e el RATE CARD 2012-13

rate card 2012-13
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8th Annual Fall Arts Guide
SEP • 21 • 12
fun
fun listings
listings
SEP • 07 • 12
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MONTH
MARCH••##
19 •• 09
10
knock, knock
who’s there?
Connect to your city at
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AUGUST • 20 • 10
A PHOTO ESSAY BY HEATHER SAITZ
s
It’s a
Jungle
Lawyer by day, punkband member by night.
Meet five Calgarians
who work in “straight”
professions but refuse
to hew to conventional
dress codes.
ely in the
Exclusiv herald
calgary
Is your youth passing you by?
r
Instead of trying to beat the
clock behind the wheel
ce
s
Built in 1911, the Moxam and
Congress buildings were the
of a cherry-red cliché,
try aging assertively
on two wheels.
ely in the
Exclusiv herald
calgary
pinnacle of modern boomtown
architecture. A century later, a
vibrant community of Calgarians
calls the 35 apartments home.
More Fun Inside: Get Called on the Carpet with CIFF + There’s a Backpack for Everyone + Going Round and Round in McKenzieTowne
ei
ru
Everything you
ate
need to navig
the dense, lush
terrain of the
scene.
Calgary arts
B
By Rita Sirignano
W
Out There!
by
Out-of-theBox Style
More Fun
Fun Inside:
Inside: Wrapping
Up London
on Macleod
Trail Date
with Prosciutto
off fromDesign
ATP’s playRites Festival
+ Experimenting
+ Blasting
More
Rebecca Northan,
Queen
of the Blind
King of Calgary
Restaurant
+ Walker McKinley,
Navigate Your Way: Theatre + Classical + Choral + Opera + Concerts + Comedy + Dance + Art + Literary + Film
Connect to your city at
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JUL • 06 • 12
CAN YOU
HAVE A
MID-LIFE
CRISIS ON A
BICYCLE?
to AUG • 02 • 12
Super Summer-Size
More Fun Inside: Good Old Hockey Songs Live Here + Our Indoor Aurora Borealis + Why You Shouldn’t Buy Hurley’s Camaro from Lost
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super-sized summer issue
JAN • 27 • 12
JULY 2010
Connect to your city at
THE
MINNOW
An Insider’s Pass to Banff
National Park’s Big Birthday
&
The history of Canada’s first—and, dare
we say, best—national park as seen through
the passion of an avid collector.
THE
WHALE
Carny life,
once gritty
and even a
little seedy,
has been
sanitized and
corporatized.
Chow Down Around Town
A citywide list of pancake breakfasts, along
with an introduction to the Stampede’s top
chef and a taste of the yummiest midwayinspired treat.
Here Comes the Bride Hair
How NOT to have a mane meltdown on your
very special day. (Hint: no cascading curls.)
A Playful Rugrat Survival Kit
Toys guaranteed to eliminate all traces of
the summer blahs, come rain or shine.
C H I N A T e W N
Calgary Opera
has a rep for being small
but innovative, which
helped it reel in a
big one: Moby-Dick
A Photo Essay by
Brent Mykytyshyn
FEB • 17 • 12
More Fun Inside: An All-You-Can-See Buffet of Photography + “Flower of Milk” Blooms in Town + Drinking in Pinot Noir Pretension
After a century of hard work, hard
luck and hard-won victories, Chinatown is a fascinating area to explore
as it moves out of the past and into
the future in the heart of the city.
WORDS BY TYEE BRIDGE
PHOTOS BY GEORGE WEBBER
READY,
STAMPEDE!
Day-by-Day
of Events with
& Attractions
More
Fun SET,
Inside:
Wrapping UpYour
London
on Macleod Rundown
Trail + Experimenting
Prosciutto + Blasting off from ATP’s playRites Festival
DOUBLE TAKE
A wet and muddy Calgary
photographer has us
looking at puddles—and
our city—with fresh eyes.
A PHOTO ESSAY BY JOEY PODLUBNY
ede,
on the ‘P ks
’s take
uc
Swerve iginal food tr de
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from th st official Stam pretty.
