NEWPORT BEACH BREAKERS

CORP ORAT E GUIDE 2 0 0 8
NEWPORT BEACH BREAKERS
Worl d Te amTe nnis
Jul y 3-23, 2008
VEN US W IL L IAM S
TEAM MEMBER PHILADELPHIA FREEDOMS
A N N A K O U R N I K O VA
TEAM MEMBER SACRAMENTO CAPITALS
JO H N MC EN ROE
TEAM MEMBER -
M AR I A SH AR A P O VA
NEW YORK SPORTIMES
TEAM MEMBER NEWPORT BEACH BREAKERS
OT H E R L E AGUE TE A M S I NCLUDE
S T.
LOUIS
AC E S
YORK
BU ZZ
NEW
KANSAS
CIT Y
EXPLORE R S
SPRINGFIELD
NEW
YORK
L ASE R S
SP ORT I M ES
PHIL ADELPHIA
FREEDO M S
BOSTON
LOBSTE R S
DEL AWARE
SACRAMENTO
SMA S H
CAPITA L S
ADVANTAGE BREAKERS: HITTING BIG WITH A BREAKERS SPONSORSHIP
The 2008 season is set to be even bigger
and better and your business can become
a part of the action by joining the
exclusive list of Breakers sponsors. A
Breakers sponsorship means much more
than tickets to a tennis match, it is the
opportunity to brand your company in
association with Hoag Hospital and the
many other business leaders that are a
part of this exciting event.
Tennis events and tournaments are not
historically tied to philanthropic endeavors.
In contrast, the Breakers' sister event, the
Toshiba Classic, is the most charitable event
on the PGA Champions Tour and has raised
more than $10 million for charity over the
past ten years. By linking your business
as a Breakers sponsor, you will have an
opportunity to become a part of history
as we change the tennis paradigm. A
sponsorship allows you to become a key
element of the unique partnership between
World TeamTennis, the Newport Beach
Breakers and Hoag Hospital with the goal of
making a difference in the Orange County
community.
We invite you to join our sponsor family and
see what hitting it big can do for you.
A DVA N TAG E BR E A K E R S
In 2007, the Newport Beach Breakers
unveiled a new and unique summertime
event to the community. From the moment
fans stepped into Breakers Stadium at the
Newport Beach Country Club, they could
feel the energy and excitement. The talent
on the court did not disappoint, and
each home match was the place to be in
Newport Beach!
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C
HI T T IN G
B IG
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A
B R E A K E R S
The Newport Beach Breakers join the Toshiba
Classic, the most charitable event on the PGA
Champions Tour, and Hoag Hospital as part
of a unique success story. We are the first
successful World TeamTennis franchise to be
managed and operated by a charity — by
partnering with Hoag Memorial Hospital
Presbyterian. We are successful in bringing
premier tennis talent and some of the biggest
names in the sport to Newport Beach. Marquee
names such as Pete Sampras, John McEnroe,
Venus Williams, Anna Kournikova and Maria
Sharapova played at Breakers Stadium. We
are also a successful community event, bringing
dollars into our local economy and providing
immeasurable benefits to Newport Beach and
Orange County through television and media
attention during July.
Equally as important, the Breakers have
created a platform for each of our sponsors
to be successful. We strive to ensure our
sponsors benefit from their involvement, which is
paramount in our management process.
By providing various programs to achieve
numerous goals, the Newport Beach Breakers
affords companies opportunities to capitalize on
a unique summertime event in Orange County
by combining community and charity
involvement with marketing.
SP ON SO R SH I P
The Newport Beach Breakers offer several
ways to entertain important clients in
premier hospitality facilities, creating a lasting
impression as your team bonds with existing
customers and cements new relationships with
key targets. Why settle for another dinner at
another steakhouse? Our pre-match happy
hour, private party opportunities and other
hospitality programs provide an exciting and
memorable atmosphere with the cuisine to
match the experience.
The audience at Breakers Stadium is a
marketer's dream, with thousands of affluent
and educated consumers attending each night.
Our promotional platforms offer companies the
avenues to reach this desired group comprised
of people that are most likely to use their
products and services. Many of our sponsors
capitalize on this opportunity through our
standard selection of ads, displays, signage
and through creative promotions including event
sponsorship and media promotions that are
jointly created.
In short, the Newport Beach Breakers is not
only about charity and community, it is about
business development. Let us help your business
grow by creating a sponsorship program for
you today.
GROW YOUR BUSINESS THROUGH THE NEWPORT BEACH BREAKERS
A Breakers sponsorship affords opportunities
that are unique:
• The chance to get up close and personal with
some of the greatest tennis stars and legends
in the history of the sport
• Enjoy a plush outdoor setting at an event that
only comes to Newport Beach once a year
• Market to an affluent audience that is tailormade for your products and services
Whether you have been involved in major
sponsorships in the past or this is your first
exposure, you will find that the Newport Beach
Breakers team is knowledgeable about utilizing
your sponsorship to maximize your investment
and will be available to help ensure your
success. Our team continually demonstrates how
determined we are to partner with you in the
process, and that is just one of the reasons we
have the largest, most satisfied sponsorship
family in World TeamTennis.
Below are several reasons for you to become a
supporter of Hoag Hospital and other charities
through a Newport Beach Breakers sponsorship.
