a Media Kit - The Verbal Math Lesson

THE VERBAL MATH LESSON SERIES
2014 Press Kit
Mountcastle Company Presents
The Verbal Math Lesson
Books 1, 2, and 3
Now refreshed for a second edition!
Mountcastle Company
www.ReadingLesson.com
[email protected]
(925) 365-1375
About us.
At Mountcastle Company, we
believe in publishing the best products
for early education. We have a long
history of developing extraordinary
products for children, beginning with
the company’s �irst product, The
Reading Lesson, which was published
in 2001. Since then, we’ve been
committed to publishing the most
effective and intelligent books for
young children and teenagers.
While children may get a solid
foundation in math and reading in
schools, it’s often dif�icult to �in
quality products outside required
curriculum to supplement traditional
education. All of our books take a
unique approach to math and reading for example, our Verbal Math series is
based on the method of teaching
children to do math mentally, or without a pencil or paper. This unusual and
new strategy of teaching math has
been embraced by parents across the
US and all over the world.
Mountcastle Company is a family
company, and we work tirelessly to
bring parents the best educational
products available. You can �ind out
more about our company and our
products at www.ReadingLesson.com.
For all media inquiries, contact
[email protected]
Intelligent products for intelligent kids.
www.ReadingLesson.com
Mountcastle Company
2305 Camino Ramon, Suite 221
San Ramon, Ca 94583
(925) 365-1375
[email protected]
2nd ed.
THE VERBAL MATH LESSON 1
Step by Step Math without Pencil or Paper
Summary:
Everyone thinks kids hate math. But the truth is,
5+4 = ?
kids don’t hate math - they hate worksheets! Writing down equations takes �ine motor skills that
young children haven’t yet developed, which makes
the process of learning math dif�icult and tedious.
When you take the writing part out of the equation,
children love math!
Title: The Verbal Math
Lesson 1 - Step by Step
Math Without Pencil or
Paper (2nd ed.)
Sub: Education
Author: Michael Levin,
M.D., Charan Langton
ISBN: 978-0-913063-27-9
Format: PB
Size: 0.4 x 6.1 x 9.1 in
Price: $12.95
Pub Date: April 2014
Math done mentally, or Verbal Math, makes math
fun. Children see math problems as a game and a
challenge. In the second edition of Verbal Math
Lesson, Book 1, handwriting is removed from math
problems to help children cement fundamental
mathematical skills. problems without having to do
any writing at all. The �irst book of the Verbal Math
Lesson series introduces children to the basic
concept of adding and subtracting, and works its
way up to math problems involving numbers with
double digits. The book is best for children between
ages 4 and 7.
Developed as a supplement to traditional math
education, the Verbal Math Lesson is completely
comprehensive, step-by-step, and leaves no area
undone. The Verbal Math Lesson is an incredibly
unique and unusual product that parents and kids
both love.
About the Authors:
The Verbal Math Lesson Series was written by
Charan Langton and Michael Levin, M.D. Dr. Levin is
a child psychiatrist who used his experience in
pediatrics to develop a program that teaches children to read in an effective way. Dr. Levin incorporated his knowledge of child development to create
the series of books, and tested it on hundreds of
children in his practice. Charan Langton is an engineer and MBA who helped develop and create the
content for the book. They are also the authors of
the Verbal Math Lesson Series, The Reading Lesson,
and Big Words for Little Kids.
2nd ed.
THE VERBAL MATH LESSON 2
Step by Step Math without Pencil or Paper
Summary:
Everyone thinks kids hate math. But the truth
is, kids don’t hate math - they hate worksheets!
Writing down equations takes �ine motor skills
that young children haven’t yet developed,
which makes the process of learning math
dif�icult and tedious. When you take the writing
part out of the equation, children love math!
Title: The Verbal Math
Lesson 2 - Step by Step
Math Without Pencil or
Paper (2nd ed.)
Sub: Education
Author: Michael Levin,
M.D., Charan Langton
ISBN: 978-0-913063-28-6
Format: PB
Size: 0.4 x 6.1 x 9.1 in
Price: $12.95
Pub Date: April 2014
The Verbal Math Lesson 2 focuses on
complicated mental math problems, such as
adding and subtracting double digit numbers.
The book also introduces the concept of
multiplication, and brie�ly goes over the
fundamentals of division. The book teaches
children tips and tricks for doing these types of
problems mentally. As with Verbal Math Lesson
1, this books helps children learn to master
dif�icult problems without any writing at all.
Developed as a supplement to traditional math
education, the Verbal Math Lesson is completely comprehensive, step-by-step, leaving no
area undone. The Verbal Math Lesson is an
incredibly unique and unusual product that
parents and kids both love. Ages 7 to 8.
