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2017 Exhibitor Prospectus - Wisconsin Restaurant Association
March 13-15 2017 Wisconsin Center in Milwaukee everythingfoodservice.org The Midwest Foodservice Expo is a high energy business-to-business event where thousands of industry professionals find everything foodservice under one roof. Produced by the Wisconsin Restaurant Association, this Expo is designed to connect suppliers like you with high-level F&B decision-makers. Exhibit at a trade show that’s proven to be an essential way to reach new buyers, close deals, strengthen your brand and keep you in front of your key customers in the Midwest foodservice marketplace. Attendee Demographic Snapshot Attendees of the Midwest Foodservice Expo consistently represent every aspect of foodservice. 46% Restaurant & Take-Out 21% Banquet/Catering/Mobile/Vending Bars/Lounges Clubs/Recreation/Lodging/Entertainment Bakery/Pastry Colleges/Schools/Universities Coffee House Healthcare/Hospital/Correctional Pizzeria Grocery/Deli/C-Store 15% 15% 13% 10% Attendees were able to select up to three 8% operation types. Figures based on attendees that identified themselves as a food and 7% beverage outlet for the 2016 Midwest Foodservice Expo. Exhibitors, students, media, 6% etc. are NOT included in statistics. 6% Owner/Partner/ President/GM’s 32% Other Management/ Corporate Execs 28% Chef/Pastry Chef/ Executive Chef 16% 13% Employees Culinary Students Industry Guests & Educators Power Among Us Local businesses to large national suppliers (including manufacturers, distributors, food brokers, dealers and equipment reps) from over 19 states are represented throughout the show floor. 6% 5% www.everythingfoodservice.org 608.270.9950 • [email protected] Purchasing power can be underestimated when it comes to the younger generation of buyers. Nearly a quarter of last year’s attendees who chose Owner, Partner or President as their primary job function were between 20-39 years of age. 22% The Expo’s age demographic trend continues to reflect it’s a growing show designed for every generation in the industry. 2% *Did not answer — 4% Under 20 21% 20% 21% 10% 20-29 30-39 40-49 50-59 While millennials enjoy communicating electronically, they have a high regard for face-to-face interaction and the credibility and effectiveness that goes along with it. www.everythingfoodservice.org 608.270.9950 • [email protected] 60+ Through promotional partnerships and offering group meeting space at the show, the Midwest Foodservice Expo has established relationships with multiple industry affiliated groups. New in 2016, MFE also hosted a Buy Local Conference and Restaurant Marketing Symposium attracting a whole new audience of attendees to the showfloor. 2016 Promotional Partners included: Badger Chapter Club Managers Association of America 2016 Group Meeting Participants: ______________________________________________________ ______________________________________________________ WISCONSIN This Symposium provided tips on how to collect and analyze data, better engage customers, build a strong brand and just plain get noticed in this noisy marketplace. 66% say MFE is the only industry show they attend all year. Offering introductory and advanced level training sessions, foodservice operators and large cafeteria entities left better equipped on how they can bring local sourcing into their business and maneuver the distribution chain. www.everythingfoodservice.org 608.270.9950 • [email protected] As your marketing partner, the Expo team is committed to assisting you with promoting your presence and new & featured products at the show for no additional charge. Included with your exhibit space… New Products & Services: This campaign shows off new products or services of your choice leading up to the Expo. We’ll announce your new products on our web page, social channels and specifically call them out on the show floor! Featured Products & Services: Entice your buyers with a sneak peek! Submit one product or service per 100 sq. ft. of exhibit space to be featured on our website and social media feed. Evites: Our design team will create a customized email invitation for prospects and customers in your database. You fill in the blanks of our quick & easy template and we’ll send you a fully designed HTML email ready to go! Add-ons available to meet all goals and budgets… Exclusive Expo Emails: Build visibility with a customized message that drives traffic to your both, promotes special offers and incentives or previews new products or services that you’ll be exhibiting at the Expo. You’ll reach an audience of about 7,500 foodservice professionals for $950. Expo eNews: Leading up to the Expo, pre-registered foodservice professional attendees will receive electronic Expo newsletter issues to help them pre-plan their business trip. Be part of this valuable content for your future buyers. Electronic ads range from just $500-$750. Expo Registrant Confirmation Email: This email is sent to everyone that pre-registers to attend the show– only $1,500 for this run of event exclusive opportunity! Program & Exhibit Directory Ads: Our show program serves as a guide throughout the three day event and includes full exhibit listings, floorplan, in-depth daily schedules, event details and more. Program ads range from $725-$1,000. For additional add-on selections and rates, please contact Dawn Faris at 608.270.9950 or [email protected]. www.everythingfoodservice.org 608.270.9950 • [email protected] Below is just a sample of 2016 Expo attendees from a diverse mix of business sectors including restaurants, large-scale dining, bakery, catering, hotel, recreational attractions, grocery and more! Restaurants Catering Bakery A&W Restaurants Apple Holler Restaurant Ardy & Ed's Drive In Bartolotta Restaurant Group Becket’s Benvenuto's Italian Grill Black Shoe Hospitality Cousin's Subs Culver Franchising System, Inc. Dairy Queen DeRosa Corporation Draganetti's Elsa's on the Park Food Fight Restaurant Group George Webb Corporation Haupt Investments, Inc. Ian's Pizza Lowlands Group Merrill & Houston's Steak Joint Mr Brews Taphouse Outback Steakhouse Roaring Fork Restaurant Group Rocky Rococo Rudy's Drive-In Steren Management SURG Restaurant Group That’s Amore The Nitty Gritty Twisted Willow Ward's House of Prime