categories (2007)

Transcription

categories (2007)

Central & Eastern Europe
Market & MediaFact
2008 Edition
Compiled by: Anne Austin,
Jonathan Barnard, Kate Bermingham,
Nicola Hutcheon, Gareth Owen
Produced by: David Parry
© 2008 ZenithOptimedia
All rights reserved. This publication is protected by copyright. No part of it may be
reproduced, stored in a retrieval system, or transmitted in any form, or by any means,
electronic, mechanical, photocopying or otherwise, without written permission
from the copyright owners.
ISSN 1469-6622
Every effort has been made in the preparation of this book to ensure accuracy of the contents,
but the publishers and copyright owners cannot accept liability in respect of errors or
omissions. Readers will appreciate that the data is only as up-to-date as printing schedules
will allow and is subject to change.
ZENITHOPTIMEDIA
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Key clients include AlcatelLucent, Beam Global
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Armani Parfums, Hewlett-Packard, Kingfisher,
Mars, MBNA Europe, Nestlé, L'Oréal, Puma,
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CONTENTS
SUMMARY TABLES
COUNTRY DATA
Armenia
Azerbaijan
Belarus
Bosnia (& Herzegovina)
Bulgaria
Croatia
Czech Republic
Estonia
Georgia
Greece
Hungary
Latvia
Lithuania
Moldova
Poland
Romania
Russia
Serbia
Slovakia
Slovenia
Turkey
Ukraine
GLOSSARY
Page
1
13
26
33
49
59
78
92
118
136
153
175
198
219
237
248
271
299
321
342
362
382
402
424
SUMMARY TABLES: EXCHANGE RATES
SUMMARY TABLES
EXCHANGE RATES
1 US$ = …local currency
Country
Currency
2007
2006
% change
Armenia
Dram (AMD)
342.08
416.04
-17.8
Azerbaijan
Manat (AZN)
0.86
0.89
-4.0
Belarus
Rouble (BYR)
2,146.1
2,144.6
0.1
Bosnia-Herzegovina
Bulgaria
Convertible Mark (BAM)
New Lev (BGN)
1.43
1.43
1.56
1.56
-8.3
-8.3
Croatia
Kuna (KN)
5.37
5.84
-8.1
Czech Republic
Koruna (CZK)
20.29
22.60
-10.2
Estonia
Kroon (EEK)
11.43
12.47
-8.3
Georgia
Lari (GEL)
1.67
1.78
-6.2
Greece
Euro (€)
0.73
0.80
-8.3
Hungary
Forint (HUF)
183.63
210.39
-12.7
Latvia
Lat (L)
0.51
0.56
-8.2
Lithuania
Litas (LTL)
2.52
2.75
-8.3
Moldova
Leu (MDL)
12.13
13.13
-7.6
Poland
Zloty (PLN)
2.77
3.10
-10.8
Romania
Lei
2.44
2.81
-13.2
Russia
Rouble (RR)
25.58
27.19
-5.9
Serbia
Dinar (CSD)
58.45
67.15
-13.0
Slovakia
Koruna (SKK)
24.69
29.70
-16.8
Slovenia
Euro (€)
0.73
0.80
-8.3
Turkey
Lira (TL)
1.30
1.43
-8.8
Ukraine
Hryvnia (UAH)
5.05
5.05
0.0
1
SUMMARY TABLES: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising as a percentage of Gross Domestic Product
2000
2001
2002
2003
2004
2005
2006
2007
Armenia
-
-
0.00
0.00
0.00
0.25
0.40
0.43
Azerbaijan
-
-
0.42
0.45
0.63
0.61
0.55
0.54
Belarus
-
-
-
-
0.17
0.16
0.17
0.20
Bosnia-Herz.
Bulgaria
0.99
1.10
1.13
1.15
1.30
1.46
1.66
1.67
0.67
0.87
1.06
1.19
1.23
1.46
1.63
1.74
Croatia
0.83
1.12
1.30
1.43
1.49
1.78
1.94
1.97
Czech Rep.
1.29
1.40
1.32
1.36
1.37
1.46
1.56
1.49
Estonia
0.71
0.69
0.67
0.67
0.66
0.65
0.65
0.74
Georgia
0.37
0.39
0.47
0.47
0.55
0.53
0.70
0.92
Greece
1.25
1.08
1.12
1.09
1.11
1.11
1.11
1.18
Hungary
1.66
1.75
1.86
1.96
2.14
2.28
2.27
2.16
Latvia
0.69
0.72
0.78
0.74
0.66
0.66
0.68
0.67
Lithuania
0.69
0.72
0.78
0.74
1.40
1.50
1.52
1.60
Moldova
-
-
-
-
-
0.32
0.39
0.42
Poland
1.04
1.23
1.24
1.32
1.35
0.53
0.55
0.60
Romania
0.34
0.29
0.27
0.26
0.30
0.31
0.34
0.38
Russia
0.32
0.42
0.58
0.61
0.66
0.66
0.67
0.69
Serbia
-
-
-
1.71
2.01
2.58
2.51
3.41
Slovakia
0.99
1.24
1.27
1.37
1.75
2.00
2.13
2.22
Slovenia
1.02
1.01
1.01
1.04
1.19
1.26
1.24
1.01
Turkey
0.54
0.28
0.31
0.29
0.33
0.35
0.37
0.40
Ukraine
-
-
0.38
0.52
0.54
0.59
0.64
0.70
0.86
0.89
0.92
0.93
0.93
0.81
0.83
0.83
C/E Europe^
Note: These figures have not been adjusted to account for different methods of
compilation and are therefore not fully comparable.
încludes only the countries listed
2
SUMMARY TABLES: ADVERTISING EXPENDITURE
Distribution of advertising expenditure by medium (% of total)
Total 2007
adspend News- Maga(US$m) papers zines
%
TV
Radio Cinema Outdoor Internet
Armenia
40
-
-
72.5
17.0
-
9.0
-
Azerbaijan
158
2.3
10.8
75.4
11.5
-
-
-
Belarus
88
17.1
-
60.6
5.1
-
13.7
3.4
Bosnia-Herz.
245
6.1
2.8
83.6
2.8
-
4.5
-
Bulgaria
689
9.1
8.2
62.6
2.2
-
16.0
1.7
Croatia
1,012
16.0
11.7
66.5
-
-
5.1
0.8
Czech Rep.
2,605
16.5
20.1
46.1
5.3
0.4
5.2
6.4
Estonia
157
40.0
10.7
26.7
7.5
-
6.9
8.3
Georgia
83
4.4
-
79.4
5.4
-
6.6
-
Greece
3,690
16.1
35.1
31.7
4.3
0.6
12.2
-
Hungary
2,984
9.9
10.8
62.4
7.2
0.2
7.2
2.3
Latvia
183
22.0
17.3
34.8
10.4
0.6
8.6
6.3
Lithuania
614
11.9
6.4
73.9
2.3
0.0
3.2
2.3
Moldova
18
14.1
4.6
46.4
15.4
0.7
18.4
0.4
2,519
10.9
12.8
50.6
7.2
1.0
9.0
8.5
Romania
590
7.5
10.0
66.1
5.9
0.6
8.2
1.7
Russia *
8,957
22.7
-
49.2
6.9
1.0
17.7
2.5
Serbia
1,276
7.8
4.7
84.0
-
-
-
-
Slovakia
1,667
5.3
7.9
77.8
4.4
0.0
3.3
1.2
Slovenia
618
22.4
9.5
53.8
4.5
0.4
7.1
2.3
Turkey
2,636
28.8
3.6
51.2
3.2
1.0
6.8
5.2
Ukraine
994
8.5
16.5
48.6
4.2
0.9
20.2
1.1
30,298
16.6
10.4
53.4
5.3
0.6
10.7
2.9
Poland
C/E Europe^
Note: These figures have not been adjusted to account for different methods of compilation
and are therefore not fully comparable.
* 'Newspapers' includes magazines
3
SUMMARY TABLES: TELEVISION
TELEVISION
Household penetration of TV accessories (%)
Country
Armenia
Television
Homes penetration
Percentage of TV homes with
(000s)
%
Colour PVR Satellite Cable DTT
94
0.7
1.1
-
Bosnia-Herz.
1600
96.0
98.3
-
13.5
54.4
-
Bulgaria
2,939
99.0
99.0
-
8.0
64.8
-
Croatia
1,478
97.5
98.5
-
21.7
13.3
-
Czech Rep.
4,043
98.3
97.8
-
19.1
24.0
9.7
Estonia
584
96.7
-
-
5.6
54.3
0.5
Georgia
-
-
96.0
-
-
74.0
-
Greece
3,231
99.8
100.0
-
5.9
1.3
-
Hungary
4,002
98.0
99.2
12.9
-
57.4
2.0
Moldova
1,044
89.4
90.3
-
8.3
74.0
-
Poland
14,164
95.6
99.4
-
18.8
35.7
-
Romania
7,320
94.1
96.9
5.2
15.0
69.7
-
Russia
35,569*
98.8*
98.6
-
15.5
10.3
-
Serbia
2,521
96.3
98.0
3.0
6.1
34.8
-
Slovakia
1,634
99.5
99.0
17.0
15.9
36.5
-
Turkey
16,882
98.8
99.0
-
50.0
8.0
-
Ukraine
7,923
96.0
96.0
-
4.0
49.1
-
* Urban households
4
SUMMARY TABLES: TELEVISION
Viewing/rates
Country
Average minutes
viewed per day
Adults
Average 30 sec
CPT US$
Adults
Armenia
-
1.1
Belarus
-
2.6
Bosnia-Herz.
240
11.3
Bulgaria
226
20.6
Croatia
247
0.9
Czech Republic
194
18.0
Estonia
232
4.0
Georgia
-
5.7
Greece
248
0.5
Hungary
273
13.5
Latvia
155
9.0
Lithuania
144
3.7
Moldova
120
0.4
Poland
254
3.2
Romania
243
17.4
Russia
240
9.3
Serbia
-
10.0
Slovakia
112
8.8
Slovenia
182
-
Ukraine
258
14.0
5
SUMMARY TABLES: NEWSPAPERS/MAGAZINES
NEWSPAPERS/MAGAZINES
Average rates
Country
Newspaper
B/W CPT US$
Adults
Magazine
colour CPT US$
Adults
Belarus
6.0
33.3
Bulgaria
32.9
6.6
Croatia
14.7
38.4
Czech Republic
31.9
34.2
Estonia
37.9
39.0
Georgia
1.4
-
Greece
45.1
39.6
Hungary
43.1
25.8
Latvia
26.3
31.1
Lithuania
17.2
25.4
Moldova
5.3
2.4
Poland
9.2
6.4
Romania
13.9
22.3
Russia
18.2
14.8
Serbia
8.8
14.3
Slovakia
13.1
26.3
Slovenia
47.4
21.4
Ukraine
31.9
124.5
6
SUMMARY TABLES: RADIO
RADIO
Stations/rates
Country
Number of
commercial radio
stations
Average 30 sec
CPT US$
Adults
Armenia
16
-
Belarus
14
1.5
Bulgaria
57
4.3
Croatia
132
2.8
Czech Republic
67
4.5
Estonia
23
0.4
Georgia
19
-
Greece
400
0.3
Hungary
200
1.4
Latvia
40
0.6
Lithuania
20
0.3
Moldova
24
0.1
Poland
250
1.6
Romania
29
1.7
Russia
129
0.4
Serbia
317
1.2
Slovakia
17
3.7
Slovenia
68
1.7
Turkey
1,085
-
Ukraine
165
0.4
7
SUMMARY TABLES: OUTDOOR
OUTDOOR
Sites
Country
Number of
outdoor sites
Armenia
650
Belarus
3,033
Bosnia-Herz.
4,012
Bulgaria
9,987
Croatia
12,350
Czech Republic
56,575
Estonia
6,744
Georgia
1,800
Greece
26,000
Hungary
55,249
Latvia
6,685
Lithuania
1,759
Moldova
2,450
Poland
114,504
Romania
24,823
Russia
186,400
Serbia
7,000
Slovakia
33,534
Slovenia
30,702
Ukraine
95,000
8
SUMMARY TABLES: CINEMA
CINEMA
Screens/rates
Country
Number of
cinema
screens
Average 60 sec
CPT US$
Adults
Belarus
33
-
Bulgaria
212
297.9
Croatia
80
-
Czech Republic
290
467.6
Estonia
67
-
Georgia
11
-
Greece
380
-
Latvia
20
-
Lithuania
18
-
Moldova
8
-
Poland
995
-
Romania
117
-
Russia
1,890
300.0
Serbia
120
106.8
Slovakia
103
-
Slovenia
108
-
Turkey
1,101
-
Ukraine
150-200
50.1
9
SUMMARY TABLES: CINEMA
Cinema admissions (mill)
1999
2000
2001
2002
2003
2004
2005
2006
2007
-
-
-
2.4
3.0
2.8
2.4
2.5
2.3
8.4
8.7
10.4
10.7
12.1
12.0
9.5
11.5
10.1
Estonia
-
-
-
-
-
-
-
-
1.6
Georgia
-
-
-
-
15.0
20.0
25.0
30.0
-
Greece
12.0
12.0
13.0
13.3
13.2
14.0
14.5
15.1
-
Hungary
14.9
14.6
15.7
15.2
13.5
13.7
12.1
11.7
11.1
Latvia
1.2
1.2
1.1
1.1
1.1
1.1
1.2
1.6
-
-
-
-
-
-
1.7
2.0
2.4
3.2
Poland
26.6
20.9
20.9
25.6
23.5
33.4
24.0
32.0
32.6
Romania
4.2
5.1
5.7
5.3
4.5
4.0
2.8
2.8
2.9
Russia
40.0
28.7
21.7
14.7
25.3
43.0
60.6
103.0
141.3
Serbia
-
-
-
4.3
3.2
2.9
2.7
1.6
1.4
Slovakia
-
-
-
-
2.9
2.8
2.3
3.2
-
Slovenia
-
-
-
2.8
3.0
3.0
2.4
2.7
2.4
Ukraine
-
-
-
5.0
8.0
10.0
12.0
12.0
18.0
107.3
91.2
88.5
100.4
128.4
164.4
173.5
232.1
226.9
Bulgaria
Czech Republic
Lithuania
C/E Europe^
10
SUMMARY TABLES: INTERNET
INTERNET
Internet
households (%)
Adult population
with access (%)
Armenia
-
7
Bulgaria
37
41
Croatia
41
40
-
41
Estonia
49
57
Georgia
-
8
Greece
36
40
Hungary
-
43
Latvia
46
49
Lithuania
47
35
Poland
42
32
Romania
38
25
Russia
20
12
Serbia
27
28
Slovakia
46
38
Slovenia
-
56
Turkey
-
28
Ukraine
31
36
Czech Republic
11
SUMMARY TABLES: MEDIA REACH
MEDIA REACH
Daily (%)
Monthly (%)
MagaMobile
zines Cinema
TV
Newspapers
TV
Radio
Internet
Bulgaria
-
71
65
-
77
-
-
Croatia
11
75
4
-
11
-
-
Czech Republic
32
68
41
13
79
19
-
-
76
93
35
61
-
-
Latvia
47
59
61
-
63
-
-
Lithuania
61
8
32
50
28
Moldova
-
19
-
-
40
-
-
Poland
38
73
76
27
48
5
-
Romania
41
73
47
29
71
5
-
Serbia
38
74
80
-
-
-
-
Turkey
-
-
-
-
2
8
-
Ukraine
32
88
58
9
65
18
-
Estonia
12
ARMENIA: ECONOMIC DATA
ARMENIA
ECONOMIC DATA
Main economic indicators 2000-2007
2000
2001
1 US$= 342.08 AMD at 2007 rate
2002
2003
2004
2005
2006
2007
Gross Domestic Product (AMD billion)
at current prices
% change
at 2007 prices
% change
1,031.3 1,175.9 1,362.5 1,624.6 1,907.9 2,242.9 2,656.2 3,148.7
14.0
15.9
19.2
17.4
17.6
18.4
18.5
1,301.5 1,439.3 1,650.1 1,877.6 2,061.5 2,408.9 2,772.6 3,148.7
10.6
14.6
13.8
9.8
16.9
15.1
13.6
Gross Domestic Product per capita (AMD 000s)
at current prices
at 2007 prices
334.9
422.6
384.3
470.4
446.7
541.0
534.4
617.6
629.7
680.4
742.7
797.7
882.5 1,049.6
921.1 1,049.6
4.7
5.5
5.6
6.0
6.6
7.0
7.8
8.1
9.2
9.2
Gross Domestic Product (US$ billion)
at current prices
at 2007 prices
3.0
3.8
3.4
4.2
4.0
4.8
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2007 prices
1.0
1.2
1.1
1.4
1.3
1.6
1.6
1.8
1.8
2.0
2.2
2.3
2.6
2.7
3.1
3.1
3.1
3.1
3.1
3.0
3.0
3.0
3.0
3.0
81.7
3.1
82.6
1.1
86.5
4.8
92.6
7.0
93.1
0.6
95.8
2.9
100.0
4.4
-
-
-
-
0.25
0.40
0.43
-
-
-
-
87.1
30.3
Population
Millions
Consumer Price Index
2007=100
%change
79.2
-
Adspend as a % of GDP
-
Advertising Expenditure Growth (%)
at current prices
-
-
Source: IFS, ZenithOptimedia
13
ARMENIA: ADVERTISING EXPENDITURE
Advertising expenditure in US$ million at current prices
2005
2006
2007
Total
16.40
30.68
39.99
Newspapers
0.04
0.09
0.29
Magazines
0.03
0.07
0.27
TV
12.70
23.00
29.00
Radio
2.50
4.60
6.80
Source: Armenia Media Group Monitoring & Research Center
Notes:
1. Excludes agency commission
2. Excludes production costs
3. Before discounts
Main advertising restrictions
Tobacco: Restricted.
Alcohol: Restricted (except beer, wine and brandy).
Pharmaceutical: Licence required.
Children's: Licence required.
Political: Time restriction.
14
Cinema Outdoor Internet
0.02
1.12
0.01
0.02
2.90
0.01
0.02
3.60
0.01
ARMENIA: POPULATION/TELEVISION
POPULATION
28,454
Yerevan
Armenian
Dram (AMD)
Land area (km²)
Capital city
Language
Currency
Source: CIA Factbook 2008
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
335
319
237
207
222
98
140
1,557
Female
(000s)
300
312
245
229
250
120
209
1,666
Total
(000s)
635
631
482
436
472
218
349
3,223
Source: ZenithOptimedia records
TELEVISION
Television homes with:
Colour
VCR
DVD
Remote control
Cable (connection) - total
Satellite dish - total
94.0%
45.0%
13.0%
87.0%
1.1%
0.7%
15
ARMENIA: TELEVISION
Main channels
Channel
Non-commercial
Hajrenik
Commercial
ALM
AR
Armenia TV
Armen-Akop
Armnews/Euronews
Dar 21/Muz Tv
Erkir Media
Yerevan
Kentron
Kultura
Public TV
H2
Hi TV
Channel 5
Nor Alik
Shant TV
Shoghakat
Mir TV
ORT
RTR
CNN
Technical
Daily
penetration
hours of
(%)
transmission
99.2
24
99.8
99.6
99.9
99.5
98.9
99.1
99.0
99.4
99.4
98.8
99.8
99.8
99.5
99.3
98.9
98.9
99.3
99.2
98.8
99.8
99.7
18
10
24
24
24
24
20
20
20
24
22
18
18
24
24
24
15
24
20
24
24
Peak rate
30 sec
(AMD)
55,800
62,000
58,900
15,500
18,600
Peak adult
audience
(000s)
165
135
165
55
45
Cost/audience
Channel
Armenia TV
Public TV
Shant TV
Channel 5
ORT
30 sec peak
adult CPT
(AMD)
338.2
459.3
357.0
281.8
413.3
Average CPT (all commercial channels): AMD 373.1
16
ARMENIA: TELEVISION
Share of viewing & ad revenue
Channel
Commercial
Armenia
H1
Shant
ORT
5_Kanal
H2
RTR
ALM
Kentron
Share of viewing (%)
2008
Adults
Ad revenue
2007
AMD (mill)
17.0
16.7
13.9
10.1
9.8
3.8
3.3
2.7
1.5
1,705
1,705
1550
620
620
465
248
155
124
Top television programmes (2007)
Programme
Cool Program
PT Soap Opera
Pop Idol
Millionaire
Love Slave
Unlucky Happiness
Adult
TVR
24.4
22.6
21.9
21.5
19.6
18.4
Channel
Armenia TV
Armenia TV
Shant TV
Shant TV
Public TV
Armenia TV
Top ten television product
categories (2007)
Category
Telecommunications
Alcohol
Soft drinks
Chemical goods
Lotteries
Food products
Coffee/tea
Construction
Auto
White goods
TV expenditure
AMD (mill)
2,635
682
620
620
465
310
248
226
155
155
17
ARMENIA: TELEVISION
Top television
advertisers (2007)
Advertiser
Vivacell Mobile
Armentel Mobile
Family Lotto
Jermuk Group
Grand Candy
Sargis Carolina
Procter & Gamble
Lada
TV expenditure
AMD (mill)
1,395
1,240
465
372
217
192
109
71
Top television
owners (2007)
Owner
CS Media City
Kime TV
Shant TV
TV revenue
AMD (mill)
5,580
2,480
1,860
Top television
sales houses (2007)
Sales house
Media TV
Kime TV
Shant TV
Paradise
18
ARMENIA: NEWSPAPERS
NEWSPAPERS
Newspapers
w=weekly f=fortnightly
N=National R=Regional
Title
National dailies
Hayastani Hanrapetutyun
Golos Armenii
Aravot
Haykakan Zhamank
Novoe Vremya
Chorord Ishkhanutyun
Respublika Armenia
Hayots Ashkahr
168 zham
Yerkir
National weeklies
Yeter
TV Mol/TV Mann
TV Alik
Gind
Azat Artsakh
Yerevan News
AIM
Zinvor
Agrolratu
Kanch
Football Plus
Bnagir
Ayb-fe
Hayastani Communist
Aretakarg tert
Pakagic
Erord Uzh
Turizm segodnya
Gorod
Armenia. Finance and Economics
Syunyats Yerkir
Other
Iravunk (f, N)
Delovoy Express (w, R)
Circulation
(000s)
10
10
10
10
5
5
3
3
3
2
45
45
10
5
3
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
10
2
19
ARMENIA: NEWSPAPERS
Top newspaper
advertisers (2007)
Top newspaper product
categories (2007)
Advertiser
Phillip Morris
BAT
JTI
Pernod Ricard
Category
Tobacco
Alcohol
Top newspaper
owners (2007)
Top newspaper
sales houses (2007)
Owner
TV Mall
Eter
Aravot
Sales house
TV Mall
Eter
20
ARMENIA: MAGAZINES
MAGAZINES
Magazines
Circulation
(000s)
45
15
8
6
5
4
3
3
3
Title
TV Mall
Yes
New Mag
NaNe
Elle Style
Afisha
Chocolate
Ararat
Menk
Top magazine
advertisers (2007)
Advertiser
Phillip Morris
BAT
JTI
Magazine expenditure
AMD (000s)
12,400
10,850
10,850
Top magazine
product categories (2007)
Category
Tobacco
Alcohol
AMD (000s)
46,500
62,000
Top magazine
owners (2007)
Owner
TV Mall
Eter
Aravot
Top magazine
sales houses (2007)
Magazine revenue
AMD (000s)
46,500
37,200
40,300
Sales house
New Mag
Afisha
Elle Style
Magazine revenue
AMD (000s)
46,500
37,200
55,800
21
ARMENIA: RADIO
RADIO
Number of commercial radio stations: 16
Stations
Type
music, talk
music, talk
music, talk
music, talk
music, talk
music, talk
regional
music, talk
music, talk
music, talk
music, talk
music, talk
music, talk
music, talk
regional
music, talk
Station
Radio Ardzagank
Radio Van
Radio 107 FM
Radio Hay
FM 105.5
Russkoe Radio Yerevan
Radio France International
City FM
Vem
Ar Radio Intercontinental
Radio Impuls FM-106.5
Public Radio of Armenia
Radio Aurora
Autoradio
Shirak PTVR
Shant TV&Radio Company
Top radio
advertisers (2007)
Top radio product
categories (2007)
Advertiser
Family Lotto
Vivacell
Beeline
Category
Telecommunications
Lotteries
Banks
Top radio
owners (2007)
Top radio
sales houses (2007)
Owner
Russkoe Radio
Aurora Radio
FM 107
Sales house
Russkoe Radio
Avrora
FM 107
22
ARMENIA: OUTDOOR/CINEMA
OUTDOOR
Number of outdoor sites: 650
Type, size and cost of sites
Size of display
3x6
3x4
Number of
sites
500
150
Cost per panel
per month (AMD)
93,000-186,000
93,000-186,000
Top outdoor
advertisers (2007)
Top outdoor product
categories (2007)
Advertiser
BAT
JTI
Phillip Morris
Pernod Ricard
Category
Tobacco
Alcohol
Auto
Top outdoor
contractors (2007)
Contractor
Nushikian Association
Zebra
CINEMA
Top cinema
owners (2007)
Owner
Moscow Theatre
Nairi Theatre
23
ARMENIA: INTERNET
INTERNET
Homes with internet connection: 60,000
Adult internet users: 172,000 (6.6%)
Adult internet users with home broadband: 9,000 (0.3%)
Top internet sites (2007)
Top search engines (2007)
Site
port.am
mp3.am
spyur.am
banks.am
panorama.am
newsarmenia.am
auto.am
Search engine
Google
Top internet product
categories (2007)
Category
Auto
24
ARMENIA: OVERALL
OVERALL
Top overall
advertisers (2007)
Top overall product
categories (2007)
Advertiser
Phillip Morris
BAT
JTI
Pernod Ricard
Family Lotto
Vivacell Mobile
Category
Alcohol
Lotteries
Telecommunications
Tobacco
Auto
Top ten media
owners (2007)
Top sales
houses (2007)
Owner
CS Media City
Kime TV
Shant TV
TV Mall
Eter
Aravot
Nushikian Association
Zebra
Moscow Theatre
Nairi Theatre
Sales house
Media TV
Kime TV
Shant TV
Paradise
TV Mall
New Mag
Afisha
Elle Style
Menk
25
AZERBAIJAN: ECONOMIC DATA
AZERBAIJAN
ECONOMIC DATA
1 US$=
0.86
2000
2001
AZN at 2007 rate
2002
2003
2004
2005
2006
2007
7.1
17.9
10.8
15.4
8.5
19.4
12.0
11.8
12.5
46.8
15.8
31.5
18.7
49.7
21.9
38.2
25.2
34.6
25.2
15.3
0.9
1.3
1.0
1.4
1.5
1.9
2.2
2.6
3.0
3.0
8.3
12.5
9.9
14.0
14.6
18.4
21.8
25.5
29.4
29.4
Gross Domestic Product (AZN billion)
at current prices
% change
at 2007 prices
% change
4.7
7.6
-
5.3
12.7
8.4
11.0
6.1
14.0
9.3
10.9
Gross Domestic Product per capita (AZN 000s)
at current prices
at 2007 prices
0.6
0.9
0.6
1.0
0.7
1.1
at current prices
at 2007 prices
5.5
8.8
6.2
9.8
7.1
10.9
at current prices
at 2007 prices
0.7
1.1
0.8
1.2
0.9
1.3
1.0
1.5
1.2
1.7
1.7
2.2
2.6
3.0
3.5
3.5
8.1
8.2
8.2
8.3
8.3
8.4
8.4
8.5
63.2
1.5
65.0
2.8
66.4
2.2
70.9
6.8
79.1
11.6
85.7
8.3
100.0
16.7
-
0.42
0.45
0.63
0.61
0.55
0.54
26.3
69.8
41.3
33.9
32.3
Population
Millions
2007=100
%change
62.3
-
-
at current prices
-
-
-
26
AZERBAIJAN: ADVERTISING EXPENDITURE
Advertising expenditure in US$ million
at current prices
2002
2003
2004
2005
2006
2007
Total
29.4
37.1
63.1
89.1
119.3
157.8
Newspapers
2.0
2.3
4.5
3.1
3.2
3.6
Magazines
3.7
7.7
15.1
14.0
17.0
17.0
TV
23.7
27.1
43.5
57.0
82.0
119.0
Source: AGB Nielsen (TV)/ SIAR Social & Marketing
Research Center
Notes:
2. Before discounts
Tobacco: Banned.
Alcohol: Restricted.
Pharmaceutical: Banned.
27
Radio
15.0
17.1
18.2
AZERBAIJAN: POPULATION/TELEVISION
POPULATION
86,100
Baku
Azerbaijani
Manat (AZN)
Land area (km²)
Capital city
Language
Currency
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Total
(000s)
2,054
1,793
1,329
1,344
1,077
423
611
8,630
Source: www.azstat.org
TELEVISION
Main channels
Channel
Commercial
Azad Azerbaycan TV (ATV)
Lider TV
Space TV
Public TV (ITV)
Azerbaijan State TV (AzTV)
Xezer TV
Azerbaijan News Service (ANS)
28
AZERBAIJAN: TELEVISION
Top ten television
advertisers (2007)
Advertiser
Procter & Gamble
Azercell Telecom
Bakcell Telecom
Colgate-Palmolive
Reckitt Benckiser
Azerfon Telecom
Soliton
Akkord
Unilever
Mars
TV expenditure
AZN (000s)
10,780
8,232
5,979
5,958
4,901
4,311
3,107
3,037
3,030
2,743
Source: AGB Baku
categories (2007)
Category
Telecommunications
Dental
Telephones
Hair care
Sanitary products
Detergents
Chocolate
Property
Shower gel
Cars
TV expenditure
AZN (000s)
23,604
7,728
5,986
5,570
5,169
5,064
4,940
4,551
4,209
3,768
Source: AGB Baku
Top television
sales houses (2007)
Sales house
Video International
29
AZERBAIJAN: NEWSPAPERS/MAGAZINES
NEWSPAPERS
Newspapers
d=daily w=weekly
Title
Super Market (w, N)
Azerb. Izvestiya (d, N)
Nedelya (w, N)
Super Market TV Latin (w, N)
Echo (w, N)
Birja (w, N)
Ayna-Zerkalo (w, N)
Azeri Time (w)
Market (w, N)
Svoy Dom (w, N)
Bakinskiy Rabochiy (d, N)
KP-Azerbaijan (w, N)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
AZN
AZN
AZN
35
160
781
4.9
15
1,300
14
40
1,365
34.1
2,782
12
40
488
12.2
701
10
2,280
8
735
8
1,175
8
6
10
488
48.8
703
4
6
270
45.0
301
4
333
3
10
1,100
110.0
1,650
Average CPT (B/W): AZN 16.9
MAGAZINES
Magazines
w=weekly m=monthly bm=bimonthly
Full page
q=quarterly
Circulation
Colour
Title
(000s)
AZN
Women's
Passage (bm)
3.0
2,400
Aysel (m)
12.0
1,700
Karvan (m)
5.0
790
Jest (m)
2.0
950
Caprise (bm)
3.0
3,600
Style (m)
3.0
2,100
Medical
MediLand (m)
3.0
1,300
Konsilium (m)
3.0
1,300
Aile Hakimi (m)
Hotels/restaurants
As Paz (m)
5.0
100
Business
Consulting & Business (m)
5.0
2,450
Caspian Energy (m)
10.0
7,700
Business Time (m)
5.0
1,900
Bank & Business (m)
2.8
1,350
Other
Ok! Azerbaijan (m)
15.0
2,000
Brand House (m)
3.0
1,800
Boutique Baku (q)
3.0
2,800
Biz+ (m)
8.0
1,400
Istiot (w)
7.8
385
Sari (w)
6.0
605
El (m)
2.0
1,030
30
AZERBAIJAN: RADIO/OUTDOOR
RADIO
Costs/audiences
Station
ANS ChFM
106 FM
Europa +
Burch FM
Space FM
Ictimai Radio
Xezer FM
Antenn 101 FM
Lider FM
Azadliq
VOA
Peak
Type
times
news, music 0800-1000
1300-1400
1800-1900
musical
0800-1000
1230-1400
1730-1900
musical
0800-1000
1400-1500
1700-2000
talk
0800-1030
1200-1400
1700-1900
all
0800-1000
1300-1500
1700-1900
all
0800-1000
1300-1500
1700-1900
2300-0100
all
talk
jazz
political
talk
-
OUTDOOR
Type/size of display
Billboard 6 x 3
Billboard 4 x 8
Billboard 11 x 3
Lightbox 1.2 x 1.8
Prismavision
Cost per panel
per month (AZN)
380-500
700-800
1,200
60-250
1,800-2,500
31
Peak rate
(30 sec)
AZN
110
105
135
95
80
95
96
96
96
75
90
75
50
44
50
135
114
102
90
11
-
AZERBAIJAN: OVERALL
OVERALL
Top ten overall
advertisers (2007)
Top ten overall product
categories (2007)
Advertiser
Procter & Gamble
Azercell Telecom
Bakcell Telecom
Colgate-Palmolive
Reckitt Benckiser
Azerfon Telecom
Soliton
Akkord
Unilever
Mars
Category
Telecommunications
Dental products
Telephones
Hair care
Sanitary
Detergents
Chocolate
Property
Shower gel
Cars
Top
sales houses (2007)
Sales house
Video International
32
BELARUS: ECONOMIC DATA
BELARUS
ECONOMIC DATA
1 US$=
2,146
2000
2001
BYR at 2007 rate
2002
2003
2004
2005
2006
2007
36,565
39.9
55,246
8.9
49,992
36.7
63,957
15.8
65,067
30.2
75,470
18.0
79,267
21.8
85,925
13.9
96,087
21.2
96,087
11.8
Gross Domestic Product (BYR billion)
at current prices
% change
at 2007 prices
% change
9,134
40,679
-
17,173
88.0
47,476
16.7
26,138
52.2
50,709
6.8
Gross Domestic Product per capita (BYR 000s)
at current prices
at 2007 prices
908.8 1,717.3 2,627.0 3,693.4 5,075.3 6,639.5 8,138.3 9,916.1
4,047.6 4,747.6 5,096.3 5,580.4 6,493.1 7,701.0 8,821.9 9,916.1
at current prices
at 2007 prices
4.3
19.0
8.0
22.1
12.2
23.6
17.0
25.7
23.3
29.8
30.3
35.2
36.9
40.0
44.8
44.8
at current prices
at 2007 prices
0.4
1.9
0.8
2.2
1.2
2.4
1.7
2.6
2.4
3.0
3.1
3.6
3.8
4.1
4.6
4.6
10.1
10.0
10.0
9.9
9.9
9.8
9.7
9.7
36.2
61.1
51.5
42.5
66.2
28.4
78.2
18.1
86.2
10.3
92.3
7.0
100.0
8.4
-
-
-
0.17
0.16
0.17
0.20
-
-
-
28.7
16.7
24.4
16.3
40.7
29.8
Population
Millions
2007=100
%change
22.5
-
-
at current prices
at 2007 prices
-
-
33
BELARUS: ADVERTISING EXPENDITURE
Advertising expenditure in BYR million
at current prices
2004
2005
2006
2007
Total
83,375
107,304
133,486
187,782
Print
23,607
27,899
27,899
32,191
TV
38,629
55,798
75,113
113,742
Radio
5,365
4,292
7,511
9,657
Outdoor Internet
15,023
751
17,812
1,502
20,388
2,575
25,753
6,438
Advertising expenditure in BYR million
at constant 2007 prices
2004
2005
2006
2007
Total
106,666
124,460
144,699
187,782
Print
30,201
32,360
30,243
32,191
TV
49,420
64,719
81,422
113,742
Radio
6,864
4,978
8,142
9,657
Outdoor Internet
19,219
961
20,660
1,742
22,100
2,792
25,753
6,438
Source: Agency estimates
Notes:
3. After discounts
4. TV data is based on MASMI and NOVAK investigation labs
Pharmaceutical: Ads must be approved by Ministry of Health.
Children's: Restricted.
34
BELARUS: POPULATION/TELEVISION
POPULATION
207,600
Minsk
Belarusian, Russian
Rouble (BYR)
Land area (km²)
Capital city
Language
Currency
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
725
800
730
650
730
460
395
4,490
Female
(000s)
680
770
795
660
850
550
1,015
5,320
Total
(000s)
1,405
1,570
1,525
1,310
1,580
1,010
1,410
9,810
Source: MIN STAT
TELEVISION
Main channels
Channel
Commercial
ONT
Rossiya
STV
PNT
NTV
Lad
1 MC
MTV
Muz-TV
NTV-Mir
ORT Int-l
TVC
Technical
penetration
(%)
99.9
61.5
78.0
99.9
47.0
70.0
-
Source: Agebcy eval-n
35
BELARUS: TELEVISION
Cost/audience
Channel
ONT
Rossiya
STV
PNT
NTV
Lad
1 MC
Peak
time
2100-2200
1900-2000
2030-2130
2100-2200
2000-2100
2000-2100
1900-2000
Peak rate
30 sec
(BYR)
13,715,000
3,587,000
1,688,000
3,798,000
2,110,000
263,750
126,600
Peak adult
audience
(000s)
2,335
674
351
469
401
231
15
30 sec peak
adult CPT
(BYR)
5,873.2
5,323.0
4,814.9
8,100.8
5,255.4
1,142.2
8,548.3
Source: NOVAK
Average CPT (all commercial channels): BYR 5,650
Share of viewing
Channel
Non-commercial
8th channel
Mir
RTR Planet
Satellite TV
Other
Commercial
ONT
Rossiya
STV
BT
NTV
Lad
Local TV
1 MC
MTV
Muz-TV
NTV-Mir
ORT Int-l
TVC
Cable TV
2007
Adults
0.13
0.43
1.07
0.90
1.28
42.23
11.84
4.99
11.23
8.44
3.84
0.07
0.71
0.31
0.83
2.13
0.62
1.26
7.69
Source: NOVAK
36
BELARUS: TELEVISION
Top ten television programmes (2007)
Programme
Vremya
Nashi novosti 20:30
Novosti sporta 21:00
Serial 21:00
Serial 22:00
Serial 19:00
Nashi novosti 18:00
Novosti sporta 18:20
Panorama
Jdi menya
Adult
TVR (000s)
3,515.6
3,435.3
3,009.6
2,854.8
1,707.9
1,476.9
927.7
898.7
790.9
753.9
Channel
ONT
ONT
ONT
ONT
ONT
ONT
ONT
ONT
BT
ONT
Source: NOVAK
Top ten television
advertisers (2007)
categories (2007)
TV expenditure
Advertiser
US$ (mill)
Procter & Gamble
20.0
Schwarzkopf & Henkel
14.6
Nestlé
9.6
Unilever
8.8
Coca-Cola
6.9
Reckitt Benckiser
6.4
Velcom
6.1
LÒréal
5.4
Social ads
5.2
МТС GSM
4.7
Category
Soft drinks & beer
Household chemicals
Personal hygiene
Cosmetics
Confectionery
Products
Communications
Entertainment
Medicine
Building materials
Source: MASMI
Source: MASMI, NOVAK
Top television
sales houses (2007)
Sales house
Video International
Advert Media
Prime Media
Stolichnoe Televidenie
ЕМС-Media
37
TV expenditure
US$ (mill)
23.7
23.6
18.7
15.9
15.0
14.5
12.3
12.1
11.8
3.9
BELARUS: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly 2w=twice weekly
N=National R=Regional F=Free
Title
Va-bank (2w, N)
SB Belarus' segodnja (d, N)
Komsomolskaja pravda (tolst) (w, N)
Minsk na ladonjah (w, F)
Argumenti I fakti v Belarussii (w, N)
Antenna (w, N)
7 dney (w, N)
Gomel'skaja prauda (w, R)
Vic'bichi (d, R)
Komsomol'skaja pravda v Belarusi (d, N)
Respublika (d, N)
Vecherniy Mogilev (2w, F)
Avtobiznes-weekly (w, N)
Narodnaja gazeta (d, N)
Vecherniy Minsk (d, F)
Obozrevatel' (w, N)
Zvjazda (d, N)
Komp'juternaja gazeta (w, N)
Vecherniy Grodno (w, F)
Vecherniy Brest (2w, F)
Pressbol (d, N)
Avtogazeta (w, N)
Telenedelja dlja vsey sem'I (w, N)
Belorusi i rinok (w, N)
Komp'juternie vesti (w, N)
Adult
B/W
B/W
Colour
(000s)
(000s)
BYR (000s)
BYR
BYR (000s)
423
759
2,657
3,501
3,100
420
1,002
1,015
1,013
320
1,368
6,500
4,751
9,100
225
266
2,449
9,205
2,693
188
675
5,850
8,667
175
561
5,900
10,517
7,300
170
56
2,397
42,799
2,739
80
85
3,734
43,935
70
105
2,853
27,174
58
411
2,400
5,839
2,900
54
153
5,036
32,916
48
60
2,910
48,505
42
101
5,803
57,457
6,277
41
126
3,019
23,958
40
92
3,424
37,216
40
91
3,192
35,074
5,935
34
73
3,424
46,903
26
138
3,977
28,822
26
59
1,073
18,180
25
63
2,345
37,226
24
167
3,688
22,083
15
62
2,418
39,000
2,998
14
61
2,694
44,163
13
55
4,991
90,741
5,823
10
52
2,283
43,896
-
Source: NOVAK, rate cards
Average CPT (B/W): BYR 12,955
38
BELARUS: NEWSPAPERS
Top ten newspaper
advertisers (2007)
categories (2007)
Advertiser
MTS
Velcom
Berlin-Chemi
Volkswagen
Renault
Samsung
Belorusskie loterei
HP
Mersedes
Toyota
Category
Mobile communications
Pharmaceuticals
Auto
IT
Banks
Insurance
Source: Agency evaluation
Top ten newspaper
owners (2007)
Owner
BelKP Press
Belpronto
39
BELARUS: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly
bm=bimonthly
Title
Women's
Gaspadinja (m)
Alesja (m)
Recept (f)
General interest
Where Minsk (m)
Home
Vsja nedvizhimost' (w)
Mebel' I inter'er segodnja (m)
Masterskaja (m)
IT
Mobil'naja svjaz' (m)
Cars
Avtosalon (m)
ABS (m)
Health
Fitness & Life (m)
Business
Delo (Vostok-Zapad) (m)
Biznes-revju (m)
Special press
Telenedelja (Minsk) (w)
Glavniy buhgalter (w)
Otdel kadrov (m)
Individual'niy predprinimatel' (m)
Direktor (m)
Nalogoviy vestnik (bm)
Kadrovik. Upravlenie personalom (m)
Finansoviy direktor (m)
Circulation
(000s)
Adult
readership
Colour
Colour
B/W
(000s)
BYR (000s)
BYR
BYR (000s)
107
7
2
202
35
47
1,144
780
974
5,664
22,286
20,734
843
20
6
5,000
833,333
-
18
5
5
7
20
6
6,037
519
1,180
862,494
25,960
196,667
-
25
39
5,452
139,785
-
10
7
25
9
1,000
1,403
40,000
155,891
-
20
2
4,597
2,298,300
-
10
4
1
4
2,540
2,000
2,540,304
500,000
-
42
23
8
7
3
2
2
1
77
58
31
8
6
28
13
12
2,049
1,142
5,074
640
1,415
547
928
968
26,610
19,690
163,677
80,000
235,786
19,541
71,388
80,645
1,925
3,658
-
Average CPT (Colour): BYR 71,367
40
BELARUS: MAGAZINES
Top magazine
advertisers (2007)
Top magazine product
categories (2007)
Advertiser
Volkswagen
Velcom
MTS
Berlin-Chemi
Renault
Samsung
Philips
Toyota
Mersedes
Category
Pharmaceuticals
Auto
IT
Top magazine
owners (2007)
Owner
SPN Rematis
Belpronto
41
BELARUS: RADIO
RADIO
Source: Marketing.by
Costs/audiences
Station
National
Avto radio
Al'fa radio
Belaruskae nac. radio 1
Kul'tura (Bel. Nac.2)
Melodii veka
Novoe radio
Pilot - FM
Radio B - A
Radio roks
Junistar radio
Russkoe radio
Radius - FM
Main regional
Radio Minsk
Peak rate Peak adult 30 sec peak
(30 sec)
audience
adult CPT
BYR
(000s)
BYR
Type
Peak
time
music
music
general
culture
music
music
music
music
music
music
music
music
1100-1200
1500-1600
0700-0800
1500-1600
1300-1400
1200-1300
0700-0800
1200-1300
0700-0800
1200-1300
1100-1200
1200-1300
26,550
152,200
973,500
354,000
57,820
126,850
37,625
106,200
115,050
253,700
160,916
76,700
9.5
10.3
474.6
2.1
7.6
13.6
34.0
21.9
45.5
17.7
42.6
59.2
2,801
14,805
2,051
172,683
7,598
9,300
1,108
4,845
2,529
14,341
3,774
1,295
music
1400-1500
11,000
4.6
2,397
Average CPT (all commercial stations): BYR 3,299
Top radio
advertisers (2007)
Top radio product
categories (2007)
Advertiser
Belswissbank
Beltelecom
Volkswagen
Keramin
Mazda
Pegeout
Priorbank
MTS
Category
Auto
Engine oil
Banks
42
BELARUS: OUTDOOR
OUTDOOR
Number of outdoor sites: 3,033
Billboard 3х6
Prism 3x6
Unipol dynamic 3x6
Billboard 3х9
PRism 3x9
Billboard 3x12
Lightbox 4x8
Billboard 4x8
Citylight 1.2x1.8
Slidebox 3x4
Pillar 3x1.4
Bridge 1.8x12
Phone box 1.5x2.25
Hours 1.2x1.7
Lightbox 2.4x4.9
Lightbox 3x6
Lightbox 4.5x3
Number of
sites
1,950
84
30
2
12
6
29
29
700
15
78
41
22
32
1
1
1
Source: Mediataktika
Top ten outdoor
advertisers (2007)
Advertiser
Velcom
MTS
BAT
Coca-Cola
LG
Samsung
JTI
Volkswagen
BEST
Beltelecom
Outdoor expenditure
BYR (mill)
1,602.9
1,197.8
925.3
594.5
567.4
504.6
494.4
416.0
249.9
228.1
43
Cost per panel
per month BYR (000s)
1,500
1,750
1,800
2,950
2,950
4,075
5,310
1,100
325
1,010
370
3,750
600
330
2,000
2,300
2,200
BELARUS: OUTDOOR
Top ten outdoor product
categories (2007)
Category
Auto
Food
Tobacco
Building materials
Retail/supermarkets
Home equipment
Beer
Clothes/shoes
Furniture
Outdoor expenditure
BYR (mill)
3,501.0
1,778.4
1,646.2
1,604.9
1,092.9
844.7
756.1
721.6
609.6
497.9
Top ten outdoor
contractors (2007)
Contractor
Big Board
Skimen
Color Express
Prospekt Press
City light
Bogema
MiGroup Media
Minskreklama
Apeks
Media Holl
Outdoor revenue
BYR (mill)
7,324.3
2,884.0
2,809.4
1,601.2
1,519.3
1,225.0
912.6
850.9
839.7
544.4
44
BELARUS: CINEMA
CINEMA
Number of cinema screens: 33
Source: Kinovideoprokat
Average cost of a 60 sec. spot per screen
per week: BYR 120,596
Cinema audience profile
Age
18-25
26-30
31-40
41+
Sex
Male
Female
%
79.1
10.4
3.6
4.4
%
55.3
44.7
Source: NOVAK
Top ten films (2007)
Film
Ironiya sud'by. Prodolzhenie
300
Poslednii legion
Chelovec pauk-3
Pirates of the Caribbean: At World's End
Ocean's 13
Die Hard 4
Harry Potter and the Order of the Phoenix
The Bourne Ultimatum
Kod Apokalipsisa
45
BELARUS: CINEMA/INTERNET
Top cinema
advertisers (2007)
Advertiser
Toyota
MTS
Best
Peugeot
Adidas
Nokia
Milavitsa
Sela
Top cinema
Category
Auto
Clothes/shoes
Top cinema
sales houses (2007)
Sales house
Kinovideoprokat
INTERNET
Top ten search keywords
Keyword
weather
porno
work
acquaintance
Iz ruk v ruki
exchange rate
reports
superloto
odnoklassniki
mobile phone
Typical cost per click
(BYR)
60
60
60
60
60
60
60
60
60
60
Source: Tut.by
46
BELARUS: INTERNET
Top ten internet sites (2007)
Site
tut.by
pogoda.by
av.by
abw.by
jobs.tut.by
kp.ru
irr.by
pressball.by
charter97.org
finance.tut.by
Top ten search engines (2007)
Unique visitors
per month
103,629
11,310
12,556
10,781
8,565
7,236
6,716
6,273
6,169
4,734
Search engine
tut.by
yadex.ru
rambler.ru
mail.ru
google.com
yahoo.com
open.by
onliner.by
mtv.ru
Source: Akavita
Top internet
advertisers (2007)
categories (2007)
Advertiser
Velcom
MTS
Volkswagen
Priorbank
Ford
Category
Auto
Banks
Top internet
owners (2007)
Owner
Nadezhnie programmy
Otkritiy kontakt
Kosht proekt
47
BELARUS: OVERALL
OVERALL
Top overall
advertisers (2007)
Top overall product
categories (2007)
Advertiser
Velcom
MTS
Proctor & Gamble
Berlin-Chemi
Nestlé
Priobank
Renault
Coca-Cola
LG
Samsung
Category
Auto
Food
Tobacco
Beer
Clothes/shoes
Top
sales houses (2007)
Sales house
Videointernational
Advert-media
Nadezhnye programmy
Big Board
Skimen
Prospect Press
BelKP Press
Belpronto
48
BOSNIA-HERZEGOVINA: ECONOMIC DATA
BOSNIA-HERZEGOVINA
ECONOMIC DATA
2000
2001
1 US$ = 1.43 BAM at 2007 rate
2002
2003
2004
2005
2006
2007
Gross Domestic Product (BAM million)
at current prices
% change
at 2007 prices
% change
10,050 11,599 12,829 14,505 15,786 16,928 19,121 20,950
11.8
15.4
10.6
13.1
8.8
7.2
13.0
9.6
12,746 14,010 14,972 16,777 18,060 18,550 19,370 20,950
3.5
9.9
6.9
12.1
7.6
2.7
4.4
8.2
Gross Domestic Product per capita (BAM)
at current prices
at 2007 prices
2,659
3,372
3,013
3,639
3,306
3,859
3,719
4,302
4,037
4,619
4,318
4,732
4,865
4,929
5,331
5,331
Gross Domestic Product (US$ million)
at current prices
at 2007 prices
7,033
8,920
8,117
8,978 10,150 11,047 11,846 13,381 14,661
9,804 10,477 11,740 12,638 12,981 13,555 14,661
Gross Domestic Product per capita (US$)
at current prices
at 2007 prices
1,861
2,360
2,108
2,547
2,314
2,700
2,603
3,010
2,825
3,232
3,022
3,312
3,405
3,449
3,730
3,730
3.8
3.9
3.9
3.9
3.9
3.9
3.9
3.9
82.8
5.0
85.7
3.5
86.5
0.9
87.4
1.1
91.3
4.4
98.7
8.2
100.0
1.3
-
1.13
1.15
1.30
1.46
1.66
1.67
14.9
13.8
23.5
22.2
20.2
15.1
28.6
18.9
10.5
9.1
Population
Millions
2007=100
% change
78.8
8.0
Ad.spend as a % of GDP
-
at current prices
at 2007 prices
-
-
-
Source: CIA, ZenithOptimedia
49
BOSNIA-HERZEGOVINA: ADVERTISING EXPENDITURE/POPULATION
Advertising expenditure in BAM million at current prices
2002
2003
2004
2005
2006
2007
Newspapers
6.1
5.5
12.1
13.7
17.6
21.5
Total
144.7
166.2
205.4
246.8
317.4
350.7
Magazines
3.7
2.3
9.4
7.8
9.8
9.8
TV
88.0
113.4
146.7
195.6
266.0
293.4
Radio
9.8
9.8
7.8
9.8
5.9
9.8
Outdoor
37.2
35.2
29.3
19.6
17.6
15.6
Internet
0.0
0.0
0.0
0.3
0.5
0.6
Advertising expenditure in BAM million at constant 2007 prices
2002
2003
2004
2005
2006
2007
Newspapers
7.1
6.3
13.9
15.0
17.8
21.5
Total
168.9
192.3
234.9
270.4
321.5
350.7
Magazines
4.3
2.7
10.7
8.6
9.9
9.8
TV
102.7
131.2
167.8
214.3
269.5
293.4
Radio
11.4
11.3
9.0
10.7
5.9
9.8
Outdoor
43.4
40.7
33.6
21.4
17.8
15.6
Internet
0.0
0.0
0.0
0.4
0.5
0.6
Source: MIB Ad monitoring
Notes:
2. Before discounts
4. Excludes classified
POPULATION
Land area (km²)
Capital city
Languages
Currency
51,129
Sarajevo
Bosnian, Croatian, Serbian
Convertible Mark (BAM)
Population distribution (%)
Income distribution (%)
Age
15-17
18-24
25-34
35-44
45-54
55-65
BAM
>2,000
1,500-2,000
1,000-1,500
500-1,00
<500
not stated
8.3
17.5
24.2
20.0
15.0
15.0
Source: MIB Ad Monitoring
50
16.9
30.7
17.5
6.4
6.4
22.1
BOSNIA-HERZEGOVINA: TELEVISION
TELEVISION
Number of households: 1,650,000
Number of television households: 1,600,000 (97.0%)
Colour
VCR
DVD
Teletext
Digital cable (connection)
Satellite dish (DTH) - total
98.3%
49.6%
60.3%
86.5%
54.4%
11.1%
13.5%
TV licence cost (per year): €36.81
Average minutes viewed per day per adult: 240
Average pay-TV subscription cost (per month):
Cable (analogue)
Average
subscription
(€)
5.87
Main channels
Technical
Daily
penetration
hours of
Channel
(%)
transmission
Non-commercial
BHT1
90
18
FTV
85
20
RTRS
74
24
Commercial
OBN
78
24
MREZA PLUS
78
12
NTV HAYAT
75
20
PINK BH
78
22
Ad mins
per
week
235
497
286
1,526
275
670
1,100
51
Cost/audience
Peak
time
1925
1955
1955
2203
2200
1858
2001
Channel
BHT1
FTV
RTRS
OBN
MREZA PLUS
NTV HAYAT
PINK BH
Peak rate
30 sec
(BAM)
1,534
1,840
1,150
614
1,074
767
1,841
Peak adult
audience
(000s)
82
152
61
52
71
68
59
30 sec peak
adult CPT
(BAM)
18.7
12.1
18.9
11.8
15.1
11.3
31.2
Average CPT (all commercial channels): BAM 16.2
Share of viewing
Channel
Non-commercial
BHT
FTV
RTRS
Commercial
OBN
MREZA PLUS
NTV HAYAT
PINK BH
2007
Adults
8.0
11.4
6.5
4.9
15.5
10.7
14.9
Programme
Eurosong 2007 final
Champions League
Big Brother
Audicija
Grand show
Lud, zbunjen, normalan
60 minuta
Viza za buducnost
Top lista nadrealista
Nekad bilo...
Channel
BHT1
BHT1
PINK BH
BHT1
PINK BH
FTV
FTV
FTV
FTV
RTRS
52
Adult
TVR
18.8
17.5
15.7
15.0
13.9
13.9
12.1
9.8
9.4
9.3
Top ten television
advertisers (2007)
categories (2007)
TV expenditure
Advertiser
BAM (000s)
Procter & Gamble
13,700
Coca-Cola
10,014
Reckitt Benckiser
7,298
Henkel & Schwarzkopf
6,968
Beiersdorf
4,979
Podravka
3,353
Unilever
3,010
SC Johnson Wax
2,956
Drenik
2,812
Wrigley's
2,692
Category
Drinks
Detergents
Shampoo
Mobile phones
Cleaning products
Music/video production
Hair colour
Oral hygiene
Bleaching
Perfume/deodorant
Top television
sales houses (2007)
Sales house
Media United
Media Group
53
TV expenditure
BAM (000s)
9,659
8,649
4,986
4,775
4,431
4,175
3,476
3,309
2,733
2,716
BOSNIA-HERZEGOVINA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily R=Regional
Title
Nezavisene novine (d, R)
Pres RS (d, R)
Oslobodjenje (d,R)
Vecernji list (d, R)
Glas Srpske (d, R)
San (d, R)
Dnevni list (d, R)
AS (d, R)
Dnevni Avaz (d, R)
Euro blic (d, R)
Full page
B/W
(BAM)
900
895
1,314
1,000
500
900
1,100
720
Circulation
(000s)
25
22
20
15
14
14
10
10
-
Full page
Colour
(BAM)
1,170
1,000
1,160
1,577
1,200
750
1,170
450
1,430
1,072
Top ten newspaper
advertisers (2007)
Top ten newspaper product
categories (2007)
Newspaper expenditure
Advertiser
(BAM)
Mims Merkur
157,245
Eronet
111,386
Agrokor
110,961
Robot Comerc
147,110
Hypo Alpe Adria Bank
112,520
Menadžer Company
111,804
Kramar Ljubuški
92,623
Fabrika Duhana Sarajevo
83,966
Roto Press
81,206
ASA Auto
81,165
Category
(BAM)
Sports equipment
1,042,810
Auto
752,163
Cards
653,592
Nappies
619,257
Softeners
355,173
Batteries
295,459
TVs
279,562
Detergents
205,888
Colours
151,803
Motorcycles & scooters
144,798
Top newspaper
sales houses (2007)
Sales house
Media United
Media Group
54
BOSNIA-HERZEGOVINA: MAGAZINES
MAGAZINES
Magazines
Title
General interest
Ljepota i zdravlje (m)
Auto magazin (m)
Week& (w)
Dani (w)
Slobodna Bosna (w)
Magazine (m)
Novi reporter (w)
Start (w)
Auto plus (m)
Auto Shop magazin (m)
Pro auto (m)
Auto (m)
Banke (m)
Moj dom (m)
Info (m)
Mobih (m)
Mobil info (m)
Lider (w)
Bussines magazine (m)
Poslovne novine (m)
Women's
Gracija (f)
Zdravlje u kuci (m)
Azra (w)
Gusto (m)
Vasa kuharica (m)
Bebe i mame (m)
Maxi (f)
Zdravlje i ljepota (m)
Circulation
(000s)
Full page
Colour
(BAM)
85
75
50
30
25
20
10
10
8
7
7
6
5
5
5
5
5
5
5
3
1,000
1,200
1,350
1,400
1,300
2,000
900
2,000
1,450
1,000
1,500
1,500
800
890
1,200
1,500
1,200
1,400
2,000
800
25
22
20
20
15
15
12
10
2,000
600
700
1,550
200
600
1,400
2,000
55
BOSNIA-HERZEGOVINA: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
(BAM)
Unipromet
79,097
Procter & Gamble
74,495
Krka
63,249
Mims Merkur
60,061
Renault
54,818
Civitas
51,027
Podravka
50,316
Hypo Alpe Adria Bank
49,317
UniCredit Zagrebaèka Banka
41,159
Hyundai
41,080
Top ten magazine product
categories (2007)
Category
Auto
Mobile phones
Cosmetics
Medicine
Furniture
Skincare
Banks
Clothes
Perfume/deodorant
Car tyres
(BAM)
423,278
145,552
105,663
98,674
82,727
64,446
62,270
56,549
53,379
47,003
Top magazine
sales houses (2007)
Sales house
Media United
Media Group
56
BOSNIA-HERZEGOVINA: RADIO
RADIO
Radio stations
Station
National
BH radio 1
Main regional
Radio RT RS
Radio Federacije BiH
Radio Stari grad
Radio BIG
Radio Kalman
Radio BN
Radio BM
Radio Kameleon
Radio Nes
Radio Bobar
Radio Livno
Radio M
Novi Radio
Radio Sarajevo 90,2
Radio Bihac
Studentski EFM radio
Top radio
sales houses (2007)
Sales house
Media United
Media Group
Boram
57
BOSNIA-HERZEGOVINA: OUTDOOR/OVERALL
OUTDOOR
Billboard 5.04x2.38 FL
Billboard 5.04x2.38 FL
Billboard 5.04x2.38 ST
Citylight 1.75x1.185
Citylight 1.75x1.185
Backlight 4x3
Superboard
Billboard 4x3/5x3/5.1x2.4 FL
Billboard 4x3/5x3/5.1x2.4 FL
Billboard 4x3/5x3/5.1x2.4 ST
Billboard 4x3/5x3/5.1x2.4 ST
Billboard 8x3/4x6 FL
Billboard 8x3/4x6 FL
Billboard 8x3/4x6 ST
Billboard 8x3/4x6 ST
Backlight 4x3
Backlight 4x4
Citylight 1.75x1.18
Citylight 1.75x1.18
Bigboard 10x5/12x5
Number of
sites
209
306
1,370
347
400
25
25
201
82
256
364
7
2
17
9
52
22
174
76
68
Cost per panel
per month (KM)
460.16
383.47
230.08
255.65
204.52
766.94
1,533.88
434.50
357.90
255.65
204.52
869.20
715.81
511.29
409.03
613.55
434.60
204.52
184.07
1,789.52
Source: Europlakat i Metromedia
OVERALL
Top ten overall
advertisers (2007)
Advertiser
Procter & Gamble
Coca-Cola
Reckitt Benckiser
Henkel & Schwarzkopf
Beiersdorf
Podravka
Unilever
SC Johnson Wax
Drenik
Wrigley's
categories (2007)
Media expenditure
BAM (000s)
13,779
10,076
7,299
6,968
4,979
3,415
3,023
2,956
2,812
2,694
Media expenditure
Category
BAM (000s)
Drinks
9,718
Detergents
8,655
Shampoo
4,993
Cleaning products
4,431
Music/video production
4,185
Hair colour
3,478
Oral hygiene
3,314
Perfumes/deodorant
2,770
Bleaching
2,733
Auto
2,584
58
BULGARIA: ECONOMIC DATA
BULGARIA
ECONOMIC DATA
1 US$=
1.43
2000
2001
BGN at 2007 rate
2002
2003
2004
2005
2006
2007
34.6
6.9
45.0
4.7
38.8
12.1
47.4
5.4
42.8
10.2
49.8
5.0
49.4
15.3
53.5
7.5
56.5
14.5
56.5
5.6
5.0
6.1
5.5
6.4
6.4
7.0
7.4
7.4
18,720 20,789 22,673 24,231 27,166
28,211 29,170 30,078 31,479 33,176
29,947
34,822
34,540
37,447
39,549
39,549
Gross Domestic Product (BGN billion)
at current prices
% change
at 2007 prices
% change
26.8
12.5
40.3
1.9
29.7
11.0
41.7
3.4
32.4
9.1
43.0
3.1
Gross Domestic Product per capita (BGN 000s)
at current prices
at 2007 prices
3.3
5.0
3.7
5.2
4.1
5.4
4.4
5.7
at current prices
at 2007 prices
at current prices
at 2007 prices
2,340
3,526
2,615
3,669
2,874
3,812
3,091
4,015
3,487
4,259
3,869
4,499
4,492
4,870
5,177
5,177
8.0
8.0
7.9
7.8
7.8
7.7
7.7
7.6
71.3
7.4
75.4
5.8
77.0
2.1
81.9
6.4
86.0
5.0
92.2
7.3
100.0
8.4
0.87
1.06
1.19
1.23
1.46
1.63
1.74
20.5
18.0
16.3
9.3
30.0
23.8
29.1
20.3
22.5
13.0
Population
Millions
2007=100
%change
66.4
10.4
0.67
at current prices
at 2007 prices
68.6
52.7
44.2
34.3
32.0
24.8
59
BULGARIA: ADVERTISING EXPENDITURE
Advertising expenditure in BGN (mill) at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
41.4
70.1
106.6
179.6
259.0
342.0
412.0
476.3
618.0
794.0
968.0
Newspapers
14.7
19.7
32.3
44.2
40.0
60.0
77.0
79.6
86.0
90.0
90.0
Magazines
3.4
5.2
8.4
10.2
14.0
40.0
20.0
27.8
49.0
64.0
81.0
TV
23.3
45.2
65.8
108.4
179.0
200.0
261.0
325.4
413.0
477.0
617.0
Radio
8.0
20.0
20.0
22.0
22.0
Outdoor
16.8
26.0
42.0
46.0
23.5
50.0
141.0
158.0
Source: TNS, BBSS Gallup
Notes:
1. Before discounts
4. Includes classified
5. All pre-1999 figures have been changed to reflect the currency
redenomination in July 1999. 1 new Lev (BGN) = 1,000 old Leva
6. Internet figures are display only
Tobacco: Banned on TV and radio. Only the trademark and the logo can be
shown in print.
