Technical specification mobile

Transcription

Mobile ad products specification
Media Impact Polska Sp. z o.o.
Last updated: September 20 2016
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Table of Contents
General rules ........................................................................................... 4
Mobile Rich Media.................................................................................... 6
Mobiboard Rich Media ......................................................................................... 6
Mobiboard Fullpage (Mobiboard Rich Media)........................................................... 6
Mobiboard Autofullpage (Mobiboard Rich Media) ..................................................... 8
Mobiboard Expand (Mobiboard Rich Media) ............................................................ 9
Mobiboard Autoexpand (Mobiboard Rich Media) .....................................................11
Cube 3D (Rectangle Rich Media)..........................................................................12
Rectangle Swipe (Rectangle Rich Media)...............................................................14
Page Breaker (Rectangle Rich Media) ...................................................................15
Corner Rich Media .............................................................................................16
Parallax rectangle ..............................................................................................18
Multi-Images Rectangle ......................................................................................19
Vertical panorama .............................................................................................20
Horizontal panorama..........................................................................................21
Bars 3D Rectangle .............................................................................................22
Pull Fullpage Rectangle ......................................................................................23
Formats of standard ad products........................................................... 25
Mobiboard ........................................................................................................25
Rectangle Mobile ...............................................................................................26
Magazine Mobile (m.onet, m.fakt) .......................................................................27
Video Player Branding Mobile ..............................................................................28
Panel Mobile .....................................................................................................28
Onet Impact Mobile ...........................................................................................29
Advertisement Link Mobile ..................................................................................29
App Splashscreen ..............................................................................................30
App Sponsoring .................................................................................................30
Advertorial .......................................................................................................31
Sponsorship Mobile ............................................................................................31
Sponsorship Mobile - Login .................................................................................32
Pre Roll – Mid Roll Mobile....................................................................................33
Media Impact Polska Sp. z o.o.,
ul. Domaniewska 52, 02-672 Warszawa
tel. +48 (22) 232 24 00
KRS: 0000475673, Sąd Rejonowy
dla m.st. Warszawy w Warszawie
XIII Wydział Gospodarczy
Kapitał Zakładowy Spółki:
880 000,00 zł
NIP: 5213655064
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General rules
All advertisements assigned by the client or the customer (further called the
Advertiser) to be placed on Grupa Onet-RASP (further called the Publisher)
websites must be prepared according to the ergonomic guidelines and
technical specification for advertisements to be published in mediaimpact.pl.
The Publisher may check the advertisements for technical compliance with the
specifications and reserves the right to remove or stop any advertisement
which is not prepared according to the rules.
Display of the advertisement by the Publisher does not automatically mean
that the Publisher accepts that such advertisement is provided in accordance
with the specifications.
The Publisher decides about the functionality of its websites, and while
designing takes into account user experience. Thus, the Publisher reserves the
right to reject or stop broadcasting any advertisement, if it is considered
annoying or harmful to users.
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1. Naming files
a. Creative should be named in following schema:
advertiser/CampaigName_banner-type_size.FileExtension
e.g.: nokia3310_Mobiboard_320x50.png.
b. File names cannot contain spaces or national specific characters.
2. Deadlines for files delivery
a. All materials which are prepared to display must be delivered at least 3
business days before the start of campaign. Rich Media and 3rd party
adservers ads - at least 5 business days before the start of campaign.
b. Zip is the one and only compressed file format which is acceptable by the
Publisher.
3. Users data confidentiality
a. Interaction tracing scripts are forbidden.
b. Ad cannot read or change cookie files.
c. During campaign the Advertiser can collect data concerning users, but at
any time there must be the Publisher acceptation. The Advertiser must also
inform the Publisher about:

what kind of data will be collected,

what is the purpose of collecting data,

how long data will be stored,

if and what kind of other companies will have access to data and in
which range will they entitled to use data.
d. On grounds of foregoing information, the Publisher consents to collecting
and usage of users data. The Advertiser ensures that any of data collected
in connection with campaign on the Publisher's websites will not serve any
other purpose, that declared.
e. Without the Publisher agreement data collected by the Advertiser cannot be
used to retargeting campaign or identification users in any other way in the
other Advertiser’s campaigns.
4. Advertisement cannot cause errors and warnings.
5. During displaying, the advertisements cannot disrupt the operation of the
webpage.
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Mobile Rich Media
Rich Media creative are emitted from Javascript code and can be displayed on device
or browser that supports this technology.
Rich Media ads are designed to be displayed on mobile default browser (Safari – iOS
and/or Android Browser - Android).
All Rich Media creative must have legend containing:
1. Information on with devices ad have to work (operating system and its version,
browser, type of device – smartphone/tablet).
2. Short script describing ad behavior.
3. Declaration of initial creative size.
4. Materials should be delivered at last one business week before planed emission.
Important: Mobile Rich Media ads are prepared by the Publisher and based on
materials send by the Advertiser. The Advertiser delivers video, graphics etc. In case
of more complicated creative also script and composition visualization.
Mobiboard Rich Media
In the simplest version it can be single graphic file filling all available space (initial
creative and expanded one).
More advanced form with one or more Rich Media elements (e.g. galleries, video,
maps etc.) should have branded background and if it is required the space provided
for navigation bar/buttons and main content.
Mobiboard Fullpage (Mobiboard Rich Media)
Start image
1. Size for smartphone: 320x75 px.
2. Size for tablet: 750x200 px.
3. Format: JPG, PNG.
4. Weight: for smartphone up to 15kB, for tablet up to 40kB,
5. Naming file: mobiboard.FileExtension.
6. Images should encourage users action to expand images.
7. The whole area of images leads to expand.
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Main image
1. Size: 1280x800 px (horizontal) and 800x1280 px (vertical). Images should
contain important content only at area of 1080x600 px (horizontal) and
720x940 px (vertical). Rest of area could be placed outside the visibility area.
3. Weight: up to 150 kB.
4. Image could be background (with Rich Media features) or main content image.
5. Image could be scaled up to 320 px.
6. Close button is placed on the upper-right corner of the ad.
Video (optional)
1. Format: MP4 and WEBM (essential both formats).
2. Up to 1 video files.
3. Weight: up to 2 MB.
4. Each video files should be provided with image background (Format: JPG; Size:
this same as a main size). Image should contains video action information, e.g.
"Kliknij, aby obejrzeć" (click on to watch) or PLAY icon.
5. Play only after user action.
Gallery (optional)
1. Size: 1280x800 px (horizontal) and 800x1280 px (vertical). Images should
contain important content only at area of 1080x600 px (horizontal) and
720x940 px (vertical). Rest of area could be placed outside the visibility area.
2. Format: JPG.
3. Weight: up to 150 kB (max 6 images).
4. Naming files: [NOslide]_1280x800.jpg e.g. 1_1280x800.jpg.
5. All images should encourage users action to swipe images, e.g. arrow and label
"Przewiń dalej" (swipe).
Panorama (optional)
It is a series of object pictures made of different sides, at the same angle (gallery
360°).
1. Size: up to 600x600 px; minimum 8 pictures (object is rotated on each picture
of 45° to the previous).
2. Format: JPG.
3. Weight: up to 50 kB (min 8 images).
4. Naming files: [NOslide]_panorama.jpg e.g. 1_panorama.jpg.
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Locate (optional)
Using maps feature in case of user accept geolocation.
1. Addresses and the geographical coordinates of presented places.
2. Places descriptions (described in a balloon).
3. Address and the geographical coordinates of default place (if user denies
geolocation).
Total weight of all files can be up to 300 kB (except video, which maximum
weight is up to 2 MB).
Additional notes:
1.
Ad must lead to mobile website.
2.
No possibility of socio-demographic or geographic targeting.
3.
Possibility of plugging external tracking code need to be consulted in advance.
4.
Ad shall not be broadcasted on old versions of page sites.
5.
Ad can be displayed on resolutions bigger than 320 px.
6.
Realization time: 7 business days.
7.
Emission: CPM.
8.
Available on systems: Android, iOS.
9.
Available on browsers: Chrome and System browsers.
10. Based on original material send by the Advertiser, the Publisher prepares
advertisement ready for display.
