M M RCURV V

ll O OKÏt 1951
DTECHNISCHH BUNEMJt
H E T OLXSLAGEK
M M RCURV V
FOURR G R E A T S E R I E S W I T H S P O R T S - C A R S P I R I T A N D L I M O U S I N E RIDE
** '* maafls
. 4nm*,Jr
Mercuryy Park Lane Series
MOREE T H A N 18 FEET OF QUIET C O M F O R T CONTOUREDD IN DISTINCTIVE STYLING
Forr 1958, Mercury adds an all-new series—the Park Lane—
Magnificencee l nlimited. I l s a car of surpassing beautv, of
distinguishedd fabrics, hand-crafted appointments. In size and
comfort,, it compares with many of the biggest, costliest cars.
Itt has the solid heft of a big car, too—with more generous
proportionss to relax in. And, the Park Lane is so easy to handle.
Youu travel the miles in a wonderful realm of ease, thanks to
neww Limousine Ride—smooth, jolt-free, relaxing. Limousine
Ride,, an exclusive in all '58 Mercurys, gives you the greatest
arrayy of bump-smothering features ever put betweeii vou and
thee road. And therc's another big plus in the Park Lanes ride—
ilil s library quiet . . . because of a speciedly designed "Sound
Blanket"Blanket" tvhich is three to four times more effective in blocking
under-the-hoodunder-the-hood and road sounds than ordinary insulation.
Thee Park Lane has a Standard 360 hp Marauder V-8 engine
withh Cool-Power Design ihat answers instantly to your command
—teamedd with a new Multi-Drive automatic transmission as
Standardd equipment that Iets you "tailor"' vour driving to any
roadd or traffic situation. In performance, the Park Lane compares
withh any car—including tbose that cost hundreds of dollars more.
Everyy Park Lane has, as Standard equipment. a Kevboard
Controll that puts every driving motion at vour fingertips—
powerr steering that eliminates 80 r ï of the work of steering.
turningg and parking—power hrakes that adjust themselves.
Att left, Park Lane Phaeton Coupe, Solid-Toned Tuxedo Black
withh Marlile White Side Molding.
Slipp behind the wheel. Start the 360 hp Marauder V-8 engine—notice
howw softly it purrs. Put down the top (one finger does it) and head for your
favoritee stretch of road. This is living—you're bossing a Mercury Park
Lanee Convertible—statuesque in line—big in dimension—great to handle.
Thee top allows unequaled vision when it's up—folds nearly out of sight
whenn it's down. Solid-Toned Flamingo Red.
Heree is styling tbat's advanced and new—with exciting new touches
everywhere—long,, deep-channeled side projectiles—thin, strong roof
line—neww outrigger taillights—new front fender ornaments. The hood
iss long, low and front-hinged for greater safety . . . the front end
iss massive, yet finely detailed. Solid-Toned Marble White.
Interiorr decor is created specially to match the mood of Mercury's distinctive styling
EVERYY 1 9 5 8 MERCURY ENCLOSES YOU IN A W O R L D OF RICHNESS A N D ELEGANCE
EVERYY DETAIL IS DESIGNED TO PLEASE YOUR EYE A N D TOUCH
Interiorss are the very essence of luxury in the famous Mercury tradition.
Seee new weaves—new, fine fahrics—imaginative colors—all are masterfullyy color-coordinated with Mercury's exterior styling. Feel the soft, crisp
tailoring—revell in its casual comfort. Carefully tooled metalwork adorns
thee inside—so refined and so subtle in design you hardly know it's ihere.
Mercury'ss instrument panels are so designed that every control on the
instrumentt cluster is within easy reach of the driver and easy to read.
Thee overall designs blend beautifully with the interior decor.
Parkk Lane interiors are illustrated. There are 33 different fabrics in
beautifull color combinations available on Montclair and Monterey models.
Mercuryy presents a complete family of revolutionary new Marauder V-8's with COOL-POWER design
Thiss is new
COOL-POWER
design
2.. NEW 3-STAG E C00L1NG SYSTEM
YiirjjiieiyNNikM M
T H EE 4 0 0 H P S U P E R M A R A U D E R V - 8 . . .
O P T I O N A LL O N A L L M E R C U R Y
MODELS
Forr those who want the ultimate in fine car performance,
Mercuryy offers the 400 hp Super Marauder with 430 cubic
inchh displacement, 10.5 to 1 compression ratio.
