TRE KRONOR PARTNER

* TRE KRONOR PARTNER *
* WHAT DO THE PUBLIC THINK ABOUT… *
• Being a sponsor to Tre Kronor gives the company a
positive image?
• Only solemn companies are allowed to be sponsors for
Tre Kronor?
• All Tre Kronor sponsors are dynamic and
modern companies?
• All Tre Kronor sponsors are leading companies within
their branch of trade?
• The Tre Kronor sponsors only sell priceworthy
products/services?
• The Tre Kronor sponsors only sell quality products?
Base: Total population between 15 and 74 years.
Participants: 1 500 persons.
Source: Profilundersökning/AC Nielsen AB.
87%
72%
73%
74%
71%
79%
* INTEREST OF HOCKEY * INTEREST OF HOCKEY *
THE SWEDISH ICE HOCKEY ASSOCIATION with regularity conducts
surveys regarding how many people from different social groups etc who
are interested in following ice hockey in an elite and national team level. 1
500 persons age 15-74 år where interviewed all over Sweden. In addition to
their interest in ice hockey the age, sex, education and type of housing
appear.
Source: Profilundersäkning/AC Nielsen AB.
How many people within different groups of the population has an
interest of ice hockey in the elite and national team level?
total population 15-74 years
75%
Sex
men
women
82%
68%
Age
15-29 years
30-49 years
50-74 years
75%
77%
73%
Education
high school
university
83%
73%
Housing
homeowner
terrace house
apartment
75%
76%
76%
Community
big city
small city
other
72%
80%
73%
* HOCKEY ACTIVITIES * HOCKEY ACTIVITIES *
OS
U18-VM
Förbundsverksamhet
U20-VM
World Cup of
Hockey
4-nationers
4-nationers
4-nationers
4-nationers
VM
4-nationers
Team 17
Team 18
Team 19
Team 20
Tre Kronor
Team 16
Russinläger
Russinläger
Elitläger
Elitläger
Euro Hockey Tour
Landskamper
Russinläger
Breddläger
Breddläger
Breddläger
Breddläger
Vikingarna
(vilande)
Sverigepucken
Breddläger
TV-pucken
U18-allsvenskan
U18-SM
J20 SuperElit
J20-SM
J20 SuperElit
J20-SM
Elitserien
SM
Distriktsverksamhet
Björnligan
Sverigepucken
U16-SM
Regionsserier
Regionsserier
U18 Elit
Regionserier
J20 Elit
Regionserier
J20 Elit
Allsvenskan
Föreningsverksamhet
Föreningsverksamhet
Föreningsverksamhet
Distriktsserier
Distriktsserier
Distriktsserier
Regionserier
Regionserier
Regionserier
Div I-Div IV
Barn under
10 år
U14
U16
U17
U18
J19
J20
SENIORER
* TRE KRONOR * TRE KRONOR * TRE KRONOR *
THE NATIONAL HOCKEY TEAM TRE KRONOR is the
most popular national team in Sweden and no other national
team gets as positive results in public opinion surveys as Tre
Kronor.
As Tre Kronor Partner a limited number of companies are
offered the possibility to market themselves with Tre
Kronor. The cooperation means a combination of different
rights e.g. exposure and hospitality, with the purpose to
strengthen the association to Tre Kronor.
To be a sponsor to Tre Kronor gives your company a positive
image.
ADVANTAGES WITH SPONSORING AS MARKET
MEDIA
• Image raising – communicates positivism and good
citizenship
• Increases trademark awareness and preference
• Media exposure and high tv ratings
• Low contact costs with lasting effects
• Possibility to create good relationship with customers and
clients: representation and staff care
* PURPOSE * PURPOSE * PURPOSE * PURPOSE *
•
•
•
•
•
THE PURPOSE WITH the companys commitment in the
Tre Kronor will give the world around the understanding
that:
The company is a part of the biggest popular movement in
Sweden – SPORTS, with a special interest in the ice
hockey movement.
The sponsorship will also give:
An increased volume of sales through Share of Heart.
