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ALIVE
Radio Network
Media Kit
The ONLY Upstate New York 5-Full Powered
Christian Radio Network
WHAZ 1330AM | WBAR 94.7FM | WMYY 97.3FM
WHAZ 97.5FM | WMNV 104.1FM
Radio Network
WHAZ 1330AM | WBAR 94.7FM
WMYY 97.3FM | WHAZ 97.5FM
WMNV 104.1FM
tHE vERY Best in
Christian Talk
Broadcasting
Over 90 Years!
Table of Contents
Network Overview
Letter from Paul Lotters, Owner & CEO
Coverage Map, Frequencies & Wattage
Listenership
Christian Radio Audience at a Glance
The Differences Between Christian Radio and Other Formats
ALIVE Radio Listenership
Why Churches Should Advertise on Christian Radio
ALIVE Format: Programs
Please visit our website for the most up-to-date Program
Guide - both online and in print formats
Partnership Opportunities
Please visit our website for advertising opportunities: On-Air
and On-Line along with Program Availabilities,
Sponsorship, Volunteer and Employment opportunities.
Website Resources
411 Headline News, Listen LIVE, Ministry Network,
Featured Advertisers, Community Calendar, What’s New,
Listener Feedback, Enter Contests, and more!
Letter from Paul Lotters, Owner & CEO
Since the mid-eighties, I’ve been honored to own and operate Capital Media
Corporation, the ONLY 5 FULL-POWERED Christian Radio Simulcast Network
in the entire Upstate NY market which comprises ALIVE Radio Network.
We at ALIVE Radio Network, understand that we are
held to a higher standard in all of our decision making
and day-to-day business operations. We understand
and accept this charge to be unique broadcasting
lights for the Kingdom of GOD - professional men
and women who will “stand up in such a time as this.”
At ALIVE Radio Network, we seek to develop
positive change in our culture by providing listeners
with quality programming which is Biblically based
and provided by gifted Bible Teachers, World Renowned Theologians, Christian
Speakers, Artists and more!
ALIVE Radio Network is a time-tested and proven company which provides
advertisers, programmers and supporters, with solid financial results which are
Christ centered, as well as results and goal oriented.
At ALIVE Radio Network, we understand that everything belongs to GOD and
we are merely managers of His generous blessings.
Join us in making a difference in our culture
while growing your business, ministry,
church or school.
Thank you for learning more about ALIVE Radio Network!
~ Paul Lotters, Owner & CEO
Time Tested and Proven
Radio Broadcasting Network!
Capital Media Corporation Family Friendly Radio
has been in business since
1982 and has owned the five,
full-powered radio stations
since 1987.
Since it’s inception, Capital
Media Corporation has
maintained their Christian,
evangelical, theological
format and has never
changed ownership or
formats through their many
broadcasting years.
Our flagship station, WHAZ,
has been broadcasting since
1922. WHAZ is the second
oldest station in the Northeast
and has had its Christian
format continuously since 1967.
We are a time tested and
proven company!
The five full-powered radio
stations together broadcast the
same format and are known as
The ALIVE Radio Network.
We broadcast uplifting and
family friendly music and
programs. Our goal is to partner
with quality, local and national
businesses and ministries in
broadcasting the life-changing
and eternal message of life in
Christ to all who would believe
in him.
Many of our program
partners have been on
our network for well over
40 years.
We were one of the 27 original
stations that stood in faith with
Dr. James Dobson when he
began his program Focus on
the Family in 1977.
Contact
30 Park Avenue, Cohoes, NY 12047-3330
Tel: 518-237-1330 | Fax: 518-235-4468
ALIVERadioNetwork.com
[email protected]
Coverage Map, Frequencies & Wattage
Full Coverage Map for ALL 5 Full Powered Stations
Coverage Map: Complete Data on all 5 Stations Covering These Counties: Essex, Hamilton,
Warren, Washington, Clinton, Franklin,Saratoga, Fulton, Montgomery, Herkimer, Otsego,
Delaware, Schoharie, Albany, Rensselaer, Delaware, Greene and Columbia.
Wattage: A Simulcasted Signal Across ALL 5 Stations with 25,000 combined watts of power!
- Reaches a population area of over 1.5 million people.
- Covering the Capital District of Albany, Schenectady, Troy, Eastern and Western New York and well into
Vermont and Massachusetts.
