Sponsorship Package - Mark Reynolds Memorial Bike Fund

St. Joseph Tour Start
September 8
Sponsorship Opportunities
Dear Corporate Sponsor,
This is the first year for St. Joseph to participate in the Tour of Missouri, North
America’s premier cycling event. We are looking to our business community to
help us make this stop the best of the entire race and showcase our beautiful
local area to a national audience.
On Monday, September 8th the entire Tour will start from St. Joseph, involving
a peloton of 120 elite cyclists, will travel 90 miles to Downtown Kansas City.
This will be the first leg of the seven day event that will culminate in St. Louis.
As the Tour Start, international, national, regional, and statewide possibilities
exist to attract attention to our community of sponsors.
In the Tour’s inaugural year last year, the estimated number of spectators
totaled 367,566 with 255,529 unique stage spectators, which is extremely
good bearing in mind it was a first-year event. The Tour attracted high-value
visitors. Household travel parties averaged 2.05 people spending $560.85. In
FYO7, average expenditures by domestic travelers in Missouri (per household
travel party) were $307.25. Also, the median household income of Tour of
Missouri spectators ($85K-$102K) compares favorably to FYO7 households
traveling to Missouri at ($47.5K-$50K). This could mean more potential for
increasing travel expenditures in the future.
We would like to invite you to join us in sponsoring this one-of-a-kind athletic
event. We are not asking for donations; we are extending an excellent
opportunity for advertising.
Please accept our invitation to join us as a local sponsor in 2008, as we
welcome the world’s professional cycling community back to Missouri.
Respectfully Yours,
Bob Fitzpatrick
Sponsorship Chair for the Local Organizing Committee
Tour of Missouri
[email protected]
Professional Reviews (07)
“The Tour of Missouri far exceeded all of our expectations, especially for a
first-year event. They clearly did a great job getting the word out as the crowds
were large, enthusiastic and knowledgeable. Medalist Sports did its usual firstclass execution of the event with challenging but safe courses and excellent
logistics throughout. Everyone involved with the Tour of Missouri set a very
high bar.”
-Sean Petty, COO, USA Cycling
“This is my 10th year in professional racing, so I’ve seen a lot of road races.
This tour is a first edition, but it’s like a big tour in Europe like Paris-Nice and
Tour of Switzerland. That is why I am so happy to win a big race like this one. It
means a lot to me.”
-Luciano Pagliarini, Brazil, Prodir-Saunier Duval, Stage 4 winner
“The fans have been awesome. The team has really enjoyed the race. To have
the third major race in the United States is special. It shows that cycling is
growing in this country…for me, this was a special race being the last for
Discovery Channel. It’s always great to win in the United States, especially with
the type of enthusiasm we’ve seen at all levels surrounding this race.
-George Hincapie, USA Discovery Channel, Race Champion
“I have covered the Super Bowl, the NCAA Final Four and World Series, and I
have to say this was better than any of those experiences. From start to finish,
it was one of the best events I’ve ever seen. It far exceeded my expectations.”
-Kathleen Nelson, senior reporter, St. Louis Post-Dispatch
“The Tour of Missouri is a shining example of the kinds of exciting and
forward-looking things that can be accomplished through private and public
partnerships. The State of Missouri, the Division of Tourism and the Hawthorn
Foundation demonstrated imagination and foresight in bringing the race to the
state and acting as its primary sponsor in the inaugural year. Governor Matt
Blunt and Lt. Governor Peter Kinder are to be congratulated for their leadership
and support of the Tour of Missouri. And the race’s corporate sponsors showed
a willingness to invest in launching an initiative that shows great promise.”
- Joe Sweeney, Editor & Publisher, Ingram’s, Kansas City’s Business
Magazine
“On September 10th, 2007, the Tour of Missouri was an unknown factor. The
Missouri field did not have the celebrity of the Tour of California, nor the terrain
of Tour de Georgia, but it did have an enthusiastic state spirit. From the
opening stage to the closing stage, people evidently loved the race. From the
main roads to the country lanes, people cheered the riders, enthusiastically
waving banners and flags. School bands played at sprint lines, showing their
local spirit. Fans jostled along the barriers, craning their necks to the riders.
And at the podium presentations, the crowds surged forward to the grandstand
to see the winners. No one left early to beat the crowd; they stayed and
cheered. So, as we left Missouri, we realized that the Tour of Missouri was no
longer an unknown factor, but now part of the growing American Grand Tour
landscape.”
