Braun Silk-épil 5 and 9 Epilators - Savvy Circle

Project Handbook
savvy circle members
For YOU:
Braun Silk-épil 5 and 9 Epilators
For Him:
Braun Series 3 Shavers
WELCOME TO THE PROJECT
Welcome to our savvy circle couples
project with Braun
Our savvy circle project In this project we want to ...
There’s nothing like the sunny season to get you out and about - whether it’s garden
parties, BBQs on the beach or long, lazy days in the park - if you’re getting out in the sun
you’ll want to look your best and that means smooth, clean and stubble-free skin.
... try out one of each of a Braun Series 3 Shaver and a Silk-
Try out.
épil 5 & 9 together with 950 members of the savvy circle.
Over the next six weeks we will become real experts on the topics of epilation and shaving. You
will get to know Braun’s hair removal epilation techniques and the man in your life can learn about
Braun’s shaving systems. Once you’re fully equipped with all the knowledge you need you can
leave reviews to help others decide when purchasing.
... become Online Ambassadors by spreading the word about
Spread experience.
the Braun Series 3 Shaver and the Silk-épil 5 & 9 by leaving
a review for each on the Tried & Tested platform.
... find out your opinion the Braun Shavers and Epilators in
Share opinion.
two online surveys.
Together you will try the Braun Series 3 and the Silk-épil 5 & 9 epilators before leaving at least
two reviews (one for you and one for him) on the Tried & Tested section of the website,
along with 950 members of the savvy circle.
We can’t wait to get started!
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Your Starter Kit
Our task as project members
At the beginning of the project all participating members of the
In this day and age, most of us read online reviews to help us choose the right products
savvy circle will receive a Starter Kit containing the following:
for us. As a Braun expert with insider information, this is your chance to help others who
are thinking of buying a shaver or an epilator, so make sure your voice is heard!
Where should I write reviews?
For you to try out with your partner:
• 1 Braun Shaver
• 1 Braun Silk-épil Epilator
PLEASE NOTE: Models provided will be chosen completely at random for the sake of
this project. The project blog will have specific information for each individual product so
we’ll make sure you have all the info you need!
Tried & Tested is the review platform for the savvy circle and we want you to leave at
least two reviews (one for each product) on this site.
How do I leave reviews?
Make sure you’re logged in then head to your savvy circle dashboard area. There you’ll
see two links to Tried & Tested for products you received in your Starter Kit. Click on “Rate
it” and leave your star ratings as displayed on the page (see next page for more info!).
What should I say?
The most important thing is that you’re honest! If you're stuck for what to write, a good
place to start might be:
• Special functions of the Braun shaver/epilator – the unique cleansing brush on the
5-329 or the series 3 clean centre for example.
• How easy it is to use?
• Did it meet/exceed your expectations? If so, how?
• Were you surprised by its convenience?
Share links to the reports:
All of your questions and ideas can be discussed on our project blog:
Let us know where we can find your review by sending us the links. It’s easy to do using
www.savvycircle.co.uk/braun2015
our reporting tool. You will find the tool on your personal savvy circle dashboard. All of
the instructions will be sent to you via email so don’t forget to check your email account
The best way to get your questions and suggestions to us is via email:
regularly.
[email protected]
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PRODUCT INFORMATION
Cutting the mustard?
A guide to leaving reviews
Step 1
Visit www.savvycircle.co.uk and then click
on ‘My savvy circle dashboard’ under the
main image.
So you’ve been using fiddly wax strips for years but they’ve never quite done what you want
them to do? Or maybe you’re looking for less skin irritation and a speedier shave than your
regular disposable razor provides? If you’re looking to get rid of unwanted hair and take your
grooming routine to the next level in time for summer then look no further.
Step 2
Enter your log in details.
Step 3
Within your member area, click on ‘Braun
epilators and shavers’ in the menu on the
left – then you’ll see the links to head to
Tried & Tested and review the products you
received.
Braun offers some of the most innovative and cutting-edge shavers and epilators on the market.
Step 4
You’ll be directed back to supersavvyme
In this project you and your partner will receive a shaver and epilator (selected completely at
random) for you to use and review – so get ready for satin smooth skin.
where you’ll see the review page for
your Braun product. Simply click ‘Rate it’
beneath the star rating and follow the onscreen instructions!
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PRODUCT INFORMATION
The key to gorgeous
For Her
Discover your way to smooth skin.
A close shave? It’s here with
Series 3
For Him
We’re all unique and Braun knows that which is why they’ve developed a complete
range of epilators to suit our individual needs. Whichever product you receive you
A close shave. Less irritation. Outstandingly smooth skin.
can be sure to expect beautifully smooth skin in one simple step. The Silk-épil 5 & 9 gives us a red-
When it comes to shaving you want the best and don’t want to compromise. And why should you?
carpet ready skin in one simple design
The Silk-épil 5 is ideal for women who are new to epilation, it includes a cooling glove to soothe
the skin after epilation, perfect to leave you with summer-ready pins.