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More Fun Inside: Snoop Dogg and Neil Diamond Go Mano a Mano + A Kegger for the Kiddies + The Neurotic Stampeder
fun listings
June • 25 • 10
fun listings
MAY • 07 • 10
MAR • 02 • 12
Connect to your city at
women in Alberta designed
to determine just how much
what you eat matters when
you’re eating for two.
by
������� Moore
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More Fun Inside: Expanding Upon the Wii Fit Mii + Looking Down on Calgary’s Most Tweetable Corner + Salivating About the Great Outdoors
A pointed look at Calgary’s souschefs, New Mexico’s chili-based
cuisine, kitchen porn and
one man’s hefty obsession
with cast-iron cookware.
Learning how to love being yourself
one decade, one dress, one decision,
one dream at a time.
fun listings
taste of APrON, a groundbreaking study of pregnant
Pre������
Food
Issue
BY SHELLEY YOUNGBLUT
ILLUSTRATIONS BY LAUREN TAMAKI
Connect to your city at
Yo, Mommas-to-Be!
Put down those onion
rings and bite into a sweet,
juicy pear instead. Here’s a
The Great Big
More Fun Inside: A Suitcase with Legs + A Lone (Former) Eagle Comes to Town + The $100 Film Fest Stretches a Buck
Relevant. Resonant. Relentlessly local.
in print
With over 135 nominations, Swerve has won 63 national, international and
regional magazine awards. 42% of Calgarians surveyed read a copy of Swerve
in the past month, and 23% in the past week. 77% of Swerve readers surveyed
have household income of $75K+ per year, and 55% earn over $100K.
ground
PhotograPhy By
george WeBBer
A former coal-mining town is slowly being
settled by Calgary artists and artisans lured
by the beauty of the Badlands, a like-minded
community—and the prospect of finding an
affordable piece of real estate.
by Valerie Berenyi
KEY UPCOMING issues
Unique Swerve Opportunities
Advertising Spotlight
Feb. 8: MODERN LOVE
Despite all our gadgets, love
still suffers in communication
breakdowns
• Valentine’s Day Advertising
Gift Guide
March 1: THE CALGARY EATS
COMPANION
Advertising spotlight
Use Swervertorials to launch new
stores or highlight special events,
product offerings or staff expertise.
Advertising Spotlight
Britannia Plaza Katie Pearlman, owner of Pacey’s...real-life clothes
l
D
MY MA G
YIN
OVERED
I DISC ILLS BY LARIOUS
DJ SK SOME SE ATS.
DOWN ITATION BE
PRECIP
Welcome to telus spark
Julie Bowen, Vice President of Content
t
Elbow Drive & 49th Avenue SW
CLASSIC service
UNIQUE
U
NIQ
IQUE shopping
ssh
ho
... CL
Chris Tsang
at THE NEW SCIENCE CENTRE
Britannia Plaza welcomes our newest members
britanniaplaza.com
britanniaplaza
b
anniap
apl
ap
PLENTY
PLENT
NT
T of FREE PARKING
DISCOVER HOW AMAZING YOU ARE
Open Oct 29 | SparkScience.ca
STORE HOURS | MONDAY-FRIDAY 9:30am-5:30pm | SATURDAY 9:30am-5:00pm | OPEN SUNDAY *
Investment: $3,500 (includes interview and
original photography, as well as a half-page ad).
April 12: THE WEDDING ISSUE
When tying the knot threatens
to unravel you, it’s time to step
back. Tips for staying sane on
the big day.
MAY 3: SPRING FASHION
• Mother’s Day Advertising
Gift Guide
May 17: 8th ANNUAL SUMMER
FESTIVALS GUIDE
July 5: SUPER-SIZED SUMMER
ISSUE (featuring Calgary
Stampede listings and coverage)
September 6: 8th ANNUAL
FALL ARTS GUIDE
December 6:
HOLIDAY GIFT GUIDE
inserts
Customized messaging on our best stock stitched into Swerve.
Opportunity to print additional copies for distribution.
Three unique insert positions available per issue:
Centre Stitch: $12,900* (4 gloss pages stitched into the centre of Swerve)
Gatefold: $14,900* (3-inch gloss gatefold flap adjacent to the inside front
cover, attached to a 4-panel fold out insert adjacent to inside back cover)
outserts: $9,500* (4 gloss pages, 51/2 x 81/2, stitched to the outside cover).
