Russ Lyon Sotheby`s International Realty office opens at La Mirada

W
elcome to the First Edition of Lyon's Pride.
This electronic, intra-company communication is a quarterly compendium of RLSIR, Sotheby's International Realty and Sotheby's Auction House information including market trends and statistics, branch
office profiles, achievements and milestones, and upcoming technology launches and events.
We hope you enjoy, and find useful, this inaugural edition of Lyon’s Pride.
R
uss Lyon
Sotheby’s
International
Realty
office opens
at
La Mirada
By: Kevin W. Gonzales - Branch Manager/Associate Broker
Russ Lyon Sotheby’s International Realty’s Pinnacle Peak Office at
La Mirada is located at the epicenter of the upscale Pinnacle Peak area.
The street front location, with world famous Mastro’s Steakhouse as its
neighbor, provides exceptional visibility for both our brand and our
agents. The Pinnacle Peak office was reopened in December of last year
to the delight of the agents, some of whom viewed it as a homecoming of
sorts, while others enjoyed the smaller, more intimate space and excellent
location. The office itself is comprised of nearly 8,000 sq ft and is home
to a highly productive team of sales associates as well as our Director of
Training, Kristie Farnworth. The Pinnacle Peak La Mirada office carries
exclusive and unique listings ranging from small golf retreats to several of
the priciest estates in the Valley. The local landmark,
Pinnacle Peak and the McDowell Mountain Range, is
the towering backdrop for such communities as Troon
North, Estancia, Desert Highlands, Troon Country
Club, DC Ranch and Silverleaf as well as several boutique desert communities. The sales team at Pinnacle
Peak La Mirada pride themselves on a culture of cooperation that is evident daily. These professionals have
collectively amassed $100’s of Millions in sales, year
after year. Their success is clearly defined by their
knowledge of the area, respect in the industry and
commitment to their clients.
A
INSIDE
THIS
ISSUE
conveniently located,
sophisticated facility with
a comfortable environment.
Owners message ...2
Sale of distinction ...2
Voted number one ...3
Professionalism ...3
White glove service ...4
The art of giving ...4
A passion for learning ...5
Ready to be positive ...5
Sedona branch profile ...6
Awards ...6
Featured offerings ...7
Significant sales ...8
Sotheby’s news ...9-10
Articles of interest ...11
Coming events ...12
Office locations ...12
By : Jim Lyon / Todd Gillenwater / Brad Hebets
2010 was an interesting year for all of us. It brought us increased REO and distressed sale business, regionally
stabilizing prices, and a year over year increase in units, volume, and average price. In summary, it
showed us the beginning of a lengthy Arizona real estate recovery. As most major indicators,
locally and nationally, show signs of a stabilizing and improving economy we can look
forward to continued gradual improvement in our markets. We've all adapted to this
new reality, and our unique differentiators in the marketplace will continue to set
us apart from the rest and continue to define us as a Company.
We are proud to have been able to introduce The Art of Partnership in the 4th
Quarter of 2010. Our RL Learning Institute under the capable leadership of
Kristie Farnworth, our dynamic Relocation Services Group led by Connie
Swenson, our Business Development Director Cheryl Preston, our
talented collection of Affiliated Businesses, our unique agent-based profit
sharing vehicle funded by those businesses, our own RL Title Agency
interfacing with two of our most professional Escrow providers, First
American and Greystone, and several new office locations are the
culmination of months of effort by your ownership and executive
management teams.
In 2011 we will continue to bring you the services and tools necessary for success
as today's Russ Lyon Sotheby's International Realty professional. We look forward to
unveiling a revitalized Properties of the Southwest, a new lead generating web-based
property, agent, and development marketing platform closely aligned with Sotheby's
International Realty, and a strategic new location at the Scottsdale Perimeter Center.
In closing, get ready for a fantastic year!
Jim
Lyon
North Scottsdale, Arizona
Final price not disclosed,
in excess of $10,000,000
This build-to-suit home is
situated on a 2 acre home
site, approximately 17,000+
square feet of living area, 4
bedrooms, separate guest
home, 5 bathrooms, luxury
office, 8 garage bays, viewing
tower with elevator. Master suite
has separate dressing rooms,
fireplace, bath & shower. Heated
lap pool & spa with outdoor living
areas complete this special estate
with views over the entire
North Valley.
