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YOU COULD CALL IT URBAN CHIC, OR SMART CASUAL. WHATEVER YOU CALL IT, IT’S WHAT IT FEELS LIKE THAT MATTERS. True London character 09 13 17 FOREWORD Sean Mulryan, Chairman and CEO, Ballymore Group A NEW SQUARE FOR LONDON A modern take on a traditional feature, West Hampstead SQ provides a whole new focal point for West End Lane. A CENTRAL LONDON LOCATION West Hampstead’s Jubilee line, Overground and Thameslink stations make the daily commute quick and easy. 29 33 A NATURAL PLACE TO LIVE RESIDENT AMENITIES As much attention has been paid to landscape as architecture, with generous gardens, each with its own character, laid out between each of the terraced blocks. Exclusive first class facilities include concierge services, a gymnasium, fitness centre and spa, a private oasis in an urban setting. 41 55 99 101 THE APARTMENTS The interior design of both public and private spaces draws inspiration from West Hampstead’s rich history of arts and crafts. WEST HAMPSTEAD LONDON BUILDING DETAILS BY BALLYMORE Detailed apartment floor plans, specifications, fixtures and fittings. No other developer has done more in the last twenty years to enhance and enrich the London landscape and skyline. PROJECT TEAM A collaboration of London’s world renowned Architects, Interior and Landscape Designers. It is a pleasure to introduce to you one of the most exciting residential opportunities in central London this year; West Hampstead SQ. This beautiful area of London has long been famed for its distinct culture and Bohemian edge and West Hampstead SQ will complement that by giving residents a focal point away from the bustle of the West End Lane high street. West Hampstead SQ will embody everything that is to be celebrated about the area; a shining example of how regeneration can enhance an existing environment as well as providing new places to live, work and play. We’ve successfully fused local heritage with contemporary tastes to create innovatively styled apartments and a new village hub in the form of the square - all the while retaining the hallmark of quality that Ballymore is renowned for. West Hampstead SQ is a bold blend of past and present right in the heart of London. SEAN MULRYAN Chairman & CEO, Ballymore Group FOREWORD The opportunity doesn’t arise every day to give Londoners a new square. But here in West Hampstead, that’s exactly what we’re doing. West Hampstead Square passes one of the key tests of good urban planning: Creating a sense of place reflective of the neighbourhood it inhabits. A new square greets West End Lane, providing an entry point to the five distinct, intimate buildings connected with a network of private laneways and gardens. Pictured West Hampstead SQ WEST HAMPSTEAD SQUARE Londoners are rightly proud of their squares. They offer a breathing space in the midst of a busy day, a place to meet friends and relax, a focal point for a thriving, active community. West End Lane is a well-established, village-like community, teeming with coffee shops, restaurants and independent retailers. But until now, it has lacked a central focus, a point of arrival and departure, a place to meet or just to sit and watch. West Hampstead SQ fulfils that role to perfection. The addition of a new, leafy public square at the very heart of the area transforms West End Lane. Here, you’ll be able to sit and watch the world go by and there’s plenty of space for a Farmer’s Market and other community activities to take place. The design is inspired by the linear patterns of the rail lines at West Hampstead stations and mixes the idea of modern urban connections with a more traditional clock tower – a new landmark for the village. A new hub of the community. Pictured West Hampstead SQ West Hampstead is the quintessential London neighbourhood. A CENTRAL LONDON LOCATION Hampstead Heath HAMPSTEAD A cent Lond neighbou West Hampstead Thameslink West Hampstead Overground West Hampstead Underground PRIMROSE HILL CAMDEN Primrose Hill ST JOHN’S WOOD Regent’s Park TO HEATHROW Kings Cross Regent’s Park Paddington Farringdon Tottenham Court Road Selfridges Bond Street Oxford Street Oxford Circus Hyde Park Covent Garden City Thameslink Leicester