MARCH 2012 - Rogers-Lowell Area Chamber of Commerce

MARCH 2012 | Vol 7 Issue 3 |
This year, the Chamber is celebrating 90 years as the premier
advocacy organization for business in the Rogers-Lowell area.
Since 1922, the Chamber has worked to promote a healthy
and vibrant economy while protecting and advancing the
interest of our members and the community as a whole. In
2012, the Chamber pledges to continue working to build
business through job creation and expansion, while protecting
business and represent members’ interests at the local,
state and federal levels. We will offer members hundreds of
business-building events and services and solve critical issues
by working regionally. On the following pages, you can learn
more about specific programs and goals for 2012. Let’s build
upon our successes in 2011 and continue to make the RogersLowell area a great place to do business in 2012.
business-building events
designed for you
EXECUTIVE COMMITTEE
Chairman of the Board – Cathy Foraker, AT&T
Chairman-Elect – Matt Crafton, Crafton Tull
Treasurer – Ric Clifford, Del Monte Foods
Past Chairman – Greg Spragg, Lewis & Clark Outfitters
President/CEO – Raymond Burns
RIDC President – Jerry Vest, Regions Bank
2012 DIRECTORS
Don Coenen – Don’s Cold Storage & Transportation
Darin Gray – Gray Matters, LLC
Jerry Hudlow – City of Rogers
Chris Moore – Fast Lane Entertainment
Keith Noble – The Noble Insurance Agency
Scott Street – Mercy Health System of NWA
2013 DIRECTORS
“B” Biasnheyv Grimaldo – La Prensa Libres/NWA Media
Craig Nowokunski – Kimberly Clark
Norman Prestage – Ernst & Young LLP
David Thrasher – Thrasher & Company, Inc.
Mike Watts – FM Corporation
Vicki Vasser – Matthews, Campbell, Rhoads,
McClure & Thompson, P.A.
2014 DIRECTORS
Adrian Dominguez – Walmart Stores, Inc.
Nick Hobbs – JB Hunt Transport, Inc.
Greg Lindley – Simmons First Bank
Stacy Miller – Tyson Foods, Inc.
Mark Ryan – Arvest Bank
Crystal Thurman – NWA Newspapers
EX-OFFICIO DIRECTORS
Jerry Carmichael – IBERIABANK
Brent Carroll – WorkSource NTS
Bob Clinard – Benton County Judge
Dr. Janie Darr – Rogers Public Schools
Rich Davis – SourceGas Arkansas Inc.
Mike Dodge – Carroll Electric Coop. Corp.
Ben Dolan – Sam’s Club
Sandy Edwards – Crystal Bridges Museum
David Faulkner – Pinnacle Hills Promenade
Dan Hendrix – Arkansas World Trade Center
Greg Hines – Mayor, City of Rogers
David Lang – Embassy Suites NWA
Eldon Long – Mayor, City of Lowell
Jeff Milford – AEP/SWEPCO
Dr. Becky Paneitz – NWACC
Brent Parker – Main Street Rogers/Dollar Saver
Rich Reaves – Reaves Enterprises
Dick Trammel – Arkansas Highway Commission
3.2
90th Annual Banquet
6:00 pm – 9:00 pm
John Q. Hammons Center, Rogers
staff
3.1
Small Business Council
8:30 am – 9:30 am
Rogers–Lowell Area Chamber of
Commerce
3.7
Member Orientation
8:30 am - 10:00 am
Rogers–Lowell Area Chamber of Commerce
3.8
Business After Hours
5:00 pm – 6:30 pm
Rollins Funeral Home at Pinnacle Country Club
3.9
FYI Brown Bag Lunch
Health Care Reform & Regulations
Noon - 1:00 pm
Rogers–Lowell Area Chamber of Commerce
3.8
Greenways & Trails Committee
4:00 - 5:00 pm
Rogers Parks Department
3.14
Drug Free Rogers-Lowell Coalition
11:30 am - 1:00 pm
Rogers–Lowell Area Chamber of
Commerce
Rogers A & P Commission
4:00 pm
Rogers–Lowell Area Chamber of
Commerce
3.13
Coffee Connection
7:30 am – 8:30 am
Life Styles Car Wash & Detail Center, Rogers
3.16
Government Affairs & Large Industry
Council
11:30 am - 1:00 pm
Rogers–Lowell Area Chamber of
Commerce
3.21
Business-to-Business Luncheon
11:30 am - 1:30 pm
Embassy Suites, Rogers
3.23
FYI Brown Bag Lunch
LinkedIn: How To Grow Your Network
Noon - 1:00 pm
Rogers–Lowell Area Chamber of Commerce
View complete calendar at www.RogersLowell.com
Paid for through Periodical “Chamber Voice” (USPS
492950) is published monthly in January, February,
March, May, June, July, August, September, October
November and December; semi-monthly in April
and August by the Rogers-Lowell Area Chamber
of Commerce, Inc., 317 West Walnut, Rogers, AR
72756. Periodical postage paid at Rogers, Arkansas.
DIVISION CHAIRS
Community Development - David Thrasher
Membership Services - Vicki Vasser
Economic Development - Mike Watts
Government Affairs - Jerry Carmichael
Convention & Visitors Bureau - David Lang
AUDIT COMMITTEE
Jerry Hudlow
Lorrie Madden
Norm Prestage
upcoming meetings
Rogers-Lowell Area Chamber of Commerce
317 West Walnut Street
Rogers, Arkansas 72756
P: (479) 636-1240 F: (479) 636-5485
Raymond Burns, CCE | President/CEO
[email protected]
Jennifer Haile | Director of Marketing and Communication
[email protected]
Janine Springer, IOM | Chief Financial Officer
[email protected]
Jason Skinner | Creative Services Director
[email protected]
Allyson Twiggs Dyer | Vice President of Convention & Visitors
Bureau
[email protected]
Geovanny Sarmiento | Vice President of Minority Business
Development
[email protected]
Michael Lindsey | Vice President of Government Affairs
[email protected]
Courtney Backus | Director of Special Events & Workforce
[email protected]
Shelle Summers | Vice President of Sales
[email protected]
Jacque Gregory | Account Executive
[email protected]
Megan Cuddy | Vice President of Community Development
[email protected]
Judy Diffee | Finance Manager
[email protected]
Steve Cox | Director of Economic Development
[email protected]
Marni Rogers | Customer Service Representative
[email protected]
POSTMASTER send address changes to:
ROGERS-LOWELL AREA CHAMBER OF
COMMERCE NEWSLETTER, 317 West Walnut,
Rogers, AR 72756.