Wisconsin Hospitality Group Bunzel's Meat Market & Catering Elite Catering Food for Thought Great Expectations Saz's Hospitality Group Shully's Catering Grebe's Bakery Neato's Bakeshoppe Slice Custom Cakes LLC Tamara's the Cake Guru Attractions/Recreation Brookfield Hills Golf Club Chula Vista Resort Dubuque River Rides Fireside Dinner Theatre Lake Express LLC Milwaukee Brewers Baseball Club Milwaukee Zoo Road America Westmoor Country Club Wisconsin Festivals Yogi Bear's Jellystone Park Hotel/Resort Benchmark Hospitality Radisson Hotels Concourse Hotel Edgewater Hotel Geneva National Resorts Grand Geneva Resort Hampton Inn Hilton Hotels & Resorts Holiday Inn Hyatt Hotels & Resorts IDM Hospitality Management Marcus Hotels & Resorts Marriott International Stone Harbor Resort Grocery/Deli Goodharvest Market Hy-Vee Outpost Natural Foods Whole Foods Market Large-Scale Dining 60% of all attendees held Executive, Management or Owner positions. Aurora Health Care A'viands Food and Services Management Food Services Inc. Froedtert Hospital Heritage Senior Living Madison College Sodexo University of Wisconsin Restaurant Operations UW Athletics UW Hospital & Clinics Wisconsin Department of Corrections www.everythingfoodservice.org 608.270.9950 • [email protected] Exhibitors included food manufacturers, distributors, food brokers, dealers, equipment reps, service companies and more! 4imprint Ability Business ACP / Amana AeroGlove Afro Fusion Cuisine Alegacy Allen Brothers 1893, LLC Allied Powers LLC Alsum Farms & Produce, Inc. Alsum Sweet Corn Alto-Shaam American Metalcraft American Range American Red Cross American Welding & Gas, Inc. Aryzta Aunt Millie's Bakeries Averus Baker's Quality Pizza Crusts Bar Maid Barney & Co. California Batzner Pest Control BC International Beer Capitol Distributing Co. BelGioioso Cheese Beverage Air Bill's Bold Products Blendtec Blue Honey Bio-Fuels, LLC Bob Waite & Associates Boelter Brakebush Brothers, Inc. Brew Pub Lottza Mottza Pizza Browne Food Service Bueno Foods BurgerMeister Busy Bree's, LLC Butterball Farms, Inc. Cadence Cold Brew Coffee Cambro Manufacturing Carlisle Cash Register Service Co., Inc. CCI Greenheart Century Sun Oil Chicago Coffee Roastery Chocolate Shoppe Ice Cream CJ's Premium Spices, LLC Clark, Malone Clearly Kosher Foods Clothes Clinic, Inc. CMA Dishmachines Coca-Cola Component Hardware Compost Crusader, LLC Continental Cook Specialty Co., Inc. Cooper Atkins The Core Group Cornerstone Processing Solutions, Inc. Corto Olive Creative Business Services / CBS-Global Crown Verity CTL Foods, Inc. CustomCrete CUTCO Dashelito's Hot Sauces & Spicy Foods Datacom NCR Davidson's Organics Teas Davis & Associates, Inc. Dean's Satellite & Security Delivery Concepts Central Delta Dream, LLC Dexter-Russell, Inc. Dierks Waukesha Foods Domata Gluten Free Door Peninsula Winery Douglas Stephen Plastics, Inc. Doyon/NU-Vu Duke Manufacturing DWD - Job Service Eastern Tabletop Ecolab Edge One Edlund Company Edward Don & Company El Milagro, Inc. Elegant Foods, LLC Elite Hood Cleaning, LLC Eloma Enviromatic Corp. EWH Small Business Accounting S.C. Falafel Guys Farmer Brothers Coffee Fein Brothers Fifth Season Cooperative FillMyRecipe, LLC Flat Tech Inc. Food and Beverage Connections Food Industry News: Chicagoland's Publication Forest Floor Foods Freshly Squeezed Frieling USA Inc. Fruit Fly BarPro G.A. Systems G2 Insurance Services, Inc. GET GFF, Inc. Giles Glorious Malone's Fine Sausage Glowstix Studios GMB & Associates, LLC GNP Company Gonnella Baking Co. Goodwill Culinary Institute Gordon Food Service Great Lakes Distillery Grosfillex Furniture Hanna-Young HappyFeet Hatco Corporation Heartland Payment Systems Henkelman, Inc. Hobart Homer/Hall Honestly Cranberry, LLC Hood Cleaning, Inc. / Great Lakes Fire Protection Hoshizaki Hot Water Products, Inc. HSC Business Brokers Igloo Infinite Trading, Inc. Inharvest Innovation Kitchens, LLC Innovative Signs In-Sink-Erator Inspire Southeast Wisconsin ItalCrust ITI China John Boos Jones Dairy Farm Joseph's Gourmet Pasta JRS Country Acres Just in Time Refrigeration Kavanaugh Restaurant Supply Kessenich's Ltd. Kontos Foods, Inc. L&S Electric Lakefront Brewery, Inc. Lancaster Commercial Products LiveWall Lodge Manufacturing Co. Mad Dog & Merrill Madison Sweets Mass Appeal, Inc. Mats Inc. Meiko Mercer Culinary Metro Meuer Farm, LLC Michael Irving & Associates Mickey's Linen Midwest Financial Processing Mirkovich - Casper MiSa gluten-free Modern Cash Register Systems Moondance Michelada Mix Mozo Shoes Mrs. Gerry's The Naked Baker Natalie's Orchid Island Juice Company National Beef Natural Way Mills Trust Nelson and Pade, Inc. Nemco Food Equipment New Era Marketing, Inc. New Glarus Brewing Company Ney's Big Sky, LLC Nordic Ware Norlake North Country Business Products NorthWest Enterprises Nueske's Applewood Smoked Meats Office of Veteran Services Omni-Rinse, LLC Ordyx Organo Otto Trading, Inc. Ovention P&C Insurance Services, Inc. Pan-O-Gold Baking Company PanSaver PCMusic Pearl Valley Farms, Inc. Pepsi Beverages Company POS Partners, Inc. Practical Baker Protect-All Flooring RatingsMax RATIONAL Cooking Systems Redco Foodservice Equipment, LLC Redwall Screen Printing Reinhart Foodservice Retail Control Solutions Retail Data Systems Richland Hills Robot Coupe Ronnoco Coffee Rooftop Solutions Rose Packing Company Salvajor Sanimax Sasha's Salad Dressing Sconnie Foods Shullsburg Creamery SIG International Iowa, Inc. SINKSNMORE Div. PolyJohn Ent. Corp. Smart Kitchen Society Insurance Sonoco Specialty Print Southbend Sprecher Brewery Stanislaus Food Products Stan's Fit For Your Feet Star Connection Steppin' Out Foods Sterno Products Stevens Point Brewery Stevia Kitchen Stoelting Superior Equipment & Supply Sweet Mesquite Bakery, Inc. SYSCO Tablemate Products, Inc. Tampa Maid Foods Taylor Ent. of WI, Inc. Thermalrite Torke Coffee Roasting Co. TransformPOS Traulsen TriMark Marlinn Turano Baking Company U.S. Bank / Elavon U.S. Department of Labor/ Wage-Hour Division UnitedHealthcare UNOX UP Coffee Roasters Urbal Tea US Foods V. Marchese Inc. Vern's Cheese, Inc. Vienna Beef Vollrath Company LLC Vulcan Waring Commercial Products WestCare Foundation, Inc. Whispering Bluffs Winery Wildwoods Mfg. Co. Wisco Pop! Wisconsin Bakers Association Wisconsin Department of Health Services Wisconsin Dept. of