C
ongratulations Ron & Sally Gerdes
on selling this magnificent property.
Todd
Gillenwater
Brad
Hebets
RLSIR RELOCATION DIVISION
RANKED #1 IN AZ FOR 2011
We are very proud to announce that Russ Lyon Sotheby’s
International Realty, Relocation Division, has been voted
the #1 Corporate Relocation Company in Arizona in
Ranking Arizona, the best of Arizona Business for 2011.
Arizona Business Magazine conducts Ranking Arizona,
which is the largest business opinion poll in the State.
Arizona businesses and the general public cast their
votes based on quality of product, service, and
businesses they would recommend. Relocation is
a critical component to our brokerage platform and
core service portfolio. This is the 5th year our relocation division has
won this prestigious poll.
Please join us in congratulating
Connie Swenson, Cheryl Preston, Nancy Jimieson, Lindsey Nusselt
and Lisa Lee, your award winning Relocation Department.
By Deems Dickinson
At our most recent Continuing Education seminar in September, Bill Gray’s discussion topic pertained to scams
and fraud in the real estate and mortgage industry. The same week, I was privileged to attend a seminar with Judy
Lowe, Arizona’s Real Estate Commissioner, pertaining to the same subject and issues. As a panel member at the
seminar, I was asked to give a ‘job description’ of a real estate licensee. My answer was a reference to two places, the Arizona Commissioner’s Rules, and the National Association of REALTORS Code of Ethics, with an emphasis on Article 1.
National Association of REALTORS, Code of Ethic, Article 1
When representing a buyer, seller, landlord, tenant, or other client as an agent, REALTORS® pledge themselves to protect and promote
the interests of their client. This obligation to the client is primary, but it does not relieve REALTORS® of their obligation to treat all parties honestly. When serving a buyer, seller, landlord, tenant or other party in a non-agency capacity, REALTORS® remain obligated to
treat all parties honestly. (Amended 1/01)
Arizona Administrative Code, Real Estate Department, R4-28-1101. Duties to Client
A. A licensee owes a fiduciary duty to the client and shall protect and promote the client's interests. The licensee shall also deal fairly
with all other parties to a transaction.
In both instances, the message is clear, you have a fiduciary duty to your client AND an obligation to treat all parties
honestly (NAR) and fairly (ADRE). If you conduct your business activities by these standards, your professionalism
will shine through and the temptation to consider the ‘alternatives’ will diminish.
I am often asked where our concerns are about agent conduct. In today’s market, the answer is in the short sales
transaction, and the potential for ‘advice’ to be given to owners on their short sale options. In short (no pun intended), the only advice we can give is no advice. The owners need to seek independent legal or tax advice,
and not rely on us for their counsel. The use of the Short Sale Seller’s Advisory is critical to this process. It
has useful information AND links for the Seller to receive help. Quite often, the seller pressures us for advice on the premise that they cannot afford to seek legal counsel. Again, the Short Sale Seller’s Advisory
offers contact information and links for the seller to receive free advice and counsel. The Advisory can be
downloaded from the following link: http://www.aaronline.com/short-sale-seller-advisory/
By Yvonne Kemmerer
In June, 2008, we became Russ Lyon Sotheby’s International Realty. A comment frequently
heard in the first few days following the announcement was, “Sotheby’s is for the elite, high-end
inventory; it doesn’t fit our market place!” Of course, after we analyzed the Sotheby’s image, we quickly realized
that their ideals fit every market place and every price range.
The business model of Sotheby’s International Realty is actually no different from the business model that was
adopted and lived for many years prior to the Sotheby’s presence. This business model is one that is based on
always adhering to the highest quality level of service, acting with integrity and treating all with respect and dignity.
That model has always been based on the premise that it is our character that builds relationships and relationships
build our business. Not so different from Sotheby’s brand of “Artfully uniting extraordinary properties with extraordinary lives”. Sotheby’s International Realty does not equate extraordinary with price – extraordinary defines the
white glove service that we provide all of our clients.
The Positioning Statement of Sotheby’s International Realty is “To those who value the unique, Sotheby’s is the
local and global real estate services provider that offers unrivaled access to qualified people…” We certainly fit that image,
priding ourselves in being more knowledgeable and more professional than the majority of the agents in the industry.