Frank Adase | Sales and Services Coordinator
Rogers Convention & Visitors Bureau
[email protected]
Rachael Miller | Convention Sales Manager
Rogers Convention & Visitors Bureau
[email protected]
Natalie Burchit | Program Coordinator for Tobacco Prevention
Drug Free Rogers-Lowell
[email protected]
Jennifer Tidwell | Assistant to the President
[email protected]
Suzanne Douglas | Information Specialist
[email protected]
Katie Wright | Information Specialist
[email protected]
The 2012 Business Plan
HOW WILL ECONOMIC DEVELOPMENT IMPACT YOU?
New job creation and business expansion impacts businesses
by creating meaningful opportunities for Chamber members to
sell their goods and services to new businesses and residents.
The Economic Development Division will work with industries
both large and small in our community to increase job growth
and business expansion as well as with individuals to increase
our growing small business community.
Objective: Create economic investment and jobs by using
a proactive marketing approach to attract new businesses,
both large and small.
Staff will identify and create a priority list of target industries
and retail stores for business recruitment with a result of 15 new
businesses opening in the Rogers-Lowell area in 2012.
Staff will develop and distribute 150 relocation packets to
be used to attract relocating businesses to the area. Marketing
materials in the packets will include: “The Good Life” relocation
guide, DVD, community profile, map, business directory and
website information.
An online database of available industrial, commercial office
and retail property for sale and lease in the Rogers-Lowell area
will be reviewed and updated 12 times a year.
Objective: Proactively promote expansion and retention of
local businesses and industry.
Staff will conduct at least 200 Business Retention and
Expansion Surveys (BRE) with both non-minority- and minorityowned businesses in cooperation with the Northwest Arkansas
Council. The surveys will be conducted on a bi-annual basis and
will help the Chamber and NWA Council learn about industry
needs and potential expansions and relocations.
Staff will assist businesses seeking to expand workforce and
infrastructure within Rogers-Lowell.
Objective: Support or lead the process to identify regional
community development initiatives to advance the region’s
competitiveness for jobs, workers and capital investment.
Partner with area colleges and universities, along with
the NWA Council, to provide 20 local industries with needed
workforce training identified through the Business Retention
and Expansion surveys.
Partner with the NWA Council, Innovate Arkansas and the
Arkansas Small Business and Technology Development Center
to establish a small business accelerator for local businesses
using an existing vacant building in Rogers-Lowell. Thirty local
companies will apply and be accepted into the program over
a three-year period, with fifteen companies increasing their
workforce and expanding to the point of being able to afford
office or retail space in other parts of the city.
Objective: Expand services and retail amenities to help
attract a diverse, first-class workforce.
Identify target retail amenities for business recruitment
with the goal of four new retail and/or restaurants opening in
Rogers-Lowell in 2012.
Staff will develop and distribute 360 marketing and
informational packets to be used for workforce recruitment.
Marketing materials in the packets will include: “The Good
Life” relocation guide, DVD, community profile, map, business
directory and website information.
innovative web tools and other recruitment marketing.
Increase the number of visits to the newly-redesigned
online job bank found on www.RogersLowell.com by improving
accessibility and ease of use. The job bank’s new user-friendly
interface makes it easier for potential employees to apply for
jobs and for employers to post open positions.
Create and maintain an online resume bank that allows job
seekers to post resumes for review and employers to search the
resume bank to fill positions. The Chamber hopes to receive at
least 65 resumes each year to post on the website.
Objective: Recruit and retain a high-quality workforce.
Participate in at least one college fair and one internship
event each year to market the Rogers-Lowell area as an ideal
place to live and work.
Plan, coordinate and host one job fair a year featuring
60 exhibitors for at least 1,000 jobseekers, which will help
businesses find candidates locally in a cost-effective way. The
event will also help local jobseekers learn about available job
positions throughout northwest Arkansas.
Objective: Engage in small business outreach.
Staff will create an online small business tool box by
researching and compiling up-to-date materials on starting a
business in Rogers-Lowell. Materials will be available in English
and Spanish.
Educational and professional development seminars will be
recorded and posted on the Chamber’s website so members
who weren’t able to attend these seminars can still benefit from
Chamber programs.
Staff will publish and distribute 150 “Doing Business in
Rogers-Lowell” guides in both English and Spanish in 2012.
The guide will be continuously updated with changing laws and
regulations pertaining to businesses.
Members of the Small Business Council will host six Member
Orientations each year. Attendees will learn how to best utilize
their Chamber membership to grow their business.
Twelve small business owners will be recognized by being
named a “Small Business of the Month.” Each of the monthly
recipients will be in the running for the “Small Business of the
Year” award. These awards will help engage and encourage
support of the small business community.
Plan, coordinate and host the NWA Business Conference
& Expo each year with 200 or more businessmen and women
in attendance. This regional conference will provide attendees
with networking opportunities and professional development
and educational seminars.
Partner with the Small Business Administration, SCORE and
the Arkansas Small Business Development & Technology Center
to provide educational seminars for at least 10 start-up and 10
young companies on the basic skills and resources needed to
start a small business and successfully grow a business.
Objective: Address employer and jobseeker needs through
www.RogersLowell.com | MARCH 2012 3
Business Plan continued...
Objective: Minority business development.
Staff will plan, organize and host the 12th annual NWA
International Festival with an estimated attendance of 8,000
to 10,000 people. This festival promotes cultural diversity
by showcasing traditions from the numerous nationalities
represented in northwest Arkansas.
Implement a Minority Business Mentorship Program where
20 minority business owners will have the opportunity to learn
important lessons as well as receive professional advice from
their experience mentors. This will strengthen the minority
business community and help businesses succeed by sharing
knowledge, expertise and resources.
Staff will assist 15 individuals interested in starting and
completing the Minority Business Enterprise Certification (MBE)
program. This program helps minority-owned businesses partner
with larger businesses to gain access to resources previously not
available to them.