Agriculture, Trade & Consumer Protection Wisconsin Food Hub Cooperative Wisconsin Grass-fed Beef Cooperative Wisconsin Milk Marketing Board Wisconsin Point of Sale Woodland Foods Woolsey Associates WPVGA Yahara Bay Distillery Zink Foodservice Group Zwilling Included with your Exhibit Space Exhibit at a leading regional trade show offering conveniences, personal attention and flexibility not all shows are able to offer. • Hand-picked location • Back and side drape • Open loading dock • Free ice service • Social channels exposure • Product promotion package Show Hours your customers Reserve Your Booth Monday, March 13 • 11am-5pm Tuesday, March 14 • 10am-4pm Wednesday, March 15 • 10am-3pm Same Low Rates • Option to bring furnishings and use your own labor • Free 24 hour freezer and refrigeration storage • Opportunity to sell on showfloor • Free and discounted passes for Wisconsin Restaurant Association 608.270.9950 Yvonne Burruel • [email protected] Dawn Faris • [email protected] Standard Rate: $21.75 per sq. ft. WRA Supplier Member Rate: $20.75 per sq. ft. Minimum Size: 100 square feet March 13-15, 2017 Milwaukee, Wisconsin • Wisconsin Center “We made contact with so many new businesses that we wouldn't have if we had not been at the Midwest Foodservice Expo... We made contact with a grocery store line and a school system as well as many restaurants that said we are just what they are looking for. I would recommend this show for those looking to grow and build…” Mary Beth Richardson, MiSa gluten-free www.everythingfoodservice.org 608.270.9950 • [email protected] March 13-15, 2017 Wisconsin Center Milwaukee, Wisconsin LOADING DOCKS 50’ Beer Garden 50’ 20’ Special Event 60’ 20’ Special Event 50’ 856 951 949 947 945 943 20’ 852 850 848 846 939 937 935 931 929 838 836 834 830 828 826 844 842 20’ 20’ Special Event 911 909 907 814 810 808 806 821 819 817 815 811 809 807 822 20’ 20’ 20’ 15’ 756 20’ 749 747 745 743 656 648 646 556 644 642 Wisconsin Milk Marketing Board 20’ 20’ 551 456 450 610 608 606 20’ 20’ 621 619 30’ 526 538 518 516 20’ 20’ 20’ 533 20’ 438 510 515 511 607 15’ 15’ 506 20’ 30’ 426 432 611 514 30’ 521 20’ 615 418 416 414 507 410 408 406 20’ 449 447 445 20’ 348 346 356 40’ 618 30’ 20’ 15’ 40’ 711 709 707 626 50’ 557 723 721 719 50’ 20’639 710 708 706 165’ 20’ 636 Presented by 714 35’ Auction 20’ Wisconsin 50’ Cheese & Dairy 20’ 15’ 722 720 718 140’ 757 657 Management Competition 20’ 20’439 344 Tips from 20’ a CPA 20’ 328 326 338 Tabletop Design Competition Culinary Competition Area 210’ 30’ 957 411 409 310 308 20’ 401 320 15’ 20’ 256 20’ 252 250 248 244 30’ #questions 20’ answers 339 337 335 333 20’ 327 232 226 40’ 240 20’ 150 241 239 237 235 20’ 30’ 144 140 20’ 20’ 134 Entrance 311 309 307 214 210 208 206 220 30’ 20’ 253 251 20’ 20’ 20’ 315 20’ 126 30’ Pastry Studio 20’ 120 20’ 114 Entrance Legend Lounge Entrance Companies requiring water, gas or drain hookups must let show management know prior to exhibit selection for appropriate Registration placement. Please be aware the 2017 floorplan is subject to change. View the most current floorplan version at www.everythingfoodservice.org 60’ 20’ Information Bakery Competition 20’ 301 20’ 20’ 351 349 347 345 Power/Telecom Power/Telecom/Fiber/Air/Water Structural Pillar/Gas Ceiling height - 30’ clear span Aisles are 10’ unless noted Booths are 10’ x 10’ unless noted www.everythingfoodservice.org 608.270.9950 • [email protected] Exhibit Contract MIDWEST FOODSERVICE EXPO 2017 MONDAY MARCH 13 • TUESDAY MARCH 14 • WEDNESDAY MARCH 15 Wisconsin Center, Milwaukee, Wisconsin • Produced by Wisconsin Restaurant Association ALL SIGNED CONTRACTS ARE BINDING REGARDLESS OF PAYMENT. Questions? 800-589-3211 or 608-270-9950 A EXHIBITOR INFORMATION exactly as it is to be listed in the Official Show Program & Exhibit Directory distributed at the Expo: Firm Name:__________________________________________________________ Address:_____________________________________________________________ City/State/Zip:________________________________________________________ Telephone: ( )____________________________________________________ Toll Free: ( ) _____________________________________________________ Email Address:________________________________________________________ Web Address:_________________________________________________________ D 1. Please list four booth preferences. Every effort will be made to accommodate exhibitor preferences. If choices indicated have already been assigned, WRA will contact you. If you need gas or water connections, please inform WRA so you are assigned a location with appropriate hookups. (1st choice) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (3rd choice) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (2nd choice) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (4th choice) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 2. Names of companies we do not wish to be adjacent to or across from. Note: Show management will make reasonable efforts to separate exhibitors of like products, but no assurance can be given as to such separation. 1. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ MAILING INFORMATION for primary exhibit contact. This information will not be used for any other type of communication and will not be 2. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ released to the general public. 3. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Contact Person:_______________________________________________________ PRODUCT CATEGORY CODES Maximum of three (3) listings per 10’ x 10’ space is included. Do not create Title:________________________________________________________________ your own categories or use brand names. Refer to category code sheet to properly Firm Name:__________________________________________________________ identify product categories/codes for your company. WRA will accept categories beyond your allotted amounts for $20 per additional category. For over six (6) Address:_____________________________________________________________ categories, please attach a separate sheet. City/State/Zip:________________________________________________________ Code # Code # Category Name Category Name Telephone: ( ) ___________________________________________________ 1. 