Mobiboard Autofullpage (Mobiboard Rich Media)
Image display after close start creative
4. Weight: for smartphone up to 15 kB, for tablet up to 40 kB.
5. Naming files: mobiboard.FileExtension.
Start image
1. Size: 900x480 px (horizontal) and 640x780 px (vertical).
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5. Close button is placed on the upper-right corner of the ad. Also the AD have to
be closed automatically after 10 sec without any user action.
Additional notes:
1. Ad must lead to mobile website.
2. No possibility of socio-demographic or geographic targeting.
3. Possibility of plugging external tracking code need to be consulted in advance.
4. Ad shall not be broadcasted on old versions of page sites.
5. Ad can be displayed on resolutions bigger than 320 px.
6. Realization time: 7 business days.
7. Emission: CPM.
8. Available on systems: Android, iOS.
9. Available on browsers: Chrome and System browsers.
Mobiboard Expand (Mobiboard Rich Media)
Start image
6. Images should encourage users action to expand images.
Main image
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Video (optional)
this same as a main size). Image should contains video action information, e.g.
"Kliknij, aby obejrzeć" (click on to watch) or PLAY icon.
Gallery (optional)
1. Dimension up to: 600x600 px.,
2. Format: JPG.
4. Naming files: [NOslide]_1280x800.jpg, e.g.: 1_600x600.jpg.
Panorama (optional)
It is a series of object pictures made of different sides, at the same angle (gallery 360
°).
1. Size: up to 600x600 px; minimum 8 pictures (object is rotated on each picture
of 45° to the previous).
2. Format: JPG.
3. Weight: up to 50 kB (min 8 images).
4. Naming files: [NOslide]_panorama.jpg e.g.: 1_panorama.jpg.
"Przewiń, aby obrócić" (Swipe to rotate).
Locate (optional)
Using maps feature in case of user accept geolocation.
1. Addresses and the geographical coordinates of presented places.
2. Places descriptions (described in a balloon).
3. Address and the geographical coordinates of default place (if user denies
geolocation).
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Additional notes:
7. Emission: CPM.
Mobiboard Autoexpand (Mobiboard Rich Media)
Image display after close start creative
Start image
Video (optional)
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4. Each video files should be provided with image background (Format: JPG.;
Size: this same as a main size). Image should contains video action
information, e.g. "Kliknij, aby obejrzeć" (click on to watch) or PLAY icon.
Additional notes:
7. Emission: CPM.
Cube 3D (Rectangle Rich Media)
Cube 3D is a Rich Media format dedicated for touch screen mobile devices. Format
consists of six faces of cube which may contain images and/or video. Cube can be
rotated by user in all directions.
Images - sides
1. Size: 300x250 px.
2. Format: JPG.
4. Naming files: 1.jpg, 2.jpg, 3.jpg, 4.jpg.
6. Every image can redirect to different URL.
Images - up and down faces
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1. Size: 300x300 px; Images should not contain any important content at area of
25 px from upper and lower edges. This is placed outside the visibility area.
2. Format: JPG.
4. Naming files: top.jpg, bottom.jpg.
5. Every image can redirect to different URL.
Default image
1. Size: 300x250 px.
2. Format: JPG.
3. Weight: do 30 kB.
4. Naming files: default.jpg.
Video (optional)
300x250 px). Image should contain video action button.
total weight of all of them is up to 2 MB).
Additional notes:
7. Emission: CPM.
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Rectangle Swipe (Rectangle Rich Media)
Swipe is a Rich Media format dedicated for touch screen mobile devices. Format
consists of one or more slides forming a coherent message which may contain images,
video and/or galleries.
Main files
1. Size: 300x250 px.
2. Format: JPG.
4. Naming files: 1.jpg, 2.jpg, 3.jpg etc.
6. Each image could lead to different URL. (URLs should be delivered with all
materials)
7. Ad contains up to 6 images.
Default image
A graphic file displayed to users of other operation systems than supported.
1. Size: 300x250 px.
2. Format: JPG.
5. Image could lead to different URL. (URLs should be delivered with all materials)
Marker color
1. Color of slide position indicators (active and inactive) provided in hexadecimal
code.
Video (optional)
300x250 px). Image should contains video action information, e.g. "Kliknij, aby
obejrzeć" (click on to watch) or PLAY icon.
Article (optional)
1. Title and content – can include HTML tags.
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2. Background: 300x250 px size, file named according to number of slide where
the article should be placed.
3. To change the position of the article on the slide, the x and y coordinates of the
article (in relation to the upper-left corner of the ad) must be specified.
Gallery (optional)
May contains up to 6 images. It is possible to place more than one gallery in the ad.
1. Background: size 300x250 px.
2. Format: JPG.
3.
6 images, each with 2 different sizes (JPG):

