Bobit Business Media

2010
BOBIT BUSINESS MEDIA
3520 Challenger Street
Torrance, CA 90503
phone: 310-533-2400
fax: 310-533-2503
WWW.AUTOMOTIVE-FLEET.COM
EXCLUSIVE
NAFA’S ENTIRE
MEMBERSHIP LISTING &
THE ONLY AUTHORIZED
PRINT VERSION!
$60 PER COPY
REFERENCING
Officers & Directors
Committees
Membership
Headquarters
Future Meetings
Fleet Advisory Boards
FOR
Fleet
Rental
Factory
Auction
Fleet Leasing
Retail Leasing
Remarketing
DEFINING THE TIER SEGMENTS FOR THE MARKETERS’ STRATEGIC FOCUS
Magazine
Circulation
20,000*
Number of Vehicles**
Cars
Trucks
Total
Demographics**
4,186,000
4,546,000
8,732,000
Serving all fleets in all segments
operating 15+ vehicles. Since
1961, considered the “Bible” for
this medium- to large-size fleet
market.
40,000***
Cars
Trucks
Total
745,000
962,000
1,707,000
Covers universe of 10-50 vehicle
fleets in the commercial sector.
Predominantly sold, serviced, and
financed by factory dealers and
regional independent lessors.
16,000*
Cars
Trucks
Total
728,500
1,950,000
2,678,500
Designed exclusively for all
large (200+) commercial fleets.
Circulation includes professional
fleet managers and executive
corporate management.
18,000*
Cars
Trucks
Total
1,263,000
1,704,000
2,967,000
Providing cutting edge information to government fleet
decision-makers at the federal,
state and local levels throughout the U.S. market.
4,546,000
Serving the needs of light- and
medium-duty truck, van and SUV
fleet managers in commercial,
delivery, service, vocational, utility,
telecom, and public sector fleets.
30,000*
Trucks
Check fleet-central.com for related Web site, content, and newsletters. Auto Group of Bobit Business
Media also includes F&I Special Finance, and Powersports F&I magazines. Shows and Conferences include
Car Rental Show, Conference of Automotive Remarketing, F&I Conference & Expo, Government Fleet Expo,
and Green Fleet Conference.
*Source: June 2009 BPA Publisher’s Statement
**Source: Bobit Research Department
“Trucks” include trucks, vans and SUVs
***Source: Publisher’s own data
Magazine
Circulation
45,000
10,000*
Number of Vehicles**
Cars
Trucks
Total
4,931,000
5,508,000
10,439,000
Cars†
Trucks
Total
1,440,000
490,000
1,930,000
† Includes vans & SUVs
WWW.AUTOMOTIVE-FLEET.COM
EXCLUSIVE
NAFA’S ENTIRE
MEMBERSHIP LISTING &
THE ONLY AUTHORIZED
PRINT VERSION!
Demographics**
Serving all commercial, utility,
and government fleets operating
10 or more vehicles. Circulation
includes fleet managers & executives, with a focus on green issues
in fleet management.
Directed to all system headquarters, airport, and local car
and truck independent and
franchised agencies.
$60 PER COPY
5,000
N/A
Member guide for all major fleet
industry associations.
N/A
Targeting pre-qualified "userchooser" drivers in corporate
fleets offered a selector list of two
or more vehicles.
REFERENCING
Officers & Directors
Committees
Membership
Headquarters
Future Meetings
Fleet Advisory Boards
FOR
Fleet
Rental
Factory
Auction
Fleet Leasing
Retail Leasing
Remarketing
100,000+
*Source: June 2009 BPA Publisher’s Statement
**Source: Bobit Research Department
VISIT US AT: www.fleet-central.com
PUBLISHER’S LETTER
B
obit Business Media has served the fleet market for more than 45 years. Beginning
with Automotive Fleet in 1961, Bobit’s Auto Group has grown to nine magazines, four
conferences and tradeshows, nine industry Web sites, and nine e-mail newsletters.