4. Email:_______________________________________________________________ Marketing Contact Name:______________________________________________ 2. 5. Marketing Contact Email:_______________________________________________ 6. 3. B E EXHIBIT SPACE FEES WRA Member: $20.75 per square foot Standard Rate: $21.75 per square foot Corner: Add $200 for each corner 1. All signed contracts are binding regardless of payment. However, a specific exhibit space All islands billed at 4-corner rate. C F EXHIBIT SPACE RESERVATION POLICY & PROCEDURES location will only be assigned when the signed contract and deposit (50% of total exhibit fees) are received. Deposit is not refundable after May 31, 2016. All contracts received after January 6, 2017 must include payment in full. 2. S pecial services including gas, water, electric, phone and tables are not included in booth rental fees and must be ordered separately from the contractors listed in the Exhibitor Service Manual. This manual will be available approximately two months prior to the show. 3. WRA reserves the right to refuse contracts and return payments once all designated exhibit spaces are filled on a first-come, first-served basis. Show management also reserves the right to change your booth location if necessary. FEET DEEP X TOTAL SQUARE FEET X FEET WIDE (FRONTAGE) = RATE $20.75 (WRA Member) $21.75 (Standard Rate) AMOUNT $ CORNER RATE NUMBER OF CORNERS = X $200 4. Exhibit space must be paid in full by January 6, 2017. $ $ G Cancellation Policy: WRA must receive notice in writing of any cancellation or booth downsize. EXHIBIT FEES Prior to May 31, 2016 AMOUNT TOTAL EXHIBIT FEES 5. Each exhibitor is required to provide WRA show management with a certificate of insurance which verifies that the exhibitor is covered for loss or damage to property and liability for personal injury. This policy must cover the dates of the show, including move-in and move-out. Absolutely no exhibit setup will be allowed until a certificate is on file with WRA. Time of Cancellation TOTAL SQUARE FEET PROGRAM UPGRADES Add your company’s logo to your Expo show program listing for only $100. This simple upgrade will grab the attention of more attendees and help drive more traffic to your booth. $ Refund Information Refunded any payment received by WRA with the exception of $100 held for processing fees. After May 31, 2016 and prior to September 1, 2016 The 50% deposit amount will not be refunded. After September 1, 2016 Exhibitor is liable for 100% of the exhibit space rental charge. H $100 LOGO + $ ADD'L CATEGORIES + $ TOTAL CHARGES = $ PAYMENT Charge $ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ to my: ■ Visa ■ MC ■ Am Ex ■ Disc Credit Card # _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Name on Card_______________________________________________________________________CVC# _ _ _ _ _ _ _ _ _ _ Exp. Date _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Phone ( ) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ WE AGREE TO ABIDE BY ALL RULES AND REGULATIONS GOVERNING -OR- Payment (check) enclosed $ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ THE EXPOSITION WHICH ARE PART OF THIS CONTRACT. ACCEPTANCE Return with credit card information or check made payable to Wisconsin OF THIS CONTRACT BY THE WISCONSIN RESTAURANT ASSOCIATION Restaurant Association, 2801 Fish Hatchery Road, Madison, WI 53713. CONSTITUTES A LEGALLY BINDING CONTRACT. Email: [email protected] • Fax: 608-270-9960 Authorized Signature_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Name (please print) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Title_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Date _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ OFFICE USE ONLY Date Received__________________Exhibit Space___________________ Total Price______________________ ■ Member ■ Non-Member ■1 Booth Assigned_________________Categories______________________ Amount Received________________ ACCOUNT # ■2 New Exhibitor ■ Yes ■ No Logo Upgrade__________________ Balance________________________ ■3 Show Purpose General Rules and Regulations The Wisconsin Restaurant Association Midwest Foodservice Expo is a trade show designed to provide a showcase and selling opportunity for goods and services, either specifically designed for or customarily used by the foodservice and lodging industries. The Wisconsin Restaurant Association (hereafter referred to as WRA) reserves the right to refuse rental of display space to any company whose display is not, in the opinion of WRA, likely to be compatible with the general character and objectives of the trade show. Whenever possible, space assignments will be made by the WRA according to exhibitor preferences. WRA, however, reserves the right to make final determination of all space assignments in the best interest of the trade show. State and Local Codes Exhibitors are responsible for all state and local codes. Each exhibitor is charged with the knowledge of all laws, ordinances, and regulations pertaining to health, fire prevention and public safety, while participating in this trade show. Liability WRA shall not be responsible for any loss, damage or injury that may occur to the exhibitor, or his employees or property from any cause whatever, prior, during, or subsequent to; or in connection with said trade show. Exhibitor will hold WRA harmless from all claims for damages or injuries to the building, booth equipment, other exhibits, guests, employees, members of the public, or other persons arising through the act of the exhibitor or the employees, sponsors, servants or guests, occurring during, prior or subsequent to or in said trade show and the approaches or entrances thereto, by virtue of exhibitor’s occupancy. In the event the Exhibition Hall's premises, or any part thereof, is damaged by fire or if for any reason, including, but not limited to, strikes, lockouts, failure of utilities, acts or potential acts of terrorists or demonstrators, acts of war or God, order or directives of any governmental official, agency or authority, failure of Exhibition Hall to perform any obligation or duty to or for the benefit of Show Management or the occurrence of any other event or circumstance not within the reasonable control of Show Management which in the opinion of Show Management renders fulfillment of this Exhibit Contract by Show Management