4.. NEWCOOL-HEAD VALVES
3122 hp Marauder V - 8 for Montereys and Commuters
3 3 00 hp Marauder V - 8 for Montclairs, Colony Parks and Voyagers
3 6 00 hp Marauder V - 8 f o r Park Lanes
Marauderr engines represent a revolutionary developmentt in automotive engines and are a tremendouss step forward in delivering higher standards
off efficiency, economy and performance to every
Mercuryy model. No more hot spots—no power
fatigue—noo lagging pickups—just Cool-Power deliveringg the peak of performance. Every Marauder
boastss new engineering advances: over-square designn with larger pistons—more efficiënt 4-barrel
Thermo-Maticc carburetor—higher compression
ratio,, 10.5 to 1—biggest engines in Mercury
history,, from 383 cubic inches to 430 cubic inches.
Ass illustrated, Cool-Power Marauder engines
feature—1.. Combustion chambers in the block,
insteadd of cylinder head. Heads are subjected to less
heat.. Straight-walled combustion chambers eliminatee carbon-forming pockets—keep engine operatingg at peak economy. 2. Three stage cooling
system;; (1) to cylinder heads and intake manifold;
(2)) to block; (3) to radiator. This means smoother
all-weatherr performance. 3 . Intake manifolds water-
jacketedd to maintain better control of intake temperaturess and reduce hot-weather starting problems.
Thiss results in longer engine life, better fuel
economy.. 4. In a 1958 Mercury, no two exhaust
valvess (in red boxes) are next to one another. They
aree alternated with the cooler intake valves (in
yelloww boxes) to eliminate power-robbing hot spots.
Mercury'ss brilliant combination of
road-smoothing features gives you new Limousine Ride
IT'SS L I K E
Neww Multi-Drive M e r c - O - M a t i c
Neww Multi-Drive Transmission gives you a far
moree precise selection and control over your
drivingg ranges than ever before. You "piek" your
performance.. Here's how: for instant, quick response,, you touch the High Performance bar. For
topp highway going, smooth and economical, you
usee the Cruising Range bar. For engine braking
whenn descending steep grades, you use the HUI
ControlControl bar. It's that easy . . . touch a bar, tailor
yourr performance.
Inn addition, Cruising Range offers a unique
featuree that automatically keeps you from ever
rollingg backward when you are stopped on an
inclinee with the engine running. No need to use
thee brake or keep your foot on the accelerator.
Alll '58 Mercurys equipped with Merc-O-Matic
Transmissionn and a 383 cubic inch engine have a
high-economyy rear axle that gives you greater gas
mileage.. Multi-Drive Merc-O-Matic is Standard
equipmentt on Park Lane models. Regular MercO-Maticc is Standard on Montclair, Colony Park
andd Voyager models—and optional on Montereys
andd Commuters.
ii w
LOUNGING
IN Y O U R
LIVING
ROOM
You'111 discover riding in a 1958 Mercury is an exciting, new motoring
experience—quiet,, jolt-free, relaxing—because Mercury's wonderful
neww Limousine Ride acts like a magie carpet . . . softening and
smotheringg bumps and noises. The heart of Mercury Limousine Ride
iss a sturdy, heavy frame . . . evenly halanced weight distribution . . .
full-cushionfull-cushion shock absorbers that provide rapid rebound control over
roughh roads, yet give a soft, "just paved" feel on average road surfacess . . . swept-back ball-joint front suspension that "pulls" front
wheelss over bumps instead of pushing into them . . . and a louer
centercenter of gravity that helps Mercury hug the ground.
Workingg as a unit, they produce Mercury's new Limousine Ride.
Forr m a t c h l e s s riding c o m f o r t , c h o o s e new Air Cushion Ride —
ff uil air s u s p e n s i o n — c r a d l e s you on air instead of s p r i n g s
Mercury'ss new Air Cushion Ride is a tremendous advance in riding
comfortt and safety. You ride completely supported on air.
Airr Cushion Ride acts exactly like a balloon being rolled over a rock.
Ass the hand moves the balloon forward over the rock, the hand stays on
aa straight, level plane . . . the balloon absorbs the impact! Like the balloon,
Airr Cushion Ride sponges up the shocks, softens the ride, keeps The
Bigg M straight and level.
