Calimero - Enjoy Brand Licensing

Transcription

Calimero was born in 1963 in Italy
and soon became an international
cartoon hero thanks to over 290
episodes of TV animation broadcast
internationally since the 1970’s.
The only black chicken in a family
of yellow chickens, Calimero’s
trademark symbol is the half
eggshell that never leaves his head.
His catch phrase “It’s just not fair!”
is not a cry of woe but the starting
point for a new adventure.
© PAGOT - GAUMONT ANIMATION
Algeria | Andorra | Argentina | Austria | Belgium | Bosnia-Herzegovina | Brazil | Canada | Croatia | Cyprus | Czech Republic | Denmark
| Egypt | Finland | France | French Polynesia | Germany | Greece | Iceland | Ireland | Israel | Italy | Japan | Jordan | Lebanon |
Luxembourg | Macedonia | Malta | Mauritania | Monaco | Morocco | New Caledonia | Norway | Poland | Portugal | Romania | San
Marino | Saudi Arabia | Serbia-Montenegro | Slovakia | Slovene | Spain | Sweden | Switzerland | The Netherlands | Tunisia | Turkey |
United Kingdom | Vatican | Venezuela | Yugoslavia
50th anniversary
New 104 x 11’ CGI series from Gaumont Animation
New designs, new style-guide, new licensing program
With his big heart, three eager companions and an old mill teeming with
incredible inventions, Calimero sets off on wild adventures to put right all those
things in life that are just not fair.
Between school, secret meetings in their workshop, our four friends have a
whale of a time! They invite children of all ages to join them on their explosive
adventures and take a fresh look at the world around them with an open heart.
Calimero is a cute and loveable
little black chick. Sensitive and
attentive to the others, he turns
his emotions into actions: his
catch phrase “It’s just not fair!” is
always the starting point to repair
an injustice. He is both a dreamer
and a great sentimental, who
loves being with Priscilla.
Enthusiastic, funny and always
ready for new adventures,
Valeriano would be the perfect
friend if his unconsciousness and
impatience did not jeopardize the
group’s plans. A true fan of action
cinema, Valeriano cannot stop
making film references or playing
the actor.
Pretty, clever and proud, Priscilla is
sensitive to the nice and shiny things.
Happy and proactive, she is a great
friend and enjoys the moments of
adventure shared with her three
comrades. Cooking is one of her
hobby but her recipes usually don’t
have great success… Fortunately she
is better for singing and dancing.
Pierrot is seven years old and
because he is one year older than the
others, he thinks he knows
everything. Not really brave, a little
bit of a liar and defeatist, he is also
very clumsy and high maintenance.
Despite his flaws, he makes the group
laugh and his tall size is sometimes of
great help for their plans.
Over 50 characters
featured in the
course of the 104
episodes
Calimero’s new town Belladagio
The Secret Mill
Calimero’s house
DoVinci Workshop
Mom’s Top Garden
Invention door
Calimero’s
bedroom
The duck plane
The flying-egg
COUNTRY
LAUNCH
UK
June 2014
France
Feb 2014
Italy
March 2014
Germany
Fall 2014
Benelux
TBC
Fall 2014
Spain
Sept 2014
Switzerland
Jan 2014
Turkey
Sept 2014
Israel
EMEA (excluding Italy, Germany,
Benelux, Scandinavia)
TV CHANNEL
Hop!
Fall 2014
May 2014
Canada
Fall 2014
Japan
Fall 2014
Australia/NZ
Feb 2014
• Launched February 9, 2014
Broadcast Sundays at 7.40am & Wednesdays at 8:00am (2 episodes)
• Average market share of 35% (kids 4 to 10) with a peak at 47% (Sunday
March 2nd)
• 3rd favorite hero in just two weeks on tfou.fr (TF1’s kids online platform)
• Unique press coverage
Source: Médiamétrie/ Mediamat : children aged 4 to 10 years old, February - March
• Launched March 25th, 2014
Airing Tuesday to Friday at 7.30am
• Market share up to 23.8% (kids 4 to 7)
• Launched Saturday, May 24th
Airing daily from 3:00pm to 4:00pm (5 episodes) with a re-run at
10:00pm (9:45pm in July)
B2B launch:
• Dedicated press conference
• Screening of the first images in CGI
• Announcement of Mondadori license
• Meet & greet with the costume character
• Stand at the Italian Licensing Market (Agent:
Team Entertainment)
Official Partner of the June 2013
festival:
• Press & Partners Anniversary Cake & Cocktail
• CALIMERO-themed Opening Night Party
• Public screening of the 1st episode on the
lakefront
• Live performance on eggshells from students
group from France’s top animation schools. Live
performance by graffiti artists on a 2x4m wall
• Exhibition of CALIMERO eggshells designed by
the production team.
ROMA FICTION FESTIVAL
SOTTODICIOTTO FILM FESTIVAL
•
•
•
•
•
•
Dedicated press conference
Screening of the first episode in CGI
Meet & greet with the costume
character
December 2013, Turin
Screening of the 1st episode in CGI
Meet & great with the costume
character
Exhibition in Milan:
• 3 months opening December 12th 2013
• La Permanente – Via Filippo Turati, in the heart
of Milan fashion district
• Dedicated catalogue to support the exhibition
by Silvana Editoriale
• Pop-up store at the Christmas Village at Porta
Venezia Gardens and a branded shuttle service
to bring visitors to the exhibition
• Kids-oriented creative workshops and activities
incl. an Augmented Reality Photo App
• Meet & greet with CALIMERO (costume
characters)
•
Famous and emerging artists from different art movements are invited to paint on replicas
of the famous Calimero eggshell while bringing their own interpretation of this iconic
character.
•
In France, the eggshells will be auctioned and proceeds will go to Les Toiles Enchantées, a
charity which aims at bringing new film releases to kids in hospitals. In the past, Les Toiles
enchantées have partnered with many world-famous artists: Tim Burton, Will Smith, Paul
Auster, Vanessa Paradis, Daft Punk, ...
• Famous Italian artists, among whom Umberto
Eco, Dario Fo, Marco Pagot, Maurizio
Galimberti, Davide Oldani and Eugenio Finardi,
customized 10 Calimero eggshells
• Milan auction on March 20th 2014. Proceeds
will go to Save the Children, the world's leading
independent organisation for children, present
in around 120 countries.
Cédric Petitpas
VP Marketing, Consumer Products & Business Development
Tel: + 33 (0)1 58 64 55 65
Email: [email protected]

Calimero - Enjoy Brand Licensing

Transcription

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