Cindy Schonholtz, Program Manager • 101 Pro Rodeo

JANUARY/FEBRUARY 2011
The official newsletter of the Justin Cowboy Crisis Fund
Cindy Schonholtz, Program Manager • 101 Pro Rodeo Drive, Colorado Springs, CO 80919
$100,000 Raised at the South Point by the
Pro Rodeo League of Women!
A great time was had by all at
the 23rd edition of the Pro Rodeo
League of Women Style Show and
Luncheon. More than 1000 people
came to support the Justin Cowboy Crisis Fund and boy did they!
The event pledged $100,000 to the
JCCF! The fashions on display by
Wrangler, Cruel Girl and Cinch were
amazing, the lunch was delicious
and the Purple Cowboy Wine flowed! As usual Flint
Rasmussen had his hands full helping give out over
200 prizes in the drawing supplied by the great vendors at Cowboy Christmas, Country Christmas and
Cowboy Marketplace. In addition to the beautiful
Martin Saddlery Sherry Cervi saddle that was given
way, the silent and live auctions helped push the luncheon to new heights in fundriasing for JCCF!
Sharon Camarillo and Jennifer Smith served
as the emcees for the afternoon, we missed Pam
Minick as she her husband Billy were in Fort Worth
recieving The Charles Goodnight Award but Jennifer
did a great job!
Thanks to all who sponsored and support this
important fundraiser, which has raised more than $1
million to give injured rodeo professionals “A Hand Up.”
Photos:
Top right (clockwise): Karl Stressman, Tracy Hedeman, Cindy
Schonholtz and Stacey Custer with the $100,000 check presentation. Emcees Sharon Camarillo and Jennifer Smith. Tuff
Cooper’s autographed boots were the high selling item in the
auction bringing $10,000. Wifes of contestants and barrel racers
modeled including Amber Cooper & Sarah Denton. NFR Team
Roper Cesar De La Cruz joined the fun.
2 News and
Notes
2 A Cowboy
Says Thanks
2 Justin Gear Bag
Donation
2 Pendleton Whisky
Supports JCCF
3 Crown Royal
donates $10,000
3 PRCA Stock
Contractors
3 Thanksgiving Rodeo
School
4 Pat Parelli
4 Roughstock2
Roping
4 Cowboy Reunion
5 Ladies Luncheon
Prize Donors
6 Celebrity Bowling
Tournament
6 Silent Auction
7 Upcoming Events
NEWS
AND
NOTES
 Thanks to Priefert, Resistol and George Strait who
worked together to raise funds
for JCCF with a drawing to win
4 tickets and meet and greets
for any George Strait Show, an
NFR Jacket and a Resistol hat
signed by George. Linda Mascioli of Newark, NY won the
drawing. Over $32,000 has
been raised by these drawing
through the years!
 The Pendleton Roundup
Foundation donated $6500
representing proceeds from
the Annual Cowboy Memorial
Golf Tournament held during
the Pendleton Roundup Rodeo
in September. Thanks to the
Roundup Foundation and Tournament Director Kris Smith for
their support. The Justin Cowboy Crisis Fund would like to extend our condelences to Butch
Thurman and his family on the
passing of his wife Vicky Thurman. Vicky and Butch have
been a vital part of the Roundup
Golf Tournament from the beginning, Vicky will be missed!
A Cowboy
Says Thanks
Dear JCCF Board,
What the fund has done for me
has been a huge help, more of a rescue. I wish I could thank everybody involved in what it takes to
make this fund happen but know
the way to do that is help any way
I can in the future. Thanks again
for the help you’ve given me, I’d
be singin’ the blues with out it.
Again I can’t tell you how much I
appreciate everything.
Justin Boots Gear Bag
Promotion Raises $25,000
The Justin Gear Bag Promotion is just one of the ways that the Justin Boot
Company continues it’s support of the Justin Cowboy Crisis Fund. Every
year they create a great gear bag with the Wrangler NFR Logo, include
it as a gift with purchase for Justin boot buyers and donate a portion of
the proceeds of every sale to JCCF, raising $25,000 in 20010.
Photo: Back Row(l to r) Cindy Schonholtz, Dale Woodard, Gary Williams,
Nolan Ryan, Jamie Morgan, Don Andrews, Kathi Myers, Tom Feller.
Front Row: Randy Watson, J.T. Dickinson, Karl Stressman.