We cover the fleet market from top to bottom — whether you are targeting commercial,
government, or rental fleets; fleet managers, fleet drivers, or senior financial executives;
fleets of 10 vehicles or fleets of 10,000 vehicles.
Sherb Brown
Vice-President of
Bobit Business Media &
Group Publisher,
Auto Group
OUR PEOPLE — Our editors and publishers collectively have more than 100 years of fleet
publishing experience. They have the insight, knowledge, experience, and industry contacts
to identify and report market trends. They also serve on many industry association boards and
are frequently called on to speak at industry events. They are devoted to producing magazines, tradeshows, and Web sites that deliver high-quality content for the entire fleet market.
OUR MAGAZINES — Our nine automotive magazines cover the entire spectrum of the fleet
market. We reach more than 250,000 fleet industry decision-makers every month with
Automotive Fleet, Auto Rental News, Business Driver, Business Fleet, Fleet Association Directory, Fleet
Financials, Government Fleet, Vehicle Remarketing, and Work Truck. Our magazines have won
countless awards for groundbreaking editorial and graphic design.
OUR TRADE SHOWS — Our trade show department has worked for more than a decade to
build the highest quality conferences and expositions for the fleet market. The Car Rental
Show is the world’s largest show targeting the car rental industry. CAR, The Conference of
Automotive Remarketing, is the largest annual gathering of fleet and remarketing professionals from across North America. GFX, The Government Fleet Conference & Expo is the
largest national show designed for federal, state, and local fleet decision-makers. The Green
Fleet Conference is our newest conference and trade show. Green Fleet is designed to deliver cutting edge information to fleet decision-makers on alternative fuels and environmental
responsibility.
OUR WEB SITES — fleet-central.com, which includes Web sites for Automotive Fleet, Business
Fleet, Fleet Financials, Government Fleet, Work Truck, Auto Rental News, Business Driver, Vehicle
Remarketing and Vehicle Leasing Today is the fleet industry’s most popular portal for current
events and information. Our Web-dedicated editorial staff spends hours each day searching
for, developing, and posting current fleet and automotive industry news and analysis on fleetcentral.com. Each month, there are over 150,000 user sessions on fleet-central.com.
OUR NEWSLETTERS — Our nine e-newsletters are delivered via e-mail each week to more
than 70,000 fleet industry decision-makers. Our newsletters provide current events and latebreaking news to the desktops of the market leaders.
Our readers and our marketers have come to trust us to provide them with the highest quality
print, electronic, and interactive media. We pride ourselves on providing the most effective
integrated marketing solutions to the fleet industry’s suppliers and vendors. We look forward
to working with you on all your fleet marketing needs.
Sincerely,
Sherb Brown
Vice-President of Bobit Business Media
& Group Publisher, Auto Group
Visit us at www.fleet-central.com
PUBLICATIONS
Automotive Fleet
Auto Rental News
Business Driver
Business Fleet
Fleet Association Directory
Fleet Financials
Government Fleet
Green Fleet
Work Truck
TRADE SHOW AND CONFERENCES
Car Rental Show
www.carrentalshow.com
Conference of Automotive Remarketing
www.carconference.com
Government Fleet Expo & Conference
www.governmentfleetexpo.com
Green Fleet Conference
www.greenfleetconference.com
WEB SITES
www.fleet-central.com
www.automotive-fleet.com
www.autorentalnews.com
www.businessfleet.com
www.fleetfinancials.com
www.government-fleet.com
www.vehicleremarket.com
www.worktruckonline.com
www.vehicleleasingtoday.com
WWW.AUTOMOTIVE-FLEET.COM
EXCLUSIVE
NAFA’S ENTIRE
MEMBERSHIP LISTING &
THE ONLY AUTHORIZED
PRINT VERSION!
