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Makeup Technology
CONTENTS
1. INTRODUCTION
SHISEIDO Research Center & Global Research Network
Representative Research on Makeup in the Past
2. LATEST CUTTING EDGE TECHNOLOGY
Lipstick
Foundation
1. INTRODUCTION
SHISEIDO Research Centerin Japan
Developing Formulation
Techniques
Chemical Synthesis
of Ingredients
Formula
Development
Functionality
Sensitivity
Research on
Skin & Hair
Customers
Package
Development
Software
Development
Beauty Analyzer
Development
Safety
Human Science
Quality
Assurance
1. INTRODUCTION
Europe Research Center (ERC)
Mission
Support business in Europe
Customer research
Technical PR
Product development support for EU
market
Contribute business in worldwide
Research of efficacy and claim
EU regulation (information collection
and response)
Study EU competitors and analyze
their product
1. INTRODUCTION
Concept for Makeup Development
Beauty
Color, Texture,
Finishing, Appearance
Comfort
Feel on Skin, Longlasting, Freedom from
Care
Protection
UV, Moisture Loss,
Oxidation
1. INTRODUCTION
(1) Photo Chromic Powder
(2) Skin Care Powder
(3) Therapy Make up Technology
1. INTRODUCTION
Photo Chromic Powder
1. INTRODUCTION
“Anti UV” Effect
“Anti Too white in outside” Effect
1. INTRODUCTION
Effect of Photo Chromic Powder
Outside
“Anti UV” Effect
“Anti Too white in outside” Effect
In the Office
1. INTRODUCTION
Skin Care Powder
1. INTRODUCTION
Urokinase activity on the outermost layer
of the stratum corneum
Skin surface
Urokinase activity
Normal
skin
Dry skin
Urokinase activity was detected in the surface of dry skin.
1. INTRODUCTION
Novel “Skin Care ” Powder
which has effect to alleviate skin roughness
The removal of
UK by adsorption
Silica
The inhibition of
UK activity
ZnO
Talc
Adsorption
UK
UK
UK
UK
UK
UK
Inhibition
UK
UK
UK
UK
UK
UK
1. INTRODUCTION
Skin Care Powder
Silica
ZnO
Application for Powdery Foundation
10nm
1. INTRODUCTION
Novel “Skin Care ” Powder
which has effect to alleviate skin roughness
Daily use for 2months in winter (double masked trial) N = 50
Control
Powdery Foundation
With Skin Care Powder
Powdery Foundation
1. INTRODUCTION
Therapy Make up
1. INTRODUCTION
Therapy Make up Technology
Natural
Concealing
technique by
interference light
Ota’s nevus
Without make up
With make up
light
pigments
Capillary hemangioma
Without make up
With make up
1. INTRODUCTION
Green Light Diminishes Orange Color
Complementary light cancels color
1. INTRODUCTION
Application of TiO2- mica on the skin
TiO2- mica (blue interference light)
yellow transmitted light
epidermis
dermis
Ota’s nevus
TiO2- mica(red interference light)
green transmitted light
Capillary hemangioma
epidermis
dermis
Vivid blue and red colors changed mild respectively
2. Latest Cutting Edge Technology
(1)Lipstick (SHIMMERING LIPSTICK)
- Treatment Effect
- Blood Circulation Effect
(2) Foundation (Dual Balancing Foundation)
- Makeup 3-D Effect
- Skincare Moisturizing Effect
2. Latest Cutting Edge Technology
- Treatment Effect
- Makeup 3-D Effect
2. LATEST CUTTING AGE TECHNOLOGY
Lipstick
Lipstick
SHIMMERING LIPSTICK
Treatment Effect
Blood Circulation Effect
PEG/PPG-36/41 Dimethyl Ether
(EPDME)
Glucosyl Hesperidin
Protection of Lip Roughness
Realization of Clear Color
EPDME
Skin Care Effect
Structure of EPDME
Lipstick
Treatment Effect
EPDME
Skin Care Effect
Lipstick
Moisturizing Effect (in vivo)
40
Treatment Effect
? Electricalcapacitance(a.u.)
Moisturizing Effect
High
*
30
20
10
0
1,3-Butylene Glycol
Glycerin
EPDME
EPDME is Oil & Water Soluble humectant.
EPDME can be applied for lipsticks whose base is oil.
EPDME
Skin Care Effect
Lipstick
Water Retaining Ratio/mol%
Water Retaining Effect (in vitro)
Treatment Effect
EPDME
Skin Care Effect
Lipstick
Treatment Effect
Moisturizing Effect (in vivo)
Moisture on the Lip
*
25
*
*
20
15
? Conductance(µ S)
? Conductance(µ S )
Moisturizing Effect
High
’
20
10
15
10
5
5
0
0
Placebo
With E P D M E
Before
After 1 week
After 2 weeks
EPDME
Skin Care Effect
Improvement Examples
Lipstick
Treatment Effect
Glucosyl Hesperidin Skin Care Effect
Appearance of Lips
Lipstick
Blood Circulation
Dull Lip Color
Normal Lip Color
Whitish
Darkish
Violet
There are various lip colors.
Lipstick
2D Laser Picture for Blood Circulation
Normal Lips
A lot of blood circulation
Blood Circulation
Dull Color Lips
Few blood Circulation
Dull color lips have low blood circulation.
Lipstick
Blood Circulation
Improvement of Blood
Circulation
Assured Safety
Dissolubility
Glucosyl Hesperidin
Function
Chemical Structure
OH
Stabilizer
Laminose
Laminose
O
O
CH 3
OH
O C H3
CH 2
O
HO
OH
O
Hesperidin
Hesperidin
OH
OH
CH2
OH
O
O
To increase transparency of
blood vessels
Glucose
Glucose
To decrease blood pressure
OH
HO
Glucose
Glucose
To strengthen capillary
O
O
OH
Blood Circulation Enhancement Effect (in vivo)
Lipstick
Blood Circulation
Blood Circulation Change
by Laser Doppler Blood Flow Measuring System
<Before>
<in 30 minutes>
<in 60 minutes>
<in 120 minutes>
After application of lipstick, blood circulation has been increased.
Green Yellow Red
Lipstick
?
W ithGlucosylHesperidin
Placebo
0.8
0.6
n=37
0.4
0.2
0
Before vs After: P<0.05
Placebo vsActive: P<0.1
-0.2
-0.4
30 min
6 0min
9 0min
Improvement of Dull Color of Lips
Blood Circulation Amount
Increase in Blood Circulation
1
(Sensory Analysis: Clinical Evaluation by trained assessor)
Blood Circulation
2 weeks continuous use
1.2
P<0.05
1
0.8
0.6
0.4
0.2
0
-0.2
-0.4
-0.6
Placebo
W ith GlucosylHesperidin
Dullness of lip has been improved
by continuous usage of lipstick with Glucosyl Hesperidin.
Lipstick
Blood Circulation
Application Test for Two Weeks
<Before>
Panel 1
Panel 2
<in 2 Weeks>
2. Latest Cutting Age Technology
- Treatment Effect
- Makeup 3-D Effect
SHISEIDO The Makeup -Dual Balancing Foundation-
Makeup
Plasmatic-Nanopowder
Prismatic-3D-powder
3D Effect
+
Skincare
Sodium Hyaluronate
(POE/POP) Dimethyl Ether
Moisturizing Effect
Prismatic 3D-Powder
3D Effect
Appearance of facial sagging
Results of 3D measurement (Facial Contour Map)
An inflection point of contour line
Prismatic 3D-Powder
3D Effect
Strategy for correction of sagging and loss of resilience by optical technique
Cheek and Forehead
Bright resilience feeling
wrinkles
sagging
dullness
loss of resilience
Facial Contour
Bright Foggy feeling
Appearance of Lifting feeling
Prismatic 3D-Powder
3D Effect
Prismatic 3D-Powder
3D Effect
Mechanism of 3D
The Contrast of
brightness is big.
Appearance of
Lifting feeling
Prismatic 3D-Powder
3D Effect
Control of the light contrast
Light hits diagonally
Light hits straightly
T-zone
Prismatic 3D3D-powder
Tones down brightness
By diffusing
Prismatic 3D3D-powder
Shines brightly
By reflecting straightly
Prismatic 3D-Powder
3D Effect
Development of hybrid powders by NANO technology
SHISEIDO exclusive
hybrid powders synthesized by shape -controlled coating method
~Patent Pending~
Pending ~
BaSO4
Seed
TiO2 /Mica
Complexing Agent
Seed Compounds
BaCl 2
Na2 SO4
Reaction Model ( ex. BaSO 4 )
Shape-controlled coating technique in nano-level
hybrid powders synthesized by shape -controlled coating method
Prismatic 3D-Powder
3D Effect
How big is the optical particle size?
Mitton’s
Mitton’
formula
The formula shows the
maximum diffusion of light
Prismatic 3D-Powder
3D Effect
Proof Photo
Light
Dark
With Prismatic
3D-powder
Placebo
Makeup
Skin
Care
Makeup
Prismatic-3D-powder
+
3D Effect
Sodium Hyaluronate
Moisturizing
3D EffectEffect
Sodium Hyaluronate
Moisturizing Effect
Sodium Hyaluronate (HA) BIO-Moisturizing Factor
Water Retaiing Effect
High
Streptococcus Zooepidemicus #104
HA
G lycerin
HA
Fermentation Method (=Animal Free)
Skincare
Skincare Effect
Effect
Foundation
Moisturizing Effect
Optimal Balance Network
BIO-Moisturizing Factors
(Sodium Hyaluronate)
+
(POE/POP) Dimethyl Ether(EPDME)
Oil Absorbing
Powder
Dual Balancing Foundation
Skin Care
Sodium Hyaluronate
Makeup
Prismatic-3D-powder
Moisturizing Effect
Skin Care
3D Effect
Oil Absorbing Powder
Sebum Control Effect
SHISEIDO The Makeup - New ProductsLip Gloss
Automatic Lip Crayon
Sodium Hyaluronate
Glucosyl Hesperidin
Skincare Effect
(POE/POP) Dimethyl Ether(EPDME)
Silky Eye Shadow Quad
Accentuating Cream Eyeliner

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