S
otheby’s International Realty uses the following words to describe our service:
INVITING:
DISCREET:
SAVVY:
We have a warm and welcoming atmosphere in all of our offices and to all of our clients and real estate peers.
We are an extraordinary collection of professionals, diligently representing our clients.
We are sophisticated professionals consistently becoming more knowledgeable about our ever-changing market.
REFINED:
We consistently maintain the image of true professionalism in our industry.
By Marcie Sain
City of Hope offers award-winning care to hundreds of thousands of mothers, daughters, sisters and wives who are facing women’s cancers. We are
proud of our “Team RLSIR” who participated in the Walk for Hope and
raised almost $2,800 for the City of Hope and was sixth in team fundraising. Congratulations to Kathy
Harris who was sixth in individual
fundraising! The team consisted of
25 Walkers and Runners to help
City of Hope continue the research
for new, better therapies and to
save lives worldwide.
Currently there are annual events held in eight cities nationwide powered
by a year-round movement of fundraisers, volunteers and donors who are
dedicated to ending the devastation of women’s cancers.
Russ Lyon Sotheby’s International Realty looks forward to
making this an annual event open to all employees, sales
associates, family and friends. To those of you who participated this year, thank you very much! We invite everyone to
join us next year as we double our goals for both participants and donations!
In addition to Women’s cancers, City of Hope is a Comprehensive Cancer Center, the highest designation given by
the National Cancer Institute. They are widely regarded as
a leader in cancer prevention, treatment and education. City
of Hope is steadfast in its drive to offer more positive outcomes to patients everywhere because people fighting cancer need better
options – now. For more information on City of Hope please
visit www.cityofhope.org
By Kristie Farnworth
My grandchildren have taught me to be inspired by the
wonder of the world in which we live, to stop to see the
little things in life, like squatting down to watch a potato bug roll into a ball, to
not be afraid to try new things, and rekindled in me the joy of just being alive.
We think we are the ones teaching them, when so often they have become our
teachers.
Children are gifted with a natural desire to learn. It is as if the world is a great
big classroom and they are surrounded by opportunities to discover. Lessons learned and a
passion to share and discover more. Oh, if I could only bottle up that passion for learning and
infuse it into the adults of the world!
My grandson, Gibson, is just starting school and he is so excited! The opportunity to learn and all that
goes along with it is an inspiration to him. When Gibson visits, we play school. Once, I showed him a
picture of an apple and asked what letter it started with. Gibson proudly wrote an “A” on his chalkboard and lifted it up to show me. We laughed and had so much fun that night.
Gibson reminded me that learning can be inspirational. It can re-ignite in us a passion to discover new
things. It fills us with a sense of pride as we tackle new challenges and experience success. And you
know what? …it is fun and should leave us wanting to come back for more.
Isn’t that what learning is about? I think so. So when I teach my classes to agents, I bring the lessons
I’ve learned from Gibson into the classroom. I want to inspire you to learn. I want to help you tackle
new challenges. I want to rejoice with you when you succeed. And I want us to all have fun while we’re
doing it! William Yeats said, “Education is not the filling of a pail, but the lighting of a fire.” I couldn’t
agree more. And I’m looking forward to lighting some fires!
By Kevin Gonzales
An agent today had a contract question. Nothing too unusual. She had a listing and happened to receive two offers on
the property. The seller wanted to make a multiple counter offer
and the agent had never done one before.
After discussing the mechanics of making a multiple counter offer she said,
“This market is so tough. I will be happy when things get better!”
She had just received two offers on one of her listings! Why was that a bad a
thing?
How easy it is to lose perspective. The positivism that should have come from
the enviable situation of having multiple buyers for a listing was replaced by the
negativity of having to jump through a few extra hoops to get the deal done.
If it is true that “It takes one negative to wipe out a hundred positives”, then we
are all certain to face a depressing future. That is, unless we learn to recognize
those positive moments when they happen around us. Little things. A few more
bodies in our open houses. A few more showings on our listings.
Busy means you have to work harder. In our business, that most certainly is
not a negative. Having to jump all those extra hurdles to get a deal done means
your job is not as easy as it used to be. But at least you have a deal to work on. Having to be two places at
once means you have a lot going on. Considering the alternative, where is the negative in that?