Alcohol: Banned before 10pm on TV and radio; only the trademark and the logo
can be shown afterward. Only the trademark and logo can be shown in print and
outdoor; cannot issue a direct invitation to drink.
Pharmaceutical: Only OTCs can be advertised on radio and TV.
Children's: No ad breaks in children's programmes.
60
Internet
2.8
5.0
10.0
17.0
BULGARIA: POPULATION/TELEVISION
POPULATION
Land area (km²)
Capital city
Language
Currency
110,550
Sofia
Bulgarian
Lev
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
526
512
584
533
526
478
542
3,720
Female
(000s)
498
487
558
522
546
549
781
3,958
Total
(000s)
1,031
1,024
1,141
1,056
1,081
1,017
1,324
7,679
Source: National Statistic Institute
TELEVISION
Colour
VCR
DVD
99.0%
13.4%
35.8%
64.8%
8.0%
Source: TV Plan, TNS
No TV licence fee
Average
subscription
(BGN)
Cable (analogue)
DTH (digital)
16
20
Source: ZenithOptimedia
61
BULGARIA: TELEVISION
Main channels
Channel
Commercial
bTV
Nova TV
Channel 1
Diema
Diema 2
Diema Femily
TV2
Fox Life
GTV
TV7
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
90
86
100
70
70
70
90
70
70
70
24
24
24
24
24
20
18
24
24
24
1,010
897
463
424
334
296
790
559
654
Peak
time
1900-2300
1915-2230
1900-2200
1800-2300
1800-2300
1800-2300
1800-2300
1800-2300
1800-2300
1800-2300
Peak rate
30 sec
(BGN)
7,250
3,420
7,500
900
460
800
1,500
450
400
800
Peak adult
audience
(000s)
369
171
135
30
10
30
19
13
12
8
Cost/audience
Channel
bTV
Nova TV
Channel 1
Diema
Diema 2
Diema Femily
TV2
Fox Life
GTV
TV7
30 sec peak
adult CPT
(BGN)
19.6
20.0
55.6
30.0
46.0
26.7
78.9
34.6
33.3
100.0
Average CPT (all commercial channels): BGN 29.5
62
Share of viewing
Channel
Commercial
bTV
Nova TV
Channel 1
Diema
Diema 2
Diema Femily
Fox Life
GTV
TV7
TV2
2007
Individuals
Adults
36.9
17.8
14.6
2.0
1.0
1.7
1.9
1.7
0.7
0.1*
37.2
18.2
15.4
2.0
1.0
1.4
1.4
1.5
0.7
0.1
* Available data for TV2 after November 2007
Programme
Slavi's Show
Central News
Central News
Music Idol
Music Idol
Central News
Movie
Survivor
Central News
Central News
Channel
bTV
bTV
bTV
bTV
bTV
bTV
bTV
bTV
bTV
bTV
Adult
TVR
35.0
29.1
27.5
27.5
27.1
27.0
26.9
26.9
26.8
26.7
categories (2007)
Category
Telecommunications
Cosmetics
Drinks
Food
Financial services
Detergents
Pharmaceuticals
Motoring
Retail
Publishing
TV expenditure
BGN (000s)
124,051
109,094
94,068
91,797
67,964
58,607
48,023
43,888
42,663
29,481
63
Top ten television
advertisers (2007)
Category
Procter & Gamble
Mobiltel
BTK
Ficosota Sintez
Coca-Cola
Globul
Nestlé
Henkel
Reckitt Benckiser
Unilever
TV expenditure
BGN (000s)
47,480
35,369
32,037
23,222
22,538
22,452
21,432
17,030
16,044
14,042
Top television
owners (2007)
Owner
Balkan News Corporation
Antena Group
MTG
Balkan Media Group
Pioner Media
Evrocom Cabel
TV Evropa
Top television
sales houses (2007)
Sales house
Piero
Argent
Marketing&Communications
Media Help
Sun Media
64
BULGARIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly
Title
Dneven trud(d) (N)
24 chasa (d) (N)
Standart (d) (N)
Sedmichen trud (w) (N)
168 chasa (w) (N)
Telegraf (d) (N)
Sega (d) (N)
Monitor (d) (N)
Capital (w) (N)
Treta vazrast (w) (N)
7 dni sport (d) (N)
Noshten trud (d) (N)
Novinar (d) (N)
Duma (d) (N)
Sega (d) (N)
Dnevnik (d) (N)
Maritca (d) (R)
Pari (w) (N)
Adult
B/W
B/W
Colour
(000s)
(000s)
(BGN)
(BGN)
(BGN)
106
553
14,184
25.6
18,912
83
613
9,692
15.8
14,184
70
175
6,855
39.2
10,638
70
3,901
5,201
61
3,664
5,083
40
87
6,150
70.7
9,456
40
43
4,917
114.3
7,092
40
65
9,101
140.0
12,411
35
116
4,900
42.2
7,350
30
43
11,820
274.9
30
114
6,146
53.9
8,274
16
73
2,009
27.5
2,837
15
31
4,570
147.4
15
34
2,820
82.9
4,120
14
43
3,400
79.1
4,600
13
21
3,900
185.7
5,850
10
41
3,310
80.7
4,964
5
13
6,850
Average CPT (B/W): BGN 47.1
Top ten newspaper
advertisers (2007)
Advertiser
BGN (000s)
Mobiltel
7,165
BTK
3,787
First Investment Bank
2,478
Globul
2,359
Raiffeisen Bank
2,355
United Bulgarian Bank
2,029
Dsk Bank
1,580
Stopanska Investicionna Banka
1,474
Sofia France Auto
1,384
Renault Nissan
1,297
65
BULGARIA: NEWSPAPERS
categories (2007)
Category
BGN (000s)
Telecommunications
17,854
Financial services
17,614
Motoring
14,526
Publishing
11,061
Property/construction
4,785
Miscellaneous
4,341
Office equipment
2,436
Pharmaceuticals
2,251
Recruitment
2,215
Production
2,185
Top newspaper
owners (2007)
Owner
Vestnikarska Grupa Bulgaria
Nova Bulgarska Mediina Grupa
Standart News
Economedia
Monitor Press Group
Cash
Top newspaper
sales houses (2007)
Sales house
Piero
Argent
Media Help
Grain
Draive
66
BULGARIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
Title
Women's
Journal (w)
Cosmopolitan (m)
Bliasak (w)
Tia (w)
Na kafe (w)
Grazia (m)
Anna (m)
Elle (m)
Bella (m)
Hair&Style (m)
EVA (m)
Jenata dnes (m)
Moda (m)
Story (w)
Men's
Playboy (m)
Maxim (m)
FHM (m)
Ego (m)
Maximum (m)
Motor Show (m)
General interest
Programme (w)
National geographic (m)
Paraleli (w)
Po-zdravi (m)
Tema (w)
Furniture
Nash dom (m)
Idelaen dom (m)
Adult
Circulation readership Colour
Colour
B/W
(000s)
(000s)
(BGN)
(BGN)
(BGN)
125
60
47
40
30
30
25
23
22
20
19
19
15
10
1,625
894
2,007
84
475
416
89
159
145
364
238
606
158
421
5,000
8,500
3,000
3,000
1,500
6,000
1,860
8,300
2,640
3,227
3,618
3,300
2,836
3,500
3.1
9.5
1.5
35.7
3.2
14.4
20.9
52.2
18.2
8.9
15.2
5.4
17.9
8.3
5,000
8,500
3,000
3,000
1,500
6,000
1,860
8,300
2,640
3,227
3,618
3,300
2,836
3,500
45
35
25
15
13
7
400
248
123
95
97
85
6,000
4,000
7,000
3,500
2,000
3,300
15.0
16.1
56.9
36.8
20.6
38.8
6,000
4,000
7,000
3,500
2,000
3,300
65
65
29
11
10
797
369
506
106
222
6,501
7,800
1,500
1,175
2,750
8.2
21.1
3.0
11.1
12.4
6,501
7,800
1,500
1,175
2,750
15
11
414
156
2,934
1,500
7.1
9.6
2,934
1,500
Average CPT (Colour): BGN 9.4
67
BULGARIA: MAGAZINES
Top ten magazine
advertisers (2007)
categories (2007)
Advertiser
BGN (000s)
L'Oréal
1,346
BTK
1,341
Globul
1,302
Procter & Gamble
1,263
K&K
1,182
Mobiltel
1,160
Beiersdorf
829
BTV
713
Nestlé
640
Unilever
480
Category
BGN (000s)
Fashion/hobbies/sport
13,445
Cosmetics
11,626
Telecommunications
9,944
Retail
6,910
Motoring
5,995
Publishing
5,104
Drinks
4,295
Pharmaceuticals
3,244
Office equipment
2,655
Household appliances
2,508
Top magazine
owners (2007)
Top magazine
sales houses (2007)
Owner
Sanoma Bljasak Bulgaria
Atika Media Bulgaria
Bolkan Media Group
QM
Programata Meida Group
Antena
Sales house
Piero
Argent
Media Help
Grain
Source: ZenithOptimedia Bulgaria
Source: ZenithOptimedia Bulgaria
68
BULGARIA: RADIO
RADIO
Number of radio households: 2,938,554 (100%)
Source: Council for Electronic Media
Average daily listening minutes per adult: 105
Costs/audiences
Station
National
Horizonth
Veselina
Darik
Radio 1
FM+
Fresh
Vitosha
BG Radio
N-Joy
City
Retro
Z-Rock
Veronika
Hristo Botev
NRJ
Atlantic
Mila Gold
Main regional
Varna
Blagoevrgad
Stara Zagora
Plovdiv
Shumen
Type
Peak
time
Peak rate
(30 sec)
(BGN)
Peak adult 30 sec peak
audience
adult CPT
(000s)
(BGN)
news
music
news/talk
music
music
music
music
music
music
music
music
music
music
news
music
music
music
0700-1100
0800-1100
0630-1230
0700-1100
0700-1300
0800-1200
0800-1100
0700-1100
1700-2100
1000-1700
0700-1100
0600-1000
1100-1900
0900-1100
0700-1100
0700-1100
0700-1000
200
166
247
103
100
157
150
52
71
65
81
60
69
40
37
25
19
91
30
25
23
13
12
11
10
9
7
6
5
4
4
3
3
3
2.2
5.5
9.9
4.5
7.7
13.1
13.6
5.2
7.9
9.3
13.5
12.0
17.3
10.0
12.3
8.3
6.3
news
news
news
news
news
0900-1200
0600-1000
0700-1000
0700-0900
0700-1000
12
11
9
10
8
5
3
3
2
2
2.4
3.7
3.0
5.0
4.0
Average CPT (all commercial stations): BGN 6.18
69
BULGARIA: RADIO
Top ten radio
advertisers (2007)*
Top ten radio product
categories (2007)*
Radio expenditure
Advertiser
BGN (000s)
Mobiltel
616.4
BTK
514.4
Iliantsi
207.7
Aiko
180.5
Krasi - Plovdiv
179.9
ARON
167.9
Eldom Invest - Varna
154.2
Globul
130.0
Nestlé
123.0
Shell
118.1
Radio expenditure
Category
BGN (000s)
Retail
2,131.0
Telecommunication
1,947.6
Property/construction
1,401.3
Tourism
1,389.2
Motoring
1,190.9
Miscellaneous
1,175.2
Food
819.0
Publishing
754.7
Pharmaceutical
647.9
641.4
* TV Plan, TNS monitored only 7 stations
Top radio
owners (2007)
Top radio
sales houses (2007)
Owner
Communicorp Group
ProSieben Sat 1 Group
CJ
Emmis Bulgaria Group
SBS Broadcasting
Sales house
Piero
Argent
Media Club
70
BULGARIA: OUTDOOR
OUTDOOR
Billboards piza
Billboards paper poster
Mega billboards
City lights, bus stops (incl. Sofia underground)
Arches
Blind walls
Source: Piero
Top ten outdoor
advertisers (2007)
Advertiser
BTK
Nestlé
Mobiltel
Globul
Renault Nissan
Raiffeisen Bank
Kraft
K&K
United Bulgarian Bank
DSK Bank
Outdoor expenditure
BGN (000s)
2,185
980
923
799
669
569
462
455
409
398
* TV Plan, TNS monitored only OOH in Sofia
71
Number of
sites
6,474
833
476
1,803
30
371
Cost per panel
per month (BGN)
1,408
1,565
5,100
782
6,845
4,303
BULGARIA: OUTDOOR
categories (2007)
Category
Telecommunications
Motoring
Financial services
Drinks
Retail
Food
Publishing
Tobacco
Tourism
Outdoor expenditure
BGN (000s)
5,832
4,193
2,952
2,505
2,429
1,846
1,845
1,255
1,075
1,043
Top outdoor
contractors (2007)
Contractor
News Outdoor Bulgaria
Idea Komm
Krivizki&Co
BON
Wall Street
Bulmedia
Labirint Outdoor Media
Street Plakat
Metropolis
72
BULGARIA: CINEMA
CINEMA
Source: HotSpot
per week: BGN 1,246*
Source: HotSpot
* BGN 356 per 1,000 visits per screen. Avg. 100 visits per film. Avg. 35 films per week
Average CPT: BGN 426
Number of screens used in typical
national campaign: 65
Source: HotSpot
Trend in admissions
2002
2003
2004
2005
2006
2007
Admissions
(mill)
2.4
3.0
2.8
2.4
2.5
2.3
Gross takings
BGN (mill)
3.9
3.9
4.3
4.9
4.9
5.4
Source: HotSpot
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (BGN)
Without income
< 301
301-500
501-800
> 800
%
62.5
28.6
8.0
0.9
%
46.5
53.5
%
38.3
17.1
21.7
12.0
5.7
Source: HotSpot
73
BULGARIA: CINEMA
Top films (2007)
Gross takings
BGN (000s)
730
673
529
505
372
351
287
277
271
Film
Pirates of the Caribbean 3: At World's End
300
Die Hard 4
Ocean's Thirteen
Rush Hour 3
Shrek 3
Ghost Rider
The Bourne Ultimatum
Source: HotSpot
Top cinema
advertisers (2007)
Top cinema
Advertiser
Coca-Cola
Playboy/Maxim
Kraft J. Suchard
Nivea
Interamerican
BTC
Jameson
Panasonic
Martini
Category
Beverages
Healthcare/beauty
Audio/TV/PC
Services
Telecommunications
Food
Transport
Culture & leisure
Source: HotSpot
Source: HotSpot
Top cinema
owners (2007)
Top cinema
sales houses (2007)
Owner
"Arena" Cinemas
Cinema City
Cineplex
Sales house
Cinema Box Office Shop
Source: HotSpot
Source: HotSpot
74
BULGARIA: INTERNET
INTERNET
Homes with internet connection: 1,100,000 (37.4%)
Adult internet users: 2,738,801 (41.2%)
Typical monthly cost of internet access: BGN 30-50
Cost of display ads
Typical cost per thousand
Type
(BGN)
Banner
6-25
Skyscraper
6-25
Buttons
2-8
Textlinks
1-4
Rich media banners
20-60
Non-standard banners
20-60
Source: Zed Digital Cybermark
Internet user profile
Age
16-24
25-34
35-54
55-64
Sex
Male
Female
%
31.3
26.5
36.4
5.8
%
50.9
49.1
Source: Gemius
Site
Abv.bg
Vbox7.com
Dir.bg
Gbg.bg
Aha.bg
Netinfo.bg
Mobile.bg
Dnes.bg
Start.bg
Mail.bg
Unique visitors
per month
375,531
239,504
222,364
119,879
84,350
72,243
62,731
58,418
49,242
48,023
Source: Nielsen Online
75
BULGARIA: INTERNET
Top ten internet
advertisers (2007)
Top ten internet product
categories (2007)
Advertiser
Viva Tel
Raifaizen bank
GloBul
BTC
Sportingbet
Bet at home
BetFair
Bet 365
UBBank
DSK Bank
Category
Telecomunications
Financial services
Electronics
Motoring
Betting
Food & drink
Internet
Pharmaceuticals
Entertainment
Others
Source: Media shops
Source: Nielsen Online
Top ten internet
owners (2007)
Top internet
sales houses (2007)
Owner
Netinfo
InvestorBG
Dir.bg
MSK
PopBG
Economedia
Web Media
Webground
MailBG
Atol
Sales house
Piero
Netinfo
Argent
S Media
Cybermark
Sun Media
Source: Media shops
Source: Zed Digital Cybermark
76
BULGARIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Daily
71.3
65.0
Conventional television
Radio
Weekly
88.8
87.5
Monthly
95.2
90.7
OVERALL
Top ten overall
advertisers (2007)
Advertiser
Procter & Gamble
Mobiltel
BTK
Ficosota Sintez
Coca-Cola
Globul
Nestlé
Henkel
Reckitt Benckiser
Unilever
categories (2007)
Media expenditure
BGN (000s)
47,480
35,369
32,037
23,222
22,538
22,452
21,432
17,030
16,044
14,042
Category
Telecommunications
Cosmetics
Drinks
Food
Financial services
Detergents
Pharmaceuticals
Motoring
Retail
Publishing
Media expenditure
BGN (000s)
124,051
109,094
94,068
91,797
67,964
58,607
48,023
43,888
42,663
29,481
Top ten media
owners (2007)
Top
sales houses (2007)
Owner
Antena
Balkan Media Group
Pioner Media
Vestnikarska
Nova Bulgarska Mediina Grupa
Standart News
Sanoma Bljasak Bulgaria
Atika Media
QM
Sales house
Piero
Argent
Media Help
Grain
77
CROATIA: ECONOMIC DATA
CROATIA
ECONOMIC DATA
2000
2001
1 US$ = 5.37 Kuna at 2007 rate
2002
2003
2004
2005
2006
2007
198.4
9.5
222.1
7.5
215.0
8.3
236.0
6.3
231.3
7.6
245.7
4.1
250.6
8.3
257.9
5.0
275.1
9.8
275.1
6.7
43.9
49.1
47.4
52.0
50.8
54.0
55.0
56.6
60.3
60.3
37.0
41.4
40.1
44.0
43.1
45.8
46.7
48.1
51.3
51.3
Gross Domestic Product (Kuna billion)
at current prices
% change
at 2007 prices
% change
152.5
7.7
183.3
2.6
165.6
8.6
191.8
4.6
181.2
9.4
206.5
7.7
Gross Domestic Product per capita (Kuna 000s)
at current prices
at 2007 prices
34.4
41.3
36.8
42.6
40.2
45.8
at current prices
at 2007 prices
28.4
34.2
30.9
35.8
33.8
38.5
at current prices
at 2007 prices
6.4
7.7
6.9
7.9
7.5
8.5
8.2
9.2
8.8
9.7
9.5
10.1
10.2
10.5
11.2
11.2
4.4
4.5
4.5
4.5
4.5
4.6
4.6
4.6
86.4
3.8
87.8
1.6
89.4
1.8
91.1
2.0
94.2
3.4
97.2
3.2
100.0
2.9
1.12
1.30
1.43
1.49
1.78
1.94
1.97
20.5
18.3
12.9
10.7
28.4
24.2
17.8
14.2
11.8
8.7
Population
Millions
2007=100
% change
83.2
5.0
0.83
at current prices
at 2007 prices
-
46.0
40.6
27.5
25.4
78
CROATIA: ADVERTISING EXPENDITURE
Advertising expenditure in Kuna (mill)
at current prices
2000
2001
2002
2003
2004
2005
2006
2007
Total
1,268
1,851
2,360
2,843
3,210
4,122
4,856
5,431
Newspapers
192
285
314
469
543
589
767
867
Magazines
146
191
270
310
387
442
548
634
TV
827
1,231
1,613
1,842
2,046
2,810
3,218
3,612
Outdoor Internet
103
144
163
223
234
272
9
311
12
275
43
Advertising expenditure in Kuna (mill)
2000
2001
2002
2003
2004
2005
2006
2007
Total
1,524
2,143
2,689
3,182
3,524
4,376
4,997
5,431
Newspapers
231
330
358
525
596
625
789
867
Magazines
175
221
308
346
425
469
564
634
TV
994
1,425
1,838
2,061
2,246
2,983
3,312
3,612
Outdoor Internet
124
167
186
249
257
289
10
320
12
275
43
Source: MEDIAPuls
Notes: 1. Before discounts
2. Classified excluded
3. Production costs excluded
4. Agency commission excluded
5. Internet figures are display only
Tobacco: Restricted by law.
Alcohol: Restricted by law (beer permitted).
Pharmaceutical: OTC permitted. Prescription medicines restricted by law.
Children's: Specially regulated.
Political: Specially regulated.
79
CROATIA: POPULATION/TELEVISION
POPULATION
Land area (km2)
56,414
Zagreb
Capital city
Language
Croatian
Currency
Kuna (KN)
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
358
294
310
309
331
244
293
2,139
Female
(000s)
340
282
303
309
335
269
463
2,301
Total
(000s)
698
576
613
618
666
513
756
4,440
Source: Central Bureau of Statistics
TELEVISION
Colour
VCR
DVD
Multiset
Teletext
Remote control
98.5%
37.5%
34.7%
30.6%
85.5%
96.5%
13.3%
21.7%
Source: AGB Nielsen Media Research
80
CROATIA: TELEVISION
Main channels
Technical
Daily
penetration
hours of
Channel
(%)
transmission
Non-commercial
HTV1
96
20-24
HTV2
96
16-18
Commercial
Nova TV
95
18-21
RTL
92
17-23
Ad mins
per
week
1,071
882
1,512
1,344
Cost/audience
Channel
HTV1
HTV2
Nova TV
RTL
Peak
time
1900-2000
2100-2200
2100-2200
2100-2200
Peak rate
30 sec
KN
1,700
1,600
1,500
1,600
Peak adult
audience
(000s)
667
346
306
396
30 sec peak
adult CPT
(KN)
2.5
4.6
4.9
4.0
Average CPT (all commercial channels): KN 3.7
Ad revenue
2007
Channel
Individuals
Adults
Non-commercial
HTV1
33
35
HTV2
16
16
Commercial
Nova TV
18
18
RTL
24
22
2007
KN (000s)
1,128,173
407,306
1,056,489
1,019,909
81
CROATIA: TELEVISION
Programme
Vremenska Prognoza
Sport - Emisija Poslije Dnevnika
Football Euro 2008 qualifiers England v Croatia
Dnevnik
Croatian Lottery - Rezultat Izvlacenja Lota
Sto Je Muskarac Bez Brkova - Hrvatska Humoristicna Serija
Football Euro 2008 qualifiers Croatia v Macedonia
Football Euro 2008 qualifiers Croatia v Russia
Vinjete Skijasica
Football Euro 2008 qualifiers Croatia v France
Channel
HTV1
HTV1
RTL
HTV1
HTV1
HTV1
HTV2
HTV2
HTV1
HTV2
Top ten television advertisers (2007)
TV expenditure
KN (000s)
163,720
140,810
131,774
131,597
121,503
103,915
101,755
101,489
88,783
85,492
Advertiser
Procter & Gamble
Reckitt Benckiser
T-Mobile
Vip Net GSM
T-Hrvatski Telekom
Coca-Cola
Henkel
L'Oréal
Unilever
Podravka Grupa
Source: MediaPuls
Top ten television product categories (2007)
TV expenditure
KN (000s)
469,270
221,589
190,997
168,800
160,637
158,921
142,079
133,662
116,121
112,322
Category
Telecommunication providers
Financial institutions
Retail
Laundry
Alcohol
Confectionery
Private cars
Soft drinks
Haircare
Food
Source: MediaPuls
82
Adult
TVR
41.1
39.5
37.4
36.0
35.2
32.7
32.7
31.8
31.6
31.0
CROATIA: TELEVISION/NEWSPAPERS
Top television
owners (2007)
Owner
HTV1
Nova TV
RTL
HTV2
TV revenue
KN (000s)
1,128,173
1,056,489
1,019,909
407,306
Source: MediaPuls
Top television
sales houses (2007)
Sales house
HTV
Nova TV
RTL
TV revenue
KN (000s)
1,535,479
1,056,489
1,019,909
Source: MediaPuls
NEWSPAPERS
Newspapers
Title
National dailies
24 Sata
Vecernji List
Jutarnji List
Sportske Novosti
Vjesnik
Business.Hr
Poslovni Dnevnik
Regional dailies
Slobodna Dalmacija
Novi List
Glas Istre
Glas Slavonije
Adult
Full page
B/W
(000s)
(000s)
KN
Adult CPT Full page
B/W
Colour
KN
KN
180
140
130
60
20
10
10
969
498
525
142
24
10
10
31,875
29,287
29,700
13,000
10,000
21,000
17,000
33
59
57
91
413
2,100
1,789
31,875
35,144
35,640
15,600
12,000
21,000
17,000
70
30
30
30
235
146
82
62
25,600
17,328
11,096
7,500
109
119
136
121
30,720
20,794
13,315
10,500
Source: MediaPuls
Average CPT (B/W): KN 79.0
83
CROATIA: NEWSPAPERS
Top ten newspaper
advertisers (2007)
categories (2007)
Advertiser
KN (000s)
Europapress Holding
44,250
Konzum
32,722
Vip Net GSM
24,043
T-Mobile
23,608
Zagrebacka Bank
22,504
Pevec
20,642
Tele2
17,862
Pliva
14,762
T-Hrvatski Telekom
14,492
Lidl
13,354
Category
KN (000s)
107,412
94,295
Retail
90,962
Cars
77,760
Magazines/newspapers
60,584
General
31,084
Electronic media
28,063
Events/attractions
25,540
Retailers/generalist stores
21,154
Social/charities
15,606
Source: MediaPuls
Source: MediaPuls
Top newspaper
owners (2007)
Top ten newspaper
sales houses (2007)
Owner
EPH
Styria
Novi List
Glas Slavonije
Glas Istre
RTD
Vjesnik
Newspaper revenue
(KN)
420,753
319,152
60,596
33,332
21,281
8,950
3,215
Newspaper revenue
Sales house
(KN)
Jutarnji List
214,172
Vecernji List
177,268
24 Sata
133,293
Slobodna Dalmacija
107,301
Metro Express (Dnevnik)
68,130
Novi List
60,596
Glas Slavonije
33,332
Glas Istre
21,281
Sportske Novosti
18,473
Slavonski Dom
12,676
Source: MediaPuls
Source: MediaPuls
84
CROATIA: MAGAZINES
MAGAZINES
Magazines
Title
Business
Lider
General interest
Zagreb News
Globus
Nacional
Extra
National Geographic
Health
Vita
Doktor U Kuci
Men's
Auto Klub
Klik
Playboy
Mens Health
Women's
Gloria
Story
Cosmopolitan
Stars
Elle
Joy
Adult
Colour
B/W
(000s)
(000s)
KN
KN
KN
10
35
18,200
520
18,200
65
60
55
40
29
120
189
159
93
121
32,600
28,000
24,000
18,900
24,400
272
148
151
203
201
32,600
28,000
24,000
18,900
24,400
37
25
68
82
20,000
15,000
294
183
20,000
15,000
45
25
23
18
203
83
58
27
21,900
19,000
21,000
18,600
108
230
361
702
21,900
19,000
21,000
18,600
125
100
48
45
30
12
332
196
119
54
29
15
34,000
26,300
27,000
16,800
24,400
18,700
102
134
226
309
850
1,264
34,000
26,300
27,000
16,800
24,400
18,700
Source:
Average CPT (Colour): KN 206.2
85
CROATIA: MAGAZINES
Top ten magazine
advertisers (2007)
categories (2007)
Advertiser
KN (000s)
Europa Press
22,370
NCL Media Group
16,040
L'Oréal
14,211
Adria Media
12,335
T-Mobile
12,145
Podravka Grupa
11,511
Beiersdorf
11,303
Volkswagen
10,283
Vip Net GSM
9,117
INA
8,345
Category
KN (000s)
57,748
53,464
Cars
40,439
Telecommunications
39,295
General ads
28,755
Electronic media
22,510
Clothing
21,892
Computers and related
17,789
Skincare
15,838
Retail
15,658
Source: MediaPuls
Source: MediaPuls
Top ten magazine
owners (2007)
Top ten magazine
sales houses (2007)
Owner
Gloria
Oglasnik
Globus
Nacional
Story
Zagreb News
Lider
Cosmopolitan
Elle
Extra
Source: MediaPuls
Magazine revenue
KN (000s)
64,338
43,800
42,238
41,419
38,188
31,708
24,583
19,627
18,011
16,316
Sales house
EPH
NCL
Adria Media
Oglasnik
Lider
Vidi
More
Bug
Privredni Vjesnik
Banka
Source: MediaPuls
86
Magazine revenue
KN (000s)
187,701
89,443
82,578
43,800
24,583
6,036
7,371
7,202
5,630
5,449
CROATIA: RADIO/OUTDOOR
RADIO
Costs/audiences
Station
National
Hrvatski Radio 1
Hrvatski Radio 2
Hrvatski Radio 3
Narodni Radio
Otvoreni Radio
Main regional
Radio Sljeme
Radio 101
Radio Rijeka
Radio Dalmacija
Radio Antena
Radio Banovina
Plavi Radio
Type
Peak
time
Peak rate
(30 sec)
KN
audience
adult CPT
(000s)
KN
talk, news
talk, news
talk, news
music (folk)
music (pop)
0700-0715
1300-1315
1100-1115
1000-1015
1100-1115
660
660
300
600
615
62
17
2
92
43
11
39
150
7
14
music
music, talk
music, news
music, news
talk, music
music (folk)
music (pop), talk
1000-1015
1100-1115
0945-1000
1000-1015
1000-1015
1045-1100
1045-1100
600
540
600
300
650
60
550
45
27
27
32
24
31
5
13
20
22
9
27
2
112
Average CPT (all commercial stations): KN 15.1
OUTDOOR
Billboard 2.38 x 5.04m
CityLight 1.185 x 1.75m
Billboard 4 x 3m
Number of
sites
6,600
2,750
3,000
87
Cost per panel
KN (000)
5,940
275
3,050
CROATIA: OUTDOOR
Top ten outdoor
advertisers (2007)
Advertiser
Vip Net GSM
T-Mobile
Hrvatska Demokratska Zajednica
Ministarstvo Unutarnjih Poslova
United Nations Childrens Fund
Zagrebacka Banka
Coca-Cola
Tele2
Getro
Top Spin
Outdoor expenditure
KN (000s)
18,224
13,666
7,503
7,073
6,570
6,339
5,478
5,249
4,919
4,767
Source: MediaPuls
categories (2007)
Category
Retail
Political parties
Events/attractions
General ads
Cars
Clothing
Alcohol
Social/charities
Outdoor expenditure
KN (000s)
45,348
25,295
21,331
19,943
13,767
12,854
9,322
8,619
8,279
7,571
Source: MediaPuls
Top outdoor
contractors (2007)
Outdoor revenue
KN (000s)
207,532
34,410
29,845
3,109
Contractor
Europlakat-Proreklam
Outdoor-Akzent
P.I.O.
Medijski Prostor
Source: MediaPuls
88
CROATIA: CINEMA/INTERNET
CINEMA
Source: Central Bureau of Statistics
per week: KN 2,270
Source: ZenithOptimedia estimate
INTERNET
Homes with internet connection: 606,000 (41.0%)
Typical monthly cost of internet access: KN 100
Cost of display ads
Type
KN
Banner
10
Pop-up
40
Streaming video
90
89
CROATIA: INTERNET
Site
tportal.hr
net.hr
blog.hr
forum.hr
index.hr
bloger.hr
24sata.hr
jutarnji.hr
dnevnik.hr
oglasnik.hr
Unique visitors
per month (000s)
680
670
540
520
500
400
370
350
300
250
Search engine
google
pogodak.hr
Source: ZenithOptimedia estimates
Source: Valicon Research
Top internet
advertisers (2007)
categories (2007)
Internet expenditure
Advertiser
KN (000s)
Styria Medien
6,138
T-Hrvatski Telekom
2,888
Oglasnik
2,516
T-Mobile
2,435
Zagrebacka Banka
1,284
PBZ Grupa
1,210
Posao.hr
954
VIP Net GSM
939
Beiersdorf
931
Category
KN (000s)
7,374
6,591
Electronic media
6,133
General ads
4,123
4,115
Cars
1,301
Events/attractions
1,208
Lotteries
1,016
Music/video entertainment
828
Airlines
586
Source: MediaPuls
Source: MediaPuls
90
CROATIA: MEDIA REACH/OVERALL
MEDIA REACH
Newspapers
Magazines
Radio
Daily
75
11
7
4
Weekly
87
15
9
6
Monthly
91
17
11
7
Source: GFK/ZenithOptimedia estimates
OVERALL
Top ten overall
advertisers (2007)
categories (2007)
Media expenditure
Advertiser
KN (000s)
Vip NET GSM
183,921
T-Mobile
183,629
Procter & Gamble
171,249
T-Hrvatski Telekom
147,810
Reckitt - Benckiser
141,008
L'Oréal
121,312
Coca-Cola
114,582
Europapress Holding
109,757
Konzum
107,620
Tele2
103,071
Media expenditure
Category
KN (000s)
668,699
394,793
Retail
323,297
Cars
270,901
212,095
Alcohol
177,336
Confectionery
174,732
Laundry
170,767
Soft drinks
151,163
Food
130,182
Source: MediaPuls
Source: MediaPuls
Top ten media
owners (2007)
Top ten
sales houses (2007)
Media revenue
Owner
KN (000s)
HTV1
1,128,173
Nova TV
1,056,489
RTL
1,019,909
EPH
420,753
HTV2
407,306
Styria
319,152
Europlakat-Proreklam
207,532
Gloria
64,338
Novi List
60,596
43,800
Oglasnik
Sales house
HTV1
Nova TV
RTL
HTV2
EPH
NCL
Adria Media
Oglasnik
Lider
More
Source: MediaPuls
Source: MediaPuls
91
Media revenue
KN (000s)
1,128,173
1,056,489
1,019,909
407,306
187,701
89,443
82,578
43,800
24,583
7,371
CZECH REPUBLIC: ECONOMIC DATA
CZECH REPUBLIC
ECONOMIC DATA
2000
2001
2002
1 US$ = 20.29 Koruna at 2007 rate
2003
2004
2005
2006
2007
2,577
4.6
2,848
4.4
2,815
9.2
3,026
6.2
2,984
6.0
3,150
4.1
3,216
7.8
3,309
5.0
3,551
10.4
3,551
7.3
Gross Domestic Product (Koruna billion)
at current prices
% change
at 2007 prices
% change
2,189
5.2
2,582
1.2
2,352
7.4
2,650
2.6
2,464
4.8
2,727
2.9
Gross Domestic Product per capita (Koruna 000s)
at current prices
at 2007 prices
214.2
252.6
230.4
259.5
241.6
267.4
252.7
279.2
276.2
297.0
292.8
309.1
315.6
324.7
348.5
348.5
127
140
139
149
147
155
158
163
175
175
at current prices
at 2007 prices
108
127
116
131
121
134
at current prices
at 2007 prices
10.6
12.4
11.4
12.8
11.9
13.2
12.4
13.8
13.6
14.6
14.4
15.2
15.5
16.0
17.2
17.2
10.2
10.2
10.2
10.2
10.2
10.2
10.2
10.2
88.8
4.7
90.4
1.8
90.5
0.1
93.0
2.8
94.7
1.8
97.2
2.6
100.0
2.9
1.40
1.32
1.36
1.37
1.46
1.56
1.49
7.7
7.6
10.5
7.5
12.7
10.7
15.3
12.4
5.3
2.3
Population
Millions
2007=100
% change
84.8
4.0
1.29
at current prices
at 2007 prices
16.4
12.0
16.5
11.3
-1.2
-2.9
92
CZECH REPUBLIC: ADVERTISING EXPENDITURE
Advertising expenditure in CZK million at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
14,681
19,670
24,189
28,165
32,815
32,421
34,931
38,614
43,530
50,201
52,871
Newspapers
3,035
4,390
4,896
5,526
5,461
6,490
6,836
7,804
8,114
9,379
8,716
Magazines
3,771
4,199
5,111
5,783
6,209
6,472
6,924
7,731
8,741
9,772
10,618
TV
7,215
9,194
12,006
14,516
17,970
15,529
16,869
18,153
21,350
23,681
24,374
661
857
1,030
1,144
976
55
1,050
1,190
100
1,040
76
1,859
200
1,693
63
1,934
240
2,169
111
1,674
348
2,157
167
1,938
664
2,398
154
1,943
830
2,640
199
2,502
2,028
2,815
192
2,748
3,408
Advertising expenditure in CZK million at constant 2007 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
20,320
24,615
29,651
33,213
36,964
35,878
38,605
41,513
45,955
51,657
52,871
Newspapers
4,201
5,494
6,002
6,516
6,152
7,182
7,555
8,390
8,566
9,651
8,716
Magazines
5,219
5,255
6,265
6,820
6,994
7,162
7,652
8,311
9,228
10,055
10,618
TV
9,985
11,505
14,717
17,118
20,242
17,185
18,643
19,516
22,539
24,368
24,374
915
1,072
1,289
1,403
1,196
67
1,238
1,403
118
1,172
86
2,094
225
1,874
70
2,140
266
2,397
123
1,850
385
2,319
180
2,084
714
2,532
162
2,051
877
2,717
205
2,575
2,087
2,815
192
2,748
3,408
Source: Amer Nielsen, TNS A-Connect, Cinexpress, SVIT, ZenithOptimedia
4. Classified included
5. Internet includes display and search
6. Since 2006, outdoor has included an estimate for in-store media
93
CZECH REPUBLIC: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
77,276
Prague
Czech
Czech Koruna (CZK)
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
821
629
894
746
698
696
598
5,083
Female
(000s)
778
595
848
710
695
758
914
5,298
Total
(000s)
1,599
1,224
1,742
1,456
1,393
1,455
1,513
10,381
Source: Czech Statistical Office
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
756
572
1,106
857
1,051
4,342
Female
(000s)
652
547
931
1,125
1,225
4,480
Total
(000s)
1,408
1,119
2,037
1,982
2,276
8,822
Source: Mediaprojekt 2008 (1/1/2008-30/6/2008)
Definition of status:
AB = highest/middle managerial, top-level education
C1 = non-manual, high education level, skilled, company owners
C2 = skilled non-manual
D = skilled manual/clerical
E = unskilled workers/agricultural/fishing/subsistence/inactive/low education
94
CZECH REPUBLIC: TELEVISION
TELEVISION
Colour
VCR
DVD
Multiset
Teletext
Digital satellite dish
Digital terrestrial television (DTT)
IPTV
97.8%
49.3%
51.1%
30.2%
80.0%
24.0%
7.0%
19.1%
13.7%
9.7%
2.6%
Source: ATO - MEDIARESEARCH, Continual Survey April-June 2008
TV licence cost (per year): CZK 1,440
Cable (analogue)
Cable (digital)
DTH (digital)
IPTV
Average
subscription
CZK
499
599
260-689
449-547
Source: ZenithOptimedia Research, Media Price list
95
Main channels
Channel
Commercial
CT 1
CT 2
CT 24
CT 4 Sport
Nova
Prima
Ocko
Eurosport
Galaxie Sport
Hallmark
Spektrum
Animal Planet
Jetix
Film+
Zone Romantica
Zone Reality
Minimax
AXN
Cs Film
Sport 1
HBO
Nova Cinema
Technical
Daily
penetration
hours of
(%)
transmission
97.4
96.8
32.9
30.2
97.3
93.8
25.9
19.3
15.7
14.8
14.0
12.9
12.5
11.8
8.8
8.4
7.8
7.7
6.7
6.4
5.9
4.5
24
24
24
24
24
24
24
18
18
24
18
24
24
24
24
24
14
24
12
24
24
15
Ad mins
per
week
76
50
50
50
1,512
1,512
1,512
1,134
1,512
1,134
1,512
1,512
1,512
1,512
1,512
882
1,512
756
1,512
1,512
945
Source: ATO - MEDIARESEARCH
Cost/audience
Channel
CT 1
CT 2
CT 24
CT 4 Sport
Nova
Prima
Peak
time
1800-2300
1800-2300
1600-1900/2100-2300
1600-1900/2100-2300
1800-2300
1800-2300
Peak rate
30 sec
CZK
316,284
316,284
12,000
8,000
276,254
136,795
Peak adult
audience
(000s)
734
201
15
12
1,275
562
Average CPT (all commercial channels): CZK 365.8
96
30 sec peak
adult CPT
CZK
431.0
1,574.9
795.9
654.0
216.6
243.6
2007
Individuals
Adults
Channel
Commercial
CT 1
CT 2
CT 24
CT 4 Sport
Nova
Prima
Others
22.7
7.9
0.7
0.5
39.6
19.1
9.6
22.7
8.0
0.8
0.5
39.6
19.4
9.2
Ad revenue
2007
CZK (000s)
1,412,760
133,662
28,983
17,947
5,317,297
3,774,618
160,823
Source: TV meter data, ATO - MEDIARESEARCH, ZenithOptimedia Research estimates
Programme
Televizní noviny
Sportovní noviny
Počasí
Střepiny
ANNO 2006
Humor na scénu!
Ordinace v růžové zahradě
Výměna manželek
Humor na scénu!
StarDance... když hvězdy tančí - Finále
Channel
Nova
Nova
Nova
Nova
Nova
Nova
Nova
Nova
Nova
CT 1
Top ten television
advertisers (2007)
Advertiser
Procter & Gamble
Danone
Telefonica O2
Unilever
Henkel
Vodafone
Reckitt Benckiser
L'Oréal
Nestlé
T-Mobile
TV expenditure
CZK (000s)
1,298,444
1,046,043
979,669
952,012
928,713
714,784
672,763
570,884
509,255
461,199
Source: ZenithOptimedia, TNS MI
97
Adult
TVR
40.1
36.9
30.1
29.8
28.6
27.3
27.0
25.5
25.3
25.1
categories (2007)
Category
Food & drinks
Drugs & cosmetics
Office equipment
Finance
Health care
Leisure
Vehicles
Super/hypermarkets & property
Services
Breeders, gardeners & handymen
TV expenditure
CZK (000s)
6,497,304
5,594,280
3,230,423
2,488,395
2,034,226
1,572,423
1,279,416
583,135
286,667
268,423
Top television
owners (2007)
Owner
CME
MTG
public
Mafra
Top television
sales houses (2007)
Sales house
CME Media Services
FTV Prima
ARBOmedia.net Praha
Mafra
BPM
98
CZECH REPUBLIC: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily N=National R=Regional F=Free
Title
Blesk (d, N)
Mladá fronta DNES (d, N)
Metro (d, N, F)
Právo (d, N)
Aha! (d, N)
24 hodin (d, R, F)
Lidové noviny (d, N)
Šíp (d, N)
Sport (d, N)
Hospodářské noviny (d, N)
Deník - Jihočeský kraj (d, R)
Deník - Jihomoravský kraj (d, R)
Deník - Karlovarský kraj (d, R)
Deník - kraj Vysočina (d, R)
Deník - Královéhradecký kraj (d, R)
Deník - Liberecký kraj (d, R)
Deník - Moravskoslezský kraj (d, R)
Deník - Olomoucký kraj (d, R)
Deník - Pardubický kraj (d, R)
Deník - Plzeňský kraj (d, R)
Deník - Středočeský kraj (d, R)
Deník - Ústecký kraj (d, R)
Deník - Zlínský kraj (d, R)
Moravskoslezský deník (d, R)
Plzeňský deník (d, R)
Brněnský deník (d, R)
Českobudějovický deník (d, R)
Olomoucký deník (d, R)
Hradecký deník (d, R)
Orlický deník (d, R)
Jindřichohradecký deník (d, R)
Zlínský deník (d, R)
Břeclavský deník (d, R)
Žďárský deník (d, R)
Pražský deník (d, R)
Karlovarský deník (d, R)
Krkonošský deník (d, R)
Klatovský deník (d, R)
Benešovský deník (d, R)
Pardubický deník (d, R)
Havlíčkobrodský deník (d, R)
Ústecký deník (d, R)
Chrudimský deník (d, R)
Příbramský deník (d, R)
Blanenský deník (d, R)
Písecký deník (d, R)
Adult
Full page Adult CPT
B/W
B/W
(000s)
(000s)
CZK
CZK
542
1,481
454,860
307
360
1,049
469,800
448
250
431
241,920
561
199
413
172,060
417
167
308
126,350
411
120
206
153,360
746
106
216
200,970
930
96
148
57,000
384
84
346
170,952
494
72
217
336,768
1,549
130
72,960
561
131
70,680
541
46
54,720
1,192
66
57,000
859
78
72,960
941
39
61,560
1,596
149
68,400
458
77
43,320
566
74
72,960
980
120
86,640
722
114
38,760
340
74
72,960
992
47
43,320
931
95
27,360
287
69
59,280
864
46
31,920
694
39
52,440
1,342
34
20,520
607
28
31,920
1,137
28
15,960
579
26
18,240
715
23
20,520
895
23
18,240
798
21
20,520
958
21
38,760
1,833
21
31,464
1,511
20
15,960
785
20
26,220
1,296
20
15,960
813
19
31,920
1,656
19
20,520
1,097
18
31,920
1,748
18
20,520
1,138
17
15,960
914
17
13,680
800
17
18,240
1,071
99
Full page
Colour
CZK
665,106
657,720
291,600
245,800
176,890
153,360
281,358
76,950
274,529
458,687
98,496
95,418
73,872
76,950
98,496
83,106
92,340
58,482
98,496
116,964
52,326
98,496
58,482
36,936
80,028
43,092
70,794
27,702
43,092
21,546
24,624
27,702
24,624
27,702
52,326
42,476
21,546
35,397
21,546
43,092
27,702
43,092
27,702
21,546
18,468
24,624
newspapers (contd)
Title
Opavský a hlučínský deník (d, R)
Táborský deník (d, R)
Vyškovský deník (d, R)
Boleslavský deník (d, R)
Novojičínský deník (d, R)
Znojemský deník (d, R)
Přerovský deník (d, R)
Rokycanský deník (d, R)
Chebský deník (d, R)
Hodonínský deník (d, R)
Liberecký deník (d, R)
Prachatický deník (d, R)
Děčínský deník (d, R)
Jablonecký deník (d, R)
Strakonický deník (d, R)
Litoměřický deník (d, R)
Pelhřimovský deník (d, R)
Kolínský deník (d, R)
Valašský deník (d, R)
Bruntálský a krnovský deník (d, R)
Českolipský deník (d, R)
Sokolovský deník (d, R)
Třebíčský deník (d, R)
Rychnovský deník (d, R)
Náchodský deník (d, R)
Šumperský a jesenický deník (d, R)
Prostějovský deník (d, R)
Nymburský deník (d, R)
Chomutovský deník (d, R)
Svitavský deník (d, R)
Mělnický deník (d, R)
Kladenský deník (d, R)
Domažlický deník (d, R)
Kutnohorský deník (d, R)
Jičínský deník (d, R)
Hranický deník (d, R)
Berounský deník (d, R)
Mostecký deník (d, R)
Tachovský deník (d, R)
Teplický deník (d, R)
Frýdeckomístecký a třinecký deník (d, R)
Kroměřížský deník (d, R)
Českokrumlovský deník (d, R)
Slovácký deník (d, R)
Rakovnický deník (d, R)
Adult
Full page Adult CPT
B/W
B/W
(000s)
(000s)
CZK
CZK
16
18,240
1,118
16
18,240
1,133
16
13,680
858
16
31,920
2,056
15
15,960
1,044
15
13,680
908
15
13,680
922
15
15,732
1,065
14
18,240
1,279
14
18,240
1,330
14
31,920
2,351
14
18,240
1,344
13
18,240
1,361
13
13,680
1,078
13
18,240
1,452
12
18,240
1,488
11
13,680
1,190
11
15,960
1,423
11
13,680
1,229
11
11,400
1,050
11
15,960
1,470
11
15,732
1,456
10
13,680
1,318
10
15,960
1,558
10
15,960
1,563
10
13,680
1,390
10
13,680
1,407
10
25,080
2,607
10
13,680
1,426
10
15,960
1,671
9
13,680
1,478
9
15,960
1,795
9
18,240
2,079
9
15,960
1,830
9
15,960
1,848
8
11,400
1,370
8
15,960
2,005
8
18,240
2,366
8
15,732
2,088
7
18,240
2,514
7
18,240
2,690
7
11,400
1,718
6
18,240
2,920
6
13,680
2,345
6
13,680
2,446
100
Full page
Colour
CZK
24,624
24,624
18,468
43,092
21,546
18,468
18,468
21,238
24,624
24,624
43,092
24,624
24,624
18,468
24,624
24,624
18,468
21,546
18,468
15,390
21,546
21,238
18,468
21,546
21,546
18,468
18,468
33,858
18,468
21,546
18,468
21,546
24,624
21,546
21,546
15,390
21,546
24,624
21,238
24,624
24,624
15,390
24,624
18,468
18,468
newspapers (contd)
Title
Žatecký a lounský deník (d, R)
Jihlavský deník (d, R)
Karvinský deník (d, R)
Havířovský deník (d, R)
Turnovský a semilský deník (d, R)
Adult
Full page Adult CPT
B/W
B/W
(000s)
(000s)
CZK
CZK
5
15,960
3,167
4
13,680
3,159
3
15,960
5,025
2
13,680
8,222
1
13,110
9,018
Source: Mediaprojekt 2008 (1/1/2008-30/6/2008), DATAMEDIA, MDS
Average CPT (B/W): CZK 648.0
101
Full page
Colour
CZK
21,546
18,468
21,546
18,468
17,699
Top ten newspaper
advertisers (2007)
Advertiser
Volkswagen
Mountfield
Lidl
Datart
Telefonica O2
Vodafone
T-Mobile
Sazka
Tesco
Aaa Auto
CZK (000s)
231,091
209,215
192,943
162,615
159,398
142,598
142,079
131,478
108,892
105,427
categories (2007)
Category
CZK (000s)
Vehicles
1,342,366
Home/office equipment
1,139,324
Leisure
871,854
Education
785,513
Superrmarkets/property
725,352
Finance
714,763
Services
489,111
Small format/non-commercial
330,739
Building materials
317,017
Handymen
268,029
Top newspaper
owners (2007)
Top newspaper
sales houses (2007)
Owner
Mafra
Vltava Labe Press
Ringier
Borgis
Economia
Mlada Fronta
Sales house
Mafra
Ringier
Inzertmedia
Economia
Mlada Fronta
102
CZECH REPUBLIC: MAGAZINES
MAGAZINES
Magazines
bm=bimonthly q=quarterly Circulation
Title
(000s)
Cooking
Chef Gurmán (m)
69
Apetit (m)
67
Nejlepší recepty (m)
38
Báječné recepty (bm)
34
La Cucina Italiana (m)
30
Culture
Premiere (m)
48
Report (m)
37
TIME IN (m)
35
Cinema (m)
30
Spark (m)
25
XMAG (m)
20
Filter (m)
19
Rock & Pop (m)
16
DVDmag (q)
15
Business
Týden (w)
71
Respekt (w)
40
Euro (w)
30
Ekonom (w)
27
Dane a právo v praxi (m)
25
Profit (Stanford) (w)
20
Osobní finance (m)
17
Zboží & Prodej (m)
13
Moderní obchod (m)
11
Business World (m)
10
Business Week (w)
10
Czech Business Weekly (w)
10
Výber (m)
10
Business Spotlight (bm)
10
Finanční Management (w)
7
TREND Marketing (m)
6
Exclusive
Cosmopolitan (m)
100
Elle (m)
78
Marianne (m)
72
Harper's BAZAAR (m)
70
Style (m)
70
Maxim (m)
68
FHM (m)
50
Adult
readership Colour
Colour
B/W
(000s)
CZK
CZK
CZK
103
86
110
-
150,000
160,000
95,000
89,000
110,000
1,869
864
-
-
63
75
47
30
51
26
160,000
100,000
145,000
135,000
50,000
99,000
99,000
70,000
80,000
2,558
1,802
1,070
3,308
1,370
3,090
-
269
113
104
120
35
40
-
210,000
132,000
203,000
208,000
32,000
169,000
119,000
100,000
103,000
85,000
108,400
175,000
110,000
52,000
59,000
76,000
782
1,169
1,943
1,730
4,875
2,948
-
73,500
-
215
170
153
60
44
115
-
236,400
225,000
210,000
202,500
177,600
195,000
202,500
1,099
1,322
1,373
3,348
4,081
1,702
-
-
magazines (contd)
Title
(000s)
Juicy (m)
45
Esquire (m)
42
Dolce Vita (m)
25
TOP Class (bm)
23
Xantypa (m)
21
Playboy (m)
17
Formen (m)
15
Health
Dieta (m)
50
Fit pro život (m)
45
Zdraví (m)
35
Fitstyl (bm)
35
Puls (m)
31
Home Decorating/DIY
Dům & bydlení (w)
175
Receptár (m)
116
Recepty prima nápadů (m)
50
Naše krásná zahrada (m)
47
Náš útulný byt (m)
42
Chatar & chalupár (m)
39
Marianne Bydlení (m)
36
Dům a zahrada (m)
30
Doma atd. (bm)
30
Bydlení (m)
25
Byt magazín (m)
25
Moderní byt (m)
22
Bydlíme (bm)
20
Home (m)
20
Praktik (m)
19
Svet kuchyní (q)
16
Living (bm)
16
Pekné bydlení (m)
15
Living Kuchyne (q)
15
Living Koupelna (q)
13
Nové bydlení (q)
12
Domov (m)
11
Svet koupelen (q)
9
Motoring
Svet motorů (w)
49
Autocar (w)
40
Speed (m)
40
Autosport & Tuning (m)
40
Auto Tip (f)
38
Autohit (f)
36
Adult
readership
(000s)
99
70
51
78
34
104
Colour
Colour
B/W
CZK
CZK
CZK
160,000
1,623
202,500
2,911
177,600
99,000
125,000
2,467
155,000
1,981
160,000
4,690
-
75
154
133
57
119,000
82,000
78,000
95,000
115,000
1,581
507
713
2,005
54,000
-
322
297
112
47
102
56
120
85
66
35
44
28
32
79
40
45
99,000
109,000
85,000
75,000
75,000
69,000
95,000
85,000
69,000
85,000
59,000
89,000
59,000
80,000
42,900
49,000
69,000
68,000
59,000
59,000
69,000
69,000
49,000
308
367
671
1,608
679
1,683
708
1,000
1,359
1,393
1,535
2,096
1,858
871
1,740
1,090
31,000
-
181
43
147
118
115,000
157,100
168,600
65,000
105,000
95,000
637
3,938
712
804
-
magazines (contd)
Title
(000s)
F1 Racing (m)
30
Auto 7 (w)
30
Autostyl (m)
28
Automobil Revue (m)
21
MOTOhouse (m)
20
Auto Tip Extra (q)
20
Auto motor a sport (m)
18
Opel magazín (q)
17
Motocykl (m)
17
Supermoto (m)
16
Alfa Romeo magazín (q)
15
Off Road (m)
15
AutoProfi (m)
15
Audi magazín (q)
12
Lastauto omnibus (m)
8
Doprava a silnice (m)
8
IT
Computer (f)
60
Počítač pro každého (f)
49
Chip (m)
42
Extra PC (m)
40
Mobility (m)
37
Jak na počítač (m)
34
Nejlepší PC rady + návody (f)
30
PC World (m)
30
Svet mobilů (m)
25
Click! (m)
14
Computerworld (f)
10
Connect! (m)
9
Pixel (m)
8
Inside Report (m)
3
PC games
Score (m)
35
Level (m)
26
Social
Rytmus života (w)
402
Spy (w)
170
Týdeník Kvety (w)
123
Reader's Digest Výber (m)
117
Jackie (w)
110
Reflex (w)
78
Story (w)
66
Mf plus (w)
60
Šťastný Jim (w)
50
Adult
readership
(000s)
31
96
133
101
65
27
57
21
105
Colour
Colour
B/W
CZK
CZK
CZK
123,300
99,000
3,241
90,000
105,000
1,088
69,000
109,000
818
125,000
1,233
78,000
69,000
1,061
77,000
2,853
38,500
64,000
62,000
1,095
69,000
60,000
64,000
3,024
45,000
91
101
141
43
70
53
91
69
20
73
-
99,000
99,000
105,000
99,000
83,000
72,000
99,000
98,000
85,000
79,000
98,000
83,000
45,000
65,000
1,091
984
744
2,276
1,184
1,363
1,080
1,239
3,951
1,343
-
-
69
89
90,000
80,000
1,305
903
-
872
148
501
162
103
277
201
105
100
175,000
215,000
225,000
131,000
169,000
210,000
199,000
149,000
135,000
201
1,448
449
807
1,643
759
989
1,422
1,347
-
magazines (contd)
Title
(000s)
Instinkt (w)
49
Sedm (f)
44
Sport
Muscle & Fitness (m)
48
Fitness (bm)
42
Hattrick (m)
36
Ski magazín (m)
23
PROFootball (m)
21
PROHockey (m)
21
Board (m)
16
Everest (q)
15
Oceán (q)
15
Gól (w)
14
Cykloturistika (m)
13
Golf (m)
12
Potápení (bm)
12
Golf Digest C&S (m)
11
Yacht (m)
11
ForGolf (m)
10
Tenis (m)
8
TV guides/supplements
Blesk magazín TV (w)
676
Magazín DNES + TV (w)
511
TV magazín (w)
451
TV max (f)
447
Magazín Právo + TV (w)
443
ONA DNES (w)
322
TV Star (f)
214
TV mini (f)
177
Pátek Lidových novin (w)
154
Týdeník Televize (w)
140
Sport magazín (w)
107
Víkend (w)
85
TV Revue (w)
82
TV Plus (w)
78
IN magazín (w)
72
TV Duel & film (f)
46
Sundays
Nedelní Blesk (w)
332
Aha! (Nedelní vydání) (w)
165
Nedelní Sport (w)
76
Technical
21. století (m)
77
History revue (m)
55
Adult
readership Colour
Colour
B/W
(000s)
CZK
CZK
CZK
149
159,000
1,070
51
130,000
2,558
-
106
92
63
76
-
90,000
28,000
90,000
60,500
40,000
40,000
54,600
65,000
65,000
25,000
59,000
119,900
79,000
130,000
79,000
117,000
44,000
433
639
772
-
-
1,690
1,375
1,976
315
663
706
162
233
332
283
408
182
108
76
212
81
305,000
358,000
350,000
140,000
219,000
259,000
145,000
99,000
152,000
190,000
120,000
173,800
130,000
95,000
173,800
152,000
181
260
177
444
330
367
897
424
458
671
294
957
1,205
1,245
819
1,884
-
754
182
285
270,480
125,580
132,240
359
691
464
193,200
76000
-
314
-
119,000
89,000
379
-
-
magazines (contd)
Title
(000s)
VTM Science (m)
40
Stuff (m)
35
Svet (m)
29
T3 (m)
20
Video domácí kino (m)
20
Digitální foto (m)
20
Stereo & Video (m)
17
Design&Home Digest (m)
16
FotoVideo (m)
15
DIGIfoto (m)
14
Vesmír (m)
10
Video hobby (m)
2
Travel
Epocha (f)
88
100+1 (f)
52
Lidé a zeme (m)
52
National Geographic (m)
50
Zeme sveta (m)
30
Koktejl (m)
28
Sezona (m)
15
Women's
Svet ženy (m)
360
Blesk pro ženy (w)
259
Chvilka pro tebe (w)
197
Tina (w)
173
Katka (w)
133
Claudia (w)
122
Vlasta (w)
121
Prekvapení (w)
117
Žena a život (f)
103
Glanc (f)
101
Love Star (m)
90
Napsáno životem (f)
73
Maminka (m)
60
Praktická žena (m)
49
Paní domu (m)
47
Betynka (m)
42
Čas na lásku (f)
38
Hair a Beauty (m)
35
Burda (m)
31
Dáma (bm)
20
Doteky štestí (m)
0
Family Star (m)
0
Adult
readership
(000s)
36
53
41
38
30
-
107
Colour
Colour
B/W
CZK
CZK
CZK
95,000
2,627
157,100
99,000
1,856
140,000
110,000
99,000
2,439
149,000
3,873
80,000
90,000
95,000
3,157
75,000
43,500
40,000
-
156
199
142
201
96
-
89,000
115,000
129,000
205,000
50,000
185,000
99,000
569
578
906
1,019
1,925
-
-
487
637
734
446
579
252
507
448
393
307
23
212
99
200
78
90
84
79
-
225,000
160,000
150,000
220,000
195,000
135,000
255,000
135,000
260,000
190,000
89,000
50,000
129,000
199,000
89,000
150,000
50,000
99,000
115,000
68,000
35,000
149,000
462
251
204
493
337
536
503
301
662
619
3,841
236
1,301
995
1,145
1,662
593
1,460
-
38,000
18,000
-
magazines (contd)
Title
(000s)
Youth
Bravo (f)
92
ABC (f)
83
Bravo Girl! (f)
80
Top dívky (m)
60
Cosmogirl (m)
60
Dívka (m)
54
Popcorn (m)
44
Adult
readership Colour
Colour
B/W
(000s)
CZK
CZK
CZK
188
128
100
105
59
156
84
260,000
115,000
150,000
120,000
168,600
160,000
99,000
Source: MEDIA PROJEKT 2008 (1.1.2008 - 30.6.2008), DATAMEDIA, MDS
Average CPT (Colour): CZK 694
108
1,381
898
1,500
1,138
2,870
1,028
1,176
-
Top ten magazine
advertisers (2007)
categories (2007)
Advertiser
CZK (000s)
Telefonica O2
218,047
Vodafone
215,478
Volkswagen
191,373
Unilever
190,746
L'Oréal
185,716
TV Products
132,055
T-Mobile
124,028
Agentura Ats Praha
114,064
PSA
84,779
Avon Cosmetics
74,371
Category
CZK (000s)
2,156,959
Vehicles
1,042,773
Pharmaceuticals
999,347
Leisure
936,100
Healthcare
810,545
Finance
639,045
Food and drink
637,832
Teleshopping
592,731
Clothes/shoes
557,546
Services
508,023
Source: ZenithOptimedia Research, TNS MI
Top ten magazine
owners (2007)
Top ten magazine
sales houses (2007)
Owner
Stratosfera
Ringier
Bauer Media
Hachette Filipacchi
Mlada Fronta
Sanoma Magazines
Mafra
Burda
Economia
Mediacop
Sales house
Stratosfera
Ringier
Bauer Media
Hachette Filipacchi
Mlada Fronta
Sanoma Magazines
Mafra
Economia
Mediacop
Astrosat
109
CZECH REPUBLIC: RADIO
RADIO
Number of radio households: 3,186,891 (78.8%)
Source: TGI, MML 1Semester 2008
Source: APSV, RADIO PROJEKT
Average daily listening minutes per adult: 192.2
Source: RADIO PROJEKT 1Q+2Q 2008 (1/1/2008 - 30/6/2008)
Costs/audiences
Station
National
ČRo 1 - Radiožurnál
ČRo 2 - Praha
Radio Impuls
Evropa 2
Frekvence 1
Main regional
Radio Blaník
Radio Čas
Radio OK
Country Radio
Radio Beat
Hitradio Orion
Rádio Petrov
Radio Černá Hora
Hitrádio Vysočina
Kiss Hády
Hitrádio Magic
Hitrádio Faktor
Rádio Krokodýl
Radio City
Hitrádio FM plus
Radio Contact Liberec
Type
Peak
time
Peak rate
(30 sec)
CZK
audience
adult CPT
(000s)
CZK
talk
talk
talk/music
music
talk/music
0800-1000
0800-1000
0900-1200
0900-1200
0900-1200
21,900
8,170
25,900
19,200
22,900
202
137
361
189
273
109
60
72
102
84
talk/music
talk/music
music
talk/music
music
music
music
music
music
music
music
music
music
music
music
music
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
6,867
4,267
2,933
2,733
3,367
2,300
1,483
2,500
3,183
3,383
1,267
1,700
2,133
1,800
2,033
2,167
139
59
54
47
42
25
23
22
22
19
18
18
18
16
16
15
49
73
54
58
81
91
65
112
145
177
69
96
121
110
127
141
RADIO PROJEKT 1Q+2Q 2008 (1.1.2008 - 30.6.2008), Datamedia
Average CPT (all commercial stations): CZK 92
110
CZECH REPUBLIC: RADIO
Top ten radio
advertisers (2007)
categories (2007)
Radio expenditure
Advertiser
CZK (000s)
Vodafone
120,257
Telefonica O2
114,063
T-Mobile
57,564
Volkswagen
48,084
AAA Auto
39,288
Raiffeisenbank
37,839
Komercni Banka
32,155
Kooperativa Pojistovna
29,067
Mountfield
26,967
Plus Diskont Potravin
24,777
Radio expenditure
Category
CZK (000s)
389,363
Finance
263,660
Vehicles
243,092
Leisure
117,180
Food and drink
114,053
Supermarkets
75,629
Handymen
64,408
Services
50,204
Healthcare
44,520
Building materials
42,333
Top radio
owners (2007)
Top radio
sales houses (2007)
Owner
Lagardere Active Radio
Londa
Radio Investments
Public stations
GES Holding
Stamford Managing
Sales house
RRM
MMS
Arbomedia
111
CZECH REPUBLIC: OUTDOOR
OUTDOOR
Number of outdoor sites: > 56,575
Type/size of display (m)
Backlights (9.6x3.6)
Backlights (5.1x2.4)
Billboards (5.1x2.4)
Bigboards (9.6x3.6; 8.2x3)
doubleBGB
CLV (1.185 x 1.75)
CLV in stores (1.185 x1.75)
superposters (individual)
phone boxes (0.84x1.18)
Benchs (1.64 x 0.59)
6x3
Number of
sites (approx.)