WHAZ 1330AM
W
HAZ is our flagship station which broadcasts from Cohoes, NY (20 minutes from
the New York State Capitol) and was one of the first radio stations to begin
broadcasting in the United States in 1922. WHAZ is the second oldest radio station in the
Northeast and has broadcasted its Christian, evangelical, theological format ontinuously
since 1967. WHAZ is a time tested and proven flagship station and the five full-powered
radio stations together are known as The ALIVE Radio Network.
WBAR 94.7FM
P
art of The ALIVE Radio Network since 1992, WBAR broadcasts a simulcast signal
from our company owned tower at the top of the Glens Falls Mountain Road near
exit 18 of the Northway. From Saratoga, Warren, and Washington Counties, WBAR FM
covers an area North of the Capital District including Lake George and Granville, NY.
WBAR is a time tested and proven simulcasted station the five full-powered radio
stations together are known as The ALIVE Radio Network.
WMYY 97.3FM
A
lso, a simulcasted part of The ALIVE Radio Network since 1992 and broadcasting
from the highest mountain and tower just eight miles west of Camp Pinnacle in
the Helderberg Mountains. WMYY is “THE” station to listen to throughout the Capital
Region and West of Albany - including Schoharie County and Cobleskill as the tower is
located on Rundycup Mountain in Schoharie. WMYY is also heard as far as
Pittsfield, Massachusetts.
WHAZ 97.5FM
S
trategically located on the dial next to 97.3 FM (WMYY), WHAZ-FM broadcasts a
simulcasted signal from Mount Anthony in Bennington, Vermont. WHAZ-FM covers
the Eastern part of the greater Capital Region while also broadcasting to North Adams,
Massachusetts and Bennington, Vermont. WHAZ-FM is a time tested and proven
simulcasted station the five full-powered radio stations together are known as
The ALIVE Radio Network.
WMNV 104.1FM
A
lso strategically located on the dial, WMNV broadcasts its simulcast signal on the
Vermont border, just north of Salem in Washington County. WMNV covers a wide
area of not only Eastern Warren and Washington Counties of NY State, and the Southern
part of the Adirondack Mountains, but also a large part of Western Vermont including
Manchester. WMNV is also a time tested and proven simulcasted station and the five
full-powered radio stations together are known as The ALIVE Radio Network.
Christian Radio Audience at a Glance
INSTANTDEMOGRAPHICS
WINTER, 2010
A Snapshot
of the
Christian
Teaching &
Talk Radio
Listener
Dr. Gary Crossland
Have you ever wondered who
the average Teaching and Talk
radio listener is? To be honest,
there is no such thing as an
archetypal Teaching and Talk
listener, since this format
broadcasts across a number of
qualitative groups.
The chart on the right will
provide you with a thumbnail
sketch of the demographics of
the Teaching and Talk radio
audience, including their rank
among secular radio formats,
and how it compares to both
frequent newspaper readers and
adults in general.
Advertisers are highly
encouraged to keep an eye on
the qualitative properties of any
media group under
consideration. In fact, more
important than how many
listeners a station has is what
kind of listeners it attracts. After
all, when it comes to media
audiences, size isn’t everything.
In today’s economy, quality is
king.
Age
18-24
25-39
40-54
55+
Gender
Male
Female
Marital Status
Married
Single (any reason)
Children in home
Children by age
0-4
5-12
13-17
Education (highest)
High school
College
Masters
Doctorate
Employment
Full-time
Part-time
Unemployed
Business Owners
Household Income
0-25K
25K-50K
50K-75K
75K-100K
100K-150K
150K+
% of
Teaching
and Talk
Radio
Listeners
% above
or below
average
Ranked
against
21
secular
formats
% of
Newspaper
Readers
12.71
27.25
29.13
30.91
6.07
21.99
44.3
27.65
-52
-19
52
-11
15
15
1
12
9.08
23.49
30.62
36.82
48.32
51.68
57.98
42.02
20
-19
6
17
47.93
52.07
55.53
44.47
40.36
79.49
20.51
58.16
43
-54
44
1
22
2
59.34
40.66
38.01
21.77
33.11
29.93
31.73
66.08
41.47
46
100
39
3
1
2
19.29
30.56
21.49
31.18
17.74
6.51
1.05
25.25
41.27
8.11
2.77
-19
133
25
164
14
1
9
3
31.19
19.63
7.66
1.37
51.66
11.38
36.96
6.36
63.81
16.27
19.92
7.02
24
43
-46
10
8
2
22
11
52.18
10.92
36.9
6.34
18.68
23.79
19.45
13.52
14.33
10.22
2.26
23.09
19.13
22.69
22.68
10.16
-88
-3
-2
68
58
-1
1
8
18
1
5
15
15.42
22.68
19.84
13.8
16.32
11.93
% of Average
Adults
©Soma Communications. All data Mediamark Research. Used by permission.
