twb0908_0901 - Transworld Business

EXPOSURE-METER
Fanning Holds The Lead, Race For Second Heats Up
T R A N S WO R L D
B
NE
USI
sur
SS
f
Consistent scoring performances from
the top five surfers in the 2008 Surf
Exposure-Meter race are making for some
tight monthly tallies. Only 1,500 points
separate Jamie O’Brien, Jordy Smith, and
Dane Reynolds—who are sitting in second,
third, and fourth respectively—so the
second place spot could go to any of these
guys. Fanning seems to have a tight grip at
pole position for now, but with the pile-up
of points for the other top five competitors,
he shouldn’t feel too safe.
Jamie O’Brien scored a healthy
mix of advertising and edit points this
month, but his 4,900 total points pale in
comparison to both Jordy Smith and Dane
Reynolds. Smith logged in 7,025 points
this month, and Reynolds topped off the
trio with 7,825 points overall. If this trend
continues next month then both Smith
and Reynolds will over take O’Brien in
the rankings.
Another interesting development is that
Kelly Slater moved up within striking distance
of the top five by scoring 7,475 points of his
own. Slater is always a threat in the ExposureMeter race, so keep an eye on him in the
coming months. It’s almost certain that he’ll
clinch his ninth world title within the next
couple of WCT events. In fact, according
to a poll on transworldbusiness.com, 34
percent (or 101 out of 301 total voters) of
those who responded to the poll think Slater
will clinch the world title at the Trestles
event. Only time will tell, but regardless of
what happens you can expect to see some
high-scoring months out of Slater for the rest
of the season.
That’s all the analysis for now, but make
sure to log on to transworldbusiness.com
for the latest developments in Surf
Exposure-Meter.
January–August 2008 Tally
0
10,000
20,000
30,000
40,000
50,000
1. Mick Fanning (2, 3, 1.34, 1)
23,600
17,675
(41,275)
2. Jamie O’Brien (1, 7, 2.27, 2)
25,200
11,125
(36,325)
3. Jordy Smith (5, 2, 0.85, 3)
16,500
19,400
(35,900)
4. Dane Reynolds (13, 1, 0.46, 4)
10,950
23,750
(34,700)
5. Taj Burrow (3, 9, 1.63, 5)
17,625
10,800
(28,425)
6. Kelly Slater (14, 4, 0.71, 7)
10,800
15,250
(26,050)
7. Andy Irons (6, 6, 1.21, 8)
14,200
11,750
(25,950)
8. Bruce Irons (4, 20, 2.74, 6)
17,300
6,325
(23,625)
9. Nathan Fletcher (23, 5, 0.59, 10)
7,600
12,925
(20,525)
10. Joel Parkinson (11, 11, 1.32, 11)
11,500
8,725
(20,225)