Pendleton Whisky Continues
Support of JCCF
Pendleton Whisky continued its stellar support of the sport of rodeo
and the Justin Cowboy Crisis Fund at the 2010 Wrangler National Finals Rodeo. Our friends at Pendleton Whisky not only sponsored the
3rd annual Wrangler NFR Bowling Tournament, but also donated an
additional $1000 to the Justin Cowboy Crisis Fund. Tia Mowery, with
Pendleton Whisky was on hand along with the Pendleton Posse to present the check to JCCF Program Manager, Cindy Schonholtz. Thanks to
Pendleton for their support of the Justin Cowboy Crisis Fund!
Respectfully,
Shane Gordon
PRCA Saddle Bronc Rider
2
The official newsletter of the Justin Cowboy Crisis Fund
Crown Royal Riders 90 Point
Rides Earn JCCF $10,000
World Champion Bull Rider J.W. Harris and his Crown
Royal Rider teammates at Wrangler NFR – Wesley
Silcox, Cody Whitney, Clayton Williams and Steve
Woolsey – had a special mission during the finals,
to score 90+ point rides. For every 90+ point ride,
Crown Royal promised to donate $2,000 to the Justin
Cowboy Crisis Fund (JCCF). At the end of the finals
there were three 90+ rides, with Harris’ 94.5 ride as
the gold standard. Due to the number of stellar rides
by all of the riders, Crown Royal donated $10,000
which Harris presented to JCCF’s Cindy Schonholtz.
PRCA Stock Contractors
Support JCCF
The Justin Cowboy Crisis Fund received a $5,000 donation from proceeds from Benny Binion’s Bucking
Horse & Bull Sale through PRCA stock contractors.
The event is held annually at the South Point Hotel in
Las Vegas in conjunction with the Wrangler National
Finals Rodeo.
“We believe people need to have a way to
keep going, if they are injured, and we think the
Justin Cowboy Crisis Fund has done a good job of
making sure the money goes to those who are welldeserving of it,” Barnes said.
Stock contractors have closely watched the
management and impact of the program – run by Director of PRCA Industry Outreach Cindy Schonholtz
– and think it is an example of how ProRodeo can
help itself grow and thrive.
“That is what the Benny Binion Bucking Horse
& Bull Sale is all about,” he said. “It is about everybody in the rodeo business working together to
make our product better.”
-Johnna Espinoza contributed to this story
Thanksgiving Rodeo School A Success!
The 7th Annual Thanksgiving Rodeo School held Nov. 26-28 at Resistol Arena in Mesquite, Texas was a huge success.
The roughstock school prides itself on serving many purposes and that is exactly what the school accomplished again
this year.
The school is a fundraiser for the Justin Cowboy Crisis Fund – something that its founder and Wrangler National Finals Rodeo bareback rider Wes Stevenson is passionate about. Organizers will donate $9,000 to the JCCF from the
2010 school and in total has donated $74,000 to the program, which assists injured rodeo athletes and their families.
It is also a school that provides instruction in roughstock events under the direction of seven-time PRCA Stock Contractor of the Year Stace Smith. Additionally, the school includes antwo-night rodeo that was added last year and held
again this year, so instructors could fine-tune their skills for the Wrangler NFR, as well as demonstrate riding techniques for students.
Stevenson said travel partner Tom McFarland is someone who exemplifies the importance of the Thanksgiving Rodeo School. McFarland taught at the school before injuries to his riding arm, biceps and leg sidelined him. He
received assistance from the JCCF to help him pay his expenses while he rehabilitated. McFarland recovered from his
injuries and taught at the school again this year.
This year’s school included 43 students and a long list of instructors of past and current Wrangler NFR contestants
such as Cody DeMoss, Heith DeMoss, Steven Dent, Pete Hawkins, 2000 World Champion Bareback Rider Jeffrey Collins
and many more.
Stevenson, his wife, Francie, and others, spend countless hours volunteering to make sure the school continues. Stevenson, also an instructor, was motivated to start the school after he badly injured his left leg. Thirteen surgeries were
needed to eventually help repair the leg, which included growing new bone. He was assisted by the JCCF and used
some of the money to attend Texas Tech University in Lubbock.
“We’re trying to give back to the sport of rodeo that has given so much to us,” Stevenson said.
-Johnna Espinoza contributed to this story
Photos by Craig Kelley and Carl Oberman
The official newsletter of the Justin Cowboy Crisis Fund
3
Pat Parelli Supports JCCF in Las Vegas
Renowned Horse Trainer and former rodeo contestant Pat Parelli,
raised $2760 while conducting “Natural Horsemanship the Cowboy
Way” during three demos at the South Point Hotel & Casino on December 1-2, 2010 in Las Vegas, NV during the National Finals Rodeo. “Rodeoing taught me a lot of important things I still use today
in my teaching, in my business and in my relationships with people
in general. It taught me to be mentally, emotionally and physically
fit. It taught me how to create good habits and how to relax horses.