Christian Radio Audience at a Glance
INSTANTDEMOGRAPHICS
WINTER, 2010
A Snapshot
of the
Christian
Radio
Listener
Dr. Gary Crossland
Have you ever wondered who
the average Christian radio
listener is? To be honest, there
is no such thing as an archetypal
Christian listener, since
Christian radio broadcasts
across a number of qualitative
groups.
The chart on the right will
provide you with a thumbnail
sketch of the demographics of
the Christian radio audience,
including their rank among
secular radio formats, and how
it compares to both frequent
newspaper readers and adults in
general.
Advertisers are highly
encouraged to keep an eye on
the qualitative properties of any
media group under
consideration. In fact, more
important than how many
listeners a station has is what
kind of listeners it attracts. After
all, when it comes to media
audiences, size isn’t everything.
In today’s economy, quality is
king.
Age
18-24
25-39
40-54
55+
Gender
Male
Female
Marital Status
Married
Single (any reason)
Children in home
Children by age
0-4
5-12
13-17
Education (highest)
High school
College
Masters
Doctorate
Employment
Full-time
Part-time
Unemployed
Business Owners
Household Income
0-25K
25K-50K
50K-75K
75K-100K
100K-150K
150K+
% of Average
Adults
% of
Christian
Radio
Listeners
% above
or below
average
Ranked
against
21
secular
formats
% of
Newspaper
Readers
12.71
27.25
29.13
30.91
10.56
29.91
35.73
23.79
-17
10
23
-23
10
9
8
13
9.08
23.49
30.62
36.82
48.32
51.68
39.33
60.67
-19
17
21
2
47.93
52.07
55.53
44.47
40.36
66.98
33.02
51.36
21
-26
27
5
18
5
59.34
40.66
38.01
21.77
33.11
29.93
23.43
49.5
30.46
8
50
2
8
2
5
19.29
30.56
21.49
31.18
17.74
6.51
1.05
25.9
21.71
7.48
1.24
-17
22
15
18
13
11
12
8
31.19
19.63
7.66
1.37
51.66
11.38
36.96
6.36
55.45
13.74
30.8
6.98
7
21
-17
10
15
5
9
12
52.18
10.92
36.9
6.34
18.68
23.79
19.45
13.52
14.33
10.22
13.39
23.72
22.13
15.62
16.34
8.79
-28
0
14
16
14
-14
9
6
1
10
14
13
15.42
22.68
19.84
13.8
16.32
11.93
©Soma Communications. All data Mediamark Research. Used by permission.
Fundamental Differences Between Christian
Radio and Other Formats
According to Instant Demographics and Soma Communications, there are three
fundamental differences between Christian Radio and Other Formats:
1. Background vs. Foreground Media
2. Information Media
3. The Halo Effect
Background vs. Foreground Media:
Christian Radio is Foreground Media, whereas other radio formats
are considered background media. “There are only three radio formats
that tend to not be relegated to the background - talk, sports and Christian
radio. That’s because these are fundmentally information media. There is
something that feels “safe” about advertising on a radio station where the
listeners are really listening - not just hearing.”
Information Media:
“Whether Christian Stations are talking or playing music, their
listeners are always in a state of high alert, and this is a phenomenon that
secular stations cannot equal.”
Halo Effect:
“Christian radio listeners transfer their allegiance from the station to
its advertisers and sponsors.”
- Dr. Gary Crossland of Instant Demographics, Summer 2009 (and Soma Communications).
Christian Radio Audience at a Glance
According to Barna Group, slightly more than half of
the nation’s adults said they had tuned in to a Christian
radio program of some type during the past month.
