Placing the Consumer at the Heart of the Strategy

15th Annual
TheStrapline
largest and longest established Middle Eastern
Top
Event for Telcos - Now in its 15th year!
15th Annual
www.comworldseries.com/me
FR
EE
p
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s e
w ter s f
or n or
th O M
US pe id
$2 rato dle
29 rs
9
30 November – 1 December 2010
Dubai International Convention and
Exhibition Centre, Dubai, UAE
Placing the Consumer at the Heart of the Strategy
10
BRAND NEW focus sessions:
Mobile
Network
Developments
Bringing you more speakers, attendees and valuable, interactive
content than any other Middle Eastern telecoms show
n 8
0+ speakers including 45 operators
– 30 at CxO level – learn from the leaders
how to solve the challenges facing your
business today
n T
he Mobile Healthcare Industry
Summit – a 2 day conference running
alongside the show taking mobile
healthcare to the next level
n B
rand NEW focus streams in the
agenda – 10 streams focusing on the
hottest topics of Middle Eastern telecoms
today
n 2000 attendees - 59% at CxO/Director
level in 2009 – do business with the
Middle East telecoms elite
whole day dedicated to LTE - FREE
n A
LTE seminars, briefings, technical overview
and network optimisation
from Competition
to Cooperation
Enhancing
Consumer
Experience
Fixed Market
Evolution
Special Focus:
2 Day Conference
Agendas dedicated to:
n 75 operator companies in 2009 - 72%
operator attendance – record-breaking
number of operator decision-makers
n 120 exhibitors displaying the latest
n M
ENA Telecoms HR & Recruitment
Summit - incorporating the 2nd Annual
Telecoms HR Forum
products, services and technologies
new to the market – for you to view,
Strategic
Operator
Partner
Special Telecoms
Training Courses
PL
US
touch and try
80+ speakers including 45 operators – 30 at CxO level - share their expert views & strategies:
Bashar Arafeh
CCO
Zain Group
Gert Reider
CEO
Batelco, Bahrain
Khalifa Alforah
Salman Albadran
Senior Vice President/ CTO
Marketing
VIVA Kuwait
Etisalat, UAE
Nayla Khawam
CEO
Orange Jordan
Grahame Maher
CEO
Vodafone
Qatar
Ross Cormack
CEO
Nawras, Oman
Marwan Hayek
CEO
Alfa Telecom,
Lebanon
Saber Feizi
CEO
TCI, Iran
Sami Hinedi
Group CEO
Wi-tribe
Rob Middlehurst
Deputy Director
General
TRA Bahrain
Ed Jennings
Head
Virgin Mobile
Qatar
Naveed Saeed
SEVP Commercial
PTCL, Pakistan
Imad Y Hoballah
Acting Chairman
and CEO
TRA Lebanon
Wojciech Ploski
Chief Commercial
Officer
Roshan,
Afghanistan
Medhat Amer
CIO
Mobily,
Saudi Arabia
Andrew Hanna
CCO
Viva Bahrain
Hatem Bamatraf
Senior VP Network
Development
du, UAE
Saad Bin Dhafer Al-Qahtani
Vice President
Residential Sector
Services
STC, Saudi Arabia
Erem Demircan,
Vice President,
Marketing &
Communication,
Türk Telekom,
Turkey
Don’t miss out on this world-class event. Register today: www.comworldseries.com/me
Strategic
Operator
Partner
LTE Focus Day
Gold Sponsor
Sponsored by The Leaders of Middle Eastern Telecoms
Produced by: A part of the:
Silver Sponsor
Bottom Strapline
B Y
E X C I T O R
In Partnership with:
Strategic Operator Partner
Be a part of the largest and most established
Middle Eastern Telecoms Event
Why this is the must-attend, premier annual
gathering of Middle Eastern telco leaders…
1
T
he longest established and largest annual Middle Eastern communications
event gathering all the key insights and leaders of Middle Eastern telecoms
0+ speakers featuring 30+ CxO level operators – 2 days of congress
2 8sessions
and interactive panels to hear directly from those setting the industry
Network with everyone you need to know in
Middle Eastern Telecoms
n 2,000 attendees through the door
n 59% C-Level / Director / Head level
delegates
n 85 countries represented
n 72% operator delegate attendance
n 75 operator companies represented
Network, learn and do business with those leading the industry
agenda & shaping the future of Middle Eastern telecoms
n Board/C-Level/D Head/VP/Mangagement.... 59%
hours of market-leader intelligence – gain actionable insights to future3 40+
proof your business and solve the challenges facing your company
n Sales /BD........................................................ 14%
nrivalled networking with 2,000+ communications professionals from 75
4 Uoperator
companies – an unparalleled pool of valuable connections to grow
n Marketing/Press............................................... 8%
n Technical/Engineer......................................... 10%
n Consultant/Analyst........................................... 4%
your business.
oin the whole Middle Eastern telecoms community – share ideas and secure
5 Jpartnerships
with mobile, fixed and satellite operators, ISPs, regulators, investors
and analysts.
stand exhibition – be the first to touch and test the latest technologies and
6 120+
solutions to revolutionise your operations in the Middle East
What’s NEW for 2010?
A whole day dedicated to the next big network technology - LTE - FREE
LTE seminars, FREE LTE Briefings, a FREE LTE technical overview and a
dedicated network optimisation zone in the exhibition hall
The MENA Telecoms HR & Recruitment Summit – the best opportunity to
network and interview with the world’s leading Telcoms companies operating
across the Middle East and North Africa region.
n Product/Project Management.......................... 4%
n Other................................................................. 1%
Gathering the leading operators and regulators from
across the continent and beyond - including:
Afghan Wireless n Alfa Telecom n AT&T n Atlantique Telecom n Avea n Azercell Telecom Bahrain Telecommunication
Co n Bakcell n Bayanat n Bintel n Cellcomm Middle East n Dialog Telekom n Du n Ethihad Atheeb n Etisalat n
Etisalat Nigeria n Friendi n Geocell n Iraqia Sattlellite n Jawwal n Kalimat Telecom n Libyana Mobile Phone n Majan
Telecommunication Mazoon Mobile n MCEL n MCI n Mobilink n Mobily n Mobinil n MTN Syria n MTN Yemen
n MTN Irancell Naseej n Nawras n Noorsat n Nournet n Oman Mobile n Orange n Orange Jordan n Pakistan
Telecommunication n Palestine Cellular Communication Co n PT Telekomikasi Indonesia Qatar Telecom n Rapid
Communications n Roshan n Sabafon n STC n T Mobile Netherlands n Tata Communications n Telecom New
Zealand n Thuraya Satellite n TIM n TKC Telecommunication Kish n T-Mobile n Transatel n Turkcell n Umniah n Viva n
Vodafone Egypt n Vodafone Qatar n Vodafone Turkey n Warid Telecom n Wataniya Telecom Wateen Telecom n
WI-Tribe n Yahsat n Zain UAE n Zain Bahrain n Zain KSA n Zain Kuwait n Zain Saudi Arabia n Zantel
Network with attendees from across the globe:
The 2nd Annual Telecoms HR Forum - celebrating the success of
last year with new topics and a perfect opportunity for the HR team to
exchange knowledge and network
Mobile Healthcare Industry Summit Middle East located alongside the
conference – casting a microscope to the opportunities and challenges of
wireless healthcare convergence and innovation in The Middle East
A brand new Iranian Focus session dedicated to discuss the hottest topics
and strategies concerning the largest market of the Middle East – Iran
More congress sessions – choose from 4 strategic keynotes, 12 special
focus sessions and a separate 2 day conference agenda dedicated to mobile
healthcare
More valuable senior level contacts than ever before - 2000+ telco
professionals from the region and beyond - 59% at CxO/Director level in 2009 meet, network and do business with all those leading Middle Eastern telecoms
Over 64 countries present in 2009
4
4
More CxO operator speakers than ever before - 80 visionary speakers
including 45 operators - 30 at CxO level - learn from the industry leaders
about how to solve the challenges facing your business
More interactive sessions – join open discussions to learn from the ideas
and experiences of all 1,000 conference delegates in 8 interactive panels and
roundtables
4
4
4
4
4
4
4
Focus on Innovation – benchmark your strategies for innovation and
adapting to the changing landscape with insider knowledge from those
leading the continent’s most successful operations
Summit theme focussed on placing the consumer at the heart of the
business. All sessions will look at how to transform the customer experience
either with the most advanced technology, or increasingly innovative
marketing and customer care solutions
4
4
4
4
4
4
4
Algeria
Afghanistan
Argentina
Australia
Austria
Azerbaijan
Bahrain
Belarus
Belgium
Bulgaria
Canada
China
Cyprus
Czech Republic
Denmark
Egypt
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Finland
France
Georgia
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Ireland
Italy
Japan
Jordan
Kenya
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Kuwait
Lebanon
Libya
Mauritius
Netherlands
Nigeria
Oman
Pakistan
Palestinian Territory
4
Poland
Portugal
Qatar
Russia
Saudi Arabia
Singapore
South Africa
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Spain
Sri Lanka
Sudan
Sweden
Switzerland
Syria
Tanzania
Thailand
Tunisia
Turkey
Uganda
United Kingdom
USA
UAE
Yemen
Operators attend FREE - register today: www.comworldseries.com/me
15th Annual
Find the solutions to the challenges facing your
business straight from the minds leading
Middle Eastern telecoms
Agenda at a Glance
Day One: Tuesday 30th November 2010
PLENARY
Mobile
Network
Developments
B:
Enhancing
Experience
Keynote Session
C:
Consumer
Fixed Market
Evolution
from Competition
to Cooperation
Keynote Session:
MHealthcare Industry
Overview
Day two
Day two
• Managing and Developing
Talent
Keynote Session:
Defining Best Practice Around
Mobile Healthcare
Lessons to be learnt from
existing global MHealthcare
Succesful Business Models for
Cross-Industry Partnership
Changing Lives: Serving
Existing & Future Subscribers
with Mobile Health Services
Keynote Session
PLENARY
A:
B:
C:
• Training Strategies for the
Ultimate Skilled Workforce
D: • Compensation and Benefits
Packages
Keynote Session – Taking Middle East Telecoms into the Future
Patient Centricity: Delivering
reliable services to encourage
loyalty
Financing the future of the
MHealthcare industry
FR
EE
for
h
pr ealt
ov hc
ide ar
rs! e
The Must-Attend event of
The Mobile Healthcare
Industry
An 2nd
nu
al
Adapting HR Strategies to the
Fast-Evolving Telecoms Industry
1. Now located in Dubai bringing you a fresh
crowd to drive progress in this growing sector after the outstanding success of the first ever event
to bring Mobile Healthcare to Europe
2. Bringing you the most comprehensively
researched agenda – compiled from months
of interviews and tracked developments in the
industry - ensuring you don’t miss the hottest
topics!