impossible, Exhibitor hereby expressly waives, releases and discharges Show Management and the owner or manager of the Exhibition Hall, and their agents, from any and all demands, claims, actions and cause of action, in law or in equity, arising from any such causes. It is required that exhibitors obtain insurance coverage, at their own expense, which is adequate for coverage of loss or damage to property and liability for personal injury. All property of the exhibitor remains under his custody and control in transit to and from the exhibit hall and while it is in the confines of the exhibit hall. Neither WRA, its service contractors, the management of the exhibit hall nor any of the officers, directors, or staff members of the same are responsible for the safety of the property of the exhibitors from theft, damage, fire, accident, vandalism or any other cause, and the exhibitor expressly waives and releases any claim or demand he may have against any of them by reason of any damage to or loss of any property of the exhibitor. General Rules and Regulations The exhibitor further agrees that this is a lease of space only and an exhibit booth including 8’ high back drape and 3’ high side drapes and a 7” by 44” exhibitor identification sign. Exhibitor is responsible for acquiring any other exhibit space services or decorations at the exhibitors expense. This includes rental of furniture, decorations, equipment, drayage, electrical, gas, sewer, water, telephone, labor, or any other service or products used in connection with said exhibit. Each exhibitor shall have regard for his fellow exhibitors and further shall be responsible for providing personnel and merchandise inside rented exhibit space throughout the entire show including all hours specifically designed for viewing of exhibits. Exhibitors shall abide by height regulations as outlined in the exhibitor prospectus. Any exhibit, sign, equipment or anything in the booth which extends past the height of the exhibit drapes on the sides or the back of the booth must be decorated or covered to the satisfaction of the WRA management. All exhibits must remain intact and be staffed until the official closing of the Expo on Wednesday, March 15, 2017. Failure to do so may result in the loss of priority placement or the ability to exhibit in the 2018 Midwest Foodservice Expo. E xhibitors will further refrain from causing any interference with other exhibitor’s light or any other features or part of said exhibit space. Aisle space cannot be used by exhibitor employees, models, entertainers, robots or any other agents of exhibitors for exhibition purposes. The use of helium balloons or any other articles which, when released may become caught or lodged on the show facility ceiling is prohibited. Exhibitors will not sublet, assign, or apportion the whole or any part of contracted exhibit space, nor permit the display therein of any part of contracted exhibit space, nor permit the display therein of any goods or services other than those offered by the exhibitor in the regular course of business, nor permit any person or organization not authorized by WRA as an exhibitor to display, solicit business, or take orders in its space without written permission from WRA show management. Any exhibitor knowing about or suspecting the presence of an unauthorized individual inside the trade show shall be obliged to inform WRA show management immediately. No exhibitor shall sponsor, promote, or encourage hospitality suites or rooms used for conducting business during official show activities including all show hours, social events, educational seminars or any other WRA sponsored convention activity without prior permission from WRA. Exhibitors shall abide by the noise regulations as outlined for the use of loudspeakers, microphones or any other device to amplify sound in their exhibit booth. If any food or drink samples are served in the exhibit space, the exhibitor responsible for said space shall furnish waste containers so that aisle space does not become cluttered with paper cups, spoons, toothpicks, and other refuse. Proper floor covering shall be provided by the exhibitor at the exhibitor’s expense to protect the floor in exhibitor’s booth from becoming soiled by any food or drink products served in said booth. Bags passed out shall be limited to a size of 14” x 16”. Any exhibitor of any beer, wine, liquor or any other alcoholic beverages must observe all rules, regulations and policies of the WRA show, facility management and any representative or other management agency which may be designated by said facility management to have jurisdiction, priority or permission to control the sale, dispensation, and/or exhibition of said beverages. Exhibitor assumes all responsibility for obtaining knowledge of all rules, regulations and policies and failure to observe said rules may result in expulsion from the show and forfeiture of any and all booth payments. WRA Show Management WRA reserves the right to dispose of any space which is not paid for in full, and to dispose of any space which is paid for, but not occupied at the start of the show. WRA may cancel the contract of any exhibitor in the event of any violation of the rules and regulations set forth in this contract, or upon violation of any other show rules which WRA shall establish and make known to the exhibitors regarding said show. All exhibit aisles remain under the jurisdiction of WRA and any exhibitor may be required by WRA show management to move out of the aisle at anytime during the show. WRA further reserves the right to add any rules, regulations, instructions or guidelines to become part of this contract upon informing exhibitors of said changes. All matters not covered in this contract shall be subject to the judgement of WRA management and any decision made by WRA management shall be final. Jurisdiction and Venue For any disputes arising under this contract, jurisdiction shall be in Wisconsin and venue shall be in Dane County. No one under 16 shall be allowed in the convention. All signed contracts, regardless of payment, accepted by the Wisconsin Restaurant Association are binding and must observe the reservation policy as outlined on side one of this exhibit contract. Each exhibitor will be listed alphabetically within the Product Code section of the Program & Exhibit Directory and on the online searchable exhibitor list. • Determine the categories that best describe what you intend to exhibit and mark them in Section E of the exhibit contract. • 3 product category listings are allowed for each 100 square feet of exhibit space. • Returning exhibitors should review this updated list and not last year’s exhibit contract. 