Coordinate and implement a Minority Business Task Force
that will provide 10 business leaders with the opportunity to lead
the Chamber’s minority business-building efforts by reaching
out to minority-owned businesses each year. Minority-owned
businesses will benefit from having an open venue to voice their
concerns.
HOW WILL GOVERNMENT AFFAIRS IMPACT YOU?
During 2012, Government Affairs will serve as the link
between members and local, state and federal government by
advocating for pro-business and quality-of-life issues that are
important to northwest Arkansas. Additionally, Government
Affairs will engage in activities that produce long-term positive
impacts including voter registration and education, engaging
members in the political process and continuing to improve
outreach efforts to members.
Objective: Enhance the Rogers-Lowell Area Chamber of
Commerce’s capacity to effectively influence local, state and
federal legislation.
Host three events highlighting critical aspects of the
northwest Arkansas economy entitled “Focus on the Economy.”
Each event will be attended by at least 50 people. These events
will help the Chamber and the community be better positioned
to assist the region’s healthcare systems, local businesses and
improve long-term infrastructure planning
Host three legislative committee meetings per year in
northwest Arkansas, which allows the Chamber to highlight
regional areas of need and build support among legislators from
around the state.
Objective: Establish regionalism to leverage economic
development for coordinated marketing, messaging and
advocacy efforts.
Strengthen chamber alliances with Fort Smith, Little Rock
and northwest Arkansas by attending four meetings each year
with other metro chambers of commerce and the state chamber
of commerce. This will help staff better understand legislative
needs throughout the area and utilize their political influence to
encourage passage of pro-business legislation.
Work with other northwest Arkansas chambers and the
Northwest Arkansas Council to develop a regional legislative
agenda each year. This regional plan will improve legislation and
provide a benefit to the entire region.
4 Chamber Voice | MARCH 2012
Objective: Help Chamber members understand and navigate
the governmental process.
Host 12 Government Affairs Committee meetings each year
with an average attendance of 25 per meeting. The meetings
provide an opportunity to discuss legislative issues in-depth and
educate members on critical issues.
Encourage the minority community to participate in the
political process by conducting one voter registration effort and
two educational forums targeting the minority community each
year.
Provide assistance to members by responding to member
requests for information and assistance on
government-related issues. Assisting members in resolving
legislative issues helps to strengthen the business community
and economic environment in northwest Arkansas.
Provide staff support to the NWA Emerging Leaders
Political and Government Affairs Workgroup by assisting with
two voter registration efforts and hosting two informational
sessions targeting young professionals. Providing an avenue for
emerging leaders to become involved in government affairs will
help develop future candidates for public office and prepare the
next generation of leaders for our region.
Conduct four candidate forums for contested 2012 positions
so the public can become better informed voters.
Objective: Aggressively advocate for pro-business public
policy and issues.
Draft and advocate for a regional legislative agenda, with at
least 50 percent of agenda submitted as introduced legislation
through 2014.
Advocate at federal and state levels for legislation of
importance to Chamber members by preparing at least 12
statements of support and initiating two calls of action to
membership on legislative and public policy through 2014.
Objective: Pursue transportation infrastructure funding.
Attend three highway commission meetings as well as host
the AHTD director and staff at one event each year as a way to
advocate for new funding from the highway department.
Organize one trip to Washington D.C. each year for a
minimum of 10 Chamber members. These trips will help educate
federal delegation and federal agencies on northwest Arkansas
needs as well as assist in driving additional infrastructure dollars
to the region.
HOW WILL MEMBERSHIP SERVICES IMPACT YOU?
Membership Services will provide over-the-top customer
service for the membership of the Rogers-Lowell Area Chamber
of Commerce by providing valuable services and programming
which provides a return on their investment. We will impact our
members by offering business building events and educational
opportunities to support local businesses.
Objective: Support the Chamber’s mission of “Growing
Business, Building Community” through membership sales
and event sponsorships.
Sell 350 new memberships in 2012 to support the Chamber’s
goal of 2012 members in 2012 by encouraging referrals from
Chamber staff, members and volunteers. All staff will be
responsible for recruiting new Chamber members.
Business Plan continued...
Objective: Increase the number of membership renewals
by proving support and meeting the needs of our members
through great customer service.
Send new members welcome emails within 24 hours of
joining that provides Members Only section log-in information.
Members can view referral reports, learn about upcoming
events and programs and connect with other members in the
Members Only section.
New members will be invited to attend a Member
Orientation to learn how their involvement in the Chamber will
benefit their business and community.
All members will be contacted and all profile information
updated so that business directory listings are correct and upto-date.
Objective: Provide networking events and educational
programs to help members grow their businesses.
Host at least 120 ribbon cuttings for new members in 2012,
attended by members of the Ambassador committee. These
events will create a welcoming atmosphere for new members
and a strong referral networking group.
Celebrate and recognize the Chamber’s and its members’
achievements by hosting one annual banquet with more than
900 in attendance each year.
Promote member businesses while creating a relaxed
environment for networking by hosting 12 Coffee Connection
and 12 Business After Hours events each year.
Plan, coordinate and host four Business-to-Business
luncheons each year with at least 65 in attendance at each
event. This event helps members generate new business leads
in a fun, yet structured atmosphere.
HOW WILL COMMUNITY DEVELOPMENT IMPACT YOU?
Programs in the Community Development Division impact
and enhance the quality of life in Rogers, Lowell and the region
by improving the lifestyles and amenities enjoyed by residents
as well as attracting newcomers and visitors, while developing
leaders for the future.
Objective: Develop future community leaders.
Coordinate the Leadership
Benton County program
with a goal of 40
participants
completing
the program each year.
This program increases
the number of trained and
knowledgeable leaders in Benton County.
In partnership with the Northwest Arkansas Emerging
Leaders (NWAEL), engage new or young business professionals
in the region by inviting them to and hosting six professional
development programs that focus on volunteerism, leadership
skill development and board service.
Staff and volunteers will coordinate leadership development
activities for high school students within the Rogers School
District as a part of the First Leadership program. Twenty high
school students will graduate from the program each year
and become more active and knowledgeable about their
community.
Objective: Support education.
Facilitate the Community-based Scholarship Program,
which will award 15 percent of Rogers Public Schools graduates
with scholarships to further their education.
Host a Chamber Night reception prior to the Rogers
Public Schools Annual Report with 75 Chamber members and
members of the public in attendance.