The bottom line is this. The front page of the AZ Republic states “Arizona Recession Over”.
Are you ready to be positive?
Regarded as one of the most beautiful locations in America, Sedona is surrounded by spectacular Red Rocks and is a gateway to the Grand Canyon. A moment away from Uptown Sedona’s shops and restaurants is the cool, verdant Oak Creek
Canyon, a 20-mile drive through forests and mountains to Flagstaff. The
recently reconstructed State Route 179, located between Sedona and
the Village of Oak Creek, is considered one of the Top 10 Road Trips
in America as it winds through Sedona’s most notable red rock
formations. Millions of visitors from around the world travel each
year to experience Sedona’s extraordinary energy and beauty.
The Sedona office of Russ Lyon Sotheby's International Realty is
home to over 70 real estate professionals who serve Sedona and the
entire Verde Valley, including the communities of Cottonwood,
Clarkdale, Page Springs, Camp Verde, Rimrock, and historic Jerome.
Many of our REALTORs are long-time residents of the Verde Valley,
experts in residential and commercial properties, vacant land, and
ranch and horse properties.
Office listings range from multi-million dollar residences set in the
Southwest’s most spectacular natural setting, to shady creek side homes, to multi-acre properties suitable for raising horses
or planting an orchard, to homes in quiet neighborhoods with parks and schools nearby.
The Sedona team prides itself on the highest levels of professionalism,
unmatched knowledge of Verde Valley real estate, and a desire to assist their
clients to discover their place amidst the magic Sedona.
W
e want to congratulate
BOB NATHAN
on receiving this prestigious award
from Luxury Real Estate:
BEST IN NETWORKING
Given to the Luxury Real Estate member or company
who has grown their Business through
participation at industry events.
“The benefit of participation in the Luxury Real Estate
conference is significant. The opportunity of sharing
both current market conditions and creative real estate
concepts, has great power. Establishing relationships
with people from across the country and around the
world is both personally satisfying and professionally
rewarding. I am honored to be recognized by my peers.”
- Bob Nathan -
23041 N Via Ventosa
Scottsdale, Arizona / $7,900,000
24163 N 91St
Scottsdale, Arizona / $6,900,000
In a class by itself this elegant home is in the exclusive community of Canyon
Heights. Meticulously designed & newly constructed this 10,600sf gated estate sits
regally in a private setting on 11 acres at an elevation of about 2900ft providing
exceptional panoramic views & uncomprised privacy. The grand negative edge
pool reached by descending stone balustrades seems to dominate the valley skyline. Luxe interior finishes include hand-trowelled walls in old world Venetian plaster & walls of glass that open to views of the city below. This lavish interior
combined with a unique floor plan, makes this estate ideal for entertaining.
Magnificent Kensington Estate located on the highest 4.36 acre lot in Prado. Huge decks
wrap around to enjoy spectacular sunsets, mtn. and city views. Chef's kitchen w/Butler's
pantry, high end cabinetry and granite counters. Grand master suite with library, fp, spa
tub, steam shower & huge dressing rm & closet. All ensuite bedrooms w/walk-in closets &
bonus rm off bedrm wing. Wine rm. Theater w/domed lighted ceiling & stage. Exercise rm,
& game rm. Barrel & Groin vaulted ceilings, Hickory floors & elevator. Guest house w/living rm, office, bdrm & 2 baths. Outdoor kitchen. Custom pool w/rock waterfall & slide.
Rose Dennison and Kent Wick 480.585.7070
Tricia Cormie 480.585.7070
35630 N Secluded Ln
Carefree, Arizona / $3,790,000
Top of the World Views from Lone Mountain
Carefree, Arizona / $7,500,000
Carefree's ''House on Promontory Point'', high on the South face of Black Mountain. Unobstructed East/West views, city lights and level outdoor living space. With over $650,000
spent on improvements, you'll marvel at the rare wall-to-wall mesquite built-in display cabinets, leaded-glass entry doors, natural wide-planked floors, private guest quarters, complete
chef's kitchen, expansive butted-glass view windows, Master Suite with sitting area and fireplace, his/hers closets. Numerous art display lights. Lower rooms open to an exquisite
pool/spa area. Extra land is available to add to this mountain estate, which is double-gated
for the most discerning buyer.
Panoramic views of the entire southern horizon with sunset, city light & mountain
views that include Four Peaks, McDowell Mountains, Pinnacle Peak & Camelback
Mountain. Timeless & organic architectural elements include hand plastered walls,
Rocky Mountain quartz stone flooring, masonry fireplaces, latilla & viga layered
ceilings, multiple built-in art niches & views through floor-to-ceiling windows & pocketing doorways.
The O'Keefe Group 480.488.2400
Preston and Nancy Westmoreland 480.488.2400
130 Creek Mesa Dr
Sedona, Arizona / $2,975,000
2837 Creekside
Flagstaff, Arizona / $1,485,000
This unique & exciting estate was created for the enjoyment of life especially
in Sedona. It has everything that you could want - 5,264 square feet of luxury living; panoramic red rock, creek & forest views inside and out.
A rustic, exquisitely appointed home tucked in the tall Ponderosa pines of
Flagstaff, Arizona. Situated on 3.6 heavily treed acres, this breathtaking 4
bedroom, 4.5 bathroom custom home has a spacious 3 car garage and
amenities galore.
David Levine 928.282.5966
Annette Kershner and Freddi Paulsrud 928.779.5966
SOLD
SOLD
This powerful and fascinating design of “airfoil architecture” is masterfully blended with copper cladding,
and stone. Full automation with Crestron home controls and over the top accessories make this a must
see property. It is truly one of the finest contemporary properties ever built in North Scottsdale.
Russ Lyon Sotheby’s International Realty (Scottsdale AZ) - $3,800,000
Tom Locoti
SOLD
BANK OWNED Spanish Design Estate. Situated on 4.7 acres with incredible 360 degree views. This
NEW Estate home spans 11,900 sq/ft of Elegant Living Space, 5 Bedrooms, 6 Baths and 4 Powder
Rooms, Gourmet Kitchen, Walk In Refrigerator, Office, Movie Theater, Guest Quarters, Separate
Poker/Cigar Building, 10+ Car Garage, Wine Cellars.
Russ Lyon Sotheby’s International Realty (Scottsdale AZ) - 3,650,000
Bob Nathan
SOLD
VIEWING SPLENDOR IN SEDONA, NORTHERN ARIZONA - Resort style living in your
own Territorial style home rich with character in courtyards, fireplaces, views, intimate infinity edge pool nestled into against red rocks on a generous 2.48 acres.
Russ Lyon Sotheby’s International Realty (Sedona AZ) - $1,399,000
Jolynn Greenfield/Jacque Weems
SOLD
Golf course/ lake view home in Westbrook Village adult golf community. It was listed and
sold in just a few days. Features a great room, 3 bedrooms, 2.5 baths and 3 car garage.
It is a magnificent location on the golf course. What an incredible value! Luxurious finishes & first class amenities.
Lori Reiland
Russ Lyon Sotheby’s International Realty (Peoria AZ) - $405,000
Custom estate 1903- this gated private estate sits in a magical setting in the upper canyon
of Silverleaf with a 360 degree panorama of mountains, valley views and sparkling lights.
Tom Archer has masterfully crafted a work of art in this 12,000 sq. Ft. Ranch hacienda.
Russ Lyon Sotheby’s International Realty (Scottsdale AZ) - $6,035,000
Lisa and Matt Lucky
SOLD
Situated on 4.53 Ponderosa Pine covered acres in the heart of Lockett Ranches, this
amazing 4 bedroom, 4.50 bathroom estate commands attention to all impressive details,
luxurious finishes & first class amenities.
Russ Lyon Sotheby’s International Realty (Flagstaff AZ) - $2,325,000
Les Butters
Sotheby’s International Realty - Beverly Hills Brokerage,
$21,475,000 (California, USA)
One of the finest Malibu Colony beachfront estates, this home is situated on
more than 58 feet of the deepest, sandiest section of this most desirable
beach in Malibu. Through the gated entrance one can see out to the ocean
through walls of glass. The main home of this contemporary estate offers
four bedrooms with the grand master suite and two other bedrooms all on
the water. There is a large living area/great room on first level with an open
kitchen, and the dining and living areas are all oceanfront. Two separate
guest houses sit private from the main residence, and there also is a gym.
