2016 Advertiser Buyers Guide

CANVAS AUCTION
PRESENTED BY
2016 ADVERTISER BUYERS GUIDE
CONGRATULATIONS!!
You are now the successful Advertiser of a Chuckwagon Team and
Driver and have purchased the right to advertise on a Chuckwagon
canvas at the 2016 Calgary Stampede GMC Rangeland Derby!
To understand your purchase, perks and paperwork, please review
this document in its entirety. We have organized the process into
an easy to follow timeline format.
We encourage you to submit all required forms as far in advance
as possible so that we can focus on making your Stampede
experience as memorable as possible.
1
FREQUENTLY ASKED QUESTIONS
PAYMENT – When is payment for the tarp due?
Payment for the full purchase price of the tarp is due April 22, 2016. Please see page 2.
SUB-ADVERTISING – Can I share the cost of the tarp by selling nights to other companies?
Absolutely! Please see page 3.
TARPS – How do get a tarp made for our driver’s Chuckwagon?
We have supplied you with some companies. Please see page 4.
FORMS – Do I need to fill out any forms before Stampede?
We require information to help ensure your Stampede experience is a great one! For a list of required
forms and due dates, please see page 2.
PASSES – How many passes will I receive for each night?
If your tarp purchase price was over $100,000, you will receive 20 VIP passes and 25 Barn passes for each
night of Stampede.
If your tarp purchase price was under $100,000, you will receive 15 VIP passes and 25 Barn passes for each
night of Stampede. Please see page 5.
VIP AND BARN PASSES – How are they different?
VIP passes allow the holder entry into the park at any gate, access to the hosting area by the Barns and
Grandstand Tarmac or Infield seating access to watch the races.
Barn Access passes only give the holder access to the hosting area by the Barns so these guests must pay to
enter the park and pay to watch the races. Please see page 5
BARN DELIVERY PASS – What is it and how does it work?
This is a delivery pass only and allows ONE vehicle to enter the hosting area through the Nat Christie Gate to drop off supplies/food etc. during very specific times during the day. Everyone in the vehicle must have a
VIP pass to enter the park through this gate. Please see page 8.
CANOPIES – Where do I get a canopy/tent to protect my guests from inclement weather and how big can it be?
Stampede will provide one of two canopies at no cost to you: a 10’ x 15’ if you would like to have a BBQ at
your space or a 10’ x 20’ if you will not be using a BBQ. Please see page 7.
FOOD SERVICE – What options do we have for serving dinner?
Stampede Catering is an excellent choice, but you are able to use any caterer licensed by Alberta Health
Services. You may also choose to bring in your own BBQ and cook for your guests. Please see page 9.
BAR SERVICE – How does the bar service work and what is the cost?
Private bartenders and bar service must be arranged through the Calgary Stampede. Please see page 10 for
pricing and selection options.
MAP – How do my guests get to and from the barn?
Please see the map on page 13.
TABLE OF CONTENTS
Access Passes
5
Advertiser Code of Conduct
15
Advertiser Coordinator
1
Alberta Health Services (AHS)
10
Bales (straw or hay)
16
Bar Service
11
Barbecues
9
Barn Delivery
8
Barn Hosting
7
Barn Passes
5
Barn Rules
12
Canvas Payment
2
Canvas Design Rules
4
Canopies
7
Catering Passes
5
Chuckwagon Committee
1
Co-Hosting
3
Daily Hosting Itinerary
12
Deadlines
2
Food Service and Catering
9
Golf Carts
7
Grandstand Tickets
5
Guest Management
12
Hot Zone
12
Infield Seating
5
Liaisons
1
Map
13
Marketing Opportunities
( Fluor Rope Square, Décor, On-Park Promotion)
14
Move In and Set-up of Hosting Space
8
Parking
6
Premium Venues
17
Shuttle Service
7
Sub-Advertising
3
VIP Passes
5
YOUR CANVAS PURCHASE
As a successful 2016 GMC Rangeland Derby Advertiser, you are entitled to the following perks:
•
Advertising rights on a Chuckwagon canvas for each of the ten days of racing at the Calgary Stampede.
•
The opportunity to participate in exclusive corporate hosting adjacent to the Chuckwagon Barns.
•
An exclusive Advertiser belt buckle presented to you by the Chuckwagon Committee.
•
Exclusive VIP passes and Barn passes for you and your guests.
•
The opportunity to participate in a number of marketing opportunities to promote your brand.
•
A complimentary parking pass
CALGARY STAMPEDE CHUCKWAGON COMMITTEE
The Calgary Stampede Chuckwagon Committee (the “Committee”) is a dedicated group of over fifty
volunteers who commit thousands of hours of volunteer service throughout the year to ensure that
each of the drivers, fans, and you, our valued Advertisers and Sub-Advertisers, get the maximum
enjoyment and return from the Calgary Stampede GMC Rangeland Derby.
CHUCKWAGON COMMITTEE ADVERTISER LIAISONS
In the days immediately following the 2016 Canvas Auction, each new Advertiser will be assigned a
volunteer liaison from the Committee. These volunteers are a dedicated resource for Advertisers and
Sub-Advertisers as you prepare for the Stampede.
Please note that most of our liaisons work full-time so their ability to conduct volunteer duties during
business hours will vary. The Committee highly recommends a face-to-face meeting, as soon as possible
following the 2016 Auction, between the Advertiser and liaison to develop a rapport and discuss this
guide. If a face-to-face meeting is not possible, please ensure that you establish the best method in
which to exchange and/or discuss information. If Advertisers and liaisons can communicate absences
and respective busy times, it will also benefit this working relationship.