Host the annual Teacher Appreciation Breakfast and
Education Fair with 80 vendors and approximately 1,000
educators taking part.
Objective: Promote healthy communities.
Increase communication about trail construction, usage
and events by 25 percent, with a goal of increasing the level of
health of northwest Arkansas residents.
Increase healthy lifestyle choices among Benton County
residents by conducting the annual Fit with 5 program with at
least 600 participants. This program encourages healthy eating
and physical activity to participants.
Increase the number of voluntary tobacco free policies by
four in businesses and public parks by providing information
to area businesses on the benefits of creating a tobacco free
workplace policy.
Increase the knowledge of tobacco prevention and refusal
skills among first through eighth grade students in Benton
County by coordinating educational events at local Boys
and Girls Clubs. This will be measured by pre- and post-test
measures.
Reduce the amount of alcohol served to minors by
conducting Responsible Beverage Server training with at least
45 servers participating in the training.
Objective: Promote importance of drug-free communities.
Increase the knowledge
and
reduce
substance
abuse in Benton County by
conducting a comprehensive
media campaign on the
harmful effects of prescription
drugs, cocaine, marijuana and
methamphetamine.
Conduct Methamphetamine Awareness Month activities
reaching and educating at least 7,000 youth and 1,000 adults
on the dangers of the drug through a multi-media marketing
campaign and educational programs.
Organize and host a prescription drug disposal event where
residents can drop off unused or expired prescription drugs to
be disposed of properly, which will lead to decreased abuse of
prescription drugs.
Increase the number of Drug Free Workplace policies in
Benton County businesses by presenting information on the
positive impacts of a Drug Free Workplace Policy to at least five
businesses in Benton County.
HOW WILL COMMUNICATIONS AND MARKETING IMPACT
YOU?
The Marketing and Communication department impacts
the Rogers-Lowell area, Chamber members and the business
community by providing easily accessible and up-to-date
information about local business and the community as well as
sharing information about the activities and business advocacy
of the Chamber.
Objective: Utilize traditional and non-tradition mediums,
print, online resources and social media to increase goals
and mission of the Chamber.
Produce and distribute 25,000 relocation/visitors guides,
www.RogersLowell.com | MARCH 2012 5
Business Plan continued...
10,000 community maps and relocation DVDs so potential
residents and visitors will learn about the quality of life and
amenities available in northwest Arkansas. Maintain up-to-date content on www.rogerslowell.com
to make sure web visitors can easily find information on local
businesses, relocation, and Chamber news and events.
Increase followers on social networking sites such as
Facebook, Twitter, LinkedIn and the Chamber blog by 10 percent
by posting interactive, engaging and informative information to
followers.
Produce and distribute 5,000 annual reports highlighting the
accomplishments of the Chamber and community. This report
will be available online and in print.
Implement a marketing and advertising campaign to
promote and market the Chamber to show the value and impact
the Chamber has on members and the community.
Produce and distribute 52 weekly e-newsletters (Monday
Memo) and one monthly printed newsletter (Chamber Voice)
each year that are filled with Chamber news, accomplishments
and advertising opportunities for members.
HOW WILL THE CONVENTION & VISITORS BUREAU
IMPACT YOU?
The Rogers Convention and Visitors Bureau will impact the
Rogers economy and community by working diligently to bring
conventions, sporting events, and groups to Rogers who will
stay in hotels, eat in restaurants, shop in stores and enjoy all the
wonderful amenities Rogers has to offer.
Objective: Generate overnight visitors that will produce room
nights for Rogers hotels and business for our attractions,
restaurants and retailers.
Generate 70 new leads through sales calls, emails and site
6 Chamber Voice | MARCH 2012
visits, resulting in 40 meetings, conventions or sports events
booked in Rogers with at least 12,500 room nights.
Staff will launch “Bring it Home,” a local lead generating
campaign resulting in 20 local leads in 2012.
Objective: Market Rogers as a premier destination for leisure
travelers, conventions and sporting events.
Place ads, web banners, billboards and advertorials in the
best media outlets possible to maximize exposure for Rogers,
which will drive visitors to the www.visitrogersarkansas.com
website, resulting in increased visits to Rogers and the city’s
hotel tax by four percent.
Staff will attend six trade shows in 2012 to promote Rogers
as a premier destination for retail, tourism and entertainment.
Objective: Exceed visitor needs and expectations with the
result of enhancing the visitor experience and encourage
repeat visits to Rogers.
Staff will provide services to 60 groups visiting Rogers, which
will maximize the potential for repeat group business.
Maintain up-to-date and relevant tourism information in the
Visitor’s Center at the Chamber by checking brochure inventory
on a monthly basis.
Chamber to Host New Series on Region’s Economy
The Rogers-Lowell Area Chamber of Commerce is embarking upon a series of programs entitled Focus on the Economy.
This series will highlight areas of northwest Arkansas’ economy that are critical to its continued success. For this series the
Chamber will focus on healthcare, local businesses and infrastructure.
THE PROGRAM’S GOAL IS THREEFOLD:
1.
2.
3.
Determine the economic impact of these highlighted areas.
Find out what these areas need from the Chamber and Community to be successful.
What the role of government is in ensuring the success of these areas.
To accomplish these goals the Chamber will hold three public events featuring experts
and community leaders from the highlighted areas addressing the program’s goals and
facilitating a community-wide discussion.
The first topic to be addressed by the series is healthcare in northwest Arkansas.
This lunch-time event will feature a keynote address and panel discussion with
representatives from area hospitals, health organizations and related agencies. These
experts will review the impact of healthcare on the region’s economy, discuss the
future of healthcare and highlight ways to minimize an employer’s healthcare burden.
After healthcare, the series will focus on infrastructure, which includes roads,
trails, rails and transit challenges in the region. The panel will review critical
projects, possible financing sources and what role infrastructure plays in economic
development.
Finally, the series will examine local business and outline ways the community,
government and business owners can work together to encourage success.
Please go to www.rogerslowell.com to find dates and more information
for each event. Contact Michael Lindsey at [email protected] or 479619-3193 with any questions.
Swing into Spring at the Legislative Golf Classic
The 2012 Legislative Golf Classic will be a four-person scramble with 8 a.m. and 1 p.m.
shotgun start times at the beautiful Pinnacle Country Club (home of the Walmart NW Arkansas
Championship presented by P&G) in Rogers. The tournament is set for Monday, April 23.