After all, they are athletes too, and need to be relaxed to perform
their best” says Parelli. “I’m happy to be able to give back in a small
way to an industry that was such a formative part of my life.”
PRCA Photo by Kerri Allardyce: Pat Parelli and JCCF’s Cindy Schonholtz
Roughstock 2 Roping Supports JCCF
Thanks to Chris Douglas and all of our friends with
Roughstock2Roping for designating the Justin Cowboy
Crisis Fund as their official Charity this year for their
'Showcase' Ropings. A check in the amount of $1,200
was be presented by R2R Staff members Shawn Stephens, Trish Thomas, & Cody Cowdell to JCCF's Cindy Schonholtz during the 2010 Wrangler National Finals Rodeo in Las Vegas, Nevada on December 10th.
For more information about the Roughstock2Roping
events go to:
http://www.roughstock2roping.com
Cowboy Reunion Gives Back
A great time was had by all at the Annual Cowboy Reunion at the
Orleans Hotel and Casino on December 9, 10 & 11, 2010. The
event, organized by Liz Kesler and her committee offers former
rodeo cowboys and cowgirls a place to get together, share stories
and participate in silent and live auctions.
The proceeds from this event are given to the Justin Crisis
Fund, the ProRodeo Hall of Fame and the Rodeo Historical Society.
Photos Courtesy of Timber Tuckness: Top left: Gail Woerner, Michele Blasi and Liz Kesler, Bottom Left: Jess Franks visits with Eleanor
and Richard Eaton. Bottom, many amazing items are donated for the
live and silent auctions including the beautiful quilt crafted by Coreta
Corey with the previous year’s NFR qualifiers. The quilt was purchased
by Sue Harter and donated to the Pro Rodeo Hall of Fame for display and
preservation.
4
The official newsletter of the Justin Cowboy Crisis Fund
Ladies Luncheon Donors
A huge part of the fundraising effort at the Pro Rodeo League of Women Ladies Luncheon is the drawing,
silent auction and live auction. A huge thank you to the management of the three trade shows in Las Vegas:
Country Christmas, Cowboy Marketplace and Cowboy Christmas. To all the vendors at these shows and
many others who so generously donate FABULOUS prizes, more than 230 prizes worth over $23,000, we
appreciate your support!
Accessories For Less
Accessorize in Style
Ambriz Jewelry
Appaloosa Trading Co.
Art From The Farm
Bill & Mary Ann Middleton
Boot Barn
Branding Stove Candles
Buckskin Outfitters
Cactus Ropes
Caffe Aroma
Canadian Pro Rodeo Association
Cathy McLean
Cedar Mountain Company
Chapman Fashions
Chimeara/Wilkinson Ent.
Cinderella-Horses.com
Cindy Manolis
Classic Equine
Cliff Cooper
Clint Cooper
Columbia River Circuit/Edie Longfellow
Cooke C Ranch
Corium21
Corn Fed
Country Gal
Couture West
Covey of Quail
Cowboy Bookworm
Cowboy Country Candles
Cowboy Cross Roads
Cowboy Hardware
Cowboy Hardware
CowboySanta.com
Cowgirl W-Attitude
Cowgirls Don't Cry
Coy's Yellow Creek Outfitting
CPM - Hats By Julie
Creative Grafix
Cuiksa Boot-tique
Cutco Cutlery
D.C. Creations
Darlenes Gifts
Dead Sea Premier
Desert Sage Bead Art
Diane Bohna Photography
Dynamic Expressions
Edna Harper
Enchantment Arts
EquiPedic
Express Clydesdales
Far West Signs
Fast Lane Rodeo
Fellowship of Christian Cowboys
Foothuggers Sock Company
Four Shoes Leather Work
Four Winds
Franl Looper Saddler
Granny's Attic
Great Rocky Mountain Fur
Gypsy Ride
Gypsy Soule
Hart of the Ranch
Hat Palace
Heads or Tails Hats
High Country Cowgirl
Hy O Silver
Impact Gel
J.C.L.
Janet's Featherworks
Jewelicious
Jim Brandvik
Josh Peek
Julie Silcox
Just a Little Western
Kactus Western
Kamen's Fine Things
Karen's Kreations
Kay Homan Western Artist
K-Bar-S Saddlery
KC Kountry
Khan Imports
Klein Brothers Rodeo Co.