1. Retention or growth of existing
customers —
For sponsors with hospitality programs, retention
or growth of existing customers is the most
common goal. If you have some mainstay
customers you want to reward for their business
or tap for additional business, good customers
can become even better ones after your
relationship blossoms at a Newport Beach
Breakers match. Ask yourself…how can we
use this to increase our “Piece of the Pie”
among our customers? Consider this
independent research:
• On average, current customers generate more
than twice the revenue growth of new
customers. (Alexander Group)
• A 5% increase in customer retention can
increase profits by nearly 100%. (Harvard
Business Review)
• It is 5-10 times more costly to acquire a new
customer than to retain a current customer.
(PriceWaterhouseCoopers)
2. Developing new customers —
The Breakers matches are an outstanding place
to court new customers, either by entertaining
select business prospects you have been
targeting or advertising to the highdemographic audience in attendance. Is there
a way to use this sponsorship as a mechanism
for taking customers from your competitors?
3. Launch or introduce a
new product —
Perhaps the timing is right to use the Breakers
to unveil the latest products in the pipeline to
your existing or new customers, or perhaps you
can target our fans with strategically placed
advertisements at the stadium.
4. Build your Brand —
A thorough evaluation of the tennis audience
will reveal that the team attracts an enviable
audience, and one that is active. Coupled with
the fact that the Newport Beach Breakers is
certain to become one of the largest fundraisers of the year in Orange County, by
sponsoring this event you have the opportunity
to position your company as a strong corporate
citizen and gain valuable exposure in the local
business community. Thus, the event will
enhance your image and brand in
measurable ways.
5. Generate new leads with existing
and prospective customers —
At a Breakers match, you will have plenty of
contact with potential customers, whether it is
quality time in your hospitality venue, on the
court during a private clinic, at your booth in
the stadium's expo area or with one of many
clutter-breaking advertisements or attention
grabbing displays.
6. Network with other sponsors —
Be sure to take a look at the long list of fellow
Newport Beach Breakers sponsors before the
season begins. A variety of Orange County
companies are involved with the team, giving
you a common ground and a forum to build a
future partnership. In addition, the team hosts
various sponsor functions throughout the year
which provides you with an opportunity to meet
your fellow sponsors.
7. Generate sales from consumertargeted promotions and on-site
advertising —
The Breakers provide unique opportunities to
build sales through coupon promotions that
drive traffic either to your business or to a
cooperative partner. The Breakers crowd is a
dream audience that is receptive to
on-site advertising.
8. Capture media exposure —
You can help enhance your company
image by publicizing your involvement in
such a meaningful charitable event and by
pitching your involvement to industry-specific
media. Another strategy is to invite key media
to attend a match as guests, enabling you to sit
down with them face to face and deliver your
message without the typical clutter that can
burden media relations.
In essence, the Newport Beach Breakers offer
you a unique opportunity to reach and engage
your core audiences, including:
• Existing customers
• General Public and Potential Customers
• Media
• Employees
• Vendors and Business Partners
• Executive, Board Members and
Corporate Leaders
This is by no means a complete list of
opportunities to meet your business
development goals. By working with our
team to create your customized program, the
Newport Beach Breakers can become one of
your most crucial marketing platforms annually.
We invite you to join our sponsor family and
start to reap the rewards from your Newport
Beach Breakers sponsorship.
L EA GUE
&
N EWP OR T
B E A C H
B R E A KE R S
O V E R V I E W
What
Newport Beach Breakers 2008 Season
When
Seven Home Matches between
July 3-23, 2008
Breakers Stadium
Newport Beach Country Club
1600 East Pacific Coast Highway
Newport Beach, CA 92660
Seating Capacity ~ 2,500
Who
The Newport Beach Breakers debuted
their new custom-designed, ocean-view
tennis stadium in 2007. This spectacular
venue hosted some of the best talent
playing to capacity crowds of more than
14,000 total fans. Over the course of the
season, enthusiasts were treated to such
highlights as: 14-time Grand Slam Singles
Champion Pete Sampras; US Open and
Wimbledon Champion Maria Sharapova;
2007 Wimbledon Champion Venus Williams;
17-time Grand Slam Champion John
McEnroe and two-time Australian Open
Doubles Champion Anna Kournikova.
The 2007 season also brought such
legendary names to Newport Beach as
Tracy Austin, who featured a women’s tennis
clinic, and visits from tennis great Billie Jean
King, one of the originators of TeamTennis
and the first woman commissioner in
professional sports history.
Television Coverage
National TV coverage on Versus and The
Tennis Channel as well as local TV partner
Cox Communications.
LE AG UE OV ERV IEW
Where
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T EA M
ST RU C T U R E
Fans
Volunteers,
vendors and
contractors
Team Sponsors
World TeamTennis is a co-ed professional
tennis league. The Newport Beach Breakers
is the first WTT franchise to be managed and
operated by a charity. All proceeds from the
Breakers' season go to benefit the primary
beneficiary, Hoag Hospital, along with other
Orange County charities.
The Newport Beach Country Club is an integral
part of the Newport Beach Breakers' success.
The club provides the perfect environment for
the Breakers stadium with beautiful views of
Newport Harbor and the surrounding areas.
The stadium creates a must-see atmosphere
right along Pacific Coast Highway.