$60 PER COPY
REFERENCING
Officers & Directors
Committees
Membership
Headquarters
Future Meetings
Fleet Advisory Boards
FOR
Fleet
Rental
Factory
Auction
Fleet Leasing
Retail Leasing
Remarketing
704,454
Light- & Medium-Duty Trucks
Total Annual Fleet Registrations
399,883
411,677
Light Trucks................................................399,883
Vans...............................................................411,677
0 100000200000300000400000500000600000700000800000
0 100000200000300000400000500000600000700000800000
154,785
SUVs............................................................. 704,454
Medium Duty............................................154,785
29,315
Number of Fleets by Size
1-9.....................................................................29,315
17,079
10-99...............................................................17,079
0
100-249............................................................ 6,201
5000 10000 15000 20000 25000 30000 35000
250-499........................................................... 3,438
0
6,201
3,438 3,117
5000 10000
15000 20000 25000 30000 35000
500+..................................................................
3,117
Unknown.....................................................................850
MAGAZINE PROFILE
CIRCULATION
DISTRIBUTION: 6 times per year
Work Truck magazine targets 30,000 light- and medium-duty
truck, van, and suv fleet managers.
Editorial Focus: Work Truck is focused on serving
the needs of light- and medium-duty truck, van,
and SUV fleet managers who manage commercial, delivery, service, vocational, utility, telecom,
city, county, state, and federal fleets. The editorial
features stories on managing fleet operations comprised of highly diversified vehicle and equipment
assets. The editorial content covers a variety of fleet
management needs, such as vehicle acquisition,
maintenance management, leasing and rental, engines, transmissions, fuel management, telematics,
suspensions, lubricants/oils, remarketing, and truck
equipment such as lifts, cranes, snow plows, truck
caps, and service bodies.
General Readership: Work Truck’s audience consists
of all levels of management involved in operating a
truck, van, or suv fleet operation.
Commercial/Corporate.........................19,061**
Government...............................................7,643**
Utility............................................................ 1,254**
Fleet Management......................................404**
Industry Supplier......................................1,538**
Other................................................................100**
TOTAL . ...............................................................30,000*
100
1,538
404
19,061
1,254
7,643
FLEET SIZE Range: 10-70,000 vehicles
*June 2009 BPA Publisher’s Statement
** Publisher’s own data
AD CLOSE/
MATERIAL DUE
ISSUE
EDITORIAL FOCUS
January/
February
n Fuel Management
11/23/09
12/3/09
March/April
n Telematics
1/21/10
1/29/10
May/June
n Fleet Cost Management
3/24/10
4/1/10
July/August
n Vocational Applications
5/25/10
6/3/10
September/
October
n New Model Issue
7/27/10
8/4/10
November/
December
n Safety and Accident Management
9/27/10
10/5/10
2010 4-COLOR AD RATES
6x rate
3x rate
1x rate
1 page
$11,130
$11,790
$12,080
1/2 page hor.
$7,130
$7,570
$7,910
1/3 page
$6,190
$6,270
$6,410
1/4 page
$5,130
$5,270
$5,400
VISIT: worktruckonline.com
WORK TRUCK
2010 EDITORIAL CALENDAR
SPECIAL POSITION RATES
Cover 2—15% of page rate
Cover 3—10% of page rate
Cover 4—20% of page rate
GENERAL INSTRUCTIONS
Ad space may be canceled up to ad close date of issue. Late charges will be applied to ad
materials not received by date stated by publisher or production manager.
Advertisers will be short-rated if, within a 12-month period from the date of first insertion, they do not use the amount of space upon which their billings have been based.
Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used a sufficient space to warrant a lower rate than that at which they
have been billed.
Advertisers and advertising agencies assume liability for advertisement content (including text, illustration, representation and other copyright matter), and also assume responsibility for any claim arising therefrom against the publisher. Publisher reserves the right to
reject any advertising that does not conform to publication standards.
Publisher reserves the right to place the word “advertisement” on copy which, in his or
her opinion, closely resembles editorial matter. Positioning of advertisements is at the discretion of Publisher except when a paid preferred position has been requested.