About the Authors:
The Verbal Math Series was written by Charan
Langton and Michael Levin, M.D. Dr. Levin is a child
psychiatrist who used his years of experience in
pediatrics to develop a program that teaches children to read in an effective way. Dr. Levin incorporated his knowledge of child brain development and
learning to create the series of books, and tested it
on hundreds of children in his practice. Charan
Langton is an engineer and MBA who helped
develop and create the content for the book. They
are also the authors of the Verbal Math Lesson Series,
The Reading Lesson, and Big Words for Little Kids
2nd ed.
THE VERBAL MATH LESSON 3
Step by Step Math without Pencil or Paper
Summary:
Everyone thinks kids hate math. But the truth
is, kids don’t hate math - they hate worksheets!
Writing down equations takes �ine motor skills
that young children haven’t yet developed,
which makes the process of learning math
dif�icult and tedious. When you take the writing
part out of the equation, children love math!
Title: The Verbal Math
Lesson 3 - Step by Step
Math Without Pencil or
Paper (2nd ed.)
Sub: Education
Author: Michael Levin,
M.D., Charan Langton
ISBN: 978-0-913063-29-3
Format: PB
Size: 0.4 x 6.1 x 9.1 in
Price: $12.95
Pub Date: April 2014
The Verbal Math Lesson 3 helps children
master very dif�icult mathematical problems,
such as adding and subtracting triple digit
numbers, calculating money, multiplication and
division of triple digit numbers, and introduces
the concept of fractions and basic algebra. The
book is completely unique because it uses
simple concepts to help young children calculate these types of problems mentally and
without pencil or paper.
Developed as a supplement to traditional math
education, the Verbal Math Lesson is completely comprehensive, step-by-step, leaving no
area undone. The Verbal Math Lesson is an
incredibly unique and unusual product that
parents and kids both love. Ages 8 to 11.
About the Authors:
The Verbal Math Series was written by Charan
Langton and Michael Levin, M.D. Dr. Levin is a child
psychiatrist who used his years of experience in
pediatrics to develop a program that teaches children to read in an effective way. Dr. Levin incorporated his knowledge of child development and
learning to create the series of books, and tested it
on hundreds of children in his practice. Charan
Langton is an engineer and MBA who helped
develop the book. They are also the authors of the
Verbal Math Lesson Series, The Reading Lesson, and
Big Words for Little Kids
2nd ed.
THE VERBAL MATH LESSON SERIES
Step by Step Math without Pencil or Paper
Marketing and promotion
The Verbal Math Lesson Series is already a beloved product that has been reviewed by countless
parenting, educational, and homeschool publications. To market the new edition of the book, we
plan to launch an intense PR campaign that will use several different strategies to increase awareness of the book. Firstly, the books will be sent to over 50 key bloggers in the relevant �ields of
education and parenting for reviews and giveaways. The books will also be featured in a comprehensive social media campaign, where we will promote the series and encourage others to download
demos of the �irst 2 chapters. Additionally, we plan on distributing sample copies to publications
with large circulations (Parenting magazine, Babble Media, Homeschool Weekly are examples)
where we will announce the launch of the book and request reviews. Additionally, we are planning
several traditional advertising campaigns to increase awareness and discoverability of the book.
If you’d like a list of our media targets and
contacts, please email [email protected].
Reviews & Praise
“[The] book is �illed with story problems that fuel
a child’s imagination making learning math really
fun.” Hip Homeschool Mom Blog
“The Verbal Math Lesson is one of those books I
wish I'd had earlier in the homeschooling
process.” The Old Schoolhouse Review
“[W]e are loving Verbal Math in our household!”
Beyond Silver and Gold Blog
“A great way to help one's child get a good head
start for later grades.” Midwest Book Review
“[T]he book helps a child understand the
language of math and builds a �irm foundation. A
child relies on his own mind to solve problems
and not on images, hash marks, or written
equations. It builds con�idence and it’s fun! It is
hard for a child to have to think about writing
correctly and solving a problem. The method
allows the child to enhance his knowledge of math
in a focused manner.” Families.com Reviews
@itsreadingtime
Facebook.com/VerbalMathLesson
Key selling points:
- Incredibly unique and unusual product
- Addresses early math education (hot button topic)
- Intended to be used as a supplement to school
learning, not as a subsitute
- Already has a fan base, praise, and positive reviews
- 2nd Ed. contains edited material and a fresh look
- Huge following in the homeschool community
- Fun, innovative approach to math
- Frees children from writing and worksheets
- Turns math into a game or fun activitiy
- Helps children build basic math concepts
- Meant for children between 5 and 7
Where the book is available:
Independent US bookstores, American
libraries, chain bookstores (such as Barnes
and Noble, Books A Million, etc.), Wal Mart
stores and online, independent educational supply stores, online book retailers
(Amazon.com, BookDepository.com,
Barnes and Noble Online, etc.), our company website: www.MathLesson.com
www.MathLesson.com