11. Clay Marzo (8, 26, 2.35, 12)
12,750
5,425 (18,175)
12. Julian Wilson (31, 8, 0.61, 9)
6,650
10,850
(17,500)
13. Dion Agius (15, 16, 1.55, 27)
10,425
6,725
(17,150)
14. Cory Lopez (27, 10, 0.73, 15)
7,200
9,850
(17,050)
15. Mikala Jones (7, 71, 5.94, 19)
13,225
2,225 (15,450)
16. Kolohe Andino (10, 52, 4.14, 13)
12,425
3,000 (15,425)
17. Timmy Reyes (29, 13, 0.86, 14)
7,000
8,150
(15,150)
18. Yadin Nicol (26, 14, 0.96, 17)
7,225
7,525
(14,750)
19. Dustin Payne (24, 15, 1.08, 36)
7,400
6,875
(14,275)
20. Bobby Martinez (20, 30, 1.95, 28)
9,300
4,775 (14,075)
21. C.J. Hobgood (17, 36, 2.35, 22)
9,825
4,175 (14,000)
22. Rob Machado (12, 61, 4.35, 16)
11,300
2,600 (13,900)
23. Josh Kerr (18, 37, 2.33, 20)
9,625
4,125 (13,750)
24. Tim Curran (16, 48, 3.01, 21)
10,000
3,325 (13,325)
25. Taylor Knox (28, 22, 1.16, 18)
7,100
6,125
(13,225)
26. Koby Abberton (9, 403, 0, 29)
12,625
(12,625)
editorial
Rank
Name
Points
SURF
27. Matt Archbold (36, 21, 0.93, 26)
5,800
6,250
(12,050)
1. Dane Reynolds
23,750
24%
28. Dustin Barca (63, 12, 0.44, 22) 3,700
8,325
(12,025)
2. Jordy Smith
19,400
13%
3. Mick Fanning
17,675
19%
29. Gabe Kling (19, 61, 3.62, 35)
9,400
2,600 (12,000)
4. Kelly Slater
15,250
28%
30. Alex Gray (40, 19, 0.84, 24)
5,400
6,400
(11,800)
5. Nathan Fletcher
12,925
28%
6. Andy Irons
11,750
17%
31. Dean Morrison (21, 48, 2.41, 25)
8,000
3,325 (11,325)
7. Jamie O’Brien
11,125
22%
32. Eric Geiselman (22, 51, 2.39, 31)
7,900
3,300 (11,200)
8. Julian Wilson
10,850
4%
9. Taj Burrow
10,800
16%
33. Bede Durbidge (24, 44, 2.07, 33)
7,400
3,575 (10,975)
10. Cory Lopez
9,850
55%
11. Joel Parkinson
8,725
22%
34. Hank Gaskell (43, 25, 0.91, 29)
5,000
5,500
(10,500)
12. Dustin Barca
8,325
71%
35. Mark Healey (64, 16, 0.54, 34) 3,625
6,725
(10,350)
13. Timmy Reyes
8,150
74%
MAGAZINES
14. Yadin Nicol
7,525
19%
36. Ry Craike (32, 40, 1.75, 39)
6,525
3,725 (10,250)
15. Dustin Payne
6,875
24%
TABULATED
16. Dion Agius
6,725
67%
37. Benji Weatherley (29, 54, 2.48, 32)
7,000
2,825 (9,825)
16. Jeremy Flores
6,725
12%
38. Makua Rothman (34, 43, 1.66, 41)
6,000
3,625 (9,625)
16. Mark Healey
6,725
65%
19. Alex Gray
6,400
25%
39. Ola Eleogram (54, 27, 0.81, 37) 4,300
5,300 (9,600)
20. Bruce Irons
6,325
77%
21. Matt Archbold
6,250
7%
40. Ian Walsh (65, 24, 0.63, 38) 3,525 5,600
(9,125)
22. Taylor Knox
6,125
7%
41. Damien Hobgood (49, 35, 1.13, 45)
4,725 4,200 (8,925)
23. Dave Rastovich
6,000
13%
24.