You can enter as a foursome or as an individual. The tournament allows Chamber members
to come together and compete for prizes while enjoying business-building networking with
other players. An added bonus to this tournament is a unique networking opportunity with
many of Arkansas’ legislators and community leaders. Treat
yourself, reward company employees or say thank you to a
special customer on the golf course. The day includes winning
team prizes, a course contest prize, door prizes, a thank you gift
Not a golfer? Sponsoring the Legislative Golf
for each golfer and complimentary snacks and beverages. A
Classic is an effective, low-cost way to promote
delicious lunch will be served for each player.
your company to this targeted audience and
Don’t forget to join the fun at the 19th Hole Party held
raise your company’s profile in the community.
immediately following play. You will have the opportunity to
Sponsorship packages include the opportunity
get acquainted with legislators, business leaders, tournament
to spread your message to all golf participants
sponsors and other members of the Rogers-Lowell Area Chamber
and be recognized by the Chamber membership
of Commerce while enjoying culinary delights. The day’s winners
as well as elected officials from the region and
will be announced during the evening event.
state. Sponsors will also have the opportunity to
If you would like to register for the tournament, please see
be paired with legislators on their golf team.
newsletter insert or visit www.RogersLowell.com.
Be A Tournament Sponsor!
www.RogersLowell.com | MARCH 2012 7
Welcome NEW MEMBERS: December 2011 & January 2012
Arkansas Philharmonic Orchestra
DealCompass Inc.
Fleur de Lis Upscale Resale Boutique
Axia 3PL, LLC
Dunk Fire & Security, Inc.
IBERIABANK - Bella Vista
Holly Smardo
P.O. Box 1723
Bentonville, AR 72712
(479) 841-4644
www.arkansasphilharmonic.org
Organizations Kim Campbell
Rogers, AR 72756
(479) 936-8282
Warehousing - Management, Stores-keeping
Bob Evans Farms, Inc. - Opening
Soon!
Felicia Wilson
4200 W. Walnut St.
Rogers, AR 72756
(614) 491-2225
www.bobevans.com
Restaurants - ALL Boys & Girls Club of Benton County Carl & Alleen McKinney Unit
R.V. Lovell
2801 N. Walker
Bentonville, AR 72712
(479) 273-7187
Organizations CD Business Solutions
Michael Downs
Rogers, AR 72758
(479) 282-0522
www.cdbusinesssolutions.com
Marketing Consultants City of Little Flock
Mayor Buddy Blue
1500 Little Flock Dr.
Little Flock, AR 72756
(479) 636-2081
www.cityoflittleflock.com
Government Agencies City Wire
Daelene Brown
2228 S. 57th St., Ste. A
Ft. Smith, AR 72903
(479) 242-2800
www.thecitywire.com
Publishers Community Development
Corporation/Havenwood
Apartments
Rachael Osborn-Cox
808 N. Main St. #1
Bentonville, AR 72712
(479) 273-7344
www.nwahavenwood.org
Organizations Core States Group
Tim Perrien
1700 Industrial Dr., Ste. B
Rogers, AR 72756
(479) 986-4400
www.core-eng.com
Engineers-Electrical/Mechanical
Custom Design Hair
Sara Lou Manning
5206 Village Pkwy., Ste. 9
Rogers, AR 72758
(479) 640-2038
www.customdesignhair.com
Beauty Salons Douglas Hutchings
700 Research Center Blvd. Fayetteville, AR 72701
(877) 690-9111
www.mydealcompass.com
Web-based Marketing Nicole Nessen
3446 Wagon Wheel Rd.
Springdale, AR 72762
(479) 750-1833
www.dunkfire.com
Security - Products, Systems & Burglar Alarms EcoPotential Corporation
Karen Stewart
6801 Isaac’s Orchard Rd., Ste. 211 Springdale, AR 72762
(479) 725-3805
www.ecopotential.net
Sustainability Consultant Elite Lawns
Brian Snead
Springdale, AR 72764
(479) 236-4819
Lawn Care
EOA of Washington County/EOA
Children’s House
Michael Lanier
614 E. Emma Ave., Ste. M401
Springdale, AR 72764
(479) 872-7479
www.eoawc.org
Organizations
Sarah Brown
208 W. Walnut St.
Rogers, AR 72756
(479) 986-9999
www.fleurdelisboutique.com
Boutiques & Specialty Shops Belinda Williams
14 Riordan Rd.
Bella Vista, AR 72714
(479) 878-6375
www.iberiabankfsb.com
Banks and Banking Associations Keith, Miller, Butler, Schneider &
Pawlik, PLLC
Nick Arnold
224 S. 2nd St.
Rogers, AR 72756
(479) 621-0006
www.arkattorneys.com
Attorneys
Letsgo Charter and Tours
Rick Jawish
3732 Elm Springs Rd.
Springdale, AR 72762
(479) 478-9780
www.letsgocharterandtours.com
Bus Charters & Tours LRE Royal Electric, LLC
Event Group Catering and Event
Planning
Don Brown
3825 Cawood Ln.
Springdale, AR 72762
(479) 927-9400
www.lreroyal.com
Contractors - Electrical
Everett Chevrolet
Paul Neaville
1000 W. 3rd St.
Little Rock, AR 72201
(501) 374-6000
www.markhamgroup.com
Public Relations Fernando’s Heating and Air
Wednesday Arend
112 S. 1st St.
Rogers, AR 72756
(479) 631-2253
www.meridiennedessertsalon.com
Restaurants - ALL Tracey Cheney
P.O. Box 1384
Fayetteville, AR 72702
(479) 444-8626
www.eventgroupcatering.com
Caterers Jimmy Young
1159 N. 45th St.
Springdale, AR 72762
(479) 725-9100
www.everettchevroletnwa.com
Automobile Dealers - New Fernando Aquirre
613 W. Oak St.
Rogers, AR 72756
(479) 633-4611
Heating & Air Conditioning Equipment,
Systems, Repair Firestone Complete Auto Care
(Opening in March!)
Chuck Field
2603 Pleasant Crossing Dr.
Rogers, AR 72758
(479) 631-0217
www.firestonecompleteautocare.com/
Automobile Repairs & Service First Financial Services, LLC
Jeffrey Hellerstedt
3201-1 S.W. Regency Pkwy.