The most prolific Christian
programming is teaching, preaching and talk shows.
Just less than four out of ten adults (38%) had tuned in to hear
such programming during the previous month.
When both Christian music and Christian talk radio formats are combined, all Christian
radio programming reached 52% of the nation’s adults in the prior month. That translates
into 109 million adults exposed to Christian radio content.
According to National Religious Broadcasters:
“Nearly Half of all Americans are Tuning into Christian Radio”
due to the ever growing demand for family safe entertainment.
ALIVE Radio Network Listenership
ALIVE Radio Network Coverage … 25,000 Watts of Power
- One of the most powerful Christian radio networks in America.
- Reaches a population area of over 1.5 million people.
- Covering the Capital District of Albany, Schenectady, Troy, Eastern and Western New York and well into Vermont and Massachusetts.
ALIVE Radio Network Audience ... Reaching radios most loyal and
responsive listeners with advertising’s most cost-effective medium.
- An amazing 77% of our audience have actually purchased products or services
from our advertisers. Our audience is extremely loyal and responsive!
- 61% of our listeners surveyed have financially supported our on-air Christian
programmers and advertisers.
•
•
•
•
•
Male listeners–66%
Female listeners–34%
Home Owners–76%
74% of our audience are between the ages of 30 and 65
62% listen between 2-8 hours a day
An audience profile shows that our average listener is:
•
•
•
•
•
•
•
•
•
Male
30-65 years old
College graduate
Service Manager or Retired Professional
Veteran in his industry (more than 10 years)
Approves or recommends purchases
Enjoys a household income of $100,000 or more
Attends annual Christian conventions and seminars
Is extremely loyal to the Alive Radio Network for its “entertaining and thought
provoking programming!”
ALIVE Format: “A Program Line-Up”
6:45am … KEY LIFE Network with Steve Brown
Key Life is the nationally syndicated Biblical radio teaching program of Steve
Brown. Key Life is dedicated to getting you, and those you love, Home with
radical freedom, infectious joy, and surprising faithfulness to Christ as your
crowning achievement. http://www.keylife.org/
6:45am … ENJOYING EVERYDAY LIFE with Joyce Meyer
Joyce teaches on emotional healing and related subjects which
impact families and individuals on an everyday basis. Joyce has
meetings all over the country. She has recorded more than 225
different audiocassette albums and over 75 videos. She has also
authored more than 70 books on various topics. Joyce Meyer
Ministries also produces radio and television broadcasts. Joyce travels
extensively conducting conferences. http://www.joycemeyer.org
7:00am … LOVE WORTH FINDING with Adrian Rogers
Love Worth Finding’s purpose is to act as an extension of
Dr. Rogers’ pulpit ministry in bringing people to Christ and maturing
them in the faith. This happens primarily through publishing and national broadcasting efforts in biblical truth.
Love Worth Finding began in 1987 and exist to “be a vessel from which the rivers of living water flow to touch
lives and meet the needs of people across America and around the world.” http://www.lwf.org
7:30am … WALK IN THE WORD with Dr. James MacDonald
Through national broadcasting and publishing, the mission of Walk in the
Word is to "ignite passion in the people of God through the proclamation of
truth." The approach to teaching stems from Isaiah 30:21 which says, "Your
ears shall hear a voice behind you, saying, 'This is the way, walk in it.'" http://www.walkintheword.com/
8:00am … LEADING THE WAY with Dr. Michael Youssef
Leading The Way is the international media ministry of Dr. Michael Youssef.
Founded in 1988 as a local radio program for Atlanta, GA; Leading The Way is
nationally broadcasted to more than 100 countries. Dr. Youssef has authored
22 books to date, produced numerous teaching series and booklets on a variety of important subjects to further
assist believers in their spiritual growth and maturity on their journey of faith. http://www.leadingtheway.org
8:30am … BACK TO THE BIBLE with Woodrow Kroll
Back to the Bible is a worldwide Christian ministry dedicated to leading people into a
dynamic relationship with God. Using radio, the Internet, TV and other media, we
share the Gospel message and help Christians grow to spiritual maturity. With
broadcasts in more than 25 languages and an Internet reach to millions, Back to the Bible teaches the Word
and touches the world. http://www.backtothebible.org/
9:00am … INSIGHT FOR LIVING with Chuck Swindoll
Insight for Living is the national Bible-teaching radio ministry of Chuck Swindoll.