- Neil Browne, Editorial Director, Road Magazine
Tour Start Sponsorship
Presentin 22 Avail
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SPONSOR
BENEFITS
$15000$10000 $5000 $1000 $500 $250
Booth at Race Finish
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Tickets to VIP Tent
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4
Tickets to VIP Dinner
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Logo on Street
Banners
PA Announcements
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Logo
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Mention in Press
Releases
Finish Line
Commercial
Map & Spectator
Guide Inclusion
Official Tour MO
Pamphlets Inclusion
Tour MO Website
Logo or Text on
Official
Tour of Missouri
Posters
Title sponsor of local
related events
Volunteer
Opportunities
Official Tour T-Shirts
Yard Signs
24 Avail
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2
2
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Text
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Specialty Sponsorships Include:
VIP Tickets
St. Joseph Tour T-Shirts
Presenting Package
Cost: $15,000
SPONSOR LEVEL DESIGNATION
• Company or Product will be designated as an Official Presenting Sponsor of the
St. Joseph, Start stage of the entire Tour.
• TOUR LOGO USE: Sponsor, with consent of the LOC & Tour of Missouri, may use
its Official Presenting sponsor designation in all company marketing, promotion,
and advertising.
BROADCAST EXPOSURE
• FINISH LINE BIG SCREEN TV COMMERCIAL: Sponsor is entitled to one (1)
complimentary 30-second commercial on the 10' X 13' big screen television
positioned at all finish line venues. The big screen TV educates and builds
excitement for spectators in the finish area enabling them to witness the final
1.5 hours of live racing action.
ON SITE EXPOSURE
• PA ANNOUNCEMENTS: Sponsor will be acknowledged on a regular basis
throughout the event over the PA system.
• AWARD PRESENTERS: Participate in presenting the award.
• COURSE BANNERS: 10’ X 3’ Banners will be placed along the race finish line
paneling; providing a great opportunity for media and spectator exposure.
ADDITIONAL PRINT EXPOSURE
• MAP AND SPECTATOR GUIDE: Sponsor will be mentioned in the Map and
Spectator Guide, which contains information and course details. The Map and
Spectator Guide has a minimum circulation 100,000 and is distributed through
local organizing committees in host cities/resorts, bicycle shops, cycling
publications, and in the Race Magazine.
• LOCAL MEDIA TOUR: Sponsor will be highlighted as a sponsor in the Media
Tour w/ Race Officials & Athletes.
• PRE-RACE PRESS RELEASE: Sponsor will be featured/mentioned in a local prerace press release. The release will go to approximately 30 media personnel
including TV, radio, daily newspaper, trade business, and sports periodicals.
LOC and sponsor create press release, together.
• Inclusion in the official Tour of Missouri Brochures (amount TBD), official Tour of
Missouri Posters (amount TBD), official Tour of Missouri Newsletter (electronic
distribution)
• Sponsor ‘Thank You’ on Official Tour of Missouri website venue pages
HOSPITALITY
• START LINE HOSPITALITY: Sponsor will receive 8 complimentary credentials for
access to all private hospitality areas located at start line. This VIP seating will
include live TV coverage streamed to screens in the tent as well as food and
beverage.
• RECEPTION(S): Sponsor will receive 2 invitations for each social event or private
reception held in the local area.
LOCAL HEALTH and WELLNESS FESTIVAL AND EXPO
• EXPO BOOTH SPACE: Sponsor may set up 10' X 10' display booth for promotion,
marketing, and information distribution. Sponsor will receive 1 tented 10’x10’
display space—includes company ID sign, skirted 6 ft. table, two (2) chairs and
wastebasket. Opportunity to sample product, distribute coupons, conduct
demonstrations, build client database and sell products.
Gold Sponsor Package – Race Start
Available: 2
Cost: $10,000
SPONSOR LEVEL DESIGNATION
• Company or Product will be designated as an Official Silver Sponsor of the Rolla
stage of the Tour.
• TOUR LOGO USE: Sponsor, with consent of the LOC & Tour of Missouri, may use
its Official Gold Sponsor designation in all company marketing, promotion, and
advertising.
BROADCAST EXPOSURE
• FINISH LINE BIG SCREEN TV COMMERCIAL: Sponsor is entitled to one (1)
complimentary 30-second commercial on the 10' X 13' big screen television
positioned at all finish line venues. The big screen TV educates and builds
excitement for spectators in the finish area enabling them to witness the final
1.5 hours of live racing action. This is limited to the first 8 registered sponsors.