0999Accountants 1000Accounting Systems 3002Advertising Services & Specialties 3005Advertising; Digital/Computerized 1001Air Conditioning Equipment 1003Air Duct Ventilation Cleaning 1002Air Purification & Dust Collecting Equipment 1004Alarm Systems 1008Apparel 1006Appetizers 2003Aprons 1325Aquatic Tanks & Supplies 3003Architecture; Layout & Design 1099Art 1103Asphalt Maintenance, Repair, Striping 0010Associations; Trade 1111ATM Machines 1113Attorneys 2005Awnings 0001Baked Goods; Fresh and/or Frozen 1009Baking Equipment 1010Baking Ingredients 1014Baking Supplies 2130Banking 2131Banners, Murals, Etc. 1011Banquet Equipment & Supplies 1012Bar Equipment & Supplies 1013Barbecue Machines & Products 1299Bars; In-Room & Portable 1016Bases & Legs; Table & Booth 2011Bathroom Accessories & Equipment 4000Beer & Ale 1019Beer Service Equipment 4002Beverages; Alcoholic 4001Beverages; Non-Alcoholic 2250Biodegradable Products 3000Blast Chillers 1020Blenders 1021Booths 1282Braising Pans 1283Branded Concepts 1600Breading & Batter Machines 0009Breading & Batters 0007Breads & Rolls 0008Breadsticks 0100Breakfast Items 1023Breath Testing; Alcohol 1025Broilers; Electric 1026Broilers; Gas 2019Brooms 1029Cabinets; Display & Refrigerated 1030Cabinets; Food Warming & Convection 1286Cabinets; Holding 1033Cafeteria Equipment & Supplies 0012Camera Surveillance 1024Candles 0013Candy 1037Canopies 1341Carbonation; Services & Supplies 3006Carpet Cleaning & Equipment 2026Carpets & Rugs 1040Carts; Food Service 1041Cash & Carry Restaurant Supplies 1339Cash Balancing Systems 1042Cash Registers & Supplies 2029Catering Supplies & Equipment 1315Ceiling Cleaning 1313Ceiling Systems & Supplies 1359Cellular Phones; Services & Products 2030Chafing Dishes 1043Chairs 1478Check Encoders 1287Check Verification & Recovery 0015Cheese 0017Cheesecakes 0019Chef Clothing 0005Chili 2031Chinaware 2024Chocolate Products 1046Choppers; Food 0002Cigars/Cigar Accessories 2034Cleaners; Oven 2036Cleaners; Window 2037Cleaning Products 2038Cleaning Services 1047Cleaning Systems; Drain & Sewer 1048Cleaning Systems; Pressurized 1049Clocks 0047Closed Circuit Television 4003Cloud-Based Accounting/ Bookkeeping 4004Cocoa & Chocolate Beverage Products 1279Coffee 1053Coffee Urns & Makers 1055Communication Systems, Services & Equipment 1056Compactors; Waste 1057Computer Security 1058Computerized Hotel Management Software 1059Computerized Restaurant Management Software 1060Computers 1310Concession Equipment & Supplies 1061Condiment Holders 1062Condiments 1272Conservation Equipment/Ideas 1005Construction/ Remodeling/Repairs 1007Consultants; Accounting & Financial 3008Consultants; Foodservice 1063Consultants; Selling A Business 1064Convention & Visitors Bureaus/Chambers Of Commerce 1066Conveyors 1067Cookies 1068Cooking Equipment 1070Coolers; Beverage 1072Costumes 1073Counters; Serving & Kitchen 0020Crackers 3010Credit Cards & Processing 2041Culinary Software 2042Cups; Disposable 2044Cups; Thermal 1289Currency & Coin Counters 1312Custom Built Kitchen Equipment 2045Cutlery 2047Cutting Boards 0024Dairy Products 0025Dairy Substitutes 2048Decorations 0048Deli Meats, Cheeses & Supplies 0050Delivery Products 2199Delivery/Take-Out Services 2049Deodorizers 0026Dessert Products 0027Dietetic Foods 1298Dinnerware 1087Discount Programs 1086Dishwashers 2053Dishwashing Compounds 2054Disinfectants 1088Dispensers; Beverage 1094Dispensers; Liquid Foods 1095Dispensers; Liquor 1097Dispensers; Napkin, Straw, Cup, Lid 2000Dispensers; Paper Towel 1108Display Cases www.everythingfoodservice.org 1218Disposable Supplies 1107Disposers; Garbage 1106Distributors; Broadline 1109Doors 1110Doughnut Products 2056Draperies/Curtains/ Window Treatments 1112Drive Thru Service Equipment 2059Educational Materials 0029Egg Products 1343Embroidery 1152Employee Benefits; Non-Insurance 3009Employment Recruiting 3012Employment Services 1117Energy Conservation Equipment/Ideas 3013Energy Management Services 1317Entertainment 0030Entrees 1120Equipment 1121Equipment; Leasing/Rental 3015Equipment; Services & Parts 1122Equipment; Used or Refurbished 1127Espresso/Cappuccino Equipment 4006Espresso/Cappuccino Products 1126Ethnic Foods 3016Exhaust System Cleaning 3019Exterior Design and/or Outdoor Services 3017Exterminators 1129Fans; Electric & Ventilating 0033Fats & Oils; Cooking 0034Faucets 2062Filters; Air Conditioning 2063Filters; Cooking Oils 2065Filters; Exhaust System 2066Filters; Water 2067Financial Services 1131Fire Extinguishers & Suppression Equipment 1132First Aid Equipment & Supplies 0035Fish & Seafood; Fresh & Frozen 1349Fixtures; Food Service 2070Floor Products 2071Floor Safety 1138Food Brokers 0039Food Distributors 0040Food Manufacturers 2128Food Packaging 1156Food Pantry 1137Food Safety 800.589.3211 • 608.270.9950 • [email protected] 2129Food Transportation Units; Hot & Cold 0087Foodservice Ideas 1291Footwear 2073Formalwear 4007Fountain Syrups & Flavors 3021Franchises 1139Freezers 0004Frozen Beverages 2079Frozen Custard 1307Frozen Foods 0043Fruits 0044Fruits & Vegetables; Canned 0045Fruits & Vegetables; Fresh 0046Fruits & Vegetables; Frozen 1142Fryers 1144Furniture/Furniture Accessories 1296Furniture; Pool & Patio 1297Furniture; Repair/ Reupholster 1098Games 2075Garbage Containers; Metal or Plastic 1342Garlic Products 1114Gas 1115Gift Certificate/Gift Card Services 1149Glass Washers 2077Glassware 2076Gluten-Free Food Options 0090Gourmet Foods 2078Government Agency 1146Graphic Design 1150Grease Removal Services 1186Grease Trap Maintenance Products/Services 1151Griddles & Grills 2080Guest Checks 2083HACCP Compliance/ Products 2074Handwashing Stations 2081Handyman Services 2082Hats & Caps 1153Health-Related Products/Services 1154Healthy Food Options 0051Hors D' Oeuvres 2084Hoses; Gas, Quick-Connect 2181Hot Food/Steam Tables 2086Hotel Amenities 2085Hotel Equipment & Supplies 0052Ice Cream 0053Ice Cream Cones 1162Ice Cream Freezers 1163Ice Dispensers/Ice Storage 1164Ice Makers 