venue brochure

VEN UE B RO CH U R E
2013 Collections
July 19-23, 2012
T HE E VEN T
Mercedes-Benz Fashion
Dates: July 19 – 23, 2012
Week Swim (MBFW Swim)
Location: The Raleigh Hotel, Miami Beach, FL
is presented annually by
Attendance: 10,000+ by invitation only
IMG Fashion in Miami Beach,
Media + Buyers: 650+ (Domestic and international)
Florida at South Beach’s
Shows: 20+ runway shows & presentations
historic hotel, The Raleigh.
With its iconic, landmark
Timed to coincide with the swimwear industry’s largest trade show, MBFW
pool, it is one of Miami’s
resort collections while gaining exposure with the national and international
hottest destinations.
Swim provides a world-class runway platform to launch your swimwear and
fashion, style, and news media. IMG Fashion’s runway venues come complete
with the most experienced, professional production team in the industry.
MBFW Swim | The Event | 2
MARKETING BENEFITS
Beyond the Runway
- Designer content is seamlessly integrated into relevant
posts on the Offical Website, Facebook, Twitter and YouTube pages of MBFW Swim
- Each season, a custom social media calendar is created
to generate brand awareness and direct traffic to individual
designer’s websites
Official Website
- The Official Event Website’s designer section will include
images and video highlights of designer’s collection and a
link to individual designer’s websites (In 2011, mbfashionweek.com had over 1.3 million visitors from 169 different
countries)
- Online tools for designers to promote their brand including designer runway and backstage photos and videos, profiles, retail locations, links to designer website and e-commerce
- Blog stylized site includes real time event news, downloadable schedules, expanded designer content pages, and event scene featuring backstage and celebrity photos
Facebook
- Designer news, status updates with insider info, recent
photos, video links and contests provide over 222,000
fans (March 2012) an outlet to share and interact with your
brand and the Event
Twitter
- Up-to-date happenings at MBFW Swim are circulated to
over 89,000 followers (March 2012), which increases an
average of 3,000 over the course of each season
YouTube
- The Official YouTube channel brings the glamour of the
runway directly to millions of consumers worldwide. Via
the world’s largest entertainment platform, a dedicated
MBFW Swim YouTube channel grants at-home viewers a
front row seat to your collection
Additional Exposure
- Designer/Collection name inclusion in event advertisements in publications such as California Apparel News,
Ocean Drive Magazine, New York Times, The Daily, etc
- Editorial mention in the Official Program including designer name and headshot (Distributed to 5,000 attendees)
-Official Schedule with your collection name, show time
and venue is distributed in the Official Program, as well as
on the Official Event Website
- Inclusion in designer specific event signage at The Raleigh
Please contact Ashley Edes at ashley.edes@imgworld.
com or 646.871.2465 regarding marketing and social
media
MBFW Swim | The Event | 3
Mercedes-Benz Fashion Week Swim attracts
journalists, photographers, camera crews and top
media from around the world
Vogue
Life & Style
Seventeen
Teen Vogue
NBC
Access Hollywood
ELLE
Associated Press
Lucky
WWD
Reuters
Extra
Sports Illustrated
Miami Herald
Marie Claire
People Magazine
E!
InStyle
Mercedes-Benz Fashion Week Swim attracts
top international swimwear designers labels
and brands including:
A.Ché
Cosabella Mare
Lisa Blue
Speedo
Aguaclara
Crystal Jin
Lisa Maree
Swimwear Anywhere
ANK by Mirla Sabino
Custo Barcelona
Luli Fama
Tibi
Aqua Di Lara/Qiss Qiss
Diesel
Luxe by Lisa Vogel
Tommy Bahama
Aquarella
diNeila Brazil
Mara Hoffman
Tori Praver Swimwear
Ashley Paige
Dolores Cortés
Marysia Swim
Trina Turk
Badgley Mischka
Ed Hardy Swimwear
Nicolita
True Religion Swimwear
Beach Bunny Swimwear
Have Faith Swimwear
Norma Kamali
V Del Sol
Becca
Inca
Parke & Ronen
Vitamin A
Belusso
Jessica Simpson
Poko Pano
ViX Swimwear
Caffé Swimwear
Jogo Beach
Red Carter
White Sands Australia
Carmen Marc Valvo
Kooey Swimwear Australia
Rosa Cha
Zimmermann
Cia.Marítima
L*Space by Monica Wise
Sonia Vera Swimwear
Zingara
MBFW Swim | The Event | 4
CABAÑA G R AN DE
Location: The Raleigh Hotel
Runway: 90’ long x 6’ wide x 3/4” high
(white painted muslin)
Capacity: 390 seated*,
50 standing, 104 front row
*designated amount of sponsor seats
are additional to these numbers
Rental Time: 2 to 3 hours backstage,
1 hour front of house (subject to
change pending final schedule)
Rate: $8,500
MBFW Swim | Cabaña Grande | 5
Cabaña Grande:
- White tent with white stage set and white 3/4” runway located
adjacent to the Raleigh Hotel on 18th Street and Collins Avenue
- European Style overhead lighting
- Fully balanced sound system provides equalized coverage
for music playback