180
130
19,100
1,450
35
9,900
2,600
300
19,050
3,500
330
Cost per panel
per month (CZK)
80,000-120,000
35,000-39,000
6,500-27,000
38,000-99,000
139,000-170,000
6,500-20,000
6,500-17,000
55,000-350,000
3,300-7,000
1,000-3,000
20,000-40,000
Source: Gfk, ZenithOptimedia
Top ten outdoor
advertisers (2007)
Advertiser
Telefonica O2
Vodafone
T-Mobile
Unilever
Radio Impuls
Plzensky Prazdroj
Komercni Banka
Renault
Nokia Electronics
Samsung Electronics
Top outdoor product
categories (2007)
Outdoor expenditure
CZK (000s)
136,468
113,940
70,526
40,232
34,146
31,282
29,595
27,361
27,047
19,788
Top outdoor contractors (2007)
Contractor
JCDecaux Group
Outdoor/Akzent
Euro AWK
Bigmedia
News Outdoor
Superposter
112
Outdoor expenditure
Category
CZK (000s)
582,131
Leisure
363,102
Food and drink
289,241
Vehicles
193,690
Finance
182,958
Services
160,788
Supermarkets
144,838
Clothes/shoes
140,395
Pharmaceuticals
91,424
CZECH REPUBLIC: CINEMA
CINEMA
Source: Palace Cinemas, CineXpress, New Age Media
per week: CZK 9,621
Average CPT: CZK 9,487
Trend in admissions
2002
2003
2004
2005
2006
2007
Admissions
(mill)
10.7
12.1
12.0
9.5
11.5
10.1
Source: UFD
Age
15-24
25-34
35-44
45+
Sex
Male
Female
Net income (CZK)
no income
up to 7,500
7,501 - 15,000
over 15,000
%
26.7
27.4
21.2
24.7
%
48.9
51.1
%
16.5
12.3
41.3
29.8
Source: MCM 2007, AVE Marketing
113
CZECH REPUBLIC: CINEMA
Gross takings
CZK (000s)
124,319
81,269
68,719
62,372
46,605
45,436
44,895
43,268
32,084
26,641
Film
Vratné lahve
Obsluhoval jsem anglického krále
Shrek the Third
Medvídek
Gympl
Simpsons
Ratatouille
Bestiář
Source: UFD
Top ten cinema
advertisers (2007)
Advertiser
Vodafone
Telefonica O2
T-Mobile
Kraft
New Yorker
Hewlett Packard
Sony Ericsson
ETA
Procter & Gamble
Red Bull
Cinema expenditure
CZK (000s)
65,455
12,479
8,432
7,069
6,514
6,479
6,436
5,026
4,617
3,882
Top ten cinema
Cinema expenditure
Category
CZK (000s)
115,683
Food and drink
23,860
Clothes/shoes
10,991
Leisure time
8,410
Pharmaceuticals
7,152
Finance
6,225
Healthcare
5,996
Education
5,544
Vehicles
4,883
Services
2,278
Top cinema
owners (2007)
Top cinema
sales houses (2007)
Owner
Palace cinemas
Village cinemas
IT cinemas
Cinestar
Sales house
Screenvision*
Palace media
Cinexpress
Source: ZenithOptimedia Research
Source: ZenithOptimedia Research
* Screenvision closed down in early 2008
114
CZECH REPUBLIC: INTERNET
INTERNET
Adult internet users with home broadband: 3,247,497 (37.0%)
Typical monthly cost of internet access: CZK 540
Average minutes spent online per day (adults with
internet access):
Total: 49.6
At home: 50.8
At work: 40.2
Cost of display ads
Type
CZK
leader board 745x100
200-1,700
button (250x250, 300x300)
60-750
video banner
300-1,200
skyscraper
50-700
Source: Pricelist of sites
Age
12-24
25-34
35-54
55-64
%
32.26
26.14
32.36
7.72
65+
Sex
Male
Female
Net household
income (CZK)/Class
up to 6,000
6,001 - 10,000
10,001 - 15,000
15,001 - 20,000
20,001 - 25,000
25,001 - 30,000
30,001 - 35,000
35,001 - 40,000
40,001 - 50,000
50,001 and above
no income
declined to answer
1.52
%
53.22
46.78
%
CZK
Keyword
seznam.cz
weather
time table (bus, tram, train…)
porno
olympic games
horoscope
sex
mp3
games
traveling
Source: Main servers
2.15
4.39
10.62
13.74
12.69
12.01
8.20
7.82
6.79
6.87
3.27
11.47
Source: NetMonitor 08/2008
115
CZECH REPUBLIC: INTERNET
Site
Seznam
Novinky
iDnes
Centrum
Firmy
Super
Blog
Atlas
Mapy
Estranky
Unique visitors
per month
4,045,473
2,558,031
2,523,354
2,360,512
2,111,685
2,075,583
1,997,092
1,727,599
1,722,874
1,634,021
Search engine
Seznam
Google
Centrum
Source: Toplist 10_2008
Source: NetMonitor 12/2007
Top ten internet
advertisers (2007)
categories (2007)
Advertiser
CZK (000s)
Telefonica O2
104,364
Vodafone
69,625
T-Mobile
67,990
Bwin.Com
58,436
Volkswagen
45,895
LMC
45,218
Sky Europe Airlines
37,091
invia.cz
30,760
HP Tronic Zlín
27,368
Komercni Banka
27,284
Category
CZK (000s)
578,155
Finance
300,272
Leisure
214,401
Vehicles
205,270
Services
192,818
Supermarkets
143,472
Education
94,142
Food and drink
70,465
Pharmaceuticals
64,153
Healthcare
30,436
Source: ZenithOptimedia Research,
TNS MI, AdMonitoring
Source: ZenithOptimedia Research,
TNS MI, AdMonitoring
Top internet
owners (2007)
Top internet
sales houses (2007)
Owner
Seznam.cz
Centrum Holdings
Mafra
Ringier
Internet Info
AliaWeb
Computer Press
Google
Sales house
Impression Media
ARBOmedia
AMEDIA
Source: ZED Digital, ZenithOptimedia
estimate
Source: ZED Digital, ZenithOptimedia estimate
116
CZECH REPUBLIC: MEDIA REACH/OVERALL
MEDIA REACH
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
67.9
31.7
11.1
41.3
0.2
13.1
Weekly
90.3
75.4
63.9
74.1
76.2
5.8
36.1
Monthly
92.6
81.6
79.2
79.3
18.8
41.7
Source:MML-TGI ČR 2008 (07.01.2008 - 22.06.2008)
OVERALL
Top ten overall
advertisers (2007)
Advertiser
Telefonica O2
Vodafone
Procter & Gamble
Unilever
Danone
Henkel
T-Mobile
L'Oréal
Volkswagen
Reckitt Benckiser
Media expenditure
CZK (000s)
1,722,986
1,442,137
1,370,844
1,201,508
1,063,116
961,095
931,817
773,242
765,623
677,185
categories (2007)
Media expenditure
Category
CZK (000s)
8,192,038
Food and drink
7,763,140
Pharmaceuticals
6,897,712
Finance
4,595,318
Vehicles
4,311,491
Leisure
4,083,469
Healthcare
3,069,231
Supermarkets
1,941,379
Services
1,689,888
Education
1,040,611
Top ten media
owners (2007)
Top ten
sales houses (2007)
Owner
CME
MTG
public
Mafra
Vltava Labe Press
Ringier
Economia
Stratosfera
Seznam.cz
Lagardere
Sales house
CME Media Services
FTV Prima
ARBOmedia.net
Mafra
Vltava Labe Press
Ringier
Economia
Stratosfera
Impression Media
MMS
117
ESTONIA: ECONOMIC DATA
ESTONIA
ECONOMIC DATA
2000
2001
1 US$ = 11.43 Kroon at 2007 rate
2002
2003
2004
2005
2006
2007
136.0
12.1
162.4
10.6
149.9
10.2
173.6
7.0
175.4
17.0
195.3
12.5
207.1
18.1
220.7
13.0
243.3
17.5
243.3
10.2
100.7
120.3
111.1
128.6
130.9
145.7
154.5
164.7
181.5
181.5
11.9
14.2
13.1
15.2
15.3
17.1
18.1
19.3
21.3
21.3
Gross Domestic Product (Kroon billion)
at current prices
% change
at 2007 prices
% change
95.5
16.8
126.5
12.3
108.2
13.3
135.7
7.2
121.4
12.2
146.8
8.2
Gross Domestic Product per capita (Kroon 000s)
at current prices
at 2007 prices
69.7
92.4
79.6
99.7
89.2
107.9
at current prices
at 2007 prices
8.4
11.1
9.5
11.9
10.6
12.8
at current prices
at 2007 prices
6.1
8.1
7.0
8.7
7.8
9.4
8.8
10.5
9.7
11.2
11.4
12.7
13.5
14.4
15.9
15.9
1.4
1.4
1.4
1.4
1.4
1.3
1.3
1.3
79.8
5.7
82.7
3.6
83.8
1.3
86.3
3.1
89.8
4.0
93.8
4.5
100.0
6.6
0.69
0.67
0.67
0.66
0.65
0.65
0.74
11.5
10.1
9.1
5.9
15.5
11.1
18.3
13.3
32.3
24.1
Population
Millions
2007=100
% change
75.5
4.0
0.71
at current prices
at 2007 prices
-
11.2
5.2
8.4
4.6
118
ESTONIA: ADVERTISING EXPENDITURE
Advertising expenditure in EEK (mill)
at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
509
639
563
599
676
735
827
904
1,055
1,250
1,659
Newspapers
270
333
305
308
361
368
402
441
504
583
717
Magazines
46
82
81
92
98
108
108
115
134
154
191
TV
150
182
130
155
165
195
232
253
310
363
479
Outdoor Internet
43
40
3
42
4
31
13
34
19
44
20
57
28
65
30
67
40
84
66
123
149
Advertising expenditure in EEK (mill)
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
784
905
770
793
847
889
987
1,047
1,175
1,332
1,659
Newspapers
416
474
421
408
452
445
480
511
561
621
717
Magazines
70
116
112
122
122
131
129
133
149
164
191
TV
231
259
180
206
207
236
277
293
345
387
479
Outdoor Internet
66
57
57
41
17
42
23
53
24
68
33
75
35
75
45
90
70
123
149
Source: TNS EMOR Advertising Expenditure Survey
Notes: 1. After discounts
2. Classified included
5. Internet includes display, classified and search
Tobacco: Banned
Alcohol: Restricted
Pharmaceutical: Restricted
Children's: No restrictions
Political: Restricted
119
ESTONIA: POPULATION
POPULATION
Land area (km2)
Capital city
Languages
Currency
43,211
Tallinn
Estonian, Russian
Kroon (EEK)
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
103
106
95
88
87
64
76
618
Female
(000s)
97
102
94
93
101
84
153
724
Total
(000s)
200
207
189
181
188
148
229
1,343
Source: Estonian Statistical Department
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
94
20
147
25
140
426
Female
(000s)
143
83
42
41
219
526
Total
(000s)
236
103
188
66
359
952
Definition of adult status:
AB=top and middle level specialist, high level officials, managers, technicians
C1=officials, clerks, sales and client service workers
C2=skilled manual
D=semi and unskilled manual
E=subsistence/inactive
120
ESTONIA: TELEVISION
TELEVISION
Number of households: 583,700
Number of television households: 565,000 (96.7%)
VCR
DVD
Multiset
IPTV
39.9%
36.3%
36.5%
54.3%
2.4%
5.6%
0.5%
5.6%
Source: TNS Emor, Establishment Survey 2007
Average
subscription
EEK
35
95
185
Cable (analogue)
Cable (digital)
DTT
Source: ZenithOptimedia Estonia/ Operators
Main channels
Channel
Non-commercial
ETV
Commercial
TV3
Kanal 2
PBK
3+
MTV Eesti
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
99
24
213
97
97
44
44
40
24
22
20
20
24
1,616
1,641
917
1,138
1,301
Source: Channels, TNS Emor
121
ESTONIA: TELEVISION
Cost/audience
Channel
TV3
Kanal 2
PBK
3+
MTV Eesti
Peak
time
1800-2330
1800-2330
1800-2330
1800-2330
1900-2400
Peak rate
30 sec
EEK
2,265
2,580
2,153
2,265
2,100
Peak adult
audience
(000s)
74
103
53
19
1
30 sec peak
adult CPT
EEK
30.6
25.0
40.6
119.2
2,100
Source: Channels, TNS Emor
Average CPT (all commercial channels): EEK 45.5
Ad revenue
2007
Channel
Individuals
Adults
Non-commercial
ETV
16.3
17.1
Commercial
Kanal 2
22.0
21.3
TV3
18.9
17.5
3+
4.2
4.1
PBK
12.4
13.2
MTV Eesti
0.4
0.2
2007
EEK (mill)
213
48
-
Source: TNS Emor, Channels
Programme
Tantsud tähtedega
Eurovisiooni lauluvõistlus 2007 poolfinaal
Eesti Vabariik 89 presidendi vastuvõtt
Eurolaul 2007
Ilm
Pealtnägija
Viking Lotto aastaloos
Õnne 13
Võsareporter
Jalgpalli EM valikmäng: Eesti-Inglismaa
Channel
Kanal 2
ETV
ETV
ETV
ETV
ETV
Kanal 2
ETV
ETV
ETV
Source: TNS Emor
122
Adult
TVR
30.4
24.5
23.8
23.0
22.4
21.6
20.3
20.1
19.5
18.7
ESTONIA: TELEVISION
Top ten television
advertisers (2007)
Advertiser
Procter & Gamble
EMT
Tele2 Eesti
Reckitt Benckiser
A. Le Coq
Coca Cola
Unilever
L'Oréal
Saku Õlletehas
Balti Investeeringute Grupo Pank
TV expenditure
EEK (mill)
346
129
117
106
93
87
76
67
64
62
Source: TNS Emor Gallup AdFacts
categories (2007)
Category
Mobile communication
Household hygiene
Alcohol
Medicines
Cold drinks
Hair care
Cars
Concerts/festivals
Confectionery
TV expenditure
EEK (mill)
329
281
205
203
179
176
161
127
119
118
Source: TNS Emor Gallup AdFacts
Top ten television
owners (2007)
Owner
Schibsted (Kanal2)
MTG (TV3, TV3+)
Estonian State (ETV)
PBK
MTV
TV revenue
EEK (mill)
213
209
28.9*
48
9
Source: Channels/ Central Commercial Register
* Five months' revenue
123
ESTONIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly Xw=X per week
Title
Postimees (d, N)
SLÕleht (d, N)
Maaleht (w, N)
Eesti Ekspress (w, N)
Linnaleht Tallinn (4w, N, F)
Eesti Päevaleht (d, N)
Gorod (w, R, F)
Ärileht (Eesti Päevaleht) (w, N)
Panorama (w, R, F)
Linnaleht Russian version (4w, N, F)
Äripäev (d, N)
Tartu Postimees (d, R)
Meie Maa (w, R)
Linnaleht Tartu (4w, N, F)
Kuulutaja (w, R, F)
Linnaleht Pärnu (w, N, F)
Pärnu Postimees (5w, R)
Postimees (Russian) (d, N)
Den za Dnjom (w, N)
Spordileht (w, N)
Narva (w, R)
MK-Estonija (w, N)
Sakala (d, R)
Doska Objavlenii (w, R)
Molodjož Estonii Subbota (w, N)
Komsomolskaja Pravda (d, N)
Narvskaja Gazeta (2w, R)
Nelli Teataja (w, N)
Vesti Dnja (d, N)
Virumaa Teataja (d, R)
Infopress (w, R)
Severnoje Poberezhje(d, R)
Põhjarannik (d, R)
Delovõe Vedomosti (w, N)
Järva Teataja (3w, R)
Molodjož Estonii (d, N)
Võrumaa Teataja (3w, R)
Sirp (w, N)
Lääne Elu (3w, R)
Õpetajate Leht (w, N)
Videvik (w, N)
Terviseleht (w, N)
Valgamaalane (3w, R)
Koit (3w, R)
Nädaline (3w, R)
Vooremaa (3w, R)
Adult
B/W
B/W
Colour
(000s)
(000s)
EEK
EEK
EEK
69
220
49,000
223
49,000
63
224
39,900
178
42,900
50
127
34,200
269
34,200
46
134
49,200
367
49,200
39
89
38,000
427
38,000
37
139
44,900
323
44,900
35
42
6,000
143
6,000
33
18
24,000
1,333
24,000
30
10,373
13,455
27
61
38,000
623
38,000
25
75
59,900
799
59,900
22
69
39,000
565
39,000
20
20
11,000
550
11,000
18
37
17,000
459
17,000
18
33
7,000
212
9,800
17
24
14,800
617
14,800
16
45
16,200
360
19,116
16
53
24,000
453
24,000
15
43
18,500
430
23,000
15
21
29,000
1,381
29,000
13
17
6,000
353
12,000
12
53
8,000
151
11,900
12
32
16,200
506
19,116
12
12
3,000
250
10
35
15,330
438
21,900
10
23,000
23,000
10
12
6,200
517
10,000
10
4,900
5,400
9
43
9,400
219
15,000
9
32
12,305
385
13,536
9
22
6,000
273
7,000
8
18
15,000
833
14,000
8
15
15,000
1,000
14,000
7
16
21,900
1,369
21,900
6
15
10,560
704
12,672
6
45
14,000
311
20,000
6
27
15,597
578
20,830
5
14
7,619
544
7,619
5
14
12,053
861
13,861
4
18
11,803
656
12,876
4
8
4,900
613
4,900
4
20
6,095
305
9,200
4
13
14,400
1,108
16,500
4
9
12,712
1,412
19,068
4
11
15,576
1,416
15,576
4
17
9,540
561
11,500
Source: TNS Emor Estonia, ZenithOptimedia
Average CPT (B/W): EEK 433.7
124
ESTONIA: NEWSPAPERS
Top ten newspaper
advertisers (2007)
Advertiser
A-Selver
Veho Eesti
Info-Auto
Rimi Baltic
Hansapank
General Motors
Indoor Group
Masku Baltic
Silberauto
EMT
EEK (mill)
19.6
15.5
15.4
12.6
11.7
11.3
11.1
9.2
9.1
8.8
Source: TNS Emor Estonia
categories (2007)
Category
EEK (mill)
Cars
84.9
Recruitment (management/specialists)
55.4
Recruitment (assistants/manual)
55.1
Retail
50.7
Estate agents
37.1
Furniture/home decorating
34.1
Property - letting & sales
28.8
Holidays
26.5
Political parties
17.7
Computers
13.6
Top ten newspaper
owners (2007)
Owner
Postimees
Äripäev
Eesti Ekspress
Eesti Päevaleht
SL Õhtuleht
Linnaleht
Pärnu Postimees
Maaleht
Moles Kirjastuse
Privaatinfo
Newspaper revenue
EEK (mill)
144
111
88
68
67
32
26
19
14
11
Source: Central Commercial Register
125
ESTONIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly q=quarterly
bm=bimonthly Xy=X per year
Title
Hooaeg (q)
Arter (postimees) (w)
Kodumaja (m)
Kroonika (w)
Tallinn This Week (6y)
Naisteleht (w)
Kodu & Aed (m)
Meie Pere (9y)
Eesti Naine (m)
Kodukiri (m)
Pere Ja Kodu (m)
Anne (m)
Cosmopolitan (m)
Aed (q)
Kodutohter (m)
Dilemma (q)
Tervis+ (m)
Tehnikamaailm (m)
Stiina (m)
Toit Ja Tervis (bm)
Just! (w)
Trend (8y)
Kodukolle (m)
Tehnikamaailma Kodu Ja Ehitus (bm)
Üks (bm)
Üliõpilasleht (q)
Maakodu (m)
Autoleht (w)
Auto Bild Eesti (m)
Oma Maitse (10y)
Stiil (m)
Saladused (m)
Zdorovje Dlja Vseh (m)
Jana (m)
Digi (m)
Miki Hiir (bm)
Avenüü (q)
Spunk! (m)
Klubi (m)
Ruum (m)
Elukiri (m)
Diivan (10y)
Lada (m)
Maatriks (m)
Adult
Circulation
(000s)
90
64
55
52
50
42
40
40
30
30
30
27
27
27
26
24
24
21
20
19
18
18
16
16
15
15
15
15
15
15
15
13
12
12
11
11
10
10
10
10
9
9
9
8
126
readership
(000s)
71
120
32
137
96
88
25
92
92
86
59
57
38
82
63
64
24
41
51
27
43
38
33
28
26
33
18
38
24
21
23
16
9
-
Colour
EEK
20,240
29,000
21,900
31,800
14,900
27,990
23,000
18,000
22,300
17,800
23,600
22,300
27,900
10,900
16,600
30,000
15,900
20,900
10,600
15,800
16,100
16,000
16,600
18,900
14,040
10,000
9,000
14,900
14,900
16,900
17,300
11,000
7,700
18,400
16,990
7,600
17,000
9,900
16,900
15,700
14,000
17,990
12,500
17,400
Colour
EEK
285
242
684
232
292
261
720
242
193
274
378
489
287
202
252
327
442
393
325
700
209
392
452
604
665
333
428
484
708
810
609
1,124
1,389
-
B/W
EEK
20,240
29,000
21,900
31,800
14,900
27,990
23,000
18,000
22,300
17,800
23,600
22,300
27,900
10,900
16,600
30,000
15,900
20,900
10,600
15,800
16,100
16,000
16,600
18,900
14,040
10,000
9,000
14,900
14,900
16,900
17,300
11,000
9,600
18,400
16,990
7,600
17,000
9,900
16,900
15,700
14,000
17,990
12,500
17,400
ESTONIA: MAGAZINES
magazines (contd)
bm=bimonthly Xy=X per year
Title
Köök (10y)
Bravo (w)
Diivan (10y)
Täheke (m)
Eesti Loodus (m)
Horisont (bm)
Arvutimaailm (10y)
Ärielu (w)
Eramu (5y)
Sporditäht (w)
Loodus (bm)
Muumi (m)
Divantsik (m)
Saldo (10y)
Navigaator (q)
Director (10y)
Eesti Arst (m)
Stroitel (q)
Ehitaja (10y)
Circulation
(000s)
8
7
7
7
6
6
6
5
5
5
5
5
5
4
4
4
4
2
2
Source: TNS Emor Estonia, ZenithOptimedia
Average CPT (Colour): EEK 445.4
127
Adult
readership Colour
Colour
B/W
(000s)
EEK
EEK
EEK
11
14,900
1,355
14,900
15
12,990
866
12,990
16
17,990
1,124
17,990
9
6,000
667
6,000
21
8,500
405
8,500
17
8,500
500
8,500
22
14,990
681
14,990
18,600
18,600
12,000
12,000
22
13,200
600
13,200
13
8,500
654
8,500
13
12,900
992
12,900
9
2,000
222
2,000
14,900
14,900
20,000
20,000
17,000
17,000
9
8,000
889
8,000
5
14,990
2,998
14,990
11
14,990
1,363
14,990
ESTONIA: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
L'Oréal
Procter & Gamble
Aspiro Baltics
Beiersdorf
Altia
Sirowa
Toyota
Topauto
Pariisi Vee
Saku Õlletehas
EEK (mill)
10.0
8.0
5.4
4.9
3.9
3.6
3.6
3.6
3.2
2.6
categories (2007)
Category
Cars
Text message services
Perfumes
Vitamins/Supplements
Furniture/home decorating
Skincare
Haircare
Cameras
Concerts/festivals
Clothing
EEK (mill)
17.9
10.3
8.1
7.5
5.8
5.2
4.1
4.0
3.5
3.4
Top ten magazine
owners (2007)
Owner
Ajakirjade Kirjtus
Ühinenud Ajakirjad
Presshouse
Äripäev
Forma Media
Director ja Partnerid
Reisimaailm
City Paper
Meedium
Elukiri
Magazine revenue
EEK (mill)
75.7
20.9
14.3
12.6
9.3
8.4
2.8
2.5
1.7
1.1
128
ESTONIA: RADIO
RADIO
Number of radio households: 546,000 (93.5%)
Source: ZenithOptimedia Estonia
Costs/audiences
Station
National
Radio Kuku
Radio Elmar
Radio Uuno
Radio U-Pop
Radio Sky Plus
Russkoje Radio*
Sky Radio*
Raadio 3
Radio 100 FM*
Radio Dinamit*
Star FM
Power Hit Radio
Energy FM
Radio Mania
Main regional
Ring FM
Radio Pärnu
Raadio Marta
Raadio Viru
Raadio Kadi
(30 sec) audience adult CPT
(EEK)
(000s)
(EEK)
Type
Peak
time
talk
music
music
music
music, talk
music, talk
music
music
music, talk
music
music, talk
music
music
rock music
0700-1000
0700-1000
0700-1000
0700-1000
0700-1100
0700-1100
0700-1100
0700-1100
0700-1800
0700-1800
0600-1000
0600-1800
0700-1100
0800-1800
610
750
500
160
1,232
812
616
392
560
490
868
560
120
150
138
273
176
45
301
191
143
92
120
66
215
88
34
58
4
3
3
4
4
4
4
4
5
7
4
6
4
3
talk, music
talk, music
talk, music
talk, music
talk, music
0600-2400
0900-1300
0700-1400
0700-1700
0700-1700
190
210
283
180
130
51
21
-
4
10
-
Source:ZenithOptimedia
*Russian-language
Average CPT (all commercial stations): EEK 4.1
129
ESTONIA: RADIO
Top ten radio
advertisers (2007)
Advertiser
Rimi Baltic
EMT
Eesti Päevaleht
Hermsen
Trio
Promenum
SMS laen
BDG
Tele2 Eesti
Maxima Eesti
Radio expenditure
EEK (mill)
0.4
0.3
0.3
0.3
0.2
0.0
0.2
0.2
0.2
0.1
categories (2007)
Radio expenditure
Category
EEK (mill)
Concerts/festivals
2.2
Cars
1.1
Retail
1.1
Print media
0.9
Sports/leisure
0.7
0.7
0.6
Property
0.5
Building materials
0.5
Theatre/art/culture
0.4
Top radio
owners (2007)
Owner
First Media
Trio LSL Raadiogrupp
Mediainvest Holding
Ajaga Sammu
Kuma
Radio revenue
EEK (mill)
62
43
22
2
2
130
ESTONIA: OUTDOOR
OUTDOOR
Number of
sites
228
236
2,430
378
2,170
12
1,226
4
60
Billboard 6x3
Lightbox 4.2x2
Busshelters and citylights 1.2x1.8
3-sided pilars 3x1.4x3
Trash Bins 0.5x0.7
Bridge posters
Lamp posts' posters 0.8x1.2
Scroller 6x3
Displays on the roof of R-kiosk 2x1
Cost per panel
per month (EEK)
17,000
5,200
6,000
10,400
250
25,000
695
9,000
4,500
Source: Outdoor companies
Top ten outdoor
advertisers (2007)
Advertiser
EMT
Tele2 Eesti
Starman
Elisa Eesti
Saku Õlletehas
Keskerakond
Kalev Meedia
A-Selver
Rimi Baltic
Sandman Grupp
categories (2007)
Outdoor expenditure
EEK (mill)
11.3
11.3
9.1
6.4
5.9
4.7
4.6
3.4
3.3
3.2
Source: TNS Emor, Estonia
Category
Retail
Concerts/festivals/shows
Telecommunications
Alcohol
Public organizations
Sports/leisure
Cars
Social
Top outdoor
contractors (2007)
Contractor
JCDecaux Eesti
ClearChannel Estonia
Sprais Reklaam
Prismameedia
Megameedia Grupp
Žaklar
RF Maak
Outdoor revenue
EEK (mill)
78.0
28.2
11.2
10.7
10.2
5.0
4.8
131
Outdoor expenditure
EEK (mill)
29.0
12.4
10.1
9.1
8.2
6.3
6.0
5.9
5.0
4.7
ESTONIA: CINEMA
CINEMA
Source: Estonian Film Foundation
per week: EEK 55,000
Source: ForumCinemas AS
Trend in admissions
Admissions
(mill)
1.6
2007
Gross takings
(EEK)
111,639,696
Source:Estonian Film Foundation
Film
Pirates of the Carribean:At World's End
Shrek the Third
Jan Uuspõld läheb Tartusse
The Simpsons Movie
Ratatouille
Mr. Bean's Holiday
Georg
Autumn Ball
Surf's Up
Admissions
83,664
75,618
73,336
64,488
57,714
50,520
49,670
49,423
37,859
37,204
Source: Estonian Film Foundation
Top ten cinema advertisers (2007)
Advertiser
Nokia
Nivea
L'Oreal
Nestle
Danone
Masterfoods
Coca-Cola
EMT
Red Bull
Paulig
Source: ForumCinemas AS
Top cinema owners (2007)
Owner
ForumCinemas
Cinema revenue
(EEK)
132,669,942
132
ESTONIA: INTERNET
INTERNET
Typical monthly cost of internet access: EEK 350
internet access): 161
Cost of display ads
Type
(EEK)
banner (720x90)
66
tower
61
streaming video
40
Keyword
hot
rate
emt
delfi
elion
cv keskus
perekool
Internet users
by demographic reach
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
krediidiinfo
1182
tele2
%
93.0
86.3
67.4
32.3
13.8
%
63.7
63.5
Source: Elion Ettevõtted AS
133
ESTONIA: INTERNET
Unique visitors
per month
482,000
414,000
368,000
349,000
258,000
251,000
246,000
246,000
206,000
196,000
Site
neti.ee
google.com
delfi.ee
ilm.ee
auto24.ee
postimees.ee
hot.ee
hotmail.com
msn.com
sloleht.ee
Search engine
neti.ee
google.com
Searches
per month
11,000,000
-
Source: Elion Ettevõtted AS
Top ten internet
advertisers (2007)
Advertiser
Tele2 Eesti
EMT
SEB Ühispank
Diginet
Hansapank
BIG Pank
Kinnisvaraportaal
Elion Ettevõtted
Onshop
Tallink Grupp
EEK (mill)
0.47
0.40
0.37
0.30
0.29
0.26
0.25
0.24
0.20
0.19
categories (2007)
Category
EEK (mill)
1.4
Internet
1.3
1.0
Property
0.9
Cars
0.9
Public transport
0.7
Computers
0.4
Print media
0.4
Retail
0.4
Travel
0.3
Top ten internet
owners (2007)
Internet revenue
Owner
EEK (mill)
Ekspress Grupp
41.7
Elion Ettevõtted
30.9
Postimees Online
13.4
Äripäev
8.9
Eesti Päevalehe AS
5.8
Diginet
5.4
SL Õhtuleht
5.0
Contranova
4.3
Eesti Ekspressi Kirjastuse
2.3
Trio LSL Raadiogrupp
1.6
134
ESTONIA: MEDIA REACH/OVERALL
MEDIA REACH
Newspapers
Magazines
Radio
Internet
Daily
75.7
92.7
34.5
Weekly
93.8
99.0
53.6
Monthly
98.6
86.0
60.5
58.6
Source: TNS Emor
OVERALL
Top ten overall
advertisers (2007)
Advertiser
Procter & Gamble
EMT
Tele2 Eesti
Reckitt Benckiser
A.Le Coq
Coca Cola
L'Oréal
Unilever
Saku Õlletehas
Elisa Eesti
Media expenditure
EEK (mill)
356.7
162.3
144.5
107.0
97.6
88.5
84.3
82.9
77.9
71.2
categories (2007)
Media expenditure
Category
EEK (mill)
Mobile Communication
423.0
Cars
306.5
Household hygiene
283.9
Alcohol
249.3
245.7
Medicines
245.6
Concerts/festivals/shows
218.8
Cold drinks
187.2
Retail
181.6
Haircare
172.1
135
GEORGIA: ECONOMIC DATA
GEORGIA
ECONOMIC DATA
2000
2001
1 US$ = 1.67 Lari at 2007 rate
2002
2003
2004
2005
2006
2007
8.6
14.8
11.7
9.6
10.0
16.4
12.9
10.1
11.6
16.6
13.9
7.8
13.8
18.6
15.1
8.6
15.1
9.3
15.1
0.0
1.9
2.6
2.2
2.8
2.6
3.1
3.1
3.4
3.4
3.4
5.1
7.0
6.0
7.7
7.0
8.3
8.3
9.0
9.0
9.0
Gross Domestic Product (Lari billion)
at current prices
% change
at 2007 prices
% change
6.0
6.1
9.5
2.0
6.6
10.5
10.0
5.7
7.5
12.2
10.7
6.2
Gross Domestic Product per capita (Lari 000s)
at current prices
at 2007 prices
1.3
2.0
1.4
2.2
1.6
2.3
at current prices
at 2007 prices
3.6
5.7
4.0
6.0
4.5
6.4
at current prices
at 2007 prices
0.8
1.2
0.9
1.3
1.0
1.4
1.1
1.5
1.3
1.7
1.6
1.9
1.9
2.0
2.0
2.0
4.7
4.7
4.6
4.6
4.5
4.5
4.4
4.4
66.2
4.6
69.9
5.6
73.3
4.8
77.5
5.7
83.8
8.2
91.5
9.2
100.0
9.3
0.39
0.47
0.47
0.55
0.53
0.70
0.92
14.3
9.1
37.5
30.1
11.7
3.2
57.5
44.2
42.7
30.6
Population
Millions
2007=100
% change
63.3
4.1
0.37
at current prices
at 2007 prices
-
18.2
13.0
34.6
27.4
136
GEORGIA: ADVERTISING EXPENDITURE
Advertising expenditure in GEL (mill)
at current prices
2000
2001
2002
2003
2004
2005
2006
2007
Total
22
26
35
40
55
61
97
132
Press
6
TV
22
26
35
40
55
59
92
110
Radio Outdoor
2
4
7
9
Advertising expenditure in GEL (mill)
2000
2001
2002
2003
2004
2005
2006
2007
Total
35
39
50
55
71
73
106
132
Press
6
TV
35
39
50
55
71
71
101
110
Radio Outdoor
3
5
7
9
Source: Georgia AGB Nielsen, 2007 ZenithOptimedia estimates
2. Classified excluded
5. Internet includes search
Tobacco: Restricted
Alcohol: Restricted
Children's: No restrictions
Political: Restricted before elections
137
GEORGIA: POPULATION
POPULATION
Land area (km2)
Capital city
Languages
Currency
69,700
Tbilisi
Georgian, Russian
Lari (GEL)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
406
368
314
293
282
169
248
2,080
Female
(000s)
373
360
325
327
327
208
395
2,315
Total
(000s)
779
728
639
619
609
377
643
4,395
Source: Department of Statistics Georgia
Adult status
C1
C2
D
E
F
Total
Male
(000s)
316
603
1.4
165
419
1,505
Female
(000s)
287
539
0.4
109
809
1,745
Total
(000s)
604
1,142
1.8
275
1,228
3,250
Source: Department of Statistics Georgia
C1=Employee
C2=Self-employed
D=not fixed
E=unemployed
F=inactive
138
GEORGIA: TELEVISION
TELEVISION
Colour
VCR
Teletext
Remote control
Cable
96%
22%
4%
87%
74%
Source: AGB Nielsen
Main channels
Channel
Commercial
Georgian Public Broadcasting (1st + 2nd)
Adjara
Rustavi 2
Mze
Kavkasia
I Stereo
Alania
Imedi
Source: AGB Nielsen
Cost/audience
Channel
Rustavi 2
Imedi
1st
Georgian Public Broadcasting
Sakartvelo
Mze
Peak rate
30 sec
(GEL)
844
872
22
253
78
169
Peak adult
audience
(000s)
83
107
4
20
11
Source: AGB Nielsen
Average CPT (all commercial channels): GEL 9.6
139
30 sec peak
adult CPT
(GEL)
10.21
8.16
6.11
12.84
15.09
GEORGIA: TELEVISION
Ad revenue
Ad revenue
2007
GEL (000s)
Channel
Commercial
Georgian Public Broadcasting
Adjara
Rustavi 2
Mze
Kavkasia
I Stereo
Alania
Imedi
Music Box
613
100
44,089
2,222
423
86
39,169
1,203
Source: AGB Nielsen
Programme
Iumorina Contserti
Euro 2008 Qual: Georgia v. Scotland
Shabatis Shous Saakhaltslo Kontserti
Primetime
Qronika
Faruli Vneba Serial
Geostari 2007
Club Show
Imedis Talga
Reaqtsia
Channel
Imedi
Imedi
Rustavi 2
Rustavi 2
Imedi
Imedi
Rustavi 2
Rustavi 2
Imedi
Rustavi 2
Source: AGB Nielsen
Top ten television
advertisers (2007)
Advertiser
Government departments
Magti GSM
Procter & Gamble
Geocell
Aversi
Coca Cola
PSP
Colgate Palmolive
Ludsakharshi Natakhtari
Elit Eleqtroniqsi Magaziata Qseli
TV expenditure
GEL (000s)
9,660
3,701
3,362
3,221
2,750
2,649
2,634
2,458
2,277
1,815
Source: AGB Nielsen
140
Adult
TVR (%)
28.9
26.5
23.6
19.3
18.6
17.8
17.0
16.8
15.9
15.7
GEORGIA: TELEVISION
categories (2007)
TV expenditure
GEL (000s)
9,660
8,537
5,881
5,647
5,111
4,160
3,253
2,854
2,386
1,380
Category
Social ads
Construction
Soft drinks
Banks
Beer
Shops
Shampoo/soap
Cultural
Medical services
Source: AGB Nielsen
Top television
owners (2007)
TV revenue
GEL (000s)
1,203
613
423
100
Owner
Music Box (Commercial)
GPB (Publc TV)
Kavkasia (Commercial)
Ajara (State TV)
Source: AGB Nielsen
Top television
sales houses (2007)
TV revenue
GEL (000s)
46,398
39,169
Sales house
Media House
Video International
Source: AGB Nielsen
141
GEORGIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly f=fortnightly m=monthly
Adult
N=National R=Regional F=Free Circulation readership
Title
(000s)
(000s)
Kviris Palitra (w,N)
65
Kviris Qronika (w,N)
28
28
Msoflio sporti (d,N)
20
Sitkva da Sakme (w,N)
15
40
Alia (3/week,N)
14
14
Akhali Taoba (d,N)
6
6
Asaval-dasavali (3/week,N)
6
6
Navigatori
5
seriali (w,N)
5
24 Saati (d,N)
5
5
Versia (w,N)
5
5
Georgia Today (w,F,N)
5
5
Sarbieli (d,N)
5
5
Partnori
5
5
Sapatriarqos utskebani
5
5
Skanvordebis Planeta (w,N)
5
5
Financial (w,F)
4
4
Georgian Business week (w,F)
4
4
National Business (w,N)
4
4
Georg. Times (English) (w,F,N)
4
4
Argumenti I fakti (w,N)
4
4
Vrastan (w,N)
4
4
Rezonansi (d,N)
3
3
The messenger (d,N)
3
3
Pegasi (m,N)
3
3
Aliluia (m,R)
2
Sakhalkho ganatleba (f,N)
1
Saqartvelos Respublika (m,N)
1
1
Samedicino gazeti (m,R)
1
1
Source: Publicis Group records
Average CPT (B/W): GEL 2.4
142
B/W
GEL
32
44
24
52
20
10
22
12
10
20
16
12
16
10
16
12
30
20
12
18
4
8
16
8
10
8
14
4
B/W
GEL
2
1
1
2
4
4
3
2
3
2
3
2
8
5
3
5
1
2
5
3
3
14
4
Colour
GEL
8
4
24
4
2
8
4
12
2
4
2
4
4
2
2
2
12
2
4
GEORGIA: NEWSPAPERS
Top ten newspaper
advertisers (2007)
Advertiser
Bank of Georgia
TBC
Aversi
PSP
Sakhalko bank
Procredit Bank
Lukoil
Wissol
Reitingi
DS
categories (2007)
Category
Banks
Medical services
Oil companies
Magazines
Financial companies
Top newspaper
owners (2007)
Owner
Alia Holding
GBC
Kviris Palitra Media House
Media Holding Georgian Times
143
GEORGIA: MAGAZINES
MAGAZINES
Magazines
N=national F=Free
Title
Business
Business new (m, N)
Business (m, N)
Sakartvelos ekonomika (m, N)
Business Matsne (m, N)
Buisnesi da kanonmdebloba (m, N)
AMCHAM news (2 per month, R)
Women's
Kosmopoliteni (m, N)
Odjakhis mkurnali
Aversi - Janmrteli sicockhle (m, N)
Men's
Arsenali (F, N)
Teenage/youth
Sabavshvo Karuseli (w, N)
Oskari (w, N)
Varskvlavebi (m, N)
Design
Style (2 per month, N)
Bravacassa (m, N)
Stli
General interest
Sarke (w, N)
Tbiliselebi (w, N)
Gza (w, N)
Reiting (w, N)
Yellow Pages (N)
Bomondi (m, N)
Anabechdi (q, R)
Pirveli (q, N)
10 (m, N)
Saxe(l)ebi y Tbilisi
Fokusi (m)
Science
Express (m, N)
Fenomeni (m, N)
Tourism
Turistuli Meguri (N)
Property
Akhali bina (q, N)
Other
Tskheli shokoladi (m, N)
Avto (w, N)
Circulation
(000s)
Adult
readership
(000s)
8
3
3
2
2
2
8
3
3
2
2
2
10
9
5
8
9
5
8
8
9
5
5
-
5
4
4
5
4
4
70
60
25
14
7
7
5
5
4
4
3
40
35
22
7
7
5
5
5
8
4
3
4
2
4
2
4
4
6
6
5
2
5
1
144
GEORGIA: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
Bank of Georgia
TBC
Oriflame
Vichy
Dior
Nokia
Lancome
Redix
DS
Bank Republic
categories (2007)
Category
Cosmetics
Hygiene
Perfume
Banks
Drinks
Cigarettes
Oil companies
Property companies
Clothing
Top magazine
owners (2007)
Owner
Business Publishing
M publishing
GBC
145
GEORGIA: RADIO
RADIO
Costs/audiences
Station
National
Imedi
Ar daidardo
Auto Radio
Fortuna
Fortuna+
Utsnobi
Natsnobi
Type
Peak rate
(30 sec)
(GEL)
Info/politics
Georgian/Russian Music
for drivers
retro music
youth
retro music
Georgian music
35.15
28.12
28.12
28.12
28.12
49.21
35.15
Source: IPM
Top ten radio
advertisers (2007)
Top radio product
categories (2007)
Advertiser
Bank of Georgia
TBC
Geocell
Magti
Sakhalkho Bank
Lukoil
Natakhtari
Kazbegi
Beauty Saloons
Category
Banks
Oil companies
Cosmetics
Beer
Top radio
owners (2007)
Owner
Radio Sakartvelo
Radio Utsnobi
146
GEORGIA: OUTDOOR
OUTDOOR
Number of
sites
34
86
259
16
4
70
83
316
92
1
24
4
3
718
25
20
45
Billboard
Lamppost Sign
Light Box
Unipoll
Neon Roof Sign
Roof Top
Wall Murals
Bus Shelter
Overpass Billboard
Product Model
Street Sign
Computer Screen
Other
Backlit
Bridge Parapet
Pillar
Trivisioni
Cost per panel
per month (GEL)
1,125
141
352
2,767
2,109
6,327
3,515
352
7,030
15,466
281
14.06/min
844
352
703
Source: IPM
Top ten outdoor
advertisers (2007)
Advertiser
Philip Morris
Standard Bank
Geocell
People's Bank
OGT
TBC Bank
Karelia
MAGTI
Adjara
Sony
categories (2007)
Outdoor expenditure
GEL (000s)
358.9
355.3
311.2
232.7
226.4
202.7
176.5
173.4
170.6
169.6
Source: IPM
Outdoor expenditure
Category
GEL (000s)
Finance
1,348.5
Tobacco
1,189.6
Drinks
594.6
Construction
562.0
Trade/commerce
257.1
Video equipment
251.2
168.1
Insurance
150.0
Transport
140.1
Technical equipment
135.2
Source: IPM
Contractor
Outdoor.ge
Alma +
Vellagio
147
GEORGIA: CINEMA
CINEMA
Source: Cinemas
per week: GEL 598
Source: Cinemas
Trend in admissions
2003
2004
2005
2006
Admissions
(mill)
15
20
25
30
Gross takings
(GEL million)
150
200
250
300
Source: Cinemas
Age
4 - 13
13 - 19
20 - 50
Other
%
30
35
30
5
Film
Irony of Destiny
Bee Movie
Pirates of the Caribbean 3
13 friends of Ousion
Spiderman
300
Shrek 3
Ratatouille
Penguin
Taxi 4
148
GEORGIA: CINEMA
Top ten cinema
advertisers (2007)
Advertiser
Pepsi
Coca Cola
TBC
Magti
Geocell
Natakhtari
3D
Samsung
Mexx
GPC
Top cinema
Category
Drinks
Soft drinks
Banks
Technical equipment
Clothes
Medical services
Property companies
Top cinema
owners (2007)
Owner
Rustaveli
149
GEORGIA: INTERNET
INTERNET
Typical monthly cost of internet access: GEL 50
internet access):
Total:
183
At home:
106
At work:
77
Cost of display ads
Type
(GEL)
banner
400
pop-up
500
streaming video
800
Source: Internet sites
Age
18-24
25-34
35-44
45-54
55-64
65+
Income (GEL)
100-200
200-300
300-400
400-500
500-1000
1000-1500
1500-3000
3000+
no answer
%
29.1
31.1
19.8
11.4
6.4
2.2
%
15.8
16.3
11.9
13.7
16.5
5.9
3.5
2.0
14.4
Source: BCG Research
150
GEORGIA: INTERNET
Site
Avoe.ge
MyVideo.ge
Gol.ge
Files.ge
All Shares.ge
MyAuto.ge
Rustavi2.ge
JeJeStudio
Link.ge
MagtiFun.ge
Unique visitors
per month
1,312,200
624,750
618,270
607,560
559,140
394,230
343,740
492,180
434,580
364,980
Search engine
Top.ge
Internet.ge
Google.ge
Jobs.ge
Boom.ge
Geres.ge
Source: Internet search sites
Source: Top.ge
Top ten internet
advertisers (2007)
categories (2007)
Advertiser
Sakartvelos banki
Wissol
TBC
Aversi
Banki Respublica
Ici Pari
Aris.ge
MyCar.ge
Tvali.ge
MyAuto.ge
Category
Banks
Oil companies
Medical services
Cosmetics
Websites
Education
Top ten internet
owners (2007)
Top internet
sales houses (2007)
Owner
MyVideo.ge
Rustavi2
Magti
JeJeStudio
Babajana
Bin.ge
Tvali.ge
Hop.ge
MyAuto.ge
TBC
Sales house
Caucasus online
Top.ge
All shares.ge
151
Searches
per month
669,660
239,220
240,228
227,430
331,890
220,881
GEORGIA: OVERALL
OVERALL
Top ten overall
advertisers (2007)
categories (2007)
Advertiser
Bank of Georgia
TBC
Magti
Geocell
People's Bank
Wissol
Coca-Cola
PSP
Procter & Gamble
ludsakharshi Natakhtari
Category
Banks
Oil companies
Drinks
Medical services
Cosmetics
Beer
Technical equipment
Property companies
Services
Top ten media
owners (2007)
Top
sales houses (2007)
Owner
Outdoor.ge
Radio Sakartvelo
Rustaveli (Cinemas)
Music Box (Commercial)
Alia Holding
GBC
Media Holding Georgian Times
M publishing
Velagio
Sales house
Media House
Video Internetional
Caucasus online
Top.ge
All shares.ge
152
GREECE: ECONOMIC DATA
GREECE
ECONOMIC DATA
2000
2001
1 US$ = 0.73 € at 2007 rate
2002
2003
2004
2005
2006
2007
Gross Domestic Product (€ million)
at current prices
% change
at 2007 prices
% change
121,516 146,300 157,600 171,300 185,200 198,600 214,000 228,900
7.9
20.4
7.7
8.7
8.1
7.2
7.8
7.0
152,503 177,575 184,660 193,852 203,704 210,865 220,320 228,900
4.5
16.4
4.0
5.0
5.1
3.5
4.5
3.9
Gross Domestic Product per capita (€)
at current prices
at 2007 prices
11,077
13,902
13,288
16,129
14,275
16,726
15,488
17,527
16,715
18,385
17,892
18,997
19,245
19,813
20,529
20,529
at current prices
at 2007 prices
166,324 200,246 215,713 234,465 253,490 271,831 292,910 313,304
208,736 243,054 252,752 265,332 278,817 288,620 301,560 313,304
at current prices
at 2007 prices
15,162
19,028
18,188
22,076
19,539
22,894
21,199
23,990
22,878
25,164
24,489
26,002
26,341
27,119
28,099
28,099
11.0
11.0
11.0
11.1
11.1
11.1
11.1
11.2
82.4
3.4
85.3
3.6
88.4
3.5
90.9
2.9
94.2
3.6
97.1
3.1
100.0
3.0
1.08
1.12
1.09
1.11
1.11
1.11
1.18
5.9
2.3
9.5
6.4
7.6
3.9
8.2
4.9
13.0
9.8
Population
Millions
2007=100
% change
79.7
3.2
1.25
at current prices
at 2007 prices
17.6
14.0
3.8
0.4
12.0
8.1
153
GREECE: ADVERTISING EXPENDITURE
Advertising expenditure in € million at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
1,054
1,217
1,294
1,522
1,580
1,769
1,873
2,050
2,206
2,386
2,696
Newspapers
160
197
198
235
197
201
238
290
332
377
434
Magazines
274
327
339
423
481
544
617
723
807
886
945
TV
466
512
542
584
584
649
638
684
693
705
855
66
5
84
56
6
120
55
7
153
55
13
212
59
13
246
73
14
288
76
14
290
91
14
248
94
15
265
96
16
306
115
17
330
-
Advertising expenditure in € million at constant 2007 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
1,467
1,617
1,676
1,910
1,918
2,073
2,120
2,255
2,342
2,456
2,696
Newspapers
222
262
256
295
239
236
269
319
353
388
434
Magazines
381
434
439
531
584
637
698
795
857
912
945
TV
649
680
702
733
709
760
722
752
736
726
855
92
7
117
74
7
160
71
9
198
69
16
266
72
16
299
86
16
337
86
16
328
100
15
273
100
16
281
99
16
315
115
17
330
-
Source: Media Services, ZenithOptimedia
Notes: 1. Includes agency commission (15%)
3. Excludes classified advertising
4. Before discounts (except TV, which is after discounts)
5. From 1999 the figures exclude some ad categories that receive
unusually high discounts
6. Cinema is an agency estimate from 1998
Tobacco: Banned on TV, radio and in print.
Alcohol: Not allowed before 1800 on radio, and 1900 on TV.
Children's: Not allowed before 2200 on TV.