Since 1979, The daily radio broadcast has been heard in more than 2,000 outlets
with the commitment to excellence in communicating the truths of Scripture and
the person of Jesus Christ in an accurate, clear, and practical manner. The Mission
of Insight is to have people come to an understanding of God's plan for their lives,
as well as their significant role as authentic Christians. http://www.insight.org/
9:30am … THRU THE BIBLE with Dr. J. Vernon McGee
Thru The Bible is a 30-minute Bible study radio program that takes the listener
through the entire Bible in just 5 years, going back and forth between the Old
and New Testaments. This Bible study program has been aired on radio
stations in the U.S. since 1967, and is now being produced in over 100
languages around the world. http://www.thruthebible.org
ALIVE Format: “A Program Line-Up”
10:00am … FOCUS ON THE FAMILY with Jim Daly
Focus on the Family 30 minute radio program began in 1977 in
response to the increasing concerns for the American family.
Worldwide, Focus on the Family broadcasts on nearly 3,500 radio facilities in the U.S. and more than 5,000
internationally in 163 countries. http://www.family.org/
10:30am … GRACE TO YOU with John MacArthur
John MacArthur is the pastor-teacher of Grace Community Church in Sun Valley,
California, as well as an author, speaker, president of The Master’s College and
Seminary, and featured teacher with the Grace to You radio and television ministry.
John MacArthur can be seen and heard on more than 3,000 radio and television
stations in the U.S. and more than 4,500 internationally in 150 countries.
http://www.gty.org/
11am … REACH OUT with Dr. Jerry Lynn
Reach Out is the local radio program which seeks to “Reach out
to Jesus and reach out to one another with His love.” The
program features Dr. Jerry Lynn, Senior Pastor, who preaches and teaches from the Bible verse by verse and
offers prayer, healing and devotionals. http://reachoutfellowship.org/
11:30am … DISCOVER THE WORD with RBC Ministries
Discover the Word is a conversational style Biblically based radio program with subjects that
relate to you. The trio of Haddon Robinson, Alice Mathews and Richard De Haan use an
expositional style of Bible teaching along with discussion, to help listeners apply Scripture to
their daily lives. http://discovertheword.org/
12pm … TURNING POINT with Dr. David Jeremiah
Turning Point’s mission is to deliver the unchanging Word of God
to an ever-changing world. We strive to promote ministry in the
lives of our listeners by teaching them to reach their own circle
of influence for Jesus Christ and to build up the local church by building-up the people of the local church. We
are dedicated to the daily walk of our listeners and viewers by providing Bible study resources to help them
grow spiritually. Turning Point’s English radio program is now carried on over 2,000 stations, broadcasting over
2,500 times daily and is heard in the United States, Canada, the Caribbean, Central America, the South Pacific,
Europe and Africa. http://www.davidjeremiah.org
12:30pm … RENEWING YOUR MIND with Dr. R.C. Sproul
Since 1994, Renewing Your
Mind with Dr. R.C. Sproul has
provided accessible, in-depth Bible teaching to millions around the world. As the principal outreach of Ligonier
Ministries, this radio broadcast has instructed listeners in the life-changing truths of historic Christianity and has
kept the church community informed about pertinent issues facing believers today.
Starting with only fourteen radio outlets in the United States, Renewing Your Mind was soon available on over
three hundred stations across the country. Dr. Sproul’s engaging presentation of complex material helps
listeners learn about topics not always covered on other Christian broadcasts. Renewing Your Mind has also set
itself apart from other programs through Dr. Sproul’s willingness to examine often neglected topics such
as systematic theology, philosophy, apologetics, ethics, church history, and many others.