- Standardized seating plans to expedite pre-seating
- Backstage areas come fully equipped with garment racks, mirrors,
makeup lights, headsets and radio communication
- Climate-controlled air conditioned environment
- Continuous generator power
- Venue management and an experienced design team to handle
all lighting, sound, and staging requirements
- Volunteers will be on site to help set up and break down (stuff gift
bags, usher guests, and dress models backstage, if needed)
- Security will be provided to assure a safe and efficient flow of guests
MBFW Swim | Cabaña Grande | 6
OASIS
Location: The Raleigh Hotel
Runway: 56’ long x 6’ wide x 12” high
(white painted muslin)
Capacity: 140 seated*,
64 standing, 62 front row
*designated amount of sponsor seats
are additional to these numbers
Rental Time: 2 to 3 hours backstage, 1
hour front of house (subject to change
pending final schedule)
Rate: $5,500
MBFW Swim | Oasis | 7
Oasis:
- Clear tent venue with 12” raised covered runway located in the Raleigh Hotel’s sandy Oasis just behind the pool area
- Bench-style guest seating
- Fully balanced sound system provides equalized coverage of
music playback
- Standardized seating plans are provided to expedite pre-seating
- Backstage areas come fully equipped with garment racks, mirrors
and makeup lights, headsets and radio communication
- Climate-controlled air conditioned environment
- Continuous generator power
- Venue management and an experienced design team to handle
all lighting, sound, and staging requirements
- Volunteers will be on-site to help with set up and break down
(stuff gift bags, usher guests, and dress models backstage, if needed)
- Security will be provided to assure a safe and efficient flow of guests
MBFW Swim | Oasis | 8
RAL E IG H P O OL
If you are interested in presenting your collection in alternative, dynamic
ways, such as a suspended runway over The Raleigh pool with a tropical
foliage back drop, pool side exhibits and informal modeling, group shows,
and more, call us to customize your perfect event.
In addition to evening activities, if you are interested in engaging your
brand with consumers during a daytime event at The Raleigh’s iconic pool
please contact us to learn more. The opportunities could include styling sessions, trunk shows and personal shopping experiences, a runway
show or presentation, etc.
Contact:
Christina Neault
[email protected]
646-871-2410
MBFW Swim | Raleigh Pool | 9
RAL E IG H P E N T HOU SE
Current decor of The Raleigh Penthouse’s above,
past MBFW Swim events held in The Raleigh Penthouse below
The Raleigh Penthouse is the ideal location
for intimate runway settings, presentations
with passed champagne and cocktails, or
the perfect after-party to celebrate the
debut of your newest collection. Please call
us to discuss opportunities.
Contact:
Christina Neault
[email protected]
646-871-2410
MBFW Swim | Raleigh Penthouse | 10
SHOW P RODUC T ION
IMG Fashion, the world’s premiere fashion event
company, involved in over 30 industry and
consumer events around the world each year, offers
unparalleled show production expertise to
enhance the presentation of your collection. These
services include the following:
Individual Show
- Production Coordinator/Show Director
- Backstage Staff
- Hair & Makeup Artists
- Dressers
- Models (details on page 12)
- Pressers
- Pre-show workspace
- Rack Rentals
Does not include invitations, PR, front of house staff, run of show,
video/still photography, wardrobe stylist, music selection,
accommodations and travel, shipping of styled collection, gift bags,
custom scenery/lighting, or insurance. Brand logo, vinyl applied to upstage wall available for additional fee.
Individual Show Rate (includes venue fee):
$33,500 Cabaña Grande
$30,500 Oasis
Please contact Christina Neault at [email protected]
or 646-871-2410 to discuss the production of your show.
MBFW Swim | Show Production | 11
SHOW P RODUC T ION
Group Show
- Production Coordinator/Show Director
- Backstage Staff
- Hair & Makeup Artists
- Dressers
- Models (details below)
- Pressers
- Pre-show workspace
- Rack Rentals
- Gobo Lighting Brand Integration
- Guest List Management (including invitations, RSVPs, seating)
- Front of House Staff
Does not include individual designer PR, run of show, video/still
photography, wardrobe stylist, music selection, accommodations and
travel, shipping of styled collection, gift bags, custom scenery/lighting,
or insurance.
Group Show Rate (includes venue fee):
$10,000 per designer* Group Show
*minimum 4 designer participation
Model Casting (for both Individual and Group Shows)
IMG Fashion producers completely handle casting of the models
for your show. This process includes outreach to model agencies,
casting, schedule coordination with agencies, scheduling of
fittings and hair/makeup tests, and backstage model wrangling.