154
GREECE: POPULATION
POPULATION
Land area (km2)
Capital city
Language
Currency
130,800
Athens
Greek
Euro (€)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
823
729
886
834
728
590
886
5,476
Female
(000s)
776
670
829
825
740
643
1,102
5,585
Total
(000s)
1,599
1,399
1,715
1,659
1,468
1,233
1,988
11,061
Source: Statistical Yearbook of Greece
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
194
572
2,003
710
15
3,494
Female
(000s)
172
476
1,929
884
19
3,480
Total
(000s)
366
1,048
3,932
1,594
34
6,974
Source: TGI (does not include the whole country)
AB = upper social class
C1 = upper social class
C2 = middle social class
D = lower social class
E = lower social class
155
GREECE: TELEVISION
TELEVISION
Colour
VCR
DVD
Remote control
100.0%
43.2%
77.0%
100.0%
1.3%
5.9%
Source: National Statistical Service of Greece, TGI Research
Cable (analogue)
DTH (digital)
Average
subscription
€
40
55
Source: Agency records
Main channels
Channel
Non-commercial
Sport+
Prisma
Cine+
Commercial
Mega
Antenna
Star
Alpha
Alter
ET1
NET
Extra 3
ET3
TV Makedonia
MAD TV
Channel 9
Filmnet (cable)
Supersport (cable)
TV Magic
Nova (cable)
Skai
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
100
100
100
24
24
24
-
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
1,602
1,584
1,448
1,536
1,547
595
968
56
570
453
692
Source: Media Services
156
GREECE: TELEVISION
Cost/audience
Channel
Non-commercial
Sport+
Prisma
Cine+
Commercial
Mega
Antenna
Star
Alpha
Alter
ET1
NET
Extra 3
ET3
TV Makedonia
MAD TV
Channel 9
Filmnet (cable)
Supersport (cable)
TV Magic
Nova (cable)
Skai
Peak
time
Peak rate
30 sec
€
Peak adult
audience
(000s)
30 sec peak
adult CPT
€
2000-2359
2000-2359
2000-2359
-
-
-
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
4,047
2,382
1,491
1,602
696
342
726
450
240
88
879
2,856
2,072
16,165
3,776
1,188
1,979
3,004
183
582
248
55
79
44
93
57
543
1.4
1.1
0.1
0.4
0.6
0.2
0.2
0.8
1.0
1.6
1.6
Average CPT (all commercial channels): €0.4
157
GREECE: TELEVISION
Channel
Commercial
Mega
Antenna
Star
Alpha
Alter
ET1
NET
Extra 3
ET3
TV Makedonia
MAD TV
Channel 9
Filmnet (cable)
Supersport (cable)
TV Magic
Skai
2007
Individuals
Adults
22.2
15.5
10.5
15.0
8.3
3.6
9.3
0.5
2.4
0.9
0.1
0.2
0.1
0.1
0.1
1.6
21.6
15.6
10.3
15.6
8.6
3.7
9.5
0.5
2.5
0.9
0.1
0.2
0.1
0.1
0.1
1.7
Source: AGB/Arianna Software
Programme
Al Tsantiri News
Eurovision Final
Football: Milan v. Liverpool
Sto Para Pente
Football: Turkey v. Greece
Football: Greece v. Turkey
50-50
Maria I Aschimi
Basketball: Spain v. Greece
Epta Thanasimes Petheres
Channel
Alpha
NET
NET
Mega
Mega
Mega
Mega
Mega
ET1
Mega
Source: AGB/Arianna Software
158
Adult
TVR
33.7
30.5
30.4
29.9
29.5
27.2
22.8
22.6
18.3
17.8
Ad revenue
2007
€ (mill)
283.4
216.5
153.8
1,414.6
90.3
12.7
40.9
0.7
1.7
-
GREECE: TELEVISION
Top ten television
advertisers (2007)
Advertiser
Vodafone
Procter & Gamble
Wind
Cosmote
OTE
Vivartia
Opap
Nestlé
L'Oréal
Unilever
TV expenditure
€ (000s)
37,122
35,539
35,214
31,453
24,239
22,674
17,525
14,619
13,364
13,019
categories (2007)
Category
Mobile Telephony
Banks
Passenger Cars
Dairy Products
Telephony & Internet
Chocolates-Candies
Alcohol Beverages
Public Sector
Refreshments
Detergents
TV expenditure
€ (000s)
111,318
77,470
68,142
65,970
40,049
39,312
29,606
29,149
27,796
25,166
Top television
owners (2007)
Owner
Antenna Group
Alpha
New television
Tiletipos
Public
Kouris Media Group
TV revenue
€ (mill)
218.2
141.5
153.8
283.4
54.4
90.3
159
GREECE: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly 3w=three per week
Adult
B/W
B/W
Colour
Title
(000s)
(000s)
€
€
€
Athens Voice (w, R, F)
120
170
8,500
50
8,900
City Press (R, F)
100
252
7,500
30
10,000
Metro (R, F)
100
220
7,300
33
10,000
O Kosmos Ependiti (w, N)
96
230
10,800
47
14,400
Metropolis (R, F)
90
155
9,500
61
9,500
Ta Nea (N)
65
189
13,350
71
8,900
Kathimerini (N)
59
98
5,400
55
7,700
Eleyterotipia (N)
55
179
8,000
45
11,200
Diadromes (w, R, F)
50
32
4,100
128
4,900
To Vima (N)
47
65
5,500
85
8,500
Ethnos (N)
44
167
6,400
38
9,400
Chrisi Eykairia (3w, N)
41
203
4,000
20
4,000
Eleytheros Tipos (N)
37
137
5,300
39
7,300
Paraskeyh + 13 (w, N)
25
46
Espresso (N)
18
98
4,200
43
5,700
To Pontiki (w, N)
15
75
3,600
48
4,700
Press Time (N)
14
4,100
6,200
Apogeymatini (N)
14
4,950
6,300
Adesmeytos Rizou (N)
12
6,000
7,800
Rizospastis (N)
10
43
2,800
65
3,800
Agellioforos (R)
8
34
4,200
124
5,700
Alphaena (w, N)
7
Eleytheros (N)
6
4,600
6,000
Makedonia (R)
5
5,250
7,350
Traffic (N)
4
6,350
7,400
Ayriani (N)
3
3,000
4,500
Estia (N)
3
3,850
4,950
Vradini (N)
2
7,300
8,300
Aygi (N)
2
3,500
Eleytheri Ora (N)
2
4,400
6,600
I Xora (N)
1
7,848
9,592
Niki (N)
0.4
3,000
3,600
O Logos (N)
0.3
3,500
5,500
Sunday Titles
Proto Thema
214
703
11,000
15,200
Vima
199
731
12,500
17
17,200
Kathimerini
177
465
11,100
24
15,800
Eleytherotipia
174
704
12,000
17
17,000
Ethnos
149
614
12,000
20
16,000
Eleytheros Tipos
80
299
6,000
20
9,000
Espresso
42
200
5,700
29
7,500
Rizospastis
25
113
3,800
34
6,700
Vradini
22
8,300
9,400
160
GREECE: NEWSPAPERS
newspapers (contd)
d=daily w=weekly 3w=three per week
Adult
B/W
B/W
Colour
Title
(000s)
(000s)
€
€
€
Aggelioforos
20
128
5,700
45
7,600
Paron
14
6,400
8,960
Adesmeytos Rizou
11
6,300
8,200
Makedonia
10
59
6,400
108
8,900
Apogeymatini
10
5,800
7,000
Aygi
5
3,800
Ayriani
3
4,000
6,000
Eleytheri Ora
3
5,300
7,950
Epochi
2
3,400
4,080
Xora
2
9,072
11,802
Prin
2
Niki
0.4
Logos
0.3
4,000
6,300
Karfi
3,900
5,000
Press Time
5,200
7,800
Business
Imerisia Saturday (w, N)
55
70
7,500
107
9,900
Isotimia (w, N)
21
6,475
7,350
Axia (w, N)
16
7,024
7,972
Apopsi (w, N)
4
Xrimatistirio (d, N)
4
Simvoulos (w, N)
3
4,738
5,370
Metochos (w, N)
2
4,000
5,000
Eurooikonomia (d, N)
1
6,200
7,300
Kerdos (d, N)
5,200
6,400
Financial Box (d, N)
4,400
5,950
Express (d, N)
5,150
6,700
Naytemporiki (d, N)
66
5,250
80
6,400
Sports
Sportday (d, N)
46
176
6,930
39
7,700
Fos Ton Sport (d, N)
24
Protathlitis (d, N)
23
4,500
4,900
Goal News (d, N)
19
89
5,200
58
6,500
Sportime (d, N)
12
5,300
7,700
Filathlos (d, N)
10
3,600
4,500
Athlitiki Ixo (d, N)
6
3,200
4,200
Ora Gia Sport (d, N)
6
Derby (d, N)
6
3,900
5,000
Metrosport (d, N)
77
Sport Toy Borra (d, N)
35
1,890
54
2,600
Average CPT (B/W): €32.9
161
GREECE: NEWSPAPERS
Top ten newspaper
advertisers (2007)
Advertiser
Opap
Pireos Bank
EFG Eurobank
Vodafone
Ethniki Bank
Cosmote
Wind
Lidl
Alpha
OTE
€ (000s)
16,278
15,226
8,476
5,938
5,795
5,772
5,728
5,603
4,988
4,251
Source: Media Services/Agency
categories (2007)
Category
€ (000s)
Banks
64,375
Public sector
49,561
Transport
32,095
Mobile telephony
20,982
Industrial equipment
20,613
Organisations
18,934
Telecommunications
18,578
Cars
17,962
Schools
16,464
Office equipment
12,834
Top newspaper owners/sales houses (2007)
Newspaper revenue
Owner
€ (000s)
DOL
109,943
Pigasos
106,891
Tegopoulos
84,920
Proto Thema
48,171
Alafouzos
41,787
Metrorama
38,057
Kmp Ekdotiki
37,017
Makedoniki
24,326
Best End
20,739
Ekdotiki Voriou Ellados
18,641
Idrima Tipou
18,524
Daily Press
18,094
162
GREECE: MAGAZINES
MAGAZINES
Magazines
m=monthly
Title
Weekly Supplements
Ola
Big Fish
Bhmagazino
Bhmadonna (m)
Gourmet (m)
TV Guide
Maison & Decoration (m)
Bazaar (m)
K Magazine
Epsilon
On Off
Ethnosport
Eikones
Ethnos TV
Gossip
Tachidromos
TV Tipos
Popular Science (m)
Popular Medicine (m)
Paper
Homme (m)
9
Geotropio
E Iatrika
Chrimasport
Sunday
Epiloges
Women's
Cosmopolitan (m)
Glamour (m)
Mirror (m)
Lucky (m)
Super Katerina (m)
Pink Woman (m)
Elle (m)
Young (m)
Celebrity (m)
Lipstick (m)
Madame Figaro (m)
Circulation
(000s)
Adult
readership Colour
Colour
B/W
(000s)
€
€
€
214
214
199
199
199
199
177
177
177
174
174
149
149
149
96
80
80
56
56
55
55
55
55
55
44
20
10
394
488
603
596
485
419
405
383
360
605
481
444
427
307
138
113
90
55
311
179
70
59
51
4,500
7,500
8,000
10,000
7,500
6,200
7,800
8,700
6,800
8,200
5,900
6,000
7,500
7,500
4,500
6,900
3,000
3,300
3,500
6,400
7,000
4,800
6,850
5,600
3,300
3,600
11
15
13
17
15
15
19
23
19
14
12
17
18
22
22
29
39
127
22
31
56
71
4,500
7,500
8,000
10,000
7,500
6,200
7,800
8,700
6,800
8,200
5,900
6,000
7,500
7,500
4,500
6,900
3,000
3,300
3,500
6,400
7,000
4,800
6,850
5,600
3,300
3,600
86
77
73
72
58
54
52
49
42
38
38
456
307
331
191
111
168
350
85
168
142
252
8,800
8,000
8,000
7,200
3,600
7,400
8,500
6,700
7,800
7,800
8,800
19
26
24
38
32
44
24
79
46
55
35
8,800
8,000
8,000
7,200
3,600
7,400
8,500
6,700
7,800
7,800
8,800
163
GREECE: MAGAZINES
magazines (contd)
m=monthly
Title
Vogue (m)
In Style (m)
Grazia (m)
Marie Claire (m)
Life & Style (m)
Votre Beaute (m)
Diva (m)
Real Simple (m)
Ego (f)
Men's
Maxim (m)
Playboy (m)
Penthouse (m)
Status (m)
Esquire (m)
Lifestyle
Nitro (m)
Free (m)
Ok (w)
Hello (w)
Athinorama (w)
Down Town (w)
Max (m)
Sinema (m)
Exodos (w)
City (w)
TV
Tiletheatis (w)
7 Meres TV (w)
TV Zaping (w)
Tilerama (w)
Radiotileorasi (w)
Tilekontrol (w)
Auto
4 Troxoi (m)
Burn Out (m)
Max Power (m)
Auto Motor Und Sport (f)
Drive (m)
Auto Trith (w)
Power (m)
Top Gear (m)
Autocar (w)
Car & Driver (m)
Evo (m)
Circulation
(000s)
37
35
35
33
31
30
29
16
-
Adult
readership Colour
Colour
B/W
(000s)
€
€
€
245
8,500
35
8,500
189
8,800
47
8,800
112
7,000
63
7,000
296
8,800
30
8,800
261
7,700
30
7,700
133
8,600
65
8,600
288
8,000
28
8,000
7,000
7,000
7,500
7,500
29
27
19
19
12
129
112
67
111
73
7,600
7,500
5,400
7,500
7,500
59
67
81
68
103
7,600
7,500
5,400
7,500
7,500
35
33
30
28
26
26
23
12
8
-
326
162
134
122
114
147
146
95
85
-
9,500
8,600
6,200
6,200
4,500
5,700
8,500
5,300
4,000
2,500
29
53
46
51
39
39
58
56
47
-
9,500
8,600
6,200
6,200
4,500
5,700
8,500
5,300
4,000
2,500
138
93
64
44
34
33
512
449
235
200
116
65
7,300
7,800
7,500
5,700
620
3,600
14
17
32
29
5
55
7,300
7,800
7,500
5,700
620
3,600
27
16
16
15
15
14
11
9
6
-
361
204
223
162
129
136
86
42
167
80
8,800
6,000
6,800
7,100
7,500
7,350
6,800
8,900
3,900
8,400
7,100
24
29
30
44
58
54
79
93
50
89
8,800
6,000
6,800
7,100
7,500
7,350
6,800
8,900
3,900
8,400
7,100
164
GREECE: MAGAZINES
magazines (contd)
m=monthly
Title
Computers & Science
Focus (m)
PC Magazine (m)
Ram (m)
PC World (m)
Computer Active (m)
T3 (m)
Hitech (m)
Science Illustrated (m)
Stuff (m)
Discovery & Science (m)
PC Master (m)
Computer Gia Olous (m)
Health
Prevention (m)
Men's Health (m)
Shape (m)
Vita (m)
Forma (m)
Armonia (m)
Decorating
Decoration (m)
Oikia & Diakosmisi (m)
Idaniko Spiti (m)
Idees Kai Liseis (m)
Domino (m)
Circulation
(000s)
Adult
readership Colour
Colour
B/W
(000s)
€
€
€
34
23
22
20
20
18
14
13
13
10
-
248
163
344
149
58
68
86
67
6,800
5,500
7,300
5,600
5,000
4,700
6,800
5,000
6,900
4,000
27
34
21
38
81
100
60
6,800
5,500
7,300
5,600
5,000
4,700
6,800
5,000
6,900
4,000
41
38
28
27
26
22
176
111
237
181
120
6,300
6,300
6,000
6,300
6,000
6,200
36
54
27
33
52
6,300
6,300
6,000
6,300
6,000
6,200
22
21
19
16
10
297
266
234
-
3,600
3,200
3,300
3,500
3,400
11
12
15
-
3,600
3,200
3,300
3,500
3,400
Average CPT (Colour): € 28.9
165
GREECE: MAGAZINES
Top ten magazine
advertisers (2007)
categories (2007)
Advertiser
€ (000s)
L'Oréal
19,786
Notos
14,006
Procter & Gamble
12,531
Estée Lauder
10,749
Bosil Epe
8,678
Diageo
6,564
Sarantis
5,866
Voadafone
5,614
Beiersdorf
5,475
Lakis Gavalas
5,395
Category
€ (000s)
Clothing
85,110
Car dealers
67,915
Watches/jewellery
51,906
Retail
46,336
Soap/perfume
37,965
Passenger cars
37,013
Furniture stores
34,758
Body care
33,412
Organisations
33,234
Transport
32,363
Top magazine
owners/sales houses (2007)
Owner
Liberis
Attikes
Imako
DOL
Motorpress
Hachette Rizzoli
Dafni
Pigasos
Desmi
Option Press
TCT
Magazine revenue
€ (000s)
126,146
118,764
84,158
65,852
59,451
53,247
45,282
24,464
23,942
22,736
17,139
166
GREECE: RADIO
RADIO
Source: TGI
Costs/audiences
Station
National
Era 2
Era 3
Era Sport
Cosmos
Athens
Antenna
Nitro
Red FM
Galaxy
Diesi
Derti
Lampsi
Love Radio
Best FM
Melodia
Rithmos
Real
Skai
Sport FM
Sfera
Village
Salonica
Antenna
Heart
Erotikos
Metropolis
Radio Salonika
Star Fm
Ζοο Radio
Kosmoradio
Type
Peak
time
Peak rate
(30 sec)
€
audience
adult CPT
(000s)
€
music
music
sport
music
1000-1200
0700-1000
1700-2100
1700-2100
10.55
10.55
35.16
14.58
111
64
227
128
0.10
0.16
0.15
0.11
talk
music
music
music
music
music
music
music
music
music
music
talk
talk
sport
music
music
0700-1000
1700-2100
1700-2100
1700-2100
0700-1000
1000-1200
0700-1000
1700-2100
1700-2100
1000-1200
1700-2100
0700-1000
0700-1000
1200-1500
1700-2100
1700-2100
70.32
27.00
30.00
27.00
24.00
45.00
66.00
39.00
30.00
51.00
45.00
75.00
105.00
54.00
54.00
30.00
172
134
191
176
176
282
286
169
175
214
218
316
283
224
141
0.41
0.20
0.16
0.15
0.14
0.16
0.23
0.23
0.17
0.24
0.21
0.33
0.19
0.24
0.21
music
music
music
sport
talk
music
music
music
1700-2100
1700-2100
1700-2100
1200-1500
0700-1000
1700-2100
1700-2100
1700-2100
21.00
15.00
27.00
27.00
36.00
30.00
21.00
21.00
41
45
65
65
110
70
39
68
0.51
0.33
0.42
0.42
0.33
0.43
0.54
0.31
Source: Bari/Focus
Average CPT (all commercial stations): €0.23
167
GREECE: RADIO
Top ten radio
advertisers (2007)
Advertiser
Jumbo
Opap
Cosmote
Wind
Ethniki Bank
Vodafone
Alpha Bank
Xontos
EFG Eurobank
Vivartia Group
Radio expenditure
€ (000s)
6,447
4,437
3,561
2,994
2,621
2,329
2,274
1,897
1,638
1,513
categories (2007)
Radio expenditure
Category
€ (000s)
Banks
13,941
Personal care stores
12,139
Public sector
10,696
Mobile telephony
10,147
Construction equipment
6,409
Retail
6,359
Car dealers
5,705
Shops (household)
4,602
Telephony & internet
4,106
Shops (various)
4,083
Top ten radio
owners/ales houses (2007)
Owner
Alafouzos
Imako
Koyris Media Group
Radiokimansi
Antenna
Public Sector
Andronis
Hrs
Aktina
Sportday
168
GREECE: OUTDOOR
OUTDOOR
48-sheets
Billboards
Trivision
PISA 4X3
PISA 8X3
Panels
Towers
Buses
Tram wrap-up
Metro (inside)
Metro wrap-up
Number of
sites
6,300
2,200
1,100
2,700
600
4,400
100
900
20
-
Cost per panel
per month ( €)
800
3,200
3,200
900
1,800
450
800
2,000
25,000
25,000
29,000
Source: Contractors
Top ten outdoor
advertisers (2007)
categories (2007)
Outdoor expenditure
Advertiser
€ (000s)
Vodafone
12,516
British American Tobacco
11,088
Reemtsma Hellas
9,578
JT International
9,554
Philip Morris
9,513
Glou
9,489
Puma
9,460
Wind
8,166
Papastratos
6,951
Nestlé
6,907
Outdoor expenditure
Category
€ (000s)
Tobacco
72,839
Mobile telephony
27,125
Clothing
17,867
Transport
15,369
Retail
15,056
14,516
Sports retail
12,708
Banks
12,067
Cars
11,170
Personal care shops
10,024
Top outdoor
contractors (2007)
Contractor
Master Media
Affichage
Interbus
Remedy
Blue Point
Clear Channel
Source: Agency records
169
GREECE: CINEMA
CINEMA
Number of cinema screens: 380 (winter)/200 (summer)
Source: Cinema contractors
per week: €1,600
Source: Αgency records
Trend in admissions
2002
2003
2004
2005
2006
Admissions
(mill)
13.3
13.2
14.0
14.5
15.1
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Class
Upper
Middle
Lower
%
35.40
31.70
23.30
7.04
%
52.30
47.70
%
28.20
61.10
10.70
Source: TGI Research
170
GREECE: CINEMA
Film
300
El Greco
Spiderman 3
I Am Legend
Ratatouille
Mr Bean's Holiday
Mia Melissa Ton Aygousto
The Golden Compass
Top ten cinema
advertisers (2007)
Top ten cinema
Advertiser
Coca-Cola
Cosmote
Marlboro
Nescafe
UDV
TIM
OTE
Lacta
Seat
Vodafone
Category
Refreshments
Mobile telephony
Tobacco
Cars
Alcohol
Dairy products
Clothing
Banks
Public sector
Top cinema
owners (2007)
Owner
Cinenews
Movienews
Odeon
Source: Agency
171
GREECE: INTERNET
INTERNET
Typical monthly cost of internet access: €20
Cost of display ads
Type
€
banner
15
pop-up
20
streaming video
23
Age
16-24
25-34
35-54
55-64
Sex
Male
Female
Class
Upper
Middle
Lower
%
39.6
30.3
25.9
2.3
%
61.3
38.7
%
32.9
58.1
9.0
Source: TGI Research
172
GREECE: INTERNET
Site
in.gr
otenet.gr
contra.gr
kathimerini.gr
sport24.gr
forthnet.gr
sport-fm.gr
zoo.gr
insomnia.gr
naftemporiki.gr
Unique visitors
per month
2,019,325
988,699
927,054
844,401
796,830
757,535
725,092
657,738
452,084
438,762
Search engine
google.com
msn.com
yahoo
categories
Category
Financial services
Travel & tourism
Telecommunications
FMCG
Auto
Retail
Entainterment & leisure
Technology/consumer electronics
Education
173
GREECE: OVERALL
OVERALL
Top ten overall
advertisers (2007)
Advertiser
Vodafone
Wind
Procter & Gamble
Cosmote
OPAP
OTE
L'Oréal
Vivartia
Pireos Bank
Nestlé
Media expenditure
€ (000s)
63,519
54,620
49,680
46,700
42,100
39,600
34,431
28,991
28,881
27,716
categories (2007)
Media expenditure
Category
€ (000s)
Mobile telephony
194,139
Banks
179,553
Cars
137,342
Clothing
108,715
Public sector
102,623
87,730
Car dealers
86,630
Dairy products
81,993
Transport
78,147
Alcohol
73,734
174
HUNGARY: ECONOMIC DATA
HUNGARY
ECONOMIC DATA
2000
2001
1 US$ = 184 HUF at 2007 rate
2002
2003
2004
2005
2006
2007
Gross Domestic Product (Forint billion)
at current prices
% change
at 2007 prices
% change
13,533 15,270 17,181 18,941 20,718 22,043 23,795 25,406
18.8
12.8
12.5
10.2
9.4
6.4
8.0
6.8
20,177 20,845 22,280 23,470 24,039 24,711 25,672 25,406
8.2
3.3
6.9
5.3
2.4
2.8
3.9
-1.0
Gross Domestic Product per capita (Forint 000s)
at current prices
at 2007 prices
1,325
1,976
1,499
2,046
1,691
2,193
1,868
2,315
2,049
2,378
2,185
2,449
2,365
2,552
2,533
2,533
103.1
127.8
112.8
130.9
120.0
134.6
129.6
139.8
138.4
138.4
at current prices
at 2007 prices
73.7
109.9
83.2
113.5
93.6
121.3
at current prices
at 2007 prices
7.2
10.8
8.2
11.1
9.2
11.9
10.2
12.6
11.2
12.9
11.9
13.3
12.9
13.9
13.8
13.8
10.2
10.2
10.2
10.1
10.1
10.1
10.1
10.0
73.3
9.2
77.1
5.3
80.7
4.7
86.2
6.8
89.2
3.5
92.7
3.9
100.0
7.9
1.75
1.86
1.96
2.14
2.28
2.27
2.16
16.0
10.8
19.6
11.9
13.6
9.8
7.5
3.5
1.3
-6.1
Population
Millions
2007=100
% change
67.1
9.8
1.66
at current prices
at 2007 prices
29.7
18.1
18.9
8.9
19.7
13.7
175
HUNGARY: ADVERTISING EXPENDITURE
Advertising expenditure in HUF (mill) at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
102,380
145,338
172,984
224,288
266,774
319,237
370,313
440,262
497,349
531,343
535,259
Newspapers
22,389
25,494
29,302
32,991
37,394
39,522
44,253
50,083
53,786
53,001
53,987
Magazines
15,253
21,316
26,339
31,691
35,913
38,906
43,851
47,967
52,422
57,734
59,449
TV
49,808
80,727
94,935
129,605
159,474
204,058
242,570
286,106
331,203
347,080
342,070
Radio
7,003
7,613
10,280
12,042
13,104
14,429
15,929
26,514
26,819
33,764
39,485
Cinema
515
458
824
1,076
1,146
1,089
1,328
1,265
1,323
1,280
948
Outdoor
7,412
9,729
11,304
16,882
19,743
21,233
22,382
28,327
31,797
38,484
39,320
Advertising expenditure in HUF (mill) at constant 2007 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
210,597
261,725
283,192
334,413
364,177
413,996
458,863
510,841
557,554
573,250
535,259
Newspapers
46,055
45,910
47,969
49,190
51,047
51,253
54,835
58,112
60,297
57,181
53,987
Magazines
31,375
38,385
43,119
47,251
49,025
50,454
54,337
55,657
58,767
62,287
59,449
TV
102,455
145,374
155,418
193,242
217,700
264,628
300,574
331,972
371,296
374,455
342,070
Radio
14,406
13,710
16,830
17,954
17,888
18,712
19,738
30,764
30,065
36,427
39,485
Cinema
1,060
825
1,349
1,605
1,564
1,412
1,646
1,468
1,483
1,381
948
Source: 1997-2003 Mediagnozis/2004-2007 TNS Media Intelligence
Notes:
1. Before discounts
2. Includes classifieds
4. Excludes agency commission to 2003, includes from 2004
5. Internet includes display, classified and search
Tobacco: Banned, except at point of sale
Alcohol: Banned on state-owned media (TV, radio)
Pharmaceutical: Prescription drugs banned. OTC products can be advertised only if
proper use, name of product and non-prescription status are stipulated.
Political: Only during election periods. Parties cannot sponsor any programmes.
176
Outdoor
15,247
17,520
18,506
25,171
26,951
27,536
27,734
32,868
35,646
41,519
39,320
HUNGARY: POPULATION
POPULATION
92,340
Budapest
Hungarian
Forint (HUF)
Land area (km²)
Capital city
Language
Currency
Adult population by age
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
640
779
692
678
563
214
3,566
Female
(000s)
603
780
677
724
676
313
3,773
Total
(000s)
1,243
1,559
1,369
1,402
1,239
527
7,339
Female
(000s)
762
327
948
1,769
3,806
Total
(000s)
2035
643
1,734
3,561
7,973
Source: Millward Brown
Population status
AB
C1
C2
DE
Total
Male
(000s)
686
316
786
1,792
3,580
Source: Millward Brown
ABC1 = highly educated top managers and white collar workers with a
relatively high number of employees, highly educated self-employees,
managers with middle education, or with fewer employees, highly educated
middle-level managers, other white collar workers, self-employees
C2 = blue collar workers with middle education
DE = skilled and unskilled manual workers
177
HUNGARY: TELEVISION
TELEVISION
Colour
VCR
DVD
PVR/DVR
Multiset
Teletext
Remote control
IPTV
99.2%
43.7%
48.7%
12.9%
42.2%
75.4%
97.8%
57.4%
14.9%
2.0%
0.1%
Cable (analogue)
Cable (digital)
DTH (digital)
IPTV
Average
subscription
(HUF)
2,990
3,290
2,700
1,990
178
HUNGARY: TELEVISION
Main channels
Jan-Sep 2008
Technical
Daily
penetration
hours of
(%)
transmission
Channel
Non-commercial
HBO
Commercial (terrestrials)
M1
TV2
RTL Klub
Commercial (cable)
M2
AXN
Cartoon Network
Cool
Discovery Channel
Duna Tv
F+
Hallmark
Halozat
Jetix
Magyar Atv
Minimax/A+
MTV Hungary
National Geographic
Spektrum
Sport Klub
Sport1
Sport2
Viasat3
Viva
Ad mins
per
week
-
-
-
99.4
97.5
98.2
16
22
22
518
1,041
1,006
75.3
39.6
49.3
52.3
54.7
74.5
49.8
46.5
71.8
43.4
69.2
54.1
40.4
58.3
59.7
37.9
57.2
52.2
69.4
61.5
16
16
14
22
20
12
22
19
20
14
18
11
24
20
20
21
23
23
22
24
317
893
84
898
569
257
649
565
498
268
1,357
955
411
508
405
1,354
-
Source: ZenithOptimedia records, AGB Nielsen Media research
179
HUNGARY: TELEVISION
Cost/audience
Jan-Sep 2008
Channel
RTL Klub
M1
TV2
Viasat3
M2
AXN
Cartoon Network
Cool
Discovery Channel
Duna TV
F+
Hallmark
Halozat
Jetix
Magyar Atv
Minimax/A+
MTV Europe
National Geographic
Spektrum
Sport Klub
Sport1
Sport2
Viva
Peak
time
1900-2259
1700-2329
1800-2259
1830-2259
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
Peak rate
30 sec
(HUF)
2,841,160
996,454
2,063,286
603,662
109,136
99,846
203,810
94,853
97,772
178,944
95,349
321,409
211,865
187,825
24,292
125,623
99,956
78,000
78,000
-
Peak adult
audience
(000s)
1,074
378
862
153
54
22
8
35
26
44
82
28
35
14
117
10
4
19
16
11
31
20
9
30 sec peak
adult CPT
(HUF)
2,645
2,634
2,395
3,946
2,030
4,476
25,146
2,703
3,721
4,023
1,159
9,088
1,812
19,310
1,248
8,020
8,715
2,553
3,817
-
Source: ZenithOptimedia records, AGB Nielsen Media research
Average CPT (all commercial channels): HUF 2,838
180
HUNGARY: TELEVISION
Channel
Non-commercial
HBO
Commercial
M1
M2
TV2
RTL Klub
AXN
Cartoon Network
Cool
Discovery Channel
Duna TV
F+
Hallmark
Halozat
Jetix
Magyar ATV
Minimax/A+
MTV Europe
National Geographic
Spektrum
Sport Klub
Sport1
Sport2
Viasat3
Viva
Other Hungarian
Other
2007
Individuals
Adults
0.4
0.4
0
12.8
1.7
23.1
26.0
0.6
1.4
0.8
0.8
2.1
1.4
0.7
0.8
0.6
1.3
1.5
0.1
1.0
0.8
0.4
0.8
0.6
5.4
0.5
5.8
8.6
14.0
1.9
23.6
26.0
0.7
0.5
0.8
0.7
2.3
1.4
0.7
0.8
0.2
1.5
0.7
0.1
1.1
0.8
0.4
0.9
0.6
5.7
0.4
6.3
7.6
20,711
1,452
79,536
83,401
7,635
1,486
7,603
4,732
2,404
5,330
13,096
5,143
4,642
2,243
8,755
3,446
2,850
2,245
40,447
-
Source:AGB Nielsen Media Research (ratecard revenue)
Programme
Baratok Kozt (soap opera)
Ice Age
Spider Man
Mr. Deeds
Mr. & Mrs. Smith
Heroes
Bulletproof Monk
Evolution
Taxi3
Gyozike (reality TV)
Ad revenue
2007
HUF (mill)
Channel
RTL Klub
RTL Klub
RTL Klub
RTL Klub
RTL Klub
TV2
TV3
RTL Klub
TV2
RTL Klub
Source:AGB Nielsen Media Research
181
Ages 18-49
TVR
25.6
24.9
24.1
23.7
23.1
23.0
22.1
21.8
21.7
21.7
HUNGARY: TELEVISION
Top ten television
advertisers (2007)
Advertiser
Procter & Gamble
Unilever
Henkel
Bayer Hungaria
Benckiser
L'Oréal
Pannon
T-Mobile
Vodafone
Danone
categories (2007)
TV expenditure
HUF (mill)
15,827.9
15,061.9
11,549.5
9,289.3
9,091.3
7,300.2
7,051.3
6,807.4
6,750.8
6,255.2
Category
Banking
Medicines
Cars/vehicles
Detergents
Mobile telephony
Dairy products
Confectionery
Alcohol
Soft drinks
Hair care
Source: TNS Media Intelligence
Top ten television
owners (2007)
Owner
MTM-SBS
RTL Klub
MTG-Viasat
Magyar Televízió
Spektrum TV
Iko Produkció
Z+ Műsorszolgáltató
Nap TV
Minimax
Duna TV
TV expenditure
HUF (mill)
37,080.0
35,295.9
23,020.2
22,215.9
20,159.3
13,816.9
13,695.7
11,190.0
10,280.7
9,951.6
TV revenue
HUF (mill)
121,028.7
116,812.0
33,405.3
27,178.7
10,031.5
7,506.2
6,757.5
6,434.5
4,628.2
3,425.1
182
HUNGARY: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National dailies
Metro (free)
Népszabadság
Magyar Nemzet
Népszava
Magyar Hírlap
Regional dailies
Kisalföld
Vas Népe
Zalai Hírlap
Délmagyarország/Délvilág
Napló
Új Dunántúli Napló
Fejér M. Hírlap/Dunaújv.Hírlap
Petőfi Népe
Somogyi Hírlap
Békés Megyei Hírlap
Új Néplap
Heves Megyei Hírlap
Tolnai Népújság
24 Óra
Nógrád Megyei Hírlap
Hajdú-Bihari Napló
Észak-Magyarország
Kelet-Magyarország
Adult
B/W
B/W
Colour
(000s)
(000s)
HUF
HUF
HUF
320
117
61
24
-
665
426
183
79
65
2,340,000
2,200,000
1,100,000
-
5,491
12,033
14,010
-
3,874,470
3,150,000
2,950,000
1,700,000
-
77
55
53
51
47
47
44
37
32
30
27
21
21
20
8
-
255
168
173
165
145
139
170
142
115
102
112
95
67
88
44
205
194
188
1,656,000
1,417,325
1,432,900
1,363,200
1,401,750
1,068,000
1,386,175
1,056,000
948,000
852,000
876,000
732,000
732,000
732,000
648,000
1,207,200
1,416,000
1,236,000
6,491
8,457
8,268
8,248
9,683
7,682
8,164
7,419
8,257
8,319
7,825
7,736
10,972
8,282
14,816
5,888
7,285
6,580
2,294,400
1,984,255
2,006,060
1,723,200
1,962,450
1,464,000
1,940,645
1,416,000
1,332,000
1,236,000
1,248,000
996,000
996,000
996,000
888,000
1,931,520
2,265,600
1,977,600
Source: Szonda Ipsos (Readership), MATESZ (Circulation+Prices)
Average CPT (B/W): HUF 7,927
Top ten newspaper advertisers (2007)
Advertiser
Apróhirdetés
Penny Market
Lidl Magyarország
Szerencsejáték
Media Markt Saturn Holding
Pannon
T-Mobile
Hovány
OTP Kereskedelmi Bank
Nemzeti Fejlesztési Hivatal
HUF (000s)
6,111,837
1,040,986
999,241
890,831
879,958
706,375
574,642
573,397
520,342
515,656
183
HUNGARY: NEWSPAPERS
categories (2007)
Category
Cars/vehicles
Trading firms
Classified
Banking
Recruitment
State institutions
Food shops/labels
Entertainment/sports events
Mass media
Mobile telecommunications
HUF (000s)
8,104,149
7,370,610
6,111,837
4,086,373
2,805,172
2,280,494
2,261,285
2,194,195
2,016,651
1,760,473
Top ten newspaper
owners (2007)
Owner
Axel Springer-Magyarország
Inform Média
Ringier
Lapcom
Pannon Lapok Társasága
MTG Metro Gratis
Népszabadság
Nemzet Lap-És Könyvkiadói
Hídrádió
Napi Gazdaság
Newspaper revenue
HUF (000s)
12,065,294
7,611,936
6,300,519
6,067,987
5,504,828
5,057,175
4,583,798
1,949,008
1,538,041
971,949
184
HUNGARY: MAGAZINES
MAGAZINES
Magazines
Adult
Full page Adult CPT
Colour
Title
(000s)
(000s)
HUF
HUF
Auto
Autó-Motor (m)
41
181
1,010,000
5,595
Autó2 (m)
40
87
1,040,000
11,894
Autó Magazin (m)
17
114
995,000
8,693
Autópiac (w)
14
68
850,000
12,438
Motor Revü (m)
11
67
590,000
8,837
Autósélet
93
800,000
8,634
Sport Autó
68
Lóerő
63
Motorsport Magyarországon
61
Children/youth
Bravo (f)
42
128
1,100,000
8,584
Bravo Girl (m)
41
64
1,100,000
17,196
IM (m)
41
87
1,150,000
13,156
Popcorn (m)
38
110
1,100,000
9,998
100xszép (m)
28
99
1,100,000
11,080
Classified
Budapesti Piac (w)
772
464
1,890,000
4,077
Tipp
168
208
Expressz Képes Autó (w)
11
114
Expressz (w)
10
51
1,559,870
30,783
Expressz Képes Has. (w)
9
51
112,000
2,178
Expressz Képes Autó. (w)
5
86
90,000
1,042
Expressz Képes Ingatlan (w)
3
25
238,000
9,488
Szuperinfo
3,146
180,000
57
Grátisz
433
Apró
150
Computers
PC World (m)
17
110
630,000
5,704
Chip (m)
15
84
740,000
8,763
GameStar (m)
12
64
390,000
6,103
PC Guru (m)
11
108
495,000
4,592
Digitális Fotó Magazin
7
26
490,000
19,114
Computerworld Számí. (w)
6
63
624,000
9,837
Computer Panoráma (m)
70
Financial
Hvg (w)
88
377
2,900,000
7,688
Haszon (m)
27
54
1,260,000
23,460
Adó (m)
21
102
535,000
5,260
Figyelő (w)
16
60
1,050,000
17,637
Világgazdaság
13
35
1,344,000
38,597
Piac & Profit
59
900,000
15,341
Napi Gazdaság
25
865,000
35,232
185
Full page
B/W
HUF
520,000
1,640,000
1,199,900
397,000
449,000
1,660,000
1,260,000
415,000
740,000
960,000
590,000
629,000
HUNGARY: MAGAZINES
magazines (contd)
Adult
Colour
B/W
Title
(000s)
(000s)
HUF
HUF
HUF
Gastronomy/cooking
Kiskegyed Konyhája (m)
69
400
640,000
1,600
Fakanál (m)
37
221
520,000
2,351
520,000
Vidék Íze
14
43
539,000
12,536
Extra Finomságok
87
Interior decoration
Lakáskultúra (m)
51
213
1,990,000
9,329
Otthon (m)
40
111
1,500,000
13,504
Szép Házak (bm)
272
860,000
3,160
Szép Lak
56
920,000
16,465
Polgári Otthon
32
600,000
18,574
Men's
Maxima (m)
57
60
Playboy (m)
32
188
1,600,000
8,489
Ckm (m)
27
133
1,450,000
10,932
FHM (m)
24
141
1,350,000
9,548
Natural sciences/travel
Readers Digest
134
359
1,100,000
3,068
Szabad Föld
129
311
3,080,000
9,917
2,200,000
Találkozások (m)
126
1,500,000
National Geographic
53
295
1,700,000
5,772
3.évezred
42
44
1,215,000
27,328
GEO
16
48
1,200,000
24,996
IPM (Interpress Magazin)
85
950,000
11,119
Képes Újság
76
260,000
3,426
Cinema
46
Földgömb
22
Listings
Pesti Est (w)
114
203
1,150,000
5,657
Exit (w)
96
137
895,000
6,521
480,000
Pesti Est Súgó (m)
49
93
Fidelio Súgó
59
650,000
11,052
Pesti Műsor
45
510,000
11,358
Public life
Helyi Téma
720
4,277,052
3,290,040
168 Óra
31
178
1,100,000
6,168
630,000
Heti Válasz
23
69
1,080,000
15,759
Élet és Irodalom
99
560,000
5,659
345,000
Hócipő
78
Magyar Narancs
44
570,000
12,966
405,000
Képmás
18
340,000
19,011
Puzzles
Ügyes
88
367
150,000
409
Füles
81
455
550,000
1,209
-
186
HUNGARY: MAGAZINES
magazines (contd)
Adult
Colour
B/W
Title
(000s)
(000s)
HUF
HUF
HUF
Sport
Nemzeti Sport
78
306
666,225
2,174
475,875
Képes Sport
224
900,000
4,026
Sunday press
Vasárnapi Blikk
183
654
1,248,000
1,909
924,800
Vasárnap Reggel
171
630
2,256,000
3,580
1,560,000
Celeb/gossip
Story
288
1,298
3,290,000
2,534
Best
154
632
1,950,000
3,085
HOT! Magazin
98
226
1,450,000
6,425
Epizód
88
Women's
Nők Lapja
282
1,010
3,290,000
3,257
Kiskegyed
203
993
3,350,000
3,374
Blikk Nők
153
349
1,100,000
3,153
Meglepetés
110
431
1,490,000
3,460
Fanny
90
237
850,000
3,587
Maxima
57
155
1,300,000
8,401
Praktika
52
235
Tina
49
233
1,150,000
4,935
Hölgyvilág (kétheti)
39
176
1,350,000
7,688
Gyöngy
30
161
1,330,000
8,250
Kismama
28
111
890,000
8,029
Csók és Könny
26
122
Nők Lapja Évszakok (negyed.)
24
200
1,375,000
6,864
Shape
23
48
Fürge Ujjak
13
76
500,000
6,599
Baba Patika
150
900,000
5,998
Sikk (kétheti)
144
800,000
5,537
Baba Magazin
129
940,000
7,267
Anyák Lapja
98
940,000
9,589
Extra Frizura
64
Magyar Burda
62
980,000
15,727
Elite
46
Women's Glossy
Joy
72
192
1,625,000
8,474
Cosmopolitan
37
161
1,420,000
8,804
Wellness
28
96
1,250,000
13,031
Diéta & Fitnesz
13
28
940,000
33,854
TV Guides
Színes Rtv
241
801
2,900,000
3,620
Tvr-Hét
222
659
2,900,000
4,400
TV Kéthetes
214
383
530,000
1,382
TVR Újság
149
248
Színes Kéthetes Tévéműsor
125
513
1,550,000
3,024
SáRga TV
83
294
-
187
HUNGARY: MAGAZINES
magazines (contd)
Adult
Colour
B/W
Title
(000s)
(000s)
HUF
HUF
HUF
Gossip mags
Blikk
230
1,052
3,426,300
3,258
2,538,000
Bors
77
170
932,880
5,486
717,600
Napi Ász
57
Source: Szonda Ipsos (Readership), MATESZ (Circulation+Prices)
Average CPT (Colour): HUF 4,748
Top ten magazine
advertisers (2007)
Advertiser
Pannon
L'Oréal
T-Mobile
Unilever
Ford
Vodafone
UCI Central Europe
Beiersdorf
Toyota
Magyar-RTL Televízió
HUF (000s)
1,346,603
1,185,946
994,392
994,361
704,011
642,772
563,981
513,925
454,554
395,539
188
HUNGARY: MAGAZINES
categories (2007)
Category
Cars/vehicles
Mass media
Medicines
Catering
Banking
Other services
Recruitment
Publishers/distributors
HUF (000s)
4,537,351
4,294,898
3,914,472
3,346,127
2,923,816
2,708,189
2,504,668
2,503,278
1,507,922
1,232,697
Top ten magazine
owners (2007)
Owner
Sanoma
Axel Springer
Pesti Est
HVG
Marquard Media Magyarország
Ringier
Adoc-Semic
Motor Presse
Baba Magazin
Magyar Mezőgazdaság
Magazine revenue
HUF (000s)
15,609,620
6,895,022
5,476,033
5,401,480
3,152,707
2,613,138
1,349,066
919,703
800,502
774,549
189
HUNGARY: RADIO
RADIO
Number of commercial radio stations: approx. 200
Source: Szonda Ipsos Radio Navigator, Jan-Aug 2008
Costs/audiences
Station
National
Kossuth
Danubius
Sláger
Petőfi
Bartók
Juventus
Main regional
Roxy
Info
Cafe
Jazzy
Radio1
Klub rádió
Lánchíd
Rádió FM95
Sztár FM
Rádió 88
Kék Duna
Klub rádió
Gold FM
Gong Rádió
Type
Peak
time
Peak rate
(30 sec)
(HUF)
audience
adult CPT
(000s)
(HUF)
talk
music
music
talk/music
talk/music
music
1200-1230
0600-2000
0600-1000
0600-1900
0000-2400
0600-1000
225,000
330,000
383,873
117,000
27,000
150,000
860
1,617
1,338
528
567
196
262
204
287
222
48
765
music
news
music
music
music
music
talk
-
0600-1600
0600-1000
0600-2000
0600-2000
0600-2000
0600-2000
0600-2000
Full day
Full day
Full day
Full day
Full day
Full day
Full day
60,000
156,000
-
60
35
20
20
73
48
23
37
59
29
30
31
36
21
3,000
2,137
-
Average CPT (all commercial stations): HUF 259.0
190
HUNGARY: RADIO
Top ten radio
advertisers (2007)
categories (2007)
Radio expenditure
Advertiser
HUF (000s)
Ford
1,145,773
T-Mobile
1,063,038
Szerencsejáték
1,045,834
Pannon
688,834
Sanoma Budapest
543,020
Ferrero
414,385
Uniqa
409,641
Euronics
409,324
Media Markt Saturn Hld.
398,743
Unilever
390,320
Radio expenditure
Category
HUF (000s)
Entertainment/sports
5,351,290
Cars/vehicles
5,014,677
Trading firms
2,614,702
Mass media
2,349,786
Banking
2,244,021
Mobile telecoms
2,134,201
Catering
1,587,020
1,308,205
Medicines
1,030,831
Insurance companies
915,669
Top ten radio
owners (2007)
Radio revenue
Owner
HUF (000s)
Sláger Rádió
13,849,177
Danubius Rádió
13,362,022
Rádió Juventus
4,994,964
Rádió 1
2,294,812
Magyar Rádió
2,168,971
Klubrádió Zrt.
1,467,773
Radió Café
1,223,379
Inforádió
948,871
Media Group Műsorszolgá
880,879
Roxy Rádió
34,723
191
HUNGARY: OUTDOOR
OUTDOOR
Number of
sites
31,756
90
260
93
64
127
18,419
717
1,278
2,114
331
Euro Billboard/5.04 x 2.38
Avenir/4 x 9
Avenir/8 x 3
Magnum/9.6 x 3.6
Tesco Backlight/8 x 4
Eurobacklight/5.04 x 2.38
City Light/1.17 x 1.74
Mahir double size city light/1.17 x 3.48
Mahir barell/3.4 x 2.8
Mahir half barrel/1.7 x 2.8
Midilight/1.15 x 2.43
Cost per panel
per month (HUF)
35,000-250,000
450,000
300,000
320,000-350,000
160,000-290,000
320,000
35,000-95,000
114,000
115,000-160,000
77,000-93,000
60,000-100,000
Source: Primacom 2007
Top ten outdoor
advertisers (2007)
categories (2007)
Outdoor expenditure
HUF (000s)
Advertiser
Pannon
903,553
Media Markt Saturn Hld.
752,883
CBA
736,287
T-Mobile
676,280
Országos Rendőrfőkap.
609,428
Hervis Sportsworld
579,979
Auchan
539,854
Spar
507,447
Ford
489,712
Toyota
489,523
Outdoor expenditure
Category
HUF (000s)
Cars/vehicles
3,869,125
Trading firms
3,381,711
Entertainment/events
3,106,462
Mass media
2,927,570
Banking
2,686,242
Food shops/labels
2,286,730
Mobile telecoms
2,019,315
Sport/leisure
1,477,113
DIY
1,263,293
Other services
1,130,865
192
HUNGARY: OUTDOOR/CINEMA
Top ten outdoor
contractors (2007)
Contractor
Outdoor
Multireklám
Europlakát
Qib
Mediacontact Közterület
Pont Reklám
Euro Awk
Avenir Budapest
Plazma Média
Est Indoor
Outdoor revenue
HUF (000s)
9,742,613
7,991,028
6,236,108
4,359,642
2,572,445
2,556,889
2,122,410
1,299,375
979,578
727,645
CINEMA
Trend in admissions
2002
2003
2004
2005
2006
2007
Admissions
(mill)
15.2
13.5
13.7
12.1
11.7
11.1
Gross takings
HUF (bill)
11.0
10.2
10.9
9.7
9.7
9.8
Source: (National Film Association) Nemzeti filmiroda
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income/class
Consumer elite
Achievers
Experience-gatherers
Hedonistic belongers
Belongers moderate
Sustainers
Laggers
%
33.7
29.2
20.4
11.5
%
50.4
49.6
%
22.0
15.0
23.0
6.1
4.0
18.0
10.0
Source: Millward Brown (TGI)
193
HUNGARY: CINEMA
Gross takings
HUF (Million)
674.4
555.8
466.2
420.8
253.9
219.9
215.9
194.3
190.3
189.7
Film
Shrek the Third
Ratatouille
Live Free Or Die Hard
SOS Love (Hungarian)
T4XI
The Heartbreak Kid
I Now Pronounce You Chuck & Larry
300
Source: (National Film Association) Nemzeti filmiroda
Top ten cinema
advertisers (2007)
Cinema expenditure
Advertiser
HUF (000s)
Pannon
163,548
T-Mobile
61,036
Upper Stúdió
60,947
HBO
44,044
Bp.Fesztiválközpont Kht.
35,903
Coca-Cola
34,280
Samsung Electronics
25,286
Ferrero
23,324
Ford
22,193
Procter & Gamble
22,056
Top ten cinema
Top cinema
sales houses (2007)
Cinema expenditure
Category
HUF (000s)
231,550
213,393
Mass media
114,191
Cars/vehicles
58,610
Soft drinks
46,571
Telecoms - appliances
35,806
Confectionery
28,382
Fragrances
23,868
Clothes
20,687
Social organisations
17,283
194
Sales house
Intercom
UIP-DUNAFILM
Fórum Hungary
Budapestfilm
SPI Hungary
Best Hollywood
Hungarotop
Hungaricom
Other
Cinema revenue
HUF (000s)
3,056,211
2,226,184
1,441,511
809,964
703,251
394,174
165,459
159,843
47,936
Source: (National Film Association)
Nemzeti filmiroda
HUNGARY: INTERNET
INTERNET
Adult internet users with home broadband: 1,957,000
Typical monthly cost of internet access: HUF 5,900
Cost of display ads
Type
(HUF)
Banner
6,000-8,000
Pop-up
14,000-35,000
Streaming video
6,000-8,000
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income/class
Consumer elite
Achievers
Experience-gatherers
Hedonistic belongers
Belongers moderate
Sustainers
Laggers
Not classified
%
27.5
26.4
33.6
6.6
1.0
%
50.6
49.4
%
17.5
18.9
17.3
6.2
4.4
18.8
14.6
2.4
Source:Millward Brown (TGI)
195
HUNGARY: INTERNET
Site
google.hu
iwiw.hu
startlap.hu
t-online.hu
freemail.hu
origo.hu
freeweb.hu
youtube.com
index.hu
myvip.com
Unique visitors
per month
2,604,994
2,188,402
2,041,810
1,881,031
1,652,449
1,450,878
1,208,212
1,193,999
1,052,871
1,026,835
Search engine
google.hu
yahoo.com
tango.hu
sztaki.hu
forumkereso.hu
ker.eso.hu
Searches
per month
2,604,994
662,533
569,997
150,147
122,122
97,913
Top ten internet
advertisers (2007)
categories (2007)
Advertiser
HUF (000s)
T-Mobile
563,281
T-Online
397,830
Vodafone
328,456
Toyota
288,937
Pannon
285,093
Budapest Bank
282,097
Unilever
239,796
K&H Bank
230,093
Allianz Hungária
223,655
OTP Kereskedelmi Bank
212,169
Category
HUF (000s)
Banking
1,835,922
Cars/vehicles
1,714,844
Mobile telecoms
1,176,830
Mass media
923,810
Property
505,101
Insurance companies
493,887
Internet
465,075
Travel/tourism
464,629
Computers
346,046
341,268
196
HUNGARY: OVERALL
OVERALL
Top ten overall advertisers (2007)
Advertiser
Unilever
Procter & Gamble
Henkel
Pannon GSM
T-Mobile
Bayer
Benckiser
Vodafone
L'Oréal
Danone
Media expenditure
HUF (000s)
17,237,874
16,577,161
11,774,045
11,145,288
10,740,089
9,478,245
9,158,769
9,056,100
8,646,259
6,607,238
Top ten overall product categories (2007)
Category
Banking
Cars/vehicles
Medicines
Mobile telecoms
Detergents
Trading firms
Mass media
Confectionery
Dairy products
Media expenditure
HUF (000s)
50,437,726
46,318,977
41,250,335
30,405,451
23,271,662
22,633,379
19,990,040
17,681,780
15,039,549
14,579,517
Top ten media owners (2007)
Media revenue
HUF (000s)
121,028,743
116,812,025
33,405,274
27,178,749
15,609,620
13,849,177
13,362,022
12,737,648
10,031,541
9,742,613
Owner
MTM-SBS
RTL Klub
MTG Viasat
Magyar Televízió
Sanoma Budapest Kiadói Rt.
Sláger Rádió
Danubius Rádió
Axel Springer
Spektrum TV
Outdoor
197
LATVIA: ECONOMIC DATA
LATVIA
ECONOMIC DATA
2000
2001
1 US$ = 0.51 LVL at 2007 rate
2002
2003
2004
2005
2006
2007
6,393
11.0
8,504
7.9
7,435
9,059 11,172 13,957
16.3
21.9
23.3
24.9
9,309 10,627 12,294 13,957
9.5
14.2
15.7
13.5
2,744
3,650
3,205
4,013
Gross Domestic Product (LVL million)
at current prices
% change
at 2007 prices
% change
4,751
11.4
6,794
8.5
5,220
9.9
7,282
7.2
5,758
10.3
7,880
8.2
Gross Domestic Product per capita (LVL)
at current prices
at 2007 prices
1,996
2,854
2,212
3,086
2,450
3,353
3,939
4,621
4,879
5,369
6,121
6,121
at current prices
at 2007 prices
9,243 10,155 11,203 12,437 14,464 17,625 21,735 27,154
13,217 14,168 15,330 16,545 18,112 20,675 23,919 27,154
at current prices
at 2007 prices
3,884
5,553
4,303
6,003
4,767
6,524
5,338
7,101
6,234
7,807
7,663
9,491 11,910
8,989 10,445 11,910
2.38
2.36
2.35
2.33
2.32
2.30
2.29
2.28
71.7
2.5
73.1
2.0
75.2
2.9
79.9
6.2
85.2
6.7
90.9
6.6
100.0
10.0
0.66
0.70
0.67
0.66
0.66
0.68
0.67
6.2
3.2
14.4
7.7
21.3
13.7
27.3
19.4
23.9
12.6
Population
Millions
2007=100
% change
69.9
2.7
0.63
at current prices
at 2007 prices
6.8
4.0
14.0
11.2
18.4
16.2
198
LATVIA: ADVERTISING EXPENDITURE
Advertising expenditure in LVL million at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
38.4
24.7
28.1
30.0
34.2
40.5
43.0
49.2
59.7
76.0
94.2
Newspapers
10.9
10.4
11.1
10.8
12.7
14.1
13.9
14.7
17.5
18.9
20.7
Magazines
1.7
1.6
2.1
2.4
3.5
4.7
5.8
6.8
7.9
11.2
16.3
TV
22.9
8.6
8.9
10.1
11.5
13.6
14.4
17.3
21.7
27.1
32.8
2.1
0.8
3.1
1.0
4.4
1.6
4.9
0.2
1.5
0.1
4.3
0.2
1.7
0.3
5.1
0.3
2.2
0.5
5.3
0.4
2.4
0.8
5.9
0.4
3.2
0.9
7.0
0.4
3.7
1.5
8.5
0.5
6.5
3.3
9.8
0.6
8.1
5.9
Advertising expenditure in LVL million at constant 2007 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
60.4
37.1
41.3
42.9
47.7
55.4
57.2
61.6
70.0
83.6
94.2
Newspapers
17.1
15.6
16.3
15.4
17.7
19.3
18.5
18.4
20.5
20.8
20.7
Magazines
2.6
2.4
3.1
3.4
4.9
6.4
7.7
8.5
9.3
12.3
16.3
TV
36.0
12.9
13.1
14.4
16.0
18.6
19.2
21.7
25.5
29.8
32.8
3.3
1.3
4.7
1.5
6.5
2.3
7.0
0.3
2.1
0.1
6.0
0.3
2.4
0.4
7.0
0.4
3.0
0.7
7.1
0.5
3.2
1.1
7.4
0.5
4.0
1.1
8.2
0.5
4.3
1.8
9.4
0.5
7.2
3.6
9.8
0.6
8.1
5.9
Source: TNS BMF Gallup Media
Notes:
1. Including classified for 1997, excluding from 1998 to 2004, and including from 2005
2. Including agency commission for 1997, excluding 1998 onwards
3. Before discounts for 1997, after discounts 1998 onwards
5. Internet includes all forms of advertising on the main domains
6. Internet includes banner ads on main portals.
Pharmaceutical: Must be submitted to the Latvian Pharmaceutical Register.
OTC only in mass media.
199
LATVIA: POPULATION
POPULATION
63,589
Riga
Latvian, Lithuanian, Russian
Lat
Land area (km²)
Capital city
Languages
Currency
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
142
167
161
128
179
119
116
1,012
Female
(000s)
132
165
159
117
219
167
241
1,200
Total
(000s)
274
332
320
245
398
286
357
2,212
Source: TNS Latvia, Palomars, 2006
Adult status
A
B
C1
C2
D
E
Total
Male
(000s)
179
199
94
372
126
43
1,013
Female
(000s)
264
215
111
409
157
43
1,199
Total
(000s)
443
415
205
781
282
86
2,212
A = well educated top and middle level managers, professionals and
self-employed people
B = well educated middle level managers
C1 = smaller middle level managers, well educated non-manual employees,
supervisors/skilled manual workers, small business owners
C2 = better educated supervisors/skilled manual workers, moderately well
educated non-manual employees
D = less well educated supervisors/skilled and unskilled manual workers,
poorly educated non-manual workers
E = less well educated skilled and unskilled manual workers, small business
owners and farmers
200
LATVIA: TELEVISION
TELEVISION
Average minutes viewed per day per adult: 155 (2006)
Average basic pay-TV subscription cost (per month):
Average
subscription
(LVL)
Cable
2.5
Satellite
10.9
DTT
10.0
Source: ZenithOptimedia records, 2006
Main channels
Channel
Commercial
LNT
LTV 1
TV 3
LTV 7
TV 5
3+
PBK
RenTV Baltija
Technical
Daily
penetration
hours of
(%)
transmission
99
99
98
98
66
48
48
48
Ad mins
per
week
20
18
24
17
18
20
18
17
1,680
1,512
2,016
1,428
1,512
1,680
1,512
1,428
Peak rate
30 sec
LVL
824
57
790
188
113
45
386
63
Peak adult
audience
(000s)
143
18
114
29
108
35
76
13
Cost/audience
Channel
LNT
TV 5
TV 3
3+
LTV 1
LTV 7
PBK
RenTV Baltija
Peak
time
1800-2330
1800-2330
1800-2330
1800-2330
1800-2300
1800-2300
1830-2330
1900-2300
Average adult CPT: LVL 4.61
201
30 sec peak
adult CPT
(LVL)
5.8
3.1
6.9
6.6
1.1
1.3
5.1
4.9
LATVIA: TELEVISION
Channel
Commercial
LNT
TV3
LTV1
PBK
LTV7
3+
TV5 Rīga
RenTV Baltija
2006
Adults
Individuals
20.4
18.4
11.4
10.2
5.5
4.1
2.9
1.8
20.4
16.5
12.3
11.0
5.4
4.1
2.9
1.8
Ad revenue
2006
LVL (000s)
58,702
39,106
5,007
23,802
1,662
15,103
19,077
3,035
Source: TNS Latvia, Palomars, AdFacts 2006
Programme
51. Starptautiskais Eirovīzijas dziesmu konkurss. Fināls
Pasaules meistarsacīkstes hokejā. Latvija - ASV
Ziemas olimpiskās spēles Turīnā. Atklāšanas ceremonija
Pasaules meistarsacīkstes hokejā. Latvija - Čehija
Pasaules meistarsacīkstes hokejā. Latvija - Somija
Svētku salūts
Latvijas Valsts prezidentes V.Vīķes-Freibergas Jaungada apsveikums
Ziemas olimpiskās spēles Turīnā. Hokejs. Latvija - ASV
Laimīgu Jauno gadu!
