Iran Football club PERSPOLIS Sponsorship

www.romanson.com
Corner 1
What’s New
New PL2627HM
New Watches
Chief Designer Section
Anahid Zarvan Corp.
'Iran Football club
PERSPOLIS
Sponsorship'
February. 2013, Vol.10
Corner 2
W Story
Share Your Story(12Stories of People)
Golf Sponsorship
Official sponsor of UNCA Gala Dinner
Homeshopping Sales
Official Facebook Open
AD & PR / Celeb Marketing
Corner 3
International News
Buyer news
ROMANSON
What’s New
Hrenade
New Premier PL2627HM
The design was inspired by the shape of safety pin from a hand grenade. The feature is enhanced
by such design. Four side angled ring and index provide the product with more abundant feeling
overall. The highlight colors are applied in ring and small second area, allowing more active and
masculine feeling.
SB2630FM/MM
The design was inspired by a pebble, the product has a
unique shape with both ends cut off. The dorm shaped
class is distinctive. The metal indexes are mounted in
the spacious dial pad.
RL2636QL
Feminine feature is highlighted. In the dial zone, the recent logos of Romanson
is imprinted. The four-bolts are clearly visible in the well-balanced and stable
product.
02 │ ROMANSON
vol.10
www.romanson.com │ 03
ROMANSON
What’s New
Chief Designer Section
Special Theme Series...
Automatic
Equipped with Swiss-made automatic movement
Stylish traditional design and highest quality of components
Currently, the world watch market is being re-aligned with
high-end expensive products. The market is being filled
with high price items, moving away from conventional mid
and low price items. The core of the strategy, that maximizes these values, is automatic watches. Romanson will enhance its automatic watch product line-ups in order to keep
pace with ever changing customer demands. The primary
features of Romanson automatic lie in design and movement technology.
Limited Edition
PM2608PM
The features of Romanson automatic
The company is refraining from adopting low-priced Chinese products or Swiss-made assembled
products, but only pursuing the world class automatic movement technology. The company has no
intention to switch its policy.
The major direction of Romanson automatic design is, modern urban design combined with stateof-the-art technology. The perfect combination of traditional curvy design and modern straight line
design is an outcome of innovative design that the company has long been pursuing.
04 │ ROMANSON
vol.10
PB2609RM
Equipped with Swiss-made automatic movement
Classic and simple design, highest quality of components
www.romanson.com │ 05
ROMANSON
W Story
Share Your Story
12 Stories of People
#1
Tell us who you are?
A member of maximum crew, one of the best b-boy
groups in Korea. I go by the name “stitch”
B-boy in a nutshell?
B-boys are group of people who dance along
with basic hip-hop rhythm. Also, it is an integral
part of 4 major hip hop elements namely, DJ
MC Graffiti B-boy.
Your most fond memory of stage performance?
I remember this one event the other day, we
lost our “groove” after a one of our members
performed a tumbling move. Both our team and
audiences were taken aback. So we have decided
to perform the rest of the show in audience
stage. All in all, this has allowed us to be more
closer to our fans.
What style do you prefer, in terms of clothing?
Well, naturally I prefer hip-hop style. When I
am off stage, I tend to wear neat classic clothes.
Such as jeans with modern style shirts
What kind of watch do you prefer?
Well, mostly sporty watches. These days, I am
into new products such as automatic open balance watches.
And your choice of Romanson watch?
I personally like Trofish model since it has modern
and trendy design. My favorite model would
be SM3118FM. The check pattern of the dial is
one-of-the-kind so I think it is truly attractive.
Definitely an eye-opener.
“
Have more concrete
vision of your dream
and what you are
going to do…
”
What are your plans from now on?
I am currently fulfilling my mandatory military
service. I will fully engage in the remaining
period of my service. Once I complete my service,
I will get back to my career and will take off my
new career as an actor. My ultimate dream is to
be a Korean wave star, and the first Asian to star
in “Step up”.
Do you have any words of advice to b-boy
wannabes?
First and foremost, if you do your best pursuing
your goal, your dreams will come true. When I
was a little boy, I remember dancing all the time
without concrete vision of my future dream. I
was able to do this because I simply loved
dancing. But my advice is, you need to have
more concrete vision of your dream and what
you are going to do in order to bring your dream
into life. This way, I think is the only royal load
to achieving your goal. Finally but not least,
please enjoy every moment while you are
dancing.
What he wears: Trofish New Model SB2630FM
www.romanson.com │ 07
ROMANSON
W Story
Golf Green Board - Golf Driving Range
Romanson & Golf Sponsorship
ShinHan-DongHae
Open 2012
Romanson sponsored the Shinhan Donghae Open 2012, which held at the Jack Nicklaus Golf Club
in Songdo, Incheon from October 11 to 14.