Ian
Walsh
5,600
80%
42. Mitch Coleborn (66, 28, 0.67, 40) 3,500 5,225 (8,725)
25. Hank Gaskell
5,500
38%
43. Donavon Frankenreiter (43, 46, 1.45, 43)
5,000 3,450 (8,450)
26. Clay Marzo
5,425
4%
27. Ola Eleogram
5,300
79%
44. Mike Losness (37, 65, 2.26, 42)
5,700 2,525 (8,225)
Transworld SURF
28. Mitch Coleborn
5,225
98%
29. Jamie Sterling
5,025
30%
45. Ben Bourgeois (58, 34, 0.92, 67) 3,900 4,225 (8,125)
30. Bobby Martinez
4,775
46%
46. Dave Rastovich (99, 23, 0.33, 58) 2,000 6,000
(8,000)
31. Reef McIntosh
4,625
24%
32. Mark Occhilupo
4,425
36%
47. John John Florence (38, 73, 2.55, 44)
5,600 2,200 (7,800)
33. Peter Mendia
4,300
9%
34. Ben Bourgeois
4,225
53%
48. Jeremy Flores (197, 16, 0.14, 47) 950 6,725
(7,675)
35. Damien Hobgood
4,200
31%
49. Roy Powers (51, 56, 1.65, 46)
4,500 2,725 (7,225)
36. C.J. Hobgood
4,175
22%
37. Josh Kerr
4,125
29%
49. Shane Dorian (53, 55, 1.6, 61)
4,450 2,775 (7,225)
90 - SEP ’08
TWB0908_Surf Exposure-Meter.indd 90
BUS
INE
SS
f
sur
1. Mick Fanning
• Total points scored this month: 5,100
• Rip Curl Ads, Sex Wax ads
• Solid editorial performance
EVEN
2. Jamie O’Brien
• Total points scored this month: 4,900
• Rusty ads, Arnette ads
• Solid edit coverage
EVEN
3. Jordy Smith
• Total points scored this month: 7,025
• O’Neill ads, Dakine ads
• Tons of edit coverage
EVEN
4. Dane Reynolds
• Total points scored this month: 7,825
• DC ads
• Tons of editorial coverage
EVEN
5. Taj Burrow
• Total points scored this month: 3,550
• Globe ads
• Minimal editorial coverage
EVEN
advertising
Points
Rank
1.
Jamie O’Brien
25,200
1.
Rank
Name
Points
Channel Islands
228
1.
D.Hump
33,025
52%
2.
Mick Fanning
23,600
31%
3.
Taj Burrow
17,625
17%
4.
Bruce Irons
17,300
2.
Quiksilver
215
2.
Russo
27,375
3.
Billabong
211
3.
Nelson
26,550
4.
O’Neill
156
4.
Jones
16%
56%
5.
Jordy Smith
26,225
16,500
5.
Volcom
133
5.
Struntz
43%
40%
6.
24,475
Andy Irons
14,200
6.
Rip Curl
125
6.
Flindt
40%
39%
23,125
7.
Mikala Jones
13,225
7.
Globe
122
7.
Aichner
25%
60%
22,225
71%
8.
Clay Marzo
12,750
8.
Hurley
121
8.
Bielmann
21,475
24%
9.
Koby Abberton
12,625
9.
Oakley
120
9.
Lawrence
21,025
37%
8%
10.
Kolohe Andino
12,425
10.
Reef
108
10.
Straley
18,850
55%
23%
11.
Joel Parkinson
11,500
11.
Red Bull
106
11.
Shorty
16,100
26%
4%
12.
Rob Machado
11,300
12.
Von Zipper
102
12.
Kenworthy
15,150
11%
15%
13.
Dane Reynolds
10,950
13.
Dragon
92
13.
Dorsey
14,775
27%
54%
14.
Kelly Slater
10,800
14.
Nixon
88
14.
Sherman
14,750
34%
42%
2%
31%
15.
Dion Agius
10,425
14.
Rusty
88
15.
Shield
14,675
37%
51%
16.
Tim Curran
10,000
16.
DVS
83
16.
Stacy
14,300
23%
12%
17.
C.J. Hobgood
9,825
17.
Vans
82
17.
Scott
13,575
16%
59%
18.
Josh Kerr
9,625
18.
Boost
81
18.
English
12,750
13%
10%
19.
Gabe Kling
9,400
18.
Electric
81
19.
Childs
12,050
77%
16%
20.
Bobby Martinez
9,300
20.
Body Glove
68
20.
Servais
10,900
15%
78%
21.
Dean Morrison
8,000
20.
DaKine
68
21.
Stafford
10,500
55%
32%
22.
Eric Geiselman
7,900
22.
Creatures of Leisure
67
22.
Burkard
9,875
20%
0%
23.
Nathan Fletcher
7,600
23.
Spy
66
23.
Ellis
9,850
49%
13%
24.
Bede Durbidge
7,400
24.
JS
62
24.
Gilley
9,700
68%
28%
24.
Dustin Payne
7,400
25.
etnies
57
25.
Frieden
9,675
4%
17%
26.