http://www.ligonier.org/
1pm … NEW LIFE LIVE with Steve Arterburn
New Life Live strives to transform lives through God’s truth by reaching out
compassionately to those who seek healing and restoration. New Life Live
is heard worldwide in over 5,000 stations and continues to be Americas #1
Christian Counseling Ministry. http://newlife.com/
ALIVE Format: “A Program Line-Up”
1:30pm – 3pm Special Programming (local and national)
3pm … KEY LIFE Network with Steve Brown
Key Life is the nationally syndicated Biblical radio teaching program of Steve
Brown. Key Life is dedicated to getting you, and those you love, Home with
radical freedom, infectious joy, and surprising faithfulness to Christ as your
crowning achievement. http://www.keylife.org/
3:30pm … FOR FAITH & FAMILY with Richard Land
The For Faith & Family Broadcast Ministry has become one of the
fastest growing segments of the ERLC. Begun in 1998, Dr. Land’s
weekday radio program, For Faith & Family, is heard on over 250
stations across the country and worldwide on the Internet. For Faith & Family’s Insight provides listeners with a
60–second daily update from Dr. Land on current critical topics impacting American families.
http://faithandfamily.com/
4pm … AMERICAN CENTER FOR LAW AND JUSTICE (ACLJ) and Jay Sekulow LIVE
Our daily radio show, Jay Sekulow Live!, and our weekly TV show, ACLJ are
nationally syndicated shows and focus on legal, legislative, and national security
battles as they are happening in the U.S. and around the world. Led by Chief
Counsel Jay Sekulow, the ACLJ focuses on constitutional and human rights law
worldwide. Based in Washington, D.C., with affiliated offices in Israel, Russia,
Kenya, France, Pakistan, and Zimbabwe, the ACLJ is pro-life and dedicated to the
ideal that religious freedom and freedom of speech are inalienable, God-given rights for all people.
http://aclj.org/
4:30pm … TRUTH FOR LIFE with Alistair Begg
Truth For Life is the teaching ministry of Alistair Begg committed to
teaching the Bible with clarity and relevance so that unbelievers will
be converted, believers will be established, and local churches will be strengthened.
http://www.truthforlife.org/
5pm … TIME FOR TRUTH with Pastor Ray Barnett
Time for Truth is the radio program and sermon outreach of
Pastor Ray Barnett – Senior Pastor of Time for Truth Church in
Amsterdam, NY. Pastor Barnett is a powerfully gifted orator who shares
God’s answers for anxiety and depression with his congregation as a
whole as well as with people on an individual basis. http://www.timefortruth.com/
5:15pm … ENJOYING EVERYDAY LIFE with Joyce Meyer
Joyce teaches on emotional healing and related subjects which
impact families and individuals on an everyday basis. Joyce has
meetings all over the country. She has recorded more than 225
different audiocassette albums and over 75 videos. She has also
authored more than 70 books on various topics. Joyce Meyer Ministries also produces radio and television
broadcasts. Joyce travels extensively conducting conferences. http://www.joycemeyer.org
5:30pm … MESSIANIC VISION with Sid Rock
Messianic Vision is the radio program developed from Jewish believers in Jesus
Christ – people who believe in Jesus as the Jewish Messiah. The show covers
many different topics such as healing miracles, supernatural encounters (of the God kind), intimacy with God,
prophecy, evangelism and more. The daily 15-minute show reaches across America, impacting tens of
thousands with a powerful message that encourages and heals.
http://www.sidroth.org
ALIVE Format: “A Program Line-Up”
5:45pm … REACH OUT with Dr. Jerry Lynn
Reach Out is the local radio program which seeks to “Reach out
to Jesus and reach out to one another with His love.” The program features Dr. Jerry Lynn, Senior Pastor, who
preaches and teaches from the Bible verse by verse and offers prayer, healing and devotionals.
http://reachoutfellowship.org/
6pm … FOCUS ON THE FAMILY with Jim Daly
Focus on the Family 30 minute radio program began in 1977 in
response to the increasing concerns for the American family.
Worldwide, Focus on the Family broadcasts on nearly 3,500 radio facilities in the U.S. and more than 5,000
internationally in 163 countries. http://www.family.org/
6:30pm … RENEWING YOUR MIND with Dr. R.C. Sproul
Since 1994, Renewing Your
Mind with Dr. R.C. Sproul has
provided accessible, in-depth
Bible teaching to millions around the world. As the principal outreach of Ligonier Ministries, this radio broadcast
has instructed listeners in the life-changing truths of historic Christianity and has kept the church community
informed about pertinent issues facing believers today.
