audiences. In addi on, an official college email should
preserve the white background and not include background graphics.
Email Template (please use Calibri size 12/14 font your standard email default font)
John Doe
Title/Department
Northeastern Junior College
100 College Avenue
Sterling, CO 80751
970-521-XXXX/1-800-626-4637 (phone numbers are appropriate for your individual use)
www.njc.edu
Other Examples:
In this example. the employee has opted to
include a more extensive departmental
website link than is required.
Northeastern Junior College Graphic Standards Page 20
Graphic standard for business cards, le erhead and
envelopes
Business cards are printed through the Human Resources office on campus. A
specific design layout has been adopted for all business cards and an offset printer
is contracted to make a supply of “shells” for the college. Employee name/ tle/contact informa on is then provided to this printer in “batches” of several employees
at a me to take advantage of cost efficiencies.
If you need assistance with business cards, contact the Human Resources office in
Walker Hall.
Envelopes and le erhead are printed by the Document Center on campus. Like the
business card prin ng, the college arranges for a large supply of le erhead “shells”
and then those desiring a customized envelope or le erhead may request them
through the Document Center. There is a specific template that iden fies what
informa on in included on these print items, where it is placed on the shell and
what font in what size is to be used.
If you need assistance with envelopes and/or le erhead, contact the Document
Center in Walker Hall.
Northeastern Junior College Graphic Standards Page 21
Evolu on of logo and mascot at Northeastern
Plainsman Pete Pre-1998
1948-1949
Our historial files are
lacking. Anyone with
addi onal informa on
regarding early artwork
of an earlier mascot or of
Plainsman Pete is asked
to submit it to the
Marke ng Office on
campus.
1950-1980
1981-2000
1999-2014
2001-2014
2015
2015
These graphic standards have been put in place by the Marke ng Services Office at
Northeastern Junior College to assure consistency in branding of the ins tu on.
All ques ons regarding these standards should be directed to this office:
Marke ng Services Office
Northeastern Junior College
Walker Hall, Room 10
100 College Avenue
Sterling, CO 80751
(970) 521-6611