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Sales FUN Day — May 5, 2015 6-Pack 1
Pack
SPECIAL EDITION
SALES FUN DAY
MAY 5, 2015
Teamwork Garners $900K in Revenue
for Sales FUN Day
Basketball great Kareem Abdul-Jabbar has a philosophy when it
comes to teamwork. He said, “Five guys on the court working
together can achieve more than five talented individuals who come
and go as individuals.”
Our corporate and franchise Motel 6/Studio 6 teams used a full-court
press during this spring’s Sales FUN Day on April 22. We studied our
selling playbooks, stretched to reach those potential customers and
slam-dunked on the sale. We may be good at selling individually, but
what a difference it makes when we team up and show everyone
why Motel 6/Studio 6 is the best.
In one day, we made nearly 7,000 points of contacts and converted
15 percent of those into room sales right away. All of this equates to
over $900,000 in revenue!
Joe Christie, Vice President—sales, couldn’t be more pleased with
the work of the team members at our properties, both corporateowned and franchise, as well as the regional staff and sales teams to
achieve these results. “Thanks to all our participants who took 100%
Responsibility and made this a great Sales FUN Day,” he said. “It
was an outstanding effort all across the enterprise. We can do great
things when we are actively engaged and focused on success.”
This special edition of the 6-Pack highlights how our team members
carried out one of our best Sales FUN Days ever. Take a look at how
we prepared and made the sale. Let’s keep the momentum going —
our fall Sales FUN Day is just around the corner!
G6 Communications Department
GM Toya Jackson used her Sales FUN
Day goody bags to showcase how petfriendly Motel 6 is. Her team at East
Peoria, Ill., #80, took animal figurines
from a dollar store and attached a Motel
6 logo to include in their gift bags.
GM
Hitesh Patel at
Albany, N.Y., #4466,
teamed up with National
Sales
Director
Ted
Scales to visit a local
foundry involved in an
$8.5 billion construction
project. They scheduled a
site visit for the company
managers who will need
lodging for up to five
years until the project is
completed. This is just
one example of the great
teamwork involving our
Sales
team
and
a
franchise property.
Left to right: Lori Deleon, Account
Executive — national sales, DO Bryan
Washington
and
GM
Sherneane
Abdullah from Euless, Texas, #1345, join
forces on Sales FUN Day and visit Softball
World to get on their preferred list of
lodging. This facility hosts 50 tournaments
every year from February through
December and also sponsors a kickball
league.
Sales FUN Day — May 5, 2015 6-Pack 2
Planning and Preparing for Sales FUN Day
 GSR Xochil Collaso
stuffs goody bags at
Buellton, Calif., #62.


The team at Washington, Pa.,
#1283, is packed and ready to go sell
rooms.
 Atascadero, Calif., #351, shows they are
thinking about Sales FUN and the Summer
Occupancy Challenge with their summertime
fun goody bags.
 Nashville-Goodlettsville,
Tenn., #699, is packed and
prepared to make their sales
calls.
 The team at Baltimore (Airport),
Md., #1201, sweeten their bags with
chocolate.

The bags are packed and the
team is ready at Norfolk, Va., #1076.
GSR Pascal Bagdon is aptly
named to get the “bags done” at
Schiller Park, Ill., #1024.
 It’s a team effort to get ready for
Sales FUN Day at York, Pa., #1266.

 Ashley Valerio, the newest GSR at
Laurel, Md., #744, gets her first dose of
prepping for Sales FUN Day.
 GSR Danille Knepper at
Hagerstown, MD., #1259, shows
off her work to get ready.