previews size: 300x250 px,

thumbnails size: 87x73 px.
To change the position of the article on the slide, the x and y coordinates of the
article (in relation to the upper-left corner of the ad) must be specified.
4. Naming files:

thumbnail - gal[galleryID]_t[ThumbnailNumber] np. gal1_t1.jpg,

images - gal[galleryID]_img[ImageNumber] np. gal1_img1.jpg.
Additional notes:
7. Emission: CPM.
Page Breaker (Rectangle Rich Media)
Main Files
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1. Size: 12280x720 px (horizontal) and 720x1280 px (vertical). Due to the
different aspect ratio of mobile devices screens, there should be designated
safe area of 125 px on each side.
2. File format: JPG.
3. Weight (one file): up to 150 kB.
4. File
name
according
to
aspect
ratio:
landscape_1280x720.jpg,
portrait_720x1280.jpg.
Default Image
A graphic file displayed to users of other operation systems than supported.
1. Size: 300x250 px.
2. Format: JPG.
Total weight of all files can be up to 300 kB.
Additional notes:
6. Emission: CPM.
Corner Rich Media
Corner is a graphic form placed in the top right corner of the website. The creation
gives the impression that the website can be collapsed to reveal the content of
advertising.
Logo
1. Size: 80x30 px.
2. Format: JPG, PNG, GIF.
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Background
1. Size: up to 760x690 px.
4. Image could be scaled to 320 px.
5. image could be gradient or one color (hex).
Main file
1. Size: up to 760x690 px.
Gallery (optional)
1. Size: up to main 760x690 px.
2. Format: JPG.
4. Naming files: gal[galleryID]_img[ImageNumber] e.g. gal1_img1.jpg etc.
Video (optional)
1. Format: MP4 and WEBM (Essentials both formats).
3. Up to 1 video file,
4. Each video file should be provided with image background (Format: JPG, size:
up to 760x690). Image should contains video action information, e.g. "Kliknij,
aby obejrzeć" (click on to watch) or PLAY icon.
Additional notes:
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7. Emission: CPM.
Parallax rectangle
Parallax is a rich media format dedicated to mobile devices. Format consists of two
layers where the innermost one reacts to the device’s orientation. Format is displayed
on mobile devices with operating systems iOS 7.0+ and Android 4.1+ for native and
Chrome browser.
Example: http://m.onet.pl/sport/pilka-nozna/liga-mistrzownews,3wg7sh?adbeta=302078
Graphic file or animation 1
1. Located on the first layer.
2. Size: 300x250.
3. File format: png (in the case of a graphic file) or canvas - animation in HTML5.
4. It should be transparent.
5. File name: frontimage.png.
Graphic file 2
1. It is located on the second layer.
2. The size proportionally larger in relation to 300x250 (330x275 minimum, maximum
570x475).
3. File Format: JPG.
4. File name: backimage.png.
Default image
1. A graphic file displayed to users of other operation systems than supported.
2. Size: the same as the graphic file 1.
4. Maximum weight: 40kb.
5. File name: defaultimage.jpg.
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Additional notes:
7. Emission: CPM.
8. Available on systems: Android 4.1+, iOS 7.0+.
Multi-Images Rectangle
Multi-Images Rectangle is a rich media format dedicated to mobile devices. Format
uses data from the accelerometer and displays graphics when a user changes the
position of his phone: up-down or left-right. Format is displayed on mobile devices
with operating systems iOS 7.0+ and Android 4.1+ for native and Chrome browser.
Graphic files
1. Size 300x250.
2. Format: JPG.
3. Maximum number of files: 10.
4. Name of the file in accordance with the display order 1.jpg, 2.jpg, 3.jpg, 4.jpg etc.
5. All files should be prepared with the same background.
Default image
2. Size: 300x250.
4. It can link to a landing page - the URL should be sent along with the materials.
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6. File name: default.jpg.
Additional notes:
7. Emission: CPM.
Vertical panorama
Vertical panorama is a rich media format dedicated to mobile devices. Format uses
data from the accelerometer and displays graphics when user change the position of
his phone: up-down or left-right. Format is displayed on mobile devices with operating