The operator of the Newport Beach Breakers
is Hoag Memorial Hospital Presbyterian in
Newport Beach. Hoag is responsible for
managing all facets of the team including
stadium operations, logistics, sponsorship, ticket
sales and volunteer activities. In addition to the
Breakers, Hoag operates the PGA Champions
Tour Toshiba Classic held each March.
Finally, our additional sponsors, volunteers
and spectators are all crucial components of
the team’s success. Their loyal support has
propelled the team to its current position as a
powerhouse in the World TeamTennis league.
WO R L D
e a s tern
T E A M T E N N I S
conference
wes t er n
World TeamTennis is a professional sports
league unlike any other. As the only co-ed
professional sports league in the world,
World TeamTennis promotes competition,
equality, and fun. WTT’s innovative genderbalanced team concept consists of two men,
two women and a coach. This exciting format
provides fans an opportunity to watch skilled
athletes compete in singles, doubles and
mixed doubles.
It’s tennis like you have never seen before!
In addition to the great play, WTT features
and encourages cheering, music, access to
players, and other unique and interactive
ways of bringing our fans close to the action.
Co-founded 33 years ago by tennis legend
and American icon Billie Jean King and her
former husband Larry King, WTT showcases some of the greatest tennis players
in the world. Throughout its history, World
TeamTennis' greatest virtue has been giving
fans access to a source of unmatched
entertainment in their own community with
the biggest and best tennis stars.
World TeamTennis is made up of 10 professional
franchises across the country, divided into two
conferences. During the WTT season in July,
each team hosts seven home matches and
plays seven matches on the road. The top two
teams in each conference advance to the WTT
Championship Weekend to compete for league
supremacy and the coveted King Trophy.
co n fe re n c e
WO R L D
T E A M T E N N I S
Format
OV E RV I EW
Billie Jean King
WTT Greats
The greatest tennis stars and celebrities in
the world have and continue to play World
TeamTennis. WTT features a mix of current
tennis stars and all-time legends. Notable
players include: Pete Sampras, Maria
Sharapova, Andre Agassi, Anna Kournikova,
John McEnroe, Monica Seles, Andy Roddick,
Lindsay Davenport, Jimmy Connors, Martina
Navratilova, Patrick Rafter, Venus Williams, the
Bryan Brothers, Chris Evert and many more.
WTT Innovations
WTT is considered the “think-tank” for the
sport of tennis, always eager to incorporate
ways of improving the fan experience. WTT
firsts include:
• Instant Replay Technology in tennis competition
with the WTT Coaches Challenge
• Professional sports league where men and
women have equal roles
• Professional tennis competition to feature
no-ad scoring
• Ongoing tennis competition (besides Davis Cup
& Fed Cup) to feature on-court coaching
• To Play Let Serves
• To include player names on the back of
their shirts
• Multi-colored court
Travis Vandenberg
World TeamTennis matches are much
different then a regular tennis match. A WTT
match guarantees five total sets, and each set
is unique. The order of play is selected by
the home team and contains one set of men’s
singles, women’s singles, men’s doubles, women’s
doubles and mixed doubles.
C H A R I T Y
When you sponsor the Newport Beach
Breakers you become a benefactor to Hoag
Memorial Hospital Presbyterian in Newport
Beach, one of the nation’s finest not-for-profit
hospitals. The proceeds from the Newport
Beach Breakers will be an important resource
to Hoag Hospital’s ability to expand facilities in
response to community needs. Hoag Hospital’s
future plans for extensive replacement and
expansion projects will bring enhanced services
to this community for years to come, beginning
with a new home for the world-renowned
Hoag Heart and Vascular Institute.
Besides Hoag Hospital, the Newport Beach
Breakers will benefit several other worthy
charities, including WTT/Billie Jean King
charities, such as the Women’s Sports
Foundation, and many more charities to
be determined.
Thanks to our sponsors, proceeds from the
Newport Beach Breakers will make a major
impact in our community all year long.
WO R L D
T E A M T E N N I S
SP ON SO R S
League Presenting Sponsor
Breakers Team Sponsors
Newport Beach
lr-nb.com
The Art and Science of Wealth Management
Austin Spencer’s Real BBQ
California Therapy Solutions
Castner Joesphs Retirement Group
Countrywide Home Loans
Cox Communications
ECG Management Consultants
eLender Escrow, Inc.
Equinox
Fidelity National Title
Ganahl Lumber
Gatorade
Geico
Grand Prix Performance
Greater Newport Physicians
Jet Blue
Kaufman Hall & Associates
Knobbe, Martens, Olsen & Bear LLP
LT Litho
Marriott Newport Coast Villas
Newport Orthopedic Institute
OC Metro & OC Family
Owens & Minor
Regents Point
Shell Vacations Club
South Coast Plaza
Southern California Tennis Assoc.
Southern Wine & Spirits
State Farm
Stella Artois – Straub Distributing
Taleo Grill
Taylor Tennis Courts Inc.
The Weintraub & Oedekerk Families
UBS – Russ Williams
VLSystems
Ware Disposal
Washington Mutual
Wells Fargo
Wilson
Yes Vodka
A UDIEN C E
As a marketing vehicle, the Newport
Beach Breakers venue delivers a dream
audience. The Newport Beach Breakers/
World TeamTennis fan base is comprised
of affluent, active, educated individuals who
represent the perfect demographic and
psychographic audience. They are decision
makers and opinion leaders who embody the
spending habits that companies love to court.