Krievijas Federācijas prezidenta V.Putina Jaungada apsveikums
202
Channel
LTV1
TV3
LTV1
TV3
TV3
LTV1
LTV1
LTV7
LTV1
PBK
Adult
TVR
22.3
19.7
19.7
19.2
18.7
18.5
17.9
17.9
17.5
17.1
LATVIA: TELEVISION
Top ten television
advertisers (2006)
TV expenditure
LVL (000s)
18,152
7,119
6,386
5,987
5,672
4,433
4,236
3,905
3,858
3,558
Advertiser
Procter & Gamble
Tele2
Reckitt Benckiser
Studio Moderna
Coca-Cola
LMT
L'Oréal
Colgate-Palmolive
Bite
Modern Times Group
Source: TNS Latvia, AdFacts 2006
categories (2006)
TV expenditure
LVL (000s)
26,460
22,818
16,548
15,865
12,575
11,937
10,521
10,028
7,548
6,202
Category
Cosmetics/personal hygiene
Communication/office equipment
Household goods
Food
Entertainment/culture/recreation
Soft drinks
Business/finance/property
Medicine
Media/publishing
Household equipment
Top television
owners (2006)
TV revenue
LVL (000s)
58,702
54,209
26,837
19,077
6,669
1,938
Owner
LNT
MTG (TV3,3+)
PBK, RenTV
TV5 Rīga
State (LTV1, LTV7)
MTV
203
LATVIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly 2w=twice weekly (Rus)=Russian
Adult
R=Regional N=National F=Free
B/W
B/W
Colour
Title
(000s)
(000s)
LVL
LVL
LVL
Rigas Santims (w, R, F)
270
219
2,438
11
Latvijas Santims (w, N, F)
232
120
1,520
13
1,681
TV Televizionnaja Programma (Rus) (w, N)
170
263
1,849
7
2,567
Ritdiena (2w, N)
130
93
930
10
930
TeleProgramma s Djadjei Misei (Rus) (w, N)
120
215
1,404
7
1,950
5 Min (d, R, F)
100
303
1,656
5
1,656
Atputa.tv (w, N)
71
11
615
57
615
TeleVizijas Programma (w, N)
60
94
822
9
1,232
Rigas Vilni Laimiga Programma (w, N)
60
90
1,238
14
1,238
Diena (d, N)
55
215
1,932
9
2,604
Latvijas Avize (d, N)
49
186
1,493
8
1,680
Subbota (Rus) (w, N)
45
188
851
5
1,608
Vestji Segodna (Rus) (d, N)
39
162
1,573
10
2,949
MK Latvija (Rus) (w, N)
39
131
800
6
1,155
Vestji (Rus) (w, N)
38
164
1,039
6
1,559
Neatkariga Rita Avize (d, N)
36
96
1,913
20
2,152
Tava Programma (w, N)
35
67
661
10
Moi Dom (Rus) (f, N)
30
27
875
33
1,175
Kurzemes Reklama (f, R, F)
30
26
375
15
542
Mana Maja (f, N)
30
22
875
40
1,175
7 Sekretov (Rus)
28
132
832
6
1,247
Riga Avtomobilnaja (Rus) (f, N)
25
7
875
129
1,175
Jelgavas Santims (w, R, F)
24
16
381
25
534
Chas (Rus) (d, N)
20
104
1,414
14
2,387
Ceturtdiena (w, R, F)
20
20
248
12
361
Million (Rus) (2w, R)
20
61
581
10
727
Seichas (Rus) (w, R)
18
43
648
15
1,203
Ekspress Nedela (Rus) (w, R)
17
10
727
76
1,363
Nasha Gazeta (Rus) (w, N)
17
50
711
14
949
EN (Rus) (w, N)
15
32
690
22
690
Majas Dakteris (f, N)
15
30
496
17
595
Reklama.lv (Rus) (2w, N)
15
44
212
5
244
Latvijas Reklama (w, N,F)
14
27
169
6
195
Telegraf (Rus) (d, N)
12
44
623
14
911
Biznes & Baltija (Rus) (d, N)
12
37
2,393
65
2,872
The Baltic Times (w, N)
12
4
2,163
566
2,163
Dienas Bizness (d, N)
12
50
2,650
53
2,650
Ogrenietis (R, F)
11
14
Zemgales Zinas (d, R)
9
45
584
13
584
Liesma (d, R)
9
39
444
11
670
Reklama Piektdienas (w, R)
8
38
697
18
697
Neatkarigas Tukuma Zinas (2w, R)
8
35
425
12
567
Bauskas Dzive (2w, R)
8
24
375
16
500
Digital Times (w, R)
8
19
741
39
1,075
Kurzemes Vards (d, R)
8
46
569
12
832
204
LATVIA: NEWSPAPERS
newspapers (cont)
d=daily w=weekly 2w=twice weekly (Rus)=Russian
Adult
B/W
B/W
Colour
Title
(000s)
(000s)
LVL
LVL
LVL
Rezeknes Vestis (2w, R)
8
28
505
18
919
Druva (d, R)
7
27
437
16
685
Staburags (2w, R)
7
28
375
14
459
Kursas Laiks (2w, R)
7
26
334
13
500
Auseklis (2w, R)
7
21
400
19
545
Stars (2w, R)
7
17
302
17
474
Briva Daugava (2w, R)
6
20
689
35
1,245
Rezeknenskije Vesti (Rus) (2w, R)
6
22
505
23
919
Saldus Zeme (2w, R)
6
25
490
20
788
Dzirkstele (2w, R)
4
15
334
23
667
Ziemellatvija (2w, R)
4
14
334
24
667
Latvijas Vestnesis (d, N)
4
26
966
37
Latgales Laiks (2w, R)
4
13
697
52
697
Novaja Gazeta (Rus) (2w, R)
3
10
500
51
542
Ogres Vestis (d, R)
3
21
289
14
337
Ogres Zinas (2w, R)
3
26
292
11
375
Latgales Laiks (Rus) (2w, R)
3
16
697
43
697
Izglitiba un Kultura (w, N)
2
20
395
19
634
Aluksnes Zinas (2w, R)
2
15
334
22
667
Kurzemes Vards (Rus) (d, R)
1
13
438
33
744
Panorama Rezekne (Rus) (w, R)
27
194
7
1,663
Novadnieks (2w, R)
16
540
34
1,260
Rigas Aprinka Avize (2w, R)
8
581
77
679
Source: TNS Survey, Spring 2007
Average B/W CPT: 13.42 LVL
205
LATVIA: NEWSPAPERS
Top ten newspaper
advertisers (2006)
Advertiser
LMT
Parex
Maxima
Tele2
Bite
Elkor
High Technologies
DNB Nord
Modern Times Group
Hansabanka
LVL (000s)
731.8
482.9
419.7
341.6
338.7
321.6
278.6
265.5
240.2
237.9
Source: TNS, AdFacts, 2006
categories (2006)
Category
Construction/furniture
Transport
Entertainment/culture
Transport/tourism
Media/publishing
Trading
Education/training
Social advertising
LVL (000s)
7,034.6
3,553.5
1,939.1
1,813.7
1,455.2
1,385.6
1,183.2
930.8
697.3
512.3
Top ten newspaper
owners (2006)
Newspaper revenue
Owner
LVL (000s)
Laikraksts Diena
5,941.1
Izdevniecības Nams PETITS
5,392.4
Izdevniecības Nams FENSTER
3,761.7
Izdevniecība Dienas Bizness
2,372.6
Lauku Avīze
1,721.8
Mediju Nams
1,420.2
B&B Redakcija
1,032.8
MK w
693.4
Telegraf
506.7
Mega Plus
200.1
206
LATVIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly f=fortnightly
bm=bimonthly (Rus)=Russian
Title
Women's
Ieva (w)
Marta (w)
Cosmopolitan (m)
Santa (m)
Lilit (m)
Sieviete (m)
Una (m)
Lublju! (Rus) (w)
Lilit (Rus) (m)
Men's
Klubs (m)
FHM (m)
A-Zet (m)
Patron (Rus) (m)
Health, healthy lifestyle
Shape (m)
36,6 C (m)
Veseliba (m)
General interest
SestDiena (w)
Majas Viesis (m)
Rigas Balss (w)
Praktiskais Latvietis (w)
360 Gradusov (Rus) (m)
Nedela (w)
Rigas Laiks (m)
Eva & Adam (Rus) (m)
Agriculture
Agro Tops (m)
Architecture, design
Deko (m)
Arhitektura i Dizain Baltiji (Rus) (bm)
Latvijas Architektura (bm)
Dizaina Studija (bm)
Cars, racing
Auto Bild Latvija (m)
Forsaza (bm)
Auto Foto (w)
Rally.LV (bm)
Children's
Barbie (m)
Spicite (m)
Avene (f)
Adult
Colour
B/W
(000s)
(000s)
LVL
LVL
LVL
73
42
35
33
30
20
20
18
17
272
65
88
125
57
35
19
103
84
1,440
605
1,490
1,320
1,090
600
1,100
850
1,490
5
9
17
11
19
17
58
8
18
1,440
605
1,490
1,320
1,090
600
1,100
850
1,490
21
20
15
14
72
58
36
1,200
1,090
780
1,090
17
19
30
1,200
1,090
780
1,090
25
17
15
32
50
42
960
795
840
30
16
20
960
795
840
60
52
27
25
19
13
7
-
171
124
15
72
18
21
3
1,630
890
769
499
1,085
700
900
1,406
10
7
50
7
40
42
449
1,630
890
607
499
1,085
700
900
1,406
9
10
520
53
520
11
6
3
-
35
7
2
960
720
890
450
27
123
257
960
720
890
450
19
10
8
8
32
14
48
-
840
800
102
746
26
59
2
-
840
800
102
746
13
11
10
18
25
20
350
500
20
25
350
500
207
LATVIA: MAGAZINES
Magazines (cont.)
w=weekly m=monthly f=fortnightly q=quarterly
Adult
Colour
B/W
Title
(000s)
(000s)
LVL
LVL
LVL
Donalds Daks (f)
8
16
250
15
250
Dambo (m)
7
13
350
27
350
Tom & Jerry (m)
6
11
250
24
250
W.I.T.C.H. (m)
6
250
250
Ezis (m)
4
9
270
30
270
Zilite (m)
4
7
250
38
250
Business, economics
Bizness.LV (Rus) (w)
15
15
950
64
950
Lietiska Diena (w)
10
28
1,200
42
1,200
Kapitals (m)
8
13
895
68
895
Latvijas Ekonomists (m)
8
7
390
53
390
Komersanta Vestnesis (w)
4
5
234
47
234
Latvijas Ekonomists (Rus) (m)
6
390
65
390
Construction
Praktiska Buvnieciba (m)
10
17
340
20
340
Mana Maja Profesionaliem (m)
6
600
600
Buvet (m)
4
5
550
103
550
Fishing, hunting, nature
Copes Lietas (m)
13
49
990
20
990
Vides Vestis (m)
15
300
21
300
Property
Jaunie Projekti - nek. ip. kat. (q)
10
10
400
41
400
DOM Foto (Rus) (f)
8
148
148
Nedvizimostj (Rus) (m)
26
280
11
90
Jaunie Projekti/Novije projekti (m)
6
450
79
450
m2 (m) (f)
4
210
48
210
DIY
Dari Pats (m)
28
74
890
12
890
Zelta Rokas (m)
10
11
450
42
450
Home & garden
Ievas Maja (f)
45
96
900
9
900
Musmajas (m)
30
70
990
14
990
Majas & Darzs (m)
27
69
1,000
14
1,000
Darza Pasaule (m)
22
48
680
14
680
Dom Lilit (Rus) (q)
17
31
820
26
820
Maja, Dzivoklis (m)
7
22
450
21
450
Maja (w)
48
890
19
890
Medical
Doctus (m)
6
540
540
Latvijas Arsts (m)
3
10
485
48
485
Technology, computers
HI-END Tehnika (q)
12
1,319
1,319
Next (m)
11
18
1,139
62
1,139
MG (Rus) (m)
8
953
953
Life stories, relationships
Ievas Stasti (f)
51
159
900
6
900
Patiesa Dzive (f)
40
88
700
8
700
208
LATVIA: MAGAZINES
Magazines (cont.)
w=weekly m=monthly f=fortnightly q=quarterly
Adult
Colour
B/W
Title
(000s)
(000s)
LVL
LVL
LVL
Popular science
Ilustreta Zinatne (m)
21
58
800
14
800
Law, government
Jurista Vards (w)
5
16
12
199
Gossip
Privata Dzive (w)
76
240
1,440
6
1,440
Kas Jauns (w)
47
115
800
7
800
Vakara Zinas (zurnals) (w)
66
600
9
600
ZZL (Rus) (w)
42
1,150
27
1,150
Cosmetics
Kosmetik Baltikum (Rus) (bm)
8
850
850
K Baltikum Professional (Rus) (bm)
8
650
77
650
Crosswords/puzzles
Mezgls (f)
19
57
480
8
480
Zviedru Mezgls (f)
12
29
420
15
420
Meistarmezgls (m)
7
21
210
10
210
Mezgla Sudoku (f)
7
12
60
5
60
Magiskas Rutis (m)
17
130
8
60
Cooking
Labu Apetiti! (m)
10
26
700
27
700
Arts
Maksla Plus (q)
11
290
25
290
Studija (bm)
2
3
450
142
450
Parenting
Mans Mazais (m)
20
83
960
12
960
Supulitis (bm)
10
20
500
25
500
Detki.lv (Rus) (m)
8
9
510
57
510
Studies, career
Merkis (m)
15
500
500
Music
Muzikas Saule (bm)
2
7
450
65
450
Company magazines
Pasta Avize (q)
340
3,000
9
3,000
Fashion, lifestyle
Pastaiga (m)
12
16
990
63
990
Pastaiga.RU (Rus) (m)
10
890
890
Podium Art (bm)
10
800
800
VIP Lounge (Rus) (bm)
6
940
940
Teen magazines
Spica (w)
14
18
630
35
630
Sirups (w)
10
20
600
29
600
Puff (w)
9
13
630
49
630
Popcorn (w)
8
13
840
66
840
TV Listings, other related
TV Izklaide (w)
125
73
1,380
19
1,380
Rigas Vilni (w)
40
97
700
7
700
Rigas Vilni Seriali un Kino (m)
20
23
500
22
500
Sports
Sporta Avize (w)
48
450
9
450
Source: TNS Survey, Spring 2007
Average CPT: LVL 15.86
209
LATVIA: MAGAZINES
Top ten magazine
advertisers (2006)
Advertiser
L'Oréal
Procter & Gamble
LNT
Latvijas TV
Modern Times Group
Baltkom
Tele2
Bite
Samsung Electronics
LMT
LVL (000s)
338.5
313.0
305.0
280.8
275.7
252.9
252.8
232.5
228.9
168.3
categories (2006)
Category
Media/publishing
Transport
Medicine
Clothing/footwear/accessories
Alcohol/tobacco
LVL (000s)
2,198.5
1,792.8
1,667.6
1,595.5
1,285.3
1,183.8
979.2
926.0
903.7
824.5
Top ten magazine
owners (2006)
Owner
Žurnāls Santa
Izdevniecība Lilita
Izdevniecība Rīgas Viļņi
Laikraksts Diena
Mediju grupa Tops
ŽZL
SK Latvija
I un L Publishing
EVA MEDIA
Magazine revenue
LVL (000s)
3,703.6
2,075.7
1,841.0
1,710.1
1,152.8
772.6
587.4
523.0
505.4
479.6
210
LATVIA: RADIO
RADIO
Number of radio households: 1,552,880
Source: TNS/Supernova/Winter+Spring 2007
Costs/audiences
Station
National
Latvijas Radio 4
Latvijas Radio 2
Latvijas Radio 3
Latvijas Radio 1
Radio SWH
SWH +
SWH Rock
Radio MIX FM
Gold FM
Fit FM
Capital FM
European Hit Radio
Novoje Radio
Radio PIK 100 FM
Radio Skonto
Star FM
Main regional
Radio Alise +
Kurzemes Radio
Radio Maksimums (Europa Plus)
Novoje Radio Daugavai
Novoje Radio Latgalei
Radio Skonto Liepāja
Jēkabpils Radio 1
Peak rate Peak adult
(30 sec)
audience
LVL
(000s)
30 sec peak
adult CPT
LVL
Type
Peak
time
talk, news
music
music
talk, news
music
music
music
music
music
music
music
music
music
music
music
music
0700-1000
0800-1300
1300-1600
0700-1000
0800-1100
1100-1400
1400-1700
0800-1100
1000-1400
0800-1100
0800-1400
1700-2000
1400-1700
0800-1100
0800-1100
0800-1100
30
45
15
38
58
36
18
45
13
22
10
54
30
34
51
44
178
456
21
193
195
132
23
81
26
12
28
80
56
52
126
88
0.17
0.10
0.70
0.19
0.30
0.27
0.79
0.55
0.50
1.81
0.35
0.67
0.53
0.66
0.40
0.50
0900-1200
1000-1300
1000-1300
1100-1400
1000-1300
1000-1300
1000-1300
15
12
10
5
3
6
7
49
32
21
17
21
15
12
0.31
0.37
0.48
0.29
0.12
0.40
0.52
Average CPT: 0.31 LVL
211
LATVIA: RADIO
Top ten radio
advertisers (2006)
Advertiser
LMT
Modern Times Group
Elkor
Bite
Rimi
Parex
Tele2
Depo Diy
Nordea
Maxima
Radio expenditure
LVL (000s)
466
405
218
203
197
161
153
125
123
114
categories (2006)
Radio expenditure
Category
LVL (000s)
1,692
Media/publishing
1,296
1,281
1,265
Transport
1,049
806
Trading
655
Food
347
Social advertising
305
Medicine
296
Top radio
owners (2006)
Owner
SWH
MTG Group
Latvijas Radio
RNR Ltd.
Radio Skonto
Super FM
Pikal un Partneri
Fit FM
Radio revenue
LVL (000s)
3,265
1,528
1,492
1,277
1,127
708
609
175
212
LATVIA: OUTDOOR
OUTDOOR
Number of
sites
3,555
1,452
578
1,100
Bus shelters/citylights
Columns/pillars
Billboards/walls
Buses/trams/trolley buses
Source: ZenithOptimedia Group records
Top ten outdoor advertisers (2006)
Advertiser
Bite
LMT
Izzi
Tele2
Linstow
LG
Samsung
RD
Kraft Foods
Aldaris
Outdoor expenditure
LVL (000s)
484.1
325.6
308.4
290.4
270.1
197.5
160.3
128.6
116.9
110.2
Top ten outdoor product categories (2006)
Outdoor expenditure
Category
LVL (000s)
2,077.3
686.5
Alcohol/tobacco
615.3
Trading
615.1
Food
559.5
374.3
Soft drinks
344.9
Household equipment
318.5
276.0
Social advertising
249.8
Contractor
Unicom
Euro AWK
Clear Channel
Remora
Outdoor revenue
LVL (000s)
4,105
1,801
1,150
238
213
Cost per panel
per week (LVL)
50
80-150
300-3000
80-400
LATVIA: CINEMA
CINEMA
Source: BalticCinema
per week: LVL 900
Source: Pirmā Līnija
national campaign: 7-8
Trend in admissions
2002
2003
2004
2005
2006
Admissions
(000s)
1,071
1,133
1,138
1,177
1,635
Source: Baltic Cinema
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (LVL/month)
no income
less than 120
121 - 200
201 - 300
more than 300
hard to say/N/A
%
31.5
23.4
23.9
17.5
%
45.1
54.9
%
13.6
19.4
17.0
16.8
17.5
15.7
Source: TNS Baltic
214
LATVIA: CINEMA
Film
The Da Vinci Code
PotC 2
Ice Age 2
Casino Royale
Open Season
Borat
Garfield 2
Cars
The Devil Wears Prada
Click
Gross takings
(LVL)
97,450
91,206
81,125
62,432
46,742
44,326
42,882
42,003
34,946
29,495
Source: Baltic Cinema
Top ten cinema
advertisers (2006)
Top ten cinema
Advertiser
Nokia
Samsung
Tele2
Coca-Cola
Parex
Aldaris
Latvijas Balzams
Philips
Bite
Sony-Ericsson
Category
Telecommunications
Finance
Mobile phones
Soft drinks
Alcohol
Electronics
Food
Auto
Clothing
Retail
Top cinema
sales houses (2006)
Sales house
AD Media
Pirmā līnija
215
LATVIA: INTERNET
INTERNET
Homes with internet connection: 46%
Adult internet users: 49%
Adult internet users with home broadband: 69%
Typical monthly cost of internet access: LVL10-15
Cost of display ads
Type
(LVL)
Video
1,000
Flag
500-1000
Floating
600-1200
Scroll-out
300-500
Tower (160x600)
150-300
News (180x150)
80-200
Billboard (728x90)
100-200
Site
Google.lv
Draugiem.lv
Inbox.lv
Delfi.lv
One.lv
Apollo.lv
SS.lv
TVNET.lv
Delfi (Rus)
1188.lv
Unique visitors
per day
346,000
319,000
304,000
208,000
186,000
151,000
130,000
111,000
95,000
85,000
Source: TNS
216
LATVIA: INTERNET
Top ten internet
advertisers (2006)
Advertiser
Air Baltic
Bite
Skandi Auto, Aura Auto
Tele2
LMT
Samsung Electronics
Skandi Motors
Parex
Domenikss
Lattelecom
LVL (000s)
230.4
198.4
153.0
110.6
107.4
75.4
66.5
55.2
44.6
38.4
categories (2006)
Category
LVL (000s)
872.4
Transport
491.5
345.0
Transport/tourism
293.2
112.1
Education/training
78.6
Trading
53.9
Household/equipment
29.7
27.2
Social advertising
26.5
217
LATVIA: MEDIA REACH/OVERALL
MEDIA REACH
Daily
59.2
47.0
60.6
-
Television
Newspapers
Magazines
Radio
Internet
Weekly
80.8
70.9
49.0
79.8
40.9
Monthly
89.5
72.0
62.6
45.2
OVERALL
Top ten overall
advertisers (2006)
Advertiser
Procter & Gamble
Tele2
Reckitt Benckiser
LMT
Studio Moderna
Coca-Cola
Bite
L'Oréal
Modern Times Group
Colgate-Palmolive
categories (2006)
Media expenditure
LVL (000s)
18,539
8,267
6,403
6,232
5,996
5,784
5,315
4,670
4,513
3,929
Media expenditure
Category
LVL (000s)
32,801
28,551
21,447
Food
17,743
17,187
Household goods
16,897
Soft drinks
12,735
Media/publishing
11,950
Medicine
11,855
Transport
9,349
Top ten media
owners (2006)
Owner
LNT
MTG (TV3,3+)
PBK, RenTV
TV5 Rīga
State (LTV1, LTV7)
Laikraksts Diena
Unicom
Izdevniecības Nams FENSTER
Žurnāls Santa
Media revenue
LVL (000s)
58,702
54,209
26,837
19,077
6,669
5,941
5,392
4,105
3,762
3,704
218
LITHUANIA: ECONOMIC DATA
LITHUANIA
ECONOMIC DATA
2000
2001
1 US$ = 2.52 Litas at 2007 rate
2002
2003
2004
2005
2006
2007
56.8
9.3
64.8
10.6
62.6
10.2
70.5
8.9
71.4
14.0
78.4
11.1
81.9
14.7
86.6
10.5
96.7
18.1
96.7
11.7
16.5
18.8
18.2
20.5
20.8
22.8
24.0
25.4
28.5
28.5
22.5
25.7
24.8
27.9
28.3
31.0
32.5
34.3
38.3
38.3
Gross Domestic Product (Litas billion)
at current prices
% change
at 2007 prices
% change
45.7
5.3
52.3
4.3
48.6
6.4
54.9
5.0
52.0
7.0
58.6
6.7
Gross Domestic Product per capita (Litas 000s)
at current prices
at 2007 prices
13.0
14.9
14.0
15.8
15.0
16.9
at current prices
at 2007 prices
18.1
20.7
19.2
21.8
20.6
23.2
at current prices
at 2007 prices
5.2
5.9
5.5
6.3
5.9
6.7
6.5
7.4
7.2
8.1
8.2
9.1
9.5
10.1
11.3
11.3
3.5
3.5
3.5
3.5
3.4
3.4
3.4
3.4
88.5
1.3
88.7
0.3
87.7
-1.2
88.7
1.2
91.1
2.7
94.6
3.8
100.0
5.7
1.12
1.41
1.41
1.40
1.50
1.52
1.60
9.4
10.7
8.8
7.5
22.9
19.7
15.9
11.6
24.5
17.8
Population
Millions
2007=100
% change
87.3
1.0
0.83
at current prices
at 2007 prices
-
43.3
41.5
34.4
34.1
219
LITHUANIA: ADVERTISING EXPENDITURE
Advertising expenditure in LTL (mill) at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
293
440
408
359
530
703
777
837
1,023
1,187
1,464
Newspapers
160
194
131
99
108
118
129
152
159
177
184
Magazines
26
37
36
39
44
52
58
63
80
99
TV
118
203
224
211
369
524
578
606
777
907
1,145
Radio
15
17
16
14
14
16
19
20
24
22
35
Cinema Outdoor
20
23
19
22
16
31
26
0.2
32
0.1
40
0.7
41
0.7
50
Internet
5
10
16
35
Advertising expenditure in LTL (mill) at constant 2007 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
358
513
472
412
599
792
886
943
1,123
1,255
1,464
Newspapers
196
226
152
113
122
133
147
171
175
187
184
Magazines
30
42
41
44
50
59
66
69
85
99
TV
144
237
260
241
417
591
659
683
853
959
1,145
Radio
18
20
19
17
15
18
21
22
26
23
35
Cinema Outdoor
24
27
22
25
18
35
30
0.2
36
0.1
44
0.7
43
0.7
50
Internet
6
11
17
35
Source: TNS Gallup, ZenithOptimedia estimates
2. Classified included from 2005
5. Internet includes banners and other display; excludes classified and paid-search
6. TV figures do not include cable/satellite channels
Tobacco: Banned.
Alcohol: Banned on TV from 0600-2300.
Pharmaceutical: OTC only.
Children's: No direct ads to children.
Political: Restricted.
220
LITHUANIA: POPULATION
POPULATION
Land area (km2)
Capital city
Languages
Currency
65,300
Vilnius
Lithuanian, Russian
Litas (LTL)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
265
273
229
244
225
150
181
1,567
Female
(000s)
252
262
224
254
256
199
352
1,799
Total
(000s)
517
535
453
497
481
350
533
3,366
Female
(000s)
247
291
137
81
34
791
Total
(000s)
427
390
553
160
69
1,599
Source: stat.gov.lt
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
180
99
415
79
35
808
Source: stat.gov.lt
AB = higher and intermediate managerial
C1 = supervisory/clerical
C2 = skilled manual
D = semi and unskilled manual
E = subsistence/inactive
221
LITHUANIA: TELEVISION
TELEVISION
VCR
DVD
Multiset
Remote control
20.3%
29.3%
19.0%
94.0%
Main channels
Channel
Commercial
MTV
LNK
BTV
TV3
LTV
PBK
Lietuvos Rytas
TV6
TV1
Technical
Daily
penetration
hours of
(%)
transmission
96
85
95
98
40
74
-
Ad mins
per
week
23
20
20
19
18
18
17
16
16
1,932
1,680
1,680
1,596
1,512
1,512
1,428
1,344
1,344
Peak rate
30 sec
(LTL)
1,590
1,560
1,200
900
750
1,110
1,200
480
1,050
Peak adult
audience
(000s)
346.8
341.7
165.7
100.8
70.0
16.0
13.0
12.8
3.3
Cost/audience
Channel
LNK
TV3
LTV
BTV
PBK
TV6
Lietuvos Rytas
TV1
MTV
30 sec peak
adult CPT
(LTL)
4.6
4.6
7.2
8.9
10.7
69.4
92.3
37.5
318.2
Source: TNS Gallup Palomars
Average CPT (all commercial channels): LTL 9.2
222
Ad revenue
Channel
Non-commercial
LTV
Commercial
TV3
LNK
BTV
PBK
MTV
Tango TV
TV1
5 Kanalas
Ad revenue
2007
LTL (000s)
99,150
658,551
466,273
73,634
58,147
57,183
28,998
12,544
4,892
Source: TNS Gallup AdOptions
Programme
Auksiniai Svogūnai 2007
Europos Vyrų Krepšinio Čempionatas - Lietuva-Kroatija
Eurovizija 2007 Finalas
Raselė Ir Ramazis
Europos Vyrų Krepšinio Čempionatas - Lietuva-Graikija
Kelias Žvaigždes Iii. Bronzinis Finalas
Kelias Žvaigždes Iii. Auksinis Finalas
Europos Vyrų Krepšinio Čempionatas - Lietuva-Prancūzija
Europos Vyrų Krepšinio Čempionatas - Lietuva-Rusija
Kelias Žvaigždes Iii. Sidabrinis Finalas
Source: TNS Gallup Palomars
223
Channel
LNK
TV3
LTV
LNK
TV3
LNK
LNK
TV3
TV3
LNK
Adult
TVR
29.7
23.8
23.6
22.8
22.3
22.2
21.7
21.2
21.2
20.6
TV expenditure
LTL (000s)
105,373
77,415
65,865
62,717
45,393
39,360
38,354
35,892
33,137
32,191
Advertiser
Procter & Gamble
Tele2
Omnitel
Viasat
Reckitt Benckiser
Danone
Švyturys-Utenos Alus
Studio Moderna
Unilever
Coca-Cola
TV expenditure
LTL (000s)
81,095
70,648
53,311
44,838
44,627
43,780
41,085
36,810
34,750
32,939
Category
Trade networks
Music festivals/concerts
Pre-paid mobile cards
TV programmes
Beer
Vitamins/supplements
Mobile operators
Mobile phones
Yoghurts
Films
Top television owners (2007)
TV revenue
LTL (000s)
687,550
466,273
99,150
73,634
58,147
12,544
4,892
Owner
Modern Times Group
MG Baltic Media
Government/state
Achema
Lietuvos Rytas
LNK channel
Rubikon Group
224
LITHUANIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily
Title
Respublika (d, N)
15 minučių (d, R, F)
Vakaro žinios (d, N)
Lietuvos rytas (d, N)
L.T. (d, N)
Kauno diena (d, R)
Vakarų ekspresas (d, R)
Lietuvos žinios (d, N)
Mano Aukštaitija (d, R, F)
Mano Žemaitija (d, R, F)
Ūkininko patarėjas (d, R)
Vilniaus diena (d, R)
Panevėžio rytas (d, R)
Verslo žinios
Mano Dzūkija (d, R, F)
Mano Suvalkija (d, R, F)
Adult
B/W
B/W
Colour
(000s)
(000s)
LTL
LTL
LTL
303
14,655
19,051
100
449
7,800
17.4
33,415
60
639
11,297
17.7
14,686
60
491
16,922
34.5
20,306
40
197
4,750
24.1
5,700
30
144
10,270
71.3
10,270
30
66
7,189
108.9
9,346
30
53
5,940
112.1
7,128
20
5,135
7,189
20
5,135
7,189
18
72
6,120
85.0
6,120
15
17
8,216
483.3
8,216
14
44
5,036
114.5
6,044
12
37
12,100
327.0
16,940
10
5,135
7,189
10
5,135
7,189
Source: TNS Gallup, Spring 2008
Average CPT (B/W): LTL 43.3
Top ten newspaper
advertisers (2007)
Advertiser
LTL (000s)
Olialia Gold
3,651
Maxima
3,474
Omnitel
2,627
LR Žemės Ukio Ministerija
2,614
Tele2
2,074
Iki
1,925
Bitė
1,864
Perlas
1,843
Pipi
1,548
Topo Centras
1,437
Source: TNS Gallup, 2007
225
LITHUANIA: NEWSPAPERS
categories (2007)
Category
LTL (000s)
Own advertising/other
12,929
Recruitment
11,445
State institutions
9,573
8,040
Retail chains
7,814
Local authorities
5,064
Sporting events
4,713
Games
3,978
Property
3,966
3,821
Top newspaper
owners (2007)
Owner
Lietuvos Rytas
Respublika
Verslo Zinios
Naujienų Leidyba
L.T.
15 min
Lietuvos Zinios
Diena Media News
Ūkininko Patarėjas
226
LITHUANIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
2w=2 per week
Title
Women's
Panelė (m)
Ji (w)
Cosmopolitan (m)
JOY (m)
Laima (m)
Moteris (m)
Edita (m)
Tavo vaikas (m)
Moters savaitgalis (w)
Ieva (m)
Ekspress mada
Men's
Verslo klasė (m)
FHM (m)
Versus (m)
Stuff (m)
General interest
Gyvenimo būdas
Žmonės (w)
Stilius (w)
Laisvalaikis (w)
Computer Bild (2w)
Nuo...Iki (m)
Pravda (m)
Mano namai (m)
Klubas (w)
A-ZET (m)
Veidas (w)
Namas ir aš (m)
Naujoji komunikacija (m)
Statyba ir architekūra (m)
Centras (bm)
TV listings
TV antena (w)
TV gidas (w)
Adult
Colour
B/W
(000s)
(000s)
LTL
LTL
LTL
50
45
43
35
25
25
25
25
20
12
8
237
122
122
32
136
105
104
48
115
56
18
7,400
2,500
8,000
7,900
7,400
7,100
4,000
3,300
2,500
7,200
4,021
31.2
20.5
65.6
246.9
54.4
67.6
38.5
68.8
21.7
128.6
223.4
7,400
2,500
8,000
7,900
7,400
7,100
4,000
3,300
2,500
7,200
4,021
23
22
15
10
28
32
12
7
9,000
7,900
7,500
4,900
321.4
246.9
625.0
700.0
9,000
7,900
7,500
4,900
157
145
65
60
25
20
20
15
15
12
10
10
10
8
6
140
483
210
178
61
69
29
75
37
9
46
45
22
7
10
21,730
10,500
8,526
15,680
5,100
7,000
4,956
3,000
3,200
4,600
3,000
4,650
4,242
2,540
4,400
155.2
21.7
40.6
88.1
83.6
101.4
170.9
40.0
86.5
511.1
65.2
103.3
192.8
362.9
440.0
21,730
10,500
8,526
15,680
5,100
7,000
4,956
3,000
3,200
4,600
3,000
4,650
4,242
2,540
4,400
157
30
530
125
11,571
2,500
21.8
20.0
11,571
2,500
Average CPT (Colour): LTL 63.9
227
LITHUANIA: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
L'Oréal
Maxima
Palink
Procter & Gamble
Omnitel
Tele2
Stumbras
Švutyrys
Samsung
LNK
LTL (000s)
3,046
2,154
1,908
1,543
1,415
1,248
1,127
1,122
1,053
1,008
categories (2007)
Category
Retail chains
Cars
Car dealerships
Clothing
Perfumes
Skincare
Vodka
TV programmes
Mobile phones
LTL (000s)
4,938
4,172
2,364
2,117
2,087
2,047
2,043
1,994
1,983
1,712
Top ten magazine
owners (2007)
Owner
Žurnalų Leidybos Grupė
Ekspress Leidyba
Lietuvos Rytas
Respublika
Lilita
UPG
Jungtiniai Leidiniai
Verslo Zinios
Veido Periodikos Leidykla
Neo-press
228
LITHUANIA: RADIO
RADIO
Costs/audiences
Station
National
Lietus
LR
M-1
M-1 Plius
Main regional
Radiocentras
Russkoje Radio Baltija
Power Hit Radio
Kelyje
Zip.fm
Laluna
Raduga
Laisvoji Banga
Type
Peak
time
Peak rate
(30 sec)
LTL
audience
adult CPT
(000s)
LTL
music
music
music
music
0900-1100
0800-1100
0900-1100
1100-1200
285
420
315
180
479
479
455
127
0.59
0.88
0.69
1.42
music
music
music
music
music
music
music
talk/music
0900-1100
0900-1200
1000-1200
0800-1100
0900-1100
0900-1100
0900-1000
-
290
190
150
55
100
54
33
-
352
313
136
125
123
69
23
-
0.82
0.61
1.10
0.44
0.81
0.78
1.45
-
Average CPT (all commercial stations): LTL 0.8
229
LITHUANIA: RADIO
Top ten radio advertisers (2007)
Radio expenditure
Advertiser
LTL (000s)
Olifėja
2,351
Lietuvos auto. kelių direkcija prie LR susisiekimo ministerijos
2,056
Maxima
1,595
Palink
1,497
Tele2
1,429
Bitė
1,033
Makrokoncertas
859
Rimi
821
Norfos mažmena
811
LRT
768
Top ten radio product categories (2007)
Radio expenditure
LTL (000s)
3,548
2,790
2,228
1,678
1,384
1,319
1,213
1,175
1,135
1,108
Category
Retail chains
Lotteries
Mobile networks
Gift cards
Audio
Pharmaceutical
Films
Top radio owners (2007)
Owner
Reklamos ekspertai
Tango reklama
LRT
230
LITHUANIA: OUTDOOR
OUTDOOR
Type/size (m) of display
Bus shelters 1.20x1.80
City lights 1.20x1.8
Collumns 1.36x2.98
Billboards 4x6/6x3
Billboards on walls
(8x4/6x3/9x5)
Non-standard billboards
Number of
sites
956
310
220
196
46
Cost per panel
per month (LTL)
1,500
1,500
1,800
3,800
3,400
31
negotiable
Source: JCDecaux, Clear Channel
Top ten outdoor
advertisers (2007)
categories (2007)
Outdoor expenditure
Advertiser
LTL (000s)
Tele2
4,027
Bitė
3,252
Omnitel
2,215
Kraft Foods
1,609
Lietuvos Draudimas
1,093
Švyturys
837
Maxima
808
Elektromarkt
907
Teo
788
Diena Media News
785
Outdoor expenditure
Category
LTL (000s)
Social ads/other
19,689
3,414
Mobile networks
2,794
Retail chains
1,889
Mobile phones
1,845
ADS "Be good!"
1,521
Household equipment
1,213
Newspapers
1,141
Shopping centres
1,081
Internet networks
1,065
Top outdoor
contractors (2007)
Contractor
JCDecaux
Clear Channel
231
LITHUANIA: CINEMA
CINEMA
Source: Forum Cinemas
per week: LTL 0.6 (per contact)
Average CPT: LTL 600
Source: experience in media planning
Trend in admissions
2004
2005
2006
2007
Admissions
(mill)
1.7
2.0
2.4
3.2
Gross takings
(LTL)
190,643
135,698
660,327
666,598
Source: TNS Gallup
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (LTL)
0-190
191-250
251-350
351-450
451-600
More than 600
%
32
35
25
8
%
47
53
%
2
5
9
9
10
63
232
LITHUANIA: CINEMA
Gross takings
(LTL)
1,669,360
1,449,088
1,334,096
897,750
862,432
709,504
669,664
588,096
583,008
541,664
Film
The Simpsons Movie
Ratatouille
Shrek the Third
Surf's Up
Transformers
Superbad
Ironiya Sudby 2 (The Irony of Fate. Sequel)
Rush Hour 3
Top ten cinema
advertisers (2007)
Top ten cinema
Cinema expenditure
Advertiser
LTL (000s)
Tele2
168
Red Bull
83
Bitė
78
Gino Rossi
48
WM. Wrugley JR
41
Vandens Parkas
37
Newyorker
34
Samsung Electronics
29
Nestlé
23
Hansabankas
19
Cinema expenditure
Category
LTL (000s)
Mobile phones
240
Confectionery
90
Soft drinks
83
Shoes
48
Telecommunications
38
Sports
37
Clothing
34
Financial services
27
Auto
24
Food
16
Top cinema
owners (2007)
Owner
Forum Cinemas
Cinamon
Geras kadras
233
LITHUANIA: INTERNET
INTERNET
Homes with internet connection: 47.1%
Adult internet users: approx. 1,000,000 (35.1%)
Adult internet users with home broadband:
approx. 873,000 (30.6%)
Typical monthly cost of internet access: LTL 30-50
Cost of display ads
Type
(LTL)
Banner
15
Pop-up
70
Streaming video
20
Source: Various websites
Age
15-24
25-34
35-54
55+
Sex
Male
Female
Income (LTL)
<400
400-900
900-1,500
>1,500
%
31.0
17.0
25.0
4.0
%
47.7
52.3
%
10.9
9.3
16.7
24.6
Source: Gemius Audience
234
LITHUANIA: INTERNET
Site
delfi.lt
one.lt
plius.lt
lrytas.lt
zebra.lt
videogaga.lt
alfa.lt
draugas.lt
blogas.lt
skelbiu.lt
Unique visitors
per month (000s)
1,066
908
585
554
534
498
474
453
367
349
Search engine
google.lt
delfi.lt/search
Source: Gemius Audience
Top ten internet
advertisers (2007)
categories (2007)
Advertiser
LTL (mill)
Omnitel
2.55
Tele2
1.77
Bitė
1.08
Samsung Electronics
0.96
Air Baltic
0.84
Maxima
0.78
Palink
0.54
Hansabankas
0.53
Procter & Gamble
0.53
Nordea
0.44
Category
LTL (mill)
Mobile networks
1.85
1.78
Loans
1.77
Airlines
1.66
Internet/mobile networks
1.56
Travel agencies
1.25
Retail chains
1.23
Estate agencies
1.11
Mobile phones
1.10
Personel search
0.67
Source: TNS Gallup
Source: TNS Gallup
Top internet
sales houses (2007)
Sales house
TradeDoubler
Adnet
235
LITHUANIA: MEDIA REACH/OVERALL
MEDIA REACH
Daily
61.0
8.0
3.0
32.0
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
70.5
12.0
42.0
15.0
67.0
Monthly
49.6
35.0
72.0
28.0
90.0
OVERALL
Top ten overall
advertisers (2007)
Advertiser
Procter & Gamble
Tele2
Omnitel
Viasat
Reckitt Benckiser
Danone Group
Švyturys_Utenos Alus
Studio Moderna
Unilever
Coca-Cola
Top overall product
categories (2007)
Media expenditure
LTL (mill)
105,320,066
77,413,463
65,865,393
62,716,794
45,393,156
39,360,486
38,353,884
35,892,451
33,136,627
32,190,790
Media expenditure
Category
LTL (mill)
Communication
279,970
Food
105,249
Soft drinks
82,546
Clothes/shoes/accessories
81,358
Leisure/culture/entertainment
39,203
Business & property
27,043
Cosmetics/skincare
26,279
Transport
24,451
Medicine
501
236
MOLDOVA: ECONOMIC DATA
MOLDOVA
ECONOMIC DATA
2000
2001
1 US$ = 12.13 MDL at 2007 rate
2002
2003
2004
2005
2006
2007
Gross Domestic Product (MDL million)
at current prices
% change
at 2007 prices
% change
16,020 19,052 22,556 27,619 32,032 37,652 44,754 53,354
30.0
18.9
18.4
22.4
16.0
17.5
18.9
19.2
33,032 35,778 40,234 44,079 45,457 47,719 50,290 53,354
-0.9
8.3
12.5
9.6
3.1
5.0
5.4
6.1
Gross Domestic Product per capita (MDL)
at current prices
at 2007 prices
3,860
7,960
4,658
8,748
5,597
6,939
8,151
9,704 11,685 14,078
9,984 11,075 11,567 12,299 13,131 14,078
at current prices
at 2007 prices
1,320
2,722
1,570
2,949
1,859
3,316
2,276
3,633
2,640
3,746
3,103
3,933
3,688
4,145
4,397
4,397
at current prices
at 2007 prices
318
656
384
721
461
823
572
913
672
953
800
1,014
963
1,082
1,160
1,160
4.15
4.09
4.03
3.98
3.93
3.88
3.83
3.79
53.2
9.8
56.1
5.3
62.7
11.8
70.5
12.5
78.9
12.0
89.0
12.8
100.0
12.4
-
-
-
-
0.32
0.39
0.42
-
-
-
-
45.0
28.5
29.9
15.6
Population
Millions
2007=100
% change
48.5
31.2
-
at current prices
at 2007 prices
-
-
237
MOLDOVA: ADVERTISING EXPENDITURE
Advertising expenditure in MDL million at current prices
2005
2006
2007
Total
119.1
172.6
224.3
Newspapers
17.1
24.4
31.7
Magazines
5.6
8.7
10.4
TV
50.0
77.1
104.1
Radio Cinema Outdoor
19.3
1.0
25.6
27.5
1.2
33.0
34.4
1.5
41.3
Internet
0.5
0.6
0.9
Advertising expenditure in MDL million at constant 2007 prices
2005
2006
2007
Total
150.9
194.0
224.3
Newspapers
21.6
27.4
31.7
Magazines
7.1
9.7
10.4
TV
63.4
86.7
104.1
24.4
1.2
32.5
31.0
1.4
37.1
34.4
1.5
41.3
Internet
0.6
0.7
0.9
Source: AGB Moldova, TNS Moldova, ZenithOptimedia Group estimates
Notes:
1) Excludes agency commission
2) Excludes production costs
3) After discounts
Tobacco: Restricted on TV and outdoor.
Alcohol: Restricted on TV between 0700 and 2200, banned on newspaper front page.
Pharmaceutical: Must be certificated by the Moldovan Ministry of Health.
238
MOLDOVA: POPULATION
POPULATION
33,371
Chisinau
Moldovan, Russian, Gagauz
Moldovan Leu (MDL)
Land area km²
Capital city
Languages
Currency
Source: CIA Factbook
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
Total
Male
(000s)
295
182
321
232
231
275
1,536
Female
(000s)
163
449
83
288
264
347
1,594
Total
(000s)
458
631
404
520
495
622
3,130
Male
(000s)
49
86
108
372
906
1,521
Female
(000s)
13
186
265
314
888
1,665
Total
(000s)
62
Source: AGB Moldova
Adult status
AB
C1
C2
D
E
Total
Source: AGB Moldova 2008
AB=higher and intermediate managerial
C1=supervisory/clerical
C2=skilled manual
D=semi and unskilled manual
239
272
373
686
1,793
3,186
MOLDOVA: TELEVISION
TELEVISION
Number of television households: 933,761 (89.4%)
Colour
VCR
DVD
90.3%
10.0%
35.0%
74.0%
8.3%
Source: TNS Moldova
Main channels
Channel
Commercial
PRIME
Moldova1
MuzTV
PRO TV
NIT
CTC
N4
TVC21
TV7_HTB
EuroTV
RenTV
THT_Bravo
2Plus
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
93
93
37
39
77
72
35
32
42
30
32
32
85
24
24
24
24
24
24
24
24
24
24
24
24
24
288
288
288
288
288
288
288
288
288
288
288
288
288
Source: AGB Moldova
240
MOLDOVA: TELEVISION
Cost/audience
Channel
PRIME
Moldova 1
MuzTV
PRO TV
NIT
CTC
TV7_HTB
THT_Bravo
2Plus
30 sec
audience
(Euro)
(000s)
70
549
42
295
40
57
40
43
56
181
50
162
40
89
32
64
50
204
Peak
time
1930-2000
2200-2230
1900-1930
2000-2030
2230-2300
2230-2300
2200-2230
2130-2200
2230-2300
Source: AGB Moldova
Average CPT: €0.3
Channel
Non-commercial
Moldova1
Commercial
PRIME
MuzTV
PRO TV
NIT
CTC
N4
TVC21
TV7_HTB
EuroTV
RenTV
THT_Bravo
2Plus
2007
Individuals
Adults
Ad revenue
2007
Euro (mill)
1.1
1.1
0.3
70.2
0.9
1.4
6.6
12.9
0.9
0.0
5.1
0.1
0.7
0.0
0.3
72.5
0.7
1.5
6.3
10.5
0.8
0.0
5.6
0.1
0.7
0.0
0.2
10.0
0.4
0.4
1.5
1.0
0.2
0.1
0.9
0.1
0.2
0.2
0.4
Source: AGB Moldova
241
30 sec peak
adult CPT
(Euro)
0.1
0.1
0.7
0.9
0.3
0.3
0.4
0.5
0.2
MOLDOVA: TELEVISION
Top ten television
advertisers (2007)
TV expenditure
Advertiser
Euro (mill)
Procter & Gamble
2.4
Moldcell
1.5
Efes Vitanta Moldova Brewery
1.4
Orange
1.4
Moldtelecom
1.4
Unilever
1.2
Nestle
1.1
Kraft Foods Inc
1.1
Patria Knhoteatp
1.0
Mobias Banca
0.9
Source: AGB Moldova
categories (2007)
Category
Shopping
Washing-up liquid
Bank operations
Beer
Entertainment
Coffee
Shampoo/soap
Conditioner
Chewing gum
TV expenditure
Euro (mill)
4.8
3.4
2.5
2.1
1.6
1.5
1.3
0.9
0.8
0.7
Source: AGB Moldova
Top television
owners (2007)
Owner
PRIME SRL
NIT
Analitic Media
Dixi Media
TV revenue
Euro (mill)
10
2
1
1
Top television
sales houses (2007)
Sales house
Casa Media
Alkazar Media Services
TV revenue
Euro (mill)
13
1
242
MOLDOVA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly
Title
Komsomolskaya Pravda (w)
Antenna (w)
Makler (Friday) (w)
Arguments and Facts (w)
New Time (w)
Chance (w)
Extra Class (w)
Makler (Tuesday) (w)
Trud 9w)
Logos Press (w)
Office (w)
Analitique (w)
Chisinau News (w)
Makler Thursday (d)
SunTV Programm (w)
Capital (w)
Adult
Full page Adult CPT
B/W
B/W
(000s)
(000s)
MDL
MDL
554
317
16,527
40
52
301
18,532
40
28
259
5,815
22
21
201
9,664
42
20
22
10,000
308
17
118
2,000
13
16
39
13
130
5,815
36
11
72
5,436
71
10
58
7,250
82
8
14
4,216
119
8
3
4,025
563
6
60
10,400
144
6
74
2,646
33
5
46
4
19
3,500
113
Source: TNS Moldova
Average CPT (b/w): MDL 64.2
Top ten newspaper
owners (2006)
Owner
Komsomolyskaya Pravda
Antenna
Makler
Arguments and Facts
SUN TV
Logos Press
TV Programe
СП
Saptamina
Chisinau News
Newspaper revenue
MDL (000s)
5,833
4,964
2,599
2,443
1,177
1,140
1,062
858
627
609
243
MOLDOVA: MAGAZINES
MAGAZINES
Magazines
m=monthly
Title
Banking (m)
Promo Plus (m)
Siesta Chisinau (m)
VIP Magazin (m)
Auto Expert (m)
Mobila & Design Interior (m)
Aquarelle (m)
Neorama (m)
Punkt (m)
Business Class (m)
Open Skies (bm)
Ostap (m)
Auto Market (m)
Chef (m)
Circulation
(000s)
11
10
6
4
4
4
3
3
3
3
3
2
-
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
€
€
34
700
21
9
413
46
17
260
15
54
600
11
17
633
37
21
700
33
79
660
8
10
513
51
6
1,162
194
20
700
35
2
1,200
600
6
350
58
18
700
39
3
-
Source: TNS Moldova
Average CPT (colour): €29.3
Top ten magazine
owners (2006)
Owner
Aquarelle
Profit
VIP Magazin
Siesta Chisinau
Auto Expert
Auto Market
Neorama
Promo Plus
Ostap
Viata Ta
Magazine revenue
MDL
3,276,846
1,350,830
1,054,675
580,222
460,350
416,027
341,485
259,891
227,657
187,363
Source: TNS Moldova; Agency Estimation
244
MOLDOVA: RADIO
RADIO
Source: TNS Moldova
Costs/audiences
Station
National
Russkoie Radio
HIT FM
Radio Moldova
Main regional
Auto Radio
Retro FM
Radio Noroc
Serebreanii Dojdi
Kiss FM
Europa +
Peak
time
Type
audience
adult CPT
(000s)
(€)
music
music
music
1800-1900
1800-1901
1200-1300
32
27
15
342
381
126
0.1
0.1
0.1
music
music
music
music
music
music
1100-1200
1500-1600
1300-1400
0900-1000
1700-1800
1700-1800
30
36
15
12
10
14
128
142
135
144
131
342
0.2
0.3
0.1
0.1
0.1
0.0
Average CPT: €0.1
Top ten radio
owners (2006)
Owner
Poli Disc
Dixi Media
Europa Plus
Auto Radio
Radio Noroc
Retro FM
Silver Rain
Kiss FM
Auto FM
Radio Moldova
Peak rate
(30 sec)
(€)
Radio revenue
(MDL)
6,498,007
5,325,038
3,011,569
2,285,058
1,936,008
1,911,656
1,741,190
1,477,373
1,473,315
1,436,786
245
MOLDOVA: OUTDOOR/CINEMA
OUTDOOR
Billboard (3x6)
Light Box (1,20x1,80)
Brandmayer (20x12)
Number of
sites
1,400
1,000
50
Cost per panel
per month (MDL)
5,000
1,700
17,000
CINEMA
Source: ZenithOptimedia Group estimate
per week: €350
Source: Cinema price lists
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Class
A
B
C1
C2
%
32.3
23.5
22.5
9.3
%
47.0
53.0
%
57.3
29.8
12.4
0.5
Source: TNS Moldova
Owner
Patria
Flacara
Odeon
246
MOLDOVA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults) (2006)
Daily
19
-
Television
Newspapers
Magazines
Radio
Outdoor
Weekly
40
-
Monthly
90
84
40
80
60
OVERALL
Top overall
advertisers (2006)
categories (2006)
Media expenditure
Advertiser
MDL
Moldcell
21,700,560
Procter & Gamble
20,435,591
Efes Vitanta Mold. Brewery S.A.
15,107,151
Voxtel S.A., I.M.
13,585,132
InterMobCom
11,807,584
Kraft Foods Inc
9,226,330
Mobias Banka S.A
7,126,705
Context S.R.L.
6,929,233
Henkel
6,076,856
Media expenditure
Category
MDL
Mobile telecoms
59,393,120
Retail
30,360,881
Beer
15,285,186
Banking
15,039,443
Detergent
14,376,625
Culture/entertainment
14,262,892
Coffee
7,818,285
TV
6,412,934
Popular shows
5,711,436
Shampoo/soap
5,550,373
Top ten media
owners (2006)
Owner
Media Satelite
Media Pro
Dixi Media
NIT
Public Broadcaster
Analitic Media Grup
Poli Disc
Komsomolyskaya Pravda
Antenna
Aquarelle
Top
sales houses (2006)
Media revenue
MDL
187,012,860
42,602,584
41,052,411
19,219,159
10,184,905
10,151,126
6,498,007
5,832,921
4,964,109
3,276,846
247
Sales house
Video International
Media revenue
MDL
241,959,392
POLAND: ECONOMIC DATA
POLAND
ECONOMIC DATA
2000
2001
1 US$ = 2.77 PLN at 2007 rate
2002
2003
2004
2005
2006
2007
843
4.3
923
3.5
925
9.7
977
5.8
983
6.4
1,018
4.1
1,060
7.8
1,085
6.6
1,163
9.7
1,163
7.2
21.7
23.7
24.2
25.5
25.7
26.6
27.8
28.4
30.5
30.5
305
334
334
353
355
368
383
392
420
420
Gross Domestic Product (PLN billion)
at current prices
% change
at 2007 prices
% change
744
11.7
883
1.6
780
4.7
876
-0.7
809
3.7
892
1.8
Gross Domestic Product per capita (PLN 000s)
at current prices
at 2007 prices
19.4
23.0
20.3
22.8
21.1
23.3
at current prices
at 2007 prices
269
319
282
317
292
322
at current prices
at 2007 prices
7.0
8.3
7.3
8.2
7.6
8.4
7.8
8.6
8.7
9.2
9.3
9.6
10.0
10.3
11.0
11.0
38.4
38.4
38.3
38.9
38.3
38.2
38.1
38.1
88.9
5.5
90.6
1.9
91.3
0.7
94.6
3.5
96.6
2.1
97.7
1.1
100.0
2.3
1.23
1.24
1.32
1.35
0.53
0.55
0.60
11.3
10.5
11.6
7.7
-57.8
-58.6
11.9
10.7
18.5
15.8
Population
Millions
2007=100
% change
84.3
10.0
1.04
at current prices
at 2007 prices
13.8
3.5
23.4
17.0
4.6
2.6
248
POLAND: ADVERTISING EXPENDITURE
Advertising expenditure in PLN million at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
3,405
4,987
6,823
7,766
9,584
10,021
11,152
12,442
5,256
5,884
6,971
Newspapers
480
444
823
1,044
1,084
1,072
1,531
1,907
710
738
760
Magazines
489
701
969
1,123
1,254
1,250
1,433
1,738
833
855
893
TV
2,155
3,084
4,046
4,441
6,046
6,375
6,600
6,861
2,603
3,010
3,528
Radio
276
358
435
483
572
704
872
1,043
435
482
499
5
7
392
14
536
27
631
18
48
555
24
44
543
33
99
566
50
128
678
87
53
474
148
60
523
215
72
626
593
Advertising expenditure in PLN million at const. 2007 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
5,333
6,983
8,902
9,211
10,774
11,056
12,213
13,152
5,439
6,021
6,971
Newspapers
752
622
1,074
1,238
1,219
1,183
1,677
2,016
735
755
760
Magazines
766
982
1,265
1,332
1,410
1,379
1,570
1,837
862
874
893
TV
3,376
4,318
5,278
5,267
6,798
7,034
7,228
7,252
2,694
3,080
3,528
Radio
432
501
567
572
643
776
955
1,103
450
494
499
8
10
549
19
699
32
748
21
54
624
27
48
599
36
108
620
55
136
717
92
55
490
153
61
535
220
72
626
593
Source: Expert Monitor, Media Watch, IAB
Notes: 1. Before discounts to 2004, after discount from 2005
2. Includes classified in 2003 and 2004, otherwise excludes
5. Excludes self-promotion
6. From 2007, internet includes paid search and email marketing, as well as
standard display
Tobacco: Banned.
Alcohol: Only beer, and this is restricted.
Pharmaceutical: OTC only.
Children's: Banned.
Political: No restrictions.
249
POLAND: POPULATION
POPULATION
304,459
Warsaw
Polish
Zloty (PLN)
Land area (km²)
Capital city
Language
Currency
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
3,283
2,753
3,083
2,450
2,837
2,069
1,936
18,411
Female
(000s)
3,122
2,651
3,002
2,412
2,952
2,371
3,195
19,705
Total
(000s)
6,405
5,404
6,085
4,862
5,789
4,440
5,131
38,116
Source: Central Statistical Office (December 2007)
Adult status
AB
C1
C2
D
E1
E2
Total
Male
(000s)
2,033
1,288
4,023
1,396
2,948
2,745
14,433
Female
(000s)
1,824
2,002
1,812
1,119
4,131
4,347
15,234
Total
(000s)
3,857
3,290
5,835
2,515
7,079
7,092
29,667
Source: TGI SMG/KRC Millward Brown, Q1-2 2008
AB = professionals, officials, owners of private companies
C1 = semi-professionals, sales and other non-manual workers
C2 = skilled manual workers
D = unskilled manual workers
E1 = retired
E2 = students/unemployed/housekeepers/other
250
POLAND: TELEVISION
TELEVISION
Colour
VCR
DVD
Multiset
Teletext
Remote control
Cable (pass)
Cable (connection)
ADSL
99.4%
36.0%
39.1%
24.0%
81.3%
96.8%
11.2%
35.7%
18.8%
16.3%
1.7%
Source: Establishment Survey, SMG/KRC Millward Brown 2007
TV licence cost (per year): PLN 204
251
POLAND: TELEVISION
Main channels
Channel
Non-commercial
HBO
Disney Channel
Cinemax
Commercial
TVP1
TVP2
Polsat
TVP Info
TVN
TV4
TV Puls
TV Polonia
TVN 7
Tele 5
Polsat 2
VIVA Polska
TVN24
TVN Meteo
Discovery
TVN Style
TVN Turbo
Eurosport
TVP Kultura
Mango24
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
8.4
19.6
4.7
24
11
-
-
99.8
99.8
96.0
88.5
87.9
73.2
66.2
54.7
50.2
47.9
47.8
46.9
45.8
45.1
44.8
44.5
44.2
43.5
42.6
41.5
22
22
24
21
24
24
23
24
24
24
24
24
24
24
24
23
23
19
19
24
782
802
1,679
516
1,470
1,683
1,162
41
1,397
1,241
1,283
724
444
222
1,114
372
471
77
-
Peak rate
30 sec
(PLN)
1,438
16,331
530
2,093
1,344
2,459
35,098
1,032
842
3,468
1,451
2,670
300
51,463
31,662
1,000
2,022
Peak adult
audience
(000s)
71
2,625
73
52
86
324
3,770
62
40
412
281
896
7
4,734
4,122
86
51
Source: AGB Nielsen Media Research, 3Q 2008
Cost/audience
Channel
Discovery
Polsat
Polsat2
Tele5
TV Puls
TV4
TVN
TVN Style
TVN Turbo
TVN24
TVN7
TVP Info
TVP Kultura
TVP1
TVO2
TV Polonia
VIVA Polska
Peak
time
2230-2245
1900-1915
20,452,100
2130-2145
2100-2115
2045-2100
1915-1930
2200-2215
2200-2215
2230-2245
2145-2200
2145-2200
2130-2145
1945-2000
2030-2045
2145-2200
1200-1215
Source: AGB Nielsen Media Research, 2007
Average CPT (all channels): PLN 8.8
252
30 sec peak
adult CPT
(PLN)
20
6
7
40
16
8
9
17
21
8
5
3
43
11
8
12
40
POLAND: TELEVISION
2007
Adults
Individuals
Channel
Commercial
TVP1
TVP2
Polsat
TVN
TVP Info/TVP3
TVN24
TV4
TVN7
Jetix/FoxKids
CN/TCM
TVPolonia
Polsat2
MiniMini
Viva Polska
TV Puls
Eurosport
Polsat Sport
Discovery
AXN
TVN Style
TVN Turbo
Tele5
MTV Polska
Kino Polska
National Geographic
Animal Planet
Ale Kino
Planete
ZigZap/Hyper/MiniMax
HALLMARK
Zone Club
Zone Europa
Discovery Science
Canal+
VH1 Polska
Discovery Civilisation
Zone Reality
4FunTV
Polsat Sport Extra
Canal+ Sport
Zone Romantica
Kuchnia.tv
Travel Channel
23.2
18.0
16.8
16.5
4.9
3.0
2.1
1.5
0.7
0.7
0.7
0.6
0.6
0.5
0.5
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
253
23.4
18.5
16.2
16.8
5.3
3.2
2.1
1.5
0.3
0.4
0.7
0.6
0.4
0.5
0.6
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
Ad revenue
2007
PLN (mill)
1,548
1,079
2,232
2,169
86
180
237
119
113
92
1
7
31
138
82
275
96
130
48
29
134
173
42
48
50
15
8
22
45
28
15
28
9
64
25
17
62
7
10
8
9
POLAND: TELEVISION
Share of viewing & ad revenue cont.
2007
Individuals
Adults
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Channel
Polonia1
TVP Kultura
Superstacja
Comedy Central
ITV
Mango24
Bommerang
Movies 24
Foxlife
Programme
M Jak Milosc
Euro 2008 quals: Poland v Belgium
Na Dobre I Na Złe
Ski-Jumping World Cup
Electoral Debate: J.Kaczynski + A.Kwasniewski
Electoral Debate: A.Kwasniewski + D.Tusk
Telekamery Teletygodnia 2007 Ceremony
Ranczo - comedy
Teleexpress - news
World Swimming Championship
Channel
TVP2
TVP2
TVP2
TVP1
TVP2
TVP2
TVP2
TVP1
TVP1
TVP1
Adult
TVR
31.2
27.2
26.7
26.0
25.7
25.1
23.8
23.3
22.9
22.3
TV expenditure
PLN (mill)
424
393
268
243
211
188
188
179
174
159
Advertiser
Unilever
Procter & Gamble
Polkomtel
Polska Telefonia Cyfrowa
L'Oréal
PTK Centertel
Nestlé
Henkel
US Pharmacia
Danone
Source: Expert Monitor
254
Ad revenue
2007
PLN (mill)
13
1
17
17
5
0
4
POLAND: TELEVISION
Category
Telecommunication
Healthcare
Banking
Chocolate
Books/publishing
Transport
Milk
Haircare
Department stores
Beer
TV expenditure
PLN (mill)
997
884
454
378
374
329
319
314
275
266
Top ten television owners (2007)
Owner
Polsat
Telewizja
ITI Holdings
MTV Networks
Discovery Communications Inc.
Fincast
Viva Fernsehen
HBO Polska
Walt Disney
Turner Broadcasting Systems Europe
TV revenue
PLN (mill)
2,876
2,743
2,535
228
136
134
132
128
107
92
255
POLAND: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly sup=supplement
Title
Fakt (d, N)
Gazeta Wyborcza (d, N)
Polska The Times (d, N)
Rzeczpospolita (d, N)
Gazeta Pomorska (d, R)
Super Express (d, N)
Gazeta Prawna (d, N)
Przeglad Sportowy (d, N)
Dziennik Polska Europa Swiat (d, N)
Glos Wielkopolski (d, R)
Express Ilustrowany (d, R)
Dziennik Zachodni (d, R)
Dziennik Baltycki (d, R)
Dziennik Lodzki Wiadomosci D (d, R)
Gazeta Lubuska (d, R)
Dziennik Polski (d, R)
Glos-Dziennik Pomorza (d, R)
Echo Dnia (d, R)
Gazeta Podatkowa (d, N)
Polska Gazeta Wroclawska (d, R)
Gazeta Olsztynska (d, R)
Nowiny (d, R)
Nowa Trybuna Opolska (d, R)
Gazeta Krakowska (d, R)
Nowosci - Dziennik Torunski (d, R)
Kurier Szczecinski (d, R)
Express Bydogoski (d, R)
Puls Biznesu (d, N)
Super Nowosci (d, R)
Zycie Warszawy (d, R)
Gazeta Wspolczesna (d, R)
Anonse (wyd, lubelskie (d, R)
Dziennik Wschodni (d, R)
Kurier Poranny (d, R)
Anonse (wyd, kuj-pom) (d, R)
Anonse (wyd, swietokrzyskie) (d, R)
Parkiet Gazeta Gieldy (d, N)
Gielda Samochodowa (d, R)
Anonse (wyd. Podkarpackie) (d, R)
Kurier Lubelski (d, R)
Anonse (wyd, radomskie) (d, R)
Oferta (d, R)
Anonse (wyd. Pomorskie) (d, R)
Tele Magazyn (w, sup)
Fakt TV (w, sup)
Gazeta Telewizyjna (w, sup)
Adult
B/W
B/W
Colour
(000s)
(000s)
PLN
PLN
PLN
514
5,183
70,000
13.5
103,949
443
5,532
71,250
12.9
124,240
354
3,561
83,762
146
1,575
58,000
36.8
94,153
86
737
18,480
25.1
36,353
75
2,388
78,557
75
742
41,580
56.0
40,869
68
1,294
41,808
32.3
40,758
66
2,144
80,000
37.3
59,469
53
523
21,888
41.9
36,808
53
459
26,492
52
1,220
33,867
27.8
43,159
52
535
13,680
25.6
34,100
50
633
31,982
47
467
5,009
10.7
19,250
46
569
29,397
43
538
26,040
48.4
32,699
38
554
12,790
37
271
20,524
35
355
26,062
32
459
13,535
31
421
4,272
10.1
15,939
31
392
5,193
13.2
10,167
30
509
24,346
29
235
11,847
25
270
8,800
32.6
15,610
22
229
12,135
20
152
26,400
173.7
25,494
18
296
14,112
47.7
16,362
18
149
7,680
51.5
10,417
17
311
7,392
23.8
11,476
17
246
15
306
17,673
15
196
14,776
14
194
13
130
12
73
17,502
239.8
15,994
11
359
11
160
10
219
10,988
10
88
8
79
6
78
3,202
2,968
76,196
2,658
59,736
256
POLAND: NEWSPAPERS
Newspapers cont.
d=daily w=weekly sup=supplement
Title
Tele Program (w, sup)
Wysokie Obcasy (w, sup)
Metro (d, N, F)
Echo Miasta (d, N, F)
Tempo Magazyn Sportowy (w, sup)
TV Pilot (w, sup)
Adult
B/W
Colour
Colour
(000s)
(000s)
PLN
B/W
PLN
2,624
2,524
45,459
2,333
1,004
84,450
641
25,072
391
7,601
Source: PBC, ZKDP and Expert Monitor
Average CPT (b/w): PLN 25.4
Top ten newspaper
advertisers (2007)
Advertiser
PLN (mill)
Euro RTV
57
Media Saturn Holding Polska
50
41
Kulczyk Tradex
30
PRK Centertel
29
Bank Zachodni - WBK
24
Fiat Auto Poland
22
Polkomtel
22
Telekomunikacja Polska
22
Peugeot Polska
22
257
POLAND: NEWSPAPERS
categories (2007)
Category
Transport
Department stores
Property
Banking
Telecommunication
Wholesalers and shops
Finance
Business services
Education
Travel agencies
PLN (mill)
235
222
150
135
130
110
72
50
45
41
Top ten newspaper
owners (2007)
Owner
Agora
Axel Springer
Polskapresse
Presspublica
Media Express
Wydawnictwo Infor
Bonnier Business
Oficyna Wydawnicza Wielkopolski
Express Media
Media4Mat
Newspaper revenue
PLN (mill)
689
324
207
172
94
50
37
37
34
32
Top newspaper
sales houses (2006)
Sales house
Mediatak
CR Media
Note: these two brokers specialize in regional and local press.
