COT Company PPT 2.27.16

2016Presenta7on
5/27/16
ChoiceOrganicTeasPresenta7on
1
TalkingPoints:Whatmakesourteadifferent?
SALESLEADER-BestsellingculinaryteasaccordingtoSPINS.
EXPERIENCE-Over36yearsinnaturalfoods,over27yearsinteaindustry.Ver7cally
integratedopera7onsfrombushtocup.Longtermemployeesandsuppliers.
QUALITY&CONSISTENCY-Hand-picked,perfectlybalancedteasmadefromthefirst
twoleavesandthebudoftheteaplant.
PACKEDINSEATTLE,WAUSA–Providescontroloverqualityandcosts,contributesto
localjobs.OneoffewteacompaniesthatpacksownteainUSA.
VALUESBASED&VALUEADDED-Provencommitmenttosustainablebusiness
prac7ces.
VARIETY-Largestselec7onoforganicteasfromaroundtheworldinateabag.
APPROACHABLE-Straighaorwardnames,pureingredients,perfectlybalancedteasin
aconvenientteabag.
AFFORDABLE-Compe77velypriced,highquality,valueaddedtea.
5/27/16
ChoiceOrganicTeasPresenta7on
2
2016SalesLeader:#1CulinaryTeaBrand-Black,Green,Oolong,&White*
BIGELOW
5%
TRADITIONAL
MEDICINALS
5%
CELESTIAL
SEASONINGS
5%
CHOICEORGANICTEA
18%
STASHTEA
9%
YOGITEA
15%
Current$ Dollar%Change
Sales
YOY
Brand
CHOICEORGANICTEAS $3,803,047
4.3%
YOGITEA
$3,281,018
2.3%
TAZOTEA
$2,642,012
-6.2%
NUMI
$2,537,887
1.6%
EQUALEXCHANGE
$2,052,758
28.5%
THEREPUBLICOFTEA
$1,997,216
1.2%
STASHTEA
$1,981,197
9.2%
CELESTIALSEASONINGS $1,121,394
-10.5%
BIGELOW
$1,045,404
-13.8%
TRADITIONALMEDICINALS $979,841
29.9%
THEREPUBLICOFTEA
9%
*SPINSTotalU.S.NaturalChannel(3/22/15-3/20/16)
EQUALEXCHANGE
10%
TAZOTEA
12%
NUMI
12%
5/27/16
ChoiceOrganicTeasPresenta7on
3
2016SalesLeader:Consistentlyamongtop5brandsinSPINS*
•  #2Culinary(non-medicinal)TeaBrand(includingherbals)
•  #4TeaBrandOverall
Current$ $ChangeYOY
Sales
52weeks 24weeks
Brand
12weeks
YOGITEA
$16,345,366
6.4%
6%
6.8%
TRADITIONALMEDICINALS
$15,455,926
9.9%
11.6%
9.6%
CELESTIALSEASONINGS
$7,431,727
-4.5%
-2.3%
.3%
CHOICEORGANICTEAS
$4,854,637
1.8%
-.9%
5.5%
THEREPUBLICOFTEA
$4,735,441
6.5%
4.5%
TAZOTEA
$4,535,210
-9.8%
NUMI
$4,209,477
18.3%
ORGANICINDIA
$3,467,210
13.6%
STASHTEA
$3,114,592
9.8%
EQUALEXCHANGE
$2,997,629
27.8%
*SPINSTotalSalesBlack,Green,White,Red,Herbal,&MedicinalTeasinNaturalChannel
(3/22/15–3/20/16)
5/27/16
ChoiceOrganicTeasPresenta7on
4
ExperienceSourcing&Handling
•  Parentcompany,Granum,Inc.foundedin1980asanimporter
anddistributorofnatural,organic,andmacrobio7cfoodsin
Seaple.
•  TheOriginalOrganicTeaCompany-Foundedin1989,Choice
OrganicTeaswasthefirstexclusivelyorganicteabrandinthe
UnitedStates.
•  Ver7callyintegratedfrombushtocup-Wesourceourquality
organicingredientsfromaworldwidenetworkofdirect
rela7onshipswithteagrowersandsuppliers.
•  Qualityteasarehand-picked,madewithfirsttwoleavesand
thebud.Consistentflavorprofilefrombatchtobatch.Flavors
usedtocomplimentqualitytea,notmaskpoorqualitytea.
•  MadeintheU.S.A.-ChoiceOrganicTeasisoneofthefewtea
crarersthatpacksitsownteaintheUnitedStates,providing
U.S.jobsandfurtherassurancesregardingfoodsafety.
•  Blendedforconsistentflavorprofilefrombatchtobatch.
Flavorsusedtocomplimentqualitytea,nottomaskpoor
qualitytea.