systems iOS 7.0+ and Android 4.1+ for native and Chrome browser.
Graphic files
1. The size of 300x600 or 300x900.
2. Format: JPG.
3. File name: vertical.jpg.
Default image
2. Size: 300x250.
4. It can link to a landing page - the URL should be sent along with the materials.
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6. File name: default.jpg
Additional notes:
7. Emission: CPM.
Horizontal panorama
Horizontal panorama is a rich media format dedicated to mobile devices. Format uses
data from the accelerometer and displays graphics when user change the position of
graphic files
1. The size of 600x250 or 900x250.
2. Format: JPG.
3. File name: horizontal.jpg.
Default image
2. Size: 300x250.
4. It can be directed to a landing page - the URL should be sent along with the
materials.
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Additional notes:
7. Emission: CPM.
Bars 3D Rectangle
Bars 3D Rectangle is a media rich format dedicated to mobile devices. Format uses
data from the accelerometer and displays 3 graphics when user change the position of
Example: http://m.onet.pl/wiadomosci/kraj,jr44tf?adbeta=307792
graphic files
1. Size 300x250.
2. Format: JPG.
3. Number of files: 3.
4. Name of the file in accordance with the planned order wyświetania 1.jpg, 2.jpg,
3.jpg.
Default image
2. Size: 300x250.
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4. It can be directed to a landing page - the URL should be sent along with the
materials.
Additional notes:
7. Emission: CPM.
Pull Fullpage Rectangle
Pull Fullpage Rectangle is a rich media format dedicated to mobile devices. The user is
initially shown the advert In 300x250 format, which after its interaction extends to the
creation of the entire screen of the device.
Example: http://mob.mobizzy.pl/PG3/rectpull_KIA/index.html
Graphic file before interaction:
1. Size 300x250.
2. The creation must contain information / button to encourage the development of
the rest of creation.
3. The weight up to 30kb.
4. Format: HTML5.
Graphic files after interaction
1. Size: 1280x800 px (horizontal layout) and 800x1280 px (vertical layout). Due to
the different proportions of the screens, creations need to contain safe area (where no
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tere is no crucial information. The content of the advertising should be displayed
within 1080x600 px (horizontal layout) and 720x940 px (vertical layout).
2. The weight of each file: 150 kB.
3. Format: HTML5.
4. Closing the layer occurs through the close icon in the top right corner of creation.
Additional notes:
7. Emission: CPM.
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Formats of standard ad products
File
Size and weight
Ad type
Mobiboard
Rectangle
Onet Impact
format
300x50 px / 320x50 px / 320x75 px; up to 10 kB
JPG, PNG
750x100 px / 750x200 px; up to 40 kB
300x250 px; up to 30 kB
JPG, PNG
Mobiboard (Universal, scalable creative 750x200 px; up to 40
kB)
Advertisement
Up to 35 characters with optional graphics up to 60x15 px; up to
link
5 kB
Panel mobile
300x50 px; up to 10 kB
JPG, PNG
JPG, PNG
JPG, PNG
Note:
The publisher does not guarantee that your ad in the extension .gif will play correctly
on all mobile devices. Some device’s settings and the operating system may block
animation, and show graphic image instead. Publisher is unable to determine which
devices have the settings and thus be responsible for the effect of what is displayed on
the user's screen.
Mobiboard
1. Option 1: Universal creative (scaled, static creative)
a. Size and weight: 750x200 px, up to 40 kB.
b. Format: PNG, JPG.
c. Font size: min. 30 px.
2. Option 2: creative for smartphone and tablet
a. Size and weight: 750x200 px, up to 40 kB and 320x75 px, up to 10kB.
Additional notes:
1. Ad must lead to mobile webpage.
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3. Creative must be placed on the Publisher's servers.
5. In case of universal creative minimum font size is required so readability will be
maintained.
6. Ads will not be emitted on old sites version.
7. Option 1: ad will be scaled up to 320 px.
8. Option 2: ad will not be emitted on screens resolution smaller than 320 px.
9. Universal creative can be scaled to (Option 1):