Square SOHO London Blackfri MAYFAIR London Charing Cross St James Park London Waterloo East Sou Waterloo WESTMINSTER KNIGHTSBRIDGE CHELSEA LAMBETH Finsbury Park London Fields entral ndon bourhood ROAD ROYAL ALBERT HALL MARBLE ARCH RAILWAY BUCKINGHAM PALACE ST PAUL’S CATHEDRAL LONDON UNDERGROUND WESTMINSTER ABBEY THE SHARD NATIONAL RAIL HOUSES OF PARLIAMENT TOWER OF LONDON GALLERY/MUSEUM CANARY WHARF TOWER BRIDGE RETAIL OLYMPIC PARK PRECINCT O2 ARENA PARK CABLE CAR 30 ST MARY AXE UNIVERSITY OF LONDON VICTORIA & ALBERT MUSEUM TRAFALGAR SQUARE Cambridge Heath Victoria Park Bethnal Green Millenium Park Bow Road Old Street Whitechapel THE CITY Farringdon EAST LONDON Moorgate City Thameslink Bank St Pauls Mile End Stepney Green Limehouse London Blackfriars Monument London Waterloo East oo ETH London Bridge Southwark SOUTHBANK Elephant and Castle Tha mes R iver CANARY WHARF 22 “ GO West Hampstead’s stations make the daily commute so simple - whether it be for work or play. And if getting to work in the West End, the City or Canary Wharf, is easy, so too is getting away, with great connections to international travel hubs such as St Pancras and Gatwick within easy reach. But this typically English corner of London has a lot more to recommend it; you could spend a lifetime exploring, without ever retracing your steps. EVERY WHERE DO EVERY THING ” London’s Jubilee Line, Overground and Thameslink networks are right on your doorstep, with services to St Pancras for Eurostar (7 mins), Westminster (14 mins), West End (15 mins), Bank (25 mins), Canary Wharf (25 mins) and airports Heathrow (35 mins), City (40 mins), Gatwick (55 mins) and Stansted (1hr 20mins). WEST HAMPSTEAD WEST HAMPSTEAD WEST HAMPSTEAD WEST HAMPSTEAD WEST HAMPSTEAD ST PANCRAS PARIS 10 Minutes 2.5 Hours BOND STREET HIGHBURY & ISLINGTON 10 Minutes KING’S CROSS 10 Minutes ABBEY ROAD 15 Minutes ABBEY ROAD 9 Minutes 17 Minutes WATERLOO 16 Minutes BAKER STREET 25 Minutes BAKER STREET 16 Minutes BRUSSELS 3 Hours CANARY WHARF 25 Minutes STRATFORD 35 Minutes OXFORD CIRCUS 42 Minutes BOND STREET 22 Minutes WEST HAMPSTEAD LIFE The attraction of West Hampstead’s location is its true neighbourhood feel – one that’s felt from the moment you set foot outdoors. 24 WEST HAMPSTEAD Parks, gardens and open spaces 01. Hampstead Heath 02. Kilburn Grange Park 03. Maygrove Peace Park 04. Marylebone Cricket Club 05. Fenton House and Garden Culture 06. Freud Museum 07. Keats House 08. 2 Willow Road 09. The Affordable Art Fair 10. Burgh House 11. The Tricycle 12. Everyman Cinema 13. The Camden Arts Centre 14. Abbey Road Studios Hotels 15. Swiss Cottage Hotel 16. Langorf Hotel 01 Shopping 17. Hampstead High Street 18. West Hampstead Farmers Market Vintage / independent shopping 19. The Button Lady 20.Cochinechine 21. Blue Daisy 22. West End Lane Books 23. Hampstead Bazaar Ham H Restaurants & Bars 24. The Spaniard’s Inn 25. The Wet Fish Café 26. La Brocca 27. The Gallery Bar 28.Hana 29. Babur Empire 30. The Alice House 31. Free Mason Arms 32. The Hollybush Pub 21 10 32 12 19 17 Hampstead 23 26 22 28 25 16 30 21 Maygrove Peace Park Finchley Rd & Frognal 26 06 West Hampstead Thameslink 03 18 42 West Hampstead Overground West Hampstead Underground 43 44 DON’T MISS THE ORIGINAL PSYCHOANALYTIC COUCH WHICH IS HOUSED IN THE FREUD MUSEUM Finchley Rd 27 45 Brondesbury 19 BEST CAPPUCCINO IN WEST HAMPSTEAD 13 Kilburn 08 31 25 47 29 09 21 11 15 32 Swiss Cottage Kilburn Grange Park 02 South Hampstead 14 FURTHER AFIELD DON’T MISS OUT ON THE WILDLIFE ON HAMPSTEAD HEATH, THERE ARE 180 DIFFERENT SPECIES OF BIRD ALONE! Parks, gardens and open spaces 33. Regents Park 34. Kensington Gardens 35.Wormwood Scrubs Park 36. Little Venice, Maida Vale Restaurants & Bars 42. The North London Tavern 43. Ciao Ciao 44. Small and Beautiful 45. Ammis Curry 46.Arianna’s 47. The Black Lion 48. The Hill 49. The Sir Richard Steele 50.Richoux Culture 37. Neasden Temple Hotels 38.Marriott Regents Park 39.Danubius Regents Park 01 01 01 Shopping 40. Camden Market 41. Portobello Road Market Hampstead Heath Hampstead Heath Queen’s Park 49 48 Swiss Cottage 38 40 Primrose Hill 50 33 Kensal Green 08 The Regent’s Park 39 07 Wormwood Srubs Park Hampstead Heath 36 35 Baker Street 41 Hyde Park 34 Marble Arch 55 12 Belsize Park 54 52 South Hampstead 53 Primrose Hill 55 51 57 London Zoo 59 St John’s Wood 58 The Regent’s Park 33 DON’T MISS OUT ON REGENTS PARK’S OPEN-AIR THEATRE PERFORMANCES 04 PRIMROSE HILL & ST JOHN Primrose Hill Edgware Road 51. 