•  Diversifiedbusinessincludesbrandedandco-packclients.
5/27/16
ChoiceOrganicTeasPresenta7on
5
MadeintheUSA-Manufacturing&Distribu7oninSeaple,WA
•  Research & Development
•  Blending
•  Packaging
•  Machine Shop
•  Warehouse
•  Fulfillment
OneoffewteacrarerspackingitsownteaintheUnitedStates,providinglocaljobsand
furtherassurancesregardingfoodsafety.
5/27/16
ChoiceOrganicTeasPresenta7on
6
ValuesBased&ValueAdded
ProvenCommitmenttoSustainableBusinessPrac7ces&Quality
FirstexclusivelycerGfiedorganictea
companyinNorthAmerica(1989).
FirstNon-GMOProject
VerifiedteacraYer(2009).
FirstFairTradeCerGfied™teas
inNorthAmerica(2001).
100%ofourfacility’senergy
usageisoffset byRenewable
EnergyCerGficatestosupport
cleanenergydevelopment(since
2003).
CERTIFIEDGLUTENFREE
ByGlutenIntoleranceGroup
KOSHERCERTIFIED
ByEarthKosher
HACCPCERTIFIED
FoodSafetySystem
(since2008)
5/27/16
ChoiceOrganicTeasPresenta7on
7
FairTradeandtheWorldofTea
Q:Whyaren’tallofourteasFairTradeCer7fied?
A:ChoiceOrganicTeaspurchasesFairTradecer7fiedingredientswhereitisanappropriate
standard,available,andmeetsourqualitystandards.Thisdis7nc7onisonlyavailableforteas
andotheringredientsthatoriginatefromspecificcountriesiden7fiedbyFairTrade
organiza7onstobemostinneedofFairTradecer7fica7onprograms.
OurteafromIndia,SriLanka,China,SouthAfrica,andEgyptareFairTradecer7fiedsinceFair
Tradecer7fyingorganiza7onshaveprogramsinthesecountries.
WeofferquiteanumberofexcellentJapaneseteasbutJapaneseteasareneverFairTrade
cer7fied.Japanisnoteligiblefortheprogramastheyalreadyhavestandardsinplacefortheir
workers.
WealsooffersomeofthefinestPeppermintintheworld,sourcedfromWashingtonstatebut
ingredientsproducedintheU.S.areneverFairTradecer7fied.
TheU.S.isalsonoteligiblefortheFairTradeprogrambecauseof
theunionsandlawsinplacethatprotectworkers.
IfwepurchasedourpeppermintfromEgyptwewouldmake
FairTradearequirement,aswedowithourspearmintfromEgypt.
5/27/16
ChoiceOrganicTeasPresenta7on
8
RecognizedLeaderinQuality&Sustainability
SpecialtyFoodAssocia7on’s2016sofi™AwardFinalist
WashingtonGreen50Company
ResponsiblePackagingAward
BESTAwards(BusinessesforanEnvironmentally
SustainableTomorrow)
WashingtonStateGovernor’sAwardforPollu7on
Preven7onandSustainablePrac7ces
NorthAmericanTeaChampionship
CleanEa7ngMagazineCleanChoiceAwards
5/27/16
ChoiceOrganicTeasPresenta7on
9
Variety:TheWorldofTea
ChoiceOrganicTeasoffersthelargestselec7onoforganicteasandherbal
infusionsfromaroundtheworld.
Alltrueteacomesfromthesameplant,anAsianevergreenknownasCamellia
sinensis.Tradi7onalprocessingmethodstransformfreshlypluckedtealeaves
intodifferenttypesoftea.
WHITETEAShavebeendriedonly,orenresul7nginadelicate,mildflavor.
GREENTEAShavebeenpicked,heated,andthendried.Thehea7ngtechnique
willvarywithstyleandthecountryoforigin.Forexample,Japaneseteasare
usuallysteamed,whileChineseteasaremoreorenpan-fired.
OOLONGTEAShavebeenbruised,par7allyoxidized,andthendriedcrea7nga
flavorinbetweengreenteaandblacktea.
BLACKTEAShavebeenbruised,fullyoxidized,anddried,givingitarich,full
flavor.
HERBALTEASaretechnicallynottea,butaninfusionmadefrom
anyplantotherthanCamelliasinensis.
5/27/16
ChoiceOrganicTeasPresenta7on
10
OriginalTeas/16Ct-ClassicTeasandTradi7onalBlends
QUALITY
•  Hand-picked,thefirsttwoleavesandthebud.
•  Perfectlybalanced,flavorfulteas.
•  Organic,FairTrade,Non-GMOVerified,Kosher,Gluten-Free.
VARIETY
•  26differentvarie7esreflec7ngauthen7cteatradi7onsfrom
aroundtheworld.
VALUE
•  Affordablypriceddailydrinkingtea.
•  MSRP:$5.29
ENVIRONMENTALLYFRIENDLYPACKAGING
•  Biodegradable,unbleachednaturalfiber,double-chamberflowthroughtea
bags.
•  Nostaples.
•  Individuallylabeledpaperenvelopes(exceptEarlGrey).
•  Boxismadefrom100%recycledpaperboard/65%post-consumer
content.
5/27/16
ChoiceOrganicTeasPresenta7on
11
OriginalTeas–SPINSRanking
NaGonalBestsellers
NaGonalSPP–TopPerformers
1.  PremiumJapaneseGreen
1.LemonLavenderMint*
2.  EarlGrey*
2.EarlGrey*
3.  Oolong*
3.PremiumJapaneseGreen
4.  EnglishBreakfast*
4.EnglishBreakfast*
5.  ClassicBlack*
5.Peppermint
6.  JasmineGreen*
6.IrishBreakfast*
7.  DecafEarlGrey*
7.DecafGreen*
8.  Peppermint
8.JasmineGreen*
9.  Rooibos*
9.Rooibos*
10.  Chamomile*
10.DecafEarlGrey*
11.  Darjeeling*
11.ClassicBlack*
12.  TwigKukicha
12.TwigKukicha
13.  IrishBreakfast*
13.Oolong*
14.  WhitePeony*
14.DecafEnglishBreakfast*
15.  Genmaicha
15.WhitePeony*
16.  GreenMoroccanMint*
16.RooibosChai*
* Fair Trade Certified™
5/27/16
ChoiceOrganicTeasPresenta7on
12
WellnessTeas*/16Ct-Flavorful&Func7onal
HERBALISTFORMULATED
•  12effec7ve,science-basedformulasfromBastyrUniversity,the
largestaccreditednaturalhealthuniversityintheUnitedStates.
•  HerbalDietarySupplement
FLAVOR&FUNCTION
•  Morepalatablethanleadingmedicinalteas.
•  Gentleenoughtodrinkeveryday.
•  Individuallylabeled,sealedenvelopes.
•  Organic,Non-GMO,FairTrade,Kosher,GlutenFree
VALUE
•  Moreaffordablethanleadingmedicinalteabrands.
•  MSRP:$4.69
ENVIRONMENTALLYFRIENDLYPACKAGING
•  Unbleached,naturalfiber,staple-freeteabags.
•  Boxismadefrom100%recycledpaperboard/65%post-
consumercontent.
•  Noplas7coverwrap!
*ThesestatementshavenotbeenevaluatedbytheFood&DrugAdministra7on.
Thisproductisnotintendedtodiagnose,treat,cureorpreventanydisease.
5/27/16
ChoiceOrganicTeasPresenta7on
13
WellnessTeas*/16Ct-TalkingPoints
AllCerGfiedOrganic–Theleadingmedicinalteabrandsarenotall
organic.
HerbalDietarySupplement–NotallmedicinalteasareHDS.
MustmeetFDAstandardsforqualityandtes7ng.Requiresongoing
extensivedocumenta7onandrigoroustes7ngofeachbatch.
FormulatedbyanherbalistfromBastyrUniversity–Effec7vesciencebasedformulasprovidedbythelargestaccrediteduniversityfornatural
healthartsandsciencesintheUnitedStates.Firstandonlyteacompany
topartnerwithauniversity.Apor7onofeverypurchasesupportsthe
BastyrUniversityStudentScholarshipFund.
Blendedforflavor&funcGon–OurWellnessTeasaretastyandmore
palatablethanleadingmedicinalteas.Doesn’thavetotastelikemedicine
tobeeffec7ve.Flavorprofilesareblendedfordailyuseandenjoyment
(exceptRegularity).
CompeGGvelyPriced/MSRP:$4.69–Moreaffordablethanleading
medicinalteabrands.
NewEnvelope–Air7ght,sealedenvelope.
EnvironmentallyFriendlyPackaging–NoPlas7cWrap!Unbleached
naturalfiber,staple-free,double-chamberflowthroughteabags.Boxis
madefrom100%recycledpaperboard/65%post-consumercontent.
5/27/16
ChoiceOrganicTeasPresenta7on
14
WellnessTeas*SalesRanking
1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 
9. 
10. 
11. 
12. 
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MentalFocus
SimplyDetox
EasyDigest
RestAssured
ThroatCozy
EnergyBoost
BreathingSpace
Regularity
HibiscusHeart-NEW!
BodyStressRelief-NEW!
BeautyDetox-NEW!
Expec7ngBaby-NEW!
ChoiceOrganicTeasPresenta7on
15
GourmetTeas/16Ct–Tradi7onalTeaswithaCulinaryTwist
NEW&IMPROVED
•  New16countbox
•  LinepricedwithOriginalTeas
•  SamedimensionsasWellnessTeas
•  Samegreatblends&flavorprofiles
•  NewNames&UPCs
•  Noplas7coverwrap!
5/27/16
ChoiceOrganicTeasPresenta7on
16
GourmetTeas/16Ct–Tradi7onalTeaswithaCulinaryTwist
QUALITY
•  12on-trendflavoredteasforthenextgenera7onofteadrinkers.
•  Hand-picked,thefirsttwoleavesandthebud.
•  Perfectlybalanced,flavorfulteas.
•  Individuallylabeled,sealedenvelopes.
•  Organic,Non-GMO,FairTrade,Kosher,GlutenFree
VALUE
•  Affordablypriceddailydrinkingtea.
•  LinepricedwithOriginalTeas.
•  MSRP:$5.29
ENVIRONMENTALLYFRIENDLYPACKAGING
•  Biodegradable,unbleached,naturalfiber,double-chamberflowthroughteabags.
•  Nostaples.
•  Boxismadefrom100%recycledpaperboard/65%post-consumercontent.
•  Noplas7coverwrap!
5/27/16
ChoiceOrganicTeasPresenta7on
17
GourmetLineGuide&Ranking
1.  LicoriceMint-formerlyLicoricePeppermint
2.  BlackberryHibiscus-formerlyNorthwestBlackberry
3.  EarlGreyLavender-formerlyEarlGreywithLavender
4.  JasmineGreen–formerlyJasmineGreenTea(redundantwithOriginal)
5.  ChamomileMint-formerlyChamomileSpearmintwithBergamot
6.  BreakfastBlend–formerlyCel7cBreakfast
7.  MangoBlack–formerlyMangoCeylonwithVanilla
8.  ChaiSpice–formerlyChaiSpiceBlackTea
9.  PeachGreen–formerlyGreenTeawithEssenceofPeach
10. MintGreen–formerlyMoroccanMintGreen(redundantwithOriginal)
11. VanillaRooibos–formerlyRooibos(RedBushTea)+Vanilla
12. DragonWell–formerlyDragonWellGreenTea
5/27/16
ChoiceOrganicTeasPresenta7on
18
ValuePack/80count–Classic,Tradi7onalBlends
QUALITY
•  3mostpopularculinaryteas.
•  Hand-picked,perfectlybalanced,flavorfulteas
madefromthefirsttwoleavesandthebudofthe
teaplant.
•  Organic&FairTrade.
VALUE
•  Compe77velypriceddailydrinkingtea
•  MSRP:$6.99
ENVIRONMENTALLYFRIENDLYPACKAGING
•  Unbleached,naturalfiber,double-chamberflow
throughteabags.
•  Individuallylabeledpaperenvelopes.
•  Boxismadefrom100%recycledpaperboard.
5/27/16
ChoiceOrganicTeasPresenta7on
19
Convenient Shippers/48-count
Fair Trade Shipper
Best Sellers Shipper
Wellness Shipper
Gourmet Shipper
5/27/16
ChoiceOrganicTeasPresenta7on
20
LooseLeaf–29EstateSpecial7esandSignatureBlends
1lb.LooseLeaf/3pk.
•  Re-sealableplas7cbags
•  Retail-ready
2lb.BulkLooseLeaf
•  LinedKrarpaperbags
5/27/16
ChoiceOrganicTeasPresenta7on
21
FoodserviceIcedTeas
1oz.FilterPouches/25ct.
•  Yields1gallon
•  Brewwithourwithoutan
automa7cbrewing
machine.
AvailableFlavors:
•  BlackIcedTea
•  MangoBlackIcedTea
•  PeachBlackIcedTea
5/27/16
3oz.Pre-por7onedPackets/30ct.
•  Yields3gallons
•  Brewwithanautoma7cbrewer.
AvailableFlavors:
•  BlackIcedTea
•  CranberryHibiscusHerbalIcedTea
•  MangoCeylonIcedTea
•  MoroccanMintGreenIcedTea
ChoiceOrganicTeasPresenta7on
22
SoundSeaVegetables-Nori
SpicyNoriStrips/6ct
• 
• 
• 
• 
ToastedNori/7ct
Tradi7onallycul7vated&ocean-harvested.
Supplierhasbeeninbusinesssince1890.
Samesupplierforover25years.
MeetsUSDA&Japaneseorganicstandards.
5/27/16
• 
• 
• 
• 
BulkNori/50ct
Greatforsushirolls,salads,soups,orasa
healthysnack!
Vegan
HighQuality-MadefromPorphyratenera
Affordable
ChoiceOrganicTeasPresenta7on
23