Inn addition, a unique "self-leveling" feature automatically adjusts The
Bigg M to an even, level position regardless of road or load. You ride level
atat all times, no "tail low" appearance when the back seat's full. This is
thee ultimate in riding comfort and enjoyment. (Air Cushion Ride is
optionall on all Mercury models.)
Mercuryy Montclair Series
B E A U T I F U L L YY
SCULPTURED . . . DISTINC-
T I V E L YY D E T A I L E D . . . M A R A U DE R-PO W E R E D
Montclairr is a name famous in Mercury history, and this year
itt will add even more laurels to its fame. There are six great
Montclairr models for 1958, including the new Montclair
Turnpikee Cruisers—each with Mercury's distinguished new
stylingg and grace—each with generous proportions.
Thiss is a long, low Mercury—heavy too, but so very light
onn its feet, and so easy on you. You've never driven a more
consideratee car—handles with the ease of a sports car—but
hass the ride of a limousine. Smooth, solid—steady-as-you-go.
Underneathh its broad hood is one of the most advanced V-8
enginess ever designed—the 330 hp Mercury Marauder with
revolutionary,, new Cool-Power Design. Efficiënt, energetic,
willingg and able to take you anywhere. If you want a trulv
young-mindedd car, adept at maneuvering and creating good
impressions,, a 1958 Big M Montclair is for you.
M O N T C L A I RR
4-DOOR
TURNPIKE
CRUISER
Everythingg about this 4-door Turnpike Cruiser will appeal to you: styling
that'ss fresh and clean . . . Breezeway Ventilation . . . a retractable back
windoww . . . high-level air intakes . . . side running lights. Flo-Toned
Jamaicann Blue Metallic and Marble White.
Montclairr Turnpike Cruiser— no other car offers you as many exclusive features
"X X
//
i! !
¥^?;Ü Ü
Power-Operatedd Back Window—A Mercury exclusive!
Touchh a button and the back window quickly and quietly
disappears.. And notice the modern, slim, overhanging roof.
Skylightt Dual-Curve Windshield—Wraps up as well as
aroundd at the side. Roof-level air intakes at each side of the
windshieldd provide a gentle stream of fresh air to interior.
Luxuriouss Interiors—Mercury Turnpike Cruiser upholsteries
aree specially chosen vinyls and fabrics. High-styled in superb
fashionn shades—durable and flexible—richly beautilul.
M O N T C L A I RR
CONVERTIBLE
Too fit y o u r m o o d s and m o m e n t s — t h e Montclair Convertible. Feeling light and
carefree?? Down with t h e top and t h e sun and breeze are y o u r guests. Rainy
day?? T h e n up with t h e top and be on y o u r way. S n u g , comfortable and
cradledd gently bv new Limousine Ride. I n t e r i o r s are tailored in
colorful,
durablee vinyls. Solid-Toned Vineyard Blue with Marble W h i t e Side Molding.
H e r ee is easy-going gracefulncss. Long, low l i n e s — s l e n d e r
r o o f — n e ww distinctive taillights. And t h i s grace e x t e n d s
too its road m a n n e r s , t o o . A s m o o t h , road-hugging f e e l . . .
M O N T C L A I RR
2-DOOR
TURNPIKE
CRUISER
andd efficiënt p e r f o r m a n c e from a 330 hp M a r a u d e r V-8.
Flo-Tonedd A u t u m n Beige and Golden D u s t Metallic.
Andd that vinyl-coated top! T h e back window wraps all the way a r o u n d at
t h ee sides, providing
1024 s q u a r e
inches of visibility—more t h a n
many
sedans.. It folds down nearly flush with t h e rear deck when top is d o w n .
M O N T C L A I RR
M O N T C L A I RR
M O N T C L A I RR
PHAETON
SEDAN
Pilee the whole family—plus their gear—in this sleek beauty and there's
stilll loads of room. Style? Every Mercury has distinctive styling and this
beautifull hardtop is a prime example. Long and low—with a look that says
"bee my guest." Flo-Toned Emerald Metallic and Marble White.
Noticee how the roof slopes off gently at the rear, then cuts straight back
in.. This gives the car a distinctive look—and provides the rear seat
passengerss with increased side vision and headroom.
