giesswein - German Pavilion

Headoffice Giesswein Walkwaren AG, Brixlegg, Tirol/Austria
Giesswein: Quality – Tradition – Nature
As a leading manufacturer in fulling- and knitwear, Giesswein combines innovation with tradition and trends with classic designs since 1954.
Rooted in Tyrol’s traditions, Giesswein focuses on uncompromising quality
and natural material when producing shoes and clothes. Giesswein products
are made for modern people looking for quality and true values.
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Giesswein – a company with a long tradition
• Wide range of products: from slippers to plaids
• Turning wool into fashion
Slippers and clothing are the core competencies of Giesswein for over 50 years. The port-
folio is constantly extended with the launch of the home collection and rubber boots in 2009 and a new ballerina range in 2010.
The family-run business Giesswein, based in Brixlegg (Tyrol, Austria), turns the raw material wool into traditional and trendy fashion in an environmentally friendly way and with the highest quality standards.
• 1954: foundation of the company Giesswein by Elisabeth und Walter Giesswein.
• 1958: first industrial fulling mill and participation at the first trade fair.
• 1964: new fulling techniques pay off and jacket “Davos” becomes a big seller.
• 1974: introduction of the famous Giesswein slipper socks, which become a hit pretty quickly.
• 1983: Giesswein expands its portfolio by introducing a new women collection dressing a woman from “head to toe”.
• 1985: introduction of kids’ fashion collection including baby sizes in bright and gay colours with applications full of imagination.
• 1986: international expansion by creation of a new sales office in Italy. France, Spain and the USA follow soon after that.
• 1994: Giesswein introduces soft leather shoes for kids and babies
• 1995: new invention of the patented Giesswein velvet fulling fabric
• 1996: Giesswein fashion collections are launched divided into three different categories: Classic, Trend and Wild Manda
• 1999: new Giesswein soling technique invented by Hannes Giesswein is patented and
unrivalled since in terms of slip resistance, fraying and wearing comfort.
• 2004: Giesswein celebrates its 50th anniversary. The same year, a new chapter begins with the introduction of the G-Sports line combining a sporty design with the functional material wool and other high-tech material.
• 2008: the new G-Puro slipper is introduced meaning pure pleasure in walking
• 2009: Giesswein introduces a new range by launching its Home Collection (plaids and cushions)
• Quality meets remarkable design
Giesswein products stand out through their high-quality workmanship and their remarkable design. Decisive for the success are the decades of experience in the field of fulling ware and knit ware as well as the successful innovations management in regard to new ranges and designs.
• Giesswein – a global brand
With its sales offices, representations and importers all over the world, Giesswein is very international and continues entering new markets.
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The story of boiled wool
„Boiled wool“ is the material, around which turns the over 50-year old history of the company Giesswein. The wool-material and its positive characteristics were well-known to our
ancestors already thousands of years ago. The material protects against wind, cold weather
and moisture, as boiled wool has a natural temperature equalizing effect (thus warming and
refreshing), is water-repellent and air-permeable. In special washing machines, the knitted
wool is fulled at temperatures around 30 to 40 degrees Celcius. Under the influence of pure
water and heat, the woolen fibers jam and form boiled wool.
Ecological awareness and forward-looking technologies create the certainty to know you are
wearing a product of nature made by Giesswein.
The difference between boiled wool, loden and felt:
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Boiled wool is made by fulling knitted fabrics
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Loden is made by fulling woven fabrics
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Felt is produced by needling mixed fabrics or fleece in a certain manner,
often using materials of lower quality
Boiled wool at a glance:
- high wearing comfort through elastic materials
- durability
- breathable
- form stability
- pearling effect
- good protection from weather due to high heat retention
- up to 60 % water absorption without feeling damp
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The Giesswein natural rubber sole
The new Giesswein wave sole
• what makes giesswein slipper so unique
• letter box suitable
Slip-proof and yet amazingly light and flexible! You will only find these advantages with
the patented Giesswein profile sole made of natural rubber.
Thanks to the new Giesswein sole, you can step outside for a moment easily!
• flexible and great foothold
• walk as if you are barefoot – only nicer!
• very comfortable
Cuddly and wonderfully soft! This is only available with Giesswein, namely through two specially modified virgin wool soles.
Walk like on air!
• pure natural material
Wool is not always wool. At Giesswein, we use only 100 % pure virgin wool in the finest yarn count for our fabrics. The soles consist of natural rubber.
• breathable
Roasty-toasty warm – and no unpleasant sweating! These fantastic properties involve the fulled fabric with its numerous air chambers.
• unique design
Over 200 shoe models in more than 30 colours and unbelievable 36 sizes – every season!
In addition, there are unmistakable appliqués in the typical Giesswein style.
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Clothing for sophisticated people
• Fashion for women, men and children
- 7 collections per year
- Most of the collection is made of 100 % virgin wool
- Women: classic collection, trend collection
- Men: classic collection, trend collection
- Children: classic collection
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Slippers and outdoor shoes
• Slippers: every year more than 200 designs in more
than 30 colours and sizes
- Most shoes are made of 100 % virgin wool
- Giesswein latex sole: patented sole guarantees slip resistance, lightness and flexibility
and has made the Giesswein slipper as popular as it is
- Slipper made of fulling ware keeps the feet warm and lets them breathe through its
special making
- The popular Giesswein slipper also exists with a firm sole
- Kramsach is the most sold design and is available for all ages and in every size and colour
• Rubber boots
- The extraordinary design and the high wearing comfort thanks to natural rubber made Giesswein rubber boots as popular as they are today
- Product range: classic and trendy designs with widely varying themes and colour
combinations
- The very popular design Zinn is now also available for men
- Big kids’ collection: gay colours and with a wide range of children themes
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Home collection
• Wide range with high quality standards
- Wide range of designs and styles and great product range consisting of basics and accessories
- Made of 100% pure natural material like virgin wool and fur
• Basic collection: interior basics made of wool
and boiled wool
- The centrepiece of Giesswein home collection are basics in subtle colours
- Product range: plaids, cushions, hot-water bottles and slippers
- Fabrics: fullingware made of virgin wool, Shetland wool, lambswool, alpaca wool
• Giesswein Gold collection: fur plaids for
luxury moments
- Giesswein Gold Collection offers everything for the luxury loving customer (plaids made of high class fur)
- This collection is pure luxury: bespoke fur plaids with appliqués from silk and rhinestones
- Fur types: rex rabbit, silver fox, common rabbit and coyote
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GIESSWEIN WALKWAREN AG
Niederfeldweg 5-7 | 6230 Brixlegg, Austria
T: +43 (0)5337 6135-701 | F: +43 (0)5337 67767-999
HOTLINE: MO - DO 8.00 - 12.00 + 13.00 - 16.30 | FR 8.00 - 12.00
[email protected]
GIESSWEIN ITALIA SRL
Via Cassa di Risparmio, 18 | 39100 Bolzano, Italy
T: +39 (0)45 63 05 389 | F: +39 (0)45 63 05 413
HOTLINE: LUN - GIO 8.30 - 12.30 + 14.00 - 17.00 | VEN 8.30 - 12.30
[email protected]
GIESSWEIN IBERICA SL
Ronda general Mitre, 114 entl. 2a | 08021 Barcelona, Spain
T: +34 (0)93 25 31 000 | F: +34 (0)93 21 23 320
HOTLINE: LUN - JUE 9.00 - 18.00 | VIE 9.00 - 15.00
[email protected]
GIESSWEIN FRANCE EURL
14, avenue d´Eylau | 75116 Paris, France
T: +33 (0)1 73 02 32 99 | F: +33 (0)1 70 92 93 08
HOTLINE: LUN - JEU 8.30 - 12.30 + 14.00 - 17.00 | VEN 8.30 - 12.30
[email protected]