THE CALGARY STAMPEDE RODEO AND CHUCKWAGON OFFICE AND ADVERTISER COORDINATOR
Staff members in the Rodeo and Chuckwagon Office are happy to provide information and answer
questions regarding this Advertisers manual and all associated forms. Cathy Henderson is the
Advertiser Coordinator, a Calgary Stampede employee dedicated to assisting you.
403-261-0534 or [email protected]
1
ADVERTISER DEADLINES
CANVAS PAYMENT
An invoice for the amount of your successful bid plus GST will be sent to you following the auction.
100% payment (by cheque) on each canvas purchased is required on or before April 22, 2016.
Mailing Address: Calgary Stampede
Attn: Rodeo and Chuckwagon Office
Box 1060, Station M
Calgary, Alberta, T2P 2K8
Street Address:
Calgary Stampede
Rodeo and Chuckwagon Office
1800 Stampede Trail SE
Calgary, Alberta, T2G 2W1
All cheques should be made payable to the Calgary Stampede.
ADVERTISER INFORMATIONAL FORMS
FORM NAME
DUE
Contact Information Form
Hosting Space Request Form
April 22, 2016
Hosting Responsibilities
Sub-Advertiser Agreement (if necessary)
Canvas Design Form
Advertiser VIP Pass Request Form
May 31, 2016
Liquor Service Request Form
Day Names and One-Liner Form
Preferred Parking
Alberta Health Services
Sent to you by Advertiser
Coordinator in mid-May
If you require assistance or clarification, please contact your Liaison or the Advertiser Coordinator. It is
imperative that the deadlines be strictly adhered to.
2
SUB-ADVERTISING OR CO-HOSTING
There are two different options and requirements if you are not going to be the sole
advertiser for the 10 days:
SUB-ADVERTISER
•
You can sell off a night or nights (up to nine) to other companies or organizations by signing
and submitting the Sub-Advertiser Agreement form
•
The Sub-Advertiser is then responsible for the production and cost of the canvas and all
related hosting costs for their night(s)
•
The Sub-Advertiser must submit all pertinent forms to the Chuckwagon office
CO-HOST
•
You can share the hosting space with another company or organization under your umbrella.
•
You will remain responsible for the hosting space and submission of all forms and payments
and the drivers canvas.
•
You will receive all of the VIP and Barn passes and will be responsible for distributing them to
your Co-Hosts as necessary.
CLICK HERE TO ACCESS THE SUB-ADVERTISER FORM.
3
CANVAS DESIGN RULES
We know you want to have the coolest canvas on the track, but we do have a few
rules to follow:
1.
Canvas designs must be in good taste and will be subject to approval by Stampede officials, acting in
their sole and unfettered discretion. A photograph or electronic file of each canvas must be
submitted to the Rodeo and Chuckwagon Office for approval by absolutely no later than May 31,
2016.
2. The driver’s name must appear on BOTH sides of the lower FRONT corner of each canvas.
3. Advertisers will be responsible for the cost of:
a. All canvas design, sign work and production of the canvas; and
b. Any special paint scheme on the wagon - with permission of the driver.
4. Signage is restricted to the wagon canvas - no corporate signage or messaging is permitted on the
wagon box, running gear or equipment.
5. If choosing to attach any interchangeable Advertiser message on a common canvas, it must be no
bigger than 1’ x 3’ feet and is required to be attached by Velcro along the entire perimeter.
6. There will be two 2016 GMC sponsorship decals placed on the wagon box - one on each side near the
back. These will be supplied by the Calgary Stampede and affixed to the wagon box by a member of
the Calgary Stampede Chuckwagon Committee.
7. All tarps must be delivered to the drivers by no later than 12:00 noon, July 7, 2016.
8. A letter (approximately 2’ x 1.5’) will be attached by the driver to the top front portion of the canvas
Please take this into consideration when designing your canvas.
Please contact the driver to get exact dimensions of their wagon and canvas. Common canvas
dimensions are 80” x 80”.
CLICK HERE TO ACCESS THE CANVAS DESIGN FORM.
4
ACCESS PASSES
During the third week of June, the Advertiser Package (applicable passes, etc.) will be ready to pick up
from the Chuckwagon Office. Your parking pass will be included in your advertiser package.
Pass Type
No.
Seats Provided?
Access Included
VIP Access Pass
15 or 20/day
Yes - top three rows of Gate, Evening
infield rush seating Grandstand, Barn
Barn Access Pass
25/day
None
Catering Pass
(VIP Pass)
Barn Delivery Pass
2/day
1/day
Yes - top three rows of Gate, Evening
infield rush seating Grandstand, Barn
None
Barn only
Parking
1/day
None
Barn only
None
VIP Access passes allow the holder entry into any Stampede Park gate entrance, the Grandstand tarmac
and rush infield seating, as well as the hosting area back at the Barns. Rush infield seating is limited to
the top three rows but you are welcome to sit anywhere in the infield. The top three rows will be held
until 8:30 pm nightly at which time, unused seats will be released to the general public. The pass also
allows for standing room on the Grandstand tarmac.
The Barn Access passes allow the holder entry into the hosting area back at the Barns via Stable Gate
prior to the races, the Fourth Furlong gate or the Infield tunnel gate after the races. You must enter the
park at one of the three main gates and pay admission before making your way to the Barns.
If your canvas purchase price was over $100,000, you will receive 20 VIP passes and 25 Barn Access
passes for a total of 45 maximum passes per night. If your canvas purchase price was under $100,000,
you will receive 15 VIP passes and 25 Barn Access passes for a total of 40 maximum passes per night.
Each Advertiser will also receive 2 additional VIP passes for your caterers. If you are not using caterers,
you may use them for additional guests.
