docExhibitions in Asia: An Industry Overview
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Exhibitions in Asia: An Industry Overview
Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN Exhibitions in Asia: An Industry Overview JEXA Meeting M ti Mark Cochrane UFI Asia Pacific Office, Regional Manager Business Strategies Group, Managing Director 19th August 2011 JEXA meeting, Japan 19 August 2011 1 Asian A i exhibitions hibiti in context Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN “In today’s exhibition industry, world power is shifting east to Asia at a rapid pace.” Mike Rusbridge CEO, Reed Exhibitions JEXA meeting, Japan 19 August 2011 2 Asia A i att th the centre of g growth Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN Total space rented (indoor + outdoor, in million sqm) 120 115 110 Americas 105 Asia & Pacific Europe 100 Middle East & Africa 95 90 2006/2007 JEXA meeting, Japan 2007/2008 2008/2009 19 August 2011 3 Data D t source & background g Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • Report prepared by BSG since 2004 • Published jointly with UFI • Draws on BSG’s exhibition database developing since 2001 • Covers 15 key markets in Asia • Focuses on B2B exhibitions > 2000 m2 • Excludes E l d B2C events t JEXA meeting, Japan 19 August 2011 4 Exhibitions E hibiti iin Asia: Key y stats Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • Over 1800 exhibitions identified • 15.5 mil m2 sold in 2010 – up 4.3% • 55% of that space was sold in China • Revenues US$3.55 billion – up 4%+ • 33% of revenues generated in China JEXA meeting, Japan 19 August 2011 5 Asian A i exhibitions hibiti booming g JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 6 U.S. U S exhibitions hibiti struggle gg Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN Source: CEIR JEXA meeting, Japan 19 August 2011 7 U.S. U S exhibitions hibiti still struggling gg g Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN S Source: CEIR JEXA meeting, Japan 19 August 2011 8 Asian exhibition markets by net size JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 9 2010 change h iin net size JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 10 Share off ttotal Sh t l revenues JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 11 A Average revenues p per fair JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 12 Asia’s venue boom • • • • • Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN An issue with serious implications Venue capacity a concern in 2005 2010 vs. vs ‘05: 05: 100% increase 2005: 3 million m2 2010: 6.01 million m2 JEXA meeting, Japan 19 August 2011 13 Venues: another V th China story y JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 14 Capacity expansion JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 15 Capacity in China JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 16 Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN JEXA Meeting, Japan 19 August 2011 17 10 llargestt exhibition hibiti centres in Asia Region City China Guangzhou China Shanghai China Guangzhou Thailand Bangkok China Yiwu China Chengdu Korea Seoul China Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN Exhibition Centre Gross Indoor Size Chinese Export & Import Commodities Fair Ground - Pazhou Complex 338 000 338,000 Shanghai New International Expo Centre (SNIEC) 200,000 Chinese Export & Import Commodities Fair Ground - Liuhua p Complex 170,000 IMPACT 137,000 Yiwu International Expo Centre 120,000 New International Convention and Exhibition Center (Century City) 110 000 110,000 Korea International Exhibition Center (KINTEX) 108,049 Shenyang Shenyang Exhibition Center 105,200 China Shenzhen Shenzhen Convention & Exhibition Center 105,000 China Beijing New China International Exhibition Center (NCIEC) 100,000 Singapore JEXA meeting, Japan Singapore Singapore Expo 100,000 19 August 2011 18 Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN China National Convention Centre (Beijing) JEXA meeting, Japan 19 August 2011 19 IIntegrated t t d resorts JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 20 Marina M i B Bay S Sands d Singapore JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 21 Fragmentation into national markets Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • Fewer aspirations for regional events • Splitting into national markets • Larger, L exportt oriented markets doing well (e.g. Thailand) JEXA meeting, Japan 19 August 2011 22 Governmentt G competition p Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • MICE strategy gy a priority for Asian g governments • TCEB, STB & TAITRA • Korea: venues • Macau, Macau Hong Kong JEXA meeting, Japan 19 August 2011 23 New sources of competition Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • The success of Gl b l S Global Sources • The potential of Alibaba: – Largest online platform in Asian B2B media – Able Abl to make k the h lleap to events JEXA meeting, Japan 19 August 2011 24 Global Sources: Exhibition revenues JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 25 Global Sources: A successful shift to e events ents JEXA meeting, Japan Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN 19 August 2011 26 Alibaba: Major organiser? Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • 68.9 million users • 47.3 million in China • Unmatched online expertise • Strong branding and marketing capabilities • US$1.77 billion cash JEXA meeting, Japan 19 August 2011 27 Rise of regional buyers & SME buyers drives growth Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • B2B trade fairs becoming less reliant on U.S. and European buyers • Buyers from Asia doing business with suppliers from Asia • Buyers from BRIC, Middle East of growing i importance t JEXA meeting, Japan 19 August 2011 28 M&A activity ti it increasing g Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • UBM – – – – AMB Exhibitions E hibiti (Malaysia) (M l i ) Famdent (India) SATTE (India) ( ) Shanghai International Children’s & Baby • Reed Exhibitions – China Golf Show – Life InStyle (Australia) • Diversified,, Tarsus,, Messe Frankfurt,, ITE,, etc. JEXA meeting, Japan 19 August 2011 29 Rise of niche exhibitions in Asia Presentation to JEXA Meeting 19 AUGUST 2011, JAPAN • Some exhibitors t i away from turning f “bigger is better” • Looking for: – niche events – Want opportunities to build their corporate b d brand JEXA meeting, Japan 19 August 2011 30