52. 53. 54. 55. 56. Primrose Hill The Jewish Museum Odette’s Restaurant Michael Nadra Restaurant L’Absinthe Restaurant La Collina Restaurant The Primrose Eatery 57. 58. 59. St John One Blenheim Terrace The Rotisserie The New Inn 28 There’s no doubt about West Hampstead: it has a feel-good quality about it. For over a hundred years, a thriving colony of artists, designers, scientists and academics have found themselves a home in this part of London. While Hampstead Village itself is very much a senior citizen of London, a sort of elder statesman, West Hampstead is more like an up-and-coming younger generation, with a distinct character and an energy of its own. West Hampstead SQ sits very nicely in that frame, ideally suited to young professionals and growing families who like the idea of settling in the centre of an established community, but who also want to enjoy a quality of life and a standard of living that only comes with a well-connected, twenty-first century place like this. There’s no shortage of things to see and do, whatever your passion. Lovers of the great outdoors, good food and wines, the arts and museums will have no trouble filling the days. It’s easy to understand why a new home here will be much sought after. RESTAURANT / CAFE PARK SPORTS MUSEUM / GALLERY BAR / PUB SHOPPING There’s no doubt about west hampstead: it has a feel-good quality about it ON YOUR DOORSTEP THE WET FISH CAFÉ West Hampstead oozes café culture, and what better way to enjoy time here than to put your feet up, drink a coffee and watch the world go by? The best place for this is the Wet Fish Café on West End Lane. Added bonus? Try the cappuccino – according to community site ‘West Hampstead Life’ it’s one of the best around! LA BROCCA La Brocca is a family owned and run bar and restaurant serving the best of Italian food including pizzas and pastas. They also have a range of fish and meat specials which change on a daily basis. They do a classic English “Sunday Roast”, available all day, something of a local legend. ARIANA II The first Ariana Afghan restaurant opened in Manhattan over 25 years ago. Afghan cuisine has a cultural heritage covering more than 5,000 years and has its roots in Central, South and Southwestern Asia, so intricate seasonings, mild spices and wonderful flavours predominate. BYOB is the order of the day. AFFORDABLE ART FAIR With its informal and relaxed atmosphere, the Affordable Art Fair is a celebration of contemporary art for everyone – from amateur collectors all the way up to committed art lovers – the clue being the word ‘affordable’. The yearly event, hosted regularly in West Hampstead, also offers family activities and workshops. FURTHER AFIELD HAMPSTEAD VILLAGE Hampstead Village is full of beautiful historic streets and lanes and is famous for its intellectual, liberal, artistic, musical and literary associations: there are more Blue Plaques on the houses here than anywhere else in London. Shopping is a pleasure, with plenty of independent boutiques, fresh food shops, cafés, pubs and restaurants. FREUD MUSEUM This was once the home of Sigmund Freud, whose family moved to Hampstead after escaping the Nazi annexation of Austria in the late 1930s. It’s now a much-celebrated museum filled with a staggering collection of antiques, including the original psychoanalytic couch once owned by the late Dr Freud himself. KENWOOD HOUSE Kenwood House is a beautiful neoclassical mansion set in tranquil, leafy parklands with sweeping views over London. The splendid interiors house one of the most important private collections of paintings ever given to the nation and the park is a magical setting for live summer music concerts in the open air beside the lake. LORD’S CRICKET GROUND Lord’s has long been regarded as the Home of Cricket and is the headquarters of the game. Its owner, Marylebone Cricket Club, is the guardian of both the Laws and the Spirit of Cricket and MCC sides, which play around 500 games a