wines of argentina - Argentina Trade Net

wines of argentina - Argentina Trade Net

WINES OF ARGENTINA
2012 Sponsorship Recap
Wines of Argentina: Supporter Sponsorship
• Second year of Tribeca partnership
• Category Exclusivity – The Official Wine of the
Tribeca Film Festival
• Custom Programs:
• Pouring Rights
• Digital Activation
• Press and Media Outreach
• Supporter Sponsor Rights & Benefits
• Inclusion in Festival Media
• Tickets and Passes Package
Festival Events where Wines of Argentina was served
POURING RIGHTS
•
Wines of Argentina wineries were
enjoyed at over 70 events throughout
the 12 day period of the Festival
•
Tribeca partnered with approximately
50 venues to host events
•
21 wineries and 38 varietals were
featured
•
Tribeca arranged for the ordering and
delivery of all WOA products, and had a
trained production staffer onsite at each
venue to handle bar displays
•
Approximately 340 cases of wine were
consumed at the 2012 Festival by VIPs,
talent, filmmakers, industry, and
movielovers
DIGITAL ACTIVATION
• On April 17, Wines of Argentina’s
homepage takeover went live on the
Festival website, celebrating Malbec World
Day 2012
• In a 24-hour period, the digital activation
garnered over 120,000 total impressions
PRESS AND MEDIA
COVERAGE
• Wines of Argentina’s
sponsorship of the Festival was
showcased in numerous print
and online publications
• In total, Wines received
33,000,000+ media
impressions over the course of
the Festival
PRINT PLACEMENTS
Outlet
Date
Item
Impressions
The New York Post
April 24, 2012
An item ran including Wines of Argentina in “Page Six” with Elizabeth McGovern and the
“Downtown Abbey” after-party.
1,536,201
April 23, 2012
An article ran about the “Jack and Diane” after-party with Riley Keough and Bradley Gary Rust
where guests drank Wines of Argentina.
1,031,529
amNew York
Total Print Media Impressions
2,567,730
ONLINE PLACEMENTS
Outlet
Date
Item
Impressions
Examiner.com
April 29, 2012
An article included Wines of Argentina at the “Fairhaven” and “Cheerful Weather for the
Wedding” after-parties in a recap about the events.
7,554,341
GuestofaGuest.com
April 27, 2012
An article about guests at the “Any Day Now” premier included that guests enjoyed drinking
Wines of Argentina.
63,994
Examiner.com
April 26, 2012
An article about the “Freaky Deaky” after-party ran including that actors and guests drank Wines
of Argentina.
7,554,341
Examiner.com
April 25, 2012
An article ran about Eric Bana enjoyed Wines of Argentina at the “Deadfall” after-party.
7,554,341
IndieWIRE.com
April 25, 2012
An article ran with photo at the sponsored after party
232,934
HauteLiving.com
April 24, 2012
An article included actor Eric Bana drinking Wines of Argentina at the “Deadfall” after-party.
47,596
HollywoodLife.com
April 24, 2012
An article ran about guests at the “Jack and Diane” after-party drinking Wines of Argentina.
1,698,297
April 24, 2012
An item ran including Wines of Argentina in “Page Six” with Elizabeth McGovern at the
“Downtown Abbey” after-party.
3,478,389
NYPost.com
Cont.
ONLINE PLACEMENTS (cont.)
Outlet
Date
Item
Impressions
GuestofaGuest.com
April 23, 2012
An article ran which included actor Eric Bana seen drinking Wines of Argentina at the “Deadfall”
after-party.
63,994
GuestofaGuest.com
April 23, 2012
An article ran about guests at the “Freaky Deaky” after-party drinking Wines of Argentina.
63,994
GuestofaGuest.com
April 23, 2012
An article ran about guests at the “Jack and Diane” after-party drinking Wines of Argentina.
63,994
April 23, 2012
An article ran about the “Fairhaven” after-party where guests were seen drinking Wines of
Argentina.
63,994
April 23, 2012
A photo ran of Elizabeth McGovern and Donald Rice which included mention of them drinking
Wines of Argentina at the “Cheerful Weather for the Wedding” after-party
63,994
April 22, 2012
A photo ran of Elizabeth McGovern at the premier of “Cheerful Weather” and mention of her
sipping on Wines of Argentina at the after-party.
665,901
April 20, 2012
An article about the “Fairhaven” after-party mentioned that Sarah Paulson, Alexie Gilmore and
Chris Messina were drinking wine provided by Wines of Argentina.
1,698,297
GuestofaGuest.com
GuestofaGuest.com
JustJared.com
HollywoodLife.com
Total Online Media Impressions:
TOTAL MEDIA IMPRESSIONS
PRINT
2,567,730
ONLINE
30,868,401
TOTAL
33,436,131
30,868,401
PRESS & MEDIA OUTREACH
• Successful gifting to talent and media
resulted in a variety of high-profile
individuals and press outlets receiving a
bottle of wine, courtesy of Wines of
Argentina, including:
 Talent: Chris Rock, Alan Cumming, Eric Bana,
Olivia Wilde, James Franco, Rosario Dawson,
Whoopi Goldberg, Kim Catrell, Rob Lowe,
Susan Sarandon, Bridget Moynahan, Will
Arnett, Julia Louise-Dreyfuss, Cuba Gooding
Jr., Michelle Williams, Kristen Wiig, and Emily
Blunt
 Media: Hollywood Reporter, InTouch, Life &
Style, New York Daily News, New York Post,
OK!, People, US Weekly, Star, Wall Street
Journal, WWD, ASSOCIATED PRESS TV,
EXTRA TV, E! Entertainment, and Access
Hollywood
SUPPORTER SPONSOR RIGHTS AND
BENEFITS
•
Brand text inclusion on the 2012 sponsor
block across Festival media, including:
 The Festival Guide (over 300,000
copies distributed by Time Out New
York)
 The FIP Guide (2,500 copies delivered
to Filmmakers, Industry personnel, and
members of the Press)
•
Sponsor block logo inclusion on the
Festival webpage
Tickets and Passes Package
 Two (2) Vesey Passes and ten (10)
General Screening Tickets