* Electronic files supplied by client; all special requests will be quoted separately.
Firm quotation for 30 days except paper pricing and/or availability.
Searchable event listings. Delicious Eats + Drinks.
online
Calgary’s most read magazine is now the city’s most talked-about website and
it’s linked to the Calgary Herald, the busiest website in town. The conversations Swerve starts in print are continued online, and then there are Calgary’s
most comprehensive event listings in an easy-to-search format.
fresh new look + easier to use + more great content
Desirable Finds. Engaging Conversations. unique art + stories
Swerve Rates & Sizes
SWERVE Frequency Rates
All Rates Include Full Colour
Description
Booking Size
Columns x Lines
Actual Size
Width x Height
Actual Size
Picas
1 - 12x
Frequency
13 - 25x
Frequency
26x plus
Frequency
Full Page with bleed*
6 x 161
11.25” x 11.5”
67p6 x 69p
$5,385
$4,040
$3,230
2/3 Pg Vertical
4 x 147
6.708” x 10.5”
40p3 x 63p
3,770
2,825
2,260
1/2 Pg Vertical
3 x 147
5.0” x 10.5”
30p x 63p
3,230
2,425
1,940
1/2 Pg Horizontal
6 x 72
10.125” x 5.14”
60p9 x 30p10.3
3,230
2,425
1,940
1/3 Pg Vertical
2 x 147
3.292” x 10.5”
19p9 x 63p
2,695
2,020
1,615
1/4 Pg Square
3 x 72
5.0” x 5.14”
30p x 30p10.3
1,885
1,415
1,130
Inside Banner
6 x 30
10.125” x 2.139”
60p9 x 12p10
1,615
1,210
970
Gang Banners
4 x 45
6.71” x 3.21”
40p3 x 19p3.4
1,240
930
745
Mini Block
2 x 49
3.3” x 3.46”
21p x 19p9
915
685
550
6 x 161
11.25” x 11.5”
67p6 x 69p
7,000
5,250
4,200
6 x 161
11.25” x 11.5”
67p6 x 69p
6,465
4,845
3,880
OBC*
(full page w/bleed only)
IFC/IBC/Gloss pages*
(full page w/bleed only)
*All full page ads to bleed only
• OBC - Outside Back Cover Full page only
• IFC or IBC - Inside Front or Inside Back Cover full pages only
• Finished (trim) size of product is 10.75” x 11” (64p6 x 66p)
• Full bleed dimensions: 11.25” x 11.5” (67p6 x 69p)
• The live text/image area is 10.125” x 10.5” (60p9 x 63p)
• Full-page ads without bleed should be built to the live text/image area
• Swerve columns are not the same width as ROP columns
All rates are non-commissionable (net). For commissionable rates
gross up by 17.65%. Rates are subject to change without notice.
calgaryherald.com
To provide additional reach to advertisers, all display Swerve advertising will be
posted within our online Shopping website (some exclusions apply).
Booking Deadline
Wednesday 5 p.m., 7 business days prior to publication.
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Print Ready Deadline
Friday 12 Noon, 5 business days prior to publication.
Swerve reserves the right to review all advertisements
prior to publication.
MAY • 18 • 12
Connect to your city at
201I2DE
AL
TIV
FES
GU
CoverInside
Stock Gloss: Photo resolution/scans:
Separation set–up:
Screen:
Dot Gain:
Supplied Material:
60lb. heat set 300 dpi 320% TID-75% Max black-GCR 25 Micron Stochastic 10% Gain Either CMYK or RGB 44.4 lb. EBrite
300 dpi
240% TID-85% Max black-GCR
25 Micron Stochastic
20% Gain
Either CMYK or RGB
Each of the
140 EVENTS
orbiting our city this
Spring, Summer &
Fall is a world unto
itself. Interplanetary
travel, anyone?
More Fun Inside: Christopher Hunt Reprises When That I Was + Pack Up a Festival Survival Kit + Tackling Women’s Football
Relevant. Resonant. Relentlessly local Since 2004.