Model cards including measurements will be provided to designers
once casting is complete. Show costs listed on pages 11 and 12 include
up to 15 models. Designer may opt to hire extra models at an
additional cost.
Please contact Christina Neault at [email protected]
or 646-871-2410 to discuss the production of your show.
MBFW Swim | Show Production | 12
SPON SOR I N FOR MAT ION
IMG Fashion is dedicated to keeping the venues at Mercedes-Benz
Your sponsors may not conflict
Fashion Week Swim affordable for all participating designers. The event
with any of these categories:
exists in large part due to our generous sponsors and we engage with
brands that are dedicated to supporting you and the fashion industry as
a whole.
-M
otor Vehicles and
related categories
- Credit Cards and Payment Systems
In addition to the event support provided by our official sponsors, we
- Hotels and Residential Properties
understand that you may be pursuing individual sponsors for your show.
- Wireless/Broadband Providers
In doing so, we ask that you avoid brands in the categories listed here
so that there will not be any conflicts with the exclusivities extended to
- Shipping and Logistics
the event sponsors. Please keep in mind that this is an incomplete list that
- Mobile Phones, Handsets and PDAs
will expand. Therefore, please contact Danielle Calcara at 646.871.4533 or
- Tourism and Travel
[email protected] with any questions.
- Airlines
interested in working with you, but you are free to work with your
-N
on-Alcoholic Beverages
(sodas/energy drink)
own partners for these products.
- All spirits, liqueurs, beer and wine
The event also has hair care and makeup sponsors that may be
- Water (including flavored waters)
- Coffee and Coffee Products
- Regional Magazine
- National Newspaper
- Skincare and Suncare
MBFW Swim | Sponsor Information | 13
FI NAL S T E PS
Please read all venue information carefully before
making your selection. Indicate on the form on the
following page your top three choices including the
date and venue. Once completed, return via fax or
mail to IMG Fashion with a credit card authorization
form or company check for your 50% deposit by
April 18th, 2012. If you choose to email it, please send
it to Lauren Turner at [email protected].
Requests will not be considered without a deposit.
If this will be your first time showing with us, please include a designer
press kit along with your application. This should include a company and
designer profile detailing the history of the collection, images of the most
current collection, recent press coverage, and a distribution list. Please
submit this to us in hard copy format (electronic submissions will not be
accepted).
MBFW Swim | Final Steps | 14
VEN UE R EQU E S T FOR M
Company Name: Venue Choices:
Designer Name: Please indicate first, second, and third
Address: preferences of evening for your venue
Cabaña Grande: $8,500
Primary In-house Designer Contact: Phone: Fax: Email: Cell Phone: P.R. Company: P.R. Contact Name: Address: 
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Fri. July 20th
-
Sat. July 21st
-
Sun. July 22nd
-
Mon. July 23rd
OASIS: $5,500

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
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Fri. July 20th
-
Sat. July 21st
-
Sun. July 22nd
-
Mon. July 23rd
Phone: Fax: Please indicate here if you are
Email: interested in show production by IMG:
You must include your 50% deposit with this form. Receipt of your request
 Individual Show
 Group Show
and deposit does not guarantee a commitment from IMG Fashion. Your
deposit will not be processed until a time slot has been mutually agreed
upon; at that time, the deposit becomes non-refundable. Please make
For events in The Raleigh Penthouse
checks out to “IMG Fashion Division of IMG Worldwide” and send to IMG
or at The Raleigh pool, please contact
Fashion, 304 Park Avenue South, 4th Floor, NY, NY 10010. To pay by
Christina Neault at christina.neault@
credit card, fill out attached authorization form.
imgworld.com to customize a package
perfect for your needs.
Please send this form to IMG Fashion, Attn: Lauren Turner
fax: 212-772-0899 or email: [email protected]
Please note all forms & deposits are due back no later than April 18th, 2012
MBFW Swim | Form | 15
C redit C ard Authori z ation Form
I hereby authorize IMG Fashion Division of IMG Worldwide to make
Complete form and send to:
the following charges to the credit card listed below:
IMG Fashion Division of IMG Worldwide
✔ AMERICAN EXPRESS*  VISA  MASTERCARD

Attn: Lauren Turner
Cardholder’s Name: Email: [email protected]
*preferred credit card
Fax: 212-772-0899
Card Number: Expiration Date: Amount of Charge: $
Amount in Words: Signature of Card Holder: Date: Billing address: Zip Code: Phone Number: Invoice Number: Invoice Date: For Purchase of: For Show/Event: Designer Name: Business Phone #: Email Address of Contact: Company Name: Business Phone #: Email Address of Contact: Company Name: Business Phone #:
Business Fax #: Company Address:
MBFW Swim | Form | 16