Starting with only fourteen radio outlets in the United States, Renewing Your Mind was soon available on over
three hundred stations across the country. Dr. Sproul’s engaging presentation of complex material helps
listeners learn about topics not always covered on other Christian broadcasts. Renewing Your Mind has also set
itself apart from other programs through Dr. Sproul’s willingness to examine often neglected topics such
as systematic theology, philosophy, apologetics, ethics, church history, and many others.
http://www.ligonier.org/
7pm … WATCHMAN ON THE WALL with Dr. Elmer Towns
Dr. Elmer Towns discusses the prayers in the Bible,
the people who prayed them, and how God
answered these prayers. Dr. Towns supports studying
the prayers of the Bible to deepen our prayer life
and relationship with the Lord. http://www.swrc.com
7:30pm … FAMILY TALK with Dr. James Dobson
Dr. James Dobson provides sound biblical advice on Christian marriages,
families and parenting through the ministry of Family Talk's radio program
with co-host Ryan Dobson and LuAnne Crane. Family Talk also provides
commentaries and resources for you! http://www.myfamilytalk.com/
8pm … ADVENTURES IN ODYSSEY
Adventures in Odyssey presents original audio stories brought to life by actors
who make you feel like part of the experience. These fictional, characterbuilding dramas are created by an award-winning team that uses storytelling
to teach lasting truths. Maybe that's why over 20 million products have been
distributed worldwide. So dust off your imagination and join the kids in
Odyssey for inspiring adventures that are flat-out fun!
http://www.whitsend.org/
8:30pm … BACK TO THE BIBLE with Woodrow Kroll
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Why Churches Should Advertise on Christian Radio
INSTANTDEMOGRAPHICS
Spring, 2010
Why Churches
Should
Advertise on
Christian Radio
– Part 1
Dr. Gary Crossland
……………………………………..….
Christian radio credits a large portion of
its present income to religious non-profit
organizations. The fact is that, in almost
every case, churches constitute the
heaviest generic category of advertisers
on Christian radio. But some churches
would rather put their promotional dollars
to work somewhere else. Here are a few
of their reasons. More will follow next
week in Part 2.
"We don't believe in self-promotion."
All churches advertise whether they call
it that or not. All word-of-mouth, flyers
on the supermarket bulletin board and
even the sign out in front of the church is
advertising. Furthermore, the church is
obviously paying some amount of money
for these projects. Radio is nothing more
than an electronic extension of what the
church is already doing to promote itself.
Obviously, every congregation thinks that
they have the best church in town. And
no one attending church A would invite
people to go to church B. Church radio
advertising has become nothing more
than word-of-mouth en mass. In my
opinion, radio audiences need to be more
aware of local ministries they can plug
into more than national ministries with
which their involvement is limited.
People cannot grow if they don't have
roots. By purchasing program or spot
time on a local Christian station, local
ministries are addressing the greatest
need in their community - personal
involvement with other believers
encouraging local fellowship.
"We would rather evangelize on
secular radio."
Let's not think for a moment that the
Christian radio listener is without the
need for evangelization. While it is true
that Christian radio plays to one of the
most quality audiences in America, our
research involving every primary data
bank in the country conclusively proves
to us that there are those in the Christian
radio audience who, in many ways,
change the spiritual profile of the entire
composite. A general manager of one
of America's premier Christian stations
recently told us that a local survey of his
listeners revealed that between 19-21%
were yet unregenerate. Even more were
without a church home. If we forget
these aspects of our audience, we will
lose sight of the tremendous missionary
platform from which to address our
local communities. No longer is
Christian radio just serving to bless the
body of Christ; nor is it just a medium
of Christian entertainment. There is no
doubt that a large segment of the
Christian radio audience constitutes one
of America's ripest harvests. It is to this
segment of the audience that ministries
need to address on Christian radio. For
some reason, Christian radio has become
increasingly popular as a format that
plays to either those who aren't yet saved
or who aren't living like it. Local
ministries need to promote themselves as
a place for these souls to take root.
"We use newspaper."
All the more reason to do radio as well.
Any agency in America will tell you that
radio is the best support medium for print
available. According to Radio
Advertising Bureau, the average adult
(25-54) devotes only 11% of his/her
media attention to newspaper, compared
to 41% given to radio. Only 41% of
newspaper readers recall seeing any
single full-page ad. 33% note half-page
ads and 27% note quarter page ads. This
means that a client could decrease his
full-page ad space cost in half while only
reducing his notations by 25%. Then, by
adding radio to the mix, his bottom line
results would go up. Remember - print
supplies the copy, but radio supplies the
sizzle, the sound, the emotions, the
reinforcement. Print plus radio will
bring more results than just print alone.
This type of cross-media promotion is a
much more effective way to advertise.
©Soma Communications, Inc. All data Mediamark Research. Used by permission. More information can be acquired by visiting www.Instant
Demographics.com, or by calling 405-285-5265.
Why Churches Should Advertise on Christian Radio
INSTANTDEMOGRAPHICS
Why Churches
Should
Advertise on
Christian Radio
– Part 2
Dr. Gary Crossland
This is part two in a short series that I
have written about church advertising. In
this article I continue with the final three
concerns that churches often have when
considering the notion of advertising on a
local Christian radio station.
"We tried radio, but no one ever
filled in the visitor card saying that
they came as a result of radio."
Radio will seldom be the primary reason
why someone visits your church. The
most-common reason will be word-ofmouth. Other important factors include
location, the sign out front, print, or any
intrusive medium. Radio, however will
make all of these work better. Your radio
spots may end up being the most-recent
impression on the visitor's mind, giving
him his final reason to visit. If your
church distributes visitor cards that ask,
“How did you hear about us?” do not to
expect the “radio” box to give you an
accurate reading regarding the power of
this media. The reason - very few people
hear about a church from the radio first.
They may be sold on visiting, but they
are seldom introduced to a church in this
manner. What the church should ask is,
"Are you aware of our advertisements in
the yellow pages, newspaper, radio, etc.?"
This question will give the church the
information that they seek. It is
altogether obvious that if a visitor has
been reached by the church's ads, they
have been influenced by those ads. The
old saying is, "What gets your attention
gets you." Constant repetitious exposure
to a church's campaign cannot help but to
Spring, 2010
have an effect. When a client tells me,
"No one ever joined our church
because of radio," my question is this,
"During your campaign, did your
attendance go up? If so, there is no
doubt in my mind that radio can take at
least partial credit. If there is a positive
correlation between their radio
campaign and their growth, radio
shares in the victory.
"We just advertise special
events."
This is fine, but don't try to build a
church on this type of advertising.
Let's face it - an evangelist or music
group is just like a visitor. When you
invite visitors to come see a visitor,
they will leave as soon as he does. In
other words, these special visitors have
become nothing more than an audience,
and not a serious prospect for the
church. This should not be surprising
since these ads draw people on the
pretense of being a spectator rather
than a potential church member.
Consequently, unlike most visitors,
they generally come with the intention
of leaving. The unfortunate aspect of
advertising special events is that the
most important thing about church
temporarily becomes the evangelist, the
musician, or whatever. In reality, you
end up doing more advertising for your
guest speaker than you do for yourself.
When the object of the ad is gone, so is
the reason for your visitor to stay. To
build up real church growth, the church
should do a long-term image-awareness
campaign, emphasizing the major
features that are permanent - the pastor,
the church itself, etc. Here is the rule.
Advertise temporary events and the
reason that a visitor comes is the same
reason that he will leave. If you
advertise those things that are
permanent, the reason that your visitor
visits will also be the reason that he
stays.
"We don't want to proselytize."
It is next to impossible to pull anyone
from a church where his or her spiritual
needs are being met. You may, in fact,
draw some away from a situation to
which they should not belong. If they are
not being spiritually fed at their present
church, you should not have a problem
with them visiting your church.
Secondly, if people do visit your church
as a result of your ad, most of the time it
is because they are searching anyway.
Your spot will never draw anyone that is
justifiably happy with their present
situation. In fact, after writing over 1000
church spots, serving as a church
promotion consultant for a major
Christian station, I have seldom witnessed
this problem.
From a financial standpoint, the best
way to justify purchasing airtime on a
Christian station is to determine the per
capita income of your market. Knowing
the number of families that you have in
your church should tell you what
percentage of their average income ends
up in the offering plate. This will then
tell you how many families have to be
acquired from any campaign in order to
break even on your advertising
investment. In more cases than not, I
have discovered that the benefits derived
from advertising more than compensate
for any outlay of funds.
©Soma Communications, Inc. All data Mediamark Research. Used by permission. More information can be acquired by visiting www.Instant
Demographics.com, or by calling 405-285-5265.