Petcare - International Meat Secretariat

Petcare – A Critical
Partner in the Meat
Value Chain
WMC 6th June 2012
Angus McIntosh
1
A global, privately-owned food company, rooted in our Five Principles
Responsibility
As individuals, we demand total
responsibility from ourselves; as
associates, we support the
responsibilities of others.
Quality
The consumer is our
boss, quality is our work and
value for money our goal
Freedom
We need freedom to shape
our future; we need profit to
remain free.
Efficiency
We use resources to the full,
waste nothing and do only
what we can do best.
Mutuality
A mutual benefit is a shared benefit, a
shared benefit will endure.
Business Segments
Food
Wrigley Gum and
Confections
Drinks (1%)
Symbioscience
(<1%)
5%
22%
31%
Chocolate
41%
Petcare
Petcare Brands
Global Brand Ranking
1. Mars
2. Mars
3. Colgate
4. Mars
5. Nestlé
6. P&G
7. Nestlé
8. Nestlé
9. Nestlé
10. Mars
A real Pet Care Business
RETAILER BRANDS
Source: Marketing Estimates
GROCERY BRANDS
SPECIALIST BRANDS
SERVICES BRANDS
A world of1 pets
World pet population
In Million
45
82
450m
Dogs
330m
Cats
59
46 51
93
175
76
85
16
26
13
2 population
A world
of pets ranking
Pet1 and human
of top 20 countries
In Million
China
USA
Brazil
Mexico
Russia
Japan
Thailand
Philippines
France
Italy
Argentina
Poland
South Africa
Ukraine
UK
Romania
Spain
Colombia
Vietnam
Canada
141.3
77.6
37.8
18.3
15.6
12.1
10.5
8.3
8.1
7.9
7.5
7.3
7.3
6.9
6.8
5.9
5.7
5.6
4.9
4.8
USA
China
Russia
Brazil
France
Italy
UK
Japan
Germany
Ukraine
Canada
Indonesia
Philippines
Thailand
Poland
Mexico
Romania
Netherlands
Spain
Argentina
85.0
60.2
22.9
14.4
9.9
9.9
9.6
9.6
9.5
8.6
7.7
6.4
5.3
5.2
4.7
4.1
3.6
3.6
3.4
3.4
Our Belief
Pets make the
world better
VT 1 – Aren’t Dogs Amazing
Access to professional nutrition
Calorie coverage in developed markets
(percent of dogs and cats fed
manufactured pet food)
Dogs
North
America
Western
Europe
Developed
Asia
Australia
New Zealand
Japan
74
72
Canada
USA
Austria
Belgium
France
Germany
Greece
Ireland
Italy
Netherlands
Portugal
Spain
Switzerland
UK
Cats
69
64
34
49
86
63
80
76
80
55
30
26
70
40
30
38
33
42
22
41
90
66
65
49
83
90
89
63
38
63
44
73
Our philosophy
What does this mean for you and your role?
Complete Pet Food
Food for cats and dogs
Safe
no harmful ingredients or contaminants
Nutritious
food must contain all the nutrients the dog or cat needs in the right amounts
and right ratios
Digestible
the dog or cat must be able to use the
food in order to access the nutrients
Palatable
food is of no value if a pet won’t eat it
Safe
Food for cats and dogs
• No dangerous foods
Foods dangerous to pets
Some human foods can be toxic to pets
Xylitol (artificial Sweetner)
`
Toxic to dogs
Severe illness in a Standard
Poodle that ate six cookies
Macadamia Nuts
`
Grapes
` 600g grapes could be toxic to a
Toxic to dogs
72g could causes illness
to a 30kg Labrador
30kg dog (Labrador). Causes illness
and can lead to death
Chocolate
Onions & Garlic
`Lethal to dogs for a 30kg Labrador
Toxic for dogs & cats. Causes illness
and in severe cases death 20-40g
onion could be toxic to a cat
this would be 1.35kg milk
chocolate or 135g dark chocolate
`
Raisins
`
28g could be toxic to a
10kg dog. Causes illness and can
lead to death
Safe
Food for cats and dogs
• No dangerous foods
• No foreign bodies
• weasand clips, Dolav or pallet fragments
• No contaminants
• Adulterations
• melamine
• Adventitious
• Dioxins, heavy Metals, mycotoxins
Nutritious
Water
Protein
Carbohydrate
Fat
MICRONUTRIENTS
Vitamins
Minerals
Nutritious
Some nutrients are essential
• Essential
- must be available in the food
• Non-essential
- not required in the diet, the body can make it
Complete and balanced
pet foods must contain all
essential nutrients required
by cats and dogs. Dogs and
cats require around 40
different essential
nutrients
Nutritious
Micronutrients – roles in the body
Can be stored
in the body
so excess = toxicity
Cannot be stored in
the body = increased
risk of deficiency
Water soluble (B-group, (C))
Fat soluble (A, D , E, K)
VITAMINS
involved in all
aspects of
metabolism
Many different
functions, can work
synergistically
MINERALS
Macrominerals
(mg amounts daily)
e.g. Calcium
The minerals
in pet-food are
often referred
to as ‘ASH’
Microminerals
(µg amounts daily)
e.g. Iron
Nutritious
Cats, dogs & humans
have different essential
nutrient requirements
Cats
•` Arginine and taurine –
amino acids from
protein
• Vitamin D
• Vitamin A
• Vitamin B3
• Arachadonic
acid –from fat
Dogs
•` Arginine – an amino acid
from protein
• Vitamin D
Humans
•` Vitamin C
Food for dogs will
not necessarily
meet the needs of
cats because the cat
is a strict meat eater
(carnivore)
All nutrients haveNutritious
a safe range
Too much or too little can affect health
SAFE
RANGE
Deficiency
Toxicity
OPTIMUM
Intake
Minimum
requirement
Maximum
requirement
Digestible
Food for cats and dogs
• Protein quality – amino acid balance
• Ash
Percentage of protein on the
bag can be misleading!
Digestibility
of proteins
26%
∼ 85%
X
22.1%
24%
22.6%
∼ 94%
20
21
22
23
24
Protein level in food
Protein level digested
25
26
27
Palatable
Food for cats and dogs
• Freshness is key
• Quick chilling
• Temperature-controlled collection, sorting, trimming
• Quick processing after grinding
Source of Authority
Who determines nutrient requirements?
Humans
• National Research Council (NRC)
• World Health Organisation
Dogs and cats
• National Research Council - academics
• FEDIAF – industry best practice, Europe
• American Association of Feed Control Officials (AAFCO)
- Legal requirement in most US states,
- pet food industry and academics
• WALTHAM Centre for Pet Nutrition
- Mars Petcare Nutrient Standards
WALTHAM Centre for Pet Nutrition
• The centre of
expertise for pet
science knowledge
and discovery within
Mars Petcare
-
Responsible for
setting internal
nutrition standards
for cats and dogs
Complete Pet Food
Food for cats and dogs
Safe
no harmful ingredients or contaminants
Nutritious
food must contain all the nutrients the dog or cat needs in the right amounts
and right ratios
Digestible
the dog or cat must be able to use the
food in order to access the nutrients
Palatable
food is of no value if a pet won’t eat it
Raw Materials
Food for cats and dogs
Safe
no foreign bodies or contaminants
Fresh
palatable
Consistent
nutrition, digestibility & proceseability
Available
consumer & customer-driven
Food – e.g. import Power of China
Fat – Attractiveness of Rendering
Fat being used
to substitute
palm oil and
also as “natural
Fuel”
CRUDE OIL
PALM OIL
Fur – Growth Resurgence
• Global fur trade now worth $15b USD,
with 7% YOY growth (50 million mink skins
produced globally)
• Denmark breed over 15m minks per year
requiring >630,000t of feed. The feed
requirement for 2012 is expected to top
700,000t
• Fur prices have increased 70% in 10 years.
www.iftf.com (International Fur Trade Federation) March 8th 2012
www.thestar.com Jan 5th 2012
“I am confident we will see even stronger growth next year because prices
at the most recent auctions are hitting record highs.” Mark Oaten IFTF CEO
Our long-term
vision
Co-exist, not compete
White Tripe
Food for cats and dogs
Kidneys
Food for cats and dogs
34
….your partner in the value chain
35
Thank You