Most publishers use in-house sales teams.
258
POLAND: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
bw=biweekly bm=bimonthly
Title
Women's
Życie na Gorąco (w)
Dobre Rady (m)
Swiat Kobiety (m)
Poradnik Domowy (m)
Party (2w)
Claudia (m)
Twoje Imperium (w)
Rewia (w)
Tina (w)
Chwila dla Ciebie (w)
Olivia (m)
Przyjaciolka (w)
Z Życia Wzięte (f)
Twoj Styl (m)
Pani Domu 9w)
Swiat & Ludzie (w)
Viva (bw)
Na Zywo (bw)
Joy (m)
Naj (w)
Sukcesy i Porazki (bw)
Avanti (m)
Bella Relaks (w)
Takie jest Zycie (w)
Cosmopolitan (m)
Glamour (m)
Gala (w)
Cienie I Blaski (m)
Pani (m)
Children's
Kubuś Puchatek (m)
Computers/IT
Komputer Świat Twój Niezbędnik (bm)
PC Format (m)
Next (m)
Entertainment
Detektyw (m)
Home & Garden
Cztery Katy (m)
Działkowiec (m)
Circulation
(000s)
Adult
Full page
readership Colour
(000s)
PLN
Adult CPT
Colour
PLN
769
467
446
424
403
384
379
379
366
353
331
327
298
260
246
240
236
235
224
218
173
156
256
149
137
131
112
108
105
6,258
1,975
2,246
2,840
902
4,302
2,174
1,191
4,558
5,192
2,807
5,215
3,431
3,961
5,509
651
3,563
1,573
1,152
4,870
1,319
1,815
491
1,433
1,313
1,544
2,957
904
1,209
64,080
45,767
65,039
64,608
54,503
105,777
30,930
30,203
55,246
51,063
75,581
70,614
23,011
76,673
72,288
21,925
55,876
26,400
64,568
62,321
14,038
59,863
14,067
11,279
55,986
58,916
51,610
16,000
33,528
10.2
23.2
29.0
22.7
60.4
24.6
14.2
25.4
12.1
9.8
26.9
13.5
6.7
19.4
13.1
33.7
15.7
16.8
56.0
12.8
10.6
33.0
28.6
7.9
42.6
38.2
17.5
17.7
27.7
106
-
-
-
163
153
107
1,775
1,256
300
9,787
18,703
16,682
5.5
14.9
55.6
137
-
-
-
109
135
3,394
979
37,946
13,229
11.0
13.5
259
POLAND: MAGAZINES
Magazines cont.
w=weekly m=monthly
bw=biweekly bm=bimonthly
Title
Motoring
Motor (w)
Auto Swiat (w)
Parenting
Mamo, to Ja (m)
Science
Focus Poznać i Zrozumieć Świat (m)
Religion
Gość Niedzielny (w)
Socio-economic
Angora (w)
Polityka (w)
Newsweek Polska (w)
Wprost (w)
Teenage
Bravo (bw)
Bravo Girl (bw)
Twist (m)
Dziewczna (m)
Bravo sport (bw)
Popcorn (m)
Fun Club (m)
TV Listings
Tele Tydzień (w)
To & Owo (w)
Super TV (w)
Tele Swiat (w)
Kurier TV (w)
Tele Max (w)
Świat Seriali (bw)
Imperium TV (w)
Program TV (w)
Circulation
(000s)
Adult
Full page
readership Colour
(000s)
PLN
Adult CPT
Colour
PLN
112
119
1,202
2,861
32,961
38,090
27.0
13.0
100
1,889
34,936
18.5
108
2,807
36,732
13.1
131
1,177
25,042
21.3
292
164
139
145
2,876
2,439
3,272
3,270
70,717
79,638
82,198
73,295
24.6
32.7
25.1
22.4
251
167
159
147
124
120
115
1,874
987
705
1,127
1,099
977
195
42,167
25,012
24,125
25,151
16,785
20,722
18,118
22.5
25.3
34.2
22.3
15.3
21.2
92.9
1,207
429
288
282
279
272
198
158
131
11,384
2,067
1,420
3,039
526
1,142
1,152
-
104,012
26,577
17,975
27,597
20,342
19,051
9,503
12,497
16,429
9.1
13.0
12.7
9.1
36.2
8.3
10.8
-
Source: PBC, ZKDP and Expert Monitor
Average CPT (colour): PLN 17.8
260
POLAND: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
LÒréal
Unilever
CT Creative Team
Procter & Gamble
Emisja
PTK Centertel
Nestlé
Aflofarm
Nivea
PLN (mill)
81
60
41
38
38
33
25
24
23
22
Top ten magazine
owners (2007)
Magazine revenue
Owner
PLN (mill)
Wydawnictwo Bauer
384
Edipresse
283
Gruner & Jahr
255
Axel Springer
242
Agora
139
Marquard Media
128
Agencja Wydaw - Reklamowa Wprost
126
Polityka Spoldzielnia Pracy
121
Murator
90
Hachette Filipacchi Burda
78
categories (2007)
Category
Healthcare products
Transport
Telecommunication
Phone services
Clothes
Facial cosmetics
Building materials
Wholesalers and stores
Banking
Radio/TV stations
PLN (mill)
184
165
128
127
90
88
84
71
61
57
Top magazine
sales houses (2007)
Sales house
Mediatak
CR Media
Note: these two brokers specialize in regional and local press.
Most publishers use in-house sales teams.
261
POLAND: RADIO
RADIO
Source: SMG/KRC Millward Brown
Costs/audiences
Station
National
Radio RMF FM
Radio Zet
PR-3
PR-1
PR-2
PR BIS
Main regional
Radio Wawa
Radiostacja
Radio TOK FM
Local
ESKA net
Audytorium 17
ZLOTE PRZEBOJE net
RADIO Plus net
Roxy FM net
Planeta net
RMF MAXXX net
VOX FM net
RMF Classic net
ESKA ROCK net
Type
Peak
time
Peak rate
(30 sec)
PLN
AC
AC
talk, music
talk, music
classical music
alternative
1000-1129
1000-1029
1000-1029
0800-0914
0900-0959
1130-1214
8,733
7,929
2,167
3,667
300
354
2,416
2,144
656
1,548
87
45
3.6
3.7
3.3
2.4
3.4
7.9
Polish music
alternative
news/talk
1100-1359
1100-1129
0800-0844
609
421
693
116
110
150
5.3
3.8
4.6
CHR
talk, music
oldies
soft AC
Soft Rock
Dance
CHR
1100-1129
0800-0914
1000-1029
1100-1159
1100-1129
1100-1129
1300-1329
5,071
3,088
3,800
658
1,004
503
1,359
844
608
388
76
42
201
181
6.0
5.1
9.8
8.7
23.9
2.5
7.5
Oldies
1400-1529
classical music 1200-1259
Rock
1500-1544
521
686
1,114
88
27
23
5.9
25.4
48.4
Source: SMG/MRC Millward Brown, EUROZET
Average CPT: PLN 4.4
Radio expenditure
Advertiser
PLN (mill)
Aflofarm
63
Media Saturn Holding
46
Euro RTV AGD
41
Polkomtel
31
Glaxosmithkline
31
Totalizator Sportowy - Lotto
29
PTK Centertel
26
Axel Springer Polska
24
Polska Telefonica Cyfrowa
20
Agora S.A.
20
262
audience
adult CPT
(000s)
PLN
POLAND: RADIO
categories (2007)
Category
Healthcare products
Department stores
Books/publishers
Transport
Telecommunication
Radio/TV stations
Banking
Catering
Education
Radio expenditure
PLN (mill)
163
156
135
131
116
106
66
62
54
53
Source:Expert Monitor
Top ten radio
owners (2007)
Owner
Eurozet
Broker FM
Grupa Radiowa Time
Agora
Polskie Radio
AD. Point
Radio Parada
Awim Mediabank
Radio Wawa
Muzyczne Radio
Radio revenue
PLN (mill)
430
429
398
196
147
22
15
15
14
13
Top radio
sales houses (2006)
Sales house
Broker FM
RRM
Agora
CR Media
263
POLAND: OUTDOOR
OUTDOOR
Small format vehicles
Standard billboards 12 m²
CLP
Frontlight 6m x 3m
Backlight 6m x 3m
Frontlight 12m x 4m
Frontlight 12m x 3m
Other vehicles
Backlight scroll 9 m²
Backlight 8m x 4m
Other lightened vehicles
Number of
sites
46,424
30,065
21,087
11,748
1,083
858
803
505
1,572
277
82
Top ten outdoor
advertisers (2007)
Advertiser
Agora S.A.
P4
PTK Centertel
Polkomtel
Media Saturn Holding Polska
Unilever Polska
Telewizja Polska
Metro Group
Outdoor expenditure
PLN (mill)
60
50
39
33
30
27
24
19
15
14
264
Cost per panel
per month (PLN)
1,022
929
3,553
6,498
10,205
10,205
4,066
9,117
-
POLAND: OUTDOOR
categories (2007)
Category
Telecommunication
Department stores
Transport
Books/publishers
Radio/TV stations
Shopping centres
Clothes
Charity
Banking
Outdoor expenditure
PLN (mill)
182
96
68
68
47
39
34
34
33
28
Top ten outdoor
contractors (2007)
Contractor
AMS
Stroer Polska
Cityboard Media
News Outdoor Poland
Clear Channel Poland
Universum Promotion Group
Euroawk
Supersigns Polska
Hator
Gigaboard Polska
Outdoor revenue
PLN (mill)
298
214
164
132
112
8
8
5
5
5
265
POLAND: CINEMA
CINEMA
Source: NAM
per week: PLN 1,800
Source: NAM
Source: NAM
Trend in admissions
2002
2003
2004
2005
2006
2007
Admissions
(mill)
25.6
23.5
33.4
24.0
32.0
32.6
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (PLN)
< 1000
1001 - 1400
1401 - 2000
2001 - 2500
> 2500
%
35.7
24.1
20.5
17.8
%
44.5
55.5
%
7.4
7.6
23.5
11.1
50.5
Source: TGI (SMG/KRC Millward Brown)
266
Gross takings
PLN(mill)
345.1
324.5
465.8
334.7
460.6
477.3
POLAND: CINEMA
Gross takings
PLN (mill)
3.4
2.7
1.4
1.2
1.1
1.1
1.0
1.0
0.8
0.8
Film
Shrek 3
Katyn
Testosteron
Dlaczego Nie!
Harry Potter & the Order of the Phoenix
Ratatouille
Swiadek Koronny
Rys
Bee Movie
Top ten cinema
advertisers (2007)
Top ten cinema
Cinema expenditure
Advertiser
PLN (mill)
Coca-Cola Poland Services
27
Nestle Polska
17
Unilever Polska
13
P4
12
Ferrero Polska
10
10
8
Grupa Zywiec
8
Red Bull
8
PTK Centertel
7
Category
Telecommunication
Chocolate
Carbonated soft drinks
Transport
Sweets
Catering
Beer
Radio/TV stations
Music
Energy drinks
Top ten cinema
owners (2007)
Top cinema
sales houses (2007)
Owner
Cinema City
Multikino
Arkadia
Helios
Silver Screen
Kinepolis
Kineplex
Manfaktura
Silesia
Imax
Cinema revenue
PLN (mill)
105
77
17
17
14
14
8
6
5
4
Cinema expenditure
PLN (mill)
43
24
24
12
12
12
10
9
7
7
Cinema revenue
Sales house
PLN (mill)
New Age Media
169
Multikino
80
Best Marketing Promotion Agency
29
267
POLAND: INTERNET
INTERNET
Adult internet users (2008): 13,300,000 (41.9%)
Adult internet users with home broadband (2008): 10,200,000
Source: Millward Brown SMG/KRC Net Track
Typical monthly cost of internet access: PLN 50
Cost of display ads
Type
(PLN)
Banner
4.5-60
Billboard
9-180
Video
25-330
Toplayer
20-475
Brandmark
20-475
Rectangle
18-290
Skyscraper
12-270
Double billboard
16-230
Source: Portals & Ad Network Price Lists
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income (PLN)
No answer
Less than 1000
1001-2000
2001-3000
More than 3000
Refusal
%
32.0
22.2
27.3
5.4
1.1
%
49.6
50.5
%
33.9
9.8
18.5
7.1
3.9
26.8
Source: Megapanel Gemius/PBI; 12.2007
268
POLAND: INTERNET
Site
Google
Onet.pl
Wirtualna Polska
Allegro.pl
INTERIA.PL
o2.pl
Gazeta.pl
youtube.com
wikipedia.org
Microsoft
Unique visitors
per month
11,351,367
9,520,800
7,921,128
7,424,855
7,023,144
6,564,433
5,898,077
5,513,674
5,414,824
5,409,267
Search engine
Google
szukacz.pl
information.com
mywebsearch.com
ask.com
wyszukiwarka.stron.org
myglobalsearch.com
netsprint.pl
cnomy.com
roxter.pl
Searches
per month
11,351,367
1,003,803
809,481
547,248
507,502
493,657
340,663
261,059
201,204
182,959
Top ten internet
owners (2007)
Owner
ITI - Onet
France Telecom - WP
Broker FM - Interia
Agora - Gazeta
O2 - private user
Google
ARBOmedia AG - Arbomedia
Crmedia S.A. - Adnet
Grupa ZPR S.A. - IDMnet
IDG Global Solutions - IDG
Source: CR Media Consulting
Top ten internet
Category
Telecommunication
Media & entertainment
Finance
Auto
FMCG
269
POLAND: MEDIA REACH/OVERALL
MEDIA REACH
Television
Newspapers
Weekly magazines
Monthly magazines
Radio
Outdoor
Cinema
Internet
Daily
73.1
37.5
76.2
27.3
Weekly
90.3
63.6
61.9
95.4
76.5
0.2
38.2
Monthly
47.7
5.3
41.0
Source: AGB Nieslen Media Research, SMG/KRC Millward Brown 2007
OVERALL
Top ten overall
advertisers (2007)
categories (2007)
Media expenditure
Advertiser
PLN (mill)
Unilever Polska
542
Procter & Gamble
448
399
Polkomtel
372
PTK Centertel
308
L'Oreal Polska
307
Nestle Polska
235
P4
207
195
Agora S.A.
187
Media expenditure
Category
PLN (mill)
Telecommunication
1,596
Healthcare products
1,269
Transport
940
Department stores
762
Banks
745
Books/publishers
673
Wholesalers and shops
441
Chocolate
439
Haircare products
381
Milk products
354
Top ten media owners (2007)
Owner
Polsat
Telewizja Polska
ITI Holdings
Agora S.A.
Axel Springer Polska
Eurozet
Broker FM
Grupa Radiowa Time
Wydawnictwo Bauer
AMS
Media revenue
PLN (mill)
2,876
2,743
2,535
1,024
565
430
429
398
384
298
270
ROMANIA: ECONOMIC DATA
ROMANIA
ECONOMIC DATA
1 US$ =
1 US$ =
2.44
0.73
2000
2001
Lei at 2007 rate
€ at 2007 rate
2002
2003
2004
2005
2006
2007
197.6
30.4
269.2
13.2
246.5
24.8
300.2
11.5
288.0
16.9
321.9
7.2
342.4
18.9
359.1
11.6
380.4
11.1
380.4
5.9
9,050
12,334
11,342
13,814
13,299
14,860
15,904
16,678
17,742
17,742
Gross Domestic Product (Lei billion)
at current prices
% change
at 2007 prices
% change
80.4
47.3
208.0
1.1
116.8
45.3
224.7
8.0
151.5
29.7
237.9
5.9
Gross Domestic Product per capita (Lei)
at current prices
at 2007 prices
3,630 5,300 6,907
9,396 10,199 10,847
at current prices
at 2007 prices
32,969 47,895 62,131 81,036 101,095 118,149 140,450 156,024
85,323 92,158 97,570 110,437 123,122 132,025 147,279 156,024
at current prices
at 2007 prices
1,489
3,854
2,174
4,183
2,833
4,449
3,712
5,059
4,652
5,666
5,455
6,095
6,523
6,841
7,277
7,277
22.1
22.0
21.9
21.8
21.7
21.7
21.5
21.4
52.0
34.5
63.7
22.5
73.4
15.2
82.1
11.9
89.5
9.0
95.4
6.6
100.0
4.8
0.29
0.27
0.26
0.30
0.31
0.34
0.38
23.0
6.7
44.6
29.2
21.8
11.8
31.3
23.2
21.9
16.3
Population
Millions
2007=100
% change
38.6
45.7
0.34
at current prices
at 2007 prices
44.4
-0.9
24.0
-7.8
20.7
-1.5
271
ROMANIA: ADVERTISING EXPENDITURE
Advertising expenditure in US$ (mill) at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
115
215
125
128
118
126
154
226
308
420
590
Newspapers
16
40
16
20
18
20
22
34
34
38
44
Magazines
8
16
10
11
11
12
14
26
33
44
59
TV
69
131
80
76
70
75
100
128
188
266
390
Radio
6
7
4
5
5
6
7
14
20
28
35
3
13
5
17
0
15
0
16
0
14
1
12
1
10
1
2
20
2
2
28
3
3
36
6
3
49
10
Source: AGB Data Research, Alfacont SRL, industry sources
Notes:
1. Before discounts to 1998; after discounts from 1999
5. Internet includes all forms of paid advertising (banners, skyscrapers etc.)
Tobacco: Banned in print, outdoor and electronic media.
Alcohol: Restricted, must carry health warnings.
Pharmaceutical: OTC only
Children's: No restriction
Political: Pre-election regulated by CNA.
272
ROMANIA: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
230,340
Bucharest
Romanian
Lei
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
1,337
1,248
1,457
1,275
1,545
1,196
1,270
9,328
Female
(000s)
1,295
1,295
1,467
1,414
1,584
1,339
1,655
10,049
Total
(000s)
2,632
2,543
2,924
2,689
3,129
2,535
2,925
19,377
Female
(000s)
1,567
683
3,546
1,999
2,254
10,049
Total
(000s)
2,868
1,407
6,894
3,892
4,316
19,377
Source: TNS AGB
Status
AB
C1
C2
D
E
Total
Male
(000s)
1,301
724
3,348
1,893
2,062
9,328
Source: TNS AGB
Definition of status (household adults):
AB = managerial
C1 = skilled non-manual
C2 = skilled manual
D = unskilled
E = not working
273
ROMANIA: TELEVISION
TELEVISION
Colour
VCR
DVD
PVR/DVR
Multiset
Teletext
Remote control
Analogue Cable
Cable (connection) total
Digital cable with receiver
DTH
96.9%
5.4%
16.7%
5.2%
44.1%
74.7%
93.4%
69.6%
69.7%
0.1%
15.0%
Source: Establishment Survey 2007-08 GfK
Cable
Satellite
IPTV
Average
subscription
€
6
5
150
274
ROMANIA: TELEVISION
Main channels
Channel
Non-commercial
TVR 1
TVR 2
TVR Cultural
Commercial
Acasa
Antena 1
Antena 2
Antena 3
AXN
B1TV
Cartoon Network
Discovery
Good Life (Partener TV
Euforia
Eurosport
Favorit TV
Hallmark
JETIX
Kanal D
Kiss TV (TV K lumea)
MGM
Minimax/A+
MTV Romania
N24
National Geographic
National TV
OTV
Prima TV
Pro Cinema
Pro TV
Realitatea TV
Romantica
Sport Klub
Sport.ro
Taraf TV
TeleSport
U TV
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
99.4
93.9
61.1
24
24
24
1,344
1,344
1,344
83.0
89.2
25.3
72.8
50.9
73.5
51.6
71.0
74.4
54.5
70.4
64.4
57.1
52.7
63.7
52.2
8.8
58.6
55.6
63.5
65.9
77.9
78.7
85.9
63.1
89.0
82.2
46.4
29.5
65.6
41.4
55.7
37.6
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
2016
Source: TNS AGB
275
ROMANIA: TELEVISION
Cost/audience
Channel
Acasa
Antena1
Antena 2
Antena 3
AXN
B1TV
Cartoon Network
Discovery
ETNO
Euforia
Eurosport
Favorit TV
Hallmark
JETIX
Kanal D
Kiss TV
MGM
Minimax/A+
MTV Ro
N24
National Geographic
National TV
OTV
Prima TV
Pro Cinema
Pro TV
Realitatea TV
Romantica
Sport Klub
Sport.ro
Taraf TV
TeleSport
U TV
TVR1
TVR2
TVR Cultural
Peak
time
1800-2300
1900-2400
1900-2400
1800-2400
2000-2400
2000-2400
1900-2200
2000-2500
1900-2400
1800-2400
2000-2400
1900-2400
2100-2500
1400-1800
1800-2300
1900-2400
1900-2400
1400-1800
1900-2400
1900-2400
1900-2400
1900-2400
2000-2400
1800-2400
1900-2400
1900-2400
1800-2400
1730-2300
1800-2300
1900-2400
2100-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
Peak rate*
30 sec
(€)
4,179
5,714
492
549
1,068
3,272
308
1,376
1,756
384
1,454
1,561
500
4,842
621
800
187
639
3,502
587
3,951
2,396
4,277
619
5,912
2,883
2,506
746
601
751
198
5,044
2,809
377
Peak adult
audience
(000s)
353
815
16
104
36
110
13
47
82
27
38
82
50
22
114
20
3
39
13
41
26
134
316
340
79
928
179
21
4
87
9
22
9
764
260
15
Source: TNS AGB
*Figures by rate card
Data is not relevant for net expenditure, major deals are based on rate card
Average CPT: €12.9
276
30 sec peak
adult CPT
(€)
11.8
7.0
30.8
5.3
29.7
29.7
23.7
29.3
21.4
14.2
17.7
31.2
22.7
42.5
31.1
266.7
4.8
49.2
85.4
22.6
29.5
7.6
12.6
7.8
6.4
16.1
119.3
186.5
6.9
34.1
22.0
6.6
10.8
25.1
ROMANIA: TELEVISION
Channel
Non-Commercial
TVR 1
TVR 2
TVR Cultural
Commercial
Pro TV
Antena 1
Acasa
Prima TV
OTV
Realitatea TV
Antena 3
Sport,ro
Kanal D
ETNO
Minimax/A+
B1TV
Pro Cinema
JETIX
Favorit TV
Discovery
N24
Hallmark
Eurosport
Kiss TV
AXN
National Geographic
Euforia
Cartoon Network
MTV Ro
TeleSport
Romantica
Taraf TV
UTV
Antena 2
Sport Klub
MGM
Share of viewing (%) Ad revenue
2007
2007
Individuals Adults
€ (000s)
Source: TNS AGB
277
11.9
4.6
0.3
12.2
4.6
0.3
309,727
213,163
5,001
14.3
11.3
6.8
4.7
3.9
3.8
2.3
2.0
1.8
1.8
1.7
1.6
1.4
1.3
1.2
1.2
0.9
0.9
0.8
0.7
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.3
0.1
14.6
11.7
6.6
4.7
4.2
4.1
2.4
2.2
1.7
1.9
1.8
0.9
1.6
1.3
0.6
1.3
0.9
0.9
0.9
0.7
0.6
0.7
0.6
0.5
0.3
0.4
0.4
0.4
0.3
0.2
0.3
0.1
716,228
585,852
609,165
577,212
91,918
400,311
462,621
63,608
36,580
606,022
44,224
4,987
298,672
59,266
17,519
38,566
127,870
253,702
140,665
94,341
92,124
70,767
50,375
2,418
133,580
25,297
280,181
36,574
23,792
11,316
ROMANIA: TELEVISION
Programme
Euro 2008 quals/Romania - Netherlands
Surprize-Surprize
Iarta-Ma
Vreau Sa Fiu Mare - Vedeta
Revansa Starurilor
Stirile Pro TV 19/News Pro TV 19
Minutul 0
Gala Unicef
Sport - Stiri Pro TV 19
Din Dragoste/All You Need Is Love
Channel
TVR 1
TVR 1
TVR 1
Antena 1
Antena 1
Pro TV
TVR 1
TVR 1
Pro TV
Antena 1
Source: TNS AGB
278
Adult
TVR %
25.9
17.7
16.5
16.2
15.3
14.3
14.2
13.9
13.7
13.4
ROMANIA: TELEVISION
Top ten TV advertisers (2007)
Advertiser
Procter & Gamble
L'Oréal
Unilever
Danone
Coca-Cola
Colgate Palmolive
Kraft Foods Romania
Nestlé
Vodafone/Mobifon
Orange
TV Expenditure € (mill)
567.6
391.1
371.1
189.0
170.1
151.1
145.9
131.2
91.4
79.0
Source: TNS AGB
Owner
CME
European Drinks/Foods/Micula Brothers
Intact Group
Realitatea Catavencu
SBS Broadcasting
Romanian State
Paunescu Brothers
OTV
TV Revenue € (mill)
1,421.3
754.9
723.6
680.5
671.6
527.9
298.7
91.9
Source: TNS AGB
Top ten TV product categories (2007)
TV expenditure
Category
Alcoholic & non-alcoholic beer
Cars
Banking
Carbonated drinks
Washing powders
Insurance
Shampoo
Yoghurts
Other cleaners
€ (mill)
254.0
302.9
223.3
195.4
240.1
201.0
178.8
261.0
170.8
128.9
Source: TNS AGB
Top TV sales houses (2007)
TV revenue
€ (mill)
1,421.3
723.6
625.8
527.9
220.0
158.2
Sales house
MPI
CLIR
Media House
Splendid Media
Cable Direct
ArboMedia
Source: TNS AGB
279
ROMANIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly
Title
Libertatea (d, N)
Libertatea De Duminica (w, N)
Compact Bucuresti (d, F)
Jurnalul National (d, N)
Pro Sport (d, N)
Gazeta Sporturilor (d, N)
Evenimentul Zilei (d, N)
Romania Libera (d, N)
Pro Sport De Duminica (w, N)
Evenimentul Zilei De Duminica (w, N)
Gazeta Sporturilor De Duminica (w, N)
Gandul (d, N)
Gazeta De Sud (d, R)
Timis Expres (d, R)
Adevarul (d, N)
Ziarul (d, N)
Adevarul De Arad (d, R)
Ziua (d, N)
Ziarul Financiar 9d, N)
Editie Speciala (d, R)
Jurnal Bihorean (d, R)
Tribuna (d, R)
Bihari Naplo (d, R)
Informatia Zilei (d, R)
Renasterea Banateana (d, R)
Arad Express (d, R)
Cotidanul (d, N)
Ziarul De Iasi (d, R)
Viata Libera (d, R)
Friss Ujsag (d, R)
Transilvania Expres (d, R)
Crisana (d, R)
Monitorul De Suceava (d, R)
Monitorul De Botosani (d, R)
Timpul (d, R)
Curierul National (d, N)
Curentul (d, N)
Hunedoreanul (d, R)
Objectiv Vocea Brailei (d, R)
Agenda Zilei (d, R)
Impact In Gorj (d, R)
Objectiv Vaslui (d, R)
Ziarul De Bacau (d, R)
Gazeta De Olt (d, R)
Monitorul Expres (d, R)
Circulation
(000s)
259
193
149
80
78
75
67
56
49
38
35
30
29
29
25
24
24
20
18
16
15
15
14
14
14
13
12
10
10
10
8
8
8
7
7
5
5
5
4
4
3
3
2
2
2
Source: BRAT (SNA Focus)
Average CPT (b/w): €10.3
280
Urban Adult Full page
readership
B/W
(000s)
€
1,269
5,071
824
3,243
232
783
5,114
518
669
604
3,443
232
3,371
542
457
2,286
568
192
153
2,123
54
339
395
2,919
111
50
157
3,650
201
3,929
43
1,005
47
1,401
45
1,157
38
684
38
1,216
35
771
28
309
174
3,350
72
1,469
48
1,979
25
814
56
1,953
34
864
33
909
55
1,046
24
142
2,057
72
3,700
34
1,286
46
1,066
25
452
63
580
52
756
31
648
23
561
23
-
UA CPT Full page
B/W
Colour
€
€
4
7,620
4
5,071
9
2,186
7
7,914
13
6,600
12
7,857
6
6,271
15
6,229
12
6,600
5
3,486
14
7,857
24
4,557
14
5,003
6
401
7
4,463
23
6,000
20
5,857
23
4,309
30
1,824
26
2,484
18
945
32
2,689
22
1,543
11
432
19
5,950
20
3,514
41
3,986
33
1,140
35
3,417
25
1,729
28
1,874
19
2,060
14
4,011
51
6,400
38
1,857
23
2,236
18
904
9
1,131
15
1,476
21
1,080
24
1,220
-
ROMANIA: NEWSPAPERS
Top ten newspaper product categories (2007)
Category
Newspapers/magazines
TV stations
Banking
Cars
Radio stations
Other services
Shopping centres & supermarkets
Government
Political parties
€ (000s)
14,510
13,343
12,015
11,693
8,710
8,469
8,382
6,884
6,652
4,806
Source: Alfacont Mediawatch
Top ten newspaper owners (2007)
Owner
Others
Ringier
Intact
Publimedia
Adevarul Holding
Societatea R
Ziua
Fanatik Media
Curierul National
Newspaper revenue
€ (000s)
78,638
32,157
31,517
26,059
10,616
9,643
9,243
3,004
1,016
658
Top ten newspaper advertisers (2007)
Advertiser
€ (000s)
Orange
6,741
Media Pro
6,044
Vodafone
5,666
Intact/Ant.1 R.Romana
4,732
Trustal De Presa Academia Catavencu
3,948
Banca Comerciala Romana
3,215
Romtelecom
3,112
Ringier
3,024
Adevarul
2,922
Convergent Media/Comp Jurnalul/Edit Intact
2,495
Source: Alfacont/Mediawatch
281
ROMANIA: NEWSPAPERS
Top ten newspaper sales houses (2007)
Sales House
Arbomedia
Others
Ringier
Publimedia
CLIR
Gazeta Sporturilor
Adevarul Holding
Societatea R
Ziua
Newspaper revenue
€ (000s)
39,704
37,359
32,157
26,059
19,169
12,347
10,616
9,643
9,243
3,004
282
ROMANIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
bm=bimonthly
Title
Auto
Pro Motor (m)
Auto Motor Si Sport (m)
Autoshow (bm)
Autosupermarket (w)
Auto Expert (m)
Quattroruote (m)
Business
Capitol (w)
Saptamana Financiara (w)
Business Magazin (w)
Banii Nostri (w)
Camionsupermarket (w)
Computers, IT & Telecoms
Chip Computer & Comms. (m)
Go4It! (m)
Level Games/Hardw & Lifestyle (m)
Computer Bild (m)
Pc Magazine (m)
Xtrem PC (m)
Connect (m)
Culture
Dilema Veche (w)
Glossy
Bolero (m)
Cosmopolitan (m)
Unica (m)
Glamour (m)
Elle (m)
Viva (m)
Beau Monde (m)
Look! (m)
Tabu (m)
Elle Decoration (m)
Burda (m)
Going Out
Sapte Seri (w)
Zile Si Nopti Brasov (bm)
Sapte Seri Timisoara (bm)
Zile Si Nopti Sibiu (bm)
Zile Si Nopti Iasi (bm)
Gossip
Ciao! (bm)
Star (w)
Taifasuri 9w)
Vip (w)
Circulation
(000s)
Adult
readership Colour
Colour
B/W
(000s)
€
€
€
19
15
11
11
-
255
285
120
68
116
20
3,686
4,000
2,514
220
2,829
-
14
14
21
3
24
-
-
40
21
13
12
7
265
234
59
53
33
5,714
5,400
4,143
3,999
220
22
23
70
75
7
3,600
-
20
18
16
13
8
-
140
18
60
78
130
90
50
2,800
2,000
1,829
2,290
2,000
3,990
20
33
23
18
22
80
-
8
33
1,717
52
1,144
45
42
40
38
22
20
20
20
18
13
12
137
190
229
69
120
116
56
55
156
44
94
3,571
6,286
4,571
4,143
4,057
3,457
3,429
2,029
4,750
2,543
2,857
26
33
20
60
34
30
61
37
30
58
30
-
60
22
19
10
8
68
27
11
23
2,743
1,000
-
40
37
-
-
47
40
36
28
334
151
233
207
3,286
4,800
4,000
4,000
10
32
17
19
-
283
-
ROMANIA: MAGAZINES
Magazines cont.
w=weekly m=monthly
bm=bi-monthly
Title
Story (w)
Zau (w)
Soc (w)
Health
Farmacia Ta (m)
Ce Se Intampla Doctore (m)
Slab Sau Gras (m)
Medicina Naturista (m)
Tonica (m)
Aventuri La Pescuit (m)
Sana (m)
Home & Deco
Ioana (bm)
Casa Lux (m)
Util (m)
Casa Mea (m)
Domus (m)
Gradina Mea De Vis (m)
Casa De Vacanta (m)
Misiunea Casa (m)
Caminul (m)
Planul Casei Mele (m)
Perfect Pentru Casa Mea (m)
Career
Cariere (bm)
Local
Clujeanul (w)
Banateanul (w)
Bihoreanul (w)
Leseanul (w)
Men's Magazines
Fhm (m)
Playboy (m)
Men's Health (m)
Maxim (m)
Others
Reader's Digest (m)
Agenda (w)
Oferte Speciale (m)
Publitim 9w)
Rebus Magazines
Rebus (Flacara) (m)
Satire
Academia Catavencu (w)
Science
Descopera (m)
Sport
Fanatik (w)
Circulation
(000s)
27
20
12
Adult
readership Colour
Colour
B/W
(000s)
€
€
€
144
2,857
20
63
2,375
38
1,700
34
3,800
112
-
82
26
20
17
13
11
11
265
350
50
400
34
86
42
3,000
4,000
1,500
2,314
1,500
2,950
-
11
11
30
6
44
34
-
-
56
18
17
15
14
12
10
8
8
8
7
471
291
68
268
95
164
99
132
119
82
66
3,143
3,000
1,200
3,000
2,900
2,000
2,143
2,500
3,000
2,500
2,000
7
10
18
11
31
12
22
19
25
30
30
-
4
44
1,971
45
-
6
6
4
4
50
32
66
53
2,286
1,857
1,857
2,286
46
58
28
43
1,286
1,286
-
22
18
13
8
138
250
71
58
5,143
5,571
4,400
4,571
37
22
62
79
-
100
51
49
24
220
121
48
4,000
3,127
670
679
18
26
14
14
-
39
670
714
1
-
38
318
6,450
20
-
19
19
252
85
5,571
3,686
22
43
-
24
134
7,000
52
-
284
ROMANIA: MAGAZINES
Magazines cont.
w=weekly m=monthly
bm=bi-monthly
Title
Teenager's Magazines
Bravo (bm)
Bravo Girl (bm)
Cool Girl (bm)
Popcorn (m)
TV Guide
Revista De Film Hbo (m)
TV Mania (w)
Oblique TV Magazin (bm)
TV Satelit (bm)
Pro TV Magazin (w)
Women's Magazines
Practic In Bucatarie (m)
Libertatea Pentru Femei (w)
Carticica (m)
Femeia De Azi (w)
Practic-Idea Pt Casa/Gradina (m)
Lumea Femeilor (bm)
Acasa Magazin (bm)
Bucataria Pentru Toti (m)
Joy (m)
Avantaje (m)
Femeia (m)
Mami (m)
Ioana-Secretele Bucatariei (m)
Familia Mea (m)
Tango (m)
Ioana Horoscop (m)
Ioana-Locuinta Mea (m)
Ioana-Visul Copiilor (m)
Draga Mea (m)
Eva-Magazinul Femeilor (m)
Circulation
(000s)
Adult
readership Colour
Colour
B/W
(000s)
€
€
€
59
50
49
38
265
160
146
173
2,600
2,600
2,514
1,943
10
16
17
11
-
170
106
100
74
73
534
381
552
837
5,000
4,000
4,571
2,857
4,857
9
10
241
5
6
-
293
133
110
74
63
55
48
41
38
34
33
19
17
17
16
13
10
10
9
5
1,030
521
214
472
351
420
419
105
266
446
147
416
107
60
327
145
85
173
85
4,000
6,171
3,000
2,857
2,514
2,857
2,850
3,171
4,486
4,286
3,429
2,800
4,857
2,000
2,000
2,514
1,429
3,500
4
12
36
13
5
8
7
30
17
10
23
7
81
6
14
30
8
41
6,171
-
285
ROMANIA: MAGAZINES
Top ten magazine advertisers (2007)
Advertiser
€ (000s)
L'Oréal
5,653
Unilever
3,426
Media Pro
3,018
Procter & Gamble
2,951
Beiersdorf
2,871
Trustul de Presa Academia Catavencu
2,696
Orange
2,242
Ringier
2,201
Vodafone
1,899
Nestlé
1,891
Top ten magazine owners (2007)
Owner
Others
Ringier
Publimedia
Sanoma
Edipresse
Burda
Intact
BMG
Hiparion
Magazine revenue
€ (000s)
34,764
29,931
21,556
17,102
15,964
15,825
11,936
8,671
6,371
4,955
Top ten magazine product categories (2007)
Category
€ (000s)
12,537
7,897
Cars
6,281
Restaurants
6,192
Nightlife
4,904
Banking
4,617
Facial products
4,473
4,041
Other events
3,999
Perfumes
3,954
286
ROMANIA: MAGAZINES
Top ten magazine sales houses (2007)
Sales house
Ringier
Others
Publimedia
Sanoma
Edipresse
Burda
Arbomedia
CLIR
BMG
€ (000s)
34,764
21,556
18,733
17,102
15,964
15,825
11,936
11,197
8,671
6,371
287
ROMANIA: RADIO
RADIO
Source: ARA Study
Source: ARA Study/National 2007 data
Source: ARA Study
Costs/audiences
Station
National
Actualitati
Ant. Satelor
Europa FM
Kiss FM
Radio 21
Pro FM
InfoPro
Romantic FM
Magic FM
National FM
BBC
Cultural
Muzical
Main regional
Iasi
Craiova
Timisoara
Cluj
Resita
Tg. Mures
Constanta
Bucuresti
RFI
Guerrilla
Total FM
City FM
Radio Deea
Itsy Bitsy
Smart FM
Sport Total
Type
Peak
time
Peak rate
(30 sec)
(€)
talk
rural
music
music
music
music
news
music
music
music
news
cultural
music
0700-0800
0800-1000
0700-0900
0700-1000
0700-0900
0700-1100
0700-1100
0800-0900
0700-1000
0700-1000
0745-1000
1200-1315
462
120
554
570
482
268
190
420
220
90
72
-
894
320
580
476
427
231
70
57
37
26
6
16
8
0.5
0.4
1.0
1.2
1.1
1.2
7.4
5.9
3.5
4.5
-
talk
talk
talk
talk
talk
talk
talk
talk
music
music
music
music
music
kids
music
sport
1000-1100
1000-1100
1000-1100
1000-1100
1000-1100
1100-1500
1000-1100
1000-1100
0900-1300
0700-1000
0800-1000
1000-1415
1200-1300
0800-1000
1200-1500
1200-1500
30
20
20
20
20
7
20
20
30
360
80
220
60
72
-
128
86
33
33
50
57
18
6
1
13
5
2
5
1
0
2
0.2
0.2
0.6
0.6
0.4
0.1
1.1
3.3
30.0
27.7
16.0
44.0
60.0
180.0
-
Source: Radio stations, ARA study
288
audience
adult CPT
(000s)
(€)
ROMANIA: RADIO
Advertiser
Orange
Vodafone
Ringier
Romtelecom
Convergent Media
Romaqua Group S.A.
Carrefour
Media Pro
Renault Nissan Romania
Automobile Dacia
Radio expenditure
€ (mill)
4.2
3.8
2.6
2.5
2.4
2.4
2.2
2.1
2.0
1.8
Radio expenditure
Category
€ (mill)
13.3
Cars
9.9
Mobile telecoms
8.9
7.3
TV stations
3.9
Banking
3.3
Nightlife
2.7
2.6
Other events
2.5
Music
2.3
Owner
Lagardère
SBS
MPI
Realitatea - Catavencu
Public
Radio revenue
€ (mill)
46.6
37.4
12.9
7.5
4.0
Top radio sales houses (2007)
Sales house
Lagardère
SBS
Regia de Radio Pro
Splendid Media
Radio revenue
€ (mill)
46.6
37.4
12.9
7.5
4.0
289
ROMANIA: OUTDOOR
OUTDOOR
Number of
sites
546
700
2,000
2,778
3,100
8,052
1,307
40
6,300
3x2
4x3
5.04 x 2.38
3.2 x 2.4
city lights (including bus shelters)
6x3
Big formats (more than 20 sqm.)
Scaffolds
Others
Source: Zenith Optimedia
Top ten outdoor
advertisers (2007)
Advertiser
Orange
Cosmote
Vodafone
Coca-Cola
Pratiker
Bricostore
BCR
European Drinks
CBR
Kraft
Source: Suppliers
290
Cost per panel
per month (€)
180
400
200
400
140
500
25/mp
30/mp
-
ROMANIA: OUTDOOR
categories (2007)
Outdoor expenditure
Category
€ (000s)
Computers & Telecommunication
6,755
Retail
5,942
Auto & Petroleum Products
5,136
Food, Soft Drinks & Coffee
4,738
Financial Serives & Insurance
3,231
Beer & Alcoholic Drinks
1,416
Mass Media
1,314
Home Appliances
983
Travel & Entertainment
967
Health Area
693
Source: Suppliers
Top outdoor
contractors (2007)
Contractor
EPA
Others
NEWS
EFECT
Affichage
BETA
Outdoor revenue
€ (000s)
19,851
7,281
6,894
3,119
2,862
2,400
Source: Suppliers
291
ROMANIA: CINEMA
CINEMA
Source: CNC (The National Cinema Centre)
per week: €70.00
Source: Cable Direct
Trend in admissions
2002
2003
2004
2005
2006
2007
Admissions
(mill)
5.3
4.5
4.0
2.8
2.8
2.9
Gross takings
€ (mill)
6.4
6.0
6.1
6.7
8.0
10.3
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income (€)
None
1-100
101-150
151-200
201-250
251-300
301-400
401-500
501-600
601-700
701+
DK/NA
%
45.4
26.3
16.3
7.4
%
52.9
47.1
%
0.3
2.2
1.8
2.2
3.9
5.2
7.3
11.3
8.0
6.2
19.5
32.1
292
ROMANIA: CINEMA
Film
4 Months, 3 Weeks and 2 Days
Shrek 3
300 Termophile
The Heartbreak Kid
Apocalypto
Ocean's Thirteen
Mr Bean's Holiday
Spiderman 3
Gross takings
€ (000s)
99.0
88.7
85.3
80.1
78.8
74.9
68.4
54.4
50.9
48.8
Top ten cinema
advertisers (2007)
Advertiser
Porsche
Romtelecom
BCR
Interbrew
Vodafone
Ferrero
Tiriac
Auto
OTP Bank
Zarea
Pro Brands
Owner
Hollywood Multiplex
Movieplex Cinema
R.A.D.E.F. RomaniaFilm
City Cinema Management
Cinema City Romania
U.C.I.N. Studio Bucuresti
Go Multiplex Brasov
Quality Cinema Buceresti
Chicago Tour
Voodoo Film
Cinema revenue
€ (000s)
4,705
3,474
1,073
261
169
128
106
104
103
62
293
ROMANIA: CINEMA
Top cinema sales houses (2007)
Sales house
MPI
Cable Direct
Top ten cinema
Category
Auto
Telecommunications
Banks
Beer
Coffee
Cosmetics
Chocolate
Insurance
Non-carbonated drinks
Wine
294
ROMANIA: INTERNET
INTERNET
Cost of display ads
Type
€
Leaderboard (728x90)
12
Skyscraper(160x600)
12
Square
10
Overlayer
14
Streaming video
20
Interstitial
24
Source: Zed Digital Romania
Top ten paid-search keywords
Keyword
hotel
vacanta
sejur
banca
cazare
credit
dobanda
bilet
asigurare
joc
(€)
0.7
0.7
0.6
0.6
0.6
0.6
0.6
0.5
0.5
0.4
Source: Zed Digital Romania
295
ROMANIA: INTERNET
Internet user profile (those who go online several times a week)
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Household Income (€)
None
1-100
101-150
151-200
201-250
251-300
301-400
401-500
501-600
601-700
701+
DK/NA
%
33.2
28.4
30.8
3.8
%
51.4
48.6
%
0.1
2.1
1.9
1.9
3.3
5.1
9.1
11.6
10.2
6.6
20.0
28.1
Source: BRAT (SNA FOCUS) Universe all urban 14-64 y.o.
296
ROMANIA: INTERNET
Site
forum.softpedia.com
trilulilu.ro
neogen.ro
ejobs.ro
roportal.ro
roon.ro
gsp.ro
rol.ro
acasa.ro
bizoo.ro
Unique visitors
per month
(000s)
2,008
1,749
1,478
1,222
1,184
1,169
1,135
1,065
989
937
Source: STI (only from dot.ro)
Top ten internet
advertisers (2007)
categories (2007)
Advertiser
Romtelecom
Cosmote
Beirsdorf
Vodafone
Orange
Renault
ING
L'Oréal
Alianz
Raiffeisen
Category
Banks
Insurance
Beauty
Telecom
Cars
Beer
Travel
Fast food
Source: Suppliers
Source: Suppliers
Top ten internet
owners (2007)
Top internet
sales houses (2007)
Owner
Softpedia
Netbridge Investment
Internet corp
Neogen
Active Soft
Media Pro Interactive
Imedia
Ringier
Convergent Media
Magnetique
Sales house
Netbridge
Adevolution
Arbomedia
MP Interactive
InternetCorp
SMInteractiv
RoL Networks
MediaCafe
Grup RC
Sanoma
Source: Suppliers
Source: Suppliers
297
ROMANIA: MEDIA REACH/OVERALL
MEDIA REACH
Daily
72.8
41.3
47.1
99.6
0.1
29.0
Television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
88.5
69.1
71.7
0.2
38.7
Monthly
95.3
79.6
71
76.3
4.5
47.2
Source: BRAT (SNA Focus) for print, online & OOH, ARA (MASOR) for radio,
RNS-AGB (Infosys) for TV
OVERALL
Top ten overall
advertisers (2007)
Advertiser
Procter & Gamble
Unilever
L'Oréal Romania
Coca-Cola Co.
Danone
Colgate-Palmolive
Henkel
Nestlé
Orange (Mobil Rom)
Kraft Food Romania
categories (2007)
Media expenditure
€ (mill)
398.0
257.2
256.1
157.6
138.7
128.5
107.8
102.0
99.5
96.1
Media expenditure
Category
€ (mill)
Mobile Telecommunications
296.8
Beer
245.8
Hair care
203.2
Cars
197.1
188.5
Laundry detergent
182.9
Banking
179.8
Newspapers & magazines
144.3
Household detergents
112.0
Toothpaste/toothbrushes
111.2
Top ten media
owners (2007)
Top ten
sales houses (2007)
Owner
MPI
Intact Group
CNM
Others
SBS
Dogan
Public
B1TV
Sanoma
Media revenue
€ (mill)
1567.7
763.8
754.9
738.5
733.3
708.9
606.0
531.9
298.7
86.7
Source: Alfacont/Mediawatch,TNS-AGB
Sales house
MPI
CNM
Intact
SBS
Dogan
Splendid Media
B1TV
Others
CABLE
Media revenue
€ (mill)
1,554.8
754.9
733.3
723.6
708.9
606.0
587.1
298.7
254.6
224.0
Source: Alfacont/Mediawatch,TNS-AGB
298
RUSSIA: ECONOMIC DATA
RUSSIA
ECONOMIC DATA
2000
2001
2002
1 US$ = 25.58 Roubles at 2007 rate
2003
2004
2005
2006
2007
Gross Domestic Product (Roubles billion)
at current prices
% change
at 2007 prices
% change
7,306
8,944 10,831 13,243 17,048 21,625 26,880 32,987
51.5
22.4
21.1
22.3
28.7
26.8
24.3
22.7
17,447 17,579 18,396 19,778 22,974 25,859 29,297 32,987
25.5
0.8
4.6
7.5
16.2
12.6
13.3
12.6
Gross Domestic Product per capita (Roubles 000s)
at current prices
at 2007 prices
49.6
118.3
60.9
119.7
74.1
125.9
91.1
136.0
117.8
158.8
150.2
179.6
187.7
204.6
231.5
231.5
518
773
666
898
845
1,011
1,051
1,145
1,290
1,290
at current prices
at 2007 prices
286
682
350
687
423
719
at current prices
at 2007 prices
1.9
4.6
2.4
4.7
2.9
4.9
3.6
5.3
4.6
6.2
5.9
7.0
7.3
8.0
9.0
9.0
147.4
146.8
146.2
145.4
144.7
144.0
143.2
142.5
50.9
21.5
58.9
15.7
67.0
13.7
74.2
10.8
83.6
12.7
91.8
9.7
100.0
9.0
0.44
0.64
0.67
0.66
0.66
0.67
0.69
30.8
35.3
28.6
32.3
34.6
Population
Millions
2007=100
% change
41.9
20.7
0.32
at current prices
44.3
61.7
65.4
299
RUSSIA: ADVERTISING EXPENDITURE
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
1,400
1,300
573
826
1,336
2,210
2,890
3,910
5,030
6,654
8,957
Print
1,390
1,640
2,033
Newspapers
350
350
190
240
310
495
585
730
-
Magazines
250
220
70
100
160
260
350
470
-
TV
550
70
180
480
80
170
190
30
92
1
270
45
3
165
3
510
70
5
275
6
920
115
9
400
11
1,240
155
12
530
18
1,700
250
15
710
35
2,330
300
40
910
60
3,160
461
66
1,220
107
4,406
615
94
1,582
227
Source: AKARRARA (Russian Association of Advertising Agencies)
5. 'Newspapers' includes special advertising
2. Includes agency commission
editions from 2002
6. Internet includes banners and advertising
4. Includes VAT
in newsletter emails
Tobacco: Prohibited on TV and radio; on front and back cover of all publications.
Alcohol: Prohibited on TV and radio; on front and back cover of all publications.
Beer does not count as alcohol under these regulations.
Pharmaceutical: Prescription drug advertising prohibited.
Children's: Breast milk substitutes must not be presented as a wholesome
alternative to natural milk. Breast milk substitute and infant food ads must explain
age limitations and the need to seek specialist advice.
Gambling: Banned on TV and radio between 0700 and 2200.
300
RUSSIA: POPULATION
POPULATION
16,995,800
Moscow
Russian
Rouble
Land area (km²)
Capital city
Language
Currency
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
10,666
11,665
10,935
9,505
10,602
6,094
6,250
65,717
Female
(000s)
10,158
11,306
11,033
10,001
12,301
8,154
13,339
76,292
Total
(000s)
20,824
22,971
21,968
19,506
22,903
14,248
19,589
142,009
Source: Federal State Statistics Service
Adult status
AB
C1
C2
D
E
Other
Total
Male
(000s)
3,107
3,770
2,674
8,096
7,025
942
25,614
Female
(000s)
2,193
5,170
5,252
4,189
13,669
887
31,360
Total
(000s)
5,300
8,940
7,926
12,285
20,694
1,829
56,974
Source: M'Index 2007/2 - Russia
Definitions:
AB=managers
C1=specialists
C2=white-collar workers
D=blue-collar workers
301
RUSSIA: TELEVISION
TELEVISION
Source: M'Index 2007/2 (Households) - Russia (All cities)
Note: Urban population only
Colour
VCR
DVD
Remote control
98.6%
52.4%
44.8%
94.0%
10.3%
15.5%
1.5%
Source: The Establishment Survey, Sep-Oct 2007. TNS Gallup Media
Main channels
Channel
Non-commercial
Kultura
Commercial
Pervy Kanal
Rossiya
NTV
CTC
Ren-TV
TNT
MTV
MUZ TV
TV-3
DTV Viasat
Euronews
7TV
Sport
Domashny
TV Tsentr
Zvezda
Petersburg-5 Channel
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
81.8
17
-
99.1
98.1
93.9
87.4
78.3
83.5
55.6
62.2
64.5
54.4
39.1
47.2
68.8
64.8
69.1
43.9
38.5
24
24
24
23
23
24
24
24
24
24
10
24
24
24
24
24
22
1,437
1,399
1,331
1,306
1,347
1,295
1,555
1,349
1,482
1,248
185
998
1,063
1,210
1,378
264
672
Source: The Establishment Survey, Sep-Oct 2007. TNS Gallup Media
302
RUSSIA: TELEVISION
Cost/audience
Channel
Pervy Kanal
Rossiya
NTV
CTC
Ren-TV
TNT
MTV
MUZ TV
TV-3
DTV Viasat
Euronews
7TV
Sport
Domashny
TV Tsentr
Zvezda
Peak
time
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
0830-1000
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
Peak rate
30 sec
(US$)
52,608
31,005
21,287
18,515
5,016
12,423
1,465
1,271
5,081
1,375
2,475
126
1,701
2,012
3,002
855
-
Source: TNS Gallup Media
Average CPT: US$9.25
303
Peak adult
audience
(000s)
4,562
3,685
3,011
1,538
748
1,313
141
187
392
319
112
41
324
296
525
125
127
30 sec peak
adult CPT
(US$)
11.5
8.4
7.1
12.0
6.7
9.5
10.4
6.8
13.0
4.3
22.1
3.1
5.3
6.8
5.7
6.8
-
RUSSIA: TELEVISION
2007
Individuals
Adults
Channel
Non-commercial
Kultura
Commercial
Pervy Kanal
Rossiya
NTV
CTC
REN-TV
TNT
MTV
MUZ TV
TV-3
DTV Viasat
Euronews
7TV
Sport
Domashny
TV Tsentr
Zvezda
2.4
2.5
-
21.0
17.0
13.9
8.8
4.4
6.7
1.0
1.4
2.3
1.8
0.2
0.3
2.0
2.0
3.0
0.7
0.7
21.9
17.9
14.6
7.6
4.4
6.2
0.9
1.3
2.3
1.8
0.2
0.3
2.0
1.9
3.2
0.7
0.7
2,593
1,940
1,524
1,351
399
692
146
100
429
120
7
111
147
222
13
0
Adult
Programme
New Year`s Presidential address
Provody Starogo goda s Maksimom Galkinym
Diversant. Konets voyny series
Zhivoy f/f
Diversant series
Novogodnyaya noch 2008 na Pervom kanale
Karnavalnaya noch-2, ili 50 let spustya f/f
Leningrad series
Sonka - Zolotaya ruchka" series
Jubilee concert of Elder Ryazanov concert
Channel
Pervy Kanal
Pervy Kanal
Pervy Kanal
Pervy Kanal
Pervy Kanal
Pervy Kanal
Pervy Kanal
Pervy Kanal
Rossiya
Pervy Kanal
304
Ad revenue
2007
US$ (mill)
TVR
25.7
16.6
15.7
15.5
15.0
14.7
14.6
13.6
13.6
13.5
RUSSIA: TELEVISION
categories (2007)
Category
Beauty/healthcare
Food
Non-alcoholic drinks & beer
Communications
Household detergents
Confectionery
Medicine/supplements
Commercial services
Transport
Perfume
TV expenditure
US$ (mill)
2,010
1,400
1,389
863
833
819
713
592
589
351
Top ten television
advertisers (2007)
Advertiser
Procter & Gamble
Unilever
LÒréal
Henkel Group
Danone
Mars
Wimm-Bill-Dann
Bee Line
Coca-Cola
Reckitt Benckiser
TV expenditure
US$ (mill)
896
412
394
346
327
293
275
253
240
240
Top television
sales houses (2007)
Sales house
VI
NTV-Media
TV-3*
MTV*
ZVEZDA*
TV revenue
US$ (mill)
6,362
2,843
429
146
13
*Independent TV companies
305
RUSSIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly f=fortnightly
Title
Antenna/Telesem (w, N)
Komsomolskaya Pravda (w, N)
Argumenty i Fakty (w, N)
Zhizn Za Vsyu Nedelyu (w, N)
Moskovsky Komsomolets (w, L)
MK-Region (w, N)
777 (w, N)
SPEED-info (w, N)
Mir Novostey (w, N)
Komsomolskaya pravda (d, N)
Ekspress Gazeta (w, N)
Trud (d, N)
Orakul (w, N)
Moskovskiy Komsomolets (w, L)
Sovershenno sekretno (w, N)
Narodny sovet (w, N)
Rossiyskaya Gazeta (d, N)
Sobesednik (w, N)
Ekonomika I Zhizn (w, N)
Za Rulem - Region (w, N)
Klakson (w, N)
Izvestiya (d, N)
Sovetskiy Sport (d, N)
Sovetskiy Sport Football (w, N)
Sport-ekspress (d, N)
Kommersant (d, N)
PC Week (w, N)
ComputerWorld (w, N)
Adult *
B/W
B/W
Colour
(000s)
(000s)
US$
US$
US$
4,828
10,122
79,738
8
78,248
3,086
5,679
146,938
26
147,679
2,934
7,042
85,659
12
78,387
2,240
2,219
43,133
19
47,761
2,198
1,215
36,117
30
45,535
1,460
785
21,746
28
26,534
1,100
3,309
27,429
8
27,277
850
2,245
30,918
14
28,891
850
816
11,235
6
10,761
752
1,925
38,054
20
75,652
694
1,173
22,847
19
24,482
613
375
20,980
56
514
771
10,557
14
10,863
301
905
8,514
9
7,532
287
1,461
16,309
11
16,221
279
247
3,852
16
3,249
259
638
12,805
20
254
379
3,984
11
4,124
220
299
22,900
77
2,195
200
720
6,357
200
642
15,802
151
371
27,650
74
28,763
140
509
28,231
55
27,373
138
804
38,144
47
41,344
137
551
17,793
32
21,907
124
238
38,275
161
51,700
35
42
9,355
223
11,582
23
90
2,252
25
10,032
* limited survey does not cover whole country
Average CPT (B/W): US$18.22
306
RUSSIA: NEWSPAPERS
Top ten newspaper
advertisers (2007)
Advertiser
Mercury
Evalar
Volkswagen
Rosbusinessconsulting
Megafon
VTB
Ford
Fora-farm
Toyota
Bee Line
US$ (mill)
13.2
8.9
7.5
6.8
6.7
6.1
6.0
6.0
5.6
5.5
categories (2007)
Category
Financial services
Transport
Medicines/supplements
Commercial services
Indirect advertising
Real estate
Mass media
Trademart advertising
Communications
Mass actions
US$ (mill)
95.9
67.4
65.6
60.7
46.0
40.6
37.2
36.7
35.7
30.7
Top ten newspaper
owners (2007)
Owner
Independent Media
Kommersant
Hachette Filipacchi Shkulev (AFS)
Komsomolskaya pravda
Argumenty I Fakty
Profmedia
Moskovsky Komsomolets
Bonnier Biznes Press
RBK Media
News Media-Rus
Newspaper revenue
US$ (mill)
90.1
89.2
77.9
68.9
56.7
49.1
34.2
27.0
24.9
24.8
307
RUSSIA: MAGAZINES
MAGAZINES
Magazines
Adult * Full page Adult CPT Full page
Colour
B/W
Title
(000s)
(000s)
US$
US$
US$
Women's
Cosmopolitan (m)
1,000
3,580
36,604
10
37,891
Liza (w)
750
2,911
17,646
6
Glamour (m)
700
1,841
22,868
12
23,454
Vsyo Dlya Zhenschiny (w)
502
451
5,575
12
4,008
Burda (m)
460
1,601
12,416
8
Liza Dobrye sovety (m)
410
1,497
8,678
6
Gloria (w)
380
405
8,932
22
Samaya (m)
350
357
10,483
29
Domashniy Ochag (m)
280
989
18,661
19
Mini (m)
250
550
7,553
14
7,415
Elle (m)
240
590
21,601
37
23,059
Dasha (w)
190
480
4,066
8
Magiya Cosmo (m)
185
248
8,695
35
Liza Moy rebenok (m)
180
799
7,948
10
Mama, Eto Ya! (m)
175
270
6,734
25
Krestyanka (m)
151
402
6,512
16
Vogue (m)
150
374
19,816
53
20,194
Zhenskoe zdorovye (m)
144
353
5,844
17
3,820
Moy Krokha i Ya (m)
141
464
6,104
13
Cosmopolitan Shopping (m)
140
485
8,608
18
8,837
Domovoy (m)
105
275
10,706
39
13,169
Men's
Maxim (m)
320
892
16,449
18
16,486
Men's Health (m)
250
616
17,877
29
18,551
XXL (m)
140
260
11,236
43
10,683
Playboy (m)
120
592
10,373
18
9,564
General interest
Karavan Istoriy. Kollektsiya (m)
964
819
8,604
11
Reader's Digest (m)
418
451
7,016
16
Karavan Istoriy (m)
335
2,384
20,706
9
20,842
HELLO! (w)
320
350
14,609
42
14,232
MK-Bulvar (w)
305
720
7,649
11
4,747
Vokrug Sveta (m)
227
1,857
16,522
9
15,682
Psychologies (m)
210
309
12,725
41
21,984
Liza Goroskop (m)
150
679
6,000
9
Lyubimaya dacha (m)
125
578
3,373
6
1,312
National Geographic Rus. (m)
120
367
12,351
34
12,149
Populyarnaya Mekhanika (m)
120
286
12,187
43
14,032
308
RUSSIA: MAGAZINES
Magazines cont.