Bentonville, AR 72712
(479) 271-9952
www.firstfinservices.com
Financial & Financial Advisors
8 Chamber Voice | MARCH 2012
Markham Group
Meridienne Dessert Salon & Cafe
Neighborhood Roofing
Al Johnson
Fayetteville, AR 72703
(479) 595-4281
Contractors - Roofing
Nu Skin - Vita Dentis
Vita Dentis
Rogers, AR 72756
(479) 936-6674
www.ticket2beauty.com
Skin Care NWA Mercy Family YMCA
Jenny Holweger
5214 Village Pkwy.
Rogers, AR 72758
(479) 273-YMCA (9622)
www.tristatefamilyymca.org
Organizations Welcome NEW MEMBERS: December 2011 & January 2012
Oh Baby Foods Inc.
Fran Gunsaulis
1 W. Mountain St.
Fayetteville, AR 72701
(479) 571-2229
www.ohbabyfoods.com
Food Products, Services, Supplies & Brokers Our Community Directory
Bob Fitzgerald
Fayetteville, AR 72703
(479) 957-7221
Publishers
Painting with a Twist
Susan Jean
1404 N. College Ave.
Fayetteville, AR 72703
(479) 966-4222
www.paintingwithatwist.com
Event/Party Planners Planet Fitness
Buck Ortega
100 N. Dixieland Rd., Ste. G
Rogers, AR 72756
(479) 636-1111
www.planetfitness.com
Fitness
Quality Pet Supplies
Mary Macken
111 W. Chestnut St.
Rogers, AR 72756
(479) 631-9688
Pet Food & Supplies
Retailing Today/Connecting NWA
Magazine
Bruce Smith
444. N. Michigan Ave., Ste. 520
Chicago, IL 60611
(312) 645-5080
www.retailingtoday.com
Media Production
U.S. Preventive Medicine, Inc.
John, Bourdon
3333 Pinnacle Hills Pkwy., Ste. 220
Rogers, AR 72758
(904) 635-0511
Healthcare - Healthcare Products
Valassis Sales and Marketing
Scotts Miracle-Gro Company
Scott Bolle
1008 Beau Terre Dr.
Bentonville, AR 72712
(479) 845-6811
www.scottsmiraclegro.com/
WalMart Supplier
David Dyer
Fayetteville, AR 72703
(479) 595-0483
www.valassis.com
Marketing Consultants
Whistler Group, Inc.
Leslie Folsom
3604 N.W. Frontage Rd.
Bentonville, AR 72712
(479) 273-6012
www.whistlergroup.com
Electronics - Sales & Supplies
Serendipity Event Venue
Dave West
117 W. Walnut St.
Rogers, AR 72756
(479) 246-6000
www.serendipityevent.com/
Event/Party Planners
Soderquist Center for Leadership &
Ethics
Chuck Hyde
2000 W. University St.
Siloam Springs, AR 72761
(479) 524-7180
Schools - Business & Vocational Training
www.RogersLowell.com | MARCH 2012 9
Going Up – Get Your Business Headed in the Right
Direction with the Perfect Elevator Pitch
How would you explain your business and make a sale if fate placed you in an elevator
with your dream prospect and you only had the time it takes to get from the top of the
building to the bottom?
Every entrepreneur needs an “elevator pitch” that is clear, powerful and can tell your story
in 60 seconds or less. Do you think you have what it takes? Register today for the “Gone in 60
Seconds” elevator pitch contest where $1,000 will be up for grabs on March 22 at 7 p.m. at
Mellow Mushroom in Rogers. The contest is open to entrepreneurs and aspiring
entrepreneurs who want to pitch their brightest ideas to local investors and
business leaders. More than 200 people attended the event in October. Interested
participants or sponsors should register online at www.innovatearkansas.org.
Audience particiaption is free and encouraged, so come out and cheer on your
favorite “elevator pitch.”
Creating a Strong Sales Message
Figure out what is unique about what you do. - The whole idea
behind a great elevator pitch is to intrigue someone. It’s an icebreaker and a marketing pitch — all rolled into one.
Make it exciting. - A superior elevator pitch increases your heart
rate. It speaks to who you really are and what excites you about
your business. It has integrity. What is it about your business that
really motivates you? Incorporate that.
Keep it simple. - A good elevator pitch doesn’t try and be all
things to all people. Rather, it conveys a clear idea in a short
amount of time. It might be a few sentences, but no more than a
paragraph or so.
Write it down. - Use the guidelines above and take a stab at it.
Write down your pitch, say it out loud, re-write it, and then re-write
it again.
Practice, and the practice some more. - The first few times you
try out your elevator pitch may be a bit uncomfortable, but it gets
easier. After a while, it will become second nature to you, and
when it does, you will be glad you practiced.
Post Job Openings on Chamber’s New Online Job Bank
Do you have position open at your business and need a way to get the word
out? The Rogers-Lowell Area Chamber of Commerce has recently updated its
website to include an online job bank available at no cost to our members. The job
bank enables members to post open positions at their businesses along with job
descriptions and requirements. To utilize this service please go to www.rogerslowell.
com/live_and_work/finding_a_job.aspx and click the “Post a Job” button.
This free service is only available to members, but available jobs can be viewed by
anyone visiting our website. If you have any questions, concerns or issues utilizing
this free service, please contact Steve Cox at [email protected].
10 Chamber Voice | MARCH 2012
Registration Now Open for
the 2012 Buddy Bass Tournament
The 21st Annual Bradford Marine Buddy Bass Tournament hosted by the
Rogers-Lowell Area Chamber of Commerce will be held May 12 at Prairie Creek
Pavilion in Rogers. Be one of the first to register for this year’s tournament,
which is expected to draw nearly 700 fisherman. This year the winning fishermen
will take home a brand new Tracker ProTeam 175 aluminum bass boat with a
Mercury 60-Hp motor and Tracker Trailstar trailer thanks to Bradford Marine &
ATV. Registration is $110 per boat if you register before May 4. You must register
in person at the Rogers-Lowell Area Chamber of Commerce at 317 W. Walnut St.
in downtown Rogers. Stop by any Bradford Marine location to pick up
a special registration form to be entered into a drawing for
a $1,000 Bass Pro Shop gift card. Drawing will be held after
weigh-in on May 12. You must be present to win.
All tournament participants are invited to the popular
Kick-off Dinner held Friday, May 11 at Bradford
Marine & ATV in Springdale. There will be
delicious food catered by our friends
at Golden Corral, music, games and
prizes to give away. More than 200
fishermen and their friends and family
took part in the celebration last year.
For more information on available
sponsorships, or to download
a registration form, visit
www.RogersLowell.com.
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12-20159 PNT_01/24/12
12-20159 PNT Be Found Find Business Rogers-Lowell Chamber of Commerce
7.875" x 5"
File built @100%
www.RogersLowell.com | MARCH 2012 11
Chamber Membership Renewals: December 2011 & January 2012
30+ years Callison-Lough Funeral Home - 66 years
Moser Corporation - 64 years
Shofner’s Office Supply - 61 years
Farmers Mutual Insurance Company
- 59 years
Kennametal Inc. - 59 years
Mercy Health System of NWA - 56 years
Arkansas Workforce Center of Rogers - 53 years
Regions Bank - 53 years
Walmart Supercenter Store #0001 - 50 years
AEP Southwestern Electric Power/SWEPCO - 45 years
Carroll Electric Cooperative Corporation
- 49 years
PB2 - 49 years
Morter Health System - 47 years
Hinson & Company, Inc. - 43 years
Northwest Arkansas Newspapers/Rogers Morning News - 42 years
Ozark Fence Co., Inc. - 39 years
Kent Rylee Automotive Sollutions/NAPA
Auto Parts - 38 years Kurt’s Furniture - 38 years
Realty Title - 36 years Tyson Foods, Inc. - Rogers - 36 years
Kedzie Automatic Transmission - 34 years
Winter Moving & Storage - 34 years
Executive Coffee Service - 33 years
Justin Madick Insurance Agency LLC
- 33 years
Prairie Creek Veterinarian Hospital - 32 years
21-30 years
A & B Reprographics
AAA Business Systems, Inc.
All Weather Heating & Air Conditioning
CEI Engineering Associates, Inc.
Chiroproactic 1 of Rogers
Clement Financial Services, Inc.
County Line Liquors
Cranford Johnson Robinson Woods
Debbie’s Family Pharmacy
Dennis Electric, Inc.
Dollar Saver Stores, Inc.
Evans Enterprises, Inc.
Ivan’s Old Time Meat Shop
Jiffy Kwick
Office of Human Concern
Owens Janitorial Service
Ozark Arts & Crafts/The War Eagle Fair
Professional Business Systems
Ride-Rite Auto Sales, Inc.
Rocky Branch Marina, LLC
Rocky Branch Resort
Rogers Apartments
Dr. Shawn Lee, D.D.S., P.A.
Showcase Trophy & Awards, Inc.
Special Effects Event Production Services
Thrasher & Chambers Inc. 11-20 years Arkansas & Missouri Railroad
Beaver Lake Sail & Power Squadron
Car Wash City
Coco-Cola North America
Crystal Hall
David Harris Construction Co.
DesignWorks
Douglas Carmical, DDS
Eureka Pizza
Global Merchandise Solutions LLC
Heinz
Hilton Garden Inn
IHOP, International House of Pancakes
Job Guide
Jones Janitorial Services, Inc.
Jordan’s Printing Company
Kelley Law Firm
Ken Berley, D.D.S., LTD
KEZA/KKIX/KMXF/KGIL
Lindsey & Associates - Meza Harris
Lindsey & Associates - Martha Prowell
Literacy Council of Benton County, Inc.
Macadoodles Liquor - Missouri
Major Video
Monte Ne Inn Chicken Restaurant
Morgan Keegan - Public Finance
The Mullikin Advertising Agency, Inc.
New Hope Boarding & Grooming
Overstreet’s Jewelry, Inc.
Sign Artists, Inc.
Sonic Drive-In #4253
Swisher International, Inc.
Transplace
Unruh Chiropractic & Wellness Center
Webster University
6-10 years Adam J. Black Aisle Think All Dogs Clnic, PLLC Bailey & Oliver Law Firm Boble Properties Bulmer-Jones and Associates, Inc.
CFSI Financial Services, Inc.
Chapel on the Creeks Chick-fil-A of the Scottsdale Center
Chili’s Restaurant
Dr. Patricia Morales, DDS, PA
Elite Title Company, Inc.
Financial Security Advisors, Inc.
Galvan’s Digital Systems
Helms Chiroproactic, P.A.
Helping Hands, Inc.
The Home Depot
Humane Society for Animals
Hyatt Place
Jeremy D. Smith, DDS, PA
JKJ Architects, PLLC
Mathews Management Co.
Mitchell Communications Group
Monte Ne Historical Society Company
Northwest Arkansas Food Bank
Outback Steakhouse
Pig Trail Harley-Davidson
Pinnacle Hills Dental Group
QualChoice of Arkansas
Ranch at Pinnacle Point Apartments
Residence Inn by Marriott
Shelley M. Parson Insurance Agency
TEC Staffing Services
Toyota of Northwest Arkansas 2-5 years
ABC First Aid
Abshier Construction
Advertising Helpers - Town Crier Agency
Alexander Open Systems
Allard & Co., PA
ALS Association - NW Arkansas
Alternative Beemer Service LLC
American Cancer Society
AMP Sign & Banner
Asa Hutchinson Law Group PLC
Dolores Bartizal
12 Chamber Voice | MARCH 2012
Batteries Plus
Benton County Sunshine School
Broadaway Printing
C.R. Crawford Construction
Capstone Commercial Advisors, LLC
CASA of Northwest Arkansas
Center for Management and Executive Education/Donald W. Reynolds Center
Cherokee Casino & Hotel
The Children’s Museum of Northwest Arkansas
Circle of Life Hospice
ComF5 - Jesse Moralez
CED
Crabby’s Seafood Bar & Grill
Crye-Leike Realtors - Doug Gibson
Crye-Leike Realtors - Martin Brooks
Deloitte
EDGES, Inc.
Engineering Services, Inc.
The Entrepreneur Authority - Kelly Ellis
Experience Works, Inc.