0055ID Checking Systems 1165Incentives; Customer 1166Indoor Air Quality 2010Infant Changing Stations 2013Information Kiosk 3027Insurance 3025Insurance; Health, Life, Dental or Vision 3026Insurance; Property/ Casualty, Worker’s Compensation 3028Interior Design 2009Internet Services 2012Inventory Control 0054Jams, Jellies, Marmalades & Preserves 2090Janitorial Supplies 4011Juice; Fruit & Vegetable 2197Kitchen Accessories & Supplies 1169Knife Sharpeners 2094Labels 2093Ladders 1319Laminating; Menus, Signs, ID's 2095Lamps 1168Latin American/ Hispanic Products 1170Laundry Machinery 1171Lighting Fixtures 1172Liquor Portion Control Systems 4013Liquors & Liqueurs 1174Loans/Lending; Commercial 1176Loyalty Programs 3030Management Services/ Consulting 3050Manufacturers' Representative 2101Marketing Materials & Services 2102Mascots 2103Matches 2104Mats; Rubber or Composition 0059Meat Products; Fresh & Frozen 2106Meats; Game & Exotic 2107Menu Boards 3029Menus; Digital 3031Menus; Printing, Design, Supplies 2112Microwave Service & Repair 1178Mixers; Equipment 4017Mixes; Cocktail 0065Mixes; Prepared Flour 4040Mobile Kitchens/Trailers 4050Mobile Marketing 4060Mobile Website/App Design/Development 1316Music & Entertainment 1180Music Licensing 1179Music Systems & Equipment 1181Mystery Shopping 2116Napkins 2119Nutritional Information 0066Nuts 1187Office Supplies 1189Oils; Cooking 1190Olives 1194On-Line Order Entry 1196Organic Foods 1183Ovens 1281Ovens; Cook & Hold 1184Ovens; Microwave 1188Paging Systems 1347Painting; Interior, Exterior, Custom 2193Paper & Paper Products 2121Party Decorations & Supplies 0070Pasta Products 0071Pastry Products 3032Patio Supplies 3033Payroll Services 3036PCI Compliance 1321Pest Control Services 1322Photography 0073Pies; Baked & Frozen 1191Pizza Equipment 0075Pizza Products 2124Place Mats 2127Plasticware 1182Plumbing Services 0014Point of Sale Systems 1350Popcorn & Equipment 1357Pork Products 0076Potato Products 0077Pots/Pans/Kettles 0078Poultry Products 0016Pre-Employment Screening 1198Pressure Fryers 2133Printing 1303Produce 1302Produce; Pre-Cut 2134Publications 1202Racks; Dishwashing 1204Racks; Storage 1205Ranges; Kitchen 1344Reach-In Coolers 1346Real Estate Services 1203Recycling Equipment & Services 1201Refrigeration; Gasket Repair 1206Refrigeration Equipment 1207Rentals; Party Equipment 1208Rentals; Table & Chair 1215Reservation Systems 1213Restroom Cleaning Services 0083Rice 2135Roofing 1209Rotisseries 1210Safes & Vaults 1211Safety Products; Personal & Workplace 1212Salad Bars 0084Salad Dressing & Oils 0086Salads 1214Sanitation Equipment & Supplies 0088Sauces 1288Scales; Food 3039Schools & Educational Services 2132Screen Printing 0018Seasonings & Spices 5001Security; Services & Systems 1216Sharpening Services 1220Shellfish 1219Shelving & Shelving Products 1221Shoes 0092Shortening 2140Signs 1223Sinks; Kitchen 1224Sinks; Under-Bar 1225Slicers 1227Slush Machines 0068Smoke Ventilation/Isolation 0069Smoked Meats/Fish 0072Smoothies 0093Snack Foods 1228Social Media 1230Soda Fountain; Products & Equipment 1233Softserve Mixes & Dispensers 0094Soup Bases 0095Soups 2145Souvenirs 0031Specialty Equipment 0097Specialty Foods 0099Specialty Services 3040Stainless Steel/ Metal Fabrication 3041Steam Cleaning Equipment 1236Steam Cookers 1239Stools; Bar & Counter 2097Supplies; Foodservice 2096Syrups 2154Table Skirting 1323Table Tents 2150Tablecloths & Napkins 1242Tables 2196Tableware 4019Tea 1245Tea Making & Dispensing Equipment 1246Telephone Systems & Products 1300Television Products 1301Tents 1250Time Recorders 1251Toasters 0105Toppings; Dessert 2165Towels; Cotton or Linen 3014Training; Employee 3011Transportation 2171Tray Stands 2173Turners & Spreaders 2172Umbrellas; Aluminum or Outdoor 2198Uniform & Towel Rental 2174Uniforms 2177Utensils; Cooking 2179Utilities 1258Vacuum Cleaners 1261Valet Services 1304Vegetables 1305Vegetarian Food Options 1308Vehicle Sales & Leasing 1259Vending Machines 1260Ventilation Systems & Equipment 1262Video Games 1257Visitor Information & Services 1263Waffle Products 1264Wait Staff Call Systems 1265Walk-In Coolers 1340Walk-In/Reach-In Cooler Repair & Supplies 2183Wall Panels & Partitions, Tile, Wallboard, Etc. 1345Wall Treatment 1277Warehousing 1267Warmers; Beverage & Liquid 1269Warmers; Dish or Plate 1268Warmers; Food/Bain Maries 1271Waste Disposal Systems 4022Waste Services 0021Water 1275Water Heaters 1274Water Softening Equipment 1273Water Treatment 1278Website Design 4020Wi-Fi 4021Wine 4023Wine Service Accessories & Equipment 4024Wireless/Handheld Devices 4025Wood Floors; Installation, Repair, Refinishing 0106Yogurt 0107Yogurt; Soft Serve As of 11/16/15 The International Association of Exhibitions and Events “Guidelines for Display Rules and Regulations” were originally created to promote continuity and consistency among North American exhibitions. Since their introduction, they have become the model for most domestic exhibitions. The Midwest Foodservice Expo follows these rules and regulations to ensure each exhibitor, regardless of size, has an environment conducive to successful interaction with attendees. 5' 4' Linear Booth 10' 10' X 10' LINEAR BOOTH End-cap Booth 5' 10' 4' 20' 10' Island Booth Peninsula/Split Island Booth End-cap Booth 8' An End-cap Booth is exposed to aisles on three sides and composed of two booths. Use of space: the maximum backwall height of eight feet (8') is allowed only in the rear half of the booth space and within five feet (5') of the two side aisles with a four foot (4') height restriction imposed on all materials in the remaining space forward to the aisle. An Island Booth is any size booth exposed to aisles on all four sides. Use of space: the entire cubic content of the space may be used up to the maximum allowable height, sixteen feet (16'), including signage. 