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Hot Denim at DNA
2050
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$4.95
MAY/JUNE
2010
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trueBLUE
IT’S ALL ABOUT DENIM AT DNA 2050
off the shoulder smolder
This “Grandpa T” by Jet by John
Eshaya ($98) will turn heads when
paired with Stitch’s skinny “Pistol”
jeans ($198), and House of Harlow
“Aztec” bangles, ($69 each) and
Michael Kors heels ($260).
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BY LISA PATTERSON | PHOTOS BY RODRIGO DEMEDEIROS
Chance s are if you know about DNA
2050, someon e probabl y told you, or you
stumble d in. After all, they didn’t even
have a Web site until just recently. They
barely advertis e. And there are only three
stores in the country — New York, Chicago
and their newest location at The Shops at
the Bravern in Bellevu e.
“It’s a great area with an amazing
potentia l,” said senior buyer Gulsun Alpan
work there, like manage r Natale Kuder, are
like “denim whisperers.” They can size you
up and lead you to the jeans that are going
to make your booty look better, your legs
look leaner – you get the picture.
Plus, the store is stocked with a sea
of designe r labels you’ve heard of, like
Citizens of Human ity, William Rast, 7 For
All Mankin d – and labels that are harder
to find, like April 77, Goorin Brother s,
In addition to jeans, DNA 2050 also has
great tops for men and women, jewelry,
jackets, purses and of course, shoes.
The most importa nt thing is not to feel
intimid ated. They want to help you find
the designe r jeans that are right for you,
whether you’re a Seattle Seahaw k player, a
trendy teen or a soccer mom with style.
“People think that finding the right
pair of jeans can be difficult and often
for IK Retail Group, based in Washin gton,
D.C., which is the company behind DNA
2050. It’s owned by Iraklis Karabas sis, who
previou sly introdu ced Benetton to the U.S.
“We chose to open in luxury shoppin g
areas that are in line with the product
assortm ent and pricing that we offer.”
Word-of-mouth has been working
for DNA 2050. When you enter the
1,818-square-foot store, the women that
Shades of Greige and Mat and Nat. They
even have exclusiv e styles availabl e only
at DNA 2050. Prices for jeans start at
about $80. Jean Shop jeans are one of
their most-ex pensive lines, easily hitting
the $500 range, but the jeans are handcrafted works of art. Each pair even has a
birth date embroid ered inside. “Our whole
concept is based on exclusiv ity, novelty
and credibil ity,” Kuder said.
overwh elming,” said Alpan. “The most
importa nt tip is to know your body and
wear styles that are flatterin g and not
just trendy. Also get out of your comfort
zone, just because you’re used to wearing
bootcut s doesn’t mean you won’t love a
skinny jean.”
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a dna exclusive
Rockstar Jeans, the style
shown is a DNA 2050
exclusive that are ripped
in front with silverzipper pockets in the
front and back ($229).
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Stitch’s woven skinny pant in “fade.” Earth-tones
are hot this season ($189).
These G-Star “Raff Jack” loose tapered jeans
($198) will turn heads in a good way.
These “Zach” super slim True Religion jeans are
the first in the line to go slim, and are great for
guys who want to convey a cool, rock vibe ($172).
These Hudson Signature boot cut jeans
in “Amu” are stretchy, and hug all the
right places.
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Casual and Cool
Orthodox “Johnathan” leather jacket
($869) is incredibly soft and stylish
over this Orthodox “Astin” button down
shirt, ($169). G-Star “3301” slim cable
denim completes the look ($169).
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Too Hot to Handle
This versatile “Tara” jacket by Torn by Ronny Kobo
($336) pairs well with tight-fitting Fidelity “Scoop
VPR” vintage denim ($209).
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William Rast “Billy” boot cut jeans are great
for a night on the town ($189).
These look like jeans, but they’re really
well-made, denim super stretch tights by
AG — they even have an elastic waist.
Comfortable and cute ($119)!
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DL1961 “Milano” boot cut jeans ($129) will
help you achieve the best-looking booty ever,
thanks to their four-way stretch.
Stitch’s woven “Revolution” pant ($259) is a
popular pick at the Bellevue store.
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Hollywood Hottie
“Cloudy Wash” denim by
Jet by John Eshaya ($189)
is what all of the Hollywood
crowd is wearing. Paired
with Michael Kors peep-toe
heels ($295) a flowy Lauren
Moshi swing top croc ($129),
and a House of Harlow black
leather and crystal cocktail
ring ($79), this look says
“pretty” and “tough cookie”
all at the same time.
check it out
DNA 2050 is at The
Shops at The Bravern,
700 110th Ave. N.E.
Suite 160, Bellevue.
Details: dna2050.com
The Models: Sarah Cason
and Alex Gasperetti of
TCM Models in Seattle,
tcmmodels.com
Hair and Makeup: Hair by
Kyle DeToure and Sherri
Bruno and makeup by Katie
Horton all of Sorella Salon
& Spa, sorellasalon.com.
Photography: Rodrigo
DeMedeiros is a professional
Eastside photographer
who specializes in fashion
photography and more.
Learn more at rodrigod.com.
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