II U i-
4-DOOR
SEDAN
PHAETON
COUPE
Alll the styling of a hardtop and the spaciousness of a sedan are
yours.. Style in terms of fresh, inviting lines—big, wide windows,, concealed center pillars. Spaciousness in terms of familysizee interiors. Two-Toned Rosé Pink and Tuxedo Black.
EasyEasy does it in this hardtop. Easy on the eyes—long, low and
heftyy locking—this is advanced styling. And this Mercury is
aa solid, road-hugging sweetheart to drive and ride in. Easy on
yourr pocketbook, too. Solid-Toned Jamaican Blue Metallic
andd Vineyard Blue.
f'SÏ Ï
Mercuryy Monterey Series
''
\
DISTINGUISHEDD IN LINE A N D DETAIL . . . V A L U E P A C K E DD
. . . ECONOMICAL
MARAUDER
PERFORMANCEE . . . SURPRISINGLY
LOW
V-8
COST
Thee Mercury Monterey offers you all the advantages of
advancedd styling . . . big-car size and glamour . . . luxurious
Limousinee Ride and wonderful 312 hp Marauder V-8 performancee . . . and yet it's priced just an easy step above
thee low-priced cars.
Undoubtedly,, this is America's biggest car value—a
brilliantt blending of size, luxury and unusual performance.
Smooth,, gently flowing lines reach back to a wide rear deck.
Luxuriouss interiors are the height of fashion. To make your
drivingg easier and safer, you have Mercury's complete line
off power assists from which to choose.
Drivee a Mercury Monterey—discover a car with extra
pleasure,, performance and luxury at a very modest price.
Att left, the Monterey Phaeton Sedan, Two-Toned Mayfair Yellow and
Marblee White.
Alsoo available on all Monterey models is a new High Fashion Interior
Decorr featuring distinctive interior door paneling, luxurious seat fabrics
andd deep-piled carpeting.
L^VV J * .
,
fBÊtÉifBÊtÉi '^m'
IONTEREYY PHAETON COUPE
This Monterey Phaeton Coupe is a new concept in hardtopp styling, comfort and convenience. You get unusually
bigg and wide windows . . . the smoothness of Mercury
Limousinee Ride. Solid-Toned Golden Dust Metallic.
M O N T E R E YY C O N V E R T I B L E
You'lll wish the days and nights were longer when
youu own this beauty. There's the promise of fun
inn every line . . . and it's well fulfdled. Flo-Toned
Mayfairr Yellow and Oxford Gray Metallic.
M O N T E R E YY 2-DOOR S E D A N
Lowestt priced of all Mercurys, yet it gives you more
thann any other car at the price: refined lines, long
andd low—masterfully tailored interiors. Two-Toned
Parisiann Green and Holly Green Metallic.
Byy any measure, this Mercury stands
out!! lts lines are classic—clean, crisp,
definitee in character . . . with beautifully
concealedd center pillars. Luxurious
interiorss blend with the overall styling
theme.. And this is truly a big car . . .
inn size, weight and power, but priced
justt above low-priced cars. Two-Toned
Burgundyy Metallic and Marble White.
Bigg M Hardtop Station Wagons
S U P E R L A T I V EE PERFORMANCE
CARR COMFORT
TRUE PASSENGER-
LIMOUSINE RIDE
NEW FEATURES
Mercury'ss 1958 station wagons with Hardtop Styling again lead
thee field—with spirit to match their beauty and size. They offer
superlativee performance plus comfort in abundant measure:
Marauderr engines with Cool-Power Design, and the industry s
onlyy Limousine Ride—a new kind of ride built into every Big M.
Everyy Mercury station wagon bas Hardtop Styling. The three
awkwardd pillars common to many other station wagons are
replacedd in Mercury wagons by a single, graceful, extra-strong
rooff support. This gives passengers the full-view expanse of a
truetrue hardtop. In addition, Mercury's retractable back window
eliminatess the old-fashioned liftgate, permits all-clear loading.
Too make your 1958 station wagon even more enjoyable,
Mercuryy offers many other features—including Advanced
Keyboardd Control Merc-O-Matic Transmission, new, larger
Super-Safee Self-Adjusling Brakes. Quadri-Beam Headlamps; and
suchh options as Climate Dial Air Conditioner and Heater, Rear
Radioo Speaker, and Speed Limit Safety Monitor.