4' Linear Booths have only one side exposed to an aisle and are generally arranged in a series along a straight line. They are also called in-line booths. A Corner Booth is a Linear Booth exposed to aisles on two sides. All other guidelines for Linear Booths apply. A Perimeter Booth is simply a Linear Booth that backs to a wall of the exhibit facility rather than to another exhibit. All guidelines for Linear Booths apply to Perimeter Booths except that the maximum backwall height is twelve feet (12'). Use of space: display materials should be arranged in such a manner so as not to obstruct sight lines of neighboring exhibitors. The maximum height of eight feet (8') is allowed only in the rear half of the booth space, with a four-foot (4') height restriction imposed on all materials in the remaining space forward to the aisle. (Note: When three or more Linear Booths are used in combination as a single exhibit space, the four-foot (4') height limitation is applied only to that portion of exhibit space which is within ten feet (10') of an adjoining booth.) 5' 8' Linear/Corner/Perimeter Booth 10' END-CAP BOOTH Island Booth 16' ISLAND BOOTH Canopies and Ceilings/Hanging Signs and Graphics NOTE: Special authorization may be granted for displays that would normally have a 16' height restriction, but are now seeking a 20' height allowance. Requests must be made to WRA at least 30 days prior to move-in. 5' 10' Peninsula Booth 4' Canopies, including ceilings, umbrellas and canopy frames can be either decorative or functional (such as to shade computer monitors from ambient light or for hanging products). Canopies for Linear or Perimeter Booths should comply with line of sight requirements (see “Use of space for Linear or Perimeter Booths”). The base of the canopy should not be lower than seven feet (7') from the floor within five feet (5') of any aisle. Canopy supports should be no wider than three inches. This applies to any booth configuration that has a sightline restriction, such as a Linear Booth. Fire and safety regulations in many facilities strictly govern the use of canopies, ceilings and other similar coverings. Hanging signs and graphics are permitted in all standard Peninsula and Island Booths, to a maximum height of sixteen feet (16') from the top of the sign. Whether suspended from above or supported from below, they should comply with all ordinary use-of-space requirements (for example, the highest point of any sign should not exceed the maximum allowable height for the booth type). Hanging signs and graphics should be set back ten feet (10') from adjacent booths. Approval for the use of hanging signs and graphics should be received at least 30 days prior to installation. Drawings should be available for inspection. MAX. PERMISSIBLE A Peninsula Booth is exposed to aisles on three sides and composed of a minimum of four booths. There are two types of Peninsula Booths: (a) one which backs up to Linear Booths, and (b) one which backs to another Peninsula Booth and is referred to as a “Split Island Booth.” Use of space: Double-sided signs, logos and graphics shall be set back ten feet (10') from adjacent booths. When a Peninsula Booth backs up to two Linear Booths, the backwall is restricted to four feet (4') high within five feet (5') of each aisle, permitting adequate line of sight for the adjoining Linear Booths. Sixteen feet (16') is the maximum height allowance, including signage for the center portion of the backwall. For a Split Island Booth, the entire cubic content may be used up to a maximum height of sixteen feet (16'). There are no backwall line of sight restrictions. 20' 20' PENINSULA BOOTH 16' Split Island Booth SPLIT ISLAND BOOTH www.everythingfoodservice.org 608.270.9950 • [email protected] 20' 20' Non-union Hall Exhibitors can bring booth furnishings into the facility and set up their own exhibit (except utility connections) without using the show contractor. Exhibitors are allowed to unload/load their own vehicle and transport their equipment to/from their booth. However, the only forklifts and pallet jacks permitted are those owned and operated by the general contractor. Material handling charges apply when using freight carriers, exhibitor appointed contractors or when exhibitors require assistance in delivering exhibit materials. Exhibitor appointed contractor rules apply when hiring outside providers. Alcohol Sampling Exhibitor Responsibilities Exhibitors will be responsible for: Furniture, carpeting, utilities (electricity, phone, IP, gas, water or drain), freight and material handling, storage of crates and empties, electronic lead retrieval, and labor and other services for your booth that are charged separately. Admission Guidelines • A show for the trade - Attendance is open only to people that work within the foodservice or hospitality industry. • Adults only - Children under 16 years of age are not permitted at any time, including move-in and move-out. • No sales in the aisles - Solicitation at the Expo by nonexhibiting suppliers is strictly prohibited. There are no corkage fees at the Midwest Foodservice Expo. However, exhibitors sampling alcohol must contact Levy Restaurants, the official caterer and liquor license holder for the Wisconsin Center, and hire their licensed bartender to pour samples. Based on the 2016 Expo, the estimated cost of a bartender is $680 for 18 hours of service. Contact Levy directly at 414.908.6156 for 2017 rates and sampling sizes. Exhibitor Appointed Contractors Definition: An exhibitor appointed contractor (EAC) is any company other than the designated official contractors that provide services for an exhibitor. For services such as electrical, plumbing, telephone, standard decorating equipment (such as pipe & drape, tables, chairs, carpeting for in-line booths, etc.), vacuuming, cleaning and drayage, no contractor other than the official contractor will be approved. The exhibitor shall provide only the material and equipment that he owns and that is to be used in his exhibit space. The general contractor is the only company authorized to operate any forklift or motorized pallet jack inside the convention center or on the docks of the center. EACs are allowed to install and dismantle custom exhibits, provide custom props, custom furniture, and custom flooring. EACs are allowed to provide custom cut carpeting for island exhibits only. The exhibitor must use the forms in the Exhibitor Service Kit requesting authorization to use an EAC. EACs will be charged the appropriate material handling (drayage) fees for all freight brought in on an EAC vehicle, warehoused, or shipped direct to show site. The EAC is responsible for adherence to all rules and regulations including those regarding badges and booth height regulations. www.everythingfoodservice.org 608.270.9950 • [email protected]