The Shinhan Donghae Open is one of the best major golf tournaments in Korea. Many top
professional golfers participated in the tournament, including PGA tour member Paul Casey, Kim
Kyung-tae, Charlie Wi, John Huh, Kevin Na, Kang Sung-hoon and Noh Seung-yeol.
Through the golf sponsor, Romanson enhanced the brand image.
18 Hole LED AD - 18 Hole Green
Romanson Clock at the Tee-off Area
1 Hole Tee
10 Hole Tee
08 │ ROMANSON
vol.10
www.romanson.com │ 09
ROMANSON
W Story
E-Daily, LIVART
Ladies’ Open (KLPGA)
E-Daily, LIVART Ladies’ Open (KLPGA) is one of the LPGA of Korea Tours for women.
Held at the Ceragio Golf Club in Yeoju from April 27th to 29th.
Romanson provided clock at the golf driving range.
Romanson Clock at the Golf Driving Range
Atrax 200
PL2642HM
Romanson Official sponsor of
UNCA Gala Dinner
When: December 19, 2012
Where: Cipriani 42nd Avenue , New York , USA
The United Nations Correspondents Association (UNCA) hosted its 17th Annual UNCA
Awards Dinner and Dance for the best written and electronic media coverage of the United Nations,
its agencies and field operations. UN Secretary General Ban Ki-moon presented the prizes to the
winners at the gala dinner. The Premier Atrax watches were given to the award winners
including Arnold Schwarzenegger(former California Governor and Hollywood star)
who honored by UNCA as 2012 Global Advocate of the Year.
10 │ ROMANSON
vol.10
www.romanson.com │ 11
ROMANSON
W Story
Home Shopping
Sales
Date: 23:50 December 28, 2012
Product: Atrax 200 (PL2642HM)
Quantity: 450EA
during Christmas holiday
Home shopping sales were conducted during Christmas holiday on two occasions. Veloz
(AM2641PM/HM) were introduced on 12/11 air and Atrax 200 was introduced on 12/28 air. Along
with 30% discount , clutches were handed out customers as promotion. The overall reception by the
customers was very heated and the company was able to sell all the products that have been prepared and there were constant requests by the customers even after the program was over.
Date: 23:50 December 11, 2012
Product: Veloz (AM2641PM, AM2641HM)
Quantity: 800ea
SOLD OUT
“Christmas Gift Pictorial”
Publication: Daily Joongang
AD: Active Veloz_AM2641PM
Date: December 7th, 2012
Free Gift
12 │ ROMANSON
vol.10
www.romanson.com │ 13
ROMANSON
W Story
Celeb Marketing
Romanson
Official Facebook Open
www.facebook.com/romansonwatches
Romanson opened facebook page last December. By directly reaching out to our customers,
Romanson will provide customers with various new information. Please check out our facebook
account and be our online friends.
Actress, Rye won
PB2638LL1GA11G
Singer, Rainbow Go Woo Ri
RL2634QL1WA32W
Actress, Shin So Yul
PA2643LL1GA15G
Actress, Park Bo Young
PB2639LL1WA25W
AD & PR
Publication: Daily Joongang
Model: Atrax 200_PL2642HM
Date: December 13, 2012
Section: Outdoor
14 │ ROMANSON
vol.10
Magazine: Geek
Model: Atrax 200_PL2642HM
Date: January 2013
Magazine: Esquire Korea
Model: Atrax 200_PL2642H
Date: January 2013
Singer, Kim Jong Guk
PL1219HM1WAS2W
Actor, Um Tae Woong
AL1236HM1WA12W
Actor, Joo Won
TL0353MM1GA11G
Actor, Kim Sang Kyoung
PL1219HM1BC32W
www.romanson.com │ 15
ROMANSON
International News
China
Uzbekistan
(December 19 ~ 22, 2012)
· Place: Central Department Store and NBU bank in Tashkent (2 billboards)
· Period: October~December, 2012 (3 months)
· What: New Product Promotion Billboard
“PM2608PM” Billboard AD placed at the Central Department Store to increase
brand awareness and promote brand-new Automatic limited-edition.
China Watch & Clock Commercial Conference 2012
China Watch & Clock Commercial Conference one of the largest watch shows in China was held at
the New Century Hangzhou Grand Hotel in Hangzhou. Romanson attended this conference for the
first time to expand the market to China. There were about 50 exhibitors and most of the visitor of
this conference were retailer and wholesaler.
16 │ ROMANSON
vol.10
Buyer: ELERON-KA
www.romanson.com │ 17
ROMANSON
International News
UAE
Buyer: FAA (Federal Arabian Agency)
· Duration: January 01, 2011 ~ Now
· What: Special Introduction for Romanson duty-free shop in Dubai airport.
18 │ ROMANSON
vol.10
D
ubai International Airport is arguably
one of the finest airports in the world.
Catering to a huge number of airlines
and passengers, the sophisticated infrastructure is there for all to see, experience and admire. Currently more than 50 million passengers transit through the airport annually. The
Dubai Duty Free facility situated at the airport
has a vast variety of merchandise on offer. It
is actually one of the busiest and most popular
duty free shopping centers around the globe. Getting to merchandise in DDF is difficult
task especially when compared to brands like
Rado, Tissot, Seiko, Citizen etc. In this context,
Arabian Trading Agency (FAA) had to really
lobby hard to get a merchandising opportunity
for ROMANSON in this important location.
Located in Concourse B, display and sales of
ROMANSON watches started from January 1st
2011. While it was a slow start, change in location and display enabled a better response.
Thereafter, continuous promotions and additions to the range of models saw sales pick up
from 50-60 pieces in the beginning to the current average of 110-125 pieces per month.
www.romanson.com │ 19
ROMANSON
International News
Russia
· Movies: 6 movies “The Campaign”, “Silver Linings Playbook”, “Apartment 1303”,
“Here Comes The Boom”, “The Hobbit: An Unexpected Journey”, “Spring Hopes”
· Movie Theaters: 90 movie theaters in Moscow and St. Petersburg
· Duration: November ~ December 2012 (3 weeks)
· Exposure: 3,780
· Cinema advertising was conducted from November to December in 2012. Romanson video was
introduced on screen. Cinema advertising strengthened awareness of Romanson brand. It helped
us communicate with a more targeted customers and deliver key messages and attract potential
customers.
Myanmar
Buyer: Naing Family Company LTD.
· Journal: Bi Weekly Journal & 7 Days Journal
· Date: December 1, 2012
· What: Buy SN3118TM Get Free gift
Offering free gift(USB) along with one of the most popular product SN3118TM
to the customers. And it was great to increase sales in the short-term.
Free Gift
Promotion
· What: New POS Materials
Replaced the Winter D/P set on their show case.
20 │ ROMANSON
vol.10
www.romanson.com │ 21
ROMANSON
International News
Kazakhstan
Ukraine
· Place: Gate of Almaty International Airport
· Duration: December.01~31, 2012 (1 month)
· What: New Product Promotion Billboard
“PM2608PM” Billboard AD placed at the Almaty International Airport to increase brand
awareness and promote brand-new Automatic limited-edition.
· Place: Mega City Mall, Kiev
· Duration: November 2012
· What: New POS Opening( U-trade opened its 8th POS in Mega city mall, Kiev.)
Buyer: K-TRADE(KONSTANTIN)
22 │ ROMANSON
vol.10
Buyer: U-trade(Crimean Watch Co.)
www.romanson.com │ 23
ROMANSON
International News
Iran
Buyer: Anahid Zarvan Corp.
Sponsoring PERSPOLIS ranked 12th highest among Iran Pro League professional football club.
PERSPOLIS has many fans in IRAN ( More than 30 million ) and could attract many attentions
around middle east and Asia by its good history in the region. Especially the Captain of
PERSPOLIS football team ( ALI KARIMI ) which has attained the nomination of Best Asian
Football Player of the year 2012.
All of the players wear shirts with the logo of Romanson through the game and exposed to
large audiences. Through the sponsorship, it could increase brand recognition and brand
awareness.
24 │ ROMANSON
vol.10
www.romanson.com │ 25
ROMANSON
International News
Pocket Catalogue
Duration: December 2012
Quantity: 20,000 pcs
Cambodia
Buyer: PP Watch
· Duration: January 15 ~ 19, 2013 (5 days)
· Place: Romanson Headquarter, Seoul, Korea
Cambodia, PP Watch
Visit to Romanson Headquarter
Our distributor, PP Watch, visited to
Romanson headquarter in Korea and
discussed the current issues and business
plan for 2013. Through the business
meeting and Romanson domestic shop
visit, we could find the practical solution
to the current issues in Cambodia
including sales, marketing etc. Also PP
Watch could get so many good ideas for
Visual Merchandising in their market
after market survey.
Newspaper
Duration: December 31 , 2012
Publication: KOH SANTEPHEAP DAILY
Billboard AD
Duration: December 2012 ~
Model: AM1210HM
Place: Kampuchea Krom BLVD, Phnom Penh
26 │ ROMANSON
vol.10
www.romanson.com │ 27