PRODUCTION REGULATIONS
Supplied advertising materials which do not meet requirements will be subject to production charges. Furthermore, Publisher does not accept responsibility for proper reproduction or color match. Opportunity for make good is lost when material requirements are not
met. Publisher makes minor inspection of material, but will assume supplied materials are
fully correct and in accordance with SWOP. Publisher is not responsible for correcting/changing ad materials unless instructed in writing by the advertiser/agency prior to material due
date. Publisher assumes no liability for errors or omissions in key numbers, or information in
or related to advertisers’ index.
Auto Group magazines are produced using computer to plate technology. Advertisers are
requested to submit digital material for their advertisements.
Digital Submissions for Advertisers (Print edition):
All files must be Mac compatible. Ads can be accepted on CD, DVD or via our ftp site. Please
provide a digital proof or color laser. Acceptable file formats for page layout and images
include: PDF, QuarkXPress, InDesign, Illustrator, or Photoshop, EPS, JPEG, or TIFF. Resolution
Digital Submissions for Advertisers (Digital edition):
Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All web/urls
must contain active links.
Web Banner Advertising
Acceptable formats include static or animated GIF, JPEG, HTML and Flash. Please contact
your sales representative with any questions. Visit www.bobitstudios.com for more details.
INSERTS
Furnished complete by advertisers and not requiring back-up, two-page insert (one
sheet, printed both sides) at 4/C spread rates. Additional page at 75% 4/C rate. Back-up
charges $250 additional per page. Gate Folds/Dutch Door must be quoted by publisher.
Agency commission not granted on tip-in or back-up charges. Reply post card inserts (less
than 1⁄2 page in size) may be used only with full page or larger advertisements; billed at 1⁄2
page 4/C rate.
Maximum paper weight 100 lb. coated or 80 lb. offset, minimum 60 lb. Before ordering
printing, advertisers should contact the production manager to determine quantity, size,
specs, mechanical requirements, shipping instructions and tip-in charges.
STANDING MATERIALS
File and other printing material will be retained in storage for 12 months following use
and then destroyed unless instructed otherwise by the advertiser or agency.
CLASSIFIED ADVERTISING
For classified information, please contact your classified ad sales representative at
310/533-2434 or [email protected].
Sequential Liability
Publisher holds advertiser and/or its advertising agency jointly and severally liable for
payment due to Publisher. This applies even when a sequential liability clause is included in
the contract, insertion order, etc.
Invoices, Credit & Conditions
Our invoices are NET 30 days on approved credit for all services.
REQUIREMENTS
Space unit
Wide x Deep
1 page
2/3 page
1/2 horizontal
7” x 10”
9
4 ⁄16” x 10”
7” x 4 7⁄8”
1/2 page island
4 9⁄16” x 7 1⁄2”
1/3 square
4 9⁄16” x 4 7⁄8”
1/3 vertical
2 3⁄16” x 10”
1/4 vertical
3 3⁄8” x 4 7⁄8”
Overall trim size: 7 7⁄8” x 10 3⁄4”
Binding is saddle stitched,
except Annual Fact Book
and AF NAFA issue, which
are perfect bound.
Head trim allow 1⁄8 ”.
Bleed
No charge for bleed
on four color ads and
gutter bleed on 2 page
spread ads.
n
n
Single page bleed, 81⁄8” x 11”
Spread bleed, 161⁄4” x 11”
Vital parts of copy and
layout should be kept
at least 3⁄8” distance
from the gutter and
head, face and foot.
2-PAGE SPREAD
FULL PAGE
2/3 PAGE
15” x 10”
7” x 10”
4 9⁄16” x 10”
1/2 HORIZONTAL
1/2 PAGE ISLAND
1/3 SQUARE
1/3 VERTICAL
1/4 VERTICAL
7” x 4 7⁄8”
4 9⁄16” x 7 1⁄2”
4 9⁄16” x 4 7⁄8”
2 3⁄16” x 10”
3 3⁄8” x 4 7⁄8”
www.fleet-central.com
SPECIFICATIONS (all magazines)
must be at least 300 dpi. Please convert all colors to CMYK (no PMS or RGB colors/images).