THEE
COLONY
PARK
Mostt masterful expression of station wagon luxury you can buy. To relax
inn it is to experienre comfort without compromise . . . to own it is real
enjoyment.. Luxury features inelude wood-grained, steel paneling and fully
carpetedd ftoor and tailgate. Illustrated is Colony Park 4-door, 6-passenger—
Solid-Tonedd Tuxedo Black. (Also ayailable in 4-door, 9-passenger model.)
V O Y A G E RR
Thee Voyager Series
Equallyy wondcrful for handy hauling, casual calling, and formal
affairs,, the Mercury Voyager affords all-purpose convenience.
Glamorouss and smart, it's a car designed to excite the more discriminatingg members of the station wagon set. Handsome it is, appointed
tastefullyy throughout, and every spacious inch is usable big. Just a
feww of the features you'11 find on all 1958 Big M station wagons are
front-hingedd hood, safety lock for second seat, toe-set parking
brake,, and slide-type safety door locks.
4-DOOR.
6-PASSENGER
Solid-Tonedd Marlde White with Red Side Molding
(Alsoo available in 4-door, 9-passenger model.)
V O Y A G E RR
2-DOOR.
6-PASSENGER
Two-Tonedd Jamairan Rlue and Marlde White
Colorful,, tailored interiors - both luxurious and durable - in every Big M Station Wagon
Everyy interior element is created expressly for station
wagonn living; fabrics of easy-to-clean, leather-like
vinylss and nylon-faced body cloth . . . artfully blended
texturess of enduring beauty . . . a rainbow of exciting
colors—forr vibrant contrast or subtle distinction. And
youu can choose from more than a score of stunning
exteriorr paint colors. From the fully integrated instrumentt panel and lounge-like contour seats to scuffresistantt floor coverings, you are surrounded by
luxuryy available only in Mercury station wagons.
C O M M U T E RR
4-DOOR.
6-PASSENGER
Two-Tonedd Autumn Beige and Golden Dust Metallic
C O M M U T E RR
2-DOOR.
6-PASSENGER
Flo-Tonedd Marble White and Mayfair Ycllow
AA new concept of practical spaciousness - for maximum convenience
Thee Commuter Series
T h r e ee big-value models all with M a r a u d e r - s m o o t h p e r f o r m a n c e . . .
exclusivee Limousine Ride . . . true h a r d t o p design . . . features n o t
Everyy 1958 M e r c u r y station wagon has
everyy Big M station wagon, disappears
m o r ee t h a n 87 cubic feet of all-clear load
intoo t h e tailgate to completely eliminate
space,, big e n o u g h to carry a rowboat
t h ee c u m b e r s o m e liftgate, making t h e
inside.inside. I t ' s bigger in all t h e o t h e r dimentailgatee a flat, open, loading platform. I t ' s
sionss that c o u n t , too! For example, w h e n j u s tt as easy to transform this S a t u r d a y
availablee at any price in o t h e r mak e station wagons. Every Comm u t e rr has massive bumper-grille c o m b i n a t i o n , Quadri-Beam headlamps,, distinctive taillights t h a t say " M e r c u r y " at a glance. N e v e r
beforee has so m u c h size, power, comfort, and so m a n y years-ahead
featuress been offered in a station wagon at such modest cost.
C O M M U T E RR
4-DOOR.
9-PASSENGER
Solid-Tonedd Holly Green Metallic with White Side Molding
t h ee tailgate is down, M e r c u r y provides
workerr into a S u n d a y sedan. You merely
t h ee largest, most versatile, usable area of
foldd up t h e second seat in 6-passenger
anyy station
retractablee
wagon
back
on t h e road.
window,
Standard
The
on
models,,
and
add
the
removable
seatt in 9-passenger models.
rear
Forr the ultimate in driving pleasure, safety, convenience ...select from Mercury custom-designed accessories
S P E E DD L I M I T
MONITORR
SAFETY
AA new approach to automotive safety. Set
yourr desired speed, up to the legal limit, on
thee handsome dash-mounted dial—then
relaxx and concentrate on your driving. Once
youu exceed your pre-set speed, a gentle bell
soundss remindingyou to slow down. Optional
onn all Mercury models.