3. Take home best practice, visionary advice
and experience from the leaders of the industry
– Over 2 days and 30 industry leaders from across
the globe working in wireless and healthcare
innovation
4. Unparalleled C-Level attendance – Over
10 CEO keynotes in 2009 from global mobile
healthcare companies including Vittorio Colao,
CEO, Vodafone Group - Informa has the
database and industry support to carry on
delivering senior-level attendees from across the
globe
5. Endorsing support from ALL the key
associations and guidance from unique 360
degrees advisory board: Continua Health
Alliance, GSMA, European mHealth Alliance
and international healthcare providers
6. Meet the key decision makers in this space
from across the world, plus over 2000 attendees
at the co-located GSM>3G Middle East Telco
World Summit 2010
7. Non-stop Networking: Including evening
networking drinks, speed networking, online
networking, social media groups and more –
countless opportunities to meet your peers and
strike up new business relationships in a relaxed,
fun and informal atmosphere
The conference will provide a detailed insight into
how you can be part of the HR team driving your
business forward:
• Supporting the trend towards managed services
• Managing change in an era of merger and
acquisition
• Recruiting for the Future – Attracting the right
people for innovation
• Developing the role of the HR team in the overall
business strategy
• Identifying training needs and implementing
processes
• Implementing talent development strategies
• Motivating and Retaining Employees
• Providing the ultimate compensation and benefits
packages
Hear from the leaders of the HR industry including HR
Directors from Zain, Vodafone, Ericsson, Orascom,
Virgin Mobile, du, Turk Telecom and many more
2010 is the
year of LTE
Informa Telecoms & Media forecasts that by
2014 3.5G+ technologies including LTE will be
the biggest single technology segment of
the Middle East mobile market, accounting for
41%of subscriptions in the region.
As the next big network technology, LTE will
throw up challenges and opportunities for the
forward-looking telecoms players globally. The
focus day will offer solutions to the challenges
and reveal how to maximise opportunities and
ROI including topics such as:
• Understanding the Benefits of LTE
• Mapping the Evolutionary Path
• A
ddressing the Specific Spectrum Challenges
for the Middle East
• S
trategies for Deploying LTE in the
Middle East
• Maximising Return on Investment of LTE
The MENA Telecoms HR & Recruitment Summit
brings together the brightest talent in the Telecoms
industry with HR Professionals and other executives
from the world’s leading telecoms companies. It’s
the ideal platform for high-calibre professionals
to network and interview with their employers of
choice in the Middle East and North Africa region.
Register now to secure exclusive pre-scheduled
interviews with HR Professionals and executives from
leading companies, or network your way into ‘on-thespot’ interviews at this prestigious recruitment event
www.careersinmena.com/comworldseries
View the full agenda
“
I think for people who have not
participated before in one of the
Informa LTE events I would recommend
that they do so in the future. It’s really
worthwhile
“
STREAMS PLENARY
Day Two: Wednesday 1st December 2010
GSM>3G Middle East Telco World Summit Congress
(SE, Ericsson @ LTE World Summit 2008)
Featuring presentations from the CxOs of the LTE
pioneers in the Middle East including Zain, STC,
Etisalat, Mobily and more
An excellent
“
gathering with great
opportunities to
mingle and see
what is new in the
industry
Ismael Fikree,
COO,
Zain KSA
“
This event is very
important for us to
share and listen to
other operator’s
experiences, to
learn from it and to
network with
industry leaders
Abdulaziz Al-Tamami,
COO, Mobily, Saudi Arabia
Very informative
“
of the regional
experiences on
technologies and
strategies
Abdulla Al-Rawahy,
Nawras
“
An enlightening
event in HR best
practices and regional
happenings
“
A:
Day One
• Supporting Managed Service
Agreements
• Recruitment and Talent
Acquisition Strategies
• Elevating the Role of the HR
Team in the Overall Business
Strategy of a Telecoms
Company
“
Day One
“
Placing the Consumer at the Heart of the Business Strategy
“
STREAMS PLENARY
GSM>3G Middle East Telco World Summit Congress
Sami Jarrar,
Umniah Mobile Company
Non-operators receive US$300 early bird discount - register today:
+44(0) 20 7017 5506
NEW for 2010
A co-located event
Dedicated to Driving Mobile
Telecommunications Health Services
Day 1 – 30 November 2010
08:00 Registration and Refreshments
09:10Introductory Speech from Informa Telecoms & Media and Speed Networking
Meet all the delegates, network and swap business cards in this speedy session.
KEYNOTE SESSION: MHEALTHCARE INDUSTRY OVERVIEW
Chair: Chuck Parker, Executive Director, Continua Health Alliance
09:20Official Government Keynote: The Role of MHealthcare in the UAE: Driving Healthcare
towards Excellence through Continuous Improvement
Senior Representative, Government of Abu Dhabi, UAE (tbc)
09.50Defining the Role of Mobile Technology in Healthcare - Simple or Advanced Services?
Mobile Technology is ideally placed help adapt healthcare services. Quality of care across the world needs
to improve as populations face chronic illness, large numbers of aging citizens, and increasingly expensive
treatments. How mobility can assist against these challenges is one of the most exciting opportunities
arising today.
Amir Rashid, Director of Business Development, Etisalat, UAE
10.20 Improving Healthcare for Patients using mHealth
Innovative collaboration can drastically improve business development and efficiency in the mHealth
sector. If the benefits of mHealth can be quantified, then healthcare providers will soon drive the
uptake of mHealthcare.
David McCarron, EMEA Healthcare Manager, Digital Health Group, Intel
10.50Interactive Expert Panel Discussion: What Are the Critical Factors for Successful
MHealthcare Services in the future?
• What is the demand so far for mHealth services?
• Examining existing case studies and examples of mHealth offerings
• Outlining the critical strategic, technological and financial factors
• What are the mobile device & infrastructure innovations necessary for mHealth in emerging markets;
smartphones, netbooks, or mobile phones? Broadband or narrow bandwidth?
Amir Rashid, Director of Business Development, Etisalat, UAE
Saadi Hussain, Representative of Wisys & Head of Commercial Management, BT, UK
Jeanine Vos, Director mHealth, GSM Association
Pertti Lounamaa, Managing Director, Mobidarm, Finland
13:10 Interactive Panel Discussion: Which Business Models Will Drive the Successful Monetisation
of MHealthcare?
• What are the benefits for operators partnering with the health industry & providing mHealth services?
• Which partnership business models will ensure that services can be deployed effectively and
cost-efficiently to ensure a good ROI?
• Which services and pricing models are appropriate for subscribers?
Ghandi Eideh, Consumer Marketing Director, Mobily, Saudi Arabia
John Wesonga, Consultant - Mobile Health Projects, D-Tree International, Uganda
Dr Drew Palin, Medical Innovation Officer, Boost, USA
Joel Selanikio, Director, DataDyne.org, and Assistant Professor,
Georgetown University Hospital
13:40 Lunch Break, Networking & Exhibition visit
CHANGING LIVES: SERVING EXISTING & FUTURE SUBSCRIBERS WITH
MOBILE HEALTH SERVICES
Chair: David Doherty, Co-Founder & Director, 3G Doctor
15:00 Case Study: Delivering Life Changing Services with Access to Medicine through MHealth
mHealthcare can be leveraged to vastly improve access to medical diagnoses, treatment and training,
especially when it comes to healthcare available to the world’s poorest communities. Innovative
technology can provide accurate and effective point-of-care diagnosis and treatment.
John Wesonga, Consultant - Mobile Health Projects, D-Tree International, Uganda
15:20Understanding the Benefit to Operators: Be more successful in Markets with Healthier
Subscribers and MHealth Applications
Operators will only be as successful as the health of the market in which they operate... Furthermore,
operators are ideally placed to help improve their customers’ access to healthcare. The main question
may be which services, where, and when.
Mohsen Malaki, Freelance Strategy Consultant, UAE
15:40 Coffee Break, Networking & Exhibition visit
SUCCESSFUL BUSINESS MODELS FOR CROSS-INDUSTRY PARTNERSHIP
16:40 Stimulating Innovations for Advanced MHealth Applications: the Mobile Phone as a ‘Medical
Device’ for Consumers, Patients and Health Workers
How to leverage mobile phones in a way that suits customers will be the key to opening a whole
array of useful services – particularly when it comes to mHealthcare. The mobile phone is already so
ubiquitous that this could be a stepping stone towards mass-uptake of mHealth services.
Adesina Iluyemi, Fellow, Royal Society of Medicine, UK, and
Co-Chair of Global Health Commission, NEPAD Council
12:30 Strategy Session: What will be the Operator’s Business Case for MHealth Services?
Mobile operators are natural leaders in the mHealth sector, particularly in developing markets where
other m- (or e-) services are already flourishing (like mGovernment, mEducation, etc.). How will
operators meet the consumer demand for personalised, mobile healthcare?
Ghandi Eideh, Consumer Marketing Director, Mobily, Saudi Arabia
17:00 Leveraging Mobile Data Services to Improve Patient Care: Data At The Point Of Need
Organising data is invaluable, and operators already have unrivalled access to their customer’s details.
This is also key for mHealthcare – players in this industry can better understand the various markets
through unique, real-time market data.
Sarah Hine, CEO, PharmaSecure, India
13:00 Case Study: Plans for Effective Usage of Mobile in the Event of a Natural Disaster
Case Study: mHealth projects can already work to save lives, and the mobile industry can learn from these
examples how to ensure effective cross-industry co-ordination.
Carmen Karam, Chair of Disaster Management & eHealth Working Group, Asia Pacific
Networking Group (APNG), UAE
17.20 Chair’s Summary
11.20 Coffee Break, Networking & Exhibition visit
17.30 End of Day 1
Day 2 – 1 December 2010
08:30 Registration and Refreshments
13:00 Lunch Break, Networking & Exhibition visit
09:20 Introductory Speech from Informa Telecoms & Media and Speed Networking
PATIENT CENTRICITY: DELIVERING RELIABLE SERVICES TO
ENCOURAGE LOYALTY
KEYNOTE SESSION: DEFINING BEST PRACTICE AROUND MOBILE HEALTHCARE
Chair:Dr Brian O’Connor, Chairman European MHealth Alliance
09:30Chair’s Introduction: How Will Useful Mobile Healthcare Improve Health Services?
mHealthcare is almost an emerging topic for some operators, whilst others are already setting up
dedicated branches (Orange, Telefonica, Vodafone, etc). Which benchmarks for best practice are
emerging in developed markets like Europe and the US? And how could they translate to other markets?
Dr Brian O’Connor, Chairman European MHealth Alliance
9:50Keynote: Best Practice for Operators Creating Strategies to Introduce MHealthcare Services
Operators need to be aware of what kind of impact their services can have on the healthcare
industry. Then both sides of the mHealth industry can work together to figure out enablers and how
to drive adoption amongst other segments involved in healthcare.
Thierry Zylberberg, Executive Vice President, Orange Healthcare, Orange France-Telecom Group
10:20 Interactive Panel Discussion: Defining the ‘Rules’ for MHealth Services
• W
hat is the role of mobile operators and mobile device manufacturers in mHealth?
• S
hould the mHealth industry be regulated? And what role should telecommunications regulators &
government play when it comes to mHealth?
• Do operators need to worry about new rules for data management around mHealth services?
• W
hat are the privacy, security and ethical challenges for operators entering the Healthcare space?
Thierry Zylberberg, Executive Vice President, Orange Healthcare, Orange France-Telecom Group
Adesina Iluyemi, Fellow, Royal Society of Medicine, UK, and Co-Chair of Global Health
Commission, NEPAD Council
Hajo van Beijma, Founder & CEO, Text to Change, Uganda
Dr. Talya Miron-Shatz, Research Scholar & Lecturer, University of Pennsylvania
11:00 Coffee Break, Networking & Exhibition visit
LESSONS TO BE LEARNT FROM EXISTING GLOBAL MHEALTHCARE
Chair: David Doherty, Co-Founder & Director, 3G Doctor
14:30 Keep It Real: MHealth Services that Deliver Real Value to Patients
Value can be difficult to measure. The case studies given in this presentation will not only discuss how
to tackle challenges facing mHealthcare, but will also outline in detail the benefits and value being
offered to patients by mHeath services.
Tobias Alpsten, CEO, iPLATO Healthcare
14.50 Personalising Health Services through SMS Campaigns
Simple mHealth services via text are easy to implement, and truly complimentary of healthcare
education in developing countries. This presentation will provide a case study from a non profit
organization in East Africa about the benefits of healthcare education through texts.
Hajo van Beijma, Founder & CEO, Text to Change, Uganda
15:10 Coffee Break, Networking & Exhibition visit
16:10Overcoming Patients’ Misunderstanding of Medical Information and Creating Motivation for
Behavioural Change
Overcoming a small gap in patient knowledge can really greatly improve the chances of success for
mHealthcare services. In turn this improved comprehension can insure higher levels of profit for those
providing the services and therefore ensure continued investment - a win-win scenario.
Dr. Talya Miron-Shatz, Research Scholar & Lecturer, University of Pennsylvania
FINANCING THE FUTURE OF THE MHEALTHCARE INDUSTRY
16:30Focus on Investment: Attracting Venture Capital & Investments into MHealth Innovations &
Enterprises in Emerging Markets
Join the debate with experienced venture capital and mHealthcare Industry representatives to learn
how funding & investment can be attracted to the markets which need it most.
Adesina Iluyemi, Fellow, Royal Society of Medicine, UK, and Co-Chair of Global Health
Commission, NEPAD Council
12:00 Clarifying the MHealthcare Ecosystem - Roles and Responsibilities
What will the value chain look like? Where has the funding for mHealthcare come from so far, and
will it continue? What could be the tipping point for mass adoption of mHealthcare in existing
healthcare markets?
David Doherty, Co-Founder & Director, 3G Doctor
Timo Ahopelto, Co-founder, Lifeline Ventures
Karen Coppock, Senior Program Officer - Mobilizing for Health, McKesson Foundation (tbc)
12:30Self Managed Care via Mobile Broadband - Supported by Healthcare Professionals and
Motivational Feedback
The speedy growth of mobile broadband is comparable only to the phenomenal spread of GSM.
Consequently the potential for broadband services across the globe is significant – and this can be
leveraged for mHealth services to improve patients’ lives.
Pertti Lounamaa, Managing Director, Mobidarm, Finland
17.00 End of Day 2 & Close of Conference
16:50 Chair’s Summary
Turn page for GSM>3G Middle East Agenda
FREE for Healthcare providers - register today email [email protected]
2nd Annual
A co-located event
Adapting HR Strategies to the
Fast-Evolving Telecoms Industry
Day 1 – 30 November 2010
eacting to the Increasing Move Towards
R
Managed Services in the Middle East and
African Telecoms Industry
Telecoms Vendor
HR Expert
11.50The Role of HR in the Successful Transition of Network
Operation
• figures and facts on Managed Services
• HR is playing a critical role in the engagement and
transition phase
• the process of Managed Services
• case study
Karin Askerfelt, Head of HR MS Transition & Transformation
Business Unit Global Services Managed Services, Ericsson
Telecoms Vendor
HR Expert
14.10Review Existing Teams and Opportunities for New Blood,
Post-Economic Downturn
• developing a humanitarian process for removing “dead wood”
• identifying existing talent within the group and ensuring
resources are optimally utilised
• encouraging flexibility of staff and a willingness to travel
• maximising opportunities for recruitment from a huge pool
of redundant talent
Farid Ahmed, Human Capital Leader, Nokia Siemens Networks
14.35Talent Management Through Identifying Performance and
Potential
• identifying key talent to take the company into the future
• measuring performance
• analysing potential
• strategies for developing talent
Jan Mottram, HR Director, Vodafone Qatar
15.00How to Win the War for Talent Post-Recession: “Average”
is Not an Option
• preparing for the war for talent
• emphasis on quality of staff, given the commoditisation of
telecoms services
• the importance of instigating world class recruitment
strategies and processes
• evolving the selection process as telecoms markets mature
and competition intensifies
Craig Coverman, CEO, Eutopia Solutions
Darren Franks, Regional Sales Director, Eutopia Solutions
15.55 Refreshments
Elevating the Role of the HR Team in the
Overall Business Strategy of a Telecoms
Company
16.30What is the HR Team Doing to Match Cost per Subscriber
with the Increased Subscriber Base
• meeting management expectations
• understanding the numbers
• HR contribution to the fixed costs
Sami Jarrar,
Director of HR and Corporate Affairs,
Umniah
Telecoms Operator
HR Expert
Telecoms Operator
HR Expert
12.50 Lunch with Middle East Telco Summit delegates
15.25Panel Discussion: How are Recruitment Strategies Evolving
to Attract the Best Talent in Today’s Competitive Market?
Mona Munieb, Recruitment Specialist, du
Tim Banham, Head of Publishing, Informa Telecoms and Media
Darren Franks, Regional Sales Director, Eutopia Solutions
16.55Enhancing HR’s Role as a Business Partner in Telecoms
Company:
• organizing HR to excel in internal customer centricity
• speaking the same language: Getting familiar with the
current and future business
• supporting the business goals
Sengul Demircan,
Chief HR Officer,
Avea
Telecoms Operator
HR Expert
11.00Refreshments and Networking with Middle East Telco
Summit delegates
12.20Recruiting for the Future - Attracting the Right People for
Innovation
• shifting the operator back to innovation as mobile
communications become a commoditised
• identifying fresh, young innovators
• ensuring value for money on talent acquisition
• introducing the blended approach – experienced
consultants working alongside new talent
Masoud Golshani-Shirazi, Vodafone Turkey
Telecoms Operator
HR Expert
Interactive Team
Building Activity
10.00Team Building Activity to Accelerate Communication and
Networking
Hazel Jackson, CEO of biz-ability will engage delegates
in a game or Arabian Market. Arabian Market is a game
of influencing skills; fast, memorable and pragmatic –
guaranteeing that every participant will talk to one another at
some stage, reinforcing that information is power only when
shared. Outcomes are very objective and final scores reflect
the teams’ interaction and approach.Arabian Market is the
perfect game to play in-house post-merger, or at times of low
morale, or at any other time when higher level networking or
communication skills are needed
Hazel Jackson, CEO, biz-ability
Key Recruitment and Talent Acquisition
Requirements for the Telecoms Industry
Recruitment
Specialists
Telecoms Operator
HR Expert
09.30Keynote Speech: Understanding and Reacting to the
Changing Telecom Landscape and Economic Climate
• supporting the trend towards Managed Services – briefing
and preparing staff
• managing outsourcing service
• the role of the HR team as mergers and acquisitions
become more prevalent in the telecoms industry
• managing acquisitions as well as separating from sold
operations
Ina Rabieh, HR Director, Zain Group
17.20Contributing to the Success of the Company - Manpower
Budgeting and Organisation Development
• understanding the link between HR budgets and the
Corporate Balanced Scorecard
• investigating advanced techniques of professional budgeting in
line with managing and forecasting
• understanding how budget control of HR planning will lead
to organisational success
• understanding the link between organisational finance and
HR budgets
• using Budget metrics to demonstrate the added value of HR
towards organisational success
Jason Pereira, Head of HR Operations,
Abudawood Pakistan
17.45 Summary of Day One and Close
Day 2 – 1 December 2010
11.00 Refreshments and Networking Break
10.00Developing a High Standard of Training for ICT Professionals
how can we enhance productivity and quality of training for
ICT Professionals?
• what tools to provide to reinforce diversity training?
• the journey from external to internal development platforms
• how can we increase individual and organizational
performance to achieve business result?
• enabling consistent training across multiple locations and
departments
• measure “Development Experience” vs. “Training Satisfaction.”
K. Gökhan Bozkurt, Human Resources VP, Turk Telekom
12.30Developing Training Policies and Processes to Ensure
Employees Have all the Relevant Skill Sets
• ensuring that each staff member has the relevant training
• keeping track of new technology developments – eg LTE
• devising clear career development paths
• selecting the appropriate training companies
• assessing the value of training
Tony Wakefield, Training Expert, Informa Telecoms
Training Academy
Telecoms
Training Expert
13.00 Lunch with Middle East Telco Summit Delegates
14.20Understanding Zero Turnover is Impossible in the
Competitive Telecoms Industry – Establishing Talent
Retention Strategies
• introducing internal motivational campaigns
• advertising the value proposition
• enhancing internal and external branding
Telecoms Operator
HR Expert
Telecoms Operator
HR Expert
Telecoms Operator
HR Expert
10.30Managing Talent in Telecoms for Optimum Business
Performance
• the integrated process in talent management
• o
rganisation’s strategy in Talent Management- talent identification
• the behavioural approach – talent assessment (short and
effective method) - talent selection - talent development
plan. The(70% rule)- talent pools- the pipeline of successors
Kifaya Abu-Thallam, Chief HR Officer, Zain Jordan
Identifying Training Needs and Implementing Processes
• identifying key areas where training is required
• early planning for training on new technologies
• ensuring the team are up to date on the latest developments in
the telecoms world
• implementing training
Iqab H Atiyyeh, Competencies Development Director,
Orange Jordan
Telecoms Operator
HR Expert
12.00
Telecoms Operator
HR Expert
09.30 Implementing Talent Development Strategies
• devising and putting in place successful talent development
strategies
• identifying key staff for a dedicated development schedule
• working closely with department heads to monitor talent
development
Nadine Chetty, Head of HR, Virgin Mobile, Qatar
14.45
Telecoms Operator
HR Expert
Talent Retention, Development and Motivation
Motivating and Retaining Employees
• successful strategies for staff motivation
• motivation without financial incentive
• motivating for staff retention
• understanding the differing drivers of individual employees
Samir Malki,
HR and Admin Head,
Orascom
15.10Panel Discussion: How Far Can Compensation and
Benefits Go Towards Staff Retention?
• designing and implementing a rewards and recognition scheme
• performance management and development systems
Hassan Arshad, Specialist, Staffing and Compensation,
Mobilink
Milad Rafati, Senior HR Officer, Huawei Iran
15.45 Maximising the Capabilities of the Global Nomad
• analysing global mobility trends
• understanding and working with the global nomad - a new
breed of professional
• maximising the benefits of the global nomad across the
group.
Jim Matthewman, Partner, Mercer
16.15 Conference Summary and Close
Hassan Arshad, Specialist, Staffing and Compensation,
Mobilink
The MENA Telecoms HR & Recruitment Summit allows leading companies and high-calibre talent to network and
interview during this prestigious recruitment event.
The Recruitment Summit Process
Attending companies provide Global Career Company with their list of job opportunities. They are sent a short list of relevant
candidates, from those who have registered and have the necessary skills and experience. Selected candidates are invited to
attend the MENA Telecoms HR & Recruitment Summit and are given a pre-scheduled interview slot. Participating companies
are given a comprehensive interview schedule for the duration of the event. The Summit also provides the chance for
companies and candidates to network and schedule ‘on the spot’ interviews.
Interested companies and candidates
should visit www.careersinmena.com/comworldseries
without delay.
Turn page for GSM>3G Middle East Agenda
50% discount for Operators, Regulators & The HR Team - register today
www.comworldseries.com/me
15th Annual
Strategic Operator Partner
Tuesday, 30th November
Conference Day One
Opening Strategic Keynote: Placing the Consumer at the Heart of the Business Strategy
09.00 Welcome Address
09.20Keynote Address – Placing the Customer at the Heart of the Business
• formulating a consumer-centric business strategy
• combining advanced technologies with innovative services to provide the ultimate
consumer experience
• understanding what the consumer really wants
• delivering on the consumer promise
• raising the standards in the face of increasing competition
Ian Hemming,
CEO,
Informa Telecoms and Media
09.10 Chairman’s Introduction and Overview
ark is Chief Research Officer within Informa Telecoms and Media’s Industry Research
M
division, leading its global research teams and activities. Mark has 10 years experience
in the telecoms sector as a journalist and analyst. He will give an overview and growth
forecasts for the Middle East’s telecoms operators.
Smooth Transition Beyond HSPA
and 3G
in Jordan
Orange Jordan
• facilitating a smooth and cost-efficient transition
to next generation technology
• n
etwork migration beyond HSPA and 3G –
identifying and overcoming the challenges
• minimising the costs of transition
Y
asser Shaker,
VP Technology,
OPERATOR
OPERATOR
Senior VP Network Development,
du, UAE
12.25 Strategies for Transitioning To LTE
• determining at what stage to make the transition
to LTE
• planning the technological roadmap
• ensuring the transition is smooth
• deploying LTE
R
abih Dabboussi,
OPERATOR
11.45Only the 3.0 Operators Will Survive
in a Web 2.0 World
• is the web2.0 an operator’s best friend or worst foe?
• characteristics of a 3.0 operator
• Mobily’s transformation to a web 3.0 operator.
• d
etailing the impact of next generation
technology on the economy
• introducing Smart Cities
• business models
• expected services to be provided in Smart Cities
• broadband as a catalyst in Smart Cities
• Smart City deployment roadmap
• best practices used in Smart Cities
A
li Amer,
Senior Expert,
Medhat Amer,
CIO,
Mobily, Saudi Arabia
12.05Understanding and Delivering
• focus on what the customer really wants
• adding value to the user experience
• providing free access to popular websites
Grahame Maher,
15.15
Questions and Discussion
15.30 Refreshments and Exhibition Visit
CEO,
Vodafone Qatar
12.25 Enhancing Customer Lifetime Value
• creating programs and campaigns to add value
at each stage of the customer lifecycle
• measuring efficacy of usage and loyalty initiatives
• ensuring optimization of the network to improve
operator performance
angeet Chowfla,
S
Chief Strategy Officer and EVP
Products, Comviva
STC, Saudi Arabia
12.45 Lunch
14.05Use Your Unique Operator
irector, Systems Engineering,
D
UAE and KSA,
Cisco
Knowledge to Create Customer
Intimacy and Delight
LTE is Pivotal in the Middle East’s Network
Development Strategy. All mobile operators in the 6 GCC
states (Bahrain, Kuwait, Oman, Qatar, UAE and Saudi Arabia)
currently run HSPA based mobile broadband networks and
the transition to LTE in the region is already underway.
“
Source: Informa Telecoms & Media
What the Customer Really Wants
Contributing to the Region’s
Economic Development?
OPERATOR
band Experience with HSPA+
• e
nhancing mobile broadband capabilities
• improving the “always-on” experience
• e
nabling customers to enjoy a nearly 200%
increase in mobile bandwidth
• t echnical challenges and solutions
Hatem Bamatraf,
Mobinil, Egypt
14.55How Are Advances in ICT
12.05Delivering a New Mobile Broad-
Andrew Hanna,
CCO,
VIVA Bahrain
• using automation to capture customer
preferences throughout the subscriber life cycle
• empowering marketing to target the right
subscribers with the right services
• innovative methods to cost effectively introduce
new services
Syed Shah,
Business Development Director Middle East,
UK & Ireland, SmartTrust
• delivering the ultimate consumer experience
• enhancing core offerings
• encouraging existing and new customers to try
innovative services
• developing the customer retention strategy
• simplifying the user experience
• how to move beyond good customer service
ndrew Hanna,
A
CCO,
VIVA Bahrain
Ed Jennings,
Head of Virgin Mobile,
Qatar
Akshay Lamba,
Chief Technology Architect,
MTS India
Mikkel Vinter,
CEO,
Friendi Mobile
Jeff Sanderson,
Head of Pre-Sales EMEA/LATAM,
Bytemobile
Anders Lindblad, President,
Region Middle East and North-East
Africa, Ericsson
15.10Individual/Corporate Customer
Churn and Retention Management
Programs
• m
ost effective prevention actions for postpaid
customers
• push customer to complain via different channels
• win-win retention programs in spite of win-lose
• customer segmentation
Yasin Atalay,
Churn Manager,
Turkcell, Turkey
15.30
Refreshments and Exhibition Visit
Very good speakers
“
with rich knowledge of
the subject
RJ, Etisalat
analyst
Afternoon Strategic Keynote – From Competition to Coopetition
hairman: Matthew Reed,
C
Editor, Middle East and Africa Wireless Analyst
16.20Panel Discussion: Are MVNOs Benefiting the Middle East Telecoms
Industry?
•
•
•
•
reviewing the status of MVNOs in the Middle East
what has been the impact of MVNOs on the Middle East telecoms industry?
do operators view MVNOs are competitors or partners?
maximising the opportunities for MVNOs to expand the market
OPERATOR
OPERATOR
• d
etailing the launch and deployment of 3G+
services
• bolstering internet penetration in Jordan
• m
aximising the opportunities for content-driven
3G+ services with MBC partnership
• outlining the offers – mobile and fixed
• what new advanced services will be available?
Nayla
Khawam,
CEO,
Enhancing Customer Value
Beyond Good Customer Service
Panel Moderator: Zoran Vasiljev,
Managing Director Middle East,
Value Partners
Chairman:
Alfa Telecom, Lebanon
14.35 Ensuring a Cost-Efficient and
14.25Customer Focus Analysis:
OPERATOR OPERATOR OPERATOR
11.45Launching the First 3G+ Network
OPERATOR
Publisher and Editor in Chief,
Telecom Review
m
aking the most of high speed networks
developing revenue-generating services
deploying the most advanced networks
maximising revenue-generating opportunities
Marwan Hayek,
CEO,
Enhancing
Consumer
Experience
from HSPA and 3G
•
•
•
•
Chairman:
Toni Eid,
“
14.15Maximising Revenue Generation
Mobile
Network
Developments
Lunch
MVNO
12.45
Adding Value to the Consumer Experience
OPERATOR
STREAM B:
OPERATOR
Mobile Network Developments Towards LTE
OPERATOR
STREAM A:
Mr. Al Shamsi joined Etisalat, UAE, in 1993 as the GSM Mobile Network Engineer responsible
for the mobile network operations. His role expanded to overseeing the planning and
development of Etisalat’s mobile and network services. Mr. Al Shamsi’s position at Etisalat,
prior to becoming the Senior Vice President of Consumer Marketing, was Manager of
Engineering for mobile network and services, where a major part of his duties included
devising Etisalat’s strategy in the adaptation of advance technology and wireless services.
MORE Conference sessions, MORE Speakers, MORE learning gain insights from 80+ speakers including 30+ CxOs
Refreshments, Networking and Exhibition Visit
OPERATOR
10.30
Khalifa Al Shamsi,
Senior Vice President Marketing,
Etisalat, UAE
OPERATOR
analyst
Mark Newman,
Chief Research Officer,
Informa Telecoms and Media
“
ohamed Jamoussi,
M
Senior Consultant,
STC
Darren
True,
CEO,
Injaz Telecom
All speaker presentations will be available to
download from the Community website post event.
All attendees will be sent a login and pin.
Operators attend FREE - register today: www.comworldseries.com/me
15th Annual
BRAND NEW focus sessions and interactive
elements bringing even more value for 2010
Opening Strategic Keynote: Placing the Consumer at the Heart of the Business Strategy
10.00 Middle East Telco Leaders Roundtable: Taking the Middle East
Telecoms Industry to the Next Level with a Customer-Centric
Business Focus
•
•
•
•
•
focussing on the customer as a priority in the business strategy
developing the technology to enhance the user experience
determining what the customer really wants
making your offering the best in a competitive market
ensuring that customer service and support systems are conducive to
the optimum user experience
OPERATOR
OPERATOR
Built on a 28-year history of innovation, Aramex facilitates
responsible global commerce by delivering customized
logistics and transportation solutions around the world.
Aramex today is a publicly traded company on the Dubai Financial Market
(DFM: ARMX), operating a network of 8,100 professionals in 310 locations, and
leads a strong alliance network providing worldwide presence.
Gert Rieder joined Batelco in April 2009 to lead the Bahrain operation of the Batelco Group, as
part of the Company’s restructure to manage the growing needs of the organisation. Prior to
joining Batelco he was Senior Advisor for ENEX Finance SA, a Private Equity company based in
Switzerland. Gert has over 20 years of experience in the telecommunications business having begun
his career in 1987 with TDC (TeleDanmark).
Fixed Market
ichard Jones,
R
Partner,
Ventura Team
Evolution
11.45 Transforming the Consumer Home Entertainment
Experience
d
elivering next generation technology services and entertainment
transforming the internet experience
the first fibre city
lessons from eLife
Ma’en Haddad,
Director - Product Marketing – Fixed,
OPERATOR
•
•
•
•
Etisalat, UAE
12.05 Deploying Fixed and Mobile
Services to Delight Customers
• living the customer experience in every way
• r eal choice for customers with pleasingly
different services
• extending mobile success to fixed
• changing the communications landscape
OPERATOR
Ross Cormack,
CEO,
Nawras, Oman
12.25Revolutionising the Triple Play and Home Entertainment
Experience
•
•
•
•
introducing state of the art features
m
eeting demand for advanced services, speeds and applications
p
roviding high speed, reliable connectivity for the best user experience
d
elivering affordable land convenient internet services with simple access
OPERATOR OPERATOR
Naveed Saeed,
SEVP Commercial,
PTCL, Pakistan
Souhail Haddaji,
Vice President, Marketing Fixed Products,
du, UAE
Mohamed
Jamoussi,
Senior Consultant,
STC, Saudi Arabia
G
leb Sizov,
Presales Director,
CJSC “PETER-SERVICE”
Erem Demircan,
Vice President, Marketing & Communication,
Türk Telekom, Turkey
13.10 Lunch
OPERATOR
Chairman:
OPERATOR OPERATOR
TRA Bahrain
I mad Y Hoballah,
Acting Chairman and CEO,
TRA Lebanon
M
atthew Harrison-Harvey,
Director of Regulatory & External Relations,
Vodafone Qatar
15.10
Bridging the Digital Divide
• the importance of WiMAX in bridging the digital divide
• what services can WiMAX deliver?
• how is Wi-tribe contributing to bridging the digital divide?
Sami Hinedi,
15.30
Refreshments and Exhibition Visit
content
provider
Olivier Robert–Murphy,
Head of International Business Development,
Universal Music
content
provider
new revenue potential from mobile content and social networking
plugging the gap in localised content
establishing the partnership and business models
content acquisition for branded content
enhancing content – location awareness, interactivity
potential partnerships in new advertising models
Richard Arnold,
Commercial Director,
Manchester United
K
halid Abdalla,
Business Development Manager,
Middle East & Africa, BBC World Service
M
ohsen Malki,
Chief Strategy Officer,
Intigral
content
provider
•
•
•
•
•
•
The event was
“
an opportunity for
strategies sharing by
the market leaders
Mohammad Al-Gahtani,
STC
The summit is
“
one of the most
important
Middle East
telecommunications
forums
Hany Mokhtar, Mobily
Group CEO,
Wi-tribe
content
provider
Discover a New Wave of Revenue Generation
Dr. Nasser Marafih,
CEO, Qtel
for Triple Play Offerings
• understanding the region’s regulatory strategies in relation to triple play
• getting the regulatory balance right
• regulating for innovation and consumer value
Rob Middlehurst,
Deputy General Director,
Afternoon Strategic Keynote – From Competition to Coopetition
16.55 Content is King: Partnering with Content Providers to
our experience
& to learn from
what others have
done and what
customers will need
in the future
14.30Regulatory Roundtable: Understanding Regulatory Models
OPERATOR REGULATOR REGULATOR
The event is
“
important to share
Mr. Lindblad’s career at Ericsson began in Italy, where he held several positions in the
Fixed Networks division, working in project management, sales and marketing. In 2007 he
was appointed Head of Market Unit Turkey. When Ericsson’s new regional structure was
announced in February 2010, Mr. Lindlblad was named Head of Region, Middle East and
North-East Africa, responsible for 22 countries.
Fixed Market Evolution and Convergence
OPERATOR
STREAM C:
Ross
Cormack,
CEO,
Nawras, Oman
nders Lindblad, President,
A
Region Middle East and North-East Africa,
Ericsson
OPERATOR
OPERATOR
As Chief Commercial Officer of Zain Group, Mr. Arafeh is responsible for overseeing marketing,
branding, investor relations and communications activities across all the company’s mobile
operations. He has other key roles within the Group as a Member of the Board of Directors of Zain
CEO,
Vodafone Qatar
Ross Cormack, Nawras CEO, has more than 25 years of experience in the telecommunications
industry during which time he has led four operators, served as a Board member of six and
shareholder managed a further 16 operators across Europe, Middle East and Asia. His
recent roles have included Executive Director Wireless at Qtel in Qatar, CEO and founder of
Singapore based Virgin Mobile Asia and Managing Director of Hong Kong CSL.
Bashar Arafeh,
CCO,
Zain Group
Grahame Maher,
Before Grahame Maher came to The Middle East to set up the first Vodafone operation in the
Middle East he was the CEO of Vodafone Czech. In Czech Grahame led the team that handled
the acquisition and integration of an innovative mobile business called Oskar that is now Vodafone
Czech. This organisation is seen as one of the most innovative in the Group and is one of the top
performing businesses in the Vodafone world. Prior to this he was CEO of Vodafone Sweden and he
has also worked at Vodafone Australia and New Zealand.
OPERATOR
Chief Operating Officer,
Aramex
CEO,
Batelco, Bahrain
17.30 Close of Day One
Confirm your pass today – call +44(0) 20 7017 5506
Great place to
“
get connections,
“
Iyad Kamal,
Gert Rieder,
“
Iyad Kamal is the COO of Aramex, one of the leading logistics and transportation
companies in the Middle East and South Asia. Iyad Kamal will detail how Aramex has
become a company renowned for customer service excellence. The presentation will
enable executives from the telecoms industry to extract examples to transfer to their
own businesses.
operations in Kenya, Tanzania and Madagascar. Mr. Arafeh has vast experience in management,
marketing, strategy, sales and business development. Prior to this appointment, Mr. Arafeh held an
impressive list of positions in the telecommunications sector within Zain and other companies.
“
Lessons from the Logistics and Transport Industry
“
09.40Demonstrating the Benefits of Excelling in Customer Service –
excellent venue to
exchange ideas
Abdul Rahim
AL-MAIMANI, Mazoon
Mobile OMAN
15th Annual
Strategic Operator Partner
Wednesday 1st December
Conference Day Two
Opening Strategic Keynote -Assessing the Potential for LTE in the Middle East
09.10 Chairman’s Introduction
09.20 Early learning on LTE deployment in MEA Region
• detailing recent LTE deployments in the region
• what lessons have been learned
• what are the specific challenges for the region?
• how have they been overcome?
• NSN case studies
analyst
M
ark Newman,
Chief Research Officer,
Informa Telecoms and Media
LTE deployment is now a reality in the Middle
East - discover the solutions to deployment
challenges and achieve maximum ROI.
Senior Representative,
Nokia Siemens
Networks
Join in the GSM>3G Middle East debate on
twitter with our hash tag #GSMME
Refreshments, Networking and Exhibition Visit
10.45 LTE Focus Day
STREAM A:
Chairman:
Chairman:
Alan Hadden,
President,
GSA
STREAM A:
Value Added Services
STREAM B:
Nick Jotichsky,
Principal Analyst,
Informa Telecoms and Media
the Middle East Affecting LTE
Strategies?
REGULATOR
• what are the spectrum requirements of LTE?
• detailing the spectrum availability in the Middle East
• how is spectrum availability impacting the rollout of LTe across the region?
H
assan Sharif,
Senior Manager, Spectrum Strategy,
TRA UAE
12.55 Lunch
14.15
aintaining Market and Technological
M
Leadership by Deploying LTE
LTE as the driving engine for mobile broadband
LTE as a competitive differentiator
LTE deployment scenarios
STC experience to date with LTE
OPERATOR
li Amer,
A
Senior Expert,
STC, Saudi Arabia
15.40Refreshments and Exhibition Visit
Informa Telecoms &
“
Media forecasts that by
2014, 3.5G+ technologies
including LTE will be the
biggest single technology
segment of the Middle
East mobile market,
accounting for 41% of
subscriptions in
the region.
Informa Telecoms & Media
CIO,
MTS India
12.10Innovative VAS To Achieve
Competitive Differentiation
• e
nriching the Level of Service with Innovative Solutions
• succeeding in a competitive market with
innovative services
• using VAS to increase subscribers’ lifetime value
Ahmed Armaan Siddiqui,
General Manager, Business Development and Strategic Initiatives
Citycell Bangladesh
12.30 Mobile Social Networking - Creating
a Profitable and Sustainable
Operator Business Model
• enabling mobile operators to deploy social
networking services on mass market phones
• combining social networking, media sharing and
instant messaging services with phone features
• increasing usage and revenues
Steve Langkamp,
Chief Commercial Officer,
Myriad Group AG
12.50 Lunch
14.00 How to Increase Roaming and
Messaging Revenues with Latest
Technological Trends”
•
•
•
•
current situation
the evolution of Steering
protecting your messaging business
defining the best model : comparison of
centralized/Hosted vs local solutions
Raphaël Glatt, Senior Product Manager,
BICS
OPERATOR
Revenues Decline
• mobile data and VAS to stimulate future growth
• maximising 2G investments
• targeting enterprise and youth markets
Rajeev Batra,
Mohamed Alsayed, Head of Non Voice
Services, Zain KSA
Mohammed J. Al Najwani, Marketing
Manager - Value Added Services, Nawras, Oman
OPERATOR OPERATOR
OPERATOR
du, UAE
Ali Amer,
Senior Expert,
STC, Saudi Arabia Senior Representative,
Nokia Siemens Networks
11.50 Focussing on Data as Voice
identifying the winning VAS
using VAS as a segmentation tool
marketing strategies for different segments
ensuring the market knows what products are available
oruk Sardag, Mass Marketing,
D
Turkcell, Turkey
Ahmed Armaan Siddiqui,
General Manager, Business Development and Strategic Initiatives
Citycell Bangladesh
14.55The Central Role of Agents in
Mobile Money Services
• outlining the role of agents
• who acts as an agent?
• how can an agent help in the success of a mobile
money service?
• managing the network of agents
Goulven Bescond,
Payment Product Line Manager, eServGlobal
15.15Mobile Money Market Assessment:
Opportunities for Mobile Money in
the Middle East and Gulf
• m
obile money services for the unbanked – and
the banked
• implementing and developing a successful
mobile money service
• developing the business models for a mobile
money service
• marketing the service
Awais Malik, Director Marketing
OPERATOR
12.35How is Spectrum Availability in
• learning from LTE deployments globally
• lessons for the Middle East market
• what are the optimum deployments scenarios?
• taking LTE forward in the Middle East
A
yman El Nashar,
Director of Wireless Broadband,
Vice President Residential Sector
Services, STC, Saudi Arabia
•
•
•
•
OPERATOR
Ericsson
Solutions for LTE Deployments in
the Middle East
OPERATOR OPERATOR
Choices and Investment Requirements
• examining the path to LTE from 3G networks
• understanding the level of investment and
timescale required to deploy LTE
• working with vendors to manage the LTE plan
cost-efficiently
• examining the new services to offer with LTE to
maximise ROI
R
ay Hassan, Vice President and
Head of GCC Region,
•
•
•
•
14.55LTE Analysis: Best-Practise
Principal Analyst,
Informa Telecoms and Media
12.153G Evolution to LTE: Technology
Telefónica, UK
Really Generate Excitement and
How should they be Marketed?
Broadband Services
• enhancing the customer experience with high
speed services to the home
• detailing STC’s FTTH, IPTV and Converged Services
Saad Bin Dhafer Al-Qahtani,
OPERATOR
Analyst
11.55 Global LTE Market Overview
• review of LTE deployments worldwide
• focus on Middle East LTE deployments
• assessing opportunities for future deployments
Kris Szaniaskwi,
• outlining LTE standards
• impact of standards on LTE roll-outs
• taking a look into the future of LTE standardisation
K
evin Holley,
Network Standards Manager,
“
President,
GSA
14.20VAS Verdicts – Which Services
11.30Value-Adding with Home
OPERATOR
Updates Impact LTE Roll-Outs
OPERATOR
14.35Understanding How 3GPP Standards
OPERATOR
11.45 GSA Overview of LTE
Alan Hadden,
15.45
Segments, Strategy, VAS, CLM
and International Business,
Zong China Mobile Pakistan
Wojciech Ploski, Chief Commercial
Officer, Roshan, Afghanistan
Francois Baron,
Senior Director Marketing, du, UAE
SolaiMan Alam,
Head of Mobile Financial Services,
Orascom Telecom Bangladesh
(Banglalink)
Refreshments and Exhibition Visit
Confirm your pass today – call +44(0) 20 7017 5506
Official Publishing Opportunities for GSM>3G Middle East 2010
MARKET
UPDATES
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MONDAY 7TH DECEMBER 2009
Middle
iddle East standing tall
AS the rest of the world struggles in
the grip of the economic crisis, the
Middle East has remained a bastion
of growth. Even as Dubai welcomes
the telecom industry’s biggest and
brightest players, the dust was already settling on a financial setback
which shook the local market only
days before.
When Dubai World, the country’s
main government-backed development group announced a restructuring of its sizeable debt obligations,
many expected a day of reckoning.
But what took place was effectively
a brief market panic followed by a
state of calm. At the same time, construction on Dubai’s newest crown
jewel and the world’s tallest building
- the Burj Dubai - standing at more
than 800 metres high, was drawing
to a close.
Coincidence it may be, but work
started on the Burj back in 2004 when
Dubai’s confidence was at a peak and
business everywhere was booming.
So when the tower opens in early
January 2010, it will stand as a symbol
of how not just Dubai, but also the
Middle East region, has weathered
the economic storm and emerged in
a new age with a new, perhaps more
conservative, outlook.
While the Middle East and Gulf
region has benefitted from the
liberalisation of markets in many
states, through reduced regulations
on foreign ownership and investment, which has acted as an incentive for foreign and private sector
business, it’s fair to say the effects of
the economic climate are still being
felt. Indeed, the opening focus of the
GSM>3G Middle East Telco World
Summit is on international expansion opportunities for Middle Eastern
operators. The participants in the plenary session, which include Dr Saad
Al Barrack, CEO of Zain and Jamal
Jarwan, group chief international
investments officer for Etisalat, will
investigate how carriers can maximise opportunities for expansion as a
result of the economic crisis.
“Since the onset of the recession,
investors in telecoms have become
more cautious, in stark contrast to
the bubble that built up in telecom-
Gulf
ulf cable deployment
to spur regional growth
THE telecoms industry in the Gulf
region is in the throes of change with
mobile
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players are expanding into Africa and
Asia Pacific to continue growing, but
there is also a need for more domestic
capacity to support growth at home in
both the mobile and fixed markets.
Members of the Gulf Cooperation
Council (GCC), which consists of
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Bahrain, Kuwait, Oman, Qatar, Saudi
Arabia and the United Arab Emirates
are feeling the heat in markets that have
become more open and because penetration rates are well over 100 per cent.
There were 57 million mobile
subscriptions in the GCC at the end of
September 2009, a figure that was up
26 per cent from 45 million at the end
of September 2008.
Last week, network operator Tata
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Communications signed strategic
partnership agreements with several of
the region’s major telecoms carriers to
establish a new cable that will connect
the region directly to the world’s major
business hubs and city centres via Tata’s
global network.
The partners are Bahrain Internet
Exchange, Nawras of Oman, Qatar
Telecom, Mobily Saudi Arabia and
Etisalat of the United Arab Emirates, which will each be the exclusive
landing party for the TGN Gulf Cable
System in their respective geography.
The cable and the relationships with
the landing parties will be further
developed to provide an extended portfolio of value added services for local
and global enterprise customers, Tata
said. Using their own cable station, each
party will have access to a high speed
route to the global market, and will
benefit from much needed resilience
and diversity to the infrastructure in
each country. This capacity will enable
expansion in broadband penetration,
internet usage and enterprise applications, the consortium said.
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asset prices over the previous few
years,” said Matthew Reed, principal analyst for the Middle East at
Informa Telecoms & Media. “Egypt
pulled plans to offer a second-fixed
licence because of the recession, for
example. And at a retail level, consumers appear to have become more
price-conscious - though increasing
price competition is a consequence
of the debut of new operators in
Kuwait, Qatar and Saudi Arabia,
as much as it is due to a change in
consumer sentiment.”
Nowhere is local competition more
intense than in Saudi Arabia, which
is the third largest mobile market in
the Middle East, with over 35 million mobile subscriptions, and the
introduction of a third player, Zain,
in 2008. Speaking to the Show Daily,
Hany Mokhtar, executive manager,
business segments, for Mobily, Saudi’s
second biggest mobile operator, said:
“The impact is really tough on North
Africa, Egypt and Levant, yet it is
mild when coming to the Gulf region,
yet in all cases, the telecommunications sector is now working from
a cost effective perspective rather
than a sole solution or business tool,
which is being reflected in most of
the operators’ ads.”
2009 also saw the launch of the
first two MVNOs in the Middle
East, which commenced operations
in Oman in the second quarter and
fuelled competition further. Friendi
made its debut in April, and Renna
followed shortly after. Both Friendi
and Renna are hosted on the network of Oman Mobile and have each
said that they had attracted more
than 50,000 subscriptions within two
months of launch.
In order to combat this competitive
intensity, there will be much talk at
the event on how mobile operators
are using Value Added Services (VAS)
like music and entertainment-related
content, location-based services,
and social networking to derive new
revenue streams from tech-savvy
customers.
Dubai plays host to
telco agenda setters
THE Dubai World Trade Centre
opened its doors today for the 14th
annual leading telecoms event for
the Middle East region. With over
2,500 pre registered delegates due
to attend the GSM>3G Middle East
Telco World Summit, the local
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The official publishing portfolio – from Mobile Communications International and telecoms.com – for GSM>3G Middle East 2010 provides a
year–round way to communicate your products and services to the Middle Eastern community. Providing unrivalled marketing opportunities
at GSM>3G Middle East – our array of innovative media will ensure that your company stands out from the rest.
RAISE YOUR COMPANY PROFILE
DRIVE MORE TRAFFIC TO YOUR STAND
PROMOTE YOUR COMPANY AS A NON-EXHIBITOR
LAUNCH NEW PRODUCTS AND SERVICES
telecoms market certainly looks
buoyant in the face of the economic
adversity that has been gripping the
rest of the world for the past year
or so, only hitting closer to home
more recently.
The event will live up to its tagline “Setting the Middle East Telco
Agenda” with over 800 registered
operator delegates, representing
85 regional carriers. The caliber of
attendees is also reflected, with 56
per cent of delegates either operator
representatives, C-level executives
or upper management, an increase
of 15 per cent on last year’s figures.
Saudi Arabia has emerged as one
of the region’s mobile powerhouses,
with mobile penetration levels of
122 per cent at the end of September, and over 35 million subscribers. As a result and due to popular
demand, this year’s event includes
a full day in the agenda dedicated
to Saudi Arabia. The Special Focus
Day will take place on day two of the
event and will include presentations
from STC, Mobily and Zain.
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Opportunities include Show Daily Newspapers, Bespoke Magazines, Online News Service and On-Site TV
Call us now for more information: Tim Banham on +44 (0)20 701 75218 or email [email protected]
$GYHUWLQGG
15th Annual
Learn the strategies of 80+ visionary speakers
including 45 operators - 30 at CxO level
Opening Strategic Keynote -Assessing the Potential for LTE in the Middle East
Experience
OPERATOR
COO,
Zain Saudi Arabia
Chairman:
l Saghaeian, Chief Analyst,
A
Wireless Broadband Team, Teyf, Iran
12.05Panel Discussion: Maximising the Potential for Growth in
Iran remains one of the least liberalised
telecoms markets in the region, but with
enormous potential.
the Iranian Telecoms Market
There is already real competition in the mobile market, and a third national
mobile license has been awarded to Tamin Telecom with 3G exclusivity for 2 years.
Launch is planned towards the end of 2010. Iran’s population of over 70 million is
double that of any other country in the region. With 60% under the age of 30, it is a
potentially high growth market. Fixed-line penetration is high in comparison with other
countries in the region. Broadband penetration remains low but the recent launch of
WiMAX and the promise of 3G has the potential to change this. The Iranian Focus
Session will identify and examine the opportunities for growth in this exciting market.
12.45
Great to hear
“
from such diverse
speakers
Saber Feizi,
CEO,
TCI, Iran
Mohammad Taghi Khaki,
CEO,
Mobinnet, Iran
OAR, Jordan
Telecom Group
Lunch
Enhancing Cost-Efficiencies
14.15 Introducing a Managed Services
Strategy to Enhance Cost-Efficiencies
•e
nhancing operational efficiency with a
Managed Service partnership
• enabling operators to focus on core business
• reducing operational downtime
• managing the Managed Service relationship
Salman Albadran,
A good event
“
for building
• reducing expenditure on product development
Akshay Lamba,
Chief Technology Architect,
MTS India
14.55 How Can LTE Technology Enhance Cost Efficiency and Give
Competitive Advantage
• outlining the cost-saving benefits of LTE
• managing the evolution to save costs
• maximizing cost-efficiences
• deploying LTE for competitive advantage
CTO,
VIVA Kuwait
14.35Maximising the Cost Benefits and Revenue-
Generating Opportunities of a Managed Service Partnership
• boosting the top line with a Managed Service partnership
• maximising the partner’s expertise
• saving the cost of re-training existing staff
relationships,
partnerships
and networking
opportunities
ZS, Warid Telecom
Mian Mutti Ur Rehman,
Costing and Regulatory Economist,
Mobilink, Pakistan
15.15 Questions and Discussion
Afternoon Strategic Keynote: Taking Middle East Telecoms into the Future
16.00How is the GSM Arab World Adapting to the
16.20Operator and Analyst Roundtable: Learnings from
Changing Global Telecoms Market?
• update on GSM Arab World networks
• technology choices and developments
• taking the GSM Arab world into the future
Abdulaziz Fakhroo,
Chair GSM Arab World and Senior Director Network
Development and Evolutions, Qtel, Qatar
analyst
OPERATOR
• key strategies for market growth
• operating in competitive market conditions
• developing innovative services
• deploying the latest technologies
• WiMAX deployments - impact on the market
Panellists include
11.45 Iran Market Overview
• current market status - fixed and mobile operators and ISPs
• market penetration information and forecasts
• demographics and market segments
STREAM D:
Hamza Ali, Batelco
• technology status
• predictions for the future of the Iranian telecoms market
Ali Saghaeian, Chief Analyst, Wireless Broadband Team, Teyf, Iran
OPERATOR OPERATOR
OPERATOR
Iranian Focus Session
OPERATOR
10.20 Questions and Discussion
“
STREAM C:
“
The event is a
great opportunity
for networking with
colleagues in the
telecom’s industry
A
yman El Nashar,
Director of Wireless Broadband,
du, UAE
“
OPERATOR
• p
roviding consumers with faster data downloads and improved multimedia
services
• developing a scalable and versatile platform
• Future-proofing the network
• Lessons from the regions first LTE operator
A
hmed Al Faifi,
10.00 Developing a Smooth Migration Strategy to LTE
• why and when should operators consider upgrading to LTE?
• how important is HSPA to the LTE deployment?
• what are the different migration strategies?
“
09.40Fast-Track to the Future with LTE and an Enhanced Customer
the 2010 Summit to Drive Middle East Telecoms into
the Future
Mark Newman,
Chief Research Officer,
Informa Telecoms and Media
Informa Telecoms and Media’s Chief Research Officer, Mark Newman
will lead the closing panel discussion. Mark will be joined by analysts
and operators to summarise the key learnings of the summit, and
discuss the future direction of the Middle East Telco industry.
16.50 Close of Summit
Operators attend FREE - register today: www.comworldseries.com/me
Supported By
Official Partners
Official Publications
Official Online
News Service:
Official Analyst
Partner:
Official Newswire Partner:
Platinum Media Partners
Media Partners
OSSNews
R
E
V
I
E
VASJobs.com
Global mobile VAS & Entertainment job board
W
WirelessDuniya.com
Mobility Blog on Mobile VAS & Mobile Entertainment in Middle East,APAC & India
Community
Partner:
Strategic Operator Partner
Touch & Try the latest solutions of 120 leading
Middle Eastern & international vendors
LTE ZONE
Exhibition Seminar Theatre
Take actionable insights and up-to-the
minute knowledge back to the office from
this 2 day agenda of free-to-air sessions
from leading vendors, up and coming
solutions providers, in-house technical experts and
regional analysts. A mixture of presentations, training
sessions and speed pitches, this fast-paced content
is packed full of the latest solutions, analysis and
product showcases.
VIP Zone
Online Network
A whole section of the exhibition dedicated
Exclusively for VIP pass holders and
to the latest 3.5G+ technology – attend
speakers, the VIP zone is a quiet and
FREE LTE seminars, briefings and learn
comfortable room with business facilities
about network optimisation in a dedicated zone
and refreshments. An opportunity for VIPs
within the exhibition
and speakers to meet, catch up with the office and
take a break from the buzz of the conference and
exhibition.
The event is a great
“
opportunity for networking
with colleagues in the
telecom’s industry
“
Hamza Ali, Batelco
FREE
Exhibition only
passes until
26 November
- register
today!
Strategic Operator Partner
Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976. Since then, it has built up state-of-the-art telecom
infrastructure and taken a leadership position of innovation and reliability among regional and international operators. Etisalat was ranked as the 6th best
performing Arab company by ‘Forbes Arabia’ magazine in 2006, from among 1600 Arab joint stock companies in various sectors. The corporation was also
identified as one of the top 500 global companies based on market capitalisation by ‘Financial Times’. Etisalat’s contribution to ICT development in the UAE
caused the World Economic Forum, in its annual ‘Global Information Technology Report 2006-07’, to again rank the United Arab Emirates as the leading country in
the Arab world for “Networked Readiness”, with a worldwide ranking of 29. Etisalat offers fixed line services over the Next Generation Network, and enables mobile
users with a range of services and applications such as GPRS, 3.5G, BlackBerry and more. Internet users too experience value-additions such as free anti-spam
and anti-virus programmes, expanded mailboxes, upgrades of broadband connection speeds and other benefits. Penetration of Etisalat’s mobile phone service
in the UAE has crossed 140 per cent of the population. Internet and broadband penetration in the UAE has reached 60 per cent, a significant achievement by
Etisalat compared to regional average. In addition to the UAE, Etisalat has now expanded to manage and operate telecom companies in Saudi Arabia, Egypt,
Sudan, Pakistan, Tanzania, Western Africa, and Afghanistan. www.etisalat.ae
FREE LTE Exhibition Seminar Programme
Practical LTE Case Studies, Analyst Briefings and Technical Presentations Theatre – PLUS LTE SPEED SHOWCASE
30th November 2010
11.00 – 11.20Overview of the Middle East Telecoms Market and Forecasts
Mai Barakat, ITM
11.30 – 12.30LTE Seminar by Informa Telecoms Academy
Tony Wakefield, Training Director, Telecoms Academy
12.30 – 12.50 Understanding the Core Network Aspects of LTE
13.00 – 14.30 Lunch
14.30 – 14.50 LTE Analysis LTE Overview, Network Architecture, Protocols, Procedures and Interfaces
Kris Szaniawski, Principal Analyst, Informa Telecoms and Media
15.00 – 16.00LTE Speed Showcase: 9 LTE solution providers will have 3 minutes each to present their solutions. The audience will then vote for the solution with most potential to generate revenues
of minimise costs.
1st December 2010
09.30 – 10.30 LTE Seminar by Informa Telecoms Academy
Dave McNally, Trainer, Informa Telecoms Academy
10.40 – 11.10 LTE Service Architecture Evolution
11.20 – 11.50 Understanding LTE Network Architecture
12.40 – 14.30 Lunch
14.30 – 14.50 Technology Roadmaps Towards LTE
15.00 – 15.20 Detailing LTE interworking with 2G/3G wireless networks
15.30 - 15.50 Key planning aspects for LTE deployments
16.00
Close of Seminar
16.10 – 16.30 Analysing LTE Deployment Scenarios
16.40 – 17.00 The Significance of MIMO Antennas to LTE
FREE Exhibition passes available until Nov 26 www.comworldseries.com/me
Several ban
for delegate
access the o
meetings an
15th Annual
Network with 2000+ key decision makers with
an interest in the Middle East
Publishing / Press Zone
nks of computers are available
es, speakers and exhibitors to
online networking tool to set up
nd browse the delegate lists.
Find all of Middle East’s leading
telecoms and ICT magazines,
latest press releases and stories.
Keep up to speed with the latest
market developments and commentary,
write and file your own story or simply
leave your press pack here for others.
Stands
Selling out
Fast
CONTACT
US TODAY!
2010 Sponsors
Nokia Siemens Networks is a leading
global enabler of telecommunications
services. With its focus on innovation and
sustainability, the company provides a
complete portfolio of mobile, fixed and
converged network technology, as well as professional services
including consultancy and systems integration, deployment,
maintenance and managed services. It is one of the largest
telecommunications hardware, software and professional services
companies in the world. Operating in 150 countries, its headquarters
are in Espoo, Finland. www.nokiasiemensnetworks.com
amazing experiences on mobile phones. Myriad also develops
USSD-based customer self-care platforms that deliver over
10 billion messages a year to 220 million mobile users across
more than 30 mobile operators worldwide. Myriad was
created from the combination of industry-leading companies,
Esmertec and Purple Labs, and holds the broadest and most
market-proven portfolio of any mobile software company in
the world. Given this unrivalled portfolio of software and the
deep expertise of their engineering team, they are regarded as
the partner of choice for manufacturers and network operators
seeking to create branded experiences on the mobile handset.
Headquartered in Dübendorf-Zürich Switzerland, Myriad
operates worldwide with offices in France, UK, USA, Mexico,
China, South Korea, Taiwan, Japan and Australia. For more
information, please visit: www.myriadgroup.com
LTE Focus Day Silver Sponsor and Event Sponsor
Event Sponsor
LTE Focus Day Gold Sponsor
Ericsson is the world’s leading provider of technology
and services to telecom operators. Ericsson is the leader
in 2G, 3G and 4G mobile technologies, and provides
support for networks with over 1 billion subscribers
and has a leading position in managed services. The
company’s portfolio comprises of mobile and fixed network
infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media
industry. The Sony Ericsson and ST-Ericsson joint ventures provide
consumers with feature-rich personal mobile devices. Ericsson has
been present in the Middle East for more than 50 years. Ericsson
has during these years been working closely with the operators on
creating, developing and growing the telecom market in the region.
Ericsson has activities and operations in all 22 countries in Middle
East and offices in 20 (Yemen and Afghanistan exceptions). We are
around 4,000 employees. Today we do business with more than
36 operators in the region. (The Ericsson Middle East operation
comprises the following countries; Bahrain, UAE, Yemen, Qatar,
Kuwait, Saudi Arabia, Jordan, Lebanon, Syria, Iran, Iraq, Oman,
Pakistan, Afghanistan, Turkey, Egypt, Sudan)
Event Sponsor
Comviva is the global leader in
providing mobile solutions beyond
VAS. With an extensive portfolio of
products and solutions that encompass content, commerce
and community-related offerings, Comviva enables operators to
offer services that enrich mobile users’ lives. Comviva enhances
operator efficiencies and revenue performance by adding value at
every stage of the customer lifecycle – from prepaid subscription
and etop-up to customer care, and from real-time promotions and
loyalty management to billing solutions. Comviva has extensive
expertise in delivering and managing mobile solutions that extend
beyond VAS, powering solutions to mobile operators in more than
85 countries worldwide and reaching over 600 million subscribers
globally. For more information, visit www.comviva.com
Water Bottle Sponsor
15th Annual
Discover the latest technologies and solutions
from the world’s leading providers including:
Nokia Siemens Networks • AB Card • Acision • Actel • Actix • Adaptive
Mobile • Adfortel • Al Babtain • Al Bahar • Apliman • Argus Technologies
• Aspect Tools • Astellia • Bayt • Beecell • Belgacom • Bercut • BlueFish
• Bridgewater • Business Logic Systems • Comfone • Comms MEA
• Comprion • Comviva • Convergys • Creativity Software • Cullinan
Consulting • D V V • Datakat • Defne • Detecon • EDCH • eServGlobal
• Etisalat • Evistel • Evolving Systems • FutureCard • Gemalto • Globitel
• Huawei • IDT • I-New • Info2Cell • Informa • Inkript • ITS • Jinny
• MCTEL • Media Zone • MobiNets • Mobiserve • Moseco Group •
Movius • Myriad France • Nassej • Nexus Telecom • NomD • Oberthur
Technologies • Opencode • Openwave • Opera Software • Orga Systems
• P3 Communications Gmbh • Panasonic Marketing Middle East FZE •
Peter Service • Phoney Tunes • Power Oasis • Powerwave • Qanawat •
QUALCOMM • Roamware • Sagem Orga • SAMENA • SmartTrust • SNS
• Streamwide • Swiss Post • Symsoft • TATA Communications • Tajseed •
Tawosol-IT • Techmahindra • Technology Partners • Telenity • Trace Media
• Vodafone International Services • Volubill • Workz Middle East • Wuhan
Tianju Technology
Don’t let your competition
get ahead
contact William Neil today to find out more about our
bespoke sponsorship and exhibition packages for
GSM>3G Middle East Telco World Summit 2010.
[email protected]
+44 (0)20 7017 5321
Belgacom International Carrier Services
S.A./NV (Belgacom ICS) is a leading
global carrier of voice, data and value
added services to over 500 wireless,
wireline and service providers through sales offices in Brussels,
Bern, Dubai, Singapore and New York. Belgacom ICS is at the
forefront of the international communications industry, acting
as a catalyst for growth, both in terms of traffic and reach. The
company aims to enable global interworking across all networks,
technologies and services. As a result of this approach and the
joint venture with Swisscom ICS, Belgacom International Carrier
Services is now one of the largest wholesale voice carrier and a
world leader in data transit services.
For more information, please visit www.belgacom-ics.com
Event Sponsor
Cisco is the worldwide leader in networking for
the Internet. Today, networks are an essential
part of business, education, government and
home communications, and Cisco Internet
Protocol-based (IP) networking solutions are the foundation of
these networks. Cisco hardware, software, and service offerings
are used to create Internet solutions that allow individuals,
companies, and countries to increase productivity, improve
customer satisfaction and strengthen competitive advantage.
The Cisco name has become synonymous with the Internet,
as well as with the productivity improvements that Internet
business solutions provide. At Cisco, our vision is to change
the way people work, live, play and learn. Cisco was founded
in 1984 by a small group of computer scientists from Stanford
University. In terms of technologies, Cisco’s focus is on Internet
Security, Data Centers and Unified Communication. Today the
company has over 600 employees working in the Middle East
with offices in the United Arab Emirates, Qatar, Kuwait, Bahrain,
Lebanon and Jordan. Cisco started its operations in the Middle
East region in 1993 and has opened its first office in Dubai,
United Arab Emirates, in 1994. In the UAE, Cisco maintains three
offices located in Dubai and Abu Dhabi, including an office for
Cisco Capital in DIFC. Information about Cisco can be found at
http://www.cisco.com. For ongoing news, please go to http://
newsroom.cisco.com.
Event Sponsor
Myriad Group AG (SIX Symbol: MYRN)
is a global leader in mobile technology
and has shipped over 3.5 billion software
applications in more than 2 billion
phones. Its comprehensive portfolio includes browsers,
messaging, Java, social networking, user interfaces and
middleware for all types of mobile phones, from ultra-low
cost handsets to advanced smartphones. The company
provides both individual components and complete solutions,
which enable handset manufacturers and operators to deliver
eServGlobal invents smart communication and
payment services for telecommunications service
providers operating on all generation networks. Over
80 of the world’s leading service providers, with
over 400 million mobile subscribers in more than
50 countries, are taking advantage of eServGlobal’s end-to-end
solutions and expertise to quickly deliver revenue-generating
services.
Event Sponsor
EXCITOR is a software company that
develops and sells DME (Dynamic Mobile
B Y E X C I T O R
Exchange) to enterprises of all sizes that
need to mobilize their workforces and effectively manage their
mobile fleets. DME ensures that companies can administer and
support many mobile units – centrally and effectively – without
compromising security. DME supports all major mobile OS, runs
on all networks, and is operator-independent. DME also provides
users secure access to company e-mail, calendar, documents
and contacts on their smartphones. With offices in Denmark,
UK, Sweden and Philippines and partners in Germany, Norway,
Benelux, Ireland and Spain, Excitor is present in Europe’s largest
mobility markets.
Event Sponsor
SmartTrust is a developer of MDM and SIM
management software designed to provide
mobile network operators improved awareness
of their subscribers and efficient management
of the devices on their network as well as the opportunity
to quickly and easily offer targeted revenue generating
services and applications. Growing mobile since 1991,
leading the way in OTA solutions since 1997 and pioneering
integrated (U)SIM and Terminal Management since 2002
SmartTrust is uniquely positioned to assist operators
in meeting the challenges of today’s mobile market.
SmartTrust provides operators with a single system that
can be used to meet a variety of challenges spanning
both service and mobile device management. Collectively
facilitating the management of over a billion subscribers
at mobile operators around the world, no other OTA
solutions provider has a standard platform that has been
as thoroughly proven in the field as the SmartTrust. With
a complete portfolio of SIM and Device Management
offerings which facilitate the initial handset configuration
and the continual support and servicing of the device,
SmartTrust technology is relied upon by top mobile
network operators around the world including AT&T, Bharti,
BSNL, Millicom, Orascom, Reliance, Telenor, T-Mobile and
Vodafone. For more information visit www.smarttrust.com
Associate Sponsor
PETER-SERVICE occupies one of
the leading positions among the
developers of innovative billing and
CRM solutions for the telecom sector and possesses a unique
experience in delivering projects for major telecom operators of
all standards. PETER-SERVICE was founded in 1992 with head
office in St. Petersburg. The Company has sold more than 150
projects for more than 50 telecom operators in 9 countries. More
information about the Company can be found at: www.billing.ru
Associate Sponsor
Bytemobile’s Unison™ Mobile
Internet Platform enables wireless
operators to meet consumer demand for mobile video and web
content. The company’s solutions also dramatically improve
bandwidth efficiency and reduce infrastructure costs throughout
the network. Specific product capabilities include web and
multimedia optimization, intelligent traffic control, content
management applications, and market analytics. Bytemobile®
products and services have been deployed with 117 operators
in 58 countries and eight of the world’s top 10 tier-one operators.
The company is committed to helping its customers and partners
deliver green mobile internet services in a sustainable network
environment. To learn more, visit www.bytemobile.com.
We advise everyone to attend
“
this forum & exhibition to share the
know-how & best practice between
people from different cultures
“
king Tool Zone
Ahmed Mokhles, Group Senior VP Marketing, Etisalat
Contact us today for remaining sponsorship & Exhibition opportunities –
email [email protected]
4 Easy Ways to Register to
GSM>3G Middle East
Telco World Summit
1. Online: www.comworldseries.com/me
2. Email: [email protected]
3. Telephone: +44 (0)20 7017 5506
4. Fax: +44 (0)20 7017 4747
Dubai International Conference Centre, Dubai, UAE
Event code: I0G8M
Group Discounts Available
Call+44(0)2070175391
When booking please quote:
FREE Passes Available for Operators
& Regulators from The Middle East
Step 1 – choose your passes (3 for 2 and Group discounts available call
+44 (0) 20 7017 5391)
Passes for Operators & Regulators Regional* Operators & Regulators**
International Operators & Regulators**
Conference Passes for Non - Operators
Regional* Non-Operator Companies International Non-Operators Exhibition Only Passes
Available to all companies Telecoms HR Forum Passes Operators, Regulators & Members of the HR Team Non operators and other team members Until 16 November
q FREE q US$999
Until 26 October q US$999
q US$1999
Until 26 November
q FREE Until 26 October
q US$750
q US$1499
q I am interested in more info on the MENA telecoms HR & Recruitment Summit
Mobile Healthcare Industry Summit For Healthcare Providers
Operators
Non Operators
Until 29 October
q FREE
q US$750
q US$1499
From 17 November
q US$199
q US$1299
From 27 October
q US$1299
q US$2299
From 27 November
q US$199
From 27 October
q US$1000
q US$2000
From 30 October
98%
�
First Name________________________________________________________________________________________
Job Title__________________________________________________________________________________________
Company_________________________________________________________________________________________
Department_______________________________________________________________________________________
Emal_____________________________________________________________________________________________
Direct Telephone______________________________________Mobile_ ______________________________________
Address_ _________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
State any Special Requirements:_____________________________________________________________________
q I am unable to attend, please send me online access to the conference documentation - £325 + 17.5% VAT
 
Delegate (Mr/Mrs/Ms/Miss/Dr) Family Name__________________________________________________________
Nature of Company Business________________________________________________________________
Tel +971 4 3321000, Fax +971 4 3318034
Website: www.dwtc.com
Accommodation: The cost of accommodation is not
included in the conference fee. Hotels can be booked
at competitive rates via the event website. Visit www.
comworldseries.com/me for current deals.
Please note: We operate a strict no business card
or ID no entry policy at events. We will not be able to
allow access to the event for anyone not supplying a
business card or ID.
Terms and Conditions: Free Places: The conference
is FREE to all Regional Operators & Regulators
as listed in the pricing options on this page. Free
attendance ONLY applies until the 16 November
2010. Multiple booking discounts will only be valid
for delegates from the same company when booked
as a group at the same time. All fees include lunch,
refreshments and conference documentation
Payment Information: All conference fees should be
made by cheque, credit card in US$. Cheques should
be made payable to Informa UK Ltd. Payment must
be received by 16 November 2010 in order to secure
your place. Please quote the delegate name and the
event I0G8M as a reference on all transactions.
Cancellations: If you should cancel a conference
registration before 16 November 2010 you will
Step 2 – DELEGATE DETAILS (for ease, attach your business card)
Please photocopy form for multiple bookings
Postcode/Zip Code________________________________________________________________________________
q US$1000
q US$2000
q I would like to attend the Telecoms Academy Training courses
*Regional = Afghanistan, Bahrain, Egypt, Iran, Iraq,
Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi
Arabia, Syria, Turkey, United Arab Emirates, Yemen
** To qualify for the free ‘Operator/Service
Provider’ passes, companies must meet the
following criterion: Provision of telecommunications
services to private/domestic/residential consumers
and/or business/enterprise customers as the primary
activity of the business in the region in which a given
World Series event is taking place. ‘Service Providers’,
as we define them may or may not own and operate
telecommunications network infrastructure. MVNOs,
VNOs, some resellers and other ‘virtual’ service
providers therefore qualify. ‘Operators/Service
Providers’ as we define them do NOT include
businesses whose principal activity is the sale of
connectivity, bandwidth, backhaul, interconnection
services etc. on a wholesale basis to other carriers/
operators/service providers. In the case of subsidiary
carrier services/wholesale businesses whose parent
companies are service providers (as defined above) in
other markets, we do not consider these to qualify for
‘Operator/Service Provider’ passes. These definitions,
and their application in particular cases, are at the
discretion of Informa Telecoms & Media.
Venue: Dubai International Convention and Exhibition
Centre, PO Box 9292, Dubai, United Arab Emirates
FREE Exhibition Passes
Available
receive a refund less a cancellation charge of 50%
plus US$200 admin charge for all Non-Regional
Operator, Regional Non-Operator and Non-Regional
Non-Operator bookings. For all Regional Operators a
cancellation charge of US$200 applies if you cancel
before 17 November 2010. We regret that no refunds
can be made for cancellations received after this
date. We welcome substitute delegates at any time.
It may be necessary for reasons beyond the control
of the organisers to alter the content and the timing
of the programme or t he identity of the speakers.
Are you registered?: You will always receive an
acknowledgement of your booking. If you do not
receive anything, please call us on +44 (0)20 7017
5506 to make sure we have received your booking.
Data Protection: The personal information shown,
and/or provided by you will be held on a database
and shared with companies in the Informa Group. It
may be used to keep you, or any additional names
provided by you up to date with developments
in your industry. Sometimes your details may
be obtained from or made available to external
companies for marketing purposes. If you do not
wish your details to be used for this purpose, please
write to: The Database Manager, Informa UK Ltd, 29
Bressenden Place, London SW1E 5DR, UK. Tel:+44
(0)20 7017 4555 or Email:[email protected]
Step 3 – Payment details
q E nclosed is a cheque made payable to Informa UK Ltd (Ref: I0g8m)
q
q Please charge my credit card
q
q
q
Card No
(Last 3 digits on signature
strip on back of credit card.
AMEX - 4 digit number on front of card)
Expiry Date _ _ / _ _ CVV Number
Card Billing Address________________________________________________________________________________
__________________________________________________________________________________________________
Card Holder’s Name________________________________________________________________________________
Signature_____________________________________________________________________ Date _ _ / _ _ / _ _
Yes I agree to the Terms & Cancellations Conditions as stated on this form
Contact Tel No for Card Holder:______________________________________________________________________
For further information on payment details visit www.payments.informa.com/telecoms or call +44 (0)20 7017 5506
Join us at
of the Telecoms Mini MBA delegates rated
the course as GOOD or EXCELLENT
Attend the Telecoms Mini MBA or LTE Explained in Dubai alongside
GSM >3G Middle East and GAIN FREE ENTRY TO THE EXHIBITION
N
Telecoms Mini
MBA
A five day, highly practical and interactive
programme for mid to senior professionals which
focuses on real business, technology and
industry issues.
The Telecoms Mini MBA is the most established and
respected specialist Telecoms Business Programme.
Over the last 5 years, 3,250 delegates from 350
companies in 110 countries worldwide have
completed a Telecoms Mini MBA programme.
LTE Explained
5 th ow in
ye its
ar
!
“Effective, detailed, well delivered! Absolutely the most specific, hard hitting
and ‘to the point’ telecoms training I have received” TO, ERICSSON
28 November – 2 December 2010 Dubai, UAE
Developing dynamic and effective telecoms
professionals to deliver organisational success
> Emerging Technologies
STEP UP TO THE NEXT LEVEL
Be better equipped to make more confident and
commercially grounded strategic decisions and technology choices.
Enhance your strategic direction with:
> Telecoms Market and Industry Intelligence
Gain a clear picture of the telecommunications market dynamics and the
future direction of the industry with exclusive market intelligence from
Informa Telecoms & Media.
> Management and Business Skills
Enhance your financial expertise, improve your management techniques
and develop your leadership skills, and build a solid foundation to drive
change and improve standards within your organisation.
> Business Simulation – Island Telco 2010
A unique practical and interactive Business Simulation running
throughout the programme.
“The best case study I’ve worked on.” MM, ORACLE
No other 5-day telecoms business programme delivers the skills
and knowledge you need to understand the industry, your role in
it and improve your contribution to your business.
29 November 2010, Dubai, UAE
This programme provides an excellent overview of LTE (Long Term Evolution), including benefits, limitations,
operation, and evolution from 3G/HSPA.
It identifies the key drivers behind the development of LTE within the 3GPP, as well as implementation options and a
discussion of potential service opportunities. An overview of the key technology concepts of the radio interface and wider
Evolved Packet System (EPS), incorporating the E-UTRAN (Evolved UTRAN) and EPC (Evolved Packet Core) is given, as well
as frequency requirements and licensing issues. A brief comparison with HSPA and WiMAX is made to complete the picture.
SAVE €500
Book by
17 October
COURSE CONTENTS
• Requirements beyond 3G/HSPA
• LTE Radio System (including OFDM)
• Capabilities and Limitations
• Implementation Options
one A specia
day
prog l
ram
me
• The Evolved Packet System (EPS):
Evolved UTRAN (EUTRAN) and
Evolved Packet Core (EPC)
• Service Opportunities
• Frequency Requirements
and Licensing
For more information on these courses and other Telecoms Academy course please contact us:
Telephone: +44 (0)20 7107 4144 Email: [email protected] Visit: www.telecomsacademy.com
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