Fonts must be Type 1 postscript (include both printer font and screen font). We do not accept
True Type, Multiple Master or PC fonts. No embedded ICC profiles. For more details, go to
www.fleet-central.com/advertise/fleetdigitalspecs.pdf.
Please send materials to: Production Manager, Auto Group, Bobit Business Media,
3520 Challenger Street, Torrance, CA 90503.
Please contact the Production Manager at 310/533-2548 for our FTP instructions and/or further requirements.
AGENCY COMMISSION RATE - 15%
GREEN FLEET CONFERENCE
WHERE PUBLIC AND COMMERCIAL FLEET PROFESSIONALS
LEARN AND DISCUSS SOLUTIONS TO
GREENING THEIR FLEETS
Green Fleet Conference is the only national show to address real green opportunities and solutions solely
designed for fleet management.
This unique conference and exposition has been specifically designed to cover the latest issues related to
clean fuel technologies, green fleet vehicles and equipment, and green infrastructures. Green Fleet is the
most cost effective and efficient way to reach buyers and suppliers. We do all of the legwork to bring the
buyers to you.
WHO SHOULD EXHIBIT AT GREEN FLEET?
n Vehicle Manufacturers
• Cars
• Light- and Medium-Duty Trucks
• Alternative/Green/Electric Vehicles
n Fleet Management and Motorpool Software
n Green Fleet/Alternative Fuels
n Fuel Management/Cards
n GPS/Telematics Providers
n Fleet Consultants
n Leasing and Finance Companies
n Navigation Systems
n Safety and Driver Training
TO LEARN MORE ABOUT OUR UNIQUE EXHIBIT AND SPONSORSHIP OPPORTUNITIES,
PLEASE CONTACT YOUR SALES REPRESENTATIVE.
VISIT: GreenFleetConference.com
GFX is the only national conference designed solely for public-sector fleet
managers at the municipal, county, state and federal levels.
This unique conference and exposition has been specifically designed to
address the latest issues impacting the entire public sector fleet arena.
2010
2010 FRANKLIN GOTHIC
June 21-23, 2010
Austin Convention Center
Hall 1
Austin, TX
WHO SHOULD EXHIBIT AT GFX?
n Vehicle Manufacturers
• Cars
• Light- and Medium-Duty Trucks
• Alternative/Green/Electric Vehicles
n Equipment Manufacturers
• Grounds Maintenance
• Street Sweepers
• Construction Equipment
• Maintenance Equipment
• Vehicle Lifts
n Fleet Management and Motorpool Software
n Green Fleet/Alternative Fuels
n Fuel Management/Cards
n GPS/Telematics Providers
n Maintenance Shop Suppliers
n Truck Equipment Suppliers
n Fleet Consultants
n Remarketers and Auto Auctions
n Leasing and Finance Companies
n Accident and Risk Mgmt.
n Navigation Systems
n Safety and Driver Training
WHAT THEY SAID
“The conference was a success for me. I
learned new methods and ideas regarding managing the fleet. Working with
only individuals who were in the fleet
industry was very beneficial in both
time and knowledge learned. I joined a
new association (MEMA) and met new
contacts. The sessions were helpful with
providing real solutions to some of the
issues I am currently facing.”
— Chuck Forman, senior facilities
and fleet services supervisor for the
Orange County Sanitation District
“GFX conference sessions addressed
exactly what I needed to know as an internal service division of a Government
Municipality. For example: What are
KPI’s for like-fleets; how my fleet mea-
sures up; how to sell new technologies
to upper management; how colleagues
solve like-problems such as green technology infrastructure. More importantly,
what isn’t working and why.”
— Stephen Kibler, fleet manager for
the City of Loveland, CO
“This is the first conference that I have
attended that had such a high caliber
audience that seemed to be cohesive
and supportive of each other.”
— Chick Aday, inventory control
manager for the Southern California
Regional Rail Authority
“One of the most focused and efficient
government fleet events I have ever
attended! I returned home with three
pages of ideas and contacts,”
— Richard Battersby, fleet manager
for Contra Costa County
“Great networking with peers. Specific
material for my fleet needs.”
— George Baker, director of central
services for the County of Volusia, FL
VISIT: governmentfleetexpo.com
GOVERNMENT FLEET EXPO
THE GOVERNMENT
FLEET MANAGER’S SHOW
CONFERENCE OF AUTOMOTIVE REMARKETING
March 3-4, 2010
Caesars Palace, Las Vegas
LEARN, SHARE, AND NETWORK!
The Conference of Automotive Remarketing (CAR) brings together key dealers and remarketers, as well as
consignors managing institutional, fleet, and factory portfolios for the most effective networking and educational event of the year.
CAR focuses on the current and future state of vehicle remarketing in the U.S and Canada. It is the only remarketing event that covers the full spectrum of information and technology for the remarketing industry. CAR
attracts over 500 remarketing professionals from auctions, banks, manufacturers, technology providers, and
many more.
CAR brings the industry together to discuss today’s relevant topics:
• Processes
Streamlining and refining the used-car sales process.
• Benchmarking
Determining the right data to use.
• Technology
The latest products revolutionizing the industry.
• People
Connecting personally with customers to “take
the pulse of the marketplace” remains critical
to understanding it.
WHO SHOULD EXHIBIT AT THE
CONFERENCE OF AUTOMOTIVE REMARKETING?
If your company is involved in any of the following areas,
then the one event you need to be seen at the
Conference of Automotive Remarketing is the one event
you need to exhibit at!
• Auctions
• Auction Networks
• Banks
• Body Shop Equipment Manufacturers
• Car Rental Companies
• Captive Acceptance Companies
• Commercial Leasing Companies
• Fleet Resale Dealers
• Insurance Companies
• Independent Used Car Dealers
• Manufacturer Certified Used Car Programs
• Non-Prime Finance Companies
• New Car & Truck Dealers
VISIT: carconference.com
• On-Line Buying Services
• Residual Value Underwriters
• Recon & Appearance Marketers
• Remarketing Technology Vendors
• Sub-Prime Automotive Lenders
• Suppliers of Automotive Products
• Systems and Software Companies
• Used Car Guide Book Companies
• Vehicle Transportation Companies
The Car Rental Show is a unique conference and exposition specifically designed to address the latest issues
impacting the entire automotive rental market. Attendees represent independent and franchised auto rental
operations from all over the country. The Car Rental Show is the only national conference and expo that truly
represents the auto rental industry — it’s the one opportunity that you don’t want to miss!
WHAT THEY SAID
“This is our first time at the show. We’ve had a lot of traffic, several strong leads, and customers asking for contracts.
We’ll be back next year!” — Jim Glasheen, Rent a Toll
“I’ve worked dozens of conventions and this is the most vendor-friendly, interactive group of people I’ve ever worked
with. They’ve never missed an opportunity to help us succeed.” — Patti Lee-Crawford, National Commercial Services
WHO SHOULD EXHIBIT AT THE CAR RENTAL SHOW?
Affiliate Systems
Car Wash Suppliers
Consultants
Fleet Dealers
Auto Auctions
Cellular Phone Services
Disability Rental Services
Franchise Systems
Car & Truck Manufacturers
Collection/Credit
Driver Record Verification
Management
Bus Manufacturers
Insurance and Risk Mgmt.
Financing
Truck Equipment
Towing Equipment
System Software
Security Systems
Reservation Systems
Replacement Rentals
Navigation Systems
Independent Operators
ATTENDEE TITLES INCLUDE
n ANALYST BRANCH MANAGER
n DIRECTOR OF RETAIL OPS
n PUBLIC RELATIONS
n CEO
n GENERAL MANAGER
n SALES MANAGER
n COO
n EXECUTIVE VICE PRESIDENT
n PRESIDENT/CEO
n DIRECTOR CUSTOMER SERVICE
n FLEET MANAGER
n SENIOR PARTNER
n DIRECTOR MOBILE APPLICATIONS
n MARKETING MANAGER
n VICE PRESIDENT
n DISTRICT MANAGER
n OWNER-MANAGER
GET THE LATEST INSIGHT! STAY AT THE FOREFRONT OF THE MOST CURRENT CHANGES.