The following pages provide additional
details about the strength of the Newport
Beach Breakers/WTT audience.
Furthermore, the subsequent pages
represent the strong state of tennis as
a sport. Both recreational and professional
tennis continues to thrive as sales of tennis
equipment booms and tournaments across
the country break attendance records. People
consider themselves fans of tennis now more
than ever.
AUDIENCE
Undeniably, tennis remains prominent in
American sports. The sport has certainly come
a long way, emerging from the rivalries of
such tennis legends as Billie Jean King and
Chris Evert, Monica Seles and Steffi Graf,
John McEnroe and Jimmy Connors, as well
as Andre Agassi and Pete Sampras. Today’s
top talents range from hard-hitting Americans
Andy Roddick, James Blake, Venus Williams
and Serena Williams; to international
sensations Roger Federer and Maria
Sharapova; to Grand Slam Champions
Lindsay Davenport, Martina Hingis, and
Rafael Nadal; to future superstars Nicole
Vaidisova and Sam Querrey. With such an
extensive array of talent it is no wonder
tennis is so robust. The following pages
showcase this fact.
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S T R AT E G I C
TA RG E T
Interest in Tennis is Increasing
• 87 million viewers watched all or part of the
2006 US Open, the most since 2002 when the
two finals included Venus vs. Serena and Pete
vs. Andre
• CBS ratings were up 22% overall in 2005
vs. 2004. USA Network ratings were up 5%
as well
• The US Open Series attracted 41 million
domestic viewers over the summer of 2005
• Cumulative TV ratings for US Open Series
events have increased 50% since the US
Open Series launch (2003 vs. 2005)
• US Open.org received 27 million visits in
2005, a record, and a traffic increase of
74% vs. 2004
Source: SGMA 2006 Superstudy
G ROW T H O F T E N N I S PA RT I C I PA N TS
Tennis Participation
Year
Total Players
(1 + in past year)
Regular Players
(4-20 in past year)
Frequent Players
(21 + in past year)
2003
24
10.8
4.6
2002
24
10.8
4.9
2001
22.8
11.4
5.7
2000
23.7
11.4
5.9
1999
24.6
10.4
6.1
1996
22.7
8.7
5.4
1995
20.6
7.7
5.4
* Chart shows Millions
Source: Tennis Industry Association
S T RAT E G I C
TA RG E T
Tennis is the Only Traditional Sport to Grow in
the Past Five Years
Tennis
Football (net)
Swimming (recreation)
Bicycling (recreation)
Soccer (net)
Racquetball
Fishing (net)
Baseball
Ice Hockey
Volleyball (net)
Gymnastics
Basketball
Skiing (downhill)
Softball (net)
+10.3%
-0.6%
-2.8%
-3.0%
-4.1%
-4.8%
-5.4%
-5.8%
-6.4%
-8.6%
-11.5%
-14.9%
-18.3%
-23%
Source: SGMA 2006 SuperStudy
http://tennisindustry.org/pdfs/Quick_facts.pdf
C O M PA R AT I V E S P O N S O R L O YA LT Y
Nextel Cup
72%
PGA Tour
47%
World TeamTennis
41%
NBA
38%
MLB
37%
Summer/Winter Olympics
37%
0%
25%
World TeamTennis fans are extremely loyal. In
fact, in terms of sponsor and product loyalty,
WTT delivers better then other sports leagues
and events.
50%
75%
100%
S T R AT E G I C
TA RG E T
Southern California Tennis Fans Demographics
and Psychographics:
GE NE RAL DE M OGRAPHICS
Adults
Juniors
Overall
57% Female
47% Female
54% Female
43% Male
53% Male
46% Male
AGE
18 and under
19-34
35-44
45-54
55-64
65 and over
24%
14%
22%
22%
12%
6%
PRO D U C TS U S ED O N A R EG U L A R B A S IS
Bottled Water
Vitamins
Iced Tea
Soft Drinks
Yogurt
Diet Drinks
Domestic Beer
Energy Food or Drink
Premium Ice Cream
Imported Beer
Sparkling Water
84%
71%
70%
68%
65%
58%
50%
49%
49%
38%
19%
PL AC E O F PU RC H A S E O F TEN N IS ITEM S
HOUSEHOL D INCOM E
Under $25K
$25K to $49K
$50K to $74K
$75K to $99K
$100K to $149K
$150K to $199K
$200K and above
1%
12%
18%
14%
35%
9%
11%
Sporting Goods Store
Tennis Specialty Store
Pro Shop
Internet
Department Store
Mail Order
Other
32%
27%
18%
14%
6%
2%
1%
G EN ER A L TO PIC S
ITEM S OWNED
Personal Computer
Cell Phone
DVD Player
Digital Camera
Video Camera
Fax Machine
MP3 Player
Widescreen Flat TV
Satellite Dish
Palm Pilot or PDA
97%
97%
95%
83%
76%
59%
45%
44%
36%
21%
F RE QUE NCY OF AI R TRAVEL
None
1 to 2 Trips
3 to 5 Trips
More than 5 Trips
5%
18%
27%
50%
Married
College of Further
Advanced Degree
Own Their Home
Have Two or More
Vehicles in Household
Use Internet
Use Internet Frequently
88%
83%
93%
96%
99%
87%
Seventy-Two Percent are More Likely
to Purchase the Product of a
USTA Southern Section Sponsor
because of their Support of
the Section and Tennis
Source: SCTA, http://www.southern.usta.com/sponsors/custom.sps?iType=98
9&icustompageid=4297
S T R AT E G I C
TA RG E T
Newport Beach Breakers Fans & Corporate Audience:
ANNUAL HOUSEHOLD INCOME %
14%
Student
Under $25,000
0%
4%
Over $25,000 but less than $50,000
Over $50,000 but less than $75,000
9%
11%
Over $75,000 but less than $100,000
21%
Over $100,000 but less than $150,000
17%
Over $150,000 but less than $200,000
$200,000 or more
20%
3%
Retired
0%
25%
50%
75%
100%
D I S TA N C E T R AV E L E D T O E V E N T
Under 10 Miles
AGE
Under 18
44%
11%
18-24
10-24 Miles
3%
39%
25-34
25-49 Miles
10%
50-99 Miles
4%
100+ Miles
3%
10%
35-44
28%
45-64
43%
65+
4%
0%
0%
50%
25%
25%
50%
100%
75%
E D U C AT I O N
GENDER
Male: 53%
High School Grad.