You may upgrade any number of your 25 Barn Access passes for VIP Access Passes at a cost of $35/ pass/
day. Barn Passes DO NOT provide any Gate or Grandstand admission.
CLICK HERE TO ACCESS THE ADVERTISER VIP PASS REQUEST FORM
The Parking pass is for a designated lot in close proximity to the hosting area. You will also have the
opportunity to purchase two additional passes in a separate lot.
GRANDSTAND TICKETS
For guests receiving the no-cost Chuckwagon Barn Access passes, standing room evening show tickets
can be purchased daily from the Grandstand Ticket Office inside the park. Standing room is on the
tarmac in front of the Grandstand - a great place for watching the Chuckwagon races!
Grandstand and Clubhouse, seating is reserved. This a perfect compliment to your Barn Access Passes as
these tickets will provide your guests with gate admission and great seats to watch the races and evening
show. To purchase, contact the Calgary Stampede Ticket Office at 403.269.9822
5
2016 CHUCKWAGON CANVAS BUYER’S PREFERRED PARKING
We are pleased to offer successful Chuckwagon Canvas Buyer’s theopportunity to purchase
additional preferred parking on site, inventory is limited.
Please note, as a Canvas Buyer you will receive one (1) complimentary parking permit for a
satellite Stampede lot with your package.
CONVENIENT LOCATION
The Preferred Parking Lot is conveniently located inside Stampede Park. Since the parking is located
inside the entrance gates, every person in the vehicle will be required to have proper gate accreditation
(i.e. tickets/passes).
VALID FOR ALL 10 DAYS
Option 1:
Purchase an all-inclusive 10 day permit.
Option 2:
Purchase a bundle of 10 individual day permits.
Stalls are limited to a maximum of two (2) Preferred Parking permits per day per wagon, valid
throughout the entire 2016 Stampede.
CHUCKWAGON BARN ACCESS
The Canvas Buyer’s will have vehicle access privileges to the Chuckwagon Barn area between 8:00
a.m. to 10:30 am and 2:00 pm to 4:30 pm each day to drop off supplies, etc. for their wagon outfit.
Accreditation is required.
HOW TO ORDER
If you are interested in taking advantage of the Preferred Parking Lot offer, please complete the attached
form and forward along with full payment to the Calgary Stampede Parking Department.
The deadline for ordering your parking permit(s) is May 31, 2016.
ALTERNATE OPTIONS
For Stampede 2016 there will be alternate parking options available to you for purchase.
Please contact the Parking Office or the Rodeo Office for more information.
QUESTIONS?
Should you have any questions regarding the Preferred Parking Lot permit offer, please feel
free to contact the Parking Office at 403-261-0153
(Between the hours of 9:00 am to 5:00 pm – Mon-Friday)
6
BARN HOSTING
As an Advertiser, you have the option to participate in corporate Hosting adjacent to the Chuckwagon
Barn.
You will be assigned a hosting space in the Barn Hosting area where you can entertain guests, clients,
co-workers and family and treat them to a tour of the barns where they can meet your driver and his
equine athletes.
Hosting spaces are situated to allow for traffic flow and to accommodate a required fire lane.
Each hosting space will be bordered by a chain link fence and an immovable safety barricade.
Your Advertiser Committee Liaison would be happy to organize a tour of the hosting area prior to
Stampede so you can familiarized yourself with the area.
Please note that your hosting space is for you and your sub-advertisers only and is non transferable.
This area is governed by a number of City, Provincial and Federal regulators. It is the individual
advertiser’s responsibility to comply with all regulations and requirements. Your liaison and the
advertiser coordinator can assist you in ensuring compliance.
In an effort to maximize your hosting experience and to reduce the increasing risk to people and
horses in the Chuckwagon Barn area, the Stampede will:
•
Erect a canopy over your hosting space to provide shade and protection from inclement weather.
The size of canopy will be dependent upon your food service choice.
•
Supply signage so your guests can easily find your hosting space.
•
Provide a shuttle service for guests requiring assistance into the infield.
•
Supply garbage and recycling barrels at each hosting space
•
If you wish to bring in a golf cart, it must be approved for permit. The permit will be affixed to the
cart upon arrival. Access is restricted to between Lot 25 and the Stable Gate (No Infield access).
•
Supply access to a 3-prong, 110 watt power service and potable water nearby. We ask that you keep
power requirements to a minimum to avoid tripping breakers. Please bring your own power cords
and individual security needs such as a BBQ lock.
CLICK HERE TO ACCESS THE HOSTING SPACE REQUEST FORM
CLICK HERE TO ACCESS THE HOSTING RESPONSIBILITIES FORM
CLICK HERE TO ACCESS THE GOLF CART REQUEST FORM
7
MOVE-IN AND SET-UP
Thirty-eight Chuckwagon drivers will be moving equipment, wagons, feed, horses, etc. into the
Chuckwagon barn area prior to Stampede. For your benefit and the benefit of the drivers, a move-in
schedule has been pre-arranged to lessen traffic congestion.
Advertiser move-in: Monday, July 4, 2016, noon to 6pm
Your canopy will already be set-up upon your arrival. You can use this time to drop off tables and
chairs, put up some signage and décor and familiarize yourself with the area.
Final set-up of your hosting space can be completed and food deliveries can be made on Friday, July
8th.
BARN DELIVERY
Each Advertiser will be given one (1) Barn Delivery pass for the 10-days of Stampede which is to be
used for daily food delivery and supplies to the barn hosting area. You must have this pass to access
the hosting area at the Nat Christie gate. Each person in the vehicle must also have a VIP Access pass.