The Braun Series 3 is the latest generation of the world's best-selling foil shaver, it delivers better
shaving performance on 3-day beards as well as being incredibly smooth on skin. The Wet and
Dry models can even be used in the shower to speed up your morning skincare routine. And last
but by no means least, the Series 3 combines the world-famous Braun design with the highest
Braun quality.
As a member of this project with Braun and the savvy circle you will receive a randomly-selected
shaver and epilator. See your individual boxes for full details but check out the quick guide below:
Braun Series 3 3090cc (Black/Grey)
Cordless shaver with cleaning centre.
The Silk-épil 9 removes 4x shorter hair than wax. With 40 tweezers and a 40% wider head it delivers fast, precise epilation. It also has a comfort system with massage rollers that stimulates the
skin, and can be used in the shower or bath for extra comfort.
Braun Series 3 3080s (Black/Eloxal Blue)
Wet & Dry cordless shaver.
Braun Series 3 3050cc (Black/Grey)
Cordless shaver with cleaning centre.
Braun Series 3 3040s (Black/Eloxal Blue)
Wet & Dry cordless shaver.
Braun Series 3 3020s (White)
Cordless shaver.
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PRODUCT INFORMATION
What’s in the box?
The secret to smooth skin
For Her
We’ve all got our own beauty regime - whether it’s slathering moisturiser on
after a shower, deep conditioning our hair once a week or wearing SPF every
Braun Silk-épil 9 SkinSpa 9-961
Wet & Dry cordless epilator & exfoliation
system with 6 extras.
Braun Silk-épil 9 9-561
Wet & Dry cordless epilator with 6 extras.
day - but for smooth, clear, stubble-free skin, Braun’s facial epilator is the only
regime you need.
Why epilate?
The Silk-épil 5 and 9 epilators allow you to achieve smooth, stubble-free skin that lasts up to 4
weeks.
Epilation removes hair from the root so it takes longer to
Braun Silk-épil 9 Bonus edition 9-558
Wet & Dry cordless epilator with 5 extras
including a face epilator.
Braun Silk-épil 9 9-549
Fastest and most precise epilator with
40% wider head.
Braun Silk-épil 5 5-329 Bonus edition
Corded epilator with comfort system and
facial cleansing brush.
Braun Silk-épil 5 Power 5780
Corded epilator with 7 extras.
grow back than surface methods like shaving or creams and
it’s a whole lot quicker than tweezers too! Epilation helps
hair grow back less noticeably, hairs are removed at the
root so they grow back with softer, narrower tips than hairs
removed with a razor.
Epilation is gentle
Depending on which epilator you’re using Braun Silképil features different ways to help you minimize any
discomfort: a wet usage system which is extra kind to the
skin on the Silk-épil 9; two speed settings, one for extra
gentle epilation, on the Silk-épil 5; massaging rollers that
stimulate the skin before and after epilation; and more.
So there you have it! The Braun epilators might just
take your beauty regime up a level in a gentle and
efficient way!
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PRODUCT INFORMATION
The perfect shave
A little boost
For Him
It’s not just the ladies who benefit form a morning routine, check out these tips for
You might be one of those lucky people
a great shave.
who have great skin all year round
Always use a good quality razor blade. Whichever model you’re using, Braun
Series shavers represent cutting-edge shaving technology that lets you start the day with a
perfectly close and thorough shave.
without making any effort but chances
are your skin could do with a little boost.
The tips below could help you get to
great skin. And gents, these tips apply
to you too!
Sleep!
Cortisol (the stress hormone) negatively affects the skin causing premature aging and even
acne. Sleep reduces cortisol levels - so it’s simple, sleep more for younger-looking, clearer skin.
Exfoliate!
No matter how much you moisturise if you haven’t exfoliated the skin first then the creams won’t
be able to do their job. Exfoliation removes dead skin cells, allowing fresh cells to come to the
surface. You can buy an exfoliator in any chemist (or some Silk-épil products have an exfoliator
built in).
Use sunscreen!
The sun is our skin’s biggest enemy (even if sometimes you feel like a tan will do you the world
of good). Make sure your skin is protected by using sunscreen (or a moisturiser with sunscreen)
every day. There are products on the market that are designed to last for 8 hours, this way you
Stretch the skin and shave against the direction of beard growth. Hold the shaver at a right angle
don’t have to worry about reapplying.
(90°) to your skin. Keep the pressure even to achieve the best possible shave.
Braun recommends that you shave before you wash, since the skin tends to be slightly swollen
after washing. After a few days without shaving, for example during the weekend, you should
trim your stubble beard before you shave.