Kowgirl Glitz
La Paloma
Lange's Ranch Rugs
Lawman Sportsware
Letter Buck
Ln' Co.
LubriSyn
Lucky LuLu's Trading Co
Magnets & Total Wellness
Maki Products
Memory Lanes of Idaho
Mesquite Wood Gallery
Mike & Rexanne Cotugno
MM Ranchwear
Monty Reedy Custom Leather
MP & KD Horn and Leather Shop
MT Bunkhouse Designs
My Pillow
My Rustic Garden
National Roper Supply
New Mexico Frontier Ministries
Old West Cedarmill
Orion Crossing Fine Art Ceramics
Parw Buckles
PBR
Perfume Express
PJ Marketing
Pro Equine Products
ProRodeo Gear
RAM Rodeo
RES Equine Products
Roadkill Couture
Rock N Soul Couture
Rockin K
Rockin P Ranch
Rockstars Place
Rocky Mountain Elk Foundation
Rocky Trails Outerwear
The official newsletter of the Justin Cowboy Crisis Fund
Rodeo Accounting
Rodeo Drive
Rodman & Company
Ruby Cowgirl
Russian Brilliance
Rustic Ranch Furniture
Ruston Woodcrafts
Santa Fe Jewelry, Etc.
Scentsy
Shasta Fudge
Sheila's Classy to Whimsy
Silver Sun
Small Town Gypsy
Something New Tack Cleaner
Sonia Lee Jewelry
Sony Music-Nashville
South Point Hotel, Casino & Spa
South Texas Mesquite
Sterlin Treasures
Stetson Apparel
Stoeklein Publishing
Stran Smith
Stylin Stones Jewelry
Tank's Premium Bloody Mary Mix
Texas Touch
The Bag Ladys Novelties
The Black Market
The Cowboy Shop
The Jewelry Lady
The Mad Cow Company
The Silver Mine
The Tiara Fits
Tommie Turvey
Totsoh Trading Post
Touch of Mink
Town & Country Foods
Trevor Brazil
Triangle Ranch Wear
Truly Bling
Tub Tack
Tucson Rodeo
Tuf Cooper
Txlc Tile Murals
Ultimate Dutch Oven
Uncle Dave's
Under Wraps
Universal Ironworks
Value Art
Violet Love
Volt
Western At Its Best
Western At Its Best
Western Territory Company
Whiskey Creek Design
Wild Rose of Texas
Wild West Ranchwear
Women's Professional Rodeo Assoc.
Wyo-Horse
Ya Ya Gurlz
Z Bo
5
Celebrity Bowling Tournament a Blast!
The Coca Cola Team made it three in a row at the 3nd Annual Wrangler NFR Celebrity Bowling
Tournament presented by Boyd Gaming. The winning team of Mike Hold, Joe Amaral, Jim Pistolesi and Dale Savage scored a 1942 to take home the beautiful Montana Silversmiths buckles. A
rodeo committee challenge was issued by Boyd Gaming and the The San Dimas Rodeo, Calgary
Stampede and the Helldorado Rodeo in Las Vegas entered up with the boys from Vegas taking
the trophy! A media challenge was new this year and was won by The Coyote, 102.7. Thanks to
Rachel Commerford of Speedway Children’s Charities and Boyd Gaming as well as all the bowlers,
volunteers and sponsors for making this event such a success. Among the Celebrity Bowlers were
Movie Star Luke Perry, World Champions Gary Leffew, Cody Wright, Kelly Timberman and Clint
Corey, PRCA Commissioner Karl Stressman, NFRC Committee member Kelly Wardell, Pat and Linda
Parelli as well as NFR contestants Todd Suhn, Cort Sheer and more!
PRCA announcer Wayne Brooks was on hand to call all of the action.
Photos By Kerri Allardyce (left to right: Helldorado Rodeo Committee Team, Wayne Brooks and Gary Leffew, Suhn Family and Cody Wright and sons.
Convention Silent Auction a Success!
For the fourth year, a silent auction to benefit the Justin Cowboy Crisis Fund was held during the
PRCA Convention at the South Point Hotel Convention Center. More than one hundred items
ranging from signed memorabilia to artwork to rodeo packages, horse tack and jewelry were up
for bid. Attendees at the convention competed for the winning bids on all the items and in the
end more than $8700 was raised for the JCCF. Thanks so much to all of the donors as well as all
those who bid on the items!
