contents - SICCproceeding.org
Transcription
contents - SICCproceeding.org
Makeup Technology CONTENTS 1. INTRODUCTION SHISEIDO Research Center & Global Research Network Representative Research on Makeup in the Past 2. LATEST CUTTING EDGE TECHNOLOGY Lipstick Foundation 1. INTRODUCTION SHISEIDO Research Centerin Japan Developing Formulation Techniques Chemical Synthesis of Ingredients Formula Development Functionality Sensitivity Research on Skin & Hair Customers Package Development Software Development Beauty Analyzer Development Safety Human Science Quality Assurance 1. INTRODUCTION Europe Research Center (ERC) Mission Support business in Europe Customer research Technical PR Product development support for EU market Contribute business in worldwide Research of efficacy and claim EU regulation (information collection and response) Study EU competitors and analyze their product 1. INTRODUCTION Representative Research on Makeup in the Past Concept for Makeup Development Beauty Color, Texture, Finishing, Appearance Comfort Feel on Skin, Longlasting, Freedom from Care Protection UV, Moisture Loss, Oxidation 1. INTRODUCTION Representative Research on Makeup in the Past (1) Photo Chromic Powder (2) Skin Care Powder (3) Therapy Make up Technology 1. INTRODUCTION Photo Chromic Powder 1. INTRODUCTION “Anti UV” Effect “Anti Too white in outside” Effect 1. INTRODUCTION Effect of Photo Chromic Powder Outside “Anti UV” Effect “Anti Too white in outside” Effect In the Office 1. INTRODUCTION Skin Care Powder 1. INTRODUCTION Urokinase activity on the outermost layer of the stratum corneum Skin surface Urokinase activity Normal skin Dry skin Urokinase activity was detected in the surface of dry skin. 1. INTRODUCTION Novel “Skin Care ” Powder which has effect to alleviate skin roughness The removal of UK by adsorption Silica The inhibition of UK activity ZnO Talc Adsorption UK UK UK UK UK UK Inhibition UK UK UK UK UK UK 1. INTRODUCTION Skin Care Powder Silica ZnO Application for Powdery Foundation 10nm 1. INTRODUCTION Novel “Skin Care ” Powder which has effect to alleviate skin roughness Daily use for 2months in winter (double masked trial) N = 50 Control Powdery Foundation With Skin Care Powder Powdery Foundation 1. INTRODUCTION Therapy Make up 1. INTRODUCTION Therapy Make up Technology Natural Concealing technique by interference light Ota’s nevus Without make up With make up light pigments Capillary hemangioma Without make up With make up 1. INTRODUCTION Green Light Diminishes Orange Color Complementary light cancels color 1. INTRODUCTION Application of TiO2- mica on the skin TiO2- mica (blue interference light) yellow transmitted light epidermis dermis Ota’s nevus TiO2- mica(red interference light) green transmitted light Capillary hemangioma epidermis dermis Vivid blue and red colors changed mild respectively 2. Latest Cutting Edge Technology (1)Lipstick (SHIMMERING LIPSTICK) - Treatment Effect - Blood Circulation Effect (2) Foundation (Dual Balancing Foundation) - Makeup 3-D Effect - Skincare Moisturizing Effect 2. Latest Cutting Edge Technology (1)Lipstick (SHIMMERING LIPSTICK) - Treatment Effect - Blood Circulation Effect (2) Foundation (Dual Balancing Foundation) - Makeup 3-D Effect - Skincare