year, perform a key role in promoting cricket worldwide. NEASDEN TEMPLE You don’t need to travel to far flung Asia for beautiful Hindu buildings: the Neasden Temple, or to give it its official name – the Shri Swaminarayan Mandir – is a beautiful building, the first traditional Hindu Mandir in Europe, as recorded in the Guinness Book of World Records, no less. HAMPSTEAD HEATH Hampstead Heath is one of London’s most popular open spaces, more like the countryside than a traditional park. Rambling and hilly with ancient woodlands, the Heath offers a haven for wildlife and human life alike, with an athletics track, education centre, playgrounds and, famously, the swimming ponds and Lido at Parliament Hill Fields. PRIMROSE HILL This grassy, hilly park offers some of the best views over London. Climb the steep slopes and admire the panorama, and then regain your strength in one of the many friendly cafés, restaurants or pubs nearby. One of the most pleasant ways to approach Primrose Hill is to walk beside the canal from Camden Town. REGENT’S PARK The Regent’s Park was designed by John Nash and has glorious gardens as well as excellent sports facilities: it’s the largest outdoor sports area in central London. The park is also home to the Open Air Theatre, London Zoo and you’ll find the country’s largest collection of waterfowl living on the Boating Lake. KEATS HOUSE 2 WILLOW ROAD, HAMPSTEAD THE SPANIARD’S INN Another historical figure associated with Hampstead is the poet John Keats, who lived here in the early 1800s and wrote his famous Ode to a Nightingale whilst a resident. The Grade I listed Keats House is a beautiful building and is still home to an informal poetry club that regularly meets here. This is a unique Modernist home, designed by architect Ernö Goldfinger in 1939 for himself and his family. With surprising design details that were ground-breaking at the time and still feel fresh today, the house also contains the Goldfingers’ impressive collection of modern art, intriguing personal possessions and innovative furniture. One of London’s oldest pubs, The Spaniard’s Inn is rich in history, immortalized in The Pickwick Papers by Charles Dickens, and a past regular apparently includes highwayman Dick Turpin. The heritage is something that the current owners successfully fuse with great contemporary food and drink. Pictured West Hampstead SQ garden A NATURAL PLACE TO LIVE A rich variety of gardens provide a lush green landscape setting for the buildings with a perfect example of how the “spaces in between” can create a unique sense of place. Pictured West Hampstead SQ garden Welcome home Pictured West Hampstead SQ lobby RESIDENT AMENITIES Life at West Hampstead SQ has its own rewards. Residents gain exclusive access to a range of five star facilities designed to make the experience of living here so appealing. A generously proportioned entrance lobby with estate management, a quality you might find in a five star hotel; a fully equipped, state-of-the-art gymnasium to keep body and soul in peak condition; a health spa with a sauna and steam room to help you to unwind and relax; the facilities here bring a thoroughly twenty-first century concept of luxury and wellbeing to life at West Hampstead SQ. Pictured Gymnasium 40 Lift Stairs Main entrance GYMNASIUM STRETCH & DANCE STUDIO Lift STEAM ROOM SAUNA TREATMENT ROOM CHANGING AREA CONCIERGE/ MANAGEMENT OFFICE ” Pictured Two bedroom apartment’s living area THE APARTMENTS “ BEAUTIFULLY CRAFTED JOINERY AND GENEROUS KITCHEN AND DINING SPACES ARE HALLMARK FEATURES OF THE TWO BEDROOM APARTMENTS The borough of Hampstead offers interior designers a fabulously rich heritage to draw inspiration from. For more than 100 years, the area has been a well-travelled community, worldly and cosmopolitan in outlook. It was a natural home to the avant-garde: Walter Gropius, founder of the Bauhaus School, lived here and left his mark. Pictured Two bedroom apartment’s living area The design aesthetic for West Hampstead SQ reflects such influences without becoming a slave to them; the resulting designs celebrate a time when ‘Englishness’ threw off its rather stuffy, Home Counties conservatism and embraced a more outward-looking, modern vigour. