Grow financial federal credit union

Transcription

Grow financial federal credit union
tampa, fl
What’s in a name? Ever ything. So when Adrenaline approached the task of creating a fresh brand identity for MacDill Federal Credit Union, we did so with an equal
mind for strateg y and creativity. Where the two crossed paths, we discovered a beautiful solution: Grow Financial.
As a brand successor to MacDill Federal Credit Union, Grow Financial succeeds on four impor tant levels. It’s INCLUSIVE/WIDE APPEAL welcomes potential members
without excluding those who came before. In being TRUE TO YOU, Grow Financial captures the ver y essence of why a credit union exists: To help its members thrive,
achieve, and grow. Grow their dreams. Grow their futures. Grow their security. Grow their legacy. Shor t, simple and unquestionably one-of-a-kind, the Grow Financial
brand is PROGRESSIVE, ranking among the most forward-thinking financial institutions out there. And finally, it’s MARKETABLE. The creative executions both within
Grow banking centers and the marketplace are limitless.
Research
brand naming/identity
brochure systems
quarterly newsletters
containment folder and plastics
retail graphics
website
Employee teaser campaign
external teaser campaign
brand launch
post launch campaign
Before
After
grow financial fcu
BRAND Naming and positioning
9927 delaney lake drive
tampa, florida 33619
More in Return.
9927 delaney lake dr.
p. 800.839.6328
f. 813.832.2080
Robert Fisher
president & ceo
[email protected]
growfinancial.org
p. 800.839.6328
f. 813.832.2080
growfinancial.org
More in Return.
More in Return.
More in Return.
grow financial fcu
Identity - stationery, business cards
your dreams
your future
your security
your legacy
More in Return.
More in Return.
More in Return.
4 lifestage brochure covers
Life’s full of possibilities.
So are you.
Let Grow Financial help grow
your dreams and start you on
the path to a bright financial future.
At Grow Financial, we know that life is a journey. That’s why, from day one, we offer a banking
experience tailored to your personal stage in life. In this booklet, you’ll find a complete set of
financial tools designed for what we like to call Life Stage 1: Grow Your Dreams.
Our Grow Your Dreams banking products are right for you if:
• You’re Gen Y—in your late teens to early 20’s
• You’re in high school, attending college or will be soon, a recent college graduate,
or just starting life out on your own
• Your financial goals include: learning to budget and manage your money, starting a savings plan,
building a solid credit rating, and buying your first car or other major purchases
Grow Your Dreams Personal Checking
Grow Free Checking
3
The best things in life are free. Like Grow Free Checking.
It offers everything you want and need in a personal
checking account—plus added features that make
banking extra simple. And did we mention it’s free?
• No minimum deposit to open
• No minimum balance requirement
• No monthly service fees
®
• Free Grow Visa Debit Card
• 24/7 account access using free
Grow Telephone Banking or Online Banking
• Free overdraft protection
Grow Starter Checking
Grow Starter Checking is a basic checking account
designed to help younger members build a strong credit
history. It comes with all the standard features you need
to manage your everyday spending and has just a $10
monthly service fee. And, if your Starter Checking
account is kept in good standing for one year, you can
automatically step up to Grow Free Checking.
Grow Direct Deposit
With Grow Direct Deposit, your paycheck is electronically
deposited into your personal checking or savings account
on the day you’re paid. It saves you time, lets you access
your money quicker, and you never have to worry about
lost or stolen checks.
• Enjoy same-day access to your money
• Save trips to the credit union to deposit your paychecks
• Free direct deposit
• A variety of low-cost check designs to choose from
3
Subject to credit approval.
Sample Spreads - grow your dreams
grow financial fcu
brochure system - information categorized by lifestage
efore Profit
n.
Federal Credit Union is different. As a financial
ur members rule—not our profit margin. It’s a little
people helping people.’ And your employees will find
ing.
BECOME A SELECT EMPLOYEE GROUP
C’mon—let’s Grow!
Hours of Operation
Phone Numbers
Hours of Operation
Monday – Thursday
Monday – Thursday
Phone Numbers
8 am – 5 pm
Three easy ways to Grow:
Friday
• Visit us online at growfinancialfcu.org
Hillsborough
8 am – 5 pm
Friday
8 am – 6 pm
8 am – 6 pm
• Call 800.839.6382 ext. 2688 to have an application mailed to you
(813) 837-2451
Saturday
• Stop by any of our 18 financial centers in the Tampa Bay area
Pinellas
Branches (limited locations)
Hillsborough
for business
(727) 791-4206
Pinellas
ncial FCU, we love success stories, especially yours.
n we offer complete financial services to help small
ow and prosper. What’s your company’s potential?
together. Call our business services department
839.6328 ext. 2440.
