WTT MG Cover 03.indd

M A R K E T I N G
G U I D E
2 0 0 7
NEWPORT BEACH BREAKERS
World TeamTennis
July 5-25, 2007
OTHER LEAG UE
TEAMS INCLUDE
S T.
L O UI S
ACE S
YO R K
B UZ Z
N E W
H O US TO N
K AN S AS
W R AN G L E R S
CI TY
E X PL O R E R S
S PR I N G F I E L D
N E W
YO R K
PH I L AD E L PH I A
S PO R TI M E S
F R E E D O M S
B O S TO N
L O B S TE R S
D E L AW AR E
S ACR AM E N TO
H AR TF O R D
L AS E R S
S M AS H
CAPI TAL S
F O X F O R CE
LEA GUE
&
N EW P OR T
B E A C H
B R E A KE R S
O V E R V I E W
LEAGUE OVERVIEW
World TeamTennis is a professional
sports league unlike any other.
As the only co-ed professional
sports league in the world, World
TeamTennis promotes competition,
equality, and fun. WTT’s innovative
gender balanced professional sports
team concept consists of two men,
two women and a coach, and
is played in an exciting format
that gives fans the opportunity to
watch world-class male and female
professional athletes compete for the
same team in singles, doubles and
mixed doubles.
It’s tennis like you have never seen
before! In addition to the great
play, WTT features and encourages
cheering, music, access to players,
and other unique and interactive
ways of bringing our fans close
to the action. Co-founded 32 years
ago by tennis legend and American
icon Billie Jean King and her
former husband Larry King, WTT
Billie Jean King
showcases the greatest tennis
players in the world at all stages
of their epic careers. Throughout
its history World TeamTennis has
Travis Vandenberg
proven to be a source of unmatched
entertainment. And access to the
biggest and best tennis stars of our
fans' own community is the league’s
Foto: Jonathan Exley
greatest virtue.
N EWPO R T
BEAC H
B R E A KE R S
S E A S O N
O V E R V I E W
What
Newport Beach Breakers 2007 Season
When
Seven Home Matches between
July 5-25, 2007
Where
Breakers Stadium
Newport Beach Country Club
1600 East Pacific Coast Highway
Newport Beach, CA 92660
Seating Capacity ~ 2,500
Who
Through the first four seasons the Breakers
have showcased the best tennis talent on earth
in Newport Beach, including tennis legend and
14-time Grand Slam Champion Pete Sampras
and US OPEN and Wimbledon Champion
Maria Sharapova. Other tennis stars the
Breakers/WTT have brought to the community
include Andre Agassi, Andy Roddick, Anna
Kournikova, John McEnroe, Monica Seles, and
many more. Furthermore, tennis great and
champion for social equality, Billie Jean King,
is actively involved as the co-owner of the
Newport Beach Breakers.
Television Coverage
The Breakers have received significant national
and local television coverage. Past TV partners
include ESPN, OLN, The Tennis Channel, and
Cox Communications. The Breakers 2007
season will receive comparable TV and
media exposure.
WORLD
T EAM T EN N IS
TE A MS
World TeamTennis is made up of 11
professional franchises across the country,
divided into two conferences. During the WTT
season in July each team hosts seven home
matches and plays seven matches on the road.
The top two teams in each conference advance
to the WTT Championship Weekend to compete
for league supremacy and the coveted King
Trophy July 27-29 in Sacramento.
Format
World TeamTennis matches are much
different then a regular tennis match. A WTT
match guarantees five total sets, and each
set is unique. The order of play is selected
by the home team and contains one set of
men’s singles, women’s singles, men’s doubles,
women’s doubles and mixed doubles.
EASTERN
CONFERENCE
Boston Lobsters
Delaware Smash
New York Buzz
New York Sportimes
Philadelphia Freedoms
WTT Greats
The greatest tennis stars and celebrities in
the world have and continue to play World
TeamTennis. WTT features a mix of current
tennis stars and all-time legends. Notable
players include: Pete Sampras, Maria
Sharapova, Andre Agassi, Anna Kournikova,
John McEnroe, Monica Seles, Andy Roddick,
Lindsay Davenport, Jimmy Connors, Martina
Navratilova, Patrick Rafter, Venus Williams, the
Bryan Brothers, Chris Evert and many more.
WESTERN
CONFERENCE
Newport Beach Breakers
Houston Wranglers
Kansas City Explorers
Sacramento Capitals
Springfield Lasers
St. Louis Aces
WORLD
T EAM T EN N IS
H I S TO R Y
1970s
More than 1 million people watch Chris Evert, Ilie Nastase, Rod
Laver and the greatest stars in the game as World TeamTennis
makes its debut on the tennis scene in communities and television
homes around the country.
Penn signs on as official tennis ball of the League.
1980s
World TeamTennis doubles in size. As head of the eight team
League, Billie Jean King becomes the first woman commissioner in
professional sports history. Domino's pizza signs a multi-million dollar
contract to sponsor the professional and recreational programs.
1990s
Jimmy Connors and Martina Navratilova agree to multi-year
contracts beginning in 1991.
The fab five take to the WTT courts. Former #1's: Tracy Austin, Bjorn
Borg, Jimmy Connors, Martina Navratilova, and Mats Wilander all
play World TeamTennis in 1993.
2000s
The Sacramento Capitals along with team leader, Andre Agassi,
take home the King Trophy in 2002. The Capitals complete an
unprecedented run to the championships by winning five titles in
six years.
Another innovation, WTT introduces the Coaches Challenge in 2005.
This is the first time instant replay technology is used in professional
tennis competition.
With record breaking attendance, the top stars in the world, and
12 franchises around the country, Advanta, America's leading small
business credit card company, becomes presenting sponsor of the
League in 2005 and signs a four-year deal.
WORLD
T EAM T EN N IS
O V E R V I E W
WORLD TEAMTENNIS PRO LEAGUE
CHAMPIONSHIP TEAMS
1974
Denver Racquets
1975
Pittsburgh Triangles
1976
New York Sets
1977
New York Apples
1978
Los Angeles Strings
1979-80
League Hiatus
1981
Los Angeles Strings
1982
Dallas Stars
1983
Chicago Frye
1984
San Diego Buds
1985
San Diego Buds
1986
San Antonio Racquets
1987
Charlotte Heat
1988
Charlotte Heat
1989
San Antonio Racquets
1990
Los Angeles Strings
1991
Atlanta Thunder
1992
Atlanta Thunder
1993
Wichita Advantage
1994
New Jersey Stars
1995
New Jersey Stars
1996
St. Louis Aces
1997
Sacramento Capitals
1998
Sacramento Capitals
1999
Sacramento Capitals
2000
Sacramento Capitals
2001
Philadelphia Freedoms
2002
Sacramento Capitals
2003
Delaware Smash
• To Play Let Serves
2004
Newport Beach Breakers
2005
New York Sportimes
• To include player names on the back of
their shirts
2006
Philadelphia Freedoms
WTT Innovations
WTT is considered the “think-tank” for
the sport of tennis, always eager to
incorporate ways of improving the fan
experience. WTT firsts include:
• Instant Replay Technology in tennis
competition with the WTT
Coaches Challenge
• Professional sports league where men
and women have equal roles
• Professional tennis competition to feature
no-ad scoring
• Ongoing tennis competition (besides
Davis Cup & Fed Cup) to feature
on-court coaching
• Multi-colored court
CHA R IT Y
When you sponsor the Newport Beach
Breakers you become a benefactor to Hoag
Memorial Hospital Presbyterian in Newport
Beach, one of the nation’s finest not-for-profit
hospitals. The proceeds from the Newport
Beach Breakers will be an important resource
to Hoag Hospital’s ability to expand facilities in
response to community needs. Hoag Hospital’s
future plans for extensive replacement and
expansion projects will bring enhanced services
to this community for years to come, beginning
with a new home for the world-renowned
Hoag Heart and Vascular Institute.
Furthermore, besides Hoag Hospital the
Newport Beach Breakers will benefit several
other worthy charities, including WTT/Billie
Jean King charities, such as the Women’s
Sports Foundation, and many more charities
to be determined.
Thanks to our sponsors, proceeds from the
Newport Beach Breakers will make a major
impact in our community all year long.
A UDIEN C E
As a marketing vehicle, the
fans of tennis today then
Newport Beach Breakers
ever before.
deliver a dream audience.
Undeniably, tennis is regaining
World TeamTennis fan base
its foothold in American sports.
is comprised of affluent,
The sport has certainly come a
active, educated individuals
long way, emerging from the
who represent the perfect
rivalries of such tennis legends
demographic and psychographic
as Billie Jean King and Chris
audience. They are decision
Evert, Monica Seles and Steffi
makers and opinion leaders
Graf, John McEnroe and Jimmy
who embody the spending
Connors, and Andre Agassi
habits that companies love to
and Pete Sampras. Today’s top
court. The following pages
talents range from hard-hitting
provide additional details about
Americans Andy Roddick, James
the strength of the Newport
Blake, and Venus and Serena
Beach Breakers/WTT audience.
Williams; to international
sensations Roger Federer and
Furthermore, the subsequent
Maria Sharapova; to Grand
pages represent the strong state
Slam Champions Lindsay
of tennis as a sport. In general
Davenport, Martina Hingis, and
tennis is growing in popularity,
Rafael Nadal; to future superstars
demonstrated by the rise in
Nicole Vaidisova and Sam
overall participation and television
Querrey. With such an extensive
ratings. Indeed both recreational
array of talent it is no wonder
and professional tennis is thriving:
the condition of tennis is robust.
court time across the country is
The following pages showcase
limited, sales of tennis equipment,
this fact.
particularly racquets, is booming,
and tournaments across the world
are breaking attendance records.
More people consider themselves
AUDIENCE
The Newport Beach Breakers/
ST RAT E G IC
T AR G ET
Interest in tennis
is increasing
• 87 million viewers watched all or part of the
2006 US Open, the most since 2002 when the
two finals included Venus vs. Serena and Pete
vs. Andre
• CBS ratings were up 22% overall in 2005
vs. 2004. USA Network ratings were up 5%
as well
• The US Open Series attracted 41 million
domestic viewers over the summer of 2005
• Cumulative TV ratings for US Open Series
events have increased 50% since the US
Open Series launch (2003 vs. 2005)
• US Open.org received 27 million visits in
2005, a record, and a traffic increase of
74% vs. 2004
Source: SGMA 2006 Superstudy
Additional Overall Tennis Fan/
Participation Statistics/Trends
GROWTH
OF
TENNIS
PARTICIPANTS
Tennis Participation
Year
Total Players
(1 + in past year)
Regular Players
(4-20 in past year)
Frequent Players
(21 + in past year)
2003
24
10.8
4.6
2002
24
10.8
4.9
2001
22.8
11.4
5.7
2000
23.7
11.4
5.9
1999
24.6
10.4
6.1
1996
22.7
8.7
5.4
1995
20.6
7.7
5.4
* Chart shows Millions
Source: Tennis Industry Association
ST RAT E G IC
T AR G ET
Tennis is the Only Traditional Sport to Grow in
the Past Five Years
Tennis
Football (net)
Swimming (recreation)
Bicycling (recreation)
Soccer (net)
Racquetball
Fishing (net)
Baseball
Ice Hockey
Volleyball (net)
Gymnastics
Basketball
Skiing (downhill)
Softball (net)
+10.3%
-0.6%
-2.8%
-3.0%
-4.1%
-4.8%
-5.4%
-5.8%
-6.4%
-8.6%
-11.5%
-14.9%
-18.3%
-23%
Source: SGMA 2006 SuperStudy
http://tennisindustry.org/pdfs/Quick_facts.pdf
COMPARATIVE SPONSOR LOYALTY
Nextel Cup
72%
PGA Tour
47%
World TeamTennis
41%
NBA
38%
MLB
37%
Summer/Winter Olympics
37%
0%
25%
World TeamTennis fans are extremely loyal. In
fact, in terms of sponsor and product loyalty,
WTT delivers better then other sports leagues
and events.
50%
75%
100%
ST RAT E G IC
T AR G ET
Southern California Tennis Fans Demographics
and Psychographics:
G ENERAL D EMOG RAPH IC S
Adults
Juniors
Overall
57% Female
47% Female
54% Female
43% Male
53% Male
46% Male
AG E
18 and under
19-34
35-44
45-54
55-64
65 and over
24%
14%
22%
22%
12%
6%
P R O DUCTS US ED O N A R EGUL A R B A S IS
Bottled Water
Vitamins
Iced Tea
Soft Drinks
Yogurt
Diet Drinks
Domestic Beer
Energy Food or Drink
Premium Ice Cream
Imported Beer
Sparkling Water
84%
71%
70%
68%
65%
58%
50%
49%
49%
38%
19%
P L A CE O F P UR CH A S E O F TEN N IS ITEMS
H OU SEH OLD INC OME
Under $25K
$25K to $49K
$50K to $74K
$75K to $99K
$100K to $149K
$150K to $199K
$200K and above
1%
12%
18%
14%
35%
9%
11%
Sporting Goods Store
Tennis Specialty Store
Pro Shop
Internet
Department Store
Mail Order
Other
32%
27%
18%
14%
6%
2%
1%
GEN ER A L TO P ICS
IT EMS OWNED
Personal Computer
Cell Phone
DVD Player
Digital Camera
Video Camera
Fax Machine
MP3 Player
Widescreen Flat TV
Satellite Dish
Palm Pilot or PDA
97%
97%
95%
83%
76%
59%
45%
44%
36%
21%
FREQU ENC Y OF AIR T RAVEL
None
1 to 2 Trips
3 to 5 Trips
More than 5 Trips
5%
18%
27%
50%
Married
College of Further
Advanced Degree
Own Their Home
Have Two or More
Vehicles in Household
Use Internet
Use Internet Frequently
88%
83%
93%
96%
99%
87%
Seventy-Two Percent are More Likely
to Purchase the Product of a
USTA Southern Section Sponsor
because of their Support of
the Section and Tennis
Source: SCTA, http://www.southern.usta.com/sponsors/custom.sps?iType=98
9&icustompageid=4297
ST RAT E G IC
T AR G ET
Newport Beach Breakers Fans & Corporate Audience:
ANNUAL HOUSEHOLD INCOME%
14%
Student
0%
Under $25,000
4%
Over $25,000 but less than $50,000
Over $50,000 but less than $75,000
9%
11%
Over $75,000 but less than $100,000
21%
Over $100,000 but less than $150,000
17%
Over $150,000 but less than $200,000
$200,000 or more
20%
3%
Retired
0%
25%
50%
75%
100%
DISTANCE TRAVELED TO EVENT
Under 10 Miles
AGE
Under 18
44%
11%
18-24
10-24 Miles
3%
39%
25-34
25-49 Miles
10%
50-99 Miles
4%
100+ Miles
3%
10%
35-44
28%
45-64
43%
65+
4%
0%
0%
50%
25%
25%
50%
100%
75%
EDUCATION
GENDER
Male: 53%
High School Grad.
Current HS Student
18%
Female: 47%
College Grad.
Current College Student
56%
Masters Degree
16%
Doctoral Degree
10%
0%
25%
50%
75%
Source: Based on an on-site survey during the 2006 Newport Beach Breakers season.
100%
SPON SO R SH IP
P R OG RA MS
Whether or not you have been to
a Newport Beach Breakers home
match in recent years, you are in
for an exciting surprise this coming
July 2007 — a new location, a
new benefactor and a new style.
Make plans to attend in July and
experience tennis like never before.
The Newport Beach Breakers can
develop a customized sponsorship
package for you to meet the needs
and goals of your company. From
luxurious private skyboxes for client
entertainment and targeted expo
booths for product promotion, to
captive advertising and courtside club
will tailor a proposal specifically for
you. Businesses of any size can capitalize on the excitement and marketing power of the Newport Beach
Breakers by participating in one of
the most versatile and cost effective
marketing and entertaining vehicles
available in our area.
Come out this summer to watch the
stars of the new Newport Beach
Breakers serve up the buzz, rally the
excitement and make tennis memories
right before your eyes.
SPONSORSHIP PROGRAMS
seating, the Newport Beach Breakers
HO SPIT ALI T Y
When the Newport Beach Breakers kick off their 2007 season, there is no
place fans would rather be than in a hospitality venue at the tennis stadium,
enjoying food, beverages and an unmatched view of the action.
1/07.400.LTL.HC
Hospitality venues are the best way to entertain current customers and
develop new business relationships. The Newport Beach Breakers offer a
wide selection of hospitality options designed to meet various sized budgets
and guest lists.
SKYBOXES
Skyboxes are ideal venues situated right on top of the action as
the Newport Beach Breakers stars host the visiting WTT teams from
around the country Loaded with amenities, each skybox can
accommodate up to 36 guests at a time for each of the 7
home matches during the July 2007 season.
Accommodations
Additional
Benefits
• Ownership of a 11’ x 30’
box for all 7 evening
matches with tiered
seating and adjoining
hospitality area for
entertainment
12'
Back
• Full-color logo signage
installed on the front of the
skybox facing the court
• Seating and viewing for up
to 36 guests per match
• Floral decorations including
table centerpieces and buffet
floral pieces
• Security (verification of
guests’ credentials during
hospitality hours.)
Bar
Buffet
• One player guide
advertisement
• Sponsor board and sponsor
page recognition in the
player guide
• Invitation to sponsor day
lunch and planning seminar
28'
• Access for 10 guests before
and after the matches to
the Ocean Deck and happy
hour venue to meet with the
tennis professionals
Credentials
• 4 season badges good for
access to all matches
• Invitations for 8 to the
Breakers Meet the
Team Night
Front
• 36 tickets to each match
SKYBOX FLOOR PLAN
• 4 VIP parking passes to
each match
PACKAGE COST:
$18,950
In addition to the sponsoring fee, sponsor is responsible for food and beverage costs. Food
and beverage service must be arranged through the tennis official caterer.
Side View
BR EAKER S
P AVIL ION
For companies that want to entertain a smaller
number of guests in an exclusive setting, the
Breakers Pavilion offers a private reserved table
for 10 with all of the food and beverage
included for all 7 home nights of Newport
Beach Breakers tennis. Positioned on the
west-end baseline of the stadium, the Breakers
Pavilion offers an unparalleled front row view
of the action on the court. Simply invite your
guests, show up and enjoy.
Each Breakers Pavilion
Table includes:
• 1 table reserved for your company for all 7
tennis matches, hosted in premier location
• 10 tickets, credentialed with access to the
Breakers Pavilion for each match
• Unlimited food and beverage service from
6:30 p.m. – 9:30 p.m. during each match
• Sponsor board and sponsor page recognition
in the players guide
• Invitation to the sponsor day lunch and
planning seminar
• Access for 4 guests before and after the
matches to the Ocean Deck and happy hour
venue to meet with the tennis professionals
• Invitations for 4 to the Breakers Meet the
Team Night
PACKAGE COST:
$9,000
BR EAKER S
ST ADIU M
2007
T IC K ET
P AC K AG E S
The 2007 Newport Beach Breakers are ready to make a splash.
When the season kicks off in July at the new tennis venue at the
Newport Beach Country Club, you will want to be court-side to see
all the action. From Season Club seating to general admission seats,
the Newport Beach Breakers will be the hottest action this summer.
Treat your clients, friends, employees or family members to 7 nights
of world class tennis competition as the Newport Beach Breakers
take on the rest of the WTT teams in their new home arena.
Season Club
Seating for all
7 night matches
• 4 Reserved seats for
all matches
• Padded chairs with
cocktail tables
• Food service available
(at an additional cost)
Season Tickets
• 1 general admission seat for
all 7 night matches.
• Cost: $215 per seat
General Admission
Block tickets
• 1 VIP parking pass
per match
• 10-19 general admission
tickets for all 7 night
matches. Cost: $200
per seat.
• Access to the Ocean Deck
for two matches of choice/
limited space per night
– first come first served
• 20 or more general
admission tickets for all 7
night matches. Cost: $190
per seat
• Package Cost: $2,450
• Invitations for 2 to the
Breakers Meet the
Team Night
SEA T IN G
C H AR T
OCEAN DECK
SKY BOXES
SOUTH CLUB SEATS
EAST
GENERAL
ADMISSION
NORTH CLUB SEATS
NORTH GENERAL ADMISSION
A DVERT ISI N G
&
P R OM OT I O N A L
P A C KA G E S
World TeamTennis delivers an unmatched opportunity to reach an
educated, affluent audience in Orange County. The Newport Beach
Breakers offer several avenues to reach this key demographic,
including print advertisements, on-site corporate signage and direct,
personal exposure.
1/07.400.LTL.HC
ADVERTISING & PROMOTIONS
PR IN T
ADS
The player guides are a must read! Designed to be the key
informational piece for corporate guests and Breakers fans, the
player guides will consist of important team and player information,
match profiles and statistics, as well as containing parking and
shuttle information, the stadium map, and much more. All sponsors
receive these guides in advance of the Breakers season to send out
to their guests along with tickets, parking pass, ect.
Additionally for each individual home match, specific match-day
“inserts” will be incorporated into the player guides and distributed
to all spectators in attendance at that given match. Complete with
Breakers and the opposing team’s results, league standings and
each evenings highlights, the inserts are an indispensable part of the
season for WTT fans.
Player Guides Advertisements
• Full page advertisement in
the player guide
• 4 Courtside Club seats to all
home matches
• 10 General admission
season tickets
• Sponsor board and sponsor
page recognition
COST:
• Access to the Ocean Deck
for 2 guests at two matches
of choice/limited space per
night — first come
first served
• Invitations for 2 to
the Breakers Meet
the Team Night
$7,350
Ticket Back Advertisements
With 20,000 tickets printed in total, the ticket back advertisement is
one of the best ways to get your message directly into the hands
of spectators. Indeed, all fans who attend the matches must have a
ticket. In addition, all corporate guests and fans that have access to
the “Ocean Deck” and other VIP and premium areas must display
their tickets at all times, thus a ticket back advertisement essentially
transforms our fans into walking billboards for your company.
Tickets are generally distributed weeks in advance or can be printed
via online sales, which gives your ad a considerable shelf life.
Ticket Back Advertising includes the following benefits and credentials:
• 4 Courtside Club seats to all
home matches
• 10 General admission
season tickets
• Access to the Ocean Deck
for 4 guests at two matches
of choice/limited space per
night — first come
first served
• Invitations for 4 to
the Breakers Meet
the Team Night
COST:
$11,500 (ONLY 1 AVAILABLE)
(prices reflect advertiser providing finished artwork per specifications)
ON -CO UR T
SIG N AG E/ S TA D I U M
Court signage is considered to be one of the premier marketing
opportunities in tennis. No other sponsorship enables your corporate
logo to obtain on-site branding like a baseline or sideline banner.
With a baseline or sideline banner your company’s logo will be
cemented on-court as part of the stadium. Your company will not
only be the logo fans view when they’re at the event, it will receive
significant media exposure via television and print coverage.
Baseline Banner Package
• 2 Baseline signage (approx.
4’x 6’ each)
• 4 Courtside Club seats per
home match
• 8 General admission
season tickets
• 2 VIP parking passes
per match
• Access for 4 guests before
and after the matches to
the Ocean Deck and happy
hour venue to meet with the
tennis professionals
• Invitations for 4 to the
Breakers Meet the
Team Night
PACKAGE COST (2 AVAILABLE):
$13,750
Sideline Banner Package
• 2 Sideline signage (approx.
2’ x 7’ each)
• 4 Courtside Club seats per
home match
• 8 General admission
season tickets
• 2 VIP parking passes
per match
• Access for 4 guests before
and after the matches to
the Ocean Deck and happy
hour venue to meet with the
tennis professionals
• Invitations for 4 to the
Breakers Meet the
Team Night
PACKAGE COST (4 AVAILABLE):
$11,750
Scoreboard
The scoreboard is the most prominently viewed aspect of the match,
receiving more looks then any other feature of the event. With a
scoreboard sponsorship your company will “own” the scoreboards
and your logo will be adjacent to the match results every night.
Scoreboard Sponsorship includes the following benefits and credentials:
• 4 Courtside Club seats per
home match
• 10 General admission
season tickets
• Full-page ad in the
player guide
• 2 VIP parking passes
per match
COST (1 AVAILABLE):
• Access for 4 guests before
and after the matches to
the Ocean Deck and happy
hour venue to meet with the
tennis professionals
• Invitations for 4 to the
Breakers Meet the
Team Night
$16,500
S I G N A G E
ON -CO UR T
SIG N AG E/ S TA D I U M
S I G N A G E
Stadium Signage
Stadium signage is another worthwhile opportunity to build brand
awareness at the event. Your logo will be incorporated into the
stadium and notably viewed by all fans in attendance.
COST:
$6,150
Stadium signage package includes:
• 2 Bleacher stadium signage
(2’x 5’)
• 4 Courtside Club seats per
home match
• 8 General admission season tickets
• Sponsor board and sponsor
page recognition
• 1 VIP parking passes per match
• Invitations for 2 to the Breakers
Meet the Team Night
Light Towers
Light Towers signage is perhaps the most unique and unconventional
branding opportunity at the Breakers stadium. Standing 25 feet
high, four light tower columns will border the court and equip the
entire stadium with lighting. Your company’s logo will brand all four
towers, with two of your logos facing the court and two facing opposite the court. The towers and your logo will be visible all evening
long, as fans enter and exit, and enjoy the match. The light towers
will be an omnipresent distinctive trademark of the Breakers stadium,
and your company can take advantage of the opportunity!
Light Tower signage includes:
• 2 Logos facing center court
• 2 Logos facing outward
• 4 Courtside Club seats per
home match
• 10 General admission
season tickets
• Full-page ad in the player guide
• 2 VIP parking passes per match
COST (2 AVAILABLE): $16,500
• Access for 4 guests before and after the matches to the Ocean Deck
and happy hour venue to meet
with the tennis professionals
• Invitations for 4 to the Breakers
Meet the Team Night
EXPO
BOOT H S
Expo Booths provide the best opportunity to put
your product or service on direct display before
Newport Beach Breakers fans. Throughout the
season approximately 20,000 attendees will
enter and exit the matches via our Expo Hall,
putting you at center stage before thousands of
potential customers.
Expo Booths include the following benefits
and credentials:
• 10’ x 10’ booth with skirted tables and chairs
• 6 General admission tickets to the grounds
and Expo Area each match
• Full color Identification sign at booth
PACKAGE COST:
$2,950
CLIN IC S
&
SP EC IAL
E V E N TS
Cut through the clutter and deliver premium
and exclusive opportunities for your clients and
employees. The Newport Beach Breakers offer
a variety of unique and intimate platforms to
create a memorable experience while also
incorporating, promoting, and increasing your
brand identity among your core audiences. Such
premium and special events include sponsoring
a junior or corporate tennis clinic conducted by
a WTT celebrity, designing on-court contests or
promotions during the match, hosting a pre or
post-match private reception, providing promotional giveaways, participating in Breakers
theme nights, owning PA announcements and so
much more!
These clinics and special event programs can be
customized to meet your brand objectives and
include a family of other sponsorship benefits
that fit your needs. Whether it’s entertaining
clients and employees at a private reception
or on the court at a clinic, or promoting your
brand via promotional giveaways and on-court
contests, these events provide peerless opportunities that will help you impress your clients,
employees, and our audience in a way they will
never forget!
P R OP OSA L
SPONSORSHIP PROPOSAL
1/07.400.LTL.HC
S PONSOR SH IP
SPON SO R
P LAN N IN G
Sponsors of the Newport Beach
Breakers will now have the
opportunity to become partners
with Hoag Hospital. The Breakers
and Hoag Hospital are committed
to ensuring that your involvement is
a success. Providing personal service
and attention to detail is paramount
in our planning and management
process. Throughout your involvement
– from initial planning, to event day
operation, to follow up – we will
work with your corporate team to
ensure that your experience is
memorable and profitable.
The following section contains
schedules, deadlines and other
information that will help you
begin your planning process.
SPONSOR PLANNING
2007
S EASON
C AL EN D A R
JULY 2007
SUNDAY
MONDAY
1
TUESDAY
2
WEDNESDAY
3
THURSDAY
FRIDAY
4
5
WTT Season Begins
8
Breakers at Kansas
City Explorers
9
OFF
15
Home match vs.
St. Louis Aces
10
Home match
featuring
Breakers' Player
Pete Sampras
vs. Sacramento
Capitals
16
Home match
vs. Kansas City
Explorers
11
OFF
17
OFF
6
Home match
vs. Sacramento
Capitals featuring
Anna Kournikova
12
Breakers at
Springfield Lasers
18
Breakers at New
York Buzz
SATURDAY
Bank of America
Junior Tennis Night
13
Breakers at
Houston Wranglers
19
Breakers at
Philadelphia
Freedoms
7
Home match vs.
Springfield Lasers
14
"Meet The Team"
Charity Benefit
Night featuring
Players Clinics,
Barbecue/Cocktails
and Fund Raising
Auction
3-5pm Players
Clinics
5-7pm Barbecue/
Cocktails
20
OFF
21
Breakers at
Sacramento
Capitals
Women's Tennis
Night featuring the
Women's Tennis
Clinic by
Tracy Austin
22
23
Home match
vs. Philadelphia
Freedoms featuring
Venus Williams
7:30am Champions
Breakfast featuring
Billie Jean King
at Balboa Bay
Club
29
30
24
Breakers at St.
Louis Aces
25
Home match
featuring
Breakers' Player
Maria Sharapova
vs. New York
Sportimes featuring
John McEnroe
26
OFF
27
WTT
Championships
at Sacramento
(Top 2 Teams from
each conference
make the playoffs)
28
WTT
Championships
at Sacramento
(Continued)
31
B R EA KER S H O ME MA TCH ES
WTT
Championships
at Sacramento
(Finals)
5pm
Admission Gates Open
5-6:45pm
Happy Hour featuring Stella Artois premium
beer, Southern Wine & Spirits products and
local restaurant specialties
7-9:30pm
All home matches played
DEA DL IN ES
MAY
2007
May 1
Save the Date Announcements
This will help ensure that your customers are available to participate.
May 11
Corporate Logos
Logos will be used for production of signage and advertising.
May 24
Hospitality Guest Invitations
The team will provide an invitation and RSVP template for you to easily
produce classy and exciting invitations for your guests. This deadline is only
seven weeks out from the season.
JUNE
2007
June 1
Player Guide Ads
All artwork for the player guides must be provided per the specifications.
June 5
Sponsor Day
Sponsors will receive corporate credentials, sample catering menu selections
and meet other sponsor representatives. In addition, team management will
provide an overview of the event operations and services available to
all sponsors.
June 7
RSVP Deadline
RSVP’s will help ensure a good turnout from your guests and help maximize
the use of your hospitality area. This will allow time to invite additional
guests if your primary list is non-committal.
June 20
Catering Orders
The team’s official caterer will work with your company to coordinate your
complete food and beverage needs, but orders must be made in time to
properly serve your guests. (Skyboxes only)
June 25
Credential Distribution
Be certain to collect RSVP’s prior to sending tickets. You may also wish to
use the Will Call tent during the season to distribute your tickets.
JULY
July 3 & 5
Pre-Season Visits
2007
Team management will be pleased to provide a tour of the stadium and
facilities during the week prior to the start of the season. Please make an
appointment with our staff.
PLAYER
G U ID E
AD
SP E C I FI C A TI O N S
Accepted Artwork
Formats
ADS DUE BY
JUNE 1, 2007
P L AY E R G U I D E F I N I S H E D S I Z E ( T R I M S I Z E )
5.5" W x 8.5" H
AD SIZES
SIZE
WIDTH
Full Page (no bleed):
Full Page (with bleed*):
4.75"
6"
HEIGHT
x
x
7.75"
9"
* Size includes an added ×" bleed to all four sides.
PLEASE NOTE: Do not place any text or logos outside of the "Live
Area" of 4.75" W x 7.75" H centered. These items may be cut off
due to "page creep" (thickness of booklet causes some pages to be
cut longer or shorter by up to 1/8")
It is critical that all ads meet the above dimensions and
specifications. Otherwise, production charges will be incurred or ad
rejected if sizes are incorrect. Please include your company
name in the name of your ad file.
Please see next page for instructions on how to submit ads.
• Mac format preferred. Acceptable
programs: QuarkXPress (V6.5),
Adobe InDesign (CS2), Adobe
Illustrator (CS2) and Adobe
Photoshop (CS2)
• Compress all files by creating an
archive with MacOS (.zip) or with
StuffIt (.sit)
• Submit CMYK files
•
Include all native files, font files
(screen and printing – Adobe
postscript or Open Type
preferred), placed artwork and
all other relevant materials
• FILM AND PDF FILES
ARE NOT accepted
Text and Line Art Images
– Illustrator (version CS2 and lower)
• All fonts used in artwork should
be provided. Otherwise outline
all fonts
Pictures and Process Images
– Photoshop (version CS2 and lower)
• Minimum image resolution 300
dpi/150 linescreen at 100%
Full Page
– no bleed
• TIFF, JPEG or EPS format only
(NOTE: JPEG's must be set to
quality of 10 or higher.)
Trim Size
(5.5” x 8.5”)
Layout Programs
– InDesign (version CS2 and lower) and
QuarkXPress (version 6.5 and lower)
(4.75” x 7.75”)
• All fonts used in artwork should
be provided. Otherwise convert
type to vector line art (outline)
• All placed artwork needs to
be included
Unacceptable Artwork
Formats
Live Area
(4.75” x 7.75”)
Full Page
– with bleed
Trim Size
• Word Perfect, Microsoft Word,
Works, Excel, Publisher and
PowerPoint. JPEG (low resolution)
and GIF image formats. No Xerox
or laser copies. No PDFs or film
(5.5” x 8.5”)
(6” x 9”)
×” Bleed Area
(6” x 9”)
ADVER T ISIN G
SUB M I S S I O N
I N S TR U C TI O N S
Accepted Methods for Sending Files
• MAC or IBM formatted DVD or CD-R disc (by mail or shipping)
• iDisk upload (for MacOS users)
• FTP internet upload
How to Send Files
F T P I N T E R N E T U P L O A D (*Preferred method of delivery*)
FTP Client Application
For uploading files via an ftp client application, such as GoLive,
Transmit, FTP Client or Fetch, etc.
Address:
Username:
Password:
Ports:
Protocol:
ftp.hoagcreative.com
hoagcr4%01950f7
Hoagcr1@!$
21
FTP
Internet Browser
Using an internet browser such as Explorer or Safari, type in the
address above. Log into the site using the username and password
provided above. Copy compressed files to ftp folder which will
mount to your desktop.
IDISK UPLOAD FOR MAC OSX USERS
From "Finder", use "Go" menu and pull down to "iDISK" and choose
"Connect to other users public folder". Enter "hoaghospital" (no
quotes) when prompted. Copy compressed files to Public folder
which will mount to your desktop
M A I L I N G A D D R E S S : (for U.S. Postal Service)
• Enclose a hard copy of ad with your submission, crop
marks included.
Hoag Hospital Marketing & Corporate Communications
Attn: Jan Fleming
One Hoag Drive, PO Box 6100
Newport Beach, CA 92658-6100
S H I P P I N G A D D R E S S : (for Fed Ex, UPS, courier, etc.)
• Enclose a hard copy of ad with your submission, crop
marks included.
Hoag Hospital Marketing & Corporate Communications
Attn: Jan Fleming
One Hoag Drive, Bldg. 44, Suite 330
Newport Beach, CA 92663
ADS DUE BY
JUNE 1, 2007
FOR MORE
INFORMATION
Contact Jan Fleming
Phone: 949/764-6973
Fax: 949/764-5820
Email: [email protected]
Please include your company
name in the name of your
ad file.
Please include contact
information in files in case
of problems or questions.
www.NewportBeachBreakers.com
For More Information:
949/916-6682