N E WW C L I M A T E D I A L G I V E S F I N G E R - T I P C O N T R O L O F A I R - C O N D I T I O N E R O R
P O S I T I V EE
POWER
LUBRICATIONN
Youu can lubricate your Mercury automatically!matically! Every time you start the car,
thee front suspension and steering points
gett a quick lubrication.This improves the
ride,, saves time, reduces the need for
periodicc lubrications. For additional
lubricationss while driving, you just press
thee button on the instrument panel.
«* «*
HEATER
Turnn just oncpover-operated dial and you get the kind of climate
youu want from this terrine combination air-conditioning and
heatingg system. There's a wide range of settings. "Cool" for
high-volume,, draft-free refrigerated air, free from dust, pollen
andd excess moisture. The "Heat" settings tailor the warmth
too your liking quickly. No more flipping switches, or opening
vents—onee dial control does it! (Standard with Mercury Air
Conditioning.)) Also optionally available on Park Lane models is
Mercury'ss Climate Dial Heater and Defroster. It super heats,
defrostss and ventilates.
V I S U A LL
AID
Everyy M e r c u r y o w n e r can appreciate
t h ee added c o n v e n i e n c e and safety
thiss special g r o u p affords.
P O W E RR S E A T T H A T
"REMEMBERS""
Back-up lights
Noww you can dial your most comfortable
seatt position! What a convenience! Set your
favoritee position on the dial located on the
instrumentt panel and forget it—bat the seat
wordtwordt When the igniüon key is turned off,
thee seat automatically moves backward for
easierr entry or exit—returns to your "set"
positionn when the key is turned on. Optional
onn all Mercury models.
Tinted glass
S P A R EE
Non-glare inside rearview mirror
G L A M O U RR
GROUP
Windshield washer
Wheel-opening finish
molding — A
linee of stainless steel highlights and protectss front wheel openings and lower side
panel.. Rear deck dress-up kit— Anodized
aluminumm license plate frame with protectivee glass window, and bright metal
"wings"" accent the rear bumper styling.
(Nott available on station wagons.)
C O U R T E S YY
LIGHT
GROUP
Practicall
and
inexpensive—this
groupp is a c o n v e n i e n c e y o u ' r e s u r e
too want for y o u r Big M — s o useful
everyy night you drive.
CARRIER
Thiss distinctively styled spare carrier complimentss your Big M's advanced design . . .
accentuatess its feeling of length and Iowness.
Alsoo shown are red plastic, rear b u m p e r
podd reflectors that serve you well two
ways:: at night, they quickly signal your
presencee to cars behind—are tastefully
borderedd and sectioned with chrome to give
yourr Mercury an extra touch of distinction.
GROUP
F U L L YY
P O N / V E R - B O O S T E RR
FAN
Rotatess normally for cooling when car
iss traveling slowly. At highway speeds,
whenn tan is not needed for cooling, fan
clutchh automatically limits fan rotation
too low-noise level—saving power other
carss usually waste. Boosts performance,
cutss fuel consumption. Indicator on instrumentt panel lells when Power Booster
iss operating. Optional on all models.
INTEGRATED
PANEL
ACCESSORIES
Forr modest extra cost, you can have accessories that add much to
increasingg driving comfort, safety and peace of mind, such as . . . the
smartlyy styled special steering wheel of gleaming chrome and ivory—
withh impact-absorbing design . . . the padded instrument panel—five
timess more energy-absorbing than same thickness of foam rubber.
Mercuryy Travel-Tuner Radio (at left). In the city, signal-seeking tuning
pickss up powerful local stations. In the country, it automatically selects
stationss above a minimum strength. Push-button radio also available.
Ashtray Mght (silhouettes ashtray)
Courtesy lights (both front doors)
Glove box and map light
Luggage compartment light
Too Enhance Big M
Stationn Wagons
Mercuryy adds new meaning to the word performance
Speciall New Accessories
O T H E RR
ACCESSORIES —
Andd optional features to make your driving
easier,, safer, more comfortable include:
Powerr Steering
Powerr Brakes
Powerr Windows
4-Wayy Power Seat
Duall Exhaust System
llluminatedd Compass
Trafficc Signal Reflector
Lockingg Gas Tank Cap
Interiorr Plastic Sun
Visor r
Plasticc Seat Covers
Coaxiall Rear Seat
Ventilatedd Seat
Speaker r
Cushion n
Electricc Antenna
Contourr Floor Mats
Rear-Mountedd Twin Tissuee Dispenser
Antennas s
Curbb Signals
Curbb Buffers
Doorr Edge Guards
Windoww Shields
Safetyy Seat Beits
Child'ss Safety Jacket
Paddedd Sun Visors
Full-Discc Wheel Covers
Fenderr Shields
Luggagee
Carrier
HoodedHooded Rearview
Mirror r
Luggagee Carrier Cover
Conicall Rearview
Mirror r
Enginee Compartment
Spotlightt and Mirror Light t
POWER-OPERATEDD
R E T R A C T A B L EE B A C K
WINDOW
Thiss retractable window lowers into the tailgate
too provide refreshing ventilation, and all-clear
loadingg when the gate is open. Available separatelyy as a power option; manual-operated
versionn Standard on every wagon.