Faith Builders Family Church
Family Medical Walk-In Clinic
Freedom Fire Pro, LLC
Friendship Community Care
Guardian Financial Advisors
H & R Block
Harrison Energy Partners
Homewatch CareGivers of NWA
The House of Prayer
HP Engineering, Inc.
IRWP: Illinois River Watershed Partnership
Jamie’s Notebook
Janacek Construction
JJ’s Grill
JS Designs
KFSM 5News
King Burrito & Taqueria
Kum & Go - Pleasant Grove
Lead Trust Funding - Frank Barrett
Leisurescapes, Inc.
Maximum Performance Spine Sports and Physical Therapy
McBride Distributing
Mills Mowing
Mister B’s Steakhouse
Morter Health Corner
Multi-Klean Residential & Commerical Services
Nestle Walmart Team
Northwest Chiropractic & Rehab
NWA Restaurant & Kitchen Supply
NWA Taxi Cab Service/Hotel Executive Transportation
NWA Tobacco Free Coalition
Preferred Office Products
Premier Dermatology and Skin Renewal Center
Red Lobster
Rogers Community School Recreation Association
Santos Chiropractic
Stephens Insurance, LLC - Barbara Lovin
Tamra Cochran, P.A.
Thomas Fence
Tire Tracks - Comb Enterprises
UAMS/ACH - Center for Children
UniFirst Corporation
Van Es & Stinnett, PLLC
Vista Productions, Inc.
Washington Regional Foundation Chamber Membership Renewals: Continued
White Cap Constructin Supply
Window World of the Ozarks, LLC
WorkMatters
World Gym
Yankee Candle
1 year
B&B Heating & Air, Inc.
Cutting Edge Glass & Frame
CWP Cleaning with Pride Inc.
De Well Logistics, LLC
The Equestrian Connection Inc.
Farmers Insurance Group - Kurt Haddock
Flake & Kelley Commercial Northwest
Fly-N-Hog Media Group
Hawkins Silks/Wellness
Horton Farms LLC
I Take The Lead
Jack Hales Construction Co. Inc.
Kirby’s Kupcakes
Oakley Chapel United Methodist Church
Oasis On The Edge
Parkway Bank
R Keys Locksmith & Safe Services
Rogers Seventh-day Adventist Church
Sara Lee Corporation
St. Anthony’s on the Creek
Wesner’s Grill
Get Healthy with a Team
of Co-Workers!
Form a team of five co-workers and participate in this year’s Fit with 5 Worksite
Challenge! The goal is for participants to engage in 30 minutes of physical activity
per day for five days of the week and is to eat five servings of fruits and vegetables
each day. Participants earn daily points for successfully fulfilling the goals. Having
this program at the workplace creates an environment that promotes and supports
healthy behaviors. This 5-week program begins on April 2 and ends on May 6. For
more information or to register your team, visit www.RogersLowell.com.
WOOOOOO
PIGGY!
WHAT A
DEAL!
With NWAdealpiggy.com you receive
a marketing package valued at more
than $5,000 each day!
In addition to a higher marketing
value, by working with a local daily
deal company, local businesses
keep their consumer dollars in
Northwest Arkansas.
FOR MORE INFORMATION CALL 479-571-6441 OR EMAIL [email protected]
www.RogersLowell.com | MARCH 2012 13
Mar. 9, 2012
Noon-1:00 p.m.
Health Care Reform & Regulations All
Business Owners Need to Know About
Our March 9 FYI Brown Bag Lunch presented by Del Monte Foods will feature Cammie Scott
of CK Harp & Associates with a presentation on the ongoing issues of Health Care Reform. Since
the passage of the Patient Protection and Affordable Care Act on March 23, 2010 employers have
been looking for answers – what happens when and how do I comply? Many rely on their health
insurance agents who have had limited training and limited time to find the answers to their clients’
questions.
As a senior professional in human resources and Chartered Healthcare Consultant, and a guest
faculty member of the University of Arkansas Global Campus, Cammie Scott has vigorously studied
this act. Her presentation will include a Q&A so that you may get answers to your questions that
may not be covered. Cost containment in an ever-changing benefit environment will be included
in the discussion. This event is free, with registration required at www.RogersLowell.com.
“Business-to-Business is my FAVORITE
networking event by far! I have generated
more leads and the most contacts from
this event. This is a great networking
opportunity that every company should
take advantage of!”
–Elizabeth Naylor with Get Thin Now
Sign up now and save for our next Business-to-Business
Luncheon on March 21 from 11:30 a.m.-1:30 p.m. at
Embassy Suites NWA in Rogers. B2B is a great opportunity
for you to represent, advertise, sell and network with other
businesses over lunch. Each attendee will have two and
half minutes to market their business to other business
professionals at the table during the round-robin event.
Participants will then switch to another table of six reps,
which means there are more people for you to meet!
There are usually 70 to 80 people in attendance.
14 Chamber Voice | MARCH 2012
Ticket prices include meal, speaker presentation,
round-robin networking and company marketing and door
prizes! Register by March 7th for just $25 for members
or $30 for nonmembers; after March 14th, registration is
$30 for members or $35 for nonmembers. Register today
before prices go up at www.RogersLowell.com.
Ashley Furniture Home Store
4323 Pleasant Crossing Blvd., Rogers
Assembled Products Corporation (Green
Ribbon Cutting)
112 W. Linden St., Rogers
Edward Jones - Charles T. Holyfield Jr.
551 White Rd., Ste. A, Springdale
Good Ole DayS Thrift Store
118 W. Elm St., Rogers
NWA Mercy Family YMCA
5214 Village Parkway, Rogers
Méridienne Dessert Salon & Café
112 S. 1st St., Rogers
Model Laundry & Dry Cleaners
221 W. Elm St., Rogers
Mustardseed Menagerie
103 W. Walnut St., Rogers
Samaritan Community Center
1211 W. Hudson Rd., Rogers
Tutor 101
1101 Mallard Pl., Ste. D, Bentonville
U.S. Preventive Medicine, Inc.
3333 Pinnacle Hills Pkwy., Ste. 220, Rogers
Wild Birds Unlimited
2011 Promenade Blvd., Ste. 120, Rogers
Sponsored by
December 2011 & January 2012
Ribbon Cuttings
www.RogersLowell.com | MARCH 2012 15
317 West Walnut Street
Rogers, Arkansas 72756
www.RogersLowell.com