Visit the Virtual Tradeshow at
http://virtual.carrentalshow.com
Exhibitor Booths • New Products & Demos •
Keynote Presentations • Show Highlights
VISIT: carrentalshow.com
CAR RENTAL SHOW
March 29-30, 2010 • Las Vegas Hilton
WEB SITES
Fleet-Central.com serves as the central portal
to Bobit Business Media’s Auto Group Web sites. It
features the latest news and stories from all Bobit’s
leading fleet magazines – Automotive Fleet, Business
Fleet, Fleet Financials, Government Fleet, Work Truck,
Auto Rental News, Vehicle Remarketing, and Business
Driver. A one-stop site for fleet managers and industry professionals, www.fleet-central.com provides
timely information for all aspects of the fleet industry — from commercial and rental fleets to utility
and government fleets.
THE FLEET WEB SITE FEATURES:
n Comprehensive archives
n Up-to-the-minute news
n Targeted fleet channels
n Blogs and forums
n Online seminars and events
n Targeted eNewsletters
n Fleet TV
n
Statistics and trends
• Case studies on best practices
• Vehicle depreciation calculator
• Fuel cost calculator
• Lease versus buy analysis
• Lifecycle cost calculator
Automotive-fleet.com
With daily news and feature updates from all faces of the fleet industry, www.
automotive-fleet.com, is your comprehensive site for the most recent happenings in the market. Packed with useful statistics, fleet incentives, a fuel
cost calculator, a directory of key fleet suppliers, industry calendar, executive vehicle showroom, in-depth vehicle specifications, and how-to articles,
www.automotive-fleet.com is an essential tool for anyone allied to the fleet
industry.
BusinessFleet.com
Designed just for companies that operate 10-50 vehicles. The audience is primarily business owners or managers in charge of their company’s fleets of
cars, trucks and vans. Breaking news highlights the latest stories, while Executive Showroom features a new selection of vehicles for each issue. Our
Fuel Management page shows easy and efficient ways to reduce fuel costs,
and the Selector Index helps you determine the actual cost of owning and
running a particular vehicle.
Provides daily news and features to top fleet executive management, addressing core issues affecting profitability and productivity objectives. A rich resource of specialized management information needed to plan, control and
allocate vehicle assets and the people who use and operate them.
Government-fleet.com
Government Fleet’s audience consists of all levels of management involved
in operating a public sector fleet operation. www.government-fleet.com
provides timely news and industry updates to government fleet decisionmakers at the federal, state, and local levels throughout the U.S. market.
WorkTruckonline.com
Work Truck magazine targets 30,000 light- and medium-duty truck, van, and
SUV fleet managers. Work Truck's audience consists of all levels of management involved in operating a truck, van, or SUV fleet operation.
VehicleRemarket.com
Provides up-to-date news regarding the vehicle remarketing industry from
volume consignors, national wholesale auto auction chains, independent
wholesale auctions, fleet resalers, and online remarketers. Also included
are monthly updates on the status of used-car sales; company mergers,
acquisitions and employee promotions; the latest in auction tools and innovations; and major industry events and agendas.
AutoRentalNews.com
Directed to all system headquarters, airport, and local car and truck independent and franchised agencies. Exclusively serving the car and truck rental
market. Autorentalnews.com keeps you up to date on market conditions and
trends, regulatory requirements, advances in technology, and mergers and
acquisitions.
WEB SITES
FleetFinancials.com
E-NEWSLETTERS
Automotive Fleet’s eNews
Frequency: every Tuesday and Friday
Business Fleet Driving Force
Frequency: every Thursday
Government Fleet’s eWeekly
Frequency: every Monday and Thursday
Work Truck eNews
Frequency: every Wednesday
Green Fleet eNewsletter
Audience Demographics: Reaches ALL FLEET AUDIENCES delivering the latest trends, products and information on alternative fuels.