Moisturizing Effect 2. LATEST CUTTING AGE TECHNOLOGY Lipstick Lipstick SHIMMERING LIPSTICK Treatment Effect Blood Circulation Effect PEG/PPG-36/41 Dimethyl Ether (EPDME) Glucosyl Hesperidin Protection of Lip Roughness Realization of Clear Color 2. LATEST CUTTING AGE TECHNOLOGY EPDME Skin Care Effect Structure of EPDME Lipstick Treatment Effect 2. LATEST CUTTING AGE TECHNOLOGY EPDME Skin Care Effect Lipstick Moisturizing Effect (in vivo) 40 Treatment Effect ? Electricalcapacitance(a.u.) Moisturizing Effect High * 30 20 10 0 1,3-Butylene Glycol Glycerin EPDME EPDME is Oil & Water Soluble humectant. EPDME can be applied for lipsticks whose base is oil. 2. LATEST CUTTING AGE TECHNOLOGY EPDME Skin Care Effect Lipstick Water Retaining Ratio/mol% Water Retaining Effect (in vitro) Treatment Effect 2. LATEST CUTTING AGE TECHNOLOGY EPDME Skin Care Effect Lipstick Treatment Effect Moisturizing Effect (in vivo) Moisture on the Lip * 25 * * 20 15 ? Conductance(µ S) ? Conductance(µ S ) Moisturizing Effect High ’ 20 10 15 10 5 5 0 0 Placebo With E P D M E Before After 1 week After 2 weeks 2. LATEST CUTTING AGE TECHNOLOGY EPDME Skin Care Effect Improvement Examples Lipstick Treatment Effect 2. LATEST CUTTING AGE TECHNOLOGY Glucosyl Hesperidin Skin Care Effect Appearance of Lips Lipstick Blood Circulation Dull Lip Color Normal Lip Color Whitish Darkish Violet There are various lip colors. 2. LATEST CUTTING AGE TECHNOLOGY Glucosyl Hesperidin Skin Care Effect Lipstick 2D Laser Picture for Blood Circulation Normal Lips A lot of blood circulation Blood Circulation Dull Color Lips Few blood Circulation Dull color lips have low blood circulation. 2. LATEST CUTTING AGE TECHNOLOGY Glucosyl Hesperidin Skin Care Effect Lipstick Blood Circulation Improvement of Blood Circulation Assured Safety Dissolubility Glucosyl Hesperidin Function Chemical Structure OH Stabilizer Laminose Laminose O O CH 3 OH O C H3 CH 2 O HO OH O Hesperidin Hesperidin OH OH CH2 OH O O To increase transparency of blood vessels Glucose Glucose To decrease blood pressure OH HO Glucose Glucose To strengthen capillary O O OH 2. LATEST CUTTING AGE TECHNOLOGY Glucosyl Hesperidin Skin Care Effect Blood Circulation Enhancement Effect (in vivo) Lipstick Blood Circulation Blood Circulation Change by Laser Doppler Blood Flow Measuring System <Before> <in 30 minutes> <in 60 minutes> <in 120 minutes> After application of lipstick, blood circulation has been increased. Green Yellow Red 2. LATEST CUTTING AGE TECHNOLOGY Glucosyl Hesperidin Skin Care Effect Lipstick ? W ithGlucosylHesperidin Placebo 0.8 0.6 n=37 0.4 0.2 0 Before vs After: P<0.05 Placebo vsActive: P<0.1 -0.2 -0.4 30 min 6 0min 9 0min Improvement of Dull Color of Lips Blood Circulation Amount Increase in Blood Circulation 1 (Sensory Analysis: Clinical Evaluation by trained assessor) Blood Circulation 2 weeks continuous use 1.2 P<0.05 1 0.8 0.6 0.4 0.2 0 -0.2 -0.4 -0.6 Placebo W ith GlucosylHesperidin Dullness of lip has been improved by continuous usage of lipstick with Glucosyl Hesperidin. 