Sales FUN Day — May 5, 2015 6-Pack 3
Using All Resources Available to Get
Ready to Sell
Tools I use to get ready for Sales FUN Day:
2-Week Checklist
SFD Suggested Sales Call Targets
Google Research
Revenue Manager
Revenue Manager? How can a G6 revenue manager (RM)
help me sell my property? GM Ron Bissell at Hagerstown,
Md., #1259 discovered that by leveraging a visit from RM
Lisa Morakabian he was able to better understand how
revenue management directly correlates to sales and
revenue performance at his property.
 GM Mary Goff (left) and Asst. Mgr. Jackson
Yousaf (right) are ready to roll out and sell on Sales
FUN Day at Springfield, Va., #1400.
Your RM is available to assist you with negotiating rates with
local companies. Additionally, a visit to your property helps
your RM understand your property features, the marketplace
and the competition to ensure your motel is priced correctly.
Contact your RM or Director of Operations to make sure you
use all of the resources available to you to improve your
sales and revenue performance.
 Everyone has worked to make sure Syracuse,
N.Y., 1299, is well-prepared for Sales FUN Day.
Left to right: RM Lisa Morakabian, GSR Nichole Wilson
and GM Ron Bissell at Hagersontwon, Md., #1259.
 The Arlington Heights, Ill., #1048
team gets together to make sure
they are set to sell, sell, sell.
 GSR Cassidy Gentry (left) and
Ops Mgr. Chad McClurg get ready
for Sales Fun Day at Jacksonville,
Fla., #6008.
 Left to right: GSR Bob
Anderson and MOD Raymond
Mundhenke from Springfield, Ill.,
#1189 are ready with their goody
bags.

 GSR
John
Jezuit
displays the goody bags he
filled for his team at Madison,
Wis., #1173.