JCCF Board of Directors
Karl Stressman
PRCA Commissioner
Randy Watson
President & CEO, Justin
Boots
Tom Feller
Justin Boots
6
Walt Garrison
Former Dallas Cowboy
Nolan Ryan
Baseball Hall of Famer
Don Andrews
Mobile Sportsmedicine
Dr. J. Pat Evans, M.D.
Justin Sportmedicine
Gary Williams
Tucson Rodeo
Manager
Joe Shafer
PRCA Chief Financial
Officer
Charlie Daniels
Recording Artist
Dale Woodard
PRCA Member
Bryan McDonald
PRCA member
Kathi Myers
WPRA President
The official newsletter of the Justin Cowboy Crisis Fund
JCCF CALENDAR OF EVENTS
February 15, 2011. San Antonio, TX.
Annual Cowboy Golf Classic
This annual event has raised more than $220,000 for
the Justin Cowboy Crisis Fund through the hard work
of the organizers and the generosity of the San Antonio
Livestock Show & Rodeo. A limited number of confirmed
rodeo contestants in the San Antonio Rodeo play free!!
The 2011 tournament will take place at the Republic Golf
Club with registration at 7:30 a.m., modified shotgun
start at 8:30 a.m. $125 fee includes lunch, awards 1st to
3rd place, 2 man scramble, Blind Draw for foursome.
For more information: Call Terry D. Olivarri, at 210-215-2385
February 23, 2011 Casa Grande, AZ.
Mike Cervi, Jr. Memorial Team Roping.
The rodeo community suffered a great loss in September
2001 when 30-year old pro roper Mike Cervi Jr. perished in
a private plane crash in Marshfield, Wis. Cervi’s wife Sherry,
with the help of her father Mel Potter and Tucson roper
George Aros, created the Mike Cervi Jr. Memorial Team
Roping. Sherry Cervi is a two-time world champion barrel
racer and Potter is an agricultural businessman and former
professional cowboy. The annual jackpot team roping has
been held during rodeo week since the early 80s, this year
do to the popularity of the event, organizers needed to find a new home and they have
in Casa Grande, AZ. The change of location has allowed the organizers to allow for no
limits and no qualifiers. Starts at 10 a.m. at the Casa Grande Rodeo Grounds.
For more information: www.arosroping.com or call George Aros (520) 2412241
Ongoing
Bring Em’ On Home Cookbook.
Bring Em’ On Home is a unique cookbook and tribute to the generations of Professional Rodeo Cowboys and their families. A portion of the proceeds will benefit Justin Cowboy Crisis Fund!! Bonnie
& Kimber Beers created this unique and collectible book, great for
gifts.
For more information: 541-460-3461 or www.bringemonhome.com
The official newsletter of the Justin Cowboy Crisis Fund
7
It’s a handup,
not a hand out.
101 Pro Rodeo Drive
Colorado Springs, CO 80919
Cindy Schonholtz,
Program Manager
Phone: 888-662-5223
Fax: 719-264-4994
Email: [email protected]
JUSTIN COWBOY CRISIS FUND
With no guaranteed salaries or
injured reserve provisions in the
sport of rodeo, these professional
athletes are often left with no
place to turn when faced with
serious, sidelining injuries and the
accompanying financial hardship.
Recognizing that serious injuries
can be traumatic enough without
the additional burden of financial
worries, the Justin Boot Company
formed a partnership with the
Professional Rodeo Cowboys
Association (PRCA) and the
Women’s Professional Rodeo
Association (WPRA) in 1989
to establish the Justin Cowboy
Crisis Fund (JCCF).
The JCCF’s premise is to lend a
helping hand to professional rodeo
athletes and their families in the
event of catastrophic injuries. The
fund fills the void of financial
hardship when the inevitable
serious injury interferes with
the careers of those who have
dedicated their lives to the sport.
Assistance awards are based on
the severity of injury, the number
of dependents and the applicant’s
financial situation. The Fund
also takes into consideration the
individual’s involvement in and/
or contribution to the sport of
professional rodeo.
Unique among today’s numerous
charitable organizations, the Justin
Cowboy Crisis Fund stands above
the rest by dedicating 100% of
all contributions received for
disbursement to eligible applicants.
This uncommon practice for a
charitable organization is made
possible by the joint commitment
of the Justin Boot Company and
the PRCA, which underwrite all
administrative costs associated
with managing the JCCF, leaving
all monies received through
contributions (and as investment
earnings) to serve
their intended
purpose.
It’s a hand up, not a hand out.