ON SITE EXPOSURE
• PA ANNOUNCEMENTS: Sponsor will be acknowledged on a regular basis
throughout the event over the PA system.
• COURSE BANNERS: 10’ X 3’ Banners will be placed along the race finish line
paneling; providing a great opportunity for media and spectator exposure.
ADDITIONAL PRINT EXPOSURE
• MAP AND SPECTATOR GUIDE: Sponsor will be mentioned in the Map and
Spectator Guide, which contains information and course details. The Map and
Spectator Guide has a minimum circulation 100,000 and is distributed through
local organizing committees in host cities/resorts, bicycle shops, cycling
publications, and in the Race Magazine.
• LOCAL MEDIA TOUR: Sponsor will be highlighted as a sponsor in the Media
Tour w/ Race Officials & Athletes.
• PRE-RACE PRESS RELEASE: Sponsor will be featured/mentioned in a local prerace press release. The release will go to approximately ___ media personnel
including TV, radio, daily newspaper, trade business, and sports periodicals.
LOC and sponsor create press release, together.
• Inclusion in the official Tour of Missouri Brochures (amount TBD), official Tour of
Missouri Posters (amount TBD), official Tour of Missouri Newsletter (electronic
distribution)
• Sponsor ‘Thank You’ on Official Tour of Missouri website venue pages
HOSPITALITY
• START LINE HOSPITALITY: Sponsor will receive 4 complimentary credentials for
access to all private hospitality areas located at start line. This VIP seating will
include live TV coverage streamed to screens in the tent as well as food and
beverage.
LOCAL HEALTH and WELLNESS FESTIVAL AND EXPO
• EXPO BOOTH SPACE: Sponsor may set up 10' X 10' display booth for promotion,
marketing, and information distribution. Sponsor will receive 1 tented 10’x10’
display space—includes company ID sign, skirted 6 ft. table, two (2) chairs and
wastebasket. Opportunity to sample product, distribute coupons, conduct
demonstrations, build client database and sell products.
Silver Sponsor Package – Race Start
Available: 4
Cost: $5,000
SPONSOR LEVEL DESIGNATION
• Company or Product will be designated as an Official Silver Sponsor of the Rolla
stage of the Tour.
• TOUR LOGO USE: Sponsor, with consent of the LOC & Tour of Missouri, may use
its Official Silver Sponsor designation in all company marketing, promotion, and
advertising.
ON SITE EXPOSURE
• PA ANNOUNCEMENTS: Sponsor will be acknowledged on a regular basis
throughout the event over the PA system.
ADDITIONAL PRINT EXPOSURE
• LOCAL MEDIA TOUR: Sponsor will be highlighted as a sponsor in the Media
Tour w/ Race Officials & Athletes.
• PRE-RACE PRESS RELEASE: Sponsor will be featured/mentioned in a local prerace press release. The release will go to approximately 30 media personnel
including TV, radio, daily newspaper, trade business, and sports periodicals.
LOC and sponsor create press release, together.
HOSPITALITY
• START LINE HOSPITALITY: Sponsor will receive 2 complimentary credentials for
access to all private hospitality areas located at start line. This VIP seating will
include live TV coverage streamed to screens in the tent as well as food and
beverage.
SPONSORSHIP PLEDGE FORM
Company Name:
Address:
Phone:
Fax: Contact Name:
Email:
Website (URL):
Sponsorship Level:
€ $15,000
€ $10,000
€ $5,000
€ $1,000
€ $500
€ $250
Total Amount Enclosed:
Signature:
€ I am authorized to enter into this agreement on behalf of the company listed
above.
Make checks payable to:
Mark J. Reynolds Memorial Fund– ID 20-0759451
C/O Nodaway Valley Bank, Attn: Jerry Ingle
PO Box 7315
St. Joseph, MO 64506
A 501 (c) (3) corporation
Thank you for your contribution to St. Joseph START
for the Tour of Missouri. With your help we will make
this the best stage of the entire race and showcase our
great city.
Festival Events Summary
The weekend of events begins Friday, Sept. 5th with a night ride sponsored by the
St. Joseph Bicycle Club for out of town visitors after a meet and greet and
departure from the Coleman Hawkins Blues Festival just down the street from our
base of operations at Civic Center Park behind City Hall.
We have two USA Cycling sanctioned competitive cycling races [The inaugural
Tour of St. Joseph] beginning at 8:00am on both Saturday and Sunday, beginning
and ending at The Bode Ice Arena.
