live life in color. www.luglife.com

live life in color.
www.luglife.com
theit’sstory...
all in the details
It all started with a guy, a girl, and a dog, 1,456 miles of asphalt,
and 23 hours logged in a white Jeep Grand Cherokee from
Dallas, TX, to Toronto, ON, Canada. Jason and Ami had met a
few short months before on August 31, 2004, at one of the
largest trade shows in the nation. It was Magic. Las Vegas.
Thousands of merchants and two entrepreneurs with bags on
the brain. They hit it off and then hit the road.
Somewhere between stops for gas, Reese’s Peanut Butter Cups,
and Cherry Coke, Lug® was born with a clever name, clean
logo, and an idea to provide travel accessories. By August 2005,
one year after their first meeting, Ami and Jason were offering
luggage belts and coordinating luggage tags in bright colors –
products for smart travelers with spunk. By January 2006 they
had expanded to bags, where the beloved Puddle Jumper, Lug®’s
wonder bag with pockets and pouches galore, made waves and
a little list you may have heard of: Oprah’s “O List.” That day, Jason
says, “Oprah became Lug®’s employee of the month.”
The little brand that tackled travel has since grown to include
smart, stylish solutions for everything from work to play to
living everyday – think laptop cases, beach totes, and ecofriendly grocery bags – all in brilliant color. With a focus on
functionality, plus a good dose of fun, the Lug® team takes
pride in generating fresh ideas for those on the go.
live life in color.
The Lug® line of smart duffels, totes, and satchels, plus a slew of
clever accessories, has been making waves since 2005, when
founders Ami and Jason launched the brand with offices in
Dallas and Toronto. We first took on travel, rolling out with
luggage belts and coordinating luggage tags, but soon realized
there were plenty of other avenues to tackle.
See, that’s the thing with Lug®. We’re always thinking, moving,
growing. And our group of creative talents is committed to
delivering innovative, supremely functional products, no matter
where you’re headed in life. For us, it’s all in the details. We’ve
thought of everything – magnetic and zip closures (rather than
noisy Velcro), ventilated compartments, hidden water bottle
pockets, detachable mirrors – so you can go, work, play, and
live, all with Lug® by your side.
With a clean, fresh, and contemporary eye, we make stylish
products that are specifically designed to keep you organized
on the go, whether that’s to the grocery store or to Greece. And
when it comes to color, we think variety is the spice of life. Our
core palette of eight brilliant colors, plus special-edition releases
each season, ensures there is a hue for every personality.
Just as the needs of our customers are ever changing, Lug® is
committed to constant innovation – striving to improve those
products we have and creating new where there is a need. We
hope you enjoy the Lug® line as much as we enjoy making it.
Table of Contents
what’s new for 2010...........................................................................1
cabby | social tote................................................................................2
cable car | satchel................................................................................3
dash | wristlet..........................................................................................4
eco pod | 4-pc. foldable tote set.................................................5
eco shopper | foldable tote...........................................................6
flatbed | slim laptop brief................................................................7
glider | sling bag...................................................................................8
gondola | slouch tote........................................................................9
hatchback | mini backpack..........................................................10
mini puddle jumper | day bag...............................................11
moped | day pack..............................................................................12
round-trip moped | day pack..................................................13
puddle jumper | overnight / gym bag...............................14
round-trip puddle jumper | overnight / gym bag...15
shuttle bus | weekender bag....................................................16
round-trip shuttle bus | weekender bag........................17
skipper | shoulder pouch.............................................................18
round-trip skipper | shoulder pouch.................................19
taxi | full tote.........................................................................................20
round-trip taxi | full tote.............................................................21
tugboat | mini duffel.......................................................................22
tuk tuk | carry all bag......................................................................23
beanie chair | ipod / cell holder..............................................24
custom beanie chair | ipod / cell holder..........................25
clearview | envelopes....................................................................26
clearview | train case......................................................................27
baggage claim | luggage belt / tag set.............................28
freight box | lunch cube..............................................................29
nap sac | blanket + pillow set....................................................30
snuz sac | U-blanket + pillow set.............................................31
tango | travel wallet.........................................................................32
charms | shape luggage tags.....................................................33
undercover bears | introducing the team.......................34
undercover bears | blanket + pillow set...........................36
frommer’s | travel accessories...................................................38
bravo | luggage belt + tag set...................................................40
bravo | luggage tag..........................................................................41
charlie | money belt........................................................................42
delta 10.4 | netbook sleeve 10.4.............................................43
delta 15 | netbook sleeve 15......................................................44
delta 17 | netbook sleeve 17......................................................45
echo | laptop backpack..................................................................46
foxtrot | travel wallet.......................................................................47
lima | U-shape pillow.......................................................................48
sierra | travel blanket + pillow...................................................49
vertical | hanging toiletry............................................................50
wings | day bag...................................................................................51
Go Canada! | spread the spirit..................................................52
Go Canada! | travel accessories...............................................54
ordering information........................................................................56
retail stands | Lug® POP fixtures.............................................58
the O list | “O” the Oprah magazine.......................................60
what’s new
for 2010!
A new year calls for new ideas, and here at Lug®, we’ve.
got loads!
First, we’re unveiling three new brilliant bags: the Cable Car
Satchel, the Gondola Slouch Tote (pictured bottom left), and
the Dash Wristlet. Each fits a different Lug® lover, so whether
you prefer the messenger style, a classic tote, or a pint-size
clutch, you’re bound to find one that’s a perfect fit for your
Lug® collection.
Next on our list of awesome innovations, we’ve got our
huggable, loveable Undercover Bears (pictured top right).
Sprung from the success of our best-selling Nap Sac Travel
Blanket + Pillow Set, the Undercover Bears are a collection of
cuddly characters that are a perfect gift for kids of all ages.
We dare you to find a better feel-good present!
Also for 2010, we at Lug® have joined forces with Frommer’s,
the travel guide guru, to create a travel-savvy line that’ll take
you around the world (or around the block, if that’s more
your speed)—think money belts and wallets to help ease
your worried mind, ultra-organized day packs perfect for
exploring unfamiliar lands, and, of course, laptop sleeves and
bags, because sometimes work really racks up the air miles.
No matter your reason for travel, the Frommer’s line by Lug®
will help you get to where you want to go. Finally, our last endeavor can be summed up in two words:
Go Canada! As you may or may not know, Vancouver will
host the 2010 Paralympic Winter Games. Lug® has partnered
with the Canadian Paralympic Committee to provide a
variety of its travel items emblazoned with the GO CANADA!
logo. A portion of the proceeds from the sale of these items
will benefit the Canadian Paralympic Athletes, so when you
buy Lug GO CANADA! products, you will be supporting the
Canadian team’s quest for gold. This, we think, deserves a
rousing “Go Canada!”
Needless to say, we’ve been busy. We hope you enjoy all our
hard work!
live life in color
cabby
social tote
cabby-chocolate 33.00
cabby-crimson 33.00
cabby-fog 33.00
cabby-grass 33.00
cabby-midnight 33.00
cabby-navy 33.00
cabby-rose 33.00
cabby-sunset 33.00
cabby-8pak 264.00
NOTE: Actual product colors may vary from those printed in this catalog
size: 13”w x 12”h x 7.5”d
Not too big and not too small, this stylish Lug® tote works
for the girl on the go. With zip-closing pockets on each side,
finding space is never an issue. And the cure for lost keys,
the interior mesh pocket guarantees the days of aimlessly
digging are gone. Bonus: there’s a hidden mirror beneath the
interior-hanging pocket! You’ll love this bag’s sophisticated
shape and the chic straps that sling it over the shoulder.
Special Features: Clear-coated bottom, water-repellent fabric,
convenient zip pockets and multiple interior pouches.
Tips & Tricks
available in 8 colors | shown here in navy, crimson
www.luglife.com
• We’ve heard from customers that the cabby makes a
classy diaper bag!
• This bag has moved up quickly as one of our best
sellers
• When traveling – slide the handles over your suitcase
handle so it attaches securely to your baggage
cable car-chocolate 23.00
cable car-crimson 23.00
cable car-fog 23.00
cable car-grass 23.00
cable car-midnight 23.00
cable car-navy 23.00
cable car-rose 23.00
cable car-sunset 23.00
cable car-8pak 184.00
cablesatchel
car
size: 15”w x13”h x 3.5”d
When it’s time to get up and go this smart satchel is ready
to hit the road! There are pockets and pouches aplenty,
including one that’s soft-lined for gadgets and a mesh zip
pouch for stuff to keep in view, but the piece de resistance is
a matching keychain that clips right inside. Bye, bye lost keys!
Other enviable features include the fully adjustable strap and
the hidden water bottle pocket on the side.
NOTE: Actual product colors may vary from those printed in this catalog
available in 8 colors | shown here in grass, sunset, chocolate
Tips & Tricks
• Brand new quilting pattern new for 2010!
• For a stylish touch – wrap our new heart shape
luggage tag around the handle for a fun accent!
live life in color
dash
wristlet
dash-chocolate 11.00
dash-crimson 11.00
dash-fog 11.00
dash-grass 11.00
dash-midnight 11.00
dash-navy 11.00
dash-rose 11.00
dash-sunset 11.00
dash-8pak 88.00
NOTE: Actual product colors may vary from those printed in this catalog
size: 8”w x 5”h x 2”d
You guessed it: This little wristlet is perfect for dashing
around town! With just enough space for all the essentials
– conveniently organized in several interior pockets – this
compact clutch is great for the girl on the go. The strap slides
over your wrist, keeping all your goods securely by your side. Tips & Tricks
available in 8 colors | shown here in rose
www.luglife.com
• We developed this product after much demand from
our customers for this type of style!
• Stash it in your purse as an organizer pouch (make-up
bag possibly?) or wear it out for a night on the town.
• A Lug staffer wore this to a wedding and was able to
stash a digital camera, cash, lipstick, cell phone, and
pen inside with some room to spare!
eco pod-chocolate 14.50
eco pod-crimson 14.50
eco pod-fog 14.50
eco pod-grass 14.50
eco pod-midnight 14.50
eco pod-navy 14.50
eco pod-ocean 14.50
eco pod-rose 14.50
eco pod-sunset 14.50
eco pod-8pak 116.00
eco
pod
4-pc. foldable tote set
case size: 3.75”w x 6”h x 3.75”d
tote size: 14.5”w x 15”h x 4.5”d
Sometimes more is more! The original lightweight, foldable,
reusable tote by Lug® – the Eco Shopper you know and
love – comes in a four-pack, perfect for big shopping trips
(preferably to the mall but probably to the grocery store).
Conveniently stored in a matching pouch that reads “no
more plastic bags,” this foursome helps make that landfill
litter a thing of the past.
NOTE: Actual product colors may vary from those printed in this catalog
OCEAN color not included in 8-PAKS
OCEAN color only available in 3-PAKS
available in 9 colors | shown here in ocean
Tips & Tricks
• Drawstring is perfect for hanging on a door knob.
so you remember to take on the next trip to the
grocery store
live life in color
eco shopper
foldable tote
eco shopper-chocolate 7.00
eco shopper-crimson 7.00
eco shopper-fog 7.00
eco shopper-grass 7.00
eco shopper-midnight 7.00
eco shopper-navy 7.00
eco shopper-ocean 7.00
eco shopper-rose 7.00
eco shopper-sunset 7.00
eco shopper-8pak 56.00
NOTE: Actual product colors may vary from those printed in this catalog
OCEAN color not included in 8-PAKS
OCEAN color only available in 3-PAKS
folded size: 6.5”w x 4.5”h x 1.5”d
open size: 14.5”w x 15”h x 4”d
Did you know it takes 1000 years for a plastic bag.
to decompose? That’s a lot of zeros! Bypass the plastic
altogether, and opt for the slim and stylish Eco Shopper.
– a super-light, reusable tote. Whether you’re headed.
to the mall, farmers market, or grocery store, keep your.
Eco Shopper on-hand, and you’ll never pick plastic again!
available in 9 colors | shown here in crimson
www.luglife.com
Tips & Tricks
• Carbineer clip to keep car keys handy
• Tested 40 pound capacity
• Throw a folded eco shopper into your everyday
handbag to keep handy for larger purchases
flatbed-chocolate 32.00
flatbed-crimson 32.00
flatbed-fog 32.00
flatbed-grass 32.00
flatbed-midnight 32.00
flatbed-navy 32.00
flatbed-rose 32.00
flatbed-sunset 32.00
flatbed
slim laptop brief
flatbed-8pak 256.00
NOTE: Actual product colors may vary from those printed in this catalog
size: 15.75”w x 11”h x 2.5”d
When work is at hand, this sensational new Lug® laptop
bag has you covered. Three front-zip pouches hold your
power cord, mouse, and other accessories, while the padded
interior cradles your machine. You’ll love the tiny back pocket
to store your flash drive, and the built-in mouse pad proves
no detail was neglected.
Special Features: Wipeable bottom, elastic straps to secure
documents, and grab-and-go handles in addition to a
padded, adjustable shoulder strap.
Tips & Tricks
• Named flatbed because when it’s fully opened.
it lays flat
• Patent pending, built-in mouse pad convenient when
at the airport or local café
• Laptop case that holds up to a 17” MacBook Pro
available in 8 colors | shown here in sunset
live life in color
glider
sling bag
glider-chocolate 30.00
glider-crimson 30.00
glider-fog 30.00
glider-grass 30.00
glider-midnight 30.00
glider-navy 30.00
glider-ocean 30.00
glider-rose 30.00
glider-sunset 30.00
glider-8pak 240.00
NOTE: Actual product colors may vary from those printed in this catalog
OCEAN color not included in 8-PAKS
OCEAN color only available in 3-PAKS
size: 9.75”w x 20”h x 3”d
Slim and sleek, this grab-and-go bag is great for quick trips,
whether around town or into the wild (mountain biking,
anyone?). You’ll love the handy cell phone pouch on the
strap for easy access, and like all Lug® bags, there are plenty
of pockets for the essentials. Sling it over your shoulder or
fasten with the durable buckle, and you’re ready to hit the
road.
Special Features: Hidden side water bottle pocket, soft lined
pocket for digital camera, pen holders, multiple interior zip
and cargo pockets.
Tips & Tricks
available in 9 colors | shown here in crimson, sunset
www.luglife.com
• Fact! We sell this product in hospital gift shops where
patients have found it to be the perfect carrier for
their oxygen tanks!
• Swivel the bag around to the front of your body for
access without taking the bag off.
gondola-chocolate 23.00
gondola-crimson 23.00
gondola-fog 23.00
gondola-grass 23.00
gondola-midnight 23.00
gondola-navy 23.00
gondola-rose 23.00
gondola-sunset 23.00
gondola-8pak 184.00
gondola
slouch tote
size: 20”w x 12”h x 4.75”d
This dapper bag is a dressed-up tote, with a classic, curved
shape. It’s perfect for zipping across town, or loading
up for the beach! With its durable, wipeable bottom, it’s
easy to keep clean, and in perfect Lug® fashion, there’s a
compartment for every item—including a soft-lined pouch
for electronics. As a bonus, there’s a matching keychain that
clips inside.
NOTE: Actual product colors may vary from those printed in this catalog
available in 8 colors | shown here in grass, navy, crimson
Tips & Tricks
• Brand new quilting pattern new for 2010!
• For a stylish touch – wrap our new heart shape
luggage tag around the handle for a fun accent!
live life in color
hatchback
mini backpack
size: 9.75”w x 11.75”h x 3”d
hatchback-chocolate 22.00
hatchback-crimson 22.00
hatchback-fog 22.00
hatchback-grass 22.00
hatchback-midnight 22.00
hatchback-ocean 22.00
hatchback-rose 22.00
hatchback-sunset 22.00
As they say, big things come in small packages! Enter the
Hatchback – the little Lug® pack with big features. It’s got
plenty of compartments to arrange the essentials, plus
soft-lined pockets for electronics, a removable change purse,
and a hidden water bottle pocket to help hydrate. You’ll love
having all the features of a big bag in half the size.
Small contoured padded straps are fully adjustable and fit
comfortably over the shoulders. Material specially treated
with water-repellent finish.
hatchback-8pak 176.00
NOTE: Actual product colors may vary from those printed in this catalog
available in 8 colors | shown here in fog, crimson
Tips & Tricks
www.luglife.com
• Appears small but packs a punch and holds more
than you think
• Perfect ‘purse’ for the active woman who wants a
hands-free option in their everyday bag
• The top soft lined zip pocket will quickly be your
favorite place to store your cell phone!
mini pud jump-chocolate 26.00
mini pud jump-crimson 26.00
mini pud jump-fog 26.00
mini pud jump-grass 26.00
mini pud jump-midnight 26.00
mini pud jump-navy 26.00
mini pud jump-ocean 26.00
mini pud jump-rose 26.00
mini pud jump-sunset 26.00
mini pud jump-8-pak 208.00
mini
puddle
jumper
day bag
NOTE: Actual product colors may vary from those printed in this catalog
OCEAN color not included in 8-PAKS
OCEAN color only available in 3-PAKS
size: 11”w x 13.5”h x 6”d
It’s everything you love about the best-selling Puddle
Jumper, just mini. Same padded straps and durable, clearcoated bottom, plus all of the pockets and pouches that
keep you organized on the go. And don’t forget that clever
cosmetic pocket with detachable mirror. When you need to
lighten your load, the Mini PJ is the way to go.
Tips & Tricks
• Luggage strap on back of bag to fit over your.
suitcase handle
• We’ve heard from our customers that this makes.
a great diaper bag when children are a little older.
and don’t require mom to carry as much stuff
available in 9 colors | shown here in crimson
live life in color
moped
day pack
moped-chocolate 21.00
moped-crimson 21.00
moped-fog 21.00
moped-grass 21.00
moped-midnight 21.00
moped-navy 21.00
moped-ocean 21.00
moped-rose 21.00
moped-sunset 21.00
moped-8pak 168.00
NOTE: Actual product colors may vary from those printed in this catalog
OCEAN color not included in 8-PAKS
OCEAN color only available in 3-PAKS
size: 9”w x 11.75”h x 3”d
What’s not to love about this lightweight mini messenger?
The magnetic closure makes for easy access to all the
essentials, and you can rest assured your keys, coins, and
gadgets are safely stored in this bag’s built-in compartments.
The fully adjustable strap fits those big and small, and the
water-repellant finish keeps the Moped looking sharp. Like
we said, what’s not to love?
available in 9 colors | shown here in midnight, rose
www.luglife.com
Tips & Tricks
• We call this the best moviegoer bag – magnetic
closure allow for quiet access to those snacks you
snuck into the theater!
• The Moped has been a consistent best seller since the
day it launched over 3 years ago!
RT moped-chocolate 22.50
RT moped-crimson 22.50
RT moped-fog 22.50
RT moped-grass 22.50
RT moped-midnight 22.50
RT moped-navy 22.50
RT moped-rose 22.50
RT moped-sunset 22.50
RT moped-8pak 180.00
NOTE: Actual product colors may vary from those printed in this catalog
round-trip
moped
day pack
size: 9”w x 11.75”h x 3”d
This mini Lug®messenger is so clever with its magnetic
closures, hidden water bottle holder and built-in
compartments for keys, coins, and electronics – it’s perfect
for zipping around town. With a sophisticated and fun dot
motif, the Round-trip Moped adds sass to your collection.
The front-zip pocket makes for easy access to keys,
camera,and other accessories, while the adjustable strap
accommodates every traveler.
Special Features: Side hidden water bottle holder, pen slots,
secure interior pockets and water-repellent fabric.
available in 8 colors | shown here in rose
Tips & Tricks
• Our objective when designing our signature water
bottle holder was to design a bottle holder that was
practical in use, yet provided a sleek option to be
hidden away when not in use.
• Idea! As an alternative, fit a compact umbrella into
the water bottle holder.
live life in color
puddle
jumper
overnight / gym bag
puddle jumper-chocolate 36.00
puddle jumper-crimson 36.00
puddle jumper-fog 36.00
puddle jumper-grass 36.00
puddle jumper-midnight 36.00
puddle jumper-navy 36.00
puddle jumper-ocean 36.00
puddle jumper-rose 36.00
puddle jumper-sunset 36.00
puddle jumper-8pak 288.00
NOTE: Actual product colors may vary from those printed in this catalog
OCEAN color not included in 8-PAKS
OCEAN color only available in 3-PAKS
size: 14.5”w x 15.5”h x 6”d
Whether headed to work, the gym, or the beach with a
friend, the best-selling Puddle Jumper is the bag to grab.
There’s a pocket or pouch for every last item, from pens and
gadgets to clean clothes and dirty shoes, and the clear-coated bottom makes for easy cleaning and extra durability. You’ll
love the handy travel strap that attaches to any standard
rolling luggage handle. There are so many fantastic features
it’s hard to pick a favorite. We’ll leave that to you!
Tips & Tricks
available in 9 colors | shown here in navy
www.luglife.com
• The design was inspired by frustration of having to
topple over and squish larger duffel bags to fit into a
gym locker. This bag was specifically designed to fit
upright for easy in and out access!
• Keep your gym membership card handy by tucking it
into one of the two slim pockets that is secured with
mini flap at the front of the bag.
• Was a featured product in Oprah’s “O” List
• Our beloved Puddle Jumper has continued to be
a best seller for it’s unique design and versatile
functionality!
RT pud jump-chocolate 38.50
RT pud jump-crimson 38.50
RT pud jump-fog 38.50
RT pud jump-grass 38.50
RT pud jump-midnight 38.50
RT pud jump-navy 38.50
RT pud jump-rose 38.50
RT pud jump-sunset 38.50
round-trip
puddle
jumper
overnight / gym bag
RT pud jump-8-pak 308.00
NOTE: Actual product colors may vary from those printed in this catalog
size: 14.5”w x 15.5”h x 6”d
The Puddle Jumper does dots as Lug® makes its first foray
into pattern. What better way to add to your color collection? With all the bells and whistles of the original top seller,
this bag has a pocket and pouch for every necessity – cell
phone, paperwork, toiletries, clean clothes, dirty shoes. You’ll
love the strap that slides onto a standard rolling luggage
handle for savvy travels, and the clear-coated bottom makes
for easy cleaning and durability.
Tips & Tricks
• When using the Round-trip Puddle Jumper as your
carry-on, it will fit under the airplane seat in front of you
or in the overhead bin! Whichever option your prefer!
• Long flight ahead? Use the deep slim pocket in the front
to store your reading material so that you’ll have quick
access during the flight.
• Once you claim your suitcase at the carousel, slide the
suitcase handle through the luggage strap at the back of
the bag for convenient transit.
• Our beloved Puddle Jumper has continued to be a best
seller for its unique design and versatile functionality!
Special Features: Detachable mirror, clear-coated bottom,
ventilated zip compartment, interior water bottle holder.
and water-repellent fabric.
available in 8 colors | shown here in grass, rose
live life in color
shuttle
bus
weekender bag
shuttle bus-chocolate 48.00
shuttle bus-crimson 48.00
shuttle bus-fog 48.00
shuttle bus-grass 48.00
shuttle bus-midnight 48.00
shuttle bus-navy 48.00
shuttle bus-ocean 48.00
shuttle bus-rose 48.00
shuttle bus-sunset 48.00
shuttle bus-8pak 48.00
size: 21”w x 14.5”h x 9.5”d
If bigger is better, this bag is the best! The largest Lug® bag
of all stashes everything but the kitchen sink. With zip-close
pockets lining the front, keeping dirty shoes separate from
clean clothes is a snap, and you’ll love the hidden water
bottle pocket, complete with water-repellent fabric. A zipclose pocket sits right on top and is perfect for stowing keys,
phone, and other items for easy access.
NOTE: Actual product colors may vary from those printed in this catalog
OCEAN color not included in 8-PAKS
OCEAN color only available in 3-PAKS
available in 9 colors | shown here in midnight
Tips & Tricks
www.luglife.com
• One of everyone’s favorite features on this bag is the
soft-lined corner zip pocket that allows for easy access to
that ringing cell phone!
• Our largest bag to date
• Comes with both short handles and a removable and
adjustable super padded shoulder strap.