750x200 px, 480x128 px, 320x85 px.
List of all accepted dimensions:

300x75 px; up to 10 kB / 320x75 px; up to 10 kB,

750x200 px; up to 40 kB.
Or:

300x50 px; up to 10 kB / 320x50 px; up to 10kB,

728x90 px; up to 30 kB / 750x100 px; up to 40kB.
Rectangle Mobile
1. Size and weight: 300x250 px, up to 30 kB.
2. Format: PNG, JPG.
3. Font size: min. 20 px.
4. Available also on applications: Onet
5. Important:

on the Home Page ad will be displayed only on screens width 300 - 479
px,

on the other sites ad will be displayed on screens width above 300 px,

ad will not be emitted on mainpages and old sites version.
Additional notes:
4. Possibility of plugging external tracking code need to be consulted in
advance.
5. Ad can be displayed on resolutions smaller than 300 px only when the
Advertiser provide right creative (180x150 px; up to 20 px) or provide
standard creative with min. font size 20 px.
6. Universal creative can be scaled to: 300x250 px, 250x208 px.
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7. With the exception of the Home Page, Rectangle is emitted under 2
paragraph of the content.
Magazine Mobile (m.onet, m.fakt)
General assumptions:
1. Creative is composed of: graphic, headline displayed on the graphic
background and the tab bar "RECOMMENDED".
2. Creative is marked with the word "ADVERTISEMENT" (“REKLAMA”), positioned
above the headline.
3. The header appears at the bottom of graphics and is set by the Publisher.
4. Magazine can contain from 1 to 5 images with the headline, then it takes the
form of a slider with automatic scrolling.
Visualization:
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Materials:
1. Dimension for the graphic: 570x288px.
2. Format: JPG, PNG, GIF (non-animated).
3. File size: up to 50 kB.
4. Headline: text up to 50 characters with spaces (up to 2 lines of text). Do not
use capital letters.
5. Tab: text up to 15 characters with spaces (customer name, a brand, a special
action name or a short slogan).
Additional information:
1. The landing page must be legible on mobile browsers.
2. Creative scales automatically, the size automatically adjusts to the resolution of
the device on which it is displayed.
3. In the case of several graphics, you can set separate links to landing pages.
4. The magazine is displayed with the capping 1/1day/UU: what means the
creative displays on the first page view, once a day, on the second page view it
can be viewed by clicking on the tab. Important: in case of breaking news
labeled as "URGENT" or "LIVE", the magazine will show up on the second, not
the first page view.
Video Player Branding Mobile
1. Size top bar: 530x50 px (scaled to 288x27 px).
2. Size bottom bar: 530x100 px (scaled to 288xx54 px).
3. Weight for all bars: up to 40 kB.
4. Format: PNG, JPG (Creative cannot be animated!)
Additional notes:
1. Landing page must be easily readable on the smaller screens of mobile devices.
5. Emission only on sites with video player (selected m.onet.pl sites).
Panel Mobile
1. Size and weight: 320x50 px; up to 10 kB.
tel. +48 (22) 232 24 00
880 000,00 zł
NIP: 5213655064
Strona 29 z 34
3. Additional notes:
6. No possibility of mobile device nor mobile operating systems targeting.
Panel is available only on smartphones (320-767 px screen resolutions).
Onet Impact Mobile
Universal creative (scaled, static creative)
1. Size and weight: 750x200 px, up to 40 kB.
Additional notes:
5. In case of universal creative minimum font size is required so readability will be
maintained.
6. The AD is scaled up to 320 px size.
7. Universal creative can be scaled to: 750x200px, 480x128px, 320x85px,
216x57px.
Advertisement Link Mobile
m.onet.pl