If you are using an outside Caterer, they will require the Barn Delivery pass as well as VIP Access
passes for each day. Please note that this is a delivery pass only, parking is not included.
Vehicle access is strictly enforced to the following times:
July 4 Noon to 6:00 pm Move-in
July 8 - 17 8:00 am to 10:30 am
2:00 pm to 4:00 pm
Midnight to 12:30 am
1 pm to 6 pm Move-out
July 18 Vehicles left in the Barn area outside of these hours will be towed at owner’s expense.
8
FOOD SERVICE AND CATERING OPTIONS
The Stampede is strictly governed by Alberta Health Services (AHS) regulations and the Calgary Fire
Department. If you plan to feed your guests there are three (3) options to choose from:
1. We encourage you to use Stampede Catering services. They are an easy and convenient option
as they are located on park and are licensed by Alberta Health Services. Space is limited so act
quickly. For further information, contact them at 403.261.9370.
2. You can use any outside Caterer licensed by Alberta Health Services.
3. You can bring in a standard size barbecue and do your own cooking. Tow behind or oversized
units must be approved by the Chuckwagon office.
If you choose option 2 or 3 on the Hosting Space Request form, you will be sent an Alberta Health
Services Vendor Notification form. Portions of the form will already be filled out for you. It must be
completed and returned to the Chuckwagon office by May 31, 2016.
Inspections by AHS and the Fire Department will be conducted both before and during the
Stampede. These inspections will assess compliance with the following regulations:
•
Barbecues must be one (1) meter away from all canopies.
•
Barbecues must be located along the fence line.
•
You must supply a fire extinguisher with a minimum rating of 2A-10BC
•
Food items and dirty dishes cannot be left in the hosting space over night
•
Dish washing sink units must be kept clean.
•
You must include a temporary hand wash station in your hosting space that includes warm
water, soap and paper towel
9
ALBERTA HEALTH SERVICES (AHS)
The Calgary Stampede is licensed by AHS for the overall hosting venue of H-Barn. The AHS
monitors and regulates washrooms, water service, hand wash stations and dish washing facilities.
Each Advertiser and Sub-Advertiser must submit the Environmental Public Health Temporary Food
Establishment (Vendor) Notification form if serving any food in their hosting spot. The form will
be tailored to the uniqueness of the H Barn hosting area and portions of it will be completed by the
Calgary Stampede to be consistent amongst all advertisers. It will be forwarded to you once you
have submitted the Hosting Space Request form. The completed form must be submitted to the
Chuckwagon office by May 31, 2016. The Stampede will submit all of the advertisers’ forms to the
AHS together.
The Stampede will provide sink units with hot and cold running water for dish and utensil washing.
They will be set-up amongst the hosting spaces. Please scrap dishes off before washing them as to
not clog the sinks. Inspections by AHS and the Calgary Fire Department will be conducted both
before and during the Stampede. These inspections will assess compliance with the regulations
outlined here. Feedback is provided to the Chuckwagon office and a date for rectification is
provided. On-the-spot enforcement may be imposed by regulators if they deem necessary.
•
AHS requires that all cooking/catering staff have the appropriate Food Safety Course
certification. http://albertahealthservices.ca/eph.asp
•
If using a barbecue, it must be one (1) meter away from all canopies
•
If using any type of cooking device, you must supply at least one fire extinguisher with a
minimum rating of 2A-10BC
•
Food items and dirty dishes cannot be left
in the hosting space overnight
•
Dish washing sink units must be kept
clean.
•
All hosting spaces must include a
temporary hand wash station supplied
by the advertiser. It must be cleaned and
properly maintained throughout the 10
days.
10
BAR SERVICE
Barn hosting access is exclusive and guarantees an experience of a lifetime for your guests! If you wish to
offer alcoholic beverages in your hosting space, there are two option to choose from.
Each of these options includes: bar set up, beverage refrigeration and a trained
bartender exclusive to your hosting space for the hours of 4:30 to 7pm and from
9:15 to 11:00pm nightly. The AGLC has stipulated that all alcoholic beverages
must be supplied and served by the Calgary Stampede.
*Please note that the Calgary Stampede will compensate all liquor service and support staff working in the H-Barn hosting area. Advertisers or
their guests do not need to additionally tip their bartenders.
BAR SERVICE OPTION 1
A selection of beer, wine, ready to drink beverages
Cost: $225 (+ GST) per night plus consumption
Menu
Beer (Budweiser, Bud Lite and Corona)
Feature Wine
Ready to Drink (Mott’s Caesar, Jack Daniels and Cola, Palm Bay Cooler)
Soft drinks and bottled water
3.50
3.50
3.50
1.75
* All beverages prices include GST but are subject to a 10% service charge.
BAR SERVICE OPTION 2
A selection of beer, wine, ready to drink beverages and Hi-Balls
Cost: $300 (+ GST) per night plus consumption
Specialty items can be pre-arranged and added to Bar Service Option #2 but extra fees
associated with restocking/return will apply. Be advised that the Stampede has exclusive
official sponsors and some requests may not be possible.
Menu
Smirnoff Vodka, Crown Royal, Bombay Gin and Captain Morgan Spiced Rum
Beer (Budweiser, Bud Lite and Corona)
Feature Wine
Ready to Drink (Mott's Caesar, Jack Daniels and Cola, Palm Bay Cooler)
Soft drinks and bottled water
* All beverages prices include GST but are subject to a 10% service charge.
CLICK HERE TO ACCESS THE LIQUOR SERVICE FORM
11
4.00
3.50
3.50
3.50
1.75
DAILY HOSTING ITINERARY
The Chuckwagon barn is the living and training quarters for the Chuckwagon families, their horses
and staff. This area is busy and potentially dangerous, particularly before and after the races. It is the
responsibility of the Advertiser to ensure that their guests adhere to the following itinerary and Barn Rules.
