fashion influencers

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fashion influencers
&
« FASHION INFLUENCERS »
TRY THE ADVERTISING AMPLIFIED BY COMMUNITIES
L’EXPRESS STYLES & HYPEED
AMPLIFIED ADVERTISING OFFER « FASHION INFLUENCER »
Assessment
1.
A need for emerging campaigns for fashion
advertisers, whilst taking advantage of the
editorial integration with a referent media.
2.
The Web, the new Eldorado for fashion:
appearance of enthusiastic digital
trendsetters, followed by an audience of selfmade experts.
3.
The necessity for fashion brands to generate
involvement around their universe, addressing
internet users genuinely interested in their
commitment.
L’EXPRESS STYLES & HYPEED
AMPLIFIED ADVERTISING OFFER « FASHION INFLUENCER »
An editorial context
of influence
1.
688 000 unique visitors per month
2.
Active women, who are influential, and highincome earners.
The feminine website with the most high-income
earners : 41% (indice 176)
3.
The feminine web site of influence (Dedicated
editorial staff, quality content, trendsetter
communities, blogger integration).
L’EXPRESS STYLES & HYPEED
AMPLIFIED ADVERTISING OFFER « FASHION INFLUENCER »
An active fashion
community
1.
100 000 unique visitors /month
500 000 pages viewed / month
2.
10 000 members / 5 000 bloggers
3 000 Facebook fans
60 ->80 contributions per theme
1 new theme every week
3.
An active community of fashion influencers,
which centralises in a blink of an eye the
fashion trends and how to wear them.
Source : Editeur
L’EXPRESS STYLES & HYPEED
AMPLIFIED ADVERTISING OFFER « FASHION INFLUENCER »
1. Operation Styles
- Emerging format (layout or exclusivity of the format / page)
- Editorial relay of the request for contribution around the brand
universe (topic to be defined in consultation) on LExpress.fr/Styles.
Program
2. Operation Hypeed
- The launch of the request for contribution on Hypeed
- Advertiser presence in the layout + home page
- Relayed request in the Hypeed newsletter and via a presence on social networks
(Facebook, Twitter) + associated blogs
Magazine dedicated to the advertiser
L’EXPRESS STYLES & HYPEED
Program
AMPLIFIED ADVERTISING OFFER « FASHION INFLUENCER »
3. Relaunch on LExpress.fr/Styles and Hypeed
- Community animation with the Internet users of Styles and the blogger community
of Hypeed.
- The « Magazine » remains on-line and lives off contributions (pictures + votes).
4.
End of the media planning and requested
closure of Hypeed + relay on
LExpress.fr/Styles
On Hypeed, the "Magazine" remains on-line after the end of the operation
generating a trace for the advertiser within the communities of trendy
influencers.
- Pictures published on this magazine are left available for the partner.
- Editorial relay on LExpress.fr/Styles with a link towards the magazine
Hypeed.
Magazine dedicated to the advertiser
L’EXPRESS STYLES & HYPEED
AMPLIFIED ADVERTISING OFFER « FASHION INFLUENCER »
1.Operation Styles
- Emerging format (design or exclusivity of the format / pages)
- Editorial relay of the request for contribution around the brand universe
(topic to be confirmed after consultation) on LExpress.fr/Styles.
Program (synthesis)
synthesis)
2.Operation Hypeed
- The launch of the request for contribution on Hypeed
- Advertiser presence in the layout + homepage
- Relayed request in the Hypeed newsletter and via a presence on social
networks (Facebook, Twitter) + associated blogs
3. Relaunch on LExpress.fr/Styles and Hypeed
- Community animation with the Internet users of Styles and the blogger community of
Hypeed.
- The « Magazine » remains on-line and lives off contributions (pictures + votes).
4.
End of the media planning and requested closure
of Hypeed + relay on LExpress.fr/Styles
On Hypeed, the "Magazine" remains on-line after the end of the operation generating
a trace for the advertiser within the communities of trendy influencers.
- Pictures published on this magazine are left available for the partner.
- Editorial relay on LExpress.fr/Styles with a link towards the magazine Hypeed.
HYPEED
EXAMPLE OF MAGAZINES INITIATED BY BRANDS
H&M LANVIN
HYPEED
EXAMPLE OF MAGAZINES INITIATED BY BRANDS
OH MY SOCKS
INCRE
ASE Y
O
TREND UR VISIBILIT
Y
Y COM
MUNIT AMONG
IES!
L’EXPRESS STYLES & HYPEED
AMPLIFIED ADVERTISING OFFER « FASHION INFLUENCER »
Offer details
LAYOUT, ENTRANCE TO THE WEBSITE OR
EXCLUSIVITY OF FORMATS/PAGES
530 000 prints
&
J1
J2
HP Styles Layout
J8
J15
J21
Website entrance layout or exclusive format/page on Styles
Editorial relay for contribution request on Styles
Contribution request on Hypeed
Reopening
NL +Networks
Reopening
NL + Networks
Reopening
NL + Networks
Layout HP sur Hypeed (8 to 10 days)
Between 75% to 100% of ad SOV on the Hypeed magazine dedicated to the brand (300*600)
TOTAL COST : €16 000 net net