Resort Development in Asia

Leadership Luncheon:
“Resort Development in Asia”
Darrell Metzger, CEO Destination Developments
LEISURE DESTINATIONS
DARRELL METZGER
United Arab Emirates
GLOBAL TOURISM 2006
Real Growth-4%
North America
Caribbean
Europe
3%
3%
2%
South Asia
Southeast Asia
North Asia
Middle East
North Africa
8.1% (India, Bangladesh)
5.1% (ASEAN)
6.5% (China, Macau)
5.9 % ( Kuwait, Oman)
7.6 % (Egypt, Libya)
Source: World Travel and Tourism Council 2007
GLOBAL TOURISM
Job Creation
ƒ Fastest
growing economic sector worldwide
International Tourism
ƒ Since
1950 6.5% per year
Competitiveness of Destinations
environment
ƒ Infrastructure
ƒ safety
ƒ government
ƒ stability
ƒ access
ƒ
Source: World Economic Forum 2007
GLOBAL COMPETITIVENESS TOURISM
DESTINATIONS (120 COUNTRIES)
TOP 10
1. Switzerland
6. Hongkong
8. Singapore
TOP 20
18. United Arab Emirates
THE REST
60. Indonesia
65. India
67. Kuwait
71. China
Source: World Economic Forum 2007
COMPETITIVE ATTRACTIVENESS
OF DESTINATIONS
HONGKONG AND SINGAPORE
ƒExcellent infrastructure
ƒHuman resources
ƒGovernment environment
ƒForeign ownership
ƒForeign investment
ƒSafe and secure
Source: World Economic Forum 2007
COMPETITIVE ATTRACTIVENESS
OF DESTINATIONS
CHINA
ƒ Government
ƒ Environment
ƒForeign ownership
ƒForeign investment
ƒIntellectual Property Rights
ƒSafety and Health Issues
Source: World Economic Forum 2007
LEISURE DESTINATIONS
CORE PRODUCT
Resort Destinations
- Beaches (Bali, Phuket)
- Gaming (Macau)
Lifestyle Destinations
- Gold
Coast, Australia
- Sentosa, Singapore
- Dubai, UAE
LIFESTYLE DESTINATIONS
1.) Macau
- Gaming
-entertainment
2.) Sentosa
- beaches
- themeparks
- attractions
- shopping
- golf
- marina
- gaming
3.) Dubai
- theme parks
- Waterparks
- Attractions
- Shopping
- Golf
- gaming
MACAU:
RAPID DESTINATION TRANSFORMATION
ƒ Gaming Industry
ƒ Extensive existing casino
industry, 3 concessions, 3
sub-concessions and
increasing number of JV’s
ƒ 19 operating casinos and
10 in development
ƒ Direct investments
springboard to region
COTAI Strip Macau : Asia’s Las Vegas?
"It took 75 years for Las Vegas to emerge as an international destination.
Our intention is to replicate that feat in less than three years”
- William P. Weidner, LVS president and CEO
CREATING A DESTINATION
STRATEGY
Destination Marketing
ƒProduct vs. Lifestyle
Place Management
ƒControlling Guest experience
Development Sequence
ƒReal estate vs. lifestyle
LIFESTYLE DESTINATION:
SENTOSA, SINGAPORE
SENTOSA: CREATING A LIFESTYLE
DESTINATION
Sentosa Leisure
Group
• Owner
• Place Maker and
• Place Manager of
Sentosa Island
Private Sector
Partnership
Sentosa- Harbourfront
Destination
Mount Faber
Singapore
Cruise Centre
Caribbean
Bay
Residential
(900 units)
Marina
Bay
City
HarbourFront /
Vivo City
St James
Sentosa Island
Sentosa Cove
(2,500 units)
Integrated Lifestyle
Entertainment Hub : SentosaHarbour Front - Southern Islands
Southern Islands
Destination Resort
Marketing
Marketing
Yr 2004
Yr 2003
Attraction
Marketing
Yr 2002
Developing a Destination
Sentosa Express
Arrival
Vivo City
Accommodation
Retail
St James Power Station
Night life
Restaurants
Attractions
Marketing Distribution Network
Marketing & Branding
Marketing & Branding
Marketing & Branding
CREATING A DESTINATION
STRATEGY
Destination Marketing
ƒProduct vs. Lifestyle
Place Management
ƒ Controlling Guest experience
Development Sequence
ƒReal estate vs. lifestyle
Destination Marketing
Product
vs. Lifestyle
9 Ski
Dubai
9Water park
9Dubai Desert Classic
9Dubai Open
9Dubai World Cup
9Burj Al Arab
9Burj Dubai
Destination Marketing
Product vs.