Fake it!
If you want the tan without the damage then try a self tanner. Buy a moisturiser with a hint of self
tan then you won’t have to worry as much about streaks or orange fingers either!
Look after your shaver by rinsing under running hot water when finished, and don't forget to use
a drop of oil on the cutter block every once in a while!
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BRAUN: THE BRAND
The birth of a brand
Braun is a household name and has been for decades, but have you ever wondered how
it all started?
The 1920s:
1960s:
1990s:
Today:
In 1921 Max Braun, a mechanical
Braun electric shavers became a key
Electrical oral care and female hair
Braun focuses on four key segments: male
engineer, established a small
product, as did household products
removal emerged as key products. A
grooming with Braun Series electric shavers,
engineering shop in Frankfurt. By
such as kitchen machines and juicers.
partnership between Braun and Oral-B led
female grooming with Silk-épil epilators,
1929 Mr Braun was manufacturing
In 1967 the Gillette Group acquired a
to the creation of electric toothbrushes.
Satin Hair with hair care appliances and
entire radio sets for commercial use.
majority share of the company.
Braun also acquired Silk-épil epilators and
household with Multiquick hand blenders
expanded this into a leading international
and other kitchen helpers. The company’s
brand for female beauty.
values still share the original vision of the
Braun brothers: creating products based on
respect for people, and using design as an
essential medium to achieve this.
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The 1950s:
1970s and 80s:
The Noughties:
Saw the launch of the first electric shaver, the
Hand-held hair dryers and styling
Gillette was acquired by
“S 50”, combining an oscillating cutter block
appliances were developed in the
Proctor & Gamble ("P&G") in
with an ultra-thin yet stable steel foil clamped
70’s. Clocks, watches and calculators
2005, making Braun a wholly
above it. This principle – though further refined
were developed in the 1980’s and set
owned subsidiary of P&G.
and perfected – is still used in Braun shavers up
new design standards for innovative
to the present day.
technology.
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A WORD ON P&G
P&G: The Company
P&G, the company behind
strong brands.
The Braun brand is owned by the Procter & Gamble
Procter & Gamble has been around since 1837, when two Europeans, William Procter
company, which happens to own a large “family” of
and James Gamble, founded the company in Ohio, USA. Since then, the company’s 175 year
brands in the UK.
history has been distinguished by its innovations and strong brands.
Braun is part of P&G’s Homecare portfolio which includes
Around 4.6 billion times per day, people from all over the world come in contact with Procter &
brands such as Fairy, Flash, Febreze and Ambipur.
Gamble brands. In nine out of ten households there is at least one product from P&G.
Whether for cosmetics and shaving, home or health:
The brands from P&G are familiar to many people from the media. Procter & Gamble‘s goal
good brand-named products make life a little easier
is to make people’s lives a little more enjoyable – one day at a time. For product development
every day. Many of the products we trust come from
and product enhancements, P&G place high value on sustainability: the company cultivates
Procter & Gamble.
their brands with the following generations in mind, and supports future-orientated and social
projects.
P&G products are known for their quality
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BACKGROUND INFORMATION ON SUPERSAVVYME
Making every day more
rewarding: supersavvyme
offers, in addition to enjoying giveaways, attractive coupons for everyday products, free product
Individual brands and the people who use them are a top priority for P&G.
get to try and give an honest opinion of. Just like you’re currently doing in this savvy circle project
samples, product tests, and much more.
Members of supersavvyme are often some of the first to learn about new products – which they
with Braun. supersavvyme product tests are exciting for members of the savvy circle as well as
for P&G brand managers and product developers because they present the chance to improve
existing products or develop new ones.
Whether you’re testing something yourself and gathering feedback, like in this
savvy circle project with Braun, or benefiting from the reviews and recommendations of
other participants, supersavvyme is the place to go for ideas and inspiration – and for simply
rewarding yourself.
At supersavvyme we strive to show you ways to make the most out of every moment of every
day. A place to share ideas, be inspired and treat yourself, our platform offers you a wealth of
information, tips, products and practical services in the following areas:
• Style & Beauty
• Food
• Home & Garden
• Health & Wellbeing
• Family Life
So now supersavvyme has over 1 million registered members we’ve relaunched our website. As a
registered user, you can now upload your own product reviews, share interesting articles with other
mums, get expert advice and benefit from exclusive
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Member of the savvy circle
Are your friends, family, colleagues or neighbours also interested in new products and helpful
tips? Tell them about supersavvyme and the chance to: learn about new brands as a brand
ambassador, contribute to an online community with over one million members, share your
experiences with others, and influence a reputable brand with your opinions. Learn more at:
http://www.supersavvyme.co.uk
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www.savvycircle.co.uk/braun2015
Your contact for this project:
[email protected]
WOM/Braun2015/June15/1.0