1. Length up to 35 characters including spaces,
2. Size and weight of optional graphics: 60x15px, up to 5kB.
m.fakt.pl
1. Length up to 35 characters including spaces,
2. Size and weight of optional graphics: 210x140px up to 10 kB.
tel. +48 (22) 232 24 00
880 000,00 zł
NIP: 5213655064
Strona 30 z 34
Additional notes:
1. Advertisement link is connected to specific section on main page of mobile
Onet.
2. Link cannot contain capital letters and rules of Polish orthography and grammar
must be applied.
4. Graphic is scalable.
5. Graphic can contain only the Advertiser's logo on white background.
6. No possibility of targeting.
App Splashscreen
1. Size and weight up to: 150x95 px (the deliver graphic needs to be twice bigger
than the creative size set in a code. So In this case the graphic should be In
size 300x190), 20 kB.
2. Format: png, JPG.
3. Available only on applications: Onet.
4. The advert is unskippable
5. Splashscreen must me displayed on the bottom part of the screen.
6. Above the advert there must be a title „PARTNER APLIKACJI”.
Additional notes:
App Sponsoring
1. Size and weight up to: 320x50 px (the deliver graphic needs to be twice bigger
than the creative size set in a code. So In this case the graphic should be In
size 640x100), 20 kB.
3. Creative must contain a title „Partner aplikacji”, which should be written with
font size min 12 px. Title should be placed near logo.
4. Available only on apps: Onet.
5. Additional notes:
tel. +48 (22) 232 24 00
880 000,00 zł
NIP: 5213655064
Strona 31 z 34
a. Landing page must be easily readable on the smaller screens of mobile
devices.
b. No possibility of socio-demographic or geographic targeting
c. Creative must be placed on the Publisher's servers.
d. Possibility of plugging external tracking code need to be consulted in
advance.
Advertorial
1. Article: up to 5000 characters including spaces.
2. Graphics: 528x211px, up to 40 kB.
3. Optional video: up to 30 sec., file in MP4, up to 10 MB, ratio 16:9.
4. Optional gallery: Lead + 6 pictures.
5. Advertisement link: see specification for ‘Advertisement link mobile’.
Additional notes:
2. Graphic will be scaled to smaller resolutions.
4. Page containing article will be placed in site template and labeled "Materiał
Sponsorowany. Materiał przygotowany przez...” (Sponsored Material. Material
provided by...).
Sponsorship Mobile
1. Simultaneously emission of Mobiboard and Rectangle mobile.
2. Mobiboard emitted in form of top bar and Rectangle in form of bottom bar.
Additional notes:
2. No possibility of socio-demographic or geographic targeting
5. Creative elements should be prepped in few different sizes, in order to optimize
displaying on different devices.
6. Rectangle mobile is emitted only on articles detail (right column or as
rectangle).
7. Ads will not be emitted on old sites version.
tel. +48 (22) 232 24 00
880 000,00 zł
NIP: 5213655064
Strona 32 z 34
Sponsorship Mobile - Login
On devices with resolution smaller than 800px the ad will be displayed on the bottom
of login form. On devices with resolution bigger than 800 px the ad will be displayed
on the right side of the form.
Separate creative for both type of device are required (Creative A and B).
A. Creative on the bottom of login form
Option 1: Universal creative (scaled, static creative).
a. Size and weight: 480x60 px; up to 30 kB.
c. Font size: min. 20 px.
Option 2: Fixed size creative.
a. Size and weight: 320x50 px; up to 10 kB.
B. Creative on the right side of login form
Depending on available space (resolution of the device) one of creatives is emitted
The Advertiser must provide both.
1. Size and weight: 320x320 px; up to 30 kB and 600x600 px; up to 50 kB.
Additional notes:
2. Ad must lead to the Advertiser's mobile webpage (there is a possibility to make
landing page for the Advertiser within the campaign).
4. Creative elements should be prepped in few different sizes, in order to optimize
displaying on different devices.
6. External tracking code domain must support SSL (https).
7. Ad emission depends on width form on the screen resolution.
8. Universal creative is scaled up to 320 px size (applies to point A).
9. Universal creative can be scaled to (Option 1): 480x60 px, 320x40 px (applies
to point A).
10.Important: In case of Rich Media please contact to sales representative to
confirm specification and display rules. Creative must be expanding upward (ad
is placed on the bottom of page). It can be expand only after users action.
tel. +48 (22) 232 24 00
880 000,00 zł
NIP: 5213655064
Strona 33 z 34
Additional options
Background: Whole website (including background of editorial and advertisement
content) can be branded with color. Guidelines should be submitted in form of hex
coded color e.g. #ffffff (for white). Background is not clickable.
Wallpaper: Image is placed under page content and cut on sides (not scalable for
different screen resolutions). Creative is anchored on top left corner. Wallpaper is not
clickable.
1. Size and weight: up to 2050x2050 px; up to 150 kB.
2. File format: PNG, JPG.
Additional notes:
1. Creative can be delivered in smaller size. In such case it should blend to solid
color e.g. white or black (rest of additional space will be filled automatically
with color).
2. Editorial and advertisement content may ‘move’ within the page due to scaling
and can cover different parts of wallpaper
Pre Roll – Mid Roll Mobile
1. Source files format: MPEG, AVI, MOV, or QT.
2. Source file for base video should be in the best possible quality. Maximal
weight of source material – 0.5 GB.
3. Based on original material send by the Advertiser, The Publisher prepares
advertisement ready for display (i.e. compiled against the requirements of the
player and bandwidth).
4. Maximal impression time is 30 sec.
5. Source material requirements:
a. Resolution: 1024x576 px.
b. Normal sound level: -18 dBfs.
c. Max. sound level: -6 dBfs, bitrate.
d. Total: ~6 Mbps.
e. Frames per second: 25.
6. Preferred video ratio (width/height) 16:9. But 4:3, 16:10 or 18:10 video can be
broadcasted, but movie material will be accompanied by black stripes on the
both sides of the player window.
7. Base video can be send to the Publisher's FTP:
a. Host name: pftp.onet.pl.
tel. +48 (22) 232 24 00
880 000,00 zł
NIP: 5213655064
Strona 34 z 34
b. User and password will be sent by the Publisher advertisement office.
c. Base video source file can be also placed on the Advertiser's FTP. In this
case the Advertise should grant the Publisher required accesses.
8. Pre roll on mobile devices and TV widgets: Emission of Pre Roll on mobile sites
and TV widgets has some limitations because of touch screen specific.
Redirecting user to the campaign landing page is not available while watching
video. When advertisement is being watched on the device-specific player
appearance and behavior of „Advertisement” label may differ from described in
specification.
9. Video-campaigns realized on ROS Video mobile - additional information:
a. Randomly emitted on application, TV widgets and mobile sites (only if
chosen form is available)
b. The offer may vary slightly depending on actualization of advertising
options.
c. Pre-roll is also available on application: Onet
tel. +48 (22) 232 24 00
880 000,00 zł
NIP: 5213655064

Technical specification mobile

Transcription

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