Sotheby’s International Realty - East Hampton Brokerage,
$26,000,000 (New York, USA)
This oceanfront home is a 365 year-old barn from England completely
reconstructed on a site off fabled Further Lane in East Hampton. Providing the
centerpiece of the home, the barn is now a two-story great room with exposed
beams and centuries-old, wide board floors. The house was expanded with
six bedrooms, seven-and-a-half baths and magnificent panoramic ocean views
on a private lane. The property is 1.86 acres with a pool and pool house. It
overlooks the East Hampton double-dune preserve.
Dear Sotheby’s International Realty® Brokers,
As many of you are aware, the Sotheby’s International Realty brand has a quality control rule in place that
filters all listings below $300,000 USD from being distributed to our online listing distribution partners websites like the The New York Times, The Wall Street Journal, Trulia etc. Many of our companies have asked for
that filter to be reconsidered and removed.
We are pleased to announce, effective immediately, the removal of the below $300,000 USD
filter, allowing all listings that pass the quality control review and meet our 10 photo minimum rule* to be distributed to our listing distribution partner websites.
We hope this change will provide even more exposure to your properties and generate more leads to
you. We are confident that the quality standards our clients expect from the Sotheby’s International Realty
brand will continue to be followed.
For more information on our listing distribution partnerships, ListHub reports and all of our listing distribution rules, please visit the Members' site. http://members.sothebysrealty.com/default.aspx?id=8999
This change also applies to the Sotheby's International Realty Web Services.
*Other rules may apply, see the Members' site for details.
Sincerely,
Chief Marketing Officer
Sotheby’s International Realty Affiliates LLC
E
xclusively ours…
As we announced at the recent Leadership Forum, we have secured two new extensive and
exclusive campaigns this year with BBC, the world’s largest broadcasting corporation, and The
Daily Telegraph, the best-selling of all quality newspapers in the UK.
Both collaborations are the first of their kind for both the BBC and The
Daily Telegraph, offering custom content that marries editorial and the
listings our network represents.
At the core of our collaboration with The Daily Telegraph is our participation in their new World’s Best Places to Live online feature. We will
have 200 pages of custom content built in conjunction with our network’s locations, interactive maps will integrate all offices, and we will
have a dedicated micro-site to house our program content. The interactive global maps provide users with a bird’s eye view of our locations,
creating a connection to the listings your firm represents.
Our program with The Daily Telegraph will require your assistance. We
need to provide them with location information to populate the World’s
Best Places to Live feature. Attached please find a form to submit
information on your office and market. Please be sure to fill out the
form completely, attach up to five images of your market and return
everything to [email protected] .
When completing the 500-word description of the area you serve, please be sure to include details
on what makes your market unique and special including any interesting facts. We have provided
an example in the attached to guide you. This is your opportunity to help us showcase your area, so
please be sure to arm us with as many creative details as possible.
Thank you in advance for your support!
Questions may be directed to [email protected]. Complete details on our collaborations with the BBC and The Daily Telegraph will be in the 2011 Marketing Kit.
T
he Nov. 2 sale of
Impressionist & Modern Art
at Sotheby’s
in New York brought a strong
total of
$227,561,000.
The Nov. 2 sale of Impressionist and Modern Art at
Sotheby’s in New York brought a strong total of
$227,561,000. The sale was led by the record-setting price brought by Amedeo Modigliani’s Nu assis
sur undivan (La Belle Romaine) – $68,962,500 –
which was well above expectations and the strongest
price achieved in this category at Sotheby’s in New
York since May 2006. Four works sold for more than
$15 million and 38 sold for over $1million. “We are
delighted with the results of our sale, which build on
the success of the past year, and are our best in this
category in New York since May 2008.”–
Simon Shaw, Head of Sotheby’s Impressionist and Modern Art department in New York.
For more information on the sale, go to:
http://files.shareholder.com/downloads/BID/1057396538x0x414961/f410c00c-42dc-4672b08bd59673dfae63/414961.pdf
O
ther items of interest are:
Quoted From William F. Ruprecht, President and CEO of Sotheby's "The uncertainty characterizing much of the art market at the beginning of 2010 has been replaced by confidence, not to mention pleasure. Perhaps the most remarkable thing about the recovery is how widespread
it has been. During the autumn season, spectacular records were set across many categories and selling locations."
F
all auction re-cap
Geneva: 24.78 carat Fancy Pink Diamond sold for $46.2 million USD
New York: Modigliani and Alma-Tadema paintings sold for $69 million and $35.9 million respectively.
Hong Kong: World record Chinese vase sale for $32.4 million USD. World record wine bottle sale of
$233,972 USD for one bottle of 1869 Chateau Lafite.
London: World's record sales for a printed book - Audubon's Birds of America - $11.5 million USD and for
a piece of English furniture - Harrington - $6 million USD
Paris: Staggering sale price of $7.1 million USD for African art stool
T
he Art of Partnership
As we enter a new decade, we are proud of our Art of Partnership
initiatives, a broad-based collection of services, facilities, and platforms designed for Sales Associates advantage and success.
The Art of Partnership encompasses:
• RL Learning Institute: our in-house Real Estate School which
features Education, Training, Tools Management and Business
Planning under the coordination of a full-time Director of Education
• Industry leading Profit Sharing Membership in RL Services
• Strategic Office Locations
• Progressive Relocation and Business Development Services
• Enhanced Intra-company Communications through
Digital Newsletters
• State of the Art Web Strategies and Technology including
our New Cascading Web Platform integrated closely with
Sothebysrealty.com
• Properties of the Southwest high quality property book as well
as periodic “Open House Extraordinary Property” advertising
• The Art of Giving, increased branch directed community and
charitable involvement through Company matching funds
Please see your manager for any Art of Partnership questions.
B
uyers and Agents Win with Lock and Shop
With the uncertainty of the real estate market and the increased level of buyer hesitation, Primary Residential Mortgage created a cutting edge program for purchases called Lock and Shop giving more flexibility to buyers when looking for a home.
Lock and Shop gives buyers the comfort of knowing their desired rate is locked for up to 60 days
while they shop. It also gives them flexibility if the home purchase falls through, as they have the ability to
find another one within the 60 days without the risk of losing their locked rate.
“We developed Lock and Shop to help buyers in all interest rate environments. Whether rates go up
or down, our clients are protected.” said Mark Monson, Branch Manager, Primary Residential Mortgage.
Agents win because they are delivering qualified, motivated buyers who have a sense of urgency to
perform within the 60 days. Additionally, Lock and Shop offers rate protection to buyers when they go up
and the benefits of a reduced rate at closing if they adjust down. Just another way Primary Residential
Mortgage is taking care of their clients.
For more information about Lock and Shop, please contact your branch
representative today.
A
show of thanks for Sherri Monteith
Sherri Monteith, manager of the Sedona Office, was
awarded her favorite football team mascot from the
agents as appreciation for her efforts as Manager
Broker during record breaking sales and closing
months. This photo was taken at one of their new
$2 million dollar listings.
Congratulation, Sherri!
... sorry about your Steelers!
L
Scottsdale Rd & Pinnacle Peak
ate February
RLSIR Snow Day at AZ Snowbowl in Flagstaff.
Whether you board, ski, telemark, snowshoe or
play cards on the deck - stay tuned!
M
M
480.585.7070
23733 N. Scottsdale Rd., Ste.200
La Mirada - Scottsdale
480.585.7070
8852 N. Pima Rd., Ste. J-3
Carefree
arch 2 8:30-12:00
Bill Gray CE at Monterra at Westworld.
17201 N. Perimeter Drive
McDowell Mountain Regional Park hike.
Two hikes are being planned,
stay tuned for details.
DC Ranch -Scottsdale
480.585.7070
20909 N. 90th St., Ste. 209
West Phoenix
pril
Perimeter Office Opening
pril /
Perimeter Office -Scottsdale
OPENING APRIL
arch
A
A M
480.488.2400
34305 N. Scottsdale Rd.
ay
Cascading web platform launch
623.583.7704
8715 Union Hills Dr., Ste. 104
Peoria
Flagstaff
928.779.5966
2076 S. Woodlands Village Blvd., Ste. 101
Sedona
928.282.5966
1370 W. State Route 89A, Ste. 9
Payson
928.474.3412
906 S. Beeline Highway
Show Low
928.532.1505
1500 S. White Mountain Rd., Ste. 401
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