L U G G A G EE
CARRIER
Thiss low-cost accessory enables you to carry
alll your luggage, sports gear, or camping equipmentt in addition to a wagon-load of passengers.
Sturdy,, handsome. Available for either permanentt or demountable installation.
S U P E RR
R E A RR
RADIO
SPEAKER
Anotherr new Mercury "first" for station wagons,
thiss speaker "carries" the sound to every
passengerr with crisp clarity and richness. It is
installedd behind a grille in the right rear corner
off the wagon—has independent volume contro!.
SPRINGING
ACTION
Speciallyy designed Full-Cushion Shock Absorbers
aree an important element of Mercury performance.
Thevv provide fast, super-effective control of spring
actionn on rough and average roads alike, at all
speeds—givee you a smooth, jolt-free ride.
E A S I E RR
HANDLING
Thee lower suspension arms of the Ball-Joint Front
Suspensionn are swept back slightly so that front
wheelss are "pulled" over bumps instead of being
"pushed"" into them. You get a softer, smoother
ride,, plus better control under all driving conditions.
B R A K E SS
ADJUST
A U T O M ATI CALLY
Ileree is another important Mercury safety and conveniencee feature. Large, Super-Safe Self-Adjusting
Brakess help prevent swerving, provide surer, safer
stops.. Brakes are always in correct adjustment—
thevv automatically compensate for lining wear.
M A J O RR S P E C I F I C A T I O N S - 1 9 5 8 MERCURY
ENGINES S
MONTEREYY AND COMMUTER MODELS: 312-hp, 383 cubic
inchh displacement. Torque rating, 405 Ib-ft. Compression
ratioo 10.5 to 1.
MONTCLAIR,, VOYAGER AND COLONY PARK: 330-hp, 383
cubicc inch displacement. Torque rating, 425 Ib-ft. Compressionn ration 10.5 to 1.
PARKK LANE SERIES: 360-hp. 430 cubic inch displacement.
Torquee rating, 480 Ib-ft. Compression ratio 10.5 to 1. Dual
exhaust.. Assembled with Multi-Drive Merc-O-Matic. Also,
optionall at extra cost for Turnpike Cruiser models.
SUPERR MARAUDER: 400-hp. 430 cubic inch displacement.
Compressionn ratio 10.5 to 1. Three 2-barrel carburetors.
Availablee as special order option with Multi-Drive Merc-OMaticc for all 1958 Mercury models.
BASICC CONSTRUCTION: One-piece V-8 block. In-block
combustionn chambers. Water-cooled intake manifold. CoolPowerr Design eliminates hot spots. Aircraft-type lowfrictionn pistons. Cylinder bore, 4.3 in. Piston stroke 3.3 in.
forr 383 cu. in. engines and 3.7 in. for 430 cu. in. versions.
FUELL SYSTEM: Low-silhouette 4-barrel Thermo-Matic
carburetor.. Dual temperature-controlled carburetor air
intakes.. Dry-type carburetor air filter.
ENGINEE LUBRICATION: Full-pressure lubrication with
simplifiedd oil line pattern. Internally mounted rotor-type
pump.. Capacity, 5 quarts. Forced-air crankcase ventilation.
ELECTRICAL:: 12-volt system. High capacity dual drive
generatorr with low cut-in speed. High torque "Folo-Thru"
starter.. Combination centrifugal-vacuum spark advance
control.. Front-mounted distributor. Battery sizes -66-plate
batteryy for vehicles with conventional or overdrive transmission;; 78-plate battery with Merc-O-Matic transmission.