Circulation Readership Colour
Colour
B/W
Title
(000s)
(000s)
US$
US$
CPT
Afisha-Mir (m)
95
657
15,437
23
19,093
Ogonek (w)
69
291
7,048
24
7,577
Geo (m)
613
17,363
28
18,710
Gala Biography (m)
521
14,225
27
14,316
Business
Forbes (m)
115
375
15,497
41
16,410
Rbk (m)
100
283
12,899
46
12,163
Itogi (w)
85
416
13,405
32
10,209
Ekspert (w)
82
290
15,891
55
14,788
Kommersant Dengi (w)
61
268
14,011
52
15,251
Kommersant Vlast (w)
51
256
10,832
42
8,431
Computer
Mobile Magazine (m)
250
259
10,775
42
Chip (m)
101
282
9,306
33
Khaker (m)
100
352
14,666
42
Strana Igr (w)
80
372
13,318
36
14,156
Mik PK (m)
80
361
10,995
30
2,628
Domashniy Kompyuter (m)
80
281
10,403
37
Cooking
Lyublyu Gotovit! (m)
1,021
661
5,168
8
Shkola Gastronoma (w)
220
419
4,293
10
Gastronom (m)
181
407
12,487
31
12,344
Priyatnogo Appetita (m)
110
480
4,113
9
3,805
Crosswords & Puzzles
Chas dlya Vas (w)
400
465
6,286
14
3,507
Teschin Yazyk (w)
300
2,121
4,768
2
4,250
Zyatek (w)
300
1,800
4,753
3
4,186
Otdokhni! (w)
300
1,758
11,487
7
25,438
Liza Krossvordy (f)
260
1,684
4,930
3
Razgaday! (w)
170
817
4,925
6
Vot Tak! (w)
130
325
4,359
13
5,839
Design & Décor
Idei Vashego Doma (m)
250
770
8,263
11
9,329
Moy Prekrasny Sad (m)
130
775
6,444
8
Interer+dizayn (m)
95
575
9,788
17
9,534
Luchshie Interery (m)
85
308
5,526
18
2,550
Salon interior (m)
56
267
10,244
38
9,696
Health
Zdorovye (m)
170
1,047
10,591
10
Motoring
Za Rulem (m)
532
2,763
17,543
6
13,472
Top Gear (m)
300
523
13,392
26
11,567
309
RUSSIA: MAGAZINES
Magazines cont.
Colour
B/W
Title
(000s)
(000s)
US$
US$
US$
Avtomir (w)
140
1,116
8,179
7
7,483
Pyatoe Koleso (m)
135
488
8,741
18
9,840
Avtopanorama (m)
120
249
7,056
28
1,313
Moto (m)
86
234
5,324
23
6,520
Sport
Prosport (w)
100
276
9,645
35
11,122
TV Listings
7 Dney (w)
1,075
3,893
37,918
10
32,898
TV-Park (w)
497
1,512
24,008
16
30,291
Youth's
Yes!-Zvezdy (m)
450
257
11,536
45
Joy (m)
320
464
10,095
22
10,173
Oops! (m)
260
446
7,744
17
8,304
Molotok (w)
215
308
6,575
21
Yes! (m)
200
550
12,159
22
13,464
Liza. Girl (m)
200
357
6,692
19
Bravo (w)
200
263
5,512
21
Elle Girl (m)
190
286
8,968
31
Average CPT (colour): US$14.84
310
RUSSIA: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
LÒréal
Procter & Gamble
Mercury
LVMH
Ford Motor Co
General Motors
Alfa-Bank
Toyota
Volkswagon
Nissan
categories (2007)
US$ (mill)
68.9
49.3
35.5
34.7
22.7
21.7
17.9
15.9
14.1
13.8
Category
US$ (mill)
Beauty/healthcare
193.5
Transport
171.3
Commercial services
152.7
Clothing
128.1
Indirect advertising
106.1
Financial services
83.4
Perfumery
78.1
Watches/jewellery
70.6
Mass media
59.0
Computer equipment
58.5
Top ten magazine
owners (2007)
Magazine revenue
Owner
US$ (mill)
Independent Media
240.3
Burda
153.9
Hachette Filipacchi Shkulev (AFS)
134.9
7 Dney
129.8
Conde Nast
123.0
Profmedia
62.8
Kommersant
51.7
SPN
44.1
Ekspert
43.6
Id Rodionova
42.9
311
RUSSIA: RADIO
RADIO
Costs/audiences
Station
National
Russkoe Radio
Radio Rossii
Europa Plus
Avtoradio
Mayak
Retro FM
Radio Chanson
Radio 7
Militseyskaya Volna
DFM
Hit FM
Love Radio
Main regional (Moscow)
Yumor FM
Ekho Moskvy
Serebryany Dozhd
Nashe Radio
Energy
Maximum
City-FM Moscow Info Radio
Pervoe Populyarnoe Radio
Rusckaya Sluzhba Novo.
Radio Best FM
Relax FM
Business FM
Radio Monte-Carlo 102.1 FM
(30 sec) audience
adult CPT
US$
000s
US$
Type
Peak
time
music
talk
music
music
talk
music
music
music
music
music
music
music
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
2,096
722
2,540
1,608
621
1,796
1,096
766
509
362
249
582
7,653
6,881
6,669
5,019
4,990
3,944
3,901
1,616
1,493
1,486
1,423
1,363
0.27
0.10
0.38
0.32
0.12
0.46
0.28
0.47
0.34
0.24
0.17
0.43
talk
talk
music
music
music
music
music
music
talk
music
music
talk
music
0800-1000
0800-1000
0800-1000
0800-1005
0800-1005
0800-1005
0800-1005
0800-1005
0800-1010
0800-1010
0800-1010
0800-1010
0800-1010
479
544
1,178
502
517
513
548
281
54
307
356
506
253
762
650
624
588
447
389
370
212
210
210
203
148
49
0.63
0.84
1.89
0.85
1.16
1.32
1.48
1.33
0.26
1.46
1.75
3.42
5.16
312
RUSSIA: RADIO
Top ten radio
advertisers (2007)
Advertiser
Bee Line
Megafon
First Hypothecary Compa
Meramed
Don-Stroy
Materia Medica
Capital Group
Evalar
Health Centre (000)
Rossiya (TV Channel)
Radio expenditure
US$ (mill)
18
14
13
11
11
9
9
7
7
7
categories (2007)
Category
Medicines/supplements
Commercial services
Mass actions
Mass media
Transport
Communications
Financial services
Real estate
Entertainment
Medical services
Radio expenditure
US$ (mill)
97
87
85
78
71
54
53
53
29
27
313
RUSSIA: OUTDOOR
OUTDOOR
Billboard
Light Box
Trivision
Pillar
Lamppost Sign
Bus Shelter
Kinetic Board
Painted Wall
Unipole
Overpass Billboard
Cylinder
Spectacular
Neon Roof Sign
Back Lit
Pedestrian Fence
Roof Top
Computer Screen
Back Lit Roof Top
Clock
Rotary Box
Multipanel
Product Model
Number of
sites
110,120
21,021
15,382
9,776
8,038
7,070
4,721
2,694
2,380
1,243
838
655
478
399
369
260
241
232
224
178
26
17
Top ten outdoor
advertisers (2007)
Outdoor expenditure
Advertiser
US$ (mill)
Bee Line
31
Mobile Telesystems
25
Baltika brewery company
24
Megafon
23
Samsung
16
M.Video
15
Sony Ltd
15
Eldorado
12
Sun Inbev
10
SV trade house
10
314
Cost per panel
per month (US$)
346-1,586
150-251
318-1,860
285-650
140-250
150-250
150-1,042
708-14,288
1,050-4,328
210-3,885
150-620
100-29,188
675-9,711
130-2,100
240-1,671
320-5,763
1,050-8,280
50-8,680
36-3,700
400
150-5,853
RUSSIA: OUTDOOR
categories (2007)
Category
Commercial services
Trademark advertising
Transport
Communications
Mass actions
Financial services
Non-alcoholic drinks & beer
Social advertising
Mass media
Public services
Outdoor expenditure
US$ (mill)
228
210
110
109
80
77
75
74
59
57
Top ten outdoor
contractors (2007)
Contractor
News Outdoor
Unknown outdoor agency
Gallery
V.E.R.A. - Olymp
Nike
Anko
Bigboard
Reklama-Servis
RASVERO
Poster
Outdoor revenue
US$ (mill)
294
189
85
59
39
35
31
28
26
25
315
RUSSIA: CINEMA
CINEMA
Number of cinema screens: 1,890
Source: Karo Film
per week: US$7,800
Note: cost is before discount and VAT
Average CPT: $300
Trend in admissions
2002
2003
2004
2005
2006
2007
Admissions
(mill)
14.7
25.3
43.0
60.6
103.0
141.3
Gross takings
US$ (mill)
58.9
101.1
172.0
242.5
412.0
565.0
Cinema audience profile (2006)
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Class
A
B
C
other
%
39.8
24.2
23.6
12.4
%
44.6
55.4
%
20.4
40.6
23.8
15.3
Source: TNS Gallup M'Index M'Index 2006/2 -Russia
316
RUSSIA: CINEMA
Gross takings
US$ (mill)
31
23
20
16
16
15
14
13
12
12
Film
Pirates of the Caribbean - Dead Man's Chest
Shrek 3
Volkodav
Jara
Transformers
Spider Man: The Enemy Within
Night in the Museum
Taxi 4
Boys Tneyu 2
Source: Anko
Top ten cinema
advertisers (2006)
Top ten cinema
Cinema expenditure
Advertiser
US$ (mill)
Mars
4.7
Coca-Cola
3.8
Karo-Premiere
2.1
Pepsi Co
1.8
Samsung Electronics
1.4
Heineken
1.1
Wrigley`s
1.0
Philip Morris
0.9
Rambler Internet
0.9
Europa Plus
0.6
Category
Soft drinks/beer
Confectionery
Mass media
Communications
Mass actions
Internet services
Transport
Audiovisual
Tobacco
Beauty/healthcare
Top ten cinema
owners (2007)
Top cinema
sales houses (2007)
Owner
Karo Film
Kinomax
Cinema Park
Kronverk
Formula Kino
Rising Star Media
Art Science cinema
Premier Zal
Luxor
Monitor
No. of screens
owned
164
86
75
61
55
52
50
43
34
28
Sales house
Karo-Film
Kinomax
Karmen
Cinema park
Kronverk
Formula Kino
Rising Star Media
Art Science cinema
Premier Zal
Luxor
Source: Karo-Film
Source: Nevafilm
317
Cinema expenditure
US$ (mill)
8.3
5.8
4.5
2.8
2.2
1.6
1.2
1.0
0.9
0.8
RUSSIA: INTERNET
INTERNET
Average minutes spent online per day
(adults with internet access): 33
Source: TNS Gallup M'Index 2007/2 -Russia
Cost of display ads (2006)
Type
Banner
Pop-up
Streaming video
(US$)
20-25
15-25
20-60
Source: AdWatch
Top ten paid-search keywords (2006)
Keyword
(US$)
коттедж (cottage)
17.4
ипотека (hypothec)
15.8
остекление (glazing)
14.9
компьютерные стулья (computer chairs)
14.7
перегородки (partition walls)
14.6
рольставни (roller shutters)
13.8
кофе машина (coffee machine)
13.6
регистрация ооо (Ltd registration)
12.7
стеклопакеты (double-glazed windows)
12.1
фотоэпиляция (photoepilation)
12.1
Source: iContext
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income/class
Low
Middle
High
n/a
%
36.3
26.1
31.9
3.8
2.0
%
50.1
49.9
%
17.5
42.6
20.3
19.6
Source: M'Index 2007/2 - Russia
318
RUSSIA: INTERNET
Unique visitors
per month
35,765,671
34,702,063
22,261,799
11,079,678
8,572,007
4,503,832
4,490,878
4,442,712
3,817,322
3,657,434
Site
Mail.ru
Yandex.ru
Rambler.ru
Odnoklassniki.ru
LiveJournal.com
RuTube.ru
KP.ru
LiveInternet.ru
Ifolder.ru
Lenta.ru
Source: TNS Web Index, Nov 2007
Top ten internet
advertisers (2007)
Advertiser
Ford
Beeline
MTC
Meradooh
Samsung
General Motors
Nissan
Peugeot Citroen
Unilever
Procter & Gamble
US$ (mill)
4
2
2
2
2
2
1
1
1
1
categories (2007)
Category
US$ (mill)
Automotive (producers & dealers)
36
Mobile (operators, producers)
20
FMCG
18
Finance
17
Entertainment
16
Mass media
12
Retail
11
IT
10
Consumer electronics
8
Real estate
6
Source: AdWatch, AdMon 2007, display ad
Source: AdWatch, AdMon, 2007, display ad
Top internet
sales houses (2007)
Owner
Yandex
Google sites
Rambler Media
Mail.Ru sites
Yahoo! sites
AOL LLC
Microsoft sites
Wikipedia sites
LIVEINTERNET.RU
Amazon Sites
Share of searches
%
47.4
31.2
9.7
7.0
1.3
1.1
0.6
0.6
0.3
0.2
Sales house
Other
IMHO VI
Mail.ru
RBC
Index20
MediaSelling
SOL
Internet revenue
US$ (mill)
44
40
38
35
20
10
3
Source: AdMon (Adwatch)
Source: ComScore qSearch 2.0, Total Russian Federation, Age 15+ Home and Work, Feb 2008
319
RUSSIA: OVERALL
OVERALL
Top ten overall
advertisers (2007)
Advertiser
L'Oréal
Bee Line
Procter & Gamble
Mercury
Megafon
Mobile Telesystems
Ford Motor Co
LVMH
Samsung
General Motors Corp
Media expenditure
US$ (mill)
77
65
58
52
50
40
39
36
33
31
categories (2007)
Category
Commercial services
Transport
Mass media
Financial services
Trademark advertising
Mass actions
Communications
Beauty & healthcare
Real estate
Medicines & food supplements
Media expenditure
US$ (mill)
535
512
351
316
303
267
243
237
226
218
320
SERBIA: ECONOMIC DATA
SERBIA
ECONOMIC DATA
1 US$=
1 US$=
58.45
0.73
2000
2001
CSD at 2007 rate
€ at 2007 rate
2002
2003
2004
2005
2006
2007
919.2
29.8
1,546.5
8.6
1,095.4
19.2
1,677.3
8.5
1,310.3
19.6
1,808.6
7.8
1,618.5
23.5
1,922.5
6.3
110.1
168.6
132.4
182.7
164.1
195.0
194.0
206.1
221.7
221.7
18,741
28,697
22,417
30,942
27,689
32,892
32,696
34,734
37,398
37,398
Gross Domestic Product (CSD billion)
at current prices
% change
at 2007 prices
% change
-
708.4
1,424.1
-
1,911.1 2,185.9
18.1
14.4
2,030.2 2,185.9
5.6
7.7
Gross Domestic Product per capita (CSD 000s)
at current prices
at 2007 prices
-
70.3
141.4
91.8
154.5
at current prices
at 2007 prices
at 2007 prices
-
12,120
24,365
15,726
26,458
at current prices
at 2007 prices
-
1,204
2,420
1,571
2,643
1,883
2,884
2,264
3,125
2,808
3,336
3,319
3,526
3,793
3,793
-
10.1
10.0
10.0
9.9
9.9
9.9
9.9
25.5
-
49.7
95.0
59.4
19.5
65.3
9.9
72.4
10.9
84.2
16.2
94.1
11.8
100.0
6.8
-
-
1.71
2.01
2.58
2.51
3.41
-
-
40.9
27.0
58.3
36.2
15.0
2.8
55.7
46.6
Population
Millions
2007=100
%change
-
at current prices
at 2007 prices
-
-
321
SERBIA: ADVERTISING EXPENDITURE
Advertising expenditure in CSD (mill) at current prices
2003
2004
2005
2006
2007
Total Newspapers Magazines
TV
18,682
680
654
17,349
26,331
1,164
1,280
23,887
40,538
1,705
1,879
36,954
46,241
2,548
2,440
41,253
72,045
5,850
3,496
62,700
236
864
41
465
1,118
93
695
40
1,550
280
Advertising expenditure in CSD (mill) at constant 2007 prices
2003
2004
2005
2006
2007
Total Newspapers Magazines
TV
28,607
1,041
1,001
26,565
36,344
1,607
1,766
32,971
48,154
2,025
2,232
43,897
49,123
2,707
2,592
43,824
72,045
5,850
3,496
62,700
280
1,026
49
494
1,188
99
695
40
1,550
280
Source: TNS, BBSS Gallup
Alcohol: Wine and beer only, but they may not be advertised on TV
between 0600 and 1800, on TV or radio during driving programmes,
in cinema before 2000, or near schools and playgrounds.
Pharmaceutical: Advertising of prescription medicines banned, but advertising of
healthcare institutions is allowed. Advertising of OTC drugs is permitted.
Children's: Scenes with child actors cannot include any violence, and
children cannot appear in ads for alcohol or politics.
Political: Advertising public services and government is allowed
in matters of public interest, but ads containing preventative measures
cannot be used in self-promotion.
322
SERBIA: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
77,474
Belgrade
Serbian
Dinar (CSD)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
646
454
510
484
570
414
540
3,618
Female
(000s)
614
435
501
494
584
457
737
3,823
Total
(000s)
1,260
890
1,011
978
1,155
870
1,277
7,441
Source: Statistical Office of the Republic of Serbia
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
373
1,402
699
374
115
2,962
Female
(000s)
324
1,195
811
523
369
3,221
Total
(000s)
697
2,596
1,509
897
484
6,183
Definition of working population status:
(top level of education achieved)
AB = university
C1 = secondary school
C2 = primary school
D = primary school (4-7 years)
E = none/primary 1-3 years
323
SERBIA: TELEVISION
TELEVISION
Colour
VCR
DVD
PVR/DVR
Multiset
Teletext
Remote control
98.0%
18.4%
35.4%
3.0%
33.0%
65.7%
93.3%
34.8%
6.1%
3.7%
Source: AGB Nielsen
TV licence cost (per year): €60
Main channels
Channel
Commercial
RTS 1
RTS 2
PINK
TV B-92
FOX
AVALA
Kosava
Happy TV
Studio B
ENTER
Novi Sad 1
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
97.6
95.2
92.3
88.6
79.3
80.6
66.3
66.3
-
24
24
24
24
24
24
12
12
24
24
24
751
404
1,336
1,116
1,076
596
245
623
532
516
249
Source: AGB Nielsen
Cable (analogue)
Cable (digital)
DTH (digital)
Average
subscription
(€)
6.5
10
10
Source: Agency intelligence and estimation
324
SERBIA: TELEVISION
Cost/audience
Peak
time
1900
2100
2100
2200
2100
2100
2100
1200
2200
2200
2300
Channel
RTS 1
RTS 2
PINK
TV B-92
FOX
AVALA
Kosava
Happy TV
Studio B
ENTER
Novi Sad 1
Peak rate
30 sec
(€)
5,564
1,421
5,352
4,536
222
559
375
387
195
94
162
Peak adult
audience
(000s)
953
172
762
343
124
100
32
26
31
6
29
Source: AGB Nielsen, rate card
Channel
Commercial
RTS 1
RTS 2
PINK
TV B-92
FOX
AVALA
Kosava
Happy TV
Studio B
ENTER
Novi Sad 1
2007
Individuals
Adults
26.5
6.8
23.5
9.3
4.2
3.6
0.7
1.5
1.0
0.2
0.9
27.5
7.0
22.9
9.4
4.0
3.7
0.7
0.9
1.1
0.2
1.0
Source: AGB Nielsen
325
Ad revenue
2007
€ (mill)
195
32
316
181
16
17
6
11
4
2
4
30 sec peak
adult CPT
(€)
5.8
8.3
7.0
13.2
1.8
5.6
11.7
14.9
6.3
15.7
5.6
SERBIA: TELEVISION
Programme
Domestic serial: Selo gori a baba se ceslja
Domestic serial: Bela ladja
Football: Euro 2008 quals Serbia v. Portugal
News: Dnevnik 2 RTS
Domestic serial: Ono nase sto nekad bejase
Folk music show: Finale Zvezde Granda
Folk music New Year's show: Narodno veselje
Bingo - New Year's special
Football: Uefa Cup Red Star - Bayern
Welcome of Marija Serifovic - Winner of Eurovision 2007
Adult
TVR
35.4
29.4
27.7
27.2
26.4
26.2
25.4
25.1
24.6
24.4
Channel
RTS 1
RTS 1
RTS 1
RTS 1
RTS 1
PINK
PINK
RTS 1
RTS 1
RTS 1
Source: AGB Nielsen
Top ten television
advertisers (2007)
TV expenditure
€ (mill)
Advertiser
Procter & Gamble
Henkel
Telecom Serbia
Apatin Brewery - InBev
Coca-Cola
Beiersdorf AG Hamburg
Telenor
VIP Mobile
National Lottery of Serbia
Unilever
55
34
33
28
27
26
26
25
22
15
326
SERBIA: TELEVISION
categories (2007)
TV expenditure
€ (mill)
183
118
91
83
77
66
50
21
20
15
Category
Food and soft drinks
Cosmetics
Telecommunications
FMCG
Leisure
Coffee and alcohol
Banking
Trade
Media
Medicine
TV revenue
€ (m)
45
27
23
5
2
Owner
PINK
RTS - Serbian public service
RTV B92
Fox
Avala
Source: Serbian Business Registers Agency (www.apr.gov.rs) - Real money
327
SERBIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily F=Free
Title
Blic (d,N)
Vecernje novosti (d,N)
Kurir (d,N)
Press (d,N)
Alo! (d,N)
24 sata (d,F)
Politika (d,N)
Sportski zurnal (d,N)
Sport (d,N)
Glas (d,N)
Gazeta (d,N)
Danas (d, N)
Magyar Szo (d, R)
Pregled (d, N)
Adult
B/W
B/W
Colour
(000s)
(000s)
€
€
€
170
766
3,075
4.0
4,913
159
610
4,359
7.1
2,519
128
454
1,650
3.6
2,388
123
298
1,641
5.0
2,375
100
208
1,100
5.3
1,650
155
156
1,857
11.9
2,767
76
155
2,653
17.1
3,618
25
85
921
10.8
1,136
18
56
458
8.2
688
60
638
1,188
65
1,950
2,750
30
1,313
2,100
13
15
250
16.7
313
20
825
988
Source: Sold circulation ABC Serbia - bold italics
Source: Printed circulation, claimed by media owner, regular font
Source: Readership - SMMRI PrAdEx
Average CPT (B/W): €6.41
Top ten newspaper
advertisers (2007)
Advertiser
Telecom Serbia
Telenor
VIP Mobile
Delta M
National Lottery of Serbia
Raiffeisen Group
Idea Supermarket
Lilly Drogerie
National Bank of Greece
Eurobank EFG
€ (000s)
10,867
3,430
2,448
1,012
706
668
646
593
560
555
Source: SMMRI - PrAdEx, rate card
328
SERBIA: NEWSPAPERS
categories (2007)
€ (mill)
16.8
14.2
7.0
5.9
5.1
4.8
4.6
3.4
1.6
1.6
Category
Telecommunications
Media
Banking
Services
Transport
Trade
Politics
Sport and leisure
Industry
Source: SMMRI - PrAdEx, rate card
Top ten newspaper
owners (2007)
Newspaper revenue
€ (mill)
22.0
18.4
13.6
8.0
6.4
2.9
0.9
0.8
0.3
Owner
Ringijer (Blic, 24, Alo)
WAZ - Politika
Novosti
Press Publishing Group
Kurir Info
Dan
Pravda Press
Ecoprint
Media News Group
Standard Press
0.2
Source: SMMRI PrAdEx, rate card
329
SERBIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
2w=twice weekly
Title
Women's
Blic Zena (w)
Gloria (w)
Puls (w)
Sofia (m)
Lisa (w)
Story (w)
Grazia (m)
The Best Shop (m)
Hello! (f)
Cosmopolitan (m)
Joy (m)
Elle (m)
Jolie (m)
Ilustrovana politika (w)
Ana (m)
Bazar (f)
Lola (m)
Cooking
Hrana I vino (m)
Kuhinjica (m)
Jelo I pice (m)
Sale e Pepe (m)
Lisa Kulinarske tajne (m)
Health and beauty
Mama (m)
Moje dete (m)
Lepota i zdravlje (m)
Moja kosa (w)
Vita (m)
Moja beba (m)
Viva (m)
Tabloid
Svet (w)
Scandal! (w)
Home and garden
Magazin Politika (w)
Lisa Moj stan (m)
Kuca stil (m)
Moja lepa basta (m)
The Best Home (m)
Lisa Zivot sa cvecem (m)
Circulation
(000s)
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
€
€
234
80
80
80
70
70
60
50
47
45
31
30
25
20
20
18
14
787
226
121
135
113
102
57
140
202
63
52
37
30
73
29
1,875
1,270
1,338
980
1,390
1,155
2,300
2,000
1,200
2,550
2,000
2,660
1,400
500
625
775
1,550
2.4
5.6
11.1
10.3
10.2
22.5
35.1
18.2
9.9
42.2
26.9
13.5
20.8
10.6
53.4
300
102
85
60
20
587
177
-
1,823
800
750
800
770
3.1
4.5
-
35
35
34
30
25
21
20
37
418
40
38
96
67
690
400
1,500
1,000
1,200
550
525
18.6
3.6
25.0
31.6
5.7
7.8
121
60
354
299
1,013
813
2.9
2.7
150
40
39
30
30
25
175
123
90
115
34
1,500
7,900
850
790
1,300
490
8.6
64.2
9.4
6.9
14.4
330
SERBIA: MAGAZINES
Magazines cont.
w=weekly m=monthly 2w=twice weekly
Circulation
Title
(000s)
Brava Casa (m)
19
Teenage
Bravo (f)
68
Bravo Girl (m)
65
OK magazin (m)
30
Huper (m)
25
Politikin zabavnik (w)
22
Computers and mobiles
Svet kompjutera (m)
30
Mobi (m)
24
PC Press (m)
15
10
Mobil Mega (m)
Mikro PC World (m)
10
Digital Magazine (m)
10
Mobilni Magazin (m)
10
Com Gsm info (m)
10
Cars
Sat plus (f)
70
Auto Bild (f)
50
Auto start (m)
30
Vrele gume (m)
20
Auto (m)
20
Top Speed (m)
15
Men's
Maxim (m)
40
40
Playboy (m)
Men's Health
25
FHM (m)
25
CKM (m)
19
Business & Politics
Nin (w)
25
Standard (w)
25
Evropa (w)
18
Vreme (w)
17
E-Magazin (m)
12
Status (m)
10
Ekonomist magazine (w)
10
Biznis I finansije (m)
5
Travel, culture & science
40
Yachting and sailing (m)
30
20
Yellow Cab (m)
Jat new review (m)
13
Source: ABC Serbia, media owners, SMMRI PrAdEx
331
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
€
€
90
1100
12.2
233
91
121
37
44
1,100
450
1,100
525
688
4.7
4.9
9.1
14.2
15.6
195
63
52
79
37
29
22
16
550
313
750
475
875
500
650
425
2.8
5.0
14.4
6.0
23.6
17.2
29.5
26.6
161
52
46
87
37
66
780
525
550
800
750
700
4.8
10.1
12.0
9.2
20.3
10.6
54
53
74
39
159
1500
1510
1680
1200
1200
27.8
28.5
22.7
30.8
7.5
44
31
10
-
650
850
600
563
800
600
700
600
14.8
18.2
60.0
-
67
19
-
2300
1600
700
970
34.3
36.8
-
SERBIA: MAGAZINES
Top ten magazine
advertisers (2007)
categories (2007)
Advertiser
€ (000s)
L'Oréal
1,484
931
Procter & Gamble
919
Telenor
725
Radix
698
Telecom Serbia
511
Bambi
495
Nectar, Backa Palanka
477
TRV Pink
456
Grand Prom
374
Category
Cosmetics
Services
Clothes
Transport
Medicine
Media
Telecommunications
Computers
Trade
Source:SMMRI - Print AdEX , rate card
Source:SMMRI - Print AdEX, rate card
Top ten magazine
owners (2007)
Owner
Adria Media Serbia
Color Press Group
Ringier
Europapress
Attica Media
WAZ - Politica
Halo oglasi
JA Co. plus
Media max
EMG
Magazine revenue
€ (000s)
7,368
6,348
3,898
3,499
2,877
2,571
2,025
1,290
1,020
953
Source:SMMRI - Print AdEX, rate card
332
€ (000s)
7,184
4,419
4,070
3,494
2,830
2,573
2,216
2,159
2,002
1,907
SERBIA: RADIO
RADIO
Number of radio households: 2,395,131 (95.0%)
Source: SMMRI
Source: Republic Broadcasting Agency
Source: SMMRI
Costs/audiences
Station
National
Radio B92
Radio Index
Radio S
Roadstar radio
Radio Beograd 1
Beograd 202
Radio Fokus
Radio Beograd 2
Main regional
PINK
TOP FM
Naxi
021 Novi Sad
TDI
Subotica HD
MFM
Studio G
AS - Novi Sad
Type
Peak
time
Peak rate
(30 sec)
(€)
general
general
general
general
general
general
general
general
0900
1100
0900
1000
0600
1000
1100
1200
225
30
60
30
11
8
26
6
116
19
70
20
131
28
19
7
1.9
1.6
0.9
1.5
0.1
0.3
1.4
0.9
general
general
general
general
general
general
general
general
general
1100
1100
1000
0900
1100
1200
1100
0800
1200
11
11
11
5
11
2
11
11
4
27
10
8
11
8
9
6
7
5
0.4
1.1
1.4
0.5
1.4
0.2
1.8
1.6
0.8
Source: SMMRI
Average CPT: €0.9
333
audience
adult CPT
(000s)
(€)
SERBIA: RADIO
Top ten radio
advertisers (2006)
Advertiser
Meridian Bank
Mercator
Ivancic and sons
Farma Logist
Podravka
Hemofarm
Vojvodjanska Bank
Tax Authorities
State Lottery
Vero
Source: ZenithOptimedia Group estimates
Top radio product
categories (2006)
Category
Banking
Pharmaceutical
Hypermarkets
Soft drinks
Coffee
Telecommunications
Food
Owner
B92 (part of TRV B92)
Radio Beograd (part of RTS)
Radio S
Radio Index
Roadstar Radio
Pink (part of RTV Pink)
Source: Serbian Business Registers Agency (www.apr.gov.rs) - Real Money
Top radio sales house (2007)
Sales house
Radio 021 - Mreza Vojvodjanskih stanica
A-Media
334
SERBIA: OUTDOOR
OUTDOOR
Bigboard / 24x3
Bigboard / 12x5
Trivision / 14x4
Bigboard / 16x3
Backlight / 8x3
Bigboard / 10x5
Bigboard / 12x3
Backlight / 4x3
Bigboard / 7.7x3
Scroll Backlight / 4x3
Billboard / 8x3
Billboard / 4x3
Billboard / 5x2.5
Column / 1.18x3.50
City Light / 1.1x1.7
Number of sites
5
41
3
1
21
51
2
600
12
192
145
2,432
1,376
62
1,614
Source: Service providers (Alma Quatro (JCDecaux),
Media Max, Akzent Media, AdverCity, Uniko)
Top ten outdoor
advertisers (2007)
Advertiser
VIP Mobile
Telenor
Telecom Serbia
Coca-Cola
Danube Foods Group (Imlek, Bambi, Knjaz Milos)
Beiersdorf
Porsche SCG
Droga (Kolinska)
Delta Holding
National Bank of Greece
Source: Alma Quatro
335
Monthly cost
per panal (€)
3,800
2,800
2,800
2,750
2,000
2,000
1,900
1,000
1,000
800
680
480
480
480
220
SERBIA: OUTDOOR
Top outdoor product
categories (2007)
Category
Telecommunications
Cosmetics
Banking
Transport
Top outdoor
contractors (2007)
Contractor
Alma Quatro
Media Max
Adver City
Akzent Media
Uniko
Revenue € (mill)
15
2
1
1
0
Source: Serbian Business Registers Agency (www.apr.gov.rs) - Real money
336
SERBIA: CINEMA
CINEMA
Source: Statistical Office
per week: €1,000
Source:Tuck
Average CPT: €78
Trend in admissions
2002
2003
2004
2005
2006
2007
Admissions
(mill)
4.3
3.2
2.9
2.7
1.6
1.4
Gross takings
€ (mill)
5.9
5.0
5.6
5.9
4.0
3.5
Source:Film Centre Serbia
Cinema audience profile (% of demographic attending)
Age
16-24
25-34
35-49
50-70
Class
Status 1 (Top 10%)*
Status 2 (Next 20%)
Status 3 (Next 30%)
Status 4 (Next 40%)
2007
27
20
16
10
%
31
23
18
10
Source: TGI
*TGI SEL (socio-economic levels) status grades
Film
Crni Gruja (Black Gruja)
The Simpsons Movie
Cetvrti Covek (Fourth Man)
Harry Potter 5
Sedam I Po (Seven and a Half)
Promeni Me (Change Me)
Klopka (The Trap)
300
Casino Royale
Mr Bean's Holiday
Gross takings
€ (000s)
337
215
209
181
158
143
141
131
115
105
Source: Film Centre Serbia
337
SERBIA: CINEMA
Top ten cinema
advertisers (2007)
Advertiser
Coca-Cola
Apatin Brewery
Nestlé
L'Oréal
Bambi
VIP Mobile
Dairy Subotica
GM (Ford, Land Rover)
Nokia
Grand coffee
Source: Tuck
Top cinema
owners (2007)
Owner
Tuck
Ster City Cinemas
Dom sindikata
Art Vista
Beograd film
Roda Cineplex
Zvezda film (Novi Sad)
Kvart Kraljevo
Cinema Zrenjanin
338
SERBIA: INTERNET
INTERNET
Homes with internet connection: 27%
Source: TGI
Source: TGI
internet access): Total = 26
At home = 20
Source: TGI
At work = 6
Cost of display ads
Top search
engines (2007)
Type
(€)
Banner
3
Overlay banner
10
Engine
Google.com
Pogodak.rs
Krstarica.com
Source: HTTPool Serbia
Unique visitors
per month
Site
(000s)
www.b92.net
www.blic.rs
1,100
www.krstarica.com
www.burek.co.yu
600
www.naslovi.net
580
www.mobilnisvet.com
450
www.infostud.com
370
www.politika.rs
330
www.poznanici.com
300
www.elitesecurity.org
300
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income/Class
Status 1 (Top 10%):*
Status 2 (Next 20%):
Source: HTTPool Serbia
Source: TGI
*TGI SEL (socio-economic levels)
status grades
339
%
44
42
34
20
14
%
39
29
%
79
61
32
12
SERBIA: INTERNET
Top internet
advertisers (2007)
categories (2007)
Advertiser
VIP Mobile
Telenor
Banca Intesa
Coca-Cola
Casino Belgrade
Renault
Telecom Serbia
EFG Bank
Dove
Hypo Group Alpe Adria
Category
Mobile
Financial Institutions
FMCG
Automotive
Technology
Other
Source: Httpool Serbia
Top ten internet
owners (2007)
Top internet
sales houses (2007)
Owner
B92
Blic
Krstarica
Mobilnisvet.com & Itsvet.com
Telecom (Nadlanu.com & Mtsmondo.com)
Naslovi.net
Benchmark.co.yu
Infostud.com
Novosti.co.yu
Burek.co.yu
Sales house
HTTPool
Google
340
SERBIA: MEDIA REACH/OVERALL
MEDIA REACH
Television
Radio
Newspapers
Magazines
Daily
74.2
79.5
38.3
33.2
Weekly
90.1
91.5
-
Source: TV - AGB Nielsen, Print and Radio - SMMRI
OVERALL
Top ten overall
advertisers (2007)
Media expenditure
Advertiser
€ (mill)
Procter & Gamble
56
Telecom Serbia
44
Henkel
34
Telenor
30
Apatin Brewery
28
VIP Mobile
28
Coca-Cola
28
27
National Lottery
23
Bambi
15
Source: AGB Nielsen, SMMRI
categories (2007)
Media expenditure
Category
€ (mill)
Food
189
Cosmetics
125
Telecommunications
110
FMCG
84
Leisure/hobbies
82
Coffee and alcohol
68
Banks
59
Media
36
Trade
28
Medicine
18
Source: AGB Nielsen, SMMRI
341
Monthly
96.7
-
SLOVAKIA: ECONOMIC DATA
SLOVAKIA
ECONOMIC DATA
2000
2001
1 US$ = 24.69 SKK at 2007 rate
2002
2003
2004
2005
2006
2007
1,222
10.3
1,451
1.7
1,362
11.4
1,502
3.5
1,485
9.1
1,595
6.2
1,660
11.7
1,706
7.0
1,851
11.5
1,851
8.5
Gross Domestic Product (SKK billion)
at current prices
% change
at 2007 prices
% change
941
11.5
1,344
-0.4
1,018
8.2
1,355
0.8
1,108
8.8
1,427
5.3
Gross Domestic Product per capita (SKK)
at current prices
at 2007 prices
174,641 188,948 205,588 226,806 252,631 275,566 307,899 343,408
249,387 251,356 264,685 269,113 278,584 295,899 316,544 343,408
at current prices
at 2007 prices
38,119
54,434
41,242
54,864
44,874
57,773
49,505
58,740
55,142
60,807
60,148
64,586
67,206
69,092
74,956
74,956
at current prices
at 2007 prices
7,072
10,099
7,652
10,179
8,325
10,719
9,185
10,898
10,230
11,281
11,159
11,983
12,469
12,819
13,907
13,907
5.4
5.4
5.4
5.4
5.4
5.4
5.4
5.4
75.2
7.3
77.7
3.3
84.3
8.5
90.7
7.6
93.1
2.7
97.3
4.4
100.0
2.8
1.24
1.27
1.37
1.75
2.00
2.13
2.22
11.0
7.4
19.1
9.7
42.5
32.4
24.6
21.3
19.4
14.4
16.2
13.1
Population
Millions
2007=100
% change
70.0
12.0
0.99
at current prices
at 2007 prices
15.8
3.4
35.5
26.2
342
SLOVAKIA: ADVERTISING EXPENDITURE
Advertising expenditure in SKK (mill) at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
5,099
7,366
8,059
9,332
12,645
14,032
16,709
23,803
29,649
35,412
41,164
Newspapers
604
811
844
885
1,127
1,188
1,464
1,763
1,964
1,946
2,175
Magazines
724
972
1,012
1,061
1,352
1,425
1,756
2,114
2,356
2,651
3,263
TV
3,350
5,069
5,708
6,545
8,967
9,882
11,881
17,808
22,491
27,543
32,040
421
1
511
3
492
3
554
4
284
741
11
446
969
13
555
1,104
12
492
1,494
12
612
1,737
21
875
1,834
22
1,109
1,811
18
1,360
Internet
205
307
497
Advertising expenditure in SKK (mill) at constant 2007 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
9,622
13,030
12,889
13,326
16,821
18,066
19,826
26,248
31,837
36,406
41,164
Newspapers
1,139
1,434
1,350
1,263
1,499
1,530
1,737
1,944
2,109
2,001
2,175
Magazines
1,367
1,720
1,619
1,515
1,798
1,835
2,083
2,331
2,530
2,725
3,263
TV
6,321
8,966
9,128
9,346
11,929
12,723
14,097
19,637
24,151
28,316
32,040
794
1
905
5
787
5
791
5
406
986
15
594
1,248
17
714
1,310
15
584
1,648
14
675
1,865
22
939
1,885
23
1,140
1,811
18
1,360
Internet
220
316
497
Source: TNS A-Connect
Notes:
1. Before discounts
Tobacco: Banned.
Alcohol: Between 2200 and 0600 only on TV and radio.
Pharmaceutical: Some restrictions on prescription medicines, no restrictions on OTC.
Political: No general restrictions, different rules apply for specific media.
343
SLOVAKIA: POPULATION
POPULATION
48,800
Bratislava
Slovak
Koruna (SKK)
Land area (km²)
Capital city
Languages
Currency
Adult population by age
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
431
469
358
404
262
193
2,117
Female
(000s)
387
45
393
399
302
309
1,835
Total
(000s)
818
514
751
803
564
502
3,952
Female
(000s)
322
310
378
620
665
2,295
Total
(000s)
680
617
780
1,173
1,212
4,462
Source: MML
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
358
307
402
553
547
2,167
Source: MML
AB = higher/intermediate managerial
C2 = skilled manual
D = semi and unskilled manual
E = subsistence/inactive
344
SLOVAKIA: TELEVISION
TELEVISION
Colour
VCR
DVD
PVR/DVR
Multiset
Teletext
99.0%
20.0%
41.0%
17.0%
5.4%
60.7%
36.5%
15.9%
2.7%
Source: MML, Median
Main channels
Channel
Non-commercial (state-owned)
STV1 (Jednotka)
STV2 (Dvojka)
Commercial
JOJ
Markíza
TA3
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
99
97
24
20
302
252
82
98
49
24
24
17
1,512
1,512
1,071
Source: Mamut, TNS
Cable (analogue)
Cable (digital)
Average
subscription
(SKK)
350
400
Source: MML, Median
345
Cost/audience
Channel
JOJ
Markíza
STV1 (Jednotka)
STV2 (Dvojka)
TA3
Peak
time
1700-2300
1700-2300
1800-2200
1800-2200
1800-2200
Peak rate
30 sec
(SKK)
50,000
120,000
50,000
10,000
10,000
Peak adult
audience
(000s)
230
532
256
70
17
Source: Mamut, TNS
Typical CPT: SKK 217.2
Channel
Non-commercial
STV1 (Jednotka)
STV2 (Dvojka)
Commercial
JOJ
Markíza
TA3
2007
Individuals
Adults
Ad revenue
2007
SKK (mill)
17.4
4.5
17.4
4.5
2,152.0
216.8
15.5
38.0
1.3
15.5
38.0
1.3
12,207.8
16,972.9
490.8
Source: Mamut, TNS
Programme
TV Noviny (news)
Susedia (NY's Eve)
Aj Mudry Schybi (NY's Eve)
Susedia
Slovak Idol
Sports news
Ice Hockey WC
Bailando Final
Perinbaba (movie)
Vilomeniny
Channel
Markíza
Markíza
Markíza
Markíza
Markíza
Markíza
STV
Markíza
Markíza
Markíza
Source: Marnut, TNS
346
Adult
TVR
36.4
32.2
29.4
29.0
26.7
23.6
23.5
23.3
22.5
22.3
30 sec peak
adult CPT
(SKK)
217
226
195
143
588
Top television advertisers (2007)
Advertiser
T-Mobile
Orange
Procter & Gamble
Henkel SR
Telefonica
Unilever
Reckitt Benckiser
T_Com
L'Oréal
Nestle
TV expenditure
SKK (mill)
2,012.8
1,842.4
1,461.8
1,337.8
1,312.7
961.8
950.6
873.4
855.6
821.2
Source: Wizard, TNS
Category
Banking
Cosmetics
Cars
Soft drinks
Sweets
Insurance
Dairy products
Chocolate
Internet
TV expenditure
SKK (mill)
5,331.9
2,338.6
1,442.3
1,420.0
1,185.8
1,185.6
1,086.6
934.4
872.1
808.2
Source: Wizard, TNS
Owner
CME
J&T
STV
CEN
TV Revenue
SKK (mill)
16,972.9
12,207.8
2,368.8
490.8
Source: Wizard, TNS
Top television sales houses (2007)
TV revenue
Sales house
STS - TV Markíza sales
MAG MEDIA
12 MEDIA
CEN
SKK (mill)
16,972.9
12,207.8
2,368.8
490.8
Source: Wizard, TNS
347
SLOVAKIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily
Title
Nový čas (d, N)
Plus jeden deň (d, N)
Pravda (d, N)
Sme (d, N)
Sport (d, N)
Korzar (d, R)
Új Szo (d, R)
Hospodarske noviny (d, N)
Avizo (d, N)
Presovsky vecernik (d, R)
Adult
Full page Adult CPT
B/W
B/W
(000s)
(000s)
SKK
SKK
223
1,137
190,000
167
101
311
119,000
86
376
125,000
332
82
383
110,000
287
80
154
50,000
324
38
167
77,000
461
30
82
69,000
839
22
90
109,000
1,214
22
53
31,500
592
13
18
14,100
791
Source: MML 2007
Average CPT: SKK 322.8
Top ten newspaper
advertisers (2007)
Advertiser
Orange
T-Mobile
O2
Volkswagen
Slovenska Televizia
TV Markíza
Tatra Banka
Skoda
Vseobecna Uverova Banka
Lidl SR
SKK (mill)
184.7
150.0
110.1
89.3
85.1
83.6
81.3
78.4
64.1
58.2
Source: TNS A-connect
348
Full page
Colour
SKK
235,000
146,000
155,000
157,000
100,000
99,000
90,000
130,800
21,800
SLOVAKIA: NEWSPAPERS
categories (2007)
Category
SKK (mill)
Cars
563.0
453.2
Banking
371.3
Television
252.2
Radio
167.9
Mail order
138.4
Cosmetics
135.8
Classified advertising
129.5
Department stores
128.4
Telephone calls and contests
113.0
Top newspaper
sales houses (2007)
Sales house
Ringier Slovakia
Spolocnost 7 Plus
Petit Press
Perex a.s.
Trend Holding s.r.o.
Ecopress a.s.
TV Tip a.s.
Mediage s.r.o.
Sport Press s.r.o.
Star Production s.r.o.
Newspaper revenue
SKK (mill)
1,399.1
1,070.7
746.8
448.4
225.0
178.8
174.2
169.1
123.9
116.1
Source: Wizard
349
SLOVAKIA: MAGAZINES
MAGAZINES
Magazines
q=quarterly
Circulation
Title
(000s)
General
Plus 7 dní (w)
220
Markiza (w)
140
Zivot (w)
164
Zdavie (m)
102
Business
Trend (w)
24
Profit (f)
10
Slovensky vyber (m)
10
Women's
Nový čas pre ženy (w)
244
Bajecna zena (w)
210
Emma (m)
100
Eva (m)
95
Slovenka (w)
64
Rebecca (m)
40
Men's
Brejk (m)
24
Futbal magazín (m)
20
Goldman (m)
12
Playboy (m)
10
Auto
Auto motor a šport (m)
25
Novy Auto magazin (m)
20
PC (consumer)
PC World (m)
36
PC Revue (m)
21
Quark (m)
20
PC Space (m)
17
Travel/nature
57
Ludia a zem (m)
35
Travel in (q)
25
GEO (m)
24
TV guides
TV max (f)
203
Eurotelevizia (w)
139
Tele plus (f)
100
TV svet (f)
69
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
SKK
SKK
663
363
513
445
179,000
150,000
175,000
139,000
270
413
341
312
28
12
144,000
89,000
48,500
3,179
4,042
406
321
368
432
186
239
175,000
145,000
139,000
159,000
100,000
139,000
431
452
378
368
538
583
68
63
13
50
96,000
50,000
114,000
119,000
1,412
794
8,769
2,380
138
142
125,000
120,000
906
845
55
17
98,000
88,500
33,000
49,000
1,609
2,882
-
205,000
76,000
89,000
149,000
-
258
163
-
60,000
160,000
50,000
55,000
620
307
-
Source: MML 2007
Average CPT (colour): SKK 528
350
SLOVAKIA: MAGAZINES
Top ten magazine advertisers (2007)
Advertiser
Orange
T-mobile
O2
Volkswagen
Slovenska Televizia
TV Markíza
Tatra Banka
Skoda
Vseobecna Uverova Banka
Lidl SR
SKK (mill)
184.7
150.0
110.1
89.3
85.1
83.6
81.3
78.4
64.1
58.2
Category
SKK (mill)
Cars
563.0
453.2
Banking
371.3
Television
252.2
Radio
167.9
Mail order
138.4
Cosmetics
135.8
Classified advertising
129.5
Department stores
128.4
Telephone calls and competitions
113.0
Top ten magazine
sales houses (2007)
Sales house
Ringier Slovakia
Spolocnost 7 Plus
Petit Press
Perex
Trend Holding
Ecopress
TV Tip
Mediage
Sport Press
Star Production
Magazine revenue
SKK (mill)
1,399
1,071
747
448
225
179
174
169
124
116
351
SLOVAKIA: RADIO
RADIO
Source: MML Jan-Dec 2007
Source: MML Jan-Dec 2007
Costs/audiences
Station
National
Expres
Fun Radio
Okey
Jemné Melódie
Viva
Rádio FM
Rádio Slovensko
Main regional
Dúha
Hey!
Frontinus
Kiss
Zet
G3
Beta
Max
One
Sity
RTI
Radionet total
Type
Peak
time
Peak rate
(30 sec)
(SKK)
music/news
music/competitions
music/news
music
music/news
music/fun
music/news
0800-1300
0700-1200
0900-1200
0700-1200
0600-1500
0800-1200
0600-1300
26,000
16,000
6,800
11,000
7,000
5,000
17,000
316
167
105
72
65
23
218
82
96
65
153
108
217
78
general
general
general
general
general
general
general
general
general
general
general
general
0900-1200
0800-1200
1200-1500
0900-1200
0900-1200
1200-1500
0900-1200
0900-1200
0900-1200
0900-1200
0900-1200
0800-1500
1,400
1,500
800
990
890
400
1,000
1,000
1,040
1,500
1,300
6,270
16
4
3
7
29
8
-
94
200
330
57
35
125
-
Source: MML 2007
Average CPT: SKK 91.5
352
audience
adult CPT
(000s)
(SKK)
SLOVAKIA: RADIO
Top ten radio
advertisers (2007)
categories (2006)
Radio expenditure
Advertiser
SKK (mill)
T-Mobile
69.4
Hornbach
41.1
Orange
38.1
O2
35.1
Novy Cas
31.6
Skoda
28.6
Europa Mobel Bratislava
28.5
Tipos
27.9
T_Com
23.5
TV Joj
23.5
Radio expenditure
Category
SKK (mill)
143.4
Cars
136.2
Sport
102.3
Magazines
92.6
Newspapers
74.4
Television
66.9
Exhibitions
63.5
Banking
61.5
Department stores
59.1
Shops and dealers
57.3
Top ten radio
owners (2007)
Top radio
sales houses (2007)
Owner
D.Express
Fun Radio
Radio Slovensko
Radio Viva
Okey radio
Radio_FM
BBC World Service
Radio Lumen
T.W. Radio
GES Slovakia
Radio revenue
SKK (mill)
804.4
357.5
219.9
209.8
163.8
55.9
-
Radio revenue
Sales house
SKK (mill)
Expres Media
804.4
Fun Media
357.5
Media Sro (state-owned)
219.9
Efektiv Media
209.8
Regie Radio Music
163.8
Media 2
RadioNet
Radiomakler
Source: Wizard
Source: Wizard
353
SLOVAKIA: OUTDOOR
OUTDOOR
Billboards 5.1 x 2.4
Bigboards 9.6 x 3.6
Gigaboards/Megaboards 8-10x5-6
Gigaboards/Megaboards 20x10, 30x10
Superlights
Citylights
Backlights
Miniboards smaller than 5 sq m
Walls, all sizes
Number of
sites
16,500
650
57
47
5
7,693
170
8,000
412
Cost per panel
per month (SKK)
6,800
45,000
35,000
100,000
60,000
4,000
35,000-45,000
3,500
10,000-60,000
Source: Strategie, Media´07 & ZenithOptimedia records
Top ten outdoor
advertisers (2007)
Outdoor expenditure
SKK (000s)
72,011
69,839
31,778
26,997
22,886
21,862
21,518
20,981
18,560
17,037
Advertiser
T-Mobile
Orange
Telefonica 02 Slovakia
Nay Elektrodom
Renault Trucks SR
Allianz Slovenska Poistovna
T_Com
Ahold Retail
Prva Stavebna Sporitelna
Volkswagen
354
SLOVAKIA: OUTDOOR
categories (2007)
Outdoor expenditure
SKK (mill)
185.8
106.1
98.9
73.3
63.6
33.5
32.1
28.1
26.3
25.8
Category
Cars
Banking
Department stores
Insurance
Shops and dealers
Alcohol
Theatres/concerts/cinema
Sport
Exhibitions
Top outdoor
contractors (2007)
Outdoor revenue
SKK (mill)
545.2
283.7
179.1
133.4
93.4
61.1
37.3
24.5
2.4
Contractor
Akzent Media
ISPA
Nubium
Gryf
Bigboard
Sanca
Recar
Megaboard
Mobilboard
355
SLOVAKIA: CINEMA
CINEMA
Source: Palacemedia, Screenvision, Cinemax
per week: SKK 15,400
Source: Palacemedia, Screenvision & Continental film
Trend in admissions
2003
2004
2005
2006
Admissions
(mill)
2.9
2.8
2.3
3.2
Gross takings
SKK (mill)
285.6
280.4
229.2
321.3
Age
14-24
25-34
35-44
45-54
55+
Sex
Male
Female
Income (SKK)
< 4000
4001-6000
6001-8000
8001-10000
10001-12500
12501-15000
15001-20000
20001-30000
30000+
%
41.4
28.3
14.3
9.8
6.2
%
48.1
51.9
%
28.2
1.8
3.5
5.9
11.9
10.7
16.9
8.1
3.2
Source: MML data, Median
356
SLOVAKIA: CINEMA
Gross takings
SKK (mill)
20.9
19.7
16.4
13.8
10.9
9.6
7.1
5.6
5.3
4.2
Film
Shrek the Third
Simpsons the Movie
Pirates of the Carribbean
Vratne lahve
Ratatouille
Obsluhoval jsem anglickeho krale
Perfume
Spiderman 3
Bridge to Terabithia
Source: kinema.sk
Top ten cinema
advertisers (2007)
Top ten cinema
Cinema expenditure
Advertiser
SKK (000s)
Orange
2,468
T-Mobile
1,615
Tatra Banka
1,212
New Yorker Bratislava
1,090
Peugeot
982
Red Bull
951
T_Com
893
Wrigley's
742
Allianz Slovenska Poistovna
740
Nadacia Liga Proti Rakovine
690
Cinema expenditure
Category
SKK (000s)
5,084
Banking
2,502
Cars
1,142
Clothes
1,090
Sweets/snacks
1,017
Soft drinks
951
Communications
893
Insurance
740
Foundations
690
Dairy
599
Top cinema
owners (2007)
Owner
Palace media
Continental
Other
357
SLOVAKIA: INTERNET
INTERNET
Typical monthly cost of internet access: SKK 400 - 1,200
Average minutes spent online per day
(adults with internet access): 90
Source: AIM monitor (Gemius Slovensko), June 2007
Cost of display ads
Type
(SKK)
Banner 468x60 px
500
Streaming video
1,500
Overlay/eyeblaster
2,400
Source: Core 4
Top ten paid-search keywords
Keyword
Porno
Sex
Počasie
Horoskop
Slovník
Tipos
Mapy
Google
Zoznamka
Hry
(SKK)
8.0
1.5
2.2
1.0
10.1
3.0
1.5
2.9
2.3
5.1
Source: eTarget Systém
358
SLOVAKIA: INTERNET
Top search
engines (2007)
Search engine
zoznam.sk
azet.sk
atlas.sk
centrum.sk
Searches
per month
1,151,047
1,062,827
978,774
615,161
Source: AIM Monitor
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income (SKK)
< 4000
4001-6000
6001-8000
8001-10000
10001-12500
12501-15000
15001-20000
20001-30000
30000+
%
35.1
25.9
29.2
5.2
0.9
%
52.1
47.9
%
26.6
2.5
2.1
4.6
9.8
14.4
16.6
10.3
5.1
Source: AIM Monitor &MML data
359
SLOVAKIA: INTERNET
Unique visitors
per month
1,151,047
1,062,827
978,774
846,544
750,944
615,161
518,579
497,429
370,269
355,260
Site
Zoznam.sk
Azet.sk
Atlas.sk
Sme.sk
Bleskovky.sk
Centrum.sk
Markiza.sk
Aktuality.sk
post.sk
pravda.sk
Source: AIM monitor
Top ten internet
advertisers (2007)
Advertiser
T-Mobile
Orange
O2
T_Com
Allainz SP
Tatra Banka
VUB Banka
Unicredit
Škoda Auto
Sky Europe
Online expenditure
SKK (mill)
22.5
22.5
22.5
17.5
12.5
7.5
7.5
7.5
4.0
4.0
Source: Core 4 estimates
Top ten internet
sales houses (2007)
Sales house
Zoznam
Atlas.sk
Petit Press
Azet.sk
Perex
Trend Holding
Markiza
Mag Media
Ecopres
Computer Press
Source: Core 4 estimates
360
SLOVAKIA: OVERALL
OVERALL
Top ten overall
advertisers (2007)
Advertiser
T-Mobile
Orange
Telefonica O2
Procter & Gamble
Henkel
Unknown producer
Unilever
T_Com
Reckitt Benckiser
L'Oréal
categories (2006)
Media expenditure
SKK (mill)
2,309.0
2,143.0
1,490.8
1,480.4
1,346.2
1,117.3
1,025.0
966.5
951.6
925.1
Media expenditure
Category
SKK (mill)
6,120.0
Banks
2,874.2
Cars
2,227.6
Cosmetics
1,582.0
Insurance
1,276.9
Soft drinks
1,240.0
Sweets
1,215.1
Dairy products
960.8
Internet
954.5
Chocolate
886.4
Top ten
sales houses (2007)
Sales house
STS (TV Markíza)
MAG Media
1.2 Media
Ringier Slovakia
Spolocnost 7 Plus
Expres Media
Petit Press
Akzent Media
Cen
Perex a.s.
Media revenue
SKK (mill)
16,972.9
12,207.8
2,368.8
1,399.1
1,070.7
804.4
746.8
545.2
490.8
448.4
361
SLOVENIA: ECONOMIC DATA
SLOVENIA
ECONOMIC DATA
1 US$ =
0.73
2000
2001
€ at 2007 rate
2002
2003
2004
2005
2006
2007
24,261
8.6
27,338
2.8
26,173
7.9
28,474
4.2
27,624
5.5
29,316
3.0
30,450
10.2
31,542
7.6
44,642
46.6
44,642
41.5
12,191
13,738
13,087
14,237
13,812
14,658
15,225
15,771
22,321
22,321
33,189
37,398
35,804
38,952
37,789
40,104
41,655
43,150
61,070
61,070
Gross Domestic Product (€ million)
at current prices
% change
at 2007 prices
% change
18,214
11.4
25,244
2.3
19,947
9.5
25,504
1.0
22,346
12.0
26,585
4.2
Gross Domestic Product per capita (€ 000s)
at current prices
at 2007 prices
9,199
12,749
10,024
12,816
11,229
13,359
at current prices
at 2007 prices
24,916
34,534
27,287
34,889
30,569
36,368
at current prices
at 2007 prices
12,584
17,441
13,712
17,532
15,361
18,275
16,678
18,793
17,902
19,476
18,895
20,052
20,828
21,575
30,535
30,535
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
78.2
8.4
84.1
7.5
88.7
5.6
91.9
3.6
94.2
2.5
96.5
2.5
100.0
3.6
1.01
1.01
1.04
1.19
1.26
1.24
1.01
11.7
5.8
23.7
19.5
11.5
8.8
8.2
5.6
19.8
15.7
Population
Millions
2007=100
% change
72.2
8.9
1.02
at current prices
at 2007 prices
8.6
-0.3
8.6
0.2
12.4
4.5
362
SLOVENIA: ADVERTISING EXPENDITURE
Advertising expenditure in € million at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
91
133
171
185
201
226
253
309
344
370
441
Newspapers
14
19
21
23
26
34
38
47
72
85
101
Magazines
19
24
29
35
36
34
41
49
35
39
43
TV
47
76
95
119
128
146
159
189
193
195
243
7
4
10
5
18
8
9
11
12
14
9
15
3
18
1.4
24
4
19
1.4
30
7
20
2.0
32
11
Advertising expenditure in € million at constant 2007 prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
157
213
258
257
257
269
285
337
365
383
441
Newspapers
24
30
31
32
33
41
43
51
76
88
101
Magazines
32
39
44
49
46
40
46
53
38
41
43
TV
82
121
143
165
164
174
180
206
205
202
243
12
6
16
8
27
13
12
14
14
16
10
16
3
19
1.5
26
5
20
1.5
32
7
20
2.0
32
11
Source: Mediana IBO
Notes:
1. Before discounts
2. Excludes classified 4. Excludes agency commission
5. Newspapers includes local titles from 2005.
6. Internet figures include display and search
Tobacco: Restricted
Alcohol: Restricted
Children: Restricted
Political: Restricted
363
SLOVENIA: POPULATION
POPULATION
20,151
Land area (km²)
Capital city
Ljubljana
Language
Slovenian
Euro (€)
Currency
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
155.1
119.5
161.1
156.4
160.5
121.0
126.9
1,000.5
Female
(000s)
146.4
110.3
146.2
147.8
152.1
122.5
199.9
1,025.2
Total
(000s)
301.5
229.8
307.3
304.2
312.6
243.5
326.8
2,025.7
Source: Statistical Office of the Republic Slovenia (SURS), 2008
Adult status
AB
C1
C2
C3
D
D1
D2
D3
D4
E
F
Total
Male
(000s)
40
57
74
34
42
39
103
106
31
4
9
539
Female
(000s)
19
85
84
52
70
30
8
46
43
7
444
Total
(000s)
59
142
158
86
112
69
111
152
74
5
17
985
Source: Statistical Office of the Republic Slovenia (SURS), 2008
AB = Legislators and managers
C1 = Professionals
C2 = Technicians and associate professionals
C3 = Clerks
D = Service and sales workers
D1 = Agriculture and fishery workers
D2 = Craft and related trade workers
D3 = Plant and machine operators
D4 = Elementary occupations
E = Armed forces
F = Inactive
364
SLOVENIA: TELEVISION
TELEVISION
DVD
59.3%
Average minutes viewed per day per individual (age 10+): 182
Main channels
Channel
Commercial
TV Slovenija 1
TV Slovenija 2
TV Koper Capodistria
TV Maribor
Pop TV
Kanal A
TV 3
TV Pika
Info TV
Paprika
Čarli TV
Net TV
Technical
penetration
(%)
100
100
87
86
-
Source: Mediana, Mediaskop
365
Share of viewing
2007
(age 10+)
Channel
Commercial
TV Slovenija 1
TV Slovenija 2
Pop TV
Kanal A
TV3
TV Koper/Capodistria
TV Maribor
TV Pika
Other stations
23.3
8.5
26.1
11.4
3.7
0.3
0.4
0.2
26.2
Programme
Pesem Evrovizije 2007
Viktorji
Preverjeno
Ema 07 - Izbor
Nasa Mala Klinika
24 UR
Predsednik Za Slovenijo 2007
Spet Doma
Smucarski Skoki Finale M Svetovni Pokal 1. Serija
Kmetija
366
Channel
Slovenija 1
Pop TV
Pop TV
Slovenija 1
Pop TV
Pop TV
Slovenija 1
Slovenija 1
Slovenija 2
Pop TV
(age 10+)
TVR
24.8
24.7
22.9
21.4
21.4
21.3
20.7
20.6
20.4
19.7
Top ten television
advertisers (2007)
Advertiser
Procter & Gamble
Henkel
Reckitt Benckiser
LÒréal
Beiersdorf
Mercator
Mobitel
Unilever
Ferrero-East EU. LUX.