Lifestyle
9 The Palm
9The World
9Dubai Marina
9Dubailand
Palm Jumeirah
Dubai, UAE
Land Area: 296 million sq. ft
»The smallest and the first of the three Palm Islands (Palm Jumeirah, Palm Jebel
Ali, Palm Deira)
»Boutique hotels, villas, shoreline apartment buildings, beaches, marinas,
restaurants, cafes and variety retail outlets.
The Atlantis,
Dubai,UAE
Land Area: 2.178 million sq ft
»this will be the "largest water-themed attraction in the region" which will
accommodate 6,000 daily visitors and will offer over 1500 rooms
» A “Ziggurat” Temple will have eight waterslides including a body slide
through an acrylic tunnel in a shark lagoon.
Palm Jebel Ali
Dubai, UAE
»The Middle-sized
Land Area: 656 million sq. ft.
Island of the Three Palm Islands
»It is located on the Jebel Ali Coastal Area on the Emirates of Dubai
»Mixed- use development with a variety of residential and hospitality
projects
Palm Deira
Dubai, UAE
Land area: 861 million sq. ft
»The largest of the three palm islands situated in Deira
The World Islands
Dubai, UAE
Land area: 270 million sq. ft.
collection of man-made island shaped into the continents of the world,
located off the coast of Dubai
»small private artificial islands divided into four categories – private homes,
estate homes, dream resort and community island.
»A
Jebel Ali Airport City
Dubai, UAE
Land area: 41, 800 sq. ft.
»Will be a host of 900,000 residents and workers.
»the world’s largest airport estimated to handle 120 million passengers per year
»The world’s first integrated logistic and multinational- modal transport platform.
Dubai Marina
Dubai, UAE
Land area: 53 million sq. ft
»The world’s largest man made marina which includes residential, outlets and hotels
»Then first phase consist of 6 freehold waterfront apartment towers and 64 villas
»The second phase will include the 5 Jumeirah Towers and the Jumeirah beach
residences
Crescent Hydropolis
Dubai,UAE
Land area: 1.1 million sq. ft.
»The first underwater hotel with 220 luxury suites.
» it has three elements: the land station shaped as a wave, the connecting tunneltransparent and the 1690ft. Underwater hotel in the shape of a jellyfish.
Burj District
Dubai, UAE
Land area: 45 million sq. ft
»The iconic tower “Burj Dubai” the tallest in the world
»The area will feature the old town quarters, residential towers, villas, offices ,hotels
and the largest mall – which is the Mall of Arabia.
Dubai Outlet City
Dubai, UAE
Land area: 4 million sq. ft.
»An innovative retail hub which includes huge malls, business park, a web marketing
centre, artificial beach with restaurants, residence and hotels.
Dubai Golf City, Dubailand
Dubai, UAE
Land Area: 55 million sq.ft
»A five themed signature courses, a golf academy, a six star resort hotel & spa, golf
communities, golf villages and retail souk.
Dubai Sports City, Dubailand
Dubai, UAE
Land Area: 50 million sq. ft
»A landmark development dedicated for the world of sports
»Featuring sporting stadiums, golf courses, sports mall, villas and high rise buildings.
Dubai Snowdome, Dubailand
Dubai, UAE
Land area: 1.4 million sq. ft
» A huge ski dome with a real and complete winter experience.
Great Dubai wheel
Dubai, UAE
Land area: 1M sq.ft
»The 185m wheel will be taller than the London Eye
»It will be the worlds largest observation wheel and visitors will be able to view distance up to 50
km.
Universal City Dubailand,
Dubai,UAE
Land Area:22M sq ft
» This will be one of the world’s largest theme park and will consists of more than 4000
luxurious hotel rooms, 100 restaurants and range of retail outlets. It will also include an
integrated area of commercial office space as well as a distinguished residential area in
the heart of the action.
The Next Destination..?
US$ 2.5 Billion
United Arab Emirates
Lifestyle Destination
9 Paramount
Theme Park
9Resort Hotels
9Themed Retail and Restaurants
9Marina
9Golf
9Water Recreation
9Residential
Paramount Pictures
Blockbusters
¾ Titanic
¾Pride &Prejudice
¾Saving Private Ryan
¾Mission Impossible
¾The Godfather
Classics
¾ Breakfast at Tiffany’s
¾Grease
¾Saturday Night Fever
Paramount Global Presence
(Viacom)
9 Paramount
Pictures
9Dreamworks
Studios
9MTV Films
9Nickelodeon
Paramount-Ruwaad Partnership
¾ Middle East
¾Asia
¾Africa
Successful Destinations
¾ Lifestyle Culture
¾ Destination marketing
¾ Place Management
¾Business Plan
THANK YOU
LEISURE DESTINATIONS
Mr. Darrell Metzger