Current HS Student
18%
Female: 47%
College Grad.
Current College Student
56%
Masters Degree
16%
Doctoral Degree
10%
0%
25%
50%
75%
Source: Based on an on-site survey during the 2006 Newport Beach Breakers season.
100%
SPON SO R SH IP
P R OG R A MS
In 2007, the Newport Beach Breakers
moved to a new Breakers Stadium at
Newport Beach Country Club, a one-of-akind location along Pacific Coast Highway.
Throughout the season, 14,000 fans were
treated to premier tennis on the court, and
riveting entertainment off the court.
The Newport Beach Breakers will develop
a customized sponsorship package for you
and your company. From luxurious private
skyboxes for client entertainment to targeted
expo booths for product promotion, to
captive advertising and courtside club
seating, the Newport Beach Breakers will
tailor a proposal specifically for you.
Businesses of any size will capitalize on
the excitement and marketing power of the
Newport Beach Breakers by participating in
one of the most versatile and cost-effective
marketing and entertaining vehicles available
in Newport Beach.
Watch the stars of the new Newport
Beach Breakers serve up the buzz, rally
the excitement and make tennis memories
right before your eyes this summer.
S PO NS OR SH I P PROG R A M S
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HOSPIT ALIT Y
HOSPITALITY
When the Newport Beach Breakers kick off their 2008 season, the hottest ticket in town
will be a hospitality venue at Breakers Stadium where you and your company can enjoy
food and beverages with an unmatched view of premier tennis action down on the court.
A hospitality venue at Breakers Stadium is the best way to entertain current customers
and develop new business relationships before, during and after the match. The Newport
Beach Breakers offer a wide selection of hospitality options designed to fit any budget or
need, from luxury skyboxes to club seats.
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The Ocean Deck is the place to be before each home match, where you can watch
the sunset, listen to live music and enjoy catered food every night while mingling with
your party.
SK YB OX E S
Skyboxes are ideal venues situated right on top of the action as
the Newport Beach Breakers stars host the visiting WTT teams from
around the country. Loaded with amenities, each skybox can
accommodate up to 36 guests at a time for each of the 7 home
matches during the July 2008 season.
Accommodations
Additional Benefits
• Ownership of a 11’ x 30’
box for all 7 evening
matches with tiered
seating and adjoining
hospitality area for
entertainment
• Full-color logo signage
installed on the front of the
skybox facing the court
• Seating and viewing for up
to 36 guests per match
• Sponsor board and sponsor
page recognition in the
player guide
• Floral decorations including
table centerpieces and buffet
floral pieces
Buffet
Bar
• One player guide
advertisement
• Invitation to sponsor day
lunch and planning seminar
• Security (verification of
guests’ credentials during
hospitality hours)
• Access for 10 guests before
and after the matches to
the Ocean Deck and happy
hour venue to meet with the
tennis professionals
Credentials
• Invitations for 8 to the
Breakers Meet the
Team Night
• 4 season badges good for
access to all matches
12'
Back
32'
• 36 tickets to each match
• 4 VIP parking passes to
each match
Front
SKYBOX FLOOR PLAN
P A C K A G E C O S T:
$19,250
In addition to the sponsoring fee, sponsor is responsible for food and beverage costs. Food
and beverage service must be arranged through the tennis official caterer.
Side View
BR EA K E R S
For companies that want to entertain a smaller
number of guests in an exclusive setting, the
Breakers Pavilion offers a private reserved table
for 10 with food and beverage included for all
7 home matches of Newport Beach Breakers
tennis. Positioned on the east-end baseline and
north sideline of the stadium, the Breakers
Pavilion offers an unparalleled front row view
of the action on the court. Simply invite your
guests, show up and enjoy.