Yadin Nicol
7,225
26.
Smith
52
26.
McKenna
8,925
2%
0%
27.
Cory Lopez
7,200
27.
DC
51
27.
Smith
7,900
42%
28%
28.
Taylor Knox
7,100
28.
Vestal
50
28.
Bosko
7,875
23%
31%
29.
Benji Weatherley
7,000
29.
Adio
49
29.
Morris
7,425
15%
61%
29.
Timmy Reyes
7,000
30.
Freestyle
46
30.
Sharp
7,200
46%
18%
31.
Julian Wilson
6,650
31.
Kustom
44
31.
Ghiglia
6,750
28%
63%
32.
Ry Craike
6,525
31.
Monster
44
31.
Miller
6,750
5%
43%
33.
Joel Tudor
6,200
33.
Fox
43
33.
Carey
6,450
29%
40%
34.
Kamalei Alexander
6,000
34.
Anon
42
34.
Wolcott
6,000
20%
58%
34.
Makua Rothman
6,000
35.
Firewire
40
35.
Taras
5,825
3%
68%
36.
Matt Archbold
5,800
35.
T&C
40
36.
Bauer
5,800
37.
Mike Losness
5,700
37.
Lost
38
37.
Hennings
5,400
38.
John John Florence
5,600
37.
Xcel
38
38.
Joli
4,650
39.
Ozzie Wright
5,500
39.
Arnette
37
39.
Hansen
4,475
40.
Alex Gray
5,400
39.
Stretch
37
40.
Testamale
4,400
41.
Flynn Novak
5,100
41.
Gravis
35
41.
Sardelis
4,275
41.
Ryan Carlson
5,100
41.
Ocean Minded
35
42.
Troyer
4,200
43.
Donavon Frankenreiter
5,000
41.
SB
35
43.
Van Gysen
4,100
43.
Hank Gaskell
5,000
44.
Analog
34
43.
Williams
4,100
Nat Young
5,000
44.
DHD
34
45.
Hank
3,975
25%
51%
35%
51%
55%
Brand
photographers
Points
Surfing
Rank
logo wars
Name
Surfer
Brian Conley
4,000
50%
50%
0%
39.
Stephen Koehne
3,825
48%
0%
52%
HOW TO READ THE CHART
40.
Dean Brady
3,725
24%
76%
0%
1. Mick Fanning (2, 3, 1.34, 1)
40.
Ry Craike
3,725
46%
3%
51%
42.
Ken Collins
3,700
0%
5%
95%
43.
Makua Rothman
3,625
33%
48%
19%
44.
Bede Durbidge
3,575
45%
27%
28%
45.
Aamion Goodwin
3,500
6%
54%
40%
46.
Donavon Frankenreiter
3,450
41%
56%
3%
43.
Nathaniel Curran
5,000
44.
RVCA
34
46.
Gibson
3,900
▼
Editorial
T R A N S WO R L D
38.
Surfer
Advertising
The Top Five Overall
----------------------- -- --- --------- --
Overall Rank
Surfer
Advertising Ranking
Edit Ranking
Ad/Edit Ratio
Ranking Last Issue
Surfing
47.
Stephanie Gilmore
3,425
24%
50%
26%
43.
48.
Dean Morrison
3,325
48%
52%
0%
47.
Brett Simpson
4,950
47.
Anarchy
33
46.
Olson
3,900
48.
Peter Devries
3,325
0%
100%
0%
48.
Andrew Doheny
4,900
48.
Nike
31
48.
Murray
3,800
48.
Tim Curran
3,325
0%
28%
72%
49.
Damien Hobgood
4,725
49.
Jack’s
29
49.
Van Swea
3,725
51.
Eric Geiselman
3,300
85%
0%
15%
50.
Rizal Tanjung
4,625
49.
Matix
29
50.
Kew
3,700
T H E L E A D E R I N B O A R D S P O R T S N E W S A N D I N F O R M AT I O N
8/12/08 5:37:46 PM