2:00 - 4:00 pm Set-up of your hosting area
4:30 – 6:30 pm Feed your guests, tour the barn area
6:30 pm Turn off your barbecue, bar service concluded
6:30 – 7:00 pm Vacate the barn area to allow drivers and outriders time to prepare for the races
Post races
Return to your hosting area thirty minutes after the last heat
10:30 pm
Last call
11:00 pm Conclusion of bar service
Midnight The Barn area must be cleared for the night
BARN RULES
For the safety and comfort of guests, driver and horses please adhere to the following rules:
•
•
•
•
•
No amplified music
Smoking in designated areas only
Obey all instructions from Calgary Stampede staff, Chuckwagon committee members and riders
at all times
Do not touch or disturb any of the equipment or horses in this area
Respect your neighbors and their hosting space
GUEST MANAGEMENT
The map on the next page shows the three (3) Park Entrances as well as the location of the Chuckwagon
Advertiser Hosting Area. Prior to the races, your guests must make their way to the barns via the Stable Gate.
When heading to the races, they can take the people tunnel into the Infield seating area or the 4th Furlong
Gate around to the Grandstand and Tarmac area. Post races, you can make your way back to the hosting area
the same way.
Guests departing the hosting area after 10:00pm will not be able to leave through the Stable gate due to the
nightly fireworks. The Calgary Fire Department designates a “HOT ZONE” which is highlighted on the map.
Guests must exit through the 4th furlong gate and the Grandstand.
12
FINDING YOUR WAY
THROUGH STAMPEDE PARK
11 AVE SE
M
6 ST
AC
DO
5 ST
4 ST
3 ST
NA
LD
12 AVE SE
E
AV
VICTORIA PARK
NORTH
ADMI N
L
VICTORIA
HALL
UL
TU
AG
R
IC
MACLEOD TRAIL
RE
13 AVE
AI
OLYMPIC WAY SE
COWBOYS
CASINO
TR
12 AVE
14 AVE
BMO CENTRE
HEADQUARTERS BUILDING
BOYCE
THEATRE
ROTARY
HOUSE
STAMPEDE
CORRAL
SCOTIABANK
SADDLEDOME
COCA-COLA
STAGE
BIG
FOUR
N
W
E
S
CORRAL TRAIL
BIG FOUR TR
17 AVE
S
LOT
PARKING
STAMPEDE TRAIL
VICTORIA PARK
STAMPEDE STATION
STAMPEDE
SCHOOL
AGRICULTURE TRAIL
AGRICULTURE
BUILDING
LEGEND
AGRIUM
WESTERN EVENT
CENTER
PARK ENTRANCE
MEDICAL CENTRE
LOST & FOUND
WALKING
ROUTE
SECURITY
TO
H BARN
( UPPER
LEVEL
D
DST
AN
GR INFIE
AN
DS LD
TAN
CHU
CKW
D
AN
WALKING ROUTE
OUT OF H BARN W/
HOT ZONE IN EFFECT
PEOPLE
TUNNEL
HOS
TING AGON
TEN
T
RUSH
SEATING
SALES
STABLE
GATE
HOT ZONE
(In effect post race)
GR
MACLEOD TRAIL
STAMPEDE TRAIL
INFIELD
PARKING
LRT STATIONS
HANDICAP STALLS
LOCATED IN LOTS
1, 3, 4, 5, 10, 13, 20
ERLTON
STATION
PEOPLE
CENTRE
Map is not drawn to scale.
25N
Ramsay
Exchange
H BARN
25 AVE SE
For more information on the Calgary Stampede please visit:
calgarystampede.com
13
LOT
25
PA
SE RK A
RV
ICE ND F
S B AC I
U I LIT
LD Y
IN
G
ILL
ER
CHUCKWAGON
ADVERTISER
HOSTING
AREA
SP
25 AVE
RO
AD
4TH FURLONG
GATE
MARKETING OPPORTUNITIES
We want you to get the most out of your investment, and this includes maximizing your marketing efforts during
the ten days. Below are some tried and true ideas, and information on how to promote your brand at the Calgary
Stampede.
DÉCOR
Advertisers have the option of adding decor to their driver’s barn and stall space to market your brand. Decor
may include;
* Flags or draping
* Incorporation of an Advertiser’s colours
* Signage at the end of your driver’s shed row
* Name plates for the horses
If you are interested in advertising your company in your driver’s barn, please keep in mind that some drivers
have stall decor of their own, so it is essential that you consult with your driver before proceeding with any plans
for marketing in these areas. Think of the shed row area as an extension of a driver’s personal home. Safety for
the equine athletes is paramount, therefore, all decor must be prearranged with the driver. All decor must be
removable to eliminate any permanent damage. No stickers please.
ON-PARK PROMOTION
Many Advertisers like to promote their products while on Stampede Park. All promotions on Stampede Park
beyond the Chuckwagon barns must be submitted in writing to the Calgary Stampede by May 31, 2016. These
requests must be emailed or faxed to the Rodeo and Chuckwagon Office and must include the following details:
* Date(s) of execution for the concept;
* Mechanism of employment; and
* Item, signage, etc. that will be utilized to promote the Advertiser.
Please note that the Calgary Stampede has existing sponsorship contracts, and that certain sponsors have
exclusive rights that may limit promotion by some Chuckwagon Advertisers beyond the Chuckwagon H Barn
area. Advertiser requests will be reviewed and approved within 5 business days.