Each Breakers Pavilion
Table includes:
• 1 table reserved for your company for all 7
tennis matches, hosted in premier location
• 10 tickets, credentialed with access to the
Breakers Pavilion for each match
• Unlimited food and beverage service from
6:30 p.m. – 9:30 p.m. during each match
• Sponsor board and sponsor page recognition
in the players guide
• Invitation to the sponsor day lunch and
planning seminar
• Access for 4 guests before and after the
matches to the Ocean Deck and happy hour
venue to meet with the tennis professionals
• Invitations for 4 to the Breakers Meet the
Team Night
P A C K A G E C O S T:
$9,250
PAV I L I ON
C LU B
SE ATS
Season Club Seats at Breakers Stadium give
fans a once in a lifetime chance to sit courtside
for all seven home matches. Each Club Box
includes four individual padded seats with
cocktail tables. Servers are on hand to take
your dinner order so you don’t have to miss
any of the action. With this once in a lifetime
opportunity, treat your clients, friends,
employees and family members to premier
tennis with first class service.
Each Season Club Seat Package
includes:
• 4 Reserved seats for all matches
• Padded chairs with cocktail tables
• Food service available (at an additional cost)
• 1 VIP parking pass per match
• Access to the Ocean Deck for two matches
for pre-match Happy Hour and entertainment
• Invitations for 2 to the Breakers
Meet the Team Event
O CEA N D ECK
SEASON CLUB SEATS
PRICING CHART:
Color
1
2
Price
3
4
5
6
7
8
9 10 11 12
SO U T H CO R PO R AT E SK Y BOX
TV
$2,750
$2,500
$2,200
A B
6
6
5
5
4
4
CORPORATE 3
3
EAST
C
D
SOUTH CLUB SEATS
E F
G
H I
J
K
L M
WEST
W
EST
CLUB
SEATS
EAST
PAVILION
TABLES
2
1
NORTH PAVILION TABLES
1
2
3
4
5
6
7
8
9
10
MEDIA
A
ROW S 1 - 1 5
S E ATS 1 - 1 9
N O RT H G EN ER A L A D MI SSI O N
B
C
ROW S 1 - 1 5
S E ATS 1 - 2 1
C
D
LAND
ROV E R
DISPLAY
SKY BOX 2
1
A
B
ROW S 1 - 1 5
S E ATS 1 - 2 1
D
ROW S 1 - 1 5
S E ATS 1 - 1 9
A DVERT ISIN G
&
P R OMO TI O N A L
P A C KA G E S
World TeamTennis delivers an unmatched opportunity to reach an
educated, affluent audience in Orange County. The Newport Beach
Breakers offer several avenues to reach this key demographic,
including print advertisements, on-site corporate signage and direct,
personal exposure.
1/08.350.LT.HC
ADVERTISING & PROMOTIONS
P R I N T
A D S
The player guides are a must read! Designed to be the key
informational piece for corporate guests and Breakers fans, the
player guides consist of important team and player information,
match profiles and statistics, as well as parking and shuttle information, the stadium map, and much more. (All sponsors receive these
guides in advance of the Breakers season to send out to their guests
along with tickets, parking pass).
Additionally, for each individual home match, specific match-day
“inserts” will be incorporated into the player guides and distributed
to all spectators in attendance at that given match. Complete with
Breakers and the opposing team’s information/bios, league standings
and each evenings highlights, the inserts are an indispensable part
of the season for WTT fans.
Player Guides Advertisements
• Full page advertisement in the player guide
• 4 Courtside Club seats to all home matches
• 10 General admission season tickets
• Sponsor board and sponsor page recognition
• Access to the Ocean Deck for 2 guests at two matches of choice/
limited space per night — first come first served
• Invitations for 2 to the Breakers Meet the Team Night
C O S T:
$7,350
Ticket Back Advertisements
With 20,000 tickets printed in total, the ticket back advertisement is
one of the best ways to get your message directly into the hands of
spectators. All fans who attend a home match must have a ticket,
either printed at home or hard copy. Each presents your company a
unique way to deliver your message to the hands of Breakers fans,
many times weeks in advance. In 2008, all VIP and Sponsor tickets
will be hanging tags that must be visible at all times thus creating a
walking billboard for your company’s message.
Ticket Back Advertising includes the following benefits and credentials:
• 4 Courtside Club seats to all home matches
• Access to the Ocean Deck for 4 guests at two matches of choice/
limited space per night — first come first served
• 10 General admission season tickets
• Invitations for 4 to the Breakers Meet the Team Night
C O S T:
$ 11 , 5 0 0 ( O N LY 1 AVA I L A B L E )
(prices reflect advertiser providing finished artwork per specifications)
O N - C O U RT
S IG N AG E / STA D I U M
SI G N AG E
Court signage is considered to be one of the
premier marketing opportunities in tennis. No
other sponsorship enables your corporate logo
to obtain on-site branding like a baseline or
sideline banner. With a baseline or sideline
banner, your company’s logo will be cemented
on-court as part of the stadium. Your company's logo will viewed by the fans when they
are at the event, and you will receive significant
media exposure through national and local TV
broadcast and print coverage.