2. LATEST CUTTING AGE TECHNOLOGY Glucosyl Hesperidin Skin Care Effect Lipstick Blood Circulation Application Test for Two Weeks <Before> Panel 1 Panel 2 <in 2 Weeks> 2. Latest Cutting Age Technology (1)Lipstick (SHIMMERING LIPSTICK) - Treatment Effect - Blood Circulation Effect (2) Foundation (Dual Balancing Foundation) - Makeup 3-D Effect - Skincare Moisturizing Effect 2. LATEST CUTTING AGE TECHNOLOGY SHISEIDO The Makeup -Dual Balancing Foundation- Makeup Plasmatic-Nanopowder Prismatic-3D-powder 3D Effect + Skincare Sodium Hyaluronate (POE/POP) Dimethyl Ether Moisturizing Effect 2. LATEST CUTTING AGE TECHNOLOGY Prismatic 3D-Powder 3D Effect Appearance of facial sagging Results of 3D measurement (Facial Contour Map) An inflection point of contour line 2. LATEST CUTTING AGE TECHNOLOGY Prismatic 3D-Powder 3D Effect Strategy for correction of sagging and loss of resilience by optical technique Cheek and Forehead Bright resilience feeling wrinkles sagging dullness loss of resilience Facial Contour Bright Foggy feeling Appearance of Lifting feeling 2. LATEST CUTTING AGE TECHNOLOGY Prismatic 3D-Powder 3D Effect 2. LATEST CUTTING AGE TECHNOLOGY Prismatic 3D-Powder 3D Effect Mechanism of 3D The Contrast of brightness is big. Appearance of Lifting feeling 2. LATEST CUTTING AGE TECHNOLOGY Prismatic 3D-Powder 3D Effect Control of the light contrast Light hits diagonally Light hits straightly T-zone Prismatic 3D3D-powder Tones down brightness By diffusing Prismatic 3D3D-powder Shines brightly By reflecting straightly 2. LATEST CUTTING AGE TECHNOLOGY Prismatic 3D-Powder 3D Effect Development of hybrid powders by NANO technology SHISEIDO exclusive hybrid powders synthesized by shape -controlled coating method ~Patent Pending~ Pending ~ BaSO4 Seed TiO2 /Mica Complexing Agent Seed Compounds BaCl 2 Na2 SO4 Reaction Model ( ex. BaSO 4 ) Shape-controlled coating technique in nano-level hybrid powders synthesized by shape -controlled coating method 2. LATEST CUTTING AGE TECHNOLOGY Prismatic 3D-Powder 3D Effect How big is the optical particle size? Mitton’s Mitton’ formula The formula shows the maximum diffusion of light 2. LATEST CUTTING AGE TECHNOLOGY Prismatic 3D-Powder 3D Effect Proof Photo Light Dark With Prismatic 3D-powder Placebo 2. LATEST CUTTING AGE TECHNOLOGY SHISEIDO The Makeup -Dual Balancing Foundation- Makeup Skin Care Makeup Plasmatic-Nanopowder Prismatic-3D-powder + 3D Effect Sodium Hyaluronate (POE/POP) Dimethyl Ether Moisturizing 3D EffectEffect 2. LATEST CUTTING AGE TECHNOLOGY Sodium Hyaluronate Moisturizing Effect Sodium Hyaluronate (HA) BIO-Moisturizing Factor Water Retaiing Effect High Streptococcus Zooepidemicus #104 HA G lycerin HA Fermentation Method (=Animal Free) 2. LATEST CUTTING AGE TECHNOLOGY Skincare Skincare Effect Effect Foundation Moisturizing Effect Optimal Balance Network BIO-Moisturizing Factors (Sodium Hyaluronate) + (POE/POP) Dimethyl Ether(EPDME) Oil Absorbing Powder Dual Balancing Foundation 2. LATEST CUTTING AGE TECHNOLOGY SHISEIDO The Makeup -Dual Balancing Foundation- Skin Care Sodium Hyaluronate (POE/POP) Dimethyl Ether Makeup Plasmatic-Nanopowder Prismatic-3D-powder Moisturizing Effect Skin Care 3D Effect Oil Absorbing Powder Sebum Control Effect 2. LATEST CUTTING AGE TECHNOLOGY SHISEIDO The Makeup - New ProductsLip Gloss Automatic Lip Crayon Sodium Hyaluronate Glucosyl Hesperidin Skincare Effect (POE/POP) Dimethyl Ether(EPDME) Silky Eye Shadow Quad Accentuating Cream Eyeliner