FLUOR ROPE SQUARE
Advertisers can apply to have their company promoted during a free pancake breakfast held at Rope Square in
Olympic Plaza. This event is off-park and held over seven mornings during the Stampede. Supplies and pancake
batter are provided, the Calgary Stampede Downtown Attractions Committee facilitates your involvement, and
the event is free to guests, visitors and business people in the downtown core.
If you wish to partake in this event, it is critical that it be planned in conjunction with your driver. Rope Square
is a perfect opportunity for corporate team building and interacting with the public. Likewise, your driver can
meet fans and educate people about the sport. Official race wagons can not be transported from the park
Other than coordinating with the driver, the Advertiser must simply supply volunteers (cooks!). More
information about the Rope Square Breakfast will be made available at a later date. In the meantime, please visit
this link:
http://www.stampede-downtownattractions.com/chuck_brkfst.htm
14
ADVERTISER CODE OF CONDUCT
The Calgary Stampede, the GMC Rangeland Derby and the sport of chuckwagon racing are high
profile, public events built upon a foundation of community support and integrity. In order to
maintain this support, all participants, including chuckwagon Advertisers and Sub-advertisers, are
expected to consistently demonstrate good behaviour and a spirit of sportsmanship, leadership and
ethical conduct, to maximize the advertiser experience, and that of our guests, competitors and the
fans of the GMC Rangeland Derby, through:
a. Consistent demonstration of a spirit of sportsmanship, leadership
and ethical conduct, all in the best interest of the safety of
all participants and animals, and the integrity of the sport of
chuckwagon racing, the GMC Rangeland Derby (the “Derby”) and
the Calgary Stampede;
b. Ensure their participation, and the participation of any and
all individuals associated with their chuckwagon canvas
advertisement in the GMC Rangeland Derby, is conducted in
accordance with this Advertiser Code of Conduct;
c. Support and promote behaviours – before, during and after
the nightly races – that ensures the safety of all participants,
competitors, guests, animals, organizers, or any other persons
present in the Chuckwagon barns, Chuckwagon hosting area, the
Grandstand tarmac or Grandstand Infield seating area;
d. Treat all other Advertisers and Sub-Advertisers, Chuckwagon
Participants, Stampede Officials, staff and volunteers with respect
and dignity; and
e. Exhibit standards of professional behavior which will maintain
public confidence and trust in the integrity of the GMC Rangeland
Derby, the sport of chuckwagon racing and the Calgary Stampede.
15
FIRE BULLETIN
SCOB06 – 003
Re: Straw Bales used for display in public places.
The Calgary Fire Department is issuing this guideline to all users and suppliers of display straw bales within the
City of Calgary.
1) Bales used indoors, outdoors within 3 metres of any permanent or temporary structure, on any patio or near
any heat source shall be treated and prepared as outlined in sentence (2) before being allowed into any public
venue.
2) The owner, in accordance with AFC Division C Article 2.2.1.2., shall maintain a written record of tests and
flame proofing treatment carried out. Treatment shall be as follows:
• Straw or Hay Bales used for indoor or outdoor public displays shall be treated with a Fire Retardant that
complies with CAN/ULC - S109-03 “Flame Tests of Flame-Resistant Fabrics and Films”.
• All bales shall be compressed by ten (10) to twelve (12) inches and bound with steel wire or ½ inch steel
banding.
• Each bale shall be dried by evaporation.
• Each bale shall be tagged with a non-combustible tag stating the date treated, the ULC approved fire
retardant product used and the name of the company doing the treatment.
• If bales should become wet, they shall be immediately removed to the exterior of the building, dried by
• evaporation and retreated before being used again.
• Bales cannot be broken apart to enhance the display.
3) A Fire Department Inspector may ask to test any display bale at their discretion and the bale shall pass the
flame test as described in point (4). If any of the bales tested at this display fail the flame test, all bales
shall be removed from the venue and be retreated prior to reuse.
4) Fire Department Inspectors will test bales to be displayed in the following manner:
• Bale will be removed from the public for testing.
• Ignition source will be an open flame as produced from a butane lighter. Flame will be applied for 10
seconds.
• Bale is allowed to ignite, but upon removal of the flame source the bale cannot sustain combustion on
• its own for more than 3 seconds. Flame must self extinguish and cannot continue to smoulder for more
than 30 seconds.
• Multiple surfaces on each bale will be tested and must pass the above detailed test.
5) In large open area venues where bales fall outside of the parameters of sentence (1) untreated bales will be
permitted to be used under the following conditions:
• Must be a large open area venue
• Must be a minimum of 3 metres away from any permanent or temporary structure
• Must be a minimum of 3 metres away from any heat source
• Must be a minimum of 3 metres away from any entrance or exit to the venue
• Must be a maximum of 5 untreated bales per group
• Must be a minimum of 3 metres spatial separation between bale groups.
• Any bales that become broken apart must be removed from the venue, this includes the loose straw.
6) Upon inspection, if guidelines for untreated bales are not strictly adhered to all untreated bales shall
be removed from the venue.
16
PREMIUM VENUES
The 2016 GMC Rangeland Derby isn’t just something you watch, it’s something you experience. As a
chuckwagon advertiser you can take advantage of priority access to hosting at the Calgary Stampede.
The Frontier Pavilion is western hospitality with a kick. Live western music and authentic western cuisine
prepared by our executive chef are just the beginning. Your guests will also get prime lower level tickets for
the GMC Rangeland Derby and a collector’s edition souvenir program to commemorate the event.
The Rangeland Tent gives your guests a taste of good old-fashioned western hospitality with the Rangeland
Package. The night starts out with a BBQ and live western music and finishes off with prime balcony tickets
during the GMC Rangeland Derby.