Baseline Banner Package
• 2 Baseline signage (approx. 4’x 6’ each)
• 4 Courtside Club seats per home match
• 8 General admission season tickets
• 2 VIP parking passes per match
• Access for 4 guests before and after the
matches to the Ocean Deck and happy hour
venue to meet with the tennis professionals
• Invitations for 4 to the Breakers Meet the
Team Night
PA C K A G E C O S T ( 2 AVA I L A B L E ) :
$13,750
Sideline Banner Package
• 2 Sideline signage (approx. 2’ x 7’ each)
• 4 Courtside Club seats per home match
• 8 General admission season tickets
• 2 VIP parking passes per match
PA C K A G E C O S T ( 4 AVA I L A B L E ) :
• Access for 4 guests before and after the
matches to the Ocean Deck and happy hour
venue to meet with the tennis professionals
• Invitations for 4 to the Breakers Meet the
Team Night
$ 11 , 7 5 0
O N - C O U RT
S IG N AG E / STA D I U M
Scoreboard
The scoreboard is the most prominently viewed
aspect of the match; receiving more looks than
any other feature of the event. With a
scoreboard sponsorship, your company will
“own” the scoreboards and your logo will
be adjacent to the match results every night
receiving significant national and local TV
broadcast coverage.
Scoreboard Sponsorship includes the following benefits
and credentials:
• 4 Courtside Club seats per home match
• 10 General admission season tickets
• Full-page ad in the player guide
• 2 VIP parking passes per match
• Access for 4 guests before and after the
matches to the Ocean Deck and happy hour
venue to meet with the tennis professionals
• Invitations for 4 to the Breakers Meet the
Team Night
C O S T ( 1 AVA I L A B L E ) :
$16,500
Stadium Signage
Stadium signage is another significant
opportunity to build brand awareness at the
event. Your logo will be incorporated into the
stadium and notably viewed by all fans
in attendance.
Stadium signage package includes:
• 2 Bleacher stadium signage (2’x 5’)
• 4 Courtside Club seats per home match
• 8 General admission season tickets
• Sponsor board and sponsor page recognition
• 1 VIP parking pass per match
• Invitations for 2 to the Breakers Meet the
Team Night
C O S T:
$6,150
SI G N AG E
EXP O
Expo Booths provide the best opportunity to put
your product or service on direct display before
Newport Beach Breakers fans. Throughout the
season approximately 20,000 attendees will
enter and exit the matches via our Expo Hall,
putting you at center stage before thousands of
potential customers.
Expo Booths include the following benefits
and credentials:
• 10’ x 10’ booth with skirted tables and chairs
• 6 General admission tickets to the grounds
and Expo Area each match
• Full color Identification sign at booth
P A C K A G E C O S T:
$3,050
B O OT H S
C LIN IC S
&
SPE C I A L
Cut through the clutter and deliver exclusive
opportunities for your clients and employees.
The Newport Beach Breakers offer a variety
of unique and intimate platforms to create
memorable experiences while incorporating,
promoting and increasing your brand identity
among your core audience.
Premium clinics and special event programs can
be customized to meet your brand objectives
and include other sponsorship benefits that fit
your needs. The possibilities include sponsoring
a junior or corporate tennis clinic conducted
by a WTT celebrity, promoting your brand via
promotional giveaways and on-court contests,
hosting a pre- or post-match private reception,
participating in Breakers theme nights,
sponsoring PA announcements and so
much more!
These events provide peerless opportunities that
will help you impress your clients, employees,
and audience in a way they will never forget!
EV E N TS
CUSTOMIZED SPONSORSHIP
PROPOSAL
1/08.350.LT.HC
P R OP OS A L
S PONSOR SH IP
SPON SO R
P LAN N IN G
The following section contains schedules,
sponsor guidelines and other information that
will help maximize your sponsorship.
SPON SOR PL A N N I N G
Sponsors of the Newport Beach Breakers
become partners with Hoag Hospital.
Tournament management will work directly
with you year-round to ensure you get the
most out of your sponsorship. Providing
personal service and attention to detail is
paramount in our planning and management
process. Throughout your involvement —
from initial planning, to event day operation,
to end-of-event follow-up — we will work
with your corporate team to ensure that your
experience is memorable and profitable.
1/08.350.LT.HC
2 0 0 8
SE A SO N
C A L E N D A R
JULY 2008
S U N D AY
M O N D AY
T U E S D AY
W E D N E S D AY
1
T H U R S D AY
2
F R I D AY
3
S AT U R D AY
4
5
WTT Season Begins
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
WTT
Championships
(Top 2 Teams from
each conference
make the playoffs)
27
WTT
Championships
(Finals)
28
29
30
31
B R EA K ER S H O M E M ATC H ES
5pm
Admission Gates Open
5-6:45pm
Happy Hour featuring Stella Artois
premium beer, Southern Wine & Spirits
products and local restaurant specialties
7-9:30pm
All home matches played
WTT
Championships
(Continued)
D E A D L I N E S
M AY 2 0 0 8
May 1
Save the Date Announcements
This will help ensure that your customers are available to participate.
May 11
Corporate Logos
Logos will be used for production of signage and advertising.
May 24
Hospitality Guest Invitations
The team will provide an invitation and RSVP template for you to easily
produce classy and exciting invitations for your guests. This deadline is only
seven weeks out from the season.
JUNE 2008
June 2
Player Guide Ads
All artwork for the player guides must be provided per the specifications.
June 5
Sponsor Day
Sponsors will receive corporate credentials, sample catering menu selections
and meet other sponsor representatives. In addition, team management will
provide an overview of the event operations and services available to
all sponsors.