Bolton Adriatic
TV expenditure
€ (mill)
22.7
14.5
12.0
7.7
7.2
6.5
5.6
5.5
5.4
5.2
categories (2007)
Category
Healthcare & beauty
Food and stimulants
Cleaning tools
Services
Motoring
Trade
Telecommunications
Special products*
Housekeeping
Clothing
TV expenditure
€ (mill)
61.1
41.2
32.5
24.0
22.0
21.3
20.6
16.5
3.0
0.7
*publishing, audio-visual, construction, pet food and other
367
SLOVENIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly 2w=twice weekly f=fortnightly m=monthly
Adult Full page Adult CPT Full page
Circulation readership B/W
B/W
Colour
Title
(000s)
(000s)
€
€
€
Žurnal (w, F)
239
286
5,740
20
5,740
Nedeljski dnevnik (w, N)
136
411
8,750
21
8,750
Sobotna priloga (w, N)
119
153
6,500
42
6,500
Slovenske novice (d)
91
361
5,200
14
5,200
Direkt (d, N)
80
3,950
64
3,950
Delo (d, N)
79
179
10,500
59
10,500
Nedelo (w, N)
59
162
4,850
30
4,850
Večer (d, N)
51
154
6,960
45
6,960
Dnevnik (d, N)
51
150
7,040
47
7,040
Primorske novice (d)
27
70
4,000
57
4,000
Gorenjski glas (2w, R)
22
66
5,066
77
5,066
Vestnik Murska Sobota (w, R)
17
62
3,190
51
3,190
Novi tednik (2w, R)
16
53
2,927
55
2,927
Dolenjski list (w, R)
13
48
3,380
70
3,380
Štajerski tednik (2w, R)
12
31
1,642
53
1,642
Finance (d, N)
11
63
3,500
56
3,500
Goriška (m, R, f)
89
2,145
24
2,145
Ekipa (d, N)
43
1,052
24
1,052
Kamniške novice (m, R, f)
35
1,240
35
1,240
Average CPT (b/w): €34.6
368
SLOVENIA: MAGAZINES
MAGAZINES
Magazines
m=monthly 2w=twice weekly
Title
Denar in Svet nepremičnin (f)
Vikend (w)
Pilot (w)
Ona (w)
Deloindom (w)
Nika (f)
Antena (f)
TV Okno (w)
City magazine (f)
Ognjišče (m)
TV Večer (w)
Kvadrati (w)
Lady (w)
Maturant&ka (m)
Jana (w)
Družina (w)
Bonbon (w)
Premiera (f)
Ciciban (m)
Vzajemnost (m)
Kmečki glas (w)
Stop (w)
Cicido (m)
Anja (f)
Lisa (w)
Nova (w)
Obrazi (f)
Smrklja (m)
PIL (m)
Cosmopolitan (m)
National Geographic Junior (m)
Gea (m)
Bukla (m)
Pri nas doma (m)
Viva (m)
Rože & vrt (m)
Obramba (m)
Zdravje (m)
Razvedrilo (f)
Adult
Full page Adult CPT
Colour
(000s)
(000s)
€
€
203
3,230
201
375
4,800
13
165
446
3,620
8
161
349
4,500
13
161
331
3,870
12
156
166
3,330
20
85
2,900
80
146
1,819
12
70
97
3,300
34
67
230
1,650
7
65
141
2,600
18
60
76
2,100
28
58
241
3,600
15
52
2,650
50
132
3,800
29
50
127
3,100
24
48
139
2,750
20
40
65
1,480
23
39
109
2,250
21
35
81
1,460
18
30
168
2,470
15
30
129
3,208
25
30
87
2,300
26
29
79
1,610
20
25
136
2,600
19
25
93
2,200
24
25
92
2,200
24
25
67
2,000
30
22
121
2,200
18
22
109
1,690
16
22
102
2,900
28
22
99
1,400
14
21
129
1,300
10
20
18
1,080
60
19
19
1,500
79
18
92
1,410
15
18
78
1,350
17
18
30
1,200
40
17
162
1,960
12
17
136
877
6
369
SLOVENIA: MAGAZINES
magazines (cont.)
Title
Cool (m)
Eva (m)
Dober tek (m)
Življenje in tehnika (m)
Avto fokus (m)
Salomonov ugankar (m)
Naša žena (m)
Mladina (w)
Joker (m)
Moje finance (m)
Elle (m)
Salomonov oglasnik (2w)
PIL Plus (w)
Gloss (m)
Lisa Čarovnija okusa (m)
SW Power (m)
Mama (m)
FHM (m)
Val navtika (m)
Moj lepi vrt (m)
Mag (m)
Moj malček (m)
Svet in ljudje (m)
Moje stanovanje (m)
Kapital (f)
Playboy (m)
Lepa in zdrava (m)
Otrok in družina (m)
Kih (f)
Monitor (m)
Modna Jana (m)
Avto magazin (f)
Men's Health (m)
Ambient (m)
Podjetnik (m)
Manager (m)
Connect (bm)
Polet (w)
Moj dom (f)
Motorevija (m)
Obrtnik (m)
Naš dom (bm)
Vzajemna (m)
Adult
Full page Adult CPT
Colour
(000s)
(000s)
€
€
17
82
1,680
20
17
67
2,500
37
17
41
1,500
37
16
54
1,210
22
16
49
1,400
29
15
122
355
3
15
101
2,250
22
15
80
2,150
27
15
77
1,400
18
15
47
2,600
55
15
31
3,000
97
13
77
755
10
13
25
1,190
48
12
97
1,200
12
12
36
1,300
36
11
42
1,270
30
11
33
1,100
33
10
49
1,800
37
10
27
1,340
50
9
74
1,300
18
9
63
2,200
35
9
56
1,300
23
9
23
918
40
8
26
1,700
65
8
17
1,900
112
7
64
2,000
31
7
64
2,000
31
7
51
950
19
7
42
830
20
7
38
1,198
32
7
30
1,900
63
5
81
1,800
22
5
45
2,000
44
5
34
2,100
62
4
40
1,640
41
3
28
2,400
86
3
13
1,300
100
294
3,900
13
286
3,400
12
211
4,150
20
125
2,980
24
120
2,800
23
115
2,053
18
370
SLOVENIA: MAGAZINES
magazines (cont.)
Adult
Full page Adult CPT
Colour
Title
(000s)
(000s)
€
€
Delo FT (w)
63
3,970
63
Readers Digest (m)
62
2,250
36
Geo (m)
56
1,800
32
7dni (w)
54
1,400
26
Bravo (2w)
52
920
18
Moje zdravje (f)
50
2,900
58
Moj mikro (m)
46
1,350
29
Radar (m)
41
1,200
29
PC Format (m)
40
900
23
Lea (w)
40
1,800
45
Naša Lekarna (m, f)
39
1,998
51
Odprta kuhinja (w)
35
2,000
57
Računalniške novice (2w)
32
770
24
Revija o konjih
27
625
23
Abc zdravja (m, f)
26
1705
66
Moj mali svet (m)
25
876
35
Na potep (m)
23
3,109
135
Moja tajnica s prilogo poslovna asistenca
10
1,148
115
In Magazin (3w,f)
8
1,950
244
Sistem (m)
7
1,315
188
371
SLOVENIA: PRINT
Top ten print
advertisers (2007)
Advertiser
Hofer Trgovina
Lidl Nakupovalni Center
Delo
Mercator
Mobitel
Finance
Simobil
Dnevnik
Delo Revije
Zavarovalnica Maribor
Print expenditure
€ (mill)
3.98
3.78
3.75
3.25
3.20
2.52
2.52
2.08
2.02
1.84
Top ten print product
categories (2007)
Category
Services
Special*
Trade
Telecommunications
Motoring
Healthcare & beauty
Housekeeping
Food and stimulants
Clothing
Cleaning tools
Print expenditure
€ (mill)
41.22
32.68
18.19
14.90
12.81
9.77
5.66
5.55
3.39
0.13
372
SLOVENIA: RADIO
RADIO
Source: Mediaskop
Average adult listening time per day: 181 mins
Source: Mediaskop
Costs/audiences
Station
National
Radio Slovenija - 1. program
Radio Slovenija - 2. program (VAL 202)
Radio Slovenija - 3. program (ARS)
Radio Slovenia International - Radio SI
Radio Center
Radio Ognjisce
RGL
Radio 1
Main regional
1 TR - Notranjski radio
Alpski val
Koroški radio
Moj radio
Muravidek Magyar radio
Radio 94
Radio Alfa
Radio Antena
Radio Bakla
Radio Belvi Gorenjska
Radio Brezje
Radio Brezice
Radio Capodistria
Radio Capris
Radio Celje
Radio Celjski val
Radio City
Radio Dur
Radio Ekspres
Radio Energy
Radio Europa 05
Radio Fantasy
Radio Geoss
Radio Goldi - Savinjski val
Radio Gorenc
Radio Hit
Radio Koper
Radio Kranj
Peak rate
(30 sec)
(€)
Peak adult
audience
(000s)
30 sec peak
adult CPT
(€)
151
216
18
52
43
26
41
155
207
8
13
50
42
42
93
0.97
1.04
1.38
1.04
1.02
0.62
0.44
12
11
23
15
6
18
15
30
5
30
14
18
15
17
25
21
45
26
21
18
18
33
15
18
21
36
91
30
1
7
25
7
2
8
3
28
7
23
7
7
2
13
22
3
97
7
30
7
2
30
2
5
3
62
48
10
12.00
1.57
0.92
2.14
3.00
2.25
5.00
1.07
0.71
1.30
2.00
2.57
7.50
1.31
1.14
7.00
0.46
3.71
0.70
2.57
9.00
1.10
7.50
3.60
7.00
0.58
1.90
3.00
373
SLOVENIA: RADIO
Radio cont.
Station
Radio Krka
Radio Kum
Radio Laser
Radio Maribor
Radio Marš
Radio Maxi - Prleški val
Radio Murski val
Radio Net FM
Radio Nova
Radio Odeon
Radio Odmev
Radio Orion
Radio Plus Maribor
Radio Prlek (Ormož)
Radio Ptuj
Radio Radio
Radio Radlje
Radio Robin
Radio Rogla
Radio Salomon
Radio Sevnica
Radio Slovenske gorice
Radio Snoopy
Radio Sora
Radio Sraka
Radio Štajerski val
Radio Študent
Radio Tartini
Radio Tempo
Radio Triglav
Radio Univox
Radio Urban
Radio Velenje
Radio Veseljak
Radio Viva
Radio Zeleni val
Studio D Novo mesto
Peak rate
(30 sec)
(€)
31
29
18
45
4
21
47
20
21
12
12
12
15
9
24
12
13
14
20
22
14
18
10
24
24
35
21
22
10
27
15
15
22
14
15
19
17
374
Peak adult
audience
(000s)
42
10
5
35
2
22
40
28
2
2
5
3
2
2
30
3
7
5
25
18
3
10
2
10
32
25
3
1
2
13
7
2
5
33
7
18
18
30 sec peak
adult CPT
(€)
0.74
2.90
3.60
1.29
2.00
0.95
1.18
0.71
10.50
6.00
2.40
4.00
7.50
4.50
0.80
4.00
1.86
2.80
0.80
1.22
4.67
1.80
5.00
2.40
0.75
1.40
7.00
22.00
5.00
2.08
2.14
7.50
4.40
0.42
2.14
1.06
0.94
SLOVENIA: OUTDOOR
OUTDOOR
Total number of outdoor sites: 30,702
Type and volume of sites
Contractor
Amicus
Creativ Media
EPA Media
Europlakat
Identiks karticni sistemi
Megapolis
Tam-tam
Toja propaganda
Type of site
Billboard
Citylight
Road transparent
Giga pano
Poster panal
Roto pana
Supreme
Directional systems
Combo
Ski slopes - ADBLOC
Ski slopes - reader for tickets
Seaside cabins
Seaside benches
Seaside floating ads
Seaside bike stands
Jumbo pano
Citylight
Big board
Billboard
Citylight
Facades
Rollback light
Roto pano
Megaboard
Backlight
Billboard
B1 advertising places
Billboard
City advertising places
Facades
Padlocks on flagpoles
Citylight
Roll Light
375
Number of sites
130
15
38
40
6,000
6
1,500
1,400
6
2,200
7
41
64
135
18
1,045
34
9
4,801
2,177
10
368
108
9
2
100
7,800
40
1,950
8
460
151
30
SLOVENIA: OUTDOOR
Top ten outdoor
advertisers (2007)
Advertiser
Simobil
Mobitel
Renault Nissan
Mercator
Hervis
Spar Slovenija
Porsche Slovenija
L'Oreal Slovenija
Teleray
Outdoor expenditure
€ (mill)
2.12
1.64
1.60
1.54
1.39
0.67
0.58
0.57
0.56
0.48
Top outdoor product
categories (2007)
Category
Telecommunications
Services
Trade
Motoring
Food and stimulants
Special *
Healthcare & beauty
Clothing
Housekeeping
Outdoor expenditure
€ (mill)
6.33
6.06
5.87
4.74
2.94
2.83
1.75
1.32
0.32
Top outdoor
contractors (2007)
Contractor
Amicus
Creativ Media
EPA Media
Europlakat
Identiks karticni sistemi
Megapolis
Tam-tam
Toja propaganda
376
SLOVENIA: CINEMA
CINEMA
Trend in admissions
Admissions
(mill)
2.8
3.0
3.0
2.4
2.7
2.4
2002
2003
2004
2005
2006
2007
Film
Petelinji Zajtrk
Mr Bean's Holiday
Pirate's of the Carribean: At World's End
Shrek The Third
Ratatouille
Night At The Museum
The Heartbreak Kid
Ocean's 13
Apocalypto
Gross takings
€ (mill)
0.48
0.48
0.47
0.36
0.32
0.30
0.23
0.22
0.20
0.19
Top ten cinema
advertisers (2007)
Advertiser
Mobitel
Simobil
Adria Media Ljubljana
Delo Revije
Image Management
Wrigley
Fructal
NLB Leasing
Coca-cola
BTC
Cinema expenditure
€ (mill)
0.16
0.16
0.08
0.05
0.05
0.04
0.04
0.04
0.04
0.04
377
SLOVENIA: CINEMA
Top cinema
Category
Telecommunications
Special*
Food and stimulants
Services
Motoring
Health and beauty
Clothing
Trade
Housekeeping
Cinema expenditure
€ (mill)
0.38
0.32
0.26
0.22
0.07
0.07
0.06
0.05
0.03
378
SLOVENIA: INTERNET
INTERNET
Adult internet users with home broadband: 420,000
Cost of display ads
Type
Banner
Rollover banner
Streaming video
Screensaver ad
Video screensaver ad
Corner ad
Tracking ad
Floating ad
Typical CPT
€
10
15
50
50
60
60
25
40
Source: Iprom, Httpool, Zeddigital
Keyword
Igre
Vreme
Seks
Zavod za zaposlovanje
Gmail
Google
Avto.net
Bolha
Email
24ur.com
Age
15-19
20-29
30-39
40-49
50-59
60-75
Sex
Male
Female
Income (€ per month)
no income
up to 1000
1000-1500
1500-2000
more than 2000
don't wish to answer
%
16.6
22.5
21.8
22.3
11.3
5.5
%
53.3
46.7
%
34.1
47.1
8.9
2.6
1.5
5.9
Source: Mediana TGI
379
SLOVENIA: INTERNET
Unique visitors
r month (000s)
Site
Najdi.si
58,693
24ur.com
57,052
Siol.net
29,846
RTM MMC, Multimedijski portal
23,146
Bolha.com
47,614
Avto.net
8,249
Delo
6,773
email.si
12,438
Telefonski imenik Slovenije.
3,648
Podnapisi.net
3,215
Top ten internet advertisers (2007)
Advertiser
Mobitel
Simobil
Hewlett Packard
Telekom Slovenije
Nova Ljubljanska Banka
Mercator
Microsoft Slovenija
Porsche Slovenija
Zararovalnica Triglav
Toyota Adria
€ (mill)
0.40
0.20
0.15
0.12
0.11
0.10
0.10
0.10
0.09
0.09
380
SLOVENIA: INTERNET/OVERALL
categories (2007)
Category
Special*
Services
Telecommunications
Motoring
Healthcare & beauty
Food and stimulants
Trade
Housekeeping
Clothing
€ (mill)
4.59
2.98
1.16
0.73
0.32
0.27
0.26
0.14
0.10
OVERALL
Top ten overall advertisers (2007)
Advertiser
P&G
Henkel
Reckitt Benckiser
Mercator
Mobitel
L'Oréal
Simobil
Beiersdorf
Spar
Media expenditure
€ (mill)
23.3
14.7
12.0
11.3
11.1
9.9
8.6
8.2
6.3
6.2
Top ten overall product categories (2007)
Category
Services
Healthcare & beauty
Special*
Food and stimulants
Trade
Telecommunications
Motoring
Cleaning tools
Housekeeping
Clothing
Media expenditure
€ (mill)
74.5
73.1
56.9
50.9
45.6
43.4
40.4
32.6
9.1
5.5
381
TURKEY: ECONOMIC DATA
TURKEY
ECONOMIC DATA
1 US$ = New Turkish Lira
2000
0.63
2001
1.23
2002
1.51
2003
1.50
2004
1.43
2005
1.34
2006
1.43
2007
1.30
454.8
29.8
665.8
3.6
559.0
22.9
740.0
11.2
648.9
16.1
779.8
5.4
758.4
16.9
824.7
5.8
856.4
12.9
856.4
3.8
Gross Domestic Product (New Turkish Lira billion)
at current prices
% change
at 2007 prices
% change
124.6
60.9
511.4
3.9
240.2
92.8
638.7
24.9
350.5
45.9
642.8
0.6
Gross Domestic Product per capita (New Turkish Lira)
at current prices
at 2007 prices
1,828
7,503
3,473
9,234
4,997
9,164
6,398
9,367
7,762
10,275
8,893
10,687
10,260
11,156
11,437
11,437
232.5
303.0
392.2
483.0
530.9
657.2
at current prices
199.3
196.0
at current prices
2,923
2,834
3,315
4,263
5,445
6,619
7,182
8,777
68.2
69.2
70.1
71.1
72.0
73.0
73.9
74.9
24.4
54.9
37.6
54.4
54.5
45.0
68.3
25.3
75.5
10.6
83.2
10.2
92.0
10.5
100.0
8.7
0.54
0.28
0.31
0.29
0.33
0.35
0.37
0.40
1.0
-34.6
60.4
10.7
22.1
-2.5
39.1
25.8
23.2
11.8
22.9
11.3
23.3
13.4
Population
Millions
2007=100
% change
at current prices
at 2007 prices
69.7
9.6
382
TURKEY: ADVERTISING EXPENDITURE
Advertising expenditure in New Turkish Lira (mill)
at current prices
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
146
241
394
669
675
1,083
1,323
1,840
2,266
2,786
3,435
Newspapers
53
96
140
230
252
363
422
615
805
914
990
Magazines
6
10
25
42
31
47
50
67
85
106
123
TV
60
99
166
285
284
525
693
957
1,140
1,442
1,760
Radio
8
15
26
47
45
54
60
75
80
101
111
10
10
4
18
6
32
8
57
6
55
1
9
83
2
18
76
4
23
95
8
28
110
18
33
160
30
36
235
180
Advertising expenditure in New Turkish Lira (mill)
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Total
2,826
2,527
2,505
2,745
1,795
1,987
1,937
2,436
2,723
3,030
3,435
Newspapers
1,021
1,002
890
942
671
666
618
814
967
994
990
Magazines
111
109
159
174
81
86
73
89
102
115
123
TV
1,161
1,033
1,056
1,168
756
962
1,015
1,267
1,370
1,568
1,760
Radio
155
157
162
195
121
100
88
99
96
110
111
184
194
37
189
35
203
34
234
16
147
3
17
152
4
26
111
6
30
126
11
34
132
22
36
174
33
36
235
180
Source: Advertising Agencies Association, Turkish Ad Association
5. Internet includes display, search and classified
Tobacco: Banned
Alcohol: Restricted to online and cinema
Pharmaceutical: Banned
Children's: Age restrictions apply
Political: Restricted to print and outdoor
383
TURKEY: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
770,760
Ankara
Turkish
New Turkish Lira
Source:CIA Factbook
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
9,571
6,342
6,180
4,944
3,839
2,351
2,150
35,377
Female
(000s)
9,072
6,056
6,060
4,854
3,812
2,506
2,850
35,210
Total
(000s)
18,643
12,398
12,240
9,798
7,651
4,857
5,000
70,587
Female
(000s)
4,099
7,460
8,585
3,801
23,945
Total
(000s)
8,045
14,776
17,205
7,251
47,277
Source: TUIK
Adult status
AB
C1
C2
DE
Total
Male
(000s)
3,946
7,316
8,620
3,450
23,332
Source: TGI
AB = highly educated, intermediate and higher managerial
C1 = official, clerical, some education
C2 = skilled manual, some education
D = low education, semi-skilled/unskilled manual
E = low or no education, unskilled manual or inactive
384
TURKEY: TELEVISION
TELEVISION
Colour
VCR
DVD
Multiset
Teletext
Remote control
99.0%
16.4%
15.0%
31.0%
80.7%
98.8%
8.0%
2.9%
50.0%
Source: AGB Nielsen, TGI
No TV licence fee
Average mins viewed per day per adult: 309
Main channels
Channel
TRT1
TRT2
Kanal D
ATV
Show TV
Star TV
Fox (TGRT)
Kanal 7
Flash TV
Kanal 1
STV
Technical
penetration
(%)
96
94
97
97
97
96
93
95
90
91
95
Daily
hours of
transmission
24
24
24
24
24
24
24
24
24
24
24
Source: AGB Nielsen
Cable (analogue)
Cable (digital)
Average
subscription
(NTL)
14
varies
385
TURKEY: TELEVISION
Cost/audience (Jan-Jul 2008)
Channel
Kanal D
Star TV
ATV
Fox
Show TV
Kanal 1
STV
Kanal 7
Flash TV
Cine 5
TRT 1
Peak
time
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
2000-2300
Peak rate
(30 sec)
US$
8,613,949
8,546,809
1,982,391
1,879,899
1,684,078
1,060,636
651,159
436,343
71,113
69,056
3,500
Peak adult
audience
(000s)
3,811
1,780
2,035
1,272
3,407
1,070
1,594
847
339
188
665
Source: Nielsen Bilesim
Note: Peak rate figures at ratecard; discounting is enormous in Turkey
Channel
Non-commercial
TRT1
TRT2
Commercial
Kanal D
Show
ATV
Star
Kanal 7
STV
Fox
Kanal 1
Flash
Cine 5
Discovery
2007
Individuals
Adults
3.9
1.1
4.0
1.3
14.2
11.9
10.4
9.4
6.5
5.6
4.7
3.3
1.8
0.9
0.0
14.5
11.5
10.4
9.4
6.9
5.3
4.7
3.0
1.9
0.8
0.0
Source: AGB Nielsen
386
TURKEY: TELEVISION
Programme
Turkey - Bosnia Herzegovina
Turkey - Norway
Greece - Turkey
Turkey - Greece
Norway - Turkey
Fenerbahce - Cska Moskova
Inter - Fenerbahce
Fenerbahce - PSV Eindhoven
Fenerbahce - AZ Alkmaar
PSV Eindhoven - Fenerbahce
Channel
ATV
ATV
ATV
ATV
Kanal D
Star TV
Star TV
Star TV
Kanal D
Star TV
Source: AGB Nielsen
Top ten television
advertisers (2007)
Advertiser
Procter & Gamble
Unilever
Benckiser
Coca Cola
Vodafone
Ulker
ETI
Frito-Lay
Arcelik
Is Bankasi
Top television
owners (2007)
Owner
Dogan Medya Grubu
Cukurova Holding
Goktug Electronik (Flash)
Ciner Holding
Dogus Grubu
Mng TV Yayincilik (TV8)
Power Group
Albayrak
387
Adult
TVR
23.1
21.5
20.4
20.0
19.2
18.6
17.7
17.7
17.5
17.3
TURKEY: TELEVISION
categories (2007)
Category
Food
Toiletries/cosmetics
Finance
Communications
Household cleaning products
Beverages
Press
Household products
Automotive
Construction
Top television
sales houses (2007)
Sales house
DTV
Fox Allianz
Isik Medya (STV, Mehtap)
Merkez Reklam (ATV)
Mepa (Kanal 7)
Zedpas (Show TV)
Merkez (Kanal 1)
Multi Kanal Dagitim (Cine 5)
388
TURKEY: NEWSPAPERS
NEWSPAPERS
Daily newspapers (2007)
Title
Zaman
Posta
Hurriyet
Sabah
Takvim
Milliyet
Fotomac
Fanatic
Vatan
Aksam
Turkiye
Gunes
Star
Yeni Safak
Bugun
Cumhuriyet
Radikal
Adult
Full page
Full page
B/W
Colour
(000s)
(000s)
US$ (000s) US$ (000s)
638
2,054
23,606
47,211
638
3,837
21,396
42,791
574
2,892
22,203
44,406
485
2,491
47,385
94,771
251
1,064
23,963
47,926
236
1,414
20,400
40,800
235
1,373
17,600
35,200
232
1,511
217
835
15,118
63,004
191
1,174
11,523
23,047
173
690
24,316
48,632
153
677
125
417
119
415
20,091
40,182
109
224
72
593
15,000
30,300
38
322
7,481
14,961
Source: IMS
Note: Page rates at ratecard; discounting is enormous in Turkey
Top ten newspaper
advertisers (2007)
Advertiser
Vatan Bilg.
Bimeks
Gold Bilg.
Akbank
Turk Telekom
Dogus Otom.
Turkcell
Arcelik
Garanti Bankasi
Teknosa
Source: Nielsen Bileşim
389
TURKEY: NEWSPAPERS
Top newspaper
owners (2007)
Owner
Dogan Medya Grubu
Merkez Gazete Dergi Basim Yayincilik
Turkuvaz Radyo Televizyon Gazetecilik
Feza Gazetecilik
Turk Medya
Bagimsiz Yayincilik
Diyalog Yayincilik
Ihlas Holding
Koza Ipek Gazetecilik Ve Yayincilik
Star Medya
Top newspaper
Category
Automotive
Information Technology
Press/publishing
Finance
Construction
Textiles
Tourism
Communications
Electronics
Retail
390
TURKEY: MAGAZINES
MAGAZINES
Magazines (monthly)
Title
Monthly
Evim
Seninle
Burda
Atlas
Cosmopolitan
InStyle
Boxer
Elle Decor
Lezzet
Marie Claire
Madame Figaro
Sofra
Hey Girl
Elele
PC Magazin
Geo
FHM
Cosmo Girl
Country Homes
Mutfak Rehberi
Bebegim Ve Biz
Weekly
Seda Magazin
Tempo
Otohaber
Auto Show
Hafta Sonu
Ekonomist
Para
Samdan Plus
Hello
Circulation
(000s)
Adult
readership
(000s)
Full page
Colour
US$ (000s)
Full page
B/W
US$ (000s)
53
43
41
33
32
30
25
24
24
22
20
19
19
19
18
18
18
17
16
16
16
51
98
106
197
216
26
82
84
101
123
127
123
154
272
39
56
79
26
44
141
7,306
9,277
8,243
9,377
11,728
14,148
11,023
10,929
7,701
9,590
9,884
9,108
7,851
10,793
1,394
9,818
10,259
8,008
7,360
7,941
7,151
71
63
52
44
40
40
31
24
18
77
415
117
122
41
84
33
49
19
6,596
12,401
10,668
8,817
6,172
10,199
11,635
8,186
7,505
11,786
15,021
12,763
12,295
8,473
9,207
6,954
11,116
12,940
5,769
12,857
17,411
10,536
8,153
6,982
Note: Page rates at ratecard; discounting is enormous in Turkey
391
TURKEY: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
Procter & Gamble
L'Oréal
Unilever
Beymen
Turkcell
Finans Bank
Ulker
Garanti Bankasi
Akbank
Arcelik
Top ten magazine
owners (2007)
Owner
Dogan Medya Grubu
Ciner Dergi
Merkez Gazete Dergi Basim Yayincilik
Turkuvaz Radyo Televizyon Gazetecilik
Turk Medya
Vatan Imako Yayincilik
Vatan Dergi Grubu
Maya Iletisim Ve Tasarim Hizm.Ltd.sti
Dogus Grubu Iletisim Yayincilik
Ajans Medya
Category
Textiles
Press/publishing
Cosmetics
Construction
Automotive
Finance
Watches/accessories
Tourism
Household goods
Furniture
392
TURKEY: RADIO
RADIO
Number of commercial radio stations: 1,085
Source: Radyo Evi
Source: Radyo Evi
Costs/audiences
Station
National
Kral FM
Super FM
Power Turk
Slow Turk
Alem FM
Best FM
Radyo D
Radyo Tatlises
TRT FM
Radyo Viva
Show Radyo
Power FM
Istanbul FM Turkiye
Main regional
Karadeniz FM - Istanbul
Cem Radyo - Istanbul
Radyo Ilac - Istanbul
Ask FM - Ankara
Yon Radyo - Istanbul
Radyo Sampiyon - Bursa
Lig Radyo - Istanbul
Medya FM - Istanbul
Radyo Fenomen - Istanbul
Imbat FM - Izmir
Radyo Spor - Istanbul
Radyo Nostalji Turk - Istanbul
(30 sec)
audience
US$ (000s)
(000s)
Type
Peak
time
Arabic
Turkish pop
Turkish pop
Turkish pop
Turkish pop
Turkish pop
Turkish pop
Turkish pop
Turkish pop
Turkish pop
Turkish pop
Turkish pop
music
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
1030-1100
13,038
14,661
8,595
13,385
17,603
15,232
16,153
12,161
8,217
9,866
12,882
7,641
4,996
4,026
1,686
1,245
1,054
1,003
964
958
911
911
898
841
618
839
music
music
music
music
music
music
music
music
music
music
music
music
-
-
460
424
400
389
205
192
165
165
150
149
100
67
Source: Radyoevi
Note: Peak rate figures at ratecard; discounting is enormous in Turkey
393
TURKEY: RADIO
Top ten radio
advertisers (2007)
Advertiser
Coca-Cola
Akbank
Garanti Bankasi
Turkcell Ileti.hiz.a.s.
Ulker
Yapi Kredi Bankasi
Vodafone
Arcelik a.s
Ford-otosan Otomotiv
Avea Iletisim Hizmetleria a.s
Top ten radio owners (2007)
Owner
Bir Numara Yayincilik
Karakoy Televizyon Ve Radyo Yayinciligi tic.a.s/Canwest
Dogan Radyolar Grubu
Radio Center
Dogus Grubu Iletisim Yayincilik
Power Group
Turk Medya
Best Production Yayincilik
Mepa Medya a.s.
Star Grubu
Category
Finance
Automotive
Communications
Press/publishing
Beverages
Food
Electronics
Fuel
Retail
Textiles
394
TURKEY: OUTDOOR
OUTDOOR
Network
Billboard
Legalight
Lightbox
Pano
Kule
Number of
sites
593,212
161,400
9,832
836
12,580
10
Cost per panel
per month, US$ (000s)
81,408
31,031
18,073
2,552
823
18
Note: Panel rates at ratecard; discounting is enormous in Turkey
Top ten outdoor
advertisers (2007)
Top ten outdoor
Advertiser
Turkcell
Vodafone
Ulker
Avea Iletisim Hozmeti
Akbank
Unilever
Ak Parti
Turk Telekom a.s.
Yapi Kredi Bankasi
Garanti Bankasi
Category
Communications
Finance
Food
Textiles
Press/publishing
Political parties
Entertainment
Beverages
Automotive
Cosmetics
Top outdoor
contractors (2007)
Contractor
Stroer Kentvizyon
Clear Channel
Wall
Era Outdoor
News Outdoor
Medya Pano
Birlik Medya
395
TURKEY: CINEMA
CINEMA
Number of cinema screens: 1,101
per week: US$200 (2006)
Trend in admissions
2002
2003
2004
2005
2006
2007
Gross takings
(mill)
91.0
294.0
359.6
482.6
290.0
390.6
Age
16-24
25-39
40+
Sex
Male
Female
Income/class
AB
C1
C2
D
E
%
40
48
12
%
51
49
62
23
9
6
0
396
TURKEY: CINEMA
Film
Kabadayi
Beyaz Melek
Maskeli Besler Irak
Son Osmanli
Pirates of the Caribbean; At World's End
300
Cilgin Dersane
Spiderman 3
Shrek the Third
Gross takings
US$ (000s)
12,593
12,151
7,923
6,940
6,209
5,168
5,012
4,722
4,396
4,235
Top ten cinema
advertisers (2007)
Top ten cinema product
categories (2007)
Advertiser
Turkcell Ileti,hiz.a.s.
ETI
PBG
Tuborg
Anadolu Efes Biraci
Ulker
Unilever
Kraft
Gidasa Sabanci Gida
Digiturk
Category
Beverages
Food
Communications
Finance
Automotive
Press/publishing
Cosmetics
Textiles
Home appliances
Construction
Top cinema owner (2007)
Owner
Fida Film
397
TURKEY: INTERNET
INTERNET
Typical monthly cost of internet access: US$20.70
internet access): Total
= 150
At home = 90
At work = 60
Cost of display ads
Type
(US$)
Standard banner
3
Streaming video
5
Expandable banner
4
Interstitial
5
Rich media
7
Top ten search
keywords (2007)
Keyword
Youtube
Oyun
Mynet
Facebook
Oyunlar
Indir
Msn
Milliyet
Hurriyet
Haber
US$
0.11
0.16
0.17
0.17
0.13
0.19
0.16
0.23
0.17
0.14
398
TURKEY: INTERNET
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
%
45.0
32.1
20.9
1.6
0.4
%
66.0
34.0
Top internet sites (2007)
Site
Milliyet.com.tr
Hurriyet.com.tr
Mynet.com
Internethaber.com
Unique visitors
per month
(000s)
28,236
24,200
16,543
6,748
Top internet owners (2007)
Owner
Medyanet
Netbook
Reklamz
Medyaguru
Ciner
Mynet
MSN Turkey
Dogus
Maksimum
399
TURKEY: INTERNET
Top ten internet
advertisers (2007)
Advertiser
Coca-Cola
Akbank
Garanti Bankasi
Turkcell Ileti.hiz.a.s.
Ulker
Yapi Kredi Bankasi
Vodafone
Arcelik a.s.
Ford-otosan Otomotiv
Avea Iletisim Hizmetleri a.s.
Top ten internet
Category
Finance
Automotive
Telecommunications
Press/publishing
Beverages
Food
Electronics
Fuel
Retail
Textiles
400
TURKEY: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults) 2006
Television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Monthly
98.9
33.0
2.3
64.2
53.3
7.6
28.9
Source: TGI
OVERALL
Top ten overall
advertisers (2007)
Advertiser
Procter & Gamble
Unilever
Benckiser A.S.
Coca-Cola
Vodafone
Ulker
ETI
Frito-Lay
Arcelik A.S
Is Bankasi
Top ten overall
Category
Food
Cosmetics
Finance
Communication
Household goods
Beverage
Press/publishing
Automotive
Construction
401
UKRAINE: ECONOMIC DATA
UKRAINE
ECONOMIC DATA
2000
2001
1 US$ = 5.05 Hryvnias at 2007 rate
2002
2003
2004
2005
2006
2007
Gross Domestic Product (Hryvnias million)
at current prices
% change
at 2007 prices
% change
170,100 204,200 225,800 267,300 345,100 441,500 544,200 712,900
30.4
20.0
10.6
18.4
29.1
27.9
23.3
31.0
307,578 329,677 361,656 406,963 482,031 543,331 613,858 712,900
1.8
7.2
9.7
12.5
18.4
12.7
13.0
16.1
Gross Domestic Product per capita (Hryvnias)
at current prices
at 2007 prices
3,482
6,296
4,194
6,771
4,682
7,499
5,591
8,512
7,301
10,197
9,378
11,541
11,638
13,128
15,246
15,246
at current prices
at 2007 prices
33,683
60,906
40,436
65,283
44,713
71,615
52,931
80,587
68,337 87,426 107,762 141,168
95,452 107,590 121,556 141,168
at current prices
at 2007 prices
690
1,247
830
1,341
927
1,485
1,107
1,686
1,446
2,019
1,857
2,285
2,305
2,600
3,019
3,019
48.9
48.7
48.2
47.8
47.3
47.1
46.8
46.8
61.9
12.0
62.4
0.8
65.7
5.2
71.6
9.0
81.3
13.5
88.7
9.1
100.0
12.8
-
-
0.52
0.54
0.59
0.64
0.70
-
61.1
53.1
34.0
22.9
41.5
24.7
33.2
22.1
33.2
22.1
Population
Millions
2007=100
% change
55.3
28.2
-
at current prices
at 2007 prices
-
-
402
UKRAINE: ADVERTISING EXPENDITURE
2002
2003
2004
2005
2006
2007
Total
161
259
345
511
691
994
Newspapers
15
32
30
55
65
84
Magazines
14
29
50
76
102
164
TV
85
130
163
237
333
483
Radio
8
8
14
20
27
42
38
1
60
1
87
2
5
116
2
7
152
5
9
201
11
Source: Ukrainian Ad Coalition, Cortex
Notes:
1. After discounts
4. Excludes commission
Tobacco: Restricted on radio and TV, on the first and last pages of newspapers,
and on the covers of magazines. Outdoor ads may not be placed within 300m
of schools.
Alcohol: Restricted on radio and TV, on the first and last pages of newspapers,
and on the covers of magazines. Outdoor ads may not be placed within 300m
of schools.
Pharmaceutical: OTC only
Political: Pre-election period only
Children: Advertising products which may be dangerous to children
or may damage their self-esteem is prohibited.
403
UKRAINE: POPULATION
POPULATION
603,700
Land area (km²)
Capital city
Kiev
Languages
Ukranian, Russian
Hryvnia (UAH)
Currency
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
1,338
1,574
1,552
1,433
1,407
853
1,052
9,208
Female
(000s)
1,387
1,436
1,602
1,649
1,780
1,383
1,734
10,972
Total
(000s)
2,726
3,009
3,154
3,081
3,186
2,237
2,786
20,180
Source: GFK Ukraine
* living in towns with more than 50,000 inhabitants
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
5,239
2,470
650
230
8,590
9,208
Female
(000s)
5,813
3,035
852
477
10,176
10,972
Total
(000s)
11,052
5,505
1,502
708
18,766
20,180
Source: GFK Ukraine
* living in towns with more than 50,000 inhabitants
AB = higher and intermediate managerial, professional
C2 = skilled manual/blue collar workers
DE = services, semi and unskilled manual, agriculture/subsistence
404
UKRAINE: TELEVISION
TELEVISION
Number of television households: 7,606,368 (96%)
Colour
DVD
Teletext
Remote control
96.0%
26.0%
21.0%
87.6%
49.1%
4.0%
1.5%
Source: GFK Ukraine
Main channels
Channel
Commercial
ICTV
Inter
New channel
1+1
M1
Ukraina
STB
TET
Tonis
NTN
ORT Int
5 channel
Megasport
UT-1
K1
K2
RTR Planet
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
95.2
98.5
96.4
98.1
84.3
94.2
95.1
93.0
70.0
86.9
40.7
90.7
83.4
97.0
62.3
23.3
38.4
24
24
24
24
24
24
24
24
24
24
24
24
18
17
24
24
24
1,446
1,381
1,337
1,246
1,158
1,146
1,095
976
970
854
779
662
609
443
376
253
200
Source: GFK Ukraine
Average
subscription
(US$)
4
19
Basic cable
Basic DTH
405
UKRAINE: TELEVISION
Cost/audience
Channel
Inter
1+1
New channel
ICTV
STB
Ukraina
TET
NTN
M1
Megasport
Peak
time
1900-2400
1800-2400
1900-2400
1900-2400
1900-2400
1800-2330
1800-2400
1900-2400
1900-2400
1900-2400
Peak rate
30 sec
(US$)
8,766
8,535
7,171
7,171
6,454
5,366
5,681
5,050
5,020
3,788
Peak adult
audience
(000s)
1,376
1,243
377
406
430
282
162
116
51
54
Source: GFK Ukraine
Channel
Commercial
Inter
1+1
ICTV
New channel
STB
Ukraina
TET
NTN
M1
Tonis
UT-1
5 channel
Megasport
K1
2007
Individuals
Adults
20.9
16.2
6.9
7.4
6.7
5.1
3.1
2.8
1.6
1.1
1.9
2.0
1.0
0.7
22.1
16.0
6.8
6.3
7.0
5.1
2.7
2.9
1.2
1.1
2.1
2.1
1.0
0.8
Source: GFK Ukraine
406
Ad revenue
2007
US$ (mill)
658.4
519.8
149.5
136.4
119.6
73.9
54.0
42.5
21.8
15.7
14.2
13.5
7.4
1.9
30 sec peak
adult CPT
(US$)
6.4
6.9
19.0
17.7
15.0
19.0
35.1
43.6
99.2
70.1
UKRAINE: TELEVISION
Programme
President's New Year speech
Prime Minister's Y. Timoshenko speech
Tanty so zvezdami-3. Champion's league. Gala concert
Tat'yanin den't/s
Doyarka iz Khatsapetovki t/f
M. Galkin's New Year benefit. Part 2
Bilet v garem t/s
Likvidatsiya t/s
Cherniy sneg t/s
Spasibo za lyubov' t/f
Channel
Inter
Inter
1+1
Inter
Inter
Inter
Inter
Inter
Inter
Inter
Source: GFK Ukraine
categories (2007)
TV expenditure
US$ (mill)
235.8
174.5
163.5
152.3
138.9
137.5
137.4
128.7
116.9
77.7
Category
Communication
Hygiene
Food
Cosmetics
Household chemicals
Alcohol
Pharmacy
Confectionery
Non-alcohol drinks
Source: GFK Ukraine
Top ten television
advertisers (2007)
TV expenditure
US$ (mill)
129.5
73.4
72.7
67.2
54.5
47.7
42.1
33.9
33.4
30.4
Category
Procter & Gamble
Kievstar
Unilever
UMC/MTS
L'Oréal
Colgate-Palmolive
Kraft Foods
Nestle
Reckitt Benckiser
Danone
Source: GFK Ukraine
407
Adult
TVR
18.5
18.2
17.5
16.6
15.1
14.0
13.8
13.7
13.0
13.0
UKRAINE: TELEVISION
Top television
owners (2007)
Owner
Valeriy Horoshkovskiy (Inter)
Alexandr Rodnyanskiy (1+1)
Victor Pinchuk (H, M1, ICTV, STB)
Renat Axmetov (TRK Ukraine)
Igor Kolomiyskiy (TET)
Valeriy Horoshkovskiy (NTN)
Vladimir Kosterin (Tonis)
Petro Poroshenko (5 channel)
TV revenue
US$ (mill)
658.4
519.8
427.3
73.9
54.0
42.5
15.7
13.5
Source: GFK Ukraine
Top television
sales houses (2007)
Sales house
Inter Reklama
Prioritet (Videointernation)
Stil S
Sfera TV
TV revenue
US$ (mill)
779.9
603.5
443.0
88.0
Source: GFK Ukraine
408
UKRAINE: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly Xw=X times weekly
Adult
B/W
B/W
Colour
Title
(000s)
(000s)
US$
US$
US$
Ekspres (3w, R)
542
725
Kommersant (d, N)
500
60,600
Programma TV
433
865
28,916
Telenedilja (w, R)
432
2,315
7,170
3
9,560
Art Mozaika (w, N)
320
849
18,721
22
35,750
Fakty/Fakty I Kommentarii
176
2,547
12,574
5
Argumenty i Fakty (w, N)
170
1,307
39,834
30
Segodnja (w, N)
170
1,226
13,319
11
Sovershenno sekretno (m, N)
160
392
20,584
53
Komsomolskaja Pravda (d, N)
144
908
27,715
31
Moskovskij Komsomolec v Ukr. (w, N)
115
227
25,145
111
TeleSem (w, R)
115
199
4,182
21
10,829
Komanda (d, N)
110
265
37,013
140
Status. Ekonomicheskie Iz. (w, N)
110
30,174
Futbol (2w, N)
100
495
14,440
29
2000 (w, N)
94
173
17,602
102
25,145
Business Price-listy (w, N)
85
7,950
Ekspress Gazeta (w, N)
75
258
7,967
31
9,958
Argumenty I Fakty. Zdorov'e (w, N)
68
303
14,938
49
Delovaja Stolica (w, N)
68
49,285
Business (w, N)
60
184
40,110
218
Zerkalo Nedeli (w, N)
58
205
42,540
208
Kontrakty/Galickie Kontrakty (w, N)
57
62
41,490
669
Zhizn kak ona est
55
219
132
1
Buhgalterija (w, N)
46
144
7,393
51
Debet-kredit pril. k K/Gal. Kont. (w, N)
45
7,041
Sport-Ekspress (d,N)
42
270
12,448
46
Teleskop (w, R)
40
658
1,912
3
Telegid (w, R)
36
584
14,340
25
Ekonomicheskie Izvestija (5w, N)
30
89
30,174
339
Investgazeta (w, N)
30
33,695
Delo (5w, N)
18
72
29,168
405
Kommentarii (w, R)
7
40
15,756
394
Source: Gallileo, media owners
Average CPT (B/W): US$31.9
409
UKRAINE: NEWSPAPERS
Top ten newspaper
advertisers (2007)
Advertiser
US$ (000s)
Kievstar
1,997
UMC/MTS
1,505
Samsung Electronics
1,232
Toyota Ukraine
796
AVT Bavariya
761
Kartel
709
Astelit
589
Raiffeisen bank aval
585
Creditprombank
571
Privatbank
534
Source: Adex
categories (2007)
Category
US$ (mill)
Mass media
21.6
Finance
12.1
Auto
11.0
Communication
8.6
Entertainment
6.7
Real estate
6.6
Pharmaceuticals
6.0
Restaurants & leisure
5.1
Education & work
4.3
Retail
3.2
Source: Adex
410
UKRAINE: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
bm=bimonthly
Title
Ring (m)
Edinstvennaja (w)
Dobrye Sovety (m)
Otdohni (w)
Elle (m)
Liza (w)
7+7ja (m)
Avtocentr (w)
Avtobazar (w)
Polina (w)
Cosmopolitan (m)
Karavan Ostorij (m)
TV-Park (w)
Serial (w)
Edinstvennaja. Tvoe zdorov'e
JOY (m)
MINI (m)
S toboj (bm)
VIVA! (bm)
Dom 2. TNT-realiti (m)
Putevoditel po zdorovoj zhizni (m)
Natali (m)
Vokrug Sveta (m)
Edinstvennaja. Tvoj Malysh (m)
TV Ekran (w)
Avto Foto Prodazha (w)
Liza. Moj rebenok (m)
Ljubimaja (m)
Junaja Ledi (m)
Zhenskij Zhurnal (m)
MAXIM (m)
Burda (m)
Prevention (m)
XXL. Muzhskoj razmer (m)
Dasha (w)
Eva (m)
Vlast Deneg (w)
Korrespondent (w)
Akademija
Edinstvennaja. Tvoja ujutnaja kvartira (m)
VIVA! Biografija (m)
Circulation
(000s)
300
280
250
220
220
200
200
180
165
155
135
125
123
100
100
100
100
100
100
97
92
90
90
85
83
80
80
80
75
75
70
70
65
60
55
54
50
50
50
50
411
Adult
Full page
readership Colour
(000s)
US$
55
12,726
815
15,150
437
38,724
1,387
49,788
89
40,602
1,483
49,285
362
24,234
199
35,851
318
29,676
262
33,330
266
42,861
193
60,097
686
22,907
402
9,500
112
21,210
25,398
108
26,654
140
15,087
270
43,632
148
12,573
39,390
804
79,992
121
25,148
170
29,088
104
17,574
133
21,210
28,666
27,270
73
15,150
156
53,934
179
41,208
216
23,385
24,240
70
27,236
298
19,613
64
43,268
29,166
151
42,420
25,145
58
15,150
23,634
Adult CPT
Colour
US$
231
19
89
36
454
33
67
180
93
127
161
311
33
24
189
406
247
108
162
85
1,754
99
207
171
169
160
95
408
209
345
231
108
557
388
66
673
616
281
1,068
263
1,193
UKRAINE: MAGAZINES
Magazines cont.
w=weekly m=monthly
bm=bimonthly
Title
Zhenskij Zhurnal "ZDOROV'E"
Men's Health (m)
Alenka+Serezhka
Fokus (w)
Pink (m)
Horoshie Roditeli (m)
Idei Vashego Doma (m)
Cvety v Dome (m)
Zdorov'e (m)
AvtoMir (w)
Girl (m)
Ukraina za rulem (m)
Moj prekrasnyj sad (m)
OOPS! (m)
Driver (m)
Playboy (m)
Ekspert (w)
Komp&n'on (w)
Ego (m)
Delovoj/Delovoj Zhurnal (m)
Vesch. Ekspert (w)
Poznajko (m)
Circulation
(000s)
50
50
50
45
45
45
41
40
36
36
35
31
30
30
30
30
25
25
25
20
15
-
Source: Gallileo, media owners
Average CPT (colour): US$124.5
412
Adult
Full page
readership Colour
(000s)
UAH
127
30,300
63
42,420
10,058
30,300
83
29,997
59
17,574
57
22,422
135
17,602
276
18,324
334
24,642
80
27,660
237
19,916
106
17,602
110
23,134
23,134
95
36,209
47
42,420
46
36,360
46
39,390
32
39,390
25,145
94
15,150
Adult CPT
Colour
UAH
238
670
844
1,534
360
296
391
131
66
74
344
84
166
211
1,528
380
906
785
852
1,212
69,848
161
UKRAINE: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
US$ (mill)
Samsung Electronics
6.1
LG Electronics
5.6
Kievstar
5.3
Procter & Gamble
5.3
Hexagone
4.6
Noblesse
3.7
Seldico Ukraine
3.3
L'Oréal
3.2
UMC/MTS
3.2
Image Holding
3.1
Source: Adex
categories (2007)
Category
Mass media
Auto
Communications
Cosmetics
Retail
Pharmaceuticals
Entertainment
Alcohol
Computers
Perfumery
US$ (mill)
57.5
46.4
25.3
21.0
16.4
15.3
14.5
14.1
12.0
11.6
Source: Adex
413
UKRAINE: RADIO
RADIO
Source: Tavr, Communicorp, UMH, ProActive Media Consulting, Ukrainian Radio Group,
Denmark Media, National Radio Company of Ukraine
Costs/audiences
Station
Type
National
Russkoe radio
music
Shanson
music
Nashe radio
music
Hit FM
music
Lux FM
music
Europa Plus
music
UR-1
talk
Melodiya
music
Avtoradio
music
Sharmanka
music
Kiss FM
music
Gala radio
music
Radio 5
talk/music
Vzrosloe radio
music
Era FM
talk/music
UR-2 (Promin')
talk
Love radio
music
Stilnoe radio
music
Star FM
music
UR-3
talk
Main regional (Kiev)
NRJ
music
Radio Stolitsa
music
Jam FM
music
Nostalgie
music
Music radio
music
Europa FM
music
Narodnoe radio
music
Prosto radio
music
Renaissance
music
Peak rate
(30 sec)
(US$)
Peak adult
audience
(000s)
30 sec peak
adult CPT
(US$)
583.1
275.6
583.7
600.6
510.9
347.5
411.9
389.2
448.5
378.1
351.0
374.4
440.7
325.0
477.5
154.5
284.7
200.8
137.7
-
2,287.9
2,287.4
2,110.0
1,995.4
1,550.8
1,382.1
1,290.4
1,266.9
1,069.0
892.7
619.9
563.3
464.0
401.4
299.3
282.8
243.5
168.5
147.2
89.0
0.25
0.12
0.28
0.30
0.33
0.25
0.32
0.31
0.42
0.42
0.57
0.66
0.95
0.81
1.60
0.55
1.17
1.19
0.94
-
148.3
135.3
115.2
114.4
95.2
93.2
73.7
65.3
62.6
87.0
78.7
60.0
80.0
94.0
89.0
60.0
84.0
64.1
1.70
1.72
1.92
1.43
1.01
1.05
1.23
0.78
0.98
Source: Tavr, Communicorp, UMH, ProActive Media Consulting, Ukrainian Radio Group,
Denmark Media, National Radio Company of Ukraine
414
UKRAINE: RADIO
Top radio
sales houses (2007)
Sales house
Stil' Radio
UMG
Radio Expert
FM Solutions
Source: Tavr, Communicorp, UMH, ProActive Media Consulting,
Ukrainian Radio Group, Denmark Media, National Radio Company of Ukraine
Top radio
owners (2007)
Owner
UMH
Tavr
ProActivemedia Cons
Ukraine RadioGroup
National Radio Company
Communicorp Group
Source: Tavr, Communicorp, UMH, ProActive Media Consulting,
Ukrainian Radio Group, Denmark Media, National Radio Company of Ukraine
415
UKRAINE: OUTDOOR
OUTDOOR
Billboard 6x3
City Light 1.8x1.2
Prism 6x3
Bus shelter 1.8x1.2
Light Box 4x3
Kiosk 1.8x1.2
Elite pane 1x0.7
Scroller 1.8x1.2
Billboard 12x3
Pylon 3x1.5
Pillar 2.8x1.4
Light Box 6x3
Billboard 8x4
Scroller 3x2
Prism 4x3
Street panel 3x1.5
Light Box 8x4
Billboard 4x3
Billboard 8x2
City Light 2x3
Billboard 10x4
Light Box 7x4
Number of
sites
24,996
13,298
3,364
1,531
379
254
206
150
144
136
120
101
98
86
81
70
65
63
39
37
35
22
Cost per panel
per month (UAH)
2,020
707
2,020
707
1,807
1,212
455
707
4,622
1,515
1,515
2,778
2,490
1,013
1,128
2,020
6,685
1,010
1,334
624
4,193
6,542
Source: UMM, Monitoring ZMI, agency estimates
416
UKRAINE: OUTDOOR
Top ten outdoor
advertisers (2007)
categories (2007)
Outdoor expenditure
Advertiser
US$ (mill)
Kievstar
7.8
J.T.I.
7.5
Philip Morris
6.2
MTS
5.3
Samsung electronics
4.7
UMC
4.0
Ukrainian Radiosystems
4.0
Epicentr
3.7
LG electronics
3.7
Inter telecom
3.3
Category
Retail
Communications
Tobacco
Alcohol
Auto
Mass media
Social ads
Finance
Entertainment
Real estate
Source: UMM, agency estimates
Top ten outdoor
contractors (2007)
Outdoor revenue
Contractor
US$ (mill)
Octagon
24.2
Bigboard
23.1
Poster
14.9
Luvers
14.8
RTM
14.1
News Outdoor Ukraine
12.4
Ecosvit
10.1
Perekhid Outdoor
9.8
Ukrainian Advertising
8.2
Star
7.3
417
Outdoor expenditure
US$ (mill)
51.7
38.3
23.4
21.4
20.8
18.2
17.8
13.6
10.8
8.2
UKRAINE: CINEMA
CINEMA
Number of cinema screens: 150-200
per week: UAH 1,000
Average CPT: UAH 255
Source: Kinomedia
Trend in admissions
Admissions
(mill)
5
8
10
12
12
18
2002
2003
2004
2005
2006
2007
Source: Kinomedia
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income/Class
Student
Specialist (not top manager)
Employee
Qualified worker
Top manager
Private owner
Director of enterprise
Other
%
40
37
21
2
%
43
57
%
31.5
12.8
12.1
6.8
5.7
3.6
3.5
24.0
Source: Cinema Analytics
418
UKRAINE: CINEMA
Gross takings
US$ (mill)
4.1
3.4
2.2
2.1
2.1
-
Film
Ирония судьбы. Продолжение
Pirates of the Carribean: At World's End
Shrek 3
Transformers
Taxi 4
Live Free or Die Hard
Ocean's Thirteen
Ratatouille
Night at the Museum
Source: Kinobusiness
Top ten cinema advertisers (2007)
Advertiser
MTS
Nokia
Ukrautovaz
Ukrauto
Kraft Foods
Unilever
Sun Interbrew
Kievstar
Viva
McDonalds
Source: Kinomedia
Top ten cinema product categories (2007)
Share of cinema
expenditure (%)
30
20
12
9
8
7
5
4
3
2
Category
Auto
Communication
Alcohol
Beer
Household applicances
Cigarettes
Cosmetics
Shops/shopping centres
Internet providers
Mass media
Source: Kinomedia
419
UKRAINE: CINEMA
Top ten cinema owners (2007)
Owner
Butterfly
Liniya-kino
Odessa-kino
Kinopalace
Kinosistema
Multiplex
Kinocentre
Kiev
Park
Cinema-City
Source: Kinobusiness
Top cinema sales houses (2007)
Cinema revenue
US$ (000s)
5,200
1,200
1,000
700
600
300
Sales house
Kinomedia Advertising
Movie
BF Media
Alfa
Kinopalace
Liniya-kino
Source: Kinomedia
420
UKRAINE: INTERNET
INTERNET
Source: TNS Ukraine
Source: TNS Ukraine
Typical monthly cost of internet access: US$10
Source: Agency estimate
Average time spent online per day (adults with
internet access): 69 mins
Source: TNS Ukraine
Cost of display ads
Type
Business
Realty
Service/Mail
Auto
News
Rest
Sport
I-Shop
Multimedia
(US$)
24
18
16
14
10
10
10
8
6
Weather
5
Portals
3
Source: ITCG.ua
Top paid-search keywords
Keyword
погода
новости
гороскоп
работа
автобазар
ukr.net
футбол
переводчик
погода в киеве
работа в киеве
сонник
Google (US$)
1.39
1.13
5.49
0.41
0.15
0.60
0.30
0.80
0.57
0.57
1.07
Source: Google, Yandex, Bigmir
421
UKRAINE: INTERNET
Top ten internet sites
(2007)
Site
bigmir.net
ukr.net
marketgid.com
i.ua
gismeteo.ua
korrespondent.net
obozrevatel.com
ua.redtram.com
online.ua
for-ua.com
Unique visitors
per month (000s)
6,866.1
6,876.6
4,100.6
3,224.6
2,890.4
2,473.0
2,255.4
2,385.5
1,871.4
1,845.4
Top ten internet media owners
(2007)
Owner
Bigmir-Internet
Meta
ukr.net
RBC Ukraine
Oboz.ua
Pravda.com.ua
Glavred
Online.ua
Magnet
UMH
Internet revenue
US$ (mill)
3.0
2.0
2.0
1.0
1.0
0.5
0.5
0.5
0.3
0.2
Source: bigmir.net
Source: bigmir.net
Top internet advertisers
(2007)
Top internet product categories
(2007)
Advertiser
UMC
Life:)
Kyivstar GSM
Beeline
Samsung
RBA
BBH
US$ (000s)
700
700
500
500
300
200
200
Category
Communications
Auto
Business/finance
FMCG
Computers/software
General goods/services
Source: ITCG.ua
Source: ITCG.ua
422
US$ (mill)
2.0
2.0
1.5
1.5
1.0
1.0
UKRAINE: MEDIA REACH/OVERALL
MEDIA REACH
Television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
87.8
32.0
14.0
58.4
45.0
1.5
9.0
Weekly
95.1
66.3
47.0
73.6
75.0
6.7
15.0
Monthly
95.6
73.8
64.8
75.5
85.0
18.0
17.8
Source: GFK-Ukraine, TNS-Ukraine, Doors consulting, ZenithOptimedia Group estimates
OVERALL
Top ten overall
advertisers (2007)
categories (2007)
Advertiser
Procter & Gamble
UMC
Nestle
Unilever
Schwarzkopf&Henkel
Kraft Foods
Samsung Electronics
Benckiser
Colgate Palmolive
InBev
Category
Communication
Hygiene
Pharmacy
Food
Alcohol
Tobacco
Household cleaning
Finance
Retail
Auto
Source: GFK-Ukraine, UMM, Monitoring ZMI,
ZenithOptimedia Group estimates
Source: GFK-Ukraine, UMM, Monitoring ZMI,
Top
sales houses (2007)
Top media
owners (2007)
Media revenue
Sales house
US$ (mill)
Inter Reklama
779.9
Stil S
443.0
Prioritet (Videointernation)
603.5
Sfera TV
88.0
Media revenue
Owner
US$ (mill)
Valeriy Horoshkovskiy (Inter)
658.4
Alexandr Rodnyanskiy (1+1)
519.8
Victor Pinchuk (H, M1, ICTV, STB)
427.3
Renat Axmetov (TRK Ukraine)
73.9
Igor Kolomiyskiy (TET)
54.0
Valeriy Horoshkovskiy (NTN)
42.5
Vladimir Kosterin (Tonis)
15.7
UMH
-
Source: GFK-Ukraine, Monitoring ZMI,
Source: GFK-Ukraine, Monitoring ZMI,
423
GLOSSARY
Circulation
Number of copies sold or distributed.
Cost per thousand (CPT)
The average cost of reaching one
thousand of the target population.
IPTV
Internet Protocol Television: television
transmitted using internet protocols,
normally over a telephone line.
Peak time
The period in a day in which advertising is
most expensive.
Penetration
The proportion (%) of a given target
market group reached by a medium.
PVR
Personal Video Recorder: hard disc
recording equipment
Ratecard
A price-list issued by media owners for
different space sizes or time lengths.
Rating
One rating point is one per cent of the
target audience.
Reach
% of a given audience exposed to a
given medium over a given time.
Readership
Having read or looked at a publication
within its publishing interval.
Television rating (TVR)
See Rating
TV home
A household receiving television
transmissions.
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