The Paddock Balcony is sure to impress your guests on our exclusive rooftop patio where they will be treated
to authentic western cuisine. This package includes prime lower level tickets in the Grandstand.
For hosting information or to book your tickets call
403.269.9822 or email [email protected]
Private Infield Suites- The theme is “up close” for proximity to the action. You can
hear the shouts of drivers and feel the wind as the wagons head around the barrels. If
you’re lucky you may even get a bit of dirt in your teeth. Don’t be fooled - this is highstyle hosting with private in-suite attendants and personalized service.
Our most elegant venue, ranahans is located on the third level of the Grandstand and houses
three exclusive private dining areas. When the action starts outside, guests move to covered
seats within the Grandstand with personalized beverage service in the seats.
The Lazy S provides premium dining, lounge and event seating on the fourth level of the Grandstand.
From private indoor Executive Suites to covered outdoor Loge Seating with a served gourmet dinner,
The Lazy S is designed for great views of the GMC Rangeland Derby and the Evening Stage Show.
Located on the main level of the Grandstand, 30X Saloon can be booked as a semi-private or
private hosting venue. When your guests finish dinner, you move to great seats in the Grandstand
with the rest of the Stampede fans, with personalized service.
For more information please call 403.261.9341
premiumseating.calgarystampede.com
17
CONTACT INFORMATION FORM
DRIVER:
ADVERTISER (Company):
Address:
Contact:
Phone:
Email:
Cell:
Please supply a contact to be used by the advertiser coordinator and
your liaison regarding the submission of future forms.
Administrative Contact:
Phone:
Email:
Cell:
Comments:
Due: April 22, 2016
Email to: [email protected]
Fax to: 403.261.0208
18
HOSTING SPACE REQUEST FORM
DRIVER:
ADVERTISER:
If you are planning to host your guests back at the Barn,
please submit this form so that we can assign you a hosting space.
Please assign me a hosting space
Special request:
If you plan to feed your guests, please choose one of the options below so we
may assist you with Alberta Health Services forms, menus and other requirements.
I will be using Stampede Catering
I will be using an outside Catering company
I will be cooking myself
The canopy size directly relates to whether you or your Sub-Advertisers will be using a barbecue in your
hosting space. Please indicate the size of canopy you require. Please note that your choice of canopy
will be for the whole 10 days and will impact your sub-advertiser(s)
There WILL be a barbecue in my spot - 10 ‘ x 15’ canopy
There WILL NOT be a barbecue in my spot - 10’ x 20’ canopy
Advertiser Signature
Date
Due: April 22, 2016
Email to: [email protected]
Fax to: 403.261.0208
19
HOSTING RESPONSIBILITES
DRIVER:
ADVERTISER:
The following is a list of responsibilities that you, your guests and your catering staff must be aware of
in order to host in the barn area. These rules and regulations are for the security and safety of the drivers, equine athletes, advertisers, guests and general public.
o I will abide by the fire saftey regulations of Alberta Health Services & the Calgary Fire Department
My BBQ must be located along the fence line at the back of the hosting space
Cooking under a canopy is strictly prohibited
My BBQ will be turned off at 6:30 p.m. so my guests may vacate the area by 7 p.m.
No food or unwashed dishes can be left in the hosting area overnight
o I will abide by the liquor service regulations of the AGLC
I will not serve alcohol to anyone under the age of 18 years.
I will not serve alcohol to anyone showing signs of intoxication
I understand that all alcoholic beverage must be purchased from the Stampede
I understand that alcohol is not permitted to leave the hosting area
I understand that alcohol is not permitted in the Drivers barn area
o I will ensure my tables and chairs are moved in under the canopy prior to leaving for the races and
prior to leaving for the night.
o I understand that the Barn Hosting area must be cleared by midnight.
o I will respect my neighbours and their space.
I accept responsibility for myself, my guests, catering and serving staff and their actions. I will insure
that all posted rules and regulations are followed. I am aware that failure to do so may result in the loss
of access privileges and/or the ability to further host guests in the Chuckwagon Barn and Hosting area.
Advertiser Signature
Date
Due: April 22, 2016
Email to: [email protected]
Fax to: 403.261.0208
20
SUB-ADVERTISER FORM
DRIVER:
ADVERTISER:
SUB-ADVERTISER:
Address:
Contact:
Phone:
Email:
Cell:
Fri, July 8th, 2016
Wed July 13th, 2016
Sat July 9th, 2016
Thurs July 14th, 2016
Sun July 10th, 2016
Fri, July 15th, 2016
Mon July 11th, 2016
Sat July 16th, 2016
Tues July 12th, 2016
Sun July 17th, 2016
I hereby assume responsibility of the hosting space on
the above noted night(s) and will abide by the Hosting
Responsibilities set forth by the Calgary Stampede.
Signature of Sub-Advertiser
I hereby relinquish my hosting space to the SubAdvertiser on the above noted night(s).
Signature of Main Advertiser
Due: May 31, 2016
Email to: [email protected]
Fax to: 403.261.0208
21
CHUCKWAGON CANVAS
You are responsible for the cost, production and delivery of your driver’s canvas.
Please submit an electronic proof of your canvas design to the chuckwagon office for approval before
you have it produced.
Your driver’s name must appear on both sides on the bottom front of the canvas.
A 12” x 18” letter will be affixed to the top, front of the canvas by your Driver so please take this into
consideration when designing your canvas.