At noon on Saturday and Sunday, we will begin the festival portion of our weekend
with a health and wellness expo featuring such things as healthy cooking, women’s
wellness, nutrition, and a number of activities anchored by various Heartland
Entities such as The Heart Center, The Cancer Center, The Human Motion
Institute, and Sports Medicine in addition to many child-oriented activities. We
will have an awards presentation for the cycling races as they finish up on each
day. Throughout the day on Saturday and Sunday, we will also feature a children’s
bicycle race, children’s bike give-a-ways, a mayor’s tricycle race, an interview
with one of the world-class Tour of MO racers, an urban cycling demonstration,
and a Pony Express reenactment. After our events on Saturday and Sunday,
continue the fun with the Coleman Hawkins Jazz Society hosting their new Blues
Festival just down the street from Civic Center Park.
On Monday the real action starts around 10:00 am as the riders from fifteen of the
best cycling teams in the world will descend upon St. Joseph to take the start of the
Second Annual Tour of Missouri. We look forward to seeing you all there.
September 6-8, 2008
The Tour of Missouri, North America’s premier, professional bicycle race will be starting the
first leg of a 600 mile competition on September 8th – from St. Joseph! 15 teams with
athletes from 22 countries will be bringing 120 of the world’s elite professional cyclists to the
Tour and St. Joseph.
Preceding the Tour on the 8th, St. Joseph is organizing a festival with many events itself,
including USA Cycling time trials and races on September 6th & 7th. To manage an event of this
size and scale, volunteers have stepped forward to make the event a success, but more are
needed. Although event-day volunteers for both the Tour (http://www.tourofmissouri.com/) and
the St. Joseph events (http://www.stjosephmo.net/) are signing-up via the web, there are still a lot
of ways to get involved before the event. If you would be interested in assisting organizers,
following is a list of subjects and contacts for each. Contact the person listed in your area of
interest: they’ll put you to work!
Lindsay Bernard – Operations (marketing & promotions)- [email protected]; 233-6688
Mary Robertson – Marketing/PR (media & marketing) – [email protected];
271-4610
Bob Fitzpatrick – Festival- [email protected]; 364-1581
Bob Fitzpatrick – Fundraising- [email protected]; 364-1581
Wes Revels – Event Volunteers- [email protected]; 279-4239
Tim Garvey – VIP/Hospitality- [email protected]; 351-1993
Amy Owens – Ancillary Events (health fair, schools, misc. events)- [email protected]; 271-7523
For further information, please contact the folks listed above in your area of interest, Dick Sipe,
Local Organizing Committee Chairman at [email protected]; 364-6018 or Andy Clements at
[email protected]; 271-4653.
M ar k R eynolds F u n d
an d S t . J osep h, M isso u ri
pr esen ts
F u n Rid e f o r K ids!
USA Cycling Permit 2008-1563
12:00 - 1:00
Registration
1:15 p.m.
Ages 12 - 14
1 lap (See Map)
TBD
1:20 p.m.
Ages 8 - 11
1 lap (See Map)
TBD
1:25 p.m.
Ages 5 - 7
1 lap (See Map)
TBD
Su n d ay, Sep t . 7
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Mark J. Reynolds Memorial Bike Fund
About Us
Get Involved
Past Giveaways
Upcoming Events
Fundraiser Photos
Remembering Mark
Take A Kid Photos
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Contact Us
6/23/08 6:59 AM
Welcome to the Mark J. Reynolds Memorial Bike Fund
Website!
Just as Mark would have it, we strive every day to put
a smile on a child's face by giving them their very own
first bicycle.
Who could have known that Mark could inspire such a
vast undertaking? Take a look at our site. You'll see
hundreds of smiling faces; those children with their
new, shiny bikes, all because of Mark and his desire to
help others.
Thanks to the thousands of people who have helped
over the last few years to make the Children's First
Bicycle Fund such a success. We couldn't have done it
without you.
We lost Mark four years ago, January 8, 2004. Here's
to you, Mark. We hope we've made you proud.
Mark J. Reynolds
1968-2004
Mark Jeffery Reynolds,
a native of St. Joseph,
Missouri, lost his life in
a tragic event while
mountain biking near
his home in California
and the motocross
and cycling
community suffered a
great loss.
Although Mark is no
longer with us, his
legacy and passion for
biking and giving
continues through the
Children's First Bike
Fund.
We invite you to
spread the word to
any family who has a
child that has never
experienced that joy
and freedom a first
bicycle brings.
If possible, please
make a donation
today to keep Mark's
legacy alive. You
remember your first
http://www.markreynoldsfund.org/
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