June 7
RSVP Deadline
RSVP’s will help ensure a good turnout from your guests and help maximize
the use of your hospitality area. This will allow time to invite additional
guests if your primary list is non-committal.
June 20
Catering Orders
The team’s official caterer will work with your company to coordinate your
complete food and beverage needs, but orders must be made in time to
properly serve your guests. (Skyboxes only)
June 25
Credential Distribution
Be certain to collect RSVP’s prior to sending tickets. You may also wish to
use the Will Call tent during the season to distribute your tickets.
J U LY 2 0 0 8
July 1 & 2
Pre-Season Visits
Dates Subject to Change
Team management will be pleased to provide a tour of the stadium and
facilities during the week prior to the start of the season. Please make an
appointment with our staff.
PL AY ER
G U I D E
A D
SPE C I F I C AT I ON S
Accepted Artwork Formats
ADS DUE BY
JUNE 2, 2008
PL AY ER G U IDE F INISHED SIZE ( TRIM SIZE )
5.5" W x 8.5" H
• Compress all files by creating an
archive with MacOS (.zip) or with
StuffIt (.sit)
AD SIZES
SIZE
WIDTH
Full Page (no bleed):
Full Page (with bleed*):
• Mac format preferred. Acceptable
programs: QuarkXPress (V6.5),
Adobe InDesign (CS2), Adobe
Illustrator (CS2) and Adobe
Photoshop (CS2)
4.75"
6"
HEIGHT
x
x
7.75"
9"
* Size includes an added ×" bleed to all four sides.
PLEASE NOTE: Do not place any text or logos outside of the "Live
Area" of 4.75" W x 7.75" H centered. These items may be cut off
due to "page creep" (thickness of booklet causes some pages to be
cut longer or shorter by up to 1/8")
It is critical that all ads meet the above dimensions and
specifications. Otherwise, production charges will be incurred or
ad rejected if sizes are incorrect. Please include your company
name in the name of your ad file.
Please see next page for instructions on how to submit ads.
• Submit CMYK files
•
Include all native files, font files
(screen and printing – Adobe
postscript or Open Type
preferred), placed artwork and
all other relevant materials
• FILM AND PDF FILES
ARE NOT accepted
Text and Line Art Images –
Illustrator (version CS2 and lower)
• All fonts used in artwork should
be provided. Otherwise outline
all fonts
Pictures and Process Images
– Photoshop (version CS2 and lower)
• Minimum image resolution 300
dpi/150 linescreen at 100%
• TIFF, JPEG or EPS format only
(NOTE: JPEG's must be set to
quality of 10 or higher.)
Full Page
– no bleed
Layout Programs
– InDesign (version CS2 and lower) and
QuarkXPress (version 6.5 and lower)
Trim Size
(5.5” x 8.5”)
(4.75” x 7.75”)
• All fonts used in artwork should
be provided. Otherwise convert
type to vector line art (outline)
• All placed artwork needs to
be included
Unacceptable Artwork
Formats
Live Area
• Word Perfect, Microsoft Word,
Works, Excel, Publisher and
PowerPoint. JPEG (low resolution)
and GIF image formats. No Xerox
or laser copies. No PDFs or film
(4.75” x 7.75”)
Full Page
– with bleed
Trim Size
(5.5” x 8.5”)
(6” x 9”)
×” Bleed Area
(6” x 9”)
ADV ERT IS IN G
S U B M I SSI ON
Accepted Methods for Sending Files
• MAC or IBM formatted DVD or CD-R disc (by mail or shipping)
• iDisk upload (for MacOS users)
I N ST RU C T I O N S
ADS DUE BY
JUNE 2, 2008
• FTP internet upload
How to Send Files
F T P I N T E R N E T U P L O A D (*Preferred method of delivery*)
FTP Client Application
For uploading files via an ftp client application, such as GoLive,
Transmit, FTP Client or Fetch, etc.
Address:
Username:
Password:
Ports:
Protocol:
ftp.hoagcreative.com
hoagcr4%01950f7
Hoagcr1@!$
21
FTP
IDISK UPLOAD FOR MAC OSX USERS
From "Finder", use "Go" menu and pull down to "iDISK" and choose
"Connect to other users public folder". Enter "hoaghospital" (no
quotes) when prompted. Copy compressed files to Public folder
which will mount to your desktop
M A I L I N G A D D R E S S : (for U.S. Postal Service)
• Enclose a hard copy of ad with your submission, crop
marks included.
Hoag Hospital Marketing & Corporate Communications
Attn: Jan Fleming
One Hoag Drive, PO Box 6100
Newport Beach, CA 92658-6100
S H I P P I N G A D D R E S S : (for Fed Ex, UPS, courier, etc.)
• Enclose a hard copy of ad with your submission, crop
marks included.
Hoag Hospital Marketing & Corporate Communications
Attn: Jan Fleming
One Hoag Drive, Bldg. 44, Suite 330
Newport Beach, CA 92663
FOR MORE
I N F O R M AT I O N
Contact Jan Fleming
Phone: 949/764-6973
Fax: 949/764-5820
Email: [email protected]
Please include your company
name in the name of your
ad file.
Please include contact
information in files in case
of problems or questions.
www.NewportBeachBreakers.com
1/08.350.LT.HC
For More Information:
714/352-6301