Sales FUN Day — May 5, 2015 6-Pack 4
What did we pack into the goody
bags??
Just what did people include in their goody bags?
CANDY/FOOD
Starbursts
Mints
Chocolate
Potato Chips
Nuts
Apple Chips
Gluten-free snacks
MISCELLANEOUS
Business cards
Property Fliers
Flip-flops
Goggles
Balloons
Confetti
Pens
Tape
Highlighters
Lotion
Flowers
Animal Figurines
EARTH DAY IDEAS
Globes
Butterfly sticks
Flower Seeds
8
d. #14
yne, In
Ft. Wa
l, Md.,
Laure
#744
s, #79
, Texa
e
Abilen
al,
Norm
is.,
field, W
Brook
09
Ill., #1
0 and
., #401
iz
r
A
,
s
William #4122
#1046
lo.
8
., #127
s, N.C
id
p
a
ke R
Roano
Can
ada
 Williamsville,
N.Y.,
#2013,
prepared folios in addition to their gift
bags. The folios included property
fliers, a CorporatePlus@6 credit
applications, a business card and a
guest certificate for select targeted
businesses.
, Co
prings
ado S 5
Color
3
#
Fran
chis
e
2
d., #69
ond, In
Hamm
lk, Va.,
Norfo
#1076
, Md.,
Elkton
#768
Sales FUN Day — May 5, 2015 6-Pack 5
Packed Up and Prepped to Sell Motel 6/Studio 6
 Niagra Falls, Ontario, #5701: Left
to right: Monika Nowak, national
sales manager, Emily Nankov, front
office manager, Heather Bursey,
sales representative.
 MOD Latisha Smith (left) and
GM Ekina Hed (right) are prepared
go sell rooms at their Florence,
S.C., # 1250 property.
 GM Regina Graham (left) and MOD
Gabe Frederick (right) are packed and
headed out for Sales FUN Day at Cedar
Rapids, Iowa #1485.
 Nobody is more excited to go out
and sell their property than GM
Amrita Parag and MOD Amanda
Hensley at Stockton, Calif., #1323.
 Left to right: GSR Kassandra
Mercado, GM Jason Blake and
GSR Maria Ramos are set for
selling at Milwaukee, Wis., #88.
 Relief Manager Daniel Wilson
begins his day of selling at Burlington,
N.C., #1257.
 MOD Danielle
Flyte makes last
minute preparations
before leaving for
Sales FUN Day at
Colorado Springs,
Colo., #35.
 Left to right: GSR Veronica Gonzalez, GM Piedad
Martinez, and MOD Bianca Chavez have completed all
their preparation and are ready to go make sales at Palm
Desert, Calif., #104.
Sales FUN Day — May 5, 2015 6-Pack 6
We’re All Around Town Selling Motel 6/Studio 6
Columbia West, S.C., #1404
GM Ebony Hayes
Red Cross
Springfield, Ill., #1189
Visitor’s Bureau
GM Brandon Gaudette
Corona, Calif., #691
Monster Energy
Springfield, Va., #1400
Virginia Sprinkler Corporation
Normal, Ill., #109
GM Glenn Jahns
Army National Guard
York, Pa., #1266
MOD Diane Christiansen (left)
GM Tammi Dorsey (right)
Oakland, Calif., #1015
MOD Leslie Pena, GSR
Melissa Ambrosio and GSR
Jessica Johnson
Oakland Athletics Office
GM Sade Washington
(left) from Dothan, Ala.,
#1233, poses with the
Director of Sales for the
Dothan Visitor’s Bureau.
Sade found out that there
were no economy motels
are on their lodging list
even though guests to
the city are often looking
for less expensive rooms.
She made sure Motel 6 is
on that list now.
MOD Lynn Brown
Arlington Heights, Ill. #1048
GM Sandra Riley
Owensboro, Ky. #205
Fantastic Sam’s
Sales FUN Day — May 5, 2015 6-Pack 7
Selling, Selling, Sold!
The types of businesses that GM
Franklin Crawford contacted for
Sales FUN Day:
Rome, Ga., #5058
GM Franklin Crawford
Rome News Tribune
Landscaping company
Trucking company
Manufacturing
Newspaper
Telephone
Medical Center
Funeral Home
College
Chamber of Commerce
MOD Jessica
Linares
Corona, Calif., #691
United Paving Co.
East Peoria, Ill., #80
GM Toya Jackson
Local Union 649
GM Janneth Salinas at Madison,
Wis., #1173, used Sales FUN Day to
promote her renovated property with
fliers of her rooms. She visited a
bridal store knowing that summer
weddings meant many out of town
guests will need lodging. After that
stop, she headed to several banks.
They have customers who come in
from out of town to do their banking
transactions and need overnight
accommodations. The tellers and
bankers can direct them to Janneth’s
property. At every stop her contacts
were surprised with the look of the
new rooms, the nice TV’s and the
beautiful beds.
North Richland Hills, Texas,
#6034
Ops. Mgr. Dean Barrett
Colorado Springs, Colo., #35
MOD Danielle Flyte
U.S. Olympic Training Center
Richland, Wash., #1411
Tri-Cities Visitor’s Bureau
Niagra Falls, Ontario #5701
Sales FUN Day — May 5, 2015 6-Pack 8
More Sales FUN Day Successes
Selling Success in Region 4, Area 8
GM Katie Schwarz at Odessa, Texas, #439, is
getting new business from a casing company not
only because we have better rates, but also because
of meeting and getting to know Katie face-to-face on
Sales FUN Day. Additionally, she booked 14 rooms
for three nights for a new guest. She sent in a Sold
on Six form and is working with our sales team to
setup a CorporatePlus account for them.
Even on Sales FUN Day, our Motel 6 Heart for Service shines
through. Left to right: GM Gloria Purdy, #1290, GM Betty
Lindsey #741 and GM Tracey Lemieux present a guest
certificate to the local YMCA on one of their sales calls.
Latonia Almeida, GM at San Antonio, Texas, #651,
anticipates additional business after sharing that we
are a pet-friendly motel. Plus, she learned a local
fast food establishment has out-of-town trainees and
is committed to getting their business.
Laredo, Texas, #1107, is now on the preferred list of
motels at a local funeral home after a sales call by
GM Patricia Sifuentes-Hernandez.
What’s in a Sales Call?
GM Norman Scott and MOD
Roxanne Claussen took advantage
of one of their sales calls to stop by
a local truck driving training school
that has been sending their trainees
to Motel 6 but had never met any of
our team members. Our team
members showed their Heart for
Service by thanking this business
for their continued business.
GSR Brittany Wrothman
and the team at Joliet, Ill.,
#1296, book a bus group.
Valdosta, Ga., #421
Visitor’s Center
Region 3,
Area 7
shows how
busy they
were making
sales calls on
Sales FUN
Day.
 Annamarie Juarez, GM at
Lancaster, Calif., #1338, poses with
a new guest from a drilling company
who previously stayed with one of
our competitors. They need five
room for 90 days which means over
$23,000 in revenue for her property.
 GM Angie Wandersee at Brookfield, Wis.,
#1046, received a thank you note from a
business who enjoyed her Motel 6 gift bag.