An increased trademark awareness and create positive
preferences.
Possibilities to customer/client and personell activities.
Access till unique prizes in customer and personell
competitions/campaigns.
* YOUTH HOCKEY * YOUTH HOCKEY *
ABOUT SIXTY PERCENT of all Swedish hockey is youth
hockey. One of the most popular tournaments is the TV
PUCK that started in 1959 and still is broadcasted live in the
Swedish national television SVT. Almost all big hockey stars
in Sweden has played in the TV PUCK.
We also commit ourselves to make the J20 SuperElit, the
series for 19-20-year old players, a super league for juniors
with tv broadcasting of the games and high recognition of the
players.
The coming season Sweden will also arrange the IIHF U20
World Championship in Leksand and Mora which is the
second largest hockey tournament in the world.
* LG HOCKEY GAMES * LG HOCKEY GAMES *
LG HOCKEY GAMES is one of Swedens largest and most
prestigious annual events. Normally LG Hockey Games is
played the second week of February, except for the Olympic
years when it is played i April.
LG Hockey Games is a part of a series of tournaments between
Russia, Czech Republic, Finland and Sweden, The Euro
Hockey Tour, and is considered unofficial European
Championship.
The tournament, that started in 1991 as Sweden Hockey
Games, has since then had a positive attendance developement
and was in 2005 visited by close to 60 000 spectators.
Also the TV spectators have been very stabil during the years.
More than three million viewers usually follow Tre Kronor in
LG Hockey Games.
The MMS rapport from the tournament in 2005 shows the
folloing result:
Match
Tot rating
SWE-Czech Rep. 1 265 000
SWE-Russia
860 000
SWE-Finland
1 245 000
Tot range Viewers in %
2 300 000
37,2 %
1 825 000
50,0 %
1 775 000
55,8%
THE TRE KRONOR CAPTAIN Jörgen Jönsson raises
the Cup after winning the first prize in Sweden Hockey Games 2005.
* ACTIVITIES * ACTIVITIES * ACTIVITIES *
HOCKEY GAMES, and then the games in the tournament
LG Hockey Games in patricular, are excellent
opportunities for representation. During LG Hockey
Games the VIP Lounge, in Annexet by the Globe Arena, is
visited by approximately 4000 guests.
WE ALWAYS provide a possibility for our sponsors to
build their own exhibition area for e.g. information or
exhibition of products. LG Hockey Games draws a
crowd of about 50 000 – 60 000 every year.
* EXPOSURE * EXPOSURE * EXPOSURE *
EXPOSURE OF THE COMPANYS LOGOTYPE on official
posters and advertisements in connection with all Tre Kronor
games in Sweden.
* EXPOSURE * EXPOSURE * EXPOSURE *
ADVERTISEMENT IN THE JOMBOTRONE in
connection with all Tre Kronor games in the Globe Arena
and/or other arena with a big screen tv.
SIMPLY CLEVER
* INTERNET * INTERNET * INTERNET * INTERNET *
THE SWEDISH ICE HOCKEY ASSOCIATION
HOMEPAGE is www.swehockey.se . The page reflects
mostly everything that happens and has happend within
Swedis is hockey. The page has, since the start, been very
well appreciated by fans and fresh statistics show more
than 160 000 unique visitors a month. As a sponsor for Tre
Kronor the company has the right to perform a number of
campaigns on the web site.
The company logotype is also constantly exposed.
* ÖVRIGT * ÖVRIGT * ÖVRIGT * ÖVRIGT * ÖVRIGT *
• LISTEN TO one of the leading persons in Swedish ice
hockey talk about leadership and team building. As
official partner to Tre Kronor you have the possibility to
use the best names in the business for your own staff.
Bengt-Åke Gustafsson
Head Coach
Claes-Göran Wallin
Head of national teams
Tommy Boustedt
Head of developement
* CONTACT * CONTACT * CONTACT * CONTACT *
For more information – please contact:
The Swedish Ice Hockey Association
Patrik Wigelius
+46 8-449 04 00
[email protected]