Pasco
Member Contact Center
Present this coupon* when you enroll for membership
9 am –to1receive:
pm
Financial Card Service Center
9 am – 1 pm
• $5 toward your membership fee
All Other Areas
Saturday (limited locations)
(813) 837-2451
9 am – 12 pm
(727) 376-0300
• $5 deposit into your savings account
BECOME A MEMBER
Branches
9 am – 12 pm
(727) 791-4206
9 am – 1 pm
Pasco
9 am – 12 pm
(727) 376-0300
24/7account
Consumer Loan Center
• Free ‘Grow Check Pack’ when you open a checking
(800) 839-6328
24/7 Consumer Loan Center
All Other Areas
(800) 839-6328
your
bottom line
your business
* Please reference this coupon if you enroll
online or by phone. Not redeemable for cash.
today
Grow Your Business Checking
Visa® Business Check Card
®
Business Checking Account
®
Spend smarter. A Grow Visa Check Card allows you to make convenient purchases wherever Visa
is accepted and doubles as an ATM card for withdrawals and deposits. Use your check card to transfer
funds between your business savings and checking accounts, and track spending easier online.
3
Grow Business Checking is free, with no minimum balance.
Add the convenience of free online banking with bill pay,
and you’re on your way to a better bottom line.
• No annual fee
• Free with Grow Business Checking
• No minimum balance
• Funds are deducted directly from your checking account
• Access your money 24/7 from any Grow Financial ATM
4
or thousands of ATMs worldwide which display Plus, CU24, Interlink or CO-OP symbols.
®
• Free Grow Financial Visa ATM/Debit card with your account
• Free Overdraft Protection
• Check account balances and transfer funds
• Free Direct Deposit
• Track spending with detailed statements or through online banking
• Personalized checks available
• Avoid credit card finance charges
• Save money ordering fewer checks
2
3
4
Subject to credit approval.
Grow Your Business Perks
Free Overdraft Protection
Refer to the Universal Account Agreement for transfer limitations.
Interest charges may apply to overdrafts covered with a business line of credit.
Never bounce a check again. With Overdraft
Protection, we’ll automatically transfer money
from your business savings or line of credit to
cover check or debit purchases made with
5
insufficient funds. Set yours up today—free .
Grow Perks Discount Program
It’s free–as a participating merchant in our Grow Financial Perks program,
you have a cost efficient way to market your business among a large and
loyal member base: Grow Financial members. Enrolling in the Grow Perk
Discount program offers you the opportunity to:
• Generate awareness of your business
4
3
Subject to credit approval and maximum number of free transactions per month.
5
• Attract new customers
There is no fee for ATM transactions made at Grow Financial ATMs.
Transactions from non network ATMs will carry a ($1.00) service charge,
in addition to any fees charged by the operating institution.
Consider it just one more “perk” of banking with Grow Financial.
To sign up, talk with a business services representative today.
Interest charges may apply to overdrafts covered with a business line of credit.
Select Employee Group Program
There’s another valuable benefit you can offer employees without spending a dime:
membership with Grow Financial.
More than 1,100 Tampa Bay businesses are enrolled in our Select Employee Group Program,
and we’d like you to be next. Joining is free. And by offering employees Grow Financial
membership, you not only add value to your benefits package, you reward your people
with a truly unique place to bank.
Talk with a business services representative today.
Sample Spreads - grow your business
grow financial fcu
brochure system
PRESORTED
FIRST CLASS MAIL
U.S. POSTAGE PAID
MANCHESTER, TN
PERMIT #6
HOT TOPICS
summer 2008
PRESORTED
FIRST CLASS MAIL
U.S. POSTAGE PAID
MANCHESTER, TN
PERMIT #6
• mortgage refi
• college dreams
• online banking
HIGHLIGHTS
fall 2007
• business loans
• financial services
• business services
• holiday hours
• member profile
• call center
• how to grow
FOR OUR SEG MEMBERS IN THE OFFICE OF:
• retirement
PRESORTED
FIRST CLASS MAIL
U.S. POSTAGE PAID
MANCHESTER, TN
PERMIT #6
• outstanding member
Basic Savings Account
Have employees bring
their own coffee mug.
You will save hundreds
or even thousands in
annual office supply
costs.
BANKING CENTERS
Savings
Account
Formerly SEGments, emerge is aBasic
monthly
publication
for grow financial fcu small business members (formerly MacDill FCU)
growfinancialfcu.org • memberservice@growfinancialfcu.org • 800.839.6328
The foundation of your Grow Financial membership, our no-fee Basic Savings
Account features a low minimum opening deposit and minimum balance.
Savings made simple for your simplified life.
BANKING CENTERS
kyline Professional Bldg.
2539
r. Martin Luther King, Jr. Street North
33704
er Crossing Shopping Center
• Spring Hill, FL 34609
Hyde Park
315 South Boulevard • Tampa, FL 33606
Hyde Park
Lakewood Ranch
11008 Arcade Place • Bradenton, FL 34211
Largo
Colonial Promenade • Bardmoor Shopping Ctr.,
Suite 103, 10801 Starkey Rd. • Largo, FL 33777
Starting
rates
Town ‘N Country
8314 Sheldon Rd • Tampa, FL 33615
For more information,
visit us online:
green is a monthly publication for grow financial members
BANKING CENTERS
Bradenton • Fountain Court Shopping Center
6425 Manatee Ave. West (State Road 64)
Bradenton, FL 34209
Brandon
1009 Providence Rd. • Brandon, FL 33511
Carrollwood
13305 North Dale Mabry Hwy. • Tampa, FL 33618
visit us online:
MacDill Air Force Base
2418 Florida Keys Ave., Bldg. 102
MacDill AFB, FL 33621
New Tampa
(Adjacent to the Shell gas station)
17315 Dona Michelle Dr. • Tampa, FL 33647
Pasco
(In front of Elfers Square Shopping Center)
6121 State Road 54 • New Port Richey, FL 34653
Pinellas Park
6900 Park Blvd. • Pinellas Park, FL 33781
emer e
Clearwater
2474 State Road 580 West • Clearwater, FL 33761
Gandy Boulevard Office
4502 West Gandy Blvd. • Tampa, FL 33611
St. Petersburg • Skyline Professional Bldg.
Suite 100, 2600 Dr. Martin Luther King, Jr. Street North
St. Petersburg, FL 33704
Spring Hill • Mariner Crossing Shopping Center
4235 Mariner Blvd. • Spring Hill, FL 34609
Hyde Park
Temple Terrace
5250 East Busch Blvd. • Tampa, FL 33617
Lakewood Ranch
Temple Terrace
Town ‘N Country
Largo
Town ‘N Country
Breahthrough Your Market
thrive is a monthly publication for grow financial fcu select employee group ambassadors
emerge is a monthly publication for grow financial fcu small business members
dirt is a monthly publication for grow financial grow ahead club members
4 Quarterly Newsletter covers - 8.5x11
THE SCOOP
PRESORTED
FIRST CLASS MAIL
U.S. POSTAGE PAID
MANCHESTER, TN
PERMIT #6
• mortgage refi
• college dreams
• online banking
winter 2007
• holiday hours
• retirement
• outstanding member
FOR OUR DREAMERS IN THE HOME OF:
TIP OF THE DAY
If you save $25 out
of each paycheck, you
could have that flat
screen TV in 2008!
dirt is a monthly publication for grow financial grow ahead club members (formerly MacDill FCU)
BANKING CENTERS
Moving? Keep In Touch
Bloomingdale
604 East Bloomingdale Ave. • Brandon, FL 33511
Financial membership, our no-fee Basic Savings
mum opening deposit and minimum balance.
ur simplified life. Account features a low miniinimum balance. Savings made simple for your
res a low minimum opening deposit and minisimple for your simplified life.
ate Your
Loans
dirt is a monthly publication for grow financial grow ahead club members (formerly MacDill FCU)
Bloomingdale
Consolidate
Your
More in
Return.
Student Loans
Temple Terrace
Enrich Your
Life.
Largo
Tampa, FL 33615
ur simplified life.
thrive
Business Loans
lvd. • Tampa, FL 33617
ur simplified life.
reen
1.4%
If you save $25 out
of each paycheck, you
could have that flat
screen TV in 2008!
Bloomingdale
Account features a low minimum opening
deposit
and
minimum balance.
MacDill
AFB, FL
33621
Bradenton • Fountain CourtSavings
Shopping
Center
made
simple for your simplified life. Account features a low miniNew Tampa
6425 Manatee Ave. West (State
Road
64)
Savings made simple for your
Bradenton, FL 34209
simplified life. Account features a low minimum opening deposit and mini17315 Dona Michelle Dr. • Tampa, FL 33647
mum balance. Savings made simple for your simplified life.
Brandon
Pasco
Carrollwood
Pinellas Park
Clearwater
Lakewood Ranch
FOR OUR DREAMERS IN THE HOME OF:
TIP OF THE DAY
Account features a low minimum opening deposit and minimum balance.
Savings made simple for your simplified life.
All of this adds up to more business, and to buying more vehicles to service
Pinellas Park, FL 33781
Online Banking
Over the last 10 years, Tropical Nature, Inc., has grown into a very successful
company providing interior landscaping to customers all over the west coast
of Florida. “Customers love the way we design interior landscapes to fit their
needs,” said Steve Wijas, CLP, CLT and President of Tropical Nature. From
thrive is a monthly publication
grow financial
selectTropical
employee
groupInc.,
ambassadors
(formerly MacDill FCU)
largeforatriums
to smallfcu
offices,
Nature,
can add eye-catching
growfinancialfcu.org
• memberservice@growfinancialfcu.org
• and
800.839.6328
color and exotic
specimen plant material of any size
quantity. People
know that when they have Tropical Nature, Inc., taking care of their horticultural needs, they don’t have to worry about a thing.
visit us online:
winter 2007
• retirement
all of these customers. For commercial
vehicle
Tropical Nature turns
Bloomingdale
MacDill
Air loans,
Force Base
Financial
FCU. “Working with2418
GrowFlorida
Financial
a no-brainer
604 East Bloomingdale Ave.to• Grow
Brandon,
FL 33511
Keys FCU
Ave., is
Bldg.
102
MacDill
FL 33621
for us,” said Steve. “With how busy we
are, itAFB,
is nice
to have them take care
of all the little things to make it easier for us. It won’t be too long before we
New Tampa
need another vehicle and another loan
from our
Grow
Financial
Bradenton, FL 34209
(Adjacent
to friends
the Shellatgas
station)
FCU.”
Brandon
Pasco
Carrollwood
Pinellas Park
Clearwater
quare day
Shopping Center)
union
4ase
• New
Port Richey, FL 34653
contact:
• mortgage refi
• online banking
FOR OUR SEG MEMBERS IN THE OFFICE OF:
TIP OF THE DAY
ell gas station)
lle Dr. • Tampa, FL 33647
PRESORTED
FIRST CLASS MAIL
U.S. POSTAGE PAID
MANCHESTER, TN
PERMIT #6
• holiday hours
Tropical Nature - interior landscape
ase
Ave., Bldg. 102
3621
spring 2008
• college dreams
Business Member Profile
for your convenience.
ay a bill, check our current
bout our products and services.
s. And this service is offered at
d to hear from you, and your
to assist
yilable
MacDill
FCU) you
00.839.6328
THE SCOOP
Bradenton, FL 34209
Brandon
Carrollwood
visit us online:
Clearwater
MacDill AFB, FL 33621
New Tampa
Pasco
Pinellas Park
Hyde Park
Lakewood Ranch
Temple Terrace
Largo
Town ‘N Country
What Are Your College Plans?
Access Grow Financial
Student Savings Account
The foundation of your Grow Financial
membership, our no-fee Basic Savings
Account features a low minimum
opening deposit and minimum balance.
Savings made simple for your simplified
life.
The foundation of your Grow Financial membership, our no-fee Basic
Savings Account features a low minimum opening deposit and minimum
balance. Savings made simple
for your simplified life.
• $5 membership fee along with a $5
initial deposit (and minimum balance)
• No monthly account fees
• Dividends are earned daily and
credited each quarter
• Make deposits through payroll deduction, direct deposit, by mail, through
online fund transfers, or at any Grow
Financial banking center
• Use your savings for overdraft protection
Personal Checking
dirt ison aGrow
monthly
publication
accounts
• Qualifies you to apply for all other
Grow Financial products and services
Mortgage Needs
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Planning for your Future
Grow Club Accounts
The foundation of your Grow Financial membership,
our no-fee Basic Savings Account features a low minimum
opening deposit and minimum balance. Savings made simple
• $5 membership fee along with a $5 initial deposit (and minimum balance)
consequam. count. Exerost ing euismod
for grow
financial grow ahead club members
• Dividends are earned daily and credited each quarter
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• Make deposits through payroll deduction, direct deposit, by mail, through online fund transfers,
or at any Grow Financial banking center
• Christmas Club
Loans
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The Dirt Around Town
• $5 membership fee along with a
$5 initial deposit (and minimum
balance)
The Sprout Scholarship
credited each quarter
• Make deposits through payroll
deduction, direct deposit, by mail,
through online fund transfers, or at
any Grow Financial banking center
Student Visa
balance)
Beverly Kahil - Graduate, University of Florida
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balance)
• Dividends are earned daily
balance)
Email applications to:
[email protected]
Or mail them to:
9927 Delaney Lake Dr
Tampa, Florida
More in Return.
Interior Spread of Tri-Fold Newsletter
grow financial fcu
quarterly newsletters
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60”x60” brand lifestyle graphics
Additional lifestyle graphics
grow financial fcu
retail graphics - lifestyle graphics & sample application
brand lifestyle graphics
take advantage of
take advantage of
auto loans
take advantage of
visa credit cards
®
Reward Yourself with the VIP Service You Deserve
Get in the Driver’s Seat Fast
A Grow Visa Platinum Card offers fewer limitations and exclusive privileges you deserve.
®
Plus, earn ScoreCard Rewards Points on the purchases you make every day.
With quick loan pre-approval, you can shop for the vehicle you want
knowing your budget and monthly payments in advance.
• No annual fee
• 24/7 online access
• No application fee
• No early payment penalty
®
• Zero liability protection
• 24/7 Travel & Emergency Assistance
• Finance new & pre-owned vehicles
• Flexible terms
Grow Free* Checking
It offers everything you want and need in a personal checking account.
• No minimum deposit to open
• Free direct deposit
*Subject to credit approval.
promotional graphics
grow financial fcu
retail graphics - brand and promotional merchandisers
club accounts
online banking
Soffit Treatments 105” x 35”
small business loans
personalized home loans
checking
customized auto loans
retirement accounts
savings accounts
visa credit card
®
tailored business accounts
grow financial fcu
retail graphics - soffit treatments
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Let Grow Financial help you start
enjoying life’s rewards today and grow
your security for the next stage.
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your security
your dreams
At Grow Financial, we know that life is a journey. That’s why we do
Visa® Credit Cards
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more than most to create a banking experience tailored to your
Electronic Banking
personal stage in life. Here you’ll find a complete set of financial tools
designed for what we like to call Life Stage 3: Grow Your Security.
Personal Loans
Investment / Insurance
your future
READ ON >
Member Perks
your legacy
More Services
Grow
At-A-Glance
Grow
Personally
Jump to exactly what
you’re looking for >
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Learn about Grow as it
relates to YOUR life >
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MY
your business
Rates
Branches
Grow Your Dreams
Checking/Savings
Loans
Investments
Grow Your Future Grow Your Security
Credit Report
Grow Your Legacy
Copyright © 2007 Grow Financial Federal Credit Union
Member Perks
Customize your interactive
Grow experience >
your future
BRANCHES
New to
CHECKING / SAVINGS
MY
?
go!
INVESTMENTS
your security
EQUIFAX CREDIT REPORT
MEMBER PERKS
• View Account Balances
• Pay Bills
• Open Loans
• Set Budgets
• Open New Accounts
• Schedule Transfers
• Track Stocks
• Set Balance Alers
AND MUCH MORE >
MORE >
your security
Personal Savings
Personal Savings
Savings Account features a low minimum opening deposit so you can
start small and build as you go.
Green Savings Account
Green Savings Account
• $10 opening deposit and minimum balance
Payroll Deductions
Club Savings Account
Money Market Account
Certificate Account
Payroll Deductions
Club Savings Account
• Dividends are earned daily and credited each quarter
Money Market Account
• Make deposits through payroll deduction, direct deposit, by mail,
Certificate Account
through online fund transfers, or at any Grow Financial banking center
Individual Retirement
Account (IRA)
Individual Retirement
Account (IRA)
• Use your savings for overdraft protection on Grow Personal Checking
accounts
• Qualifies you to apply for all other Grow Financial products & services
Personal Checking
your business
Welcome, Frank!
MY
create a profile
What can you do with with MY GROW?
LOANS
Phone: (813) 837-2451 Toll-Free: (800) 839-6328
(logged into MY GROW)
Search
RATES
P.O. Box 89909 - Tampa, Florida - 33689-0415
Grow Your Business
Grow Your Security / Personal Savings / Basic Savings Account
Visa® Credit Cards
your legacy
Electronic Banking
Personal Loans
Already have a
Username
Welcome to Grow Financial.
MacDill FCU is proud to now be Grow Financial,
introducing a new approach to banking that fits
your financial needs in ways you never dreamed
6.2%
MY
profile?
Member Perks
More Services
Grow Your Dreams Grow Your Future Grow Your Security Grow Your Legacy Grow Your Business
Password
MY GROW Home Page
login
APR
go!
Search
Welcome, Frank!
MY
Home Equity Loans
possible. Where are you growing in life?
MORE >
your security
Welcome, Frank!
Personal Savings
Personal Checking
You have (1) unread message.
Visa® Credit Cards
Your DIRECT DEPOSIT posted a deposit on Jan 27, 2007.
Electronic Banking
Congratulations on your new AUTO LOAN!
Personal Loans
Rates
Branches
Grow Your Dreams
Checking/Savings
Loans
Investments
Grow Your Future Grow Your Security
Credit Report
Grow Your Legacy
Member Perks
Grow Your Business
Copyright © 2007 Grow Financial Federal Credit Union
P.O. Box 89909 - Tampa, Florida - 33689-0415
> Would you like to add the LOAN TRACKER Grow Tool?
Member Perks
More Services
MY
TOOLS
GET MORE TOOLS...
Phone: (813) 837-2451 Toll-Free: (800) 839-6328
Quick Balance
Weather
Grow Your Dreams Grow Your Future Grow Your Security Grow Your Legacy Grow Your Business
Club Account Wizard
Direct Deposit
grow financial fcu
website - homepage and sublevel navigation
make a choice
make a change
make a difference
make a choice
make a change
make a difference
How can you grow?
How can you grow?
Choose one aspect of your life and make
it better. Learn something new. Discover
a new passion. Challenge yourself.
Choose one aspect of your career and
improve it. Expand your knowledge.
Get organized. Challenge yourself.
Life is about growing, changing and
constantly learning more about yourself
and the world around you. Take this week
and make it your mission to grow in one
area of your life.
Life is about growing, changing and
constantly learning more about yourself
and the world around you. Take this
week and make it your mission to grow
in one aspece of you professional career.
This week – grow personally.
Week 1: Grow Personally - poster and promotional items
This week – grow professionally.
Week 2: Grow professionally - poster and promotional items
grow financial fcu
Employee Teaser - Grow Personally. Grow Professionally. Grow Financial.
how?
what?
when?
how?
what?
when?
personally.
today.
how?
what?
when?
your legacy.
Employee Launch Manual
will you
will you
Wide Appeal
Smile.
The new name reflects how we've blossomed as a credit union, from our foundation in
1955 to serve the military personnel and civilian employees of MacDill Air Force Base, to
where we are now, serving people from all walks of life throughout the Tampa Bay area.
We've grown with this community, welcoming new neighbors into our family of members,
and always guided by the philosphy of "People Helping People." That's really what Grow
Financial Federal Credit Union is all about. People, working and growing together toward
a brighter future.
will you
True To Our Roots
Grow Financial captures the very essence of why a credit
union exists: To help its members thrive, achieve and grow.
Grow
Grow
Grow
Grow
their
their
their
their
dreams.
future.
security.
legacy.
Grow is more than a name: It’s a promise and a shared goal.
Marketable
The financial services landscape is more competitive than ever. Keeping in step with savvy
regional and national banks demands going to market with a unique, progressive brand.
Short, simple, and unquestionably one-of-a-kind, the Grow Financial brand ranks among
Helping Members Transition
the most forward thinking financial institutions out there.
Launching A New Brand Is A Major Event
We anticipate there will be many questions. We want
you to understand and be comfortable with the transition
so you can easily and confidently help our members
and prospective members value the change. When talking
to them, it is important to answer questions not only
positively, but also consistently, so that each individual
receives the same information and shares the enthusiasm
we feel.
Employee Grow Guide
Frank
senior vice president
marketing & business development
Laugh.
week 3: grow financial - posters
Remember, although our logo and image has changed,
our core value for understanding the member remains the
same. We have something special to share with everyone
we serve and need to do everything we can to make this
transition as easy as possible to ensure its success.
On the following pages, you will find not only a series of
potential questions and concerns, but also answers that
will help inform all of our members and prospective
members about the exciting changes that lay ahead.
Frank
senior vice president
marketing & business development
name tags
Frank
Hablo español
grow financial fcu
employee Teaser - grow financial brand reveal
don’t go through life,
Grow through life.
Grow through life.
Grow through life.
Grow through life.
don’t go through life
To Our Employees
Grow Through Life
don’t go through life, Grow Through Life
don’t go through life, Grow Through Life
An exciting change is coming to MacDill Federal Credit Union,
a change which we believe clearly defines what we have become
and where we are going.
On September 4th, we will debut our new corporate identity as
Grow Financial Federal Credit Union. Why the change?
The new name reflects the role we fulfill in the lives of our members.
We exist to help them achieve their financial dreams.
To help them grow through life.
As you receive questions about our new identity, please refer to the
Grow Employee Guide you received on August 7th. This will help you
explain to members what the change is all about...how we want them
to grow and to thrive, to get More in Return in their relationship with us.
As we go forward, we encourage you to ask members:
“How can we help you grow?”
grow financial fcu
external teaser campaign - posters, ads, billboards, etc.
GROW THROUGH LIFE
GROW THROUGH LIFE
http://www.growthroughlife.org
How can you grow?
A financial friend in your community is
GROWING.
You can grow, too...
Grow on
choose your life stage
Teaser Site - Home Page
choose your way to grow
GROW THROUGH LIFE
How can you grow?
Where are you growing in life?
choose the photo that relates to your life...
Grow through life.
SEND MY PICTURE!
Teaser Site - First Level
choose your lifestage
Teaser Site - interactive game featuring “grow icons”
grow financial fcu
External Teaser Campaign - Website: growthroughlife.org
MACDILL FCU IS NOW GROW FINANCIAL FCU.
Over 50 years ago, we started out on a mission to bring MacDill Air Force Base the best financial
services in the Southeast. Starting today, we turn to the future with a far broader membership,
a renewed passion for service, and a new name to back it up:
Grow Financial Federal Credit Union.
WHY THE CHANGE?
Grow through life.
WILL THE CHANGE AFFECT MY ACCOUNT?
To reflect and celebrate how our Credit Union has
grown
over the
with the
community
MY
LOAN?
MYyears
CREDIT
REPORT?
of Tampa Bay, always welcoming new neighbors into our family of members.
Your accounts will not change. Your loans in the future will list Grow Financial Federal Credit Union
as the creditor for your loan and each loan will only be listed once.
WHY ‘GROW?’
DOcredit
I NEED
NOTIFY
Grow Financial captures the very essence of why our
union TO
exists:
To help MY
our EMPLOYER REGARDING DIRECT DEPOSIT?
members grow their dreams, grow their futures, grow
security,
theirinlegacy.
Youtheir
do not
need toand
do grow
anything
order for your direct deposits to continue. All of the information
that your employer sends to MacDill FCU will continue to come to Grow Financial FCU.
WHAT’S DIFFERENT?
More in Return.
WILLstill
MY
DEBIT CARDS AND CREDIT CARDS
Only our fresh name and new-and-improved look. We’re
theCHECKS,
dependableATM
creditCARDS,
union you’ve
STILL
WORK?
come to trust, committed to serving each and every
member
on a personal level. We still are
and will remain member owned and operated. OurYes.
locations
changed,
worry:
Next haven’t
time your
reorderand
yourdon’t
checks,
they will bear the name Grow Financial Federal Credit
your account information won’t, either.
Union. Your ATM card, debit card and credit cards will continue to work as well. As each of your
cards expire, you will be issued new Grow Financial Federal Credit Union cards (please refer to the
front of your cards for the expiration date).
GROW THROUGH LIFE WITH GROW FINANCIAL
GROW THROUGH LIFE WITH GROW FINANCIAL
grow personally
grow professionally
grow financially
Grow through life.
Was MacDill Sold? Has It Merged?
the MacDill Air Force Base, we have blossomed into a
t to continue attracting members from all walks of life.
e potential new members without excluding those who
everyone.
MacDill Federal Credit Union has changed its name to Grow Financial Federal Credit Union
– but we are still the same credit union. We have not been sold norhave we merged with
another institution.
Will this Affect My Account? My Loan? My Credit Report?
n.
banking options. More personalized service. More
Not to mention more bang for your buck. For the
ing the most out of your financial life today, with
ll adds up to this: When you entrust your financial
getting ‘More in Return.’
Your accounts will not change. Your loans in the future will list Grow Financial Federal
Credit Union as the creditor for your loan and each loan will only be listed once.
More in Return.
How Will This Affect Me?
More in Return.
The New Promise - More in Return.
The New Name - Grow Financial
Grow Financial is all about ‘more.’ More financial options. More personalized service.
More freedom and more added convenience. Not to mention more bang for your buck.
For the Grow Financial member, that means getting the most out of your financial life
today, with the promise of a more secure future. It all adds up to this: When you entrust
your financial life to Grow Financial, you can count on getting ‘More in Return.’
The new name reflects how we’ve blossomed as a Credit Union, from our foundation in 1955 to
serve the military personnel and civilian employees of MacDill Air Force Base, to where we are
now, serving people from all walks of life throughout the Tampa Bay area. We’ve grown with this
community, welcoming new neighbors into our family of members, and always guided by the
philosophy of “People helping people.” That’s really what Grow Financial Federal Credit Union
is all about. People, working and growing together toward a bright future.
Was MacDill Sold? Has It Merged?
MacDill Federal Credit Union has changed its name to Grow Financial Federal Credit Union
– but we are still the same credit union. We have not been sold nor have we merged with
another institution.
The Road From MacDill to Grow Financial
Grow Your Dreams
Grow Your Future
Grow Your Security
Will this Affect My Account? My Loan? My Credit Report?
Your accounts will not be affected by the change. Your loans in the future will list Grow
Financial Federal Credit Union as the creditor and each loan will only be listed once on
your credit report.
Grow Your Legacy
Grow Your Business
8 am – 5 pm
• Savings Accounts
• Commercial Loans
• Money Market and Certificate Accounts
• Merchant Services
• Checking Accounts
• Employee Benefits Plans
• ATM/Debit Cards
• Grow Perks Discounts
• Business Visa® Platinum Credit Card
• Free Online and Telephone Banking
Hours of Operation
Monday – Thursday
Our Grow Your Business banking tools:
Friday
8 am – 6 pm
Saturday
(limited locations)
Branches
9 am – 12 pm
9 am – 1 pm
9 am – 1 pm
Phone Numbers
How Will This Affect Me?
Hillsborough
(813) 837-2451
Pinellas
(727) 791-4206
Pasco
(727) 376-0300
All Other Areas
(800) 839-6328
24/7 Consumer Loan Center
Grow Financial Business Solutions
How
Will of
This
Affect Me?
Grow Financial
Hours
Operation
grow financial fcu
external reveal campaign - posters, ads, billboards, etc.
GROW THROUGH LIFE
MacDill Federal Credit Union is now Grow Financial.
It’s time to grow with us...
your legacy
Let Grow Financial help you start
enjoying life’s rewards today and
grow your security for the next stage.
At Grow Financial, we know that life is a journey.
That’s why we do more than most to create a banking
experience tailored to your personal stage in life. Here
you’ll find a complete set of financial tools designed
for what we like to call Life Stage 3:
Grow Your Legacy.
BEGIN YOUR JOURNEY >
Teaser reveal Site
grow financial fcu
external reveal campaign - website: growthroughlife.org
Day Dreaming?
Just Starting?
Big Plans?
your security
Are you in your 40’s to mid-50’s?
Are your children getting ready for college
or just starting out on there own?
Is planning for retirement taking on new focus?
Are you in your mid-20’s to late-30’s?
New Business Plan?
Young At Heart?
Are you just out of college and starting a new career?
Are marriage and starting a family on your mind?
your legacy
your business
Where Are You Growing?
If this is where you are in life, then Grow Financial has a customized plan to meet
your financial needs. Welcome to Grow Your Future. Take a brochure and learn more
about the many perks Grow Your Future can bring to your financial plans.
your financial needs. Welcome to Grow Your Security. Take a brochure and learn
more about the many perks Grow Your Security can bring to your financial plans.
Are you in school?
Are you in your late 50’s or so?
Want to improve your benefits plan?
In your teens or early 20’s?
Need a commercial loan?
Looking for payroll and business
administration services?
Just starting to budget
and manage your money?
Are you retired
or planning to retire
in the not-so-distant future?
Are your children grown,
with kids of there own?
your financial needs. Welcome to Grow Your Legacy. Take a brochure and learn more
about the many perks Grow Your Legacy can bring to your financial plans.
How Is Your Business Growing?
Are you trying to Grow Your Business? Grow Financial has the right financial tools to
take your small business to the next level. Pick up a brochure and discover the vast
array of customized ways Grow Financial can support you and your growing business.
your financial needs. Welcome to Grow Your Dreams. Take a brochure and learn more
about the many perks Grow Your Dreams can bring to your financial plans.
grow financial fcu
Post Launch Branding campaign - posters, billboards
grow financial fcu
EXTERIOR OF BRANCHES
grow financial fcu
ITEM NAME OR TITLE
grow financial fcu
ITEM NAME OR TITLE

Grow financial federal credit union

Transcription

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