Frequency: every Wednesday
Audience Demographics: Reaches ALL FLEET AUDIENCES delivering the latest trends, products, services and news relating fleet/
driver safety and accident management every week.
Frequency: every Thursday
Executive Fleet Report
Audience Demographics: Reaches ALL FLEET AUDIENCES delivering the latest trends, products, services and news relating to
Executive Fleets every week.
Frequency: every Monday
Vehicle Remarketing’s Reporter
Frequency: every Friday
Auto Rental News Reporter
Frequency: every Wednesday
Push your message into the inboxes of the entire fleet market. Ask us about campaign opportunities on these
highly-targeted, widely-read eNewsletters.
E-NEWSLETTERS
Safety and Accident Management Weekly
ONLINE ADVERTISING OPPORTUNITIES
Banners
Attention-grabbing banner options provide you with the most cost-effective way to
build your brand and provide additional impact to your print advertising program.
Banners build brand awareness, drive traffic to your Web site and can help you develop highly qualified leads.
728 x 90
468 x 60
250 x 250
300 x 250
150 x 315
(Images smaller than actual size)
Rich Media
This includes a wide variety of technology-driven advertisements. Rich media includes expandable ads, site overlays, floating ads, takeovers, backgrounds, cursor ads
and audio ads. These high-impact marketing vehicles can provide an exciting new
way of driving new customers to your products.
Interstitials
These high-impact advertisements are presented before a content page on our Web
sites. This is a great way to generate traffic and awareness as they have been found
to drive more user clicks. These advertisements are typically full “page” (window) and
presented without competing ads in the window space.
Prestitials
Imagine the results you will receive from a full “page” advertisement that is presented
to the visitor before the visitor actually enters the Web site. This premium ad placement will bring your brand and product line to the attention of every targeted Web
site visitor.
160 x 600
120 x 600
Starting as a page curl in the upper right corner of the home page, when
moused over the page peels down to present a 489x485 advertisement. This
dramatic presentation is certain to bring attention to your brand and visitors
to your Web site or campaign specific landing pages.
Video
Video can provide an innovative way to present your brand. This is an excellent way to feature representatives from your company to discuss or demonstrate your products or introduce your company’s philosophy. A short impactful video can add visual impact to your overall marketing campaign.
Roadblocks
Own all of the advertising units on a targeted content page. As a roadblock
advertiser you own all of the advertising real estate which allows you to position your brand with the content your customers and prospects are specifically looking for.
Podcasts
Podcasts are an exciting new way to dynamically connect with your prospects. Sponsoring an interview with an industry expert or discussion of a hot
industry topic, you get a 15-second commercial before each podcast begins.
Podcasts are prominently displayed on the homepage of our Web sites featuring the sponsoring advertiser.
Sponsored Links
High-profile text ads are targeted to the content categories on our industry
Web sites. This marketing technique delivers highly targeted traffic to your
Web site or campaign specific landing page.
E-mail Marketing
Deliver your customized message directly to the in-boxes of our highly-qualified audiences. You will have access to our subscribers and site visitors that
know we are a trusted e-mailer so your message will be well received. We
only send well-vetted messages, protect the privacy of our subscribers, and
are in complete compliance of all federal regulations and best practices.
Visit www.bobitstudios.com for more details and samples.
Contact your sales representative for custom banner sizes
and/or integrated packages.
VISIT: bobitstudios.com
ONLINE ADVERTISING OPPORTUNITIES
Page Peels
ONLINE ADVERTISING OPPORTUNITIES
Web Seminars
Web seminars are unbeatable marketing solutions that target your customers by providing them the industry
information they want and need. Audiences receive real-time interaction with key industry experts to discuss new
solutions and industry trends via live online presentation. Your sponsorship provides you a complete marketing
solution for your brand as well as targeted leads.
FLEET TV
Sponsor a segment of FLEET TV and showcase a new product or highlight that in-house industry expert with a brief
interview. Fleet TV sponsorship allows you to say it with customized video content located directly on the Automotive Fleet Web site home page. Call your representative for more information.