OVERHEADD VALVES: Free-turning, rotating type valves.
Intakee valve-head diameter 2.08 inches with 383 cu. in.
engines;; 2.14 inches with 430 cu. in. versions. Exhaust
valve-headd diameter 1.77 in.
FULLL LINE CATALOG M58-104
COOLINGG SYSTEM: 3-stage cooling with l\Vi quart capacityy (with optional heater). 3 thermostats adjust cooling
capacityy to needs.
STEERING:: Ball and rack type gear. Steering shaft straddlemounted.. Over-all steering ratio 31.0 to 1 manual, 24.0 to 1
withh optional power.
EXHAUSTT SYSTEM: Center-outlet exhaust manifold with
extra-largee passages. Dual exhaust Standard on Park Lane
models. .
BRAKES:: Internal-expanding, hydraulic type, with selfadjustingg brake linings. 11 inch drum. Brake shoe width—3
in.. front, 21/; in. rear. Total braking area 233.4 sq. in.
Independentt mechanical parking brake. Step-on parking
brakee pedal.
POWERR TRAIN
MERC-O-MATICC TRANSMISSION: Combination of fluid
torquee converter and 3-speed planetary gear train. Mechanicall Keyboard Control drive selector. Multi-Drive Merc-OMaticc (standard in Park Lane) affords choice of low-gear or
intermediate-gearr starts. Oil capacity WA quarts.
CONVENTIONALL TRANSMISSION: Selective gear type
withh three speeds forward, one reverse. All gears helical.
Constant-meshh second gear. Overdrive with 4th forward
speedd (.72 to 1 ratio) optionally available for Monterey and
Commuterr models.
REARR AXLE: Hypoid gears with straddle-mounted pinion
gear.. Rear axle ratio is 2.69 to 1 with 312-hp and 330-hp
engines,, and 2.91 to 1 with 360-hp and 400-hp engines. All
airr conditioned vehicles have 2.91 to 1 rear axles. With
conventionall transmission or overdrive, the rear axle ratio
iss 3.56 to 1.
CHASSIS S
FRAME:: Ladder-type with outward curved side rails, and
55 cross-members. Side rails internally and externally reinforced.. Extra strength x-member for convertible frames.
FRONTT SUSPENSION: Independent balt joint front suspensionn with swept-back design. Permanently lubricated
threadedd bushing for upper suspension arms. 10-coil front
springs.. Full-cushion hydraulic shock absorbers. Rubbermounted,, linkless front torsional stabilizer bar.
REARR SUSPENSION: Splay-mounted leaf-type rear springs.
55-inchh long springs all models, except Park Lane, 60 inches.
Compression-typee shackles. Full-cushion shock absorbers.
BODY Y
SEDANN DIMENSIONS: Wheelbase 122 inches, except Park
Lane,, 125 in. Over-all length 213.2 in., except Park Lane,
220.22 in. Over-all height Monterey and Montclair models
56.66 in.; Park Lane, 56.8 in. Overall width, 81.0 in. Hip
roomm (f) 61.3 in., (r) 62.9 in. Effective headroom (f) 39.0
in.,, (r) 38.3 in. Effective leg room (f) 46.2 in., (r) 44.9 in.
STRUCTURE:: Welded steel body. Front-hinged hood.
Combinationn bumper-grille. Double-panel door, hood, and
deckk lid construction. Safety door locks. Two-stop front
doors.. Dual headlamps. High-level outside air intakes on
cowl.. Windshield area 1169 sq. in. except Turnpike Cruiser,
13122 sq. in. Total sedan window area, 3991 sq. in.
MAJORR OPTIONS-: Merc-O-Matic with Keyboard Controlt,
Power-Boosterr Fan; power steeringt; power brakest,
automaticc power seat, 4-way power seat, heater-defroster,
heater-defroster-airr conditioner, overdrive, power-operated
windows,, power lubrication, tinted windows, nylon tirest,
whitewalll tires, padded instrument panelt, padded sun
visorss and seat beits, Air Cushion Ride, dual exhaustt,
Superr Marauder V-8 engine.
ll at extra cost. tStandard on some models.
Mercuryy Division of Ford Motor Company, Dearborn, Michigan,
reservess the nght to discontinue or change, at any time, model
specificationss or design without mcurring obligation.
LITHOO IN USA