DRIVER
A
DRIVER
Here are some canvas producers you could contact:
Flag Works: 403.265.5595
Riley’s Reproduction: 403.297.1111
Calgary Tent & Awning: 403.273.8368
Auto Graphics: 403.255.5988
Due: May 31, 2016
Email to: [email protected]
Fax to: 403.261.0208
22
BAR SERVICE REQUEST FORM
DRIVER:
ADVERTISER:
HOSTING SPOT:
CONTACT:
Email:
Cell:
Please choose only one Option for your hosting spot. This choice will be
applied to your sub-advertiser(s) as well.
Option 1: Cost $225 (+ GST) per night plus consumption
Beer: Budweiser, Bud Lite and Corona
Feature Wine
Ready-to-Drink Mott’s Caesar, Jack Daniels and Cola, Palm Bay Cooler
Soft drinks and bottled water
$3.50
$3.50
$3.50
$1.75
All beverage prices include GST but are subject to a 10% service charge
Option 2: Cost $300 (+ GST) per night plus consumption
Smirnoff Vodka, Crown Royal, Bombay Gin and Captain Morgan Spiced Rum
$4.00
“Select specialty beverage items can also be pre-arranged but extra fees
associated with restocking/returns will be an additional cost”
Beer: Budweiser, Bud Lite and Corona
Feature Wine
Ready-to-Drink Mott’s Caesar, Jack Daniels and Cola, Palm Bay Cooler
Soft drinks and bottled water
$3.50
$3.50
$3.50
$1.75
All beverage prices include GST but are subject to a 10% service charge
Fri
Sat
Sun
Mon
Tues
Wed
Thur
Fri
Please select the day(s) you require bar service
Sat
Card Number
Visa
Expiry Date
Master Card
Name on Card
Amex
Signature
All charges will be processed to this card post Stampede.
Due: May 31, 2016
Email to: [email protected]
Fax to: 403.261.0208
23
3 Digit CCV
Sun
DAY NAME AND ONE-LINER FORM
DRIVER:
COMPANY NAME:
This form is to ensure you are introduced correctly at the start of your race.
If you would like different daily announcements, please submit seperate forms.
Please indicate which day(s) this announcement pertains to.
Friday, Day 1
Wednesday, Day 6
Saturday, Day 2
Thursday, Day 7
Sunday, Day 3
Friday, Day 8
Monday, Day 4
Saturday, Day 9
Tuesday, Day 5
Sunday, Day 10
Announcement
This is a One-Line announcement only.
It can be no longer than 125 characters
due to the time constraints of the announcer.
Due: May 31, 2016
Email to: [email protected]
Fax to: 403.261.0208
24
ADVERTISER VIP PASS REQUEST FORM
DRIVER:
ADVERTISER:
In addition to your allotted VIP passes, you will receive 25 Barn passes. The Barn pass
does not include Gate or Grandstand admission. You may upgrade any or all 25 of
your Barn passes to VIP passes at a cost of $35.00/pass.
Day 1
Fri
Day 2
Sat
Day 3
Sun
Day 4
Mon
Day 5
Tue
Day 6
Wed
Day 7
Thur
Day 8
Fri
Day 9 Day 10
Sat
Sun
VIP passes
Requested
Total VIP passes requested:
X $35.00/pass = $
Card Number
Visa
Expiry Date
Master Card
Name on Card
Amex
Signature
All charges will be processed to this card post Stampede.
Due: May 31, 2016
Email to: [email protected]
Fax to: 403.261.0208
25
3 Digit CCV
GOLF CART PERMIT REQUEST
Due to Stampede expansion, the number of golf carts allowed on Park has been significanty
reduced. Access has been restricted to the area between Lot 25 and the Stable Gate. Golf carts
are not permitted through the tunnel into the infield or beyond the 4th Furlong Gate.
ADVERTISER:
HOSTING SPOT:
OPERATOR NAME:
CELL #:
Type of Unit: Vehicle Number:
Seating Capacity:
By signing below, I agree to the following terms:
The permit will be affixed by a Stampede official, to the vehicle and must be displayed at all
times. Vehicles not displaying a valid permit will not be allowed on Park.
All persons on the vehicle must have proper accreditation to enter the Park through the Nat
Christie Gate.
Seating capacity of the vehicle must be complied with.
The vehicle must be secured in your hosting space at the end of the night.
Use of the vehicle can be forfeited at the discretion of Stampede officials if not being
operated in a safe and curtious manner.
Operator Signature
Date
Due: May 31, 2016
Email to: [email protected]
Fax to: 403.261.0208
26
2016 Preferred Parking Lot Permit Order Form
Company Name:
____________________________________________
Contact Name:
____________________________________________
Address:
____________________________________________
____________________________________________
Company Phone:
____________________________________________
Company Fax:
____________________________________________
Number of Passes ordered:
Type of Pass ordered:
1
2
10 Day inclusive
(select one)
10 Days individual
**Note: Please do not include the one (1) complimentary parking permit on this order
form. This permit will be included in your Canvas Buyer Package.






ORDERS MUST BE RECEIVED BY MAY 29, 2016
Purchase 1 all-inclusive 10 Day Parking Permit for a total price
including GST of $650.00.
Purchase 1 - 10 day pack of individual permits (one for each day) for a
total price including GST of $650.00.
Maximum number of Parking Permits – 2/day/wagon.
As parking stalls are in high demand, orders will be filled on a first
come first serviced basis as received by the Calgary Stampede Parking
Department.
Other reserved parking options will be available for
2015. Please contact the Parking Office or the Rodeo Office for more
information.
Payment must be included with your order.
Please make Cheques payable to the Calgary Stampede.
Mailing Address:
Calgary Stampede
Parking Department
Box 1060, Station “M”
Calgary, AB T2P 2K8
Courier Address:
Calgary Stampede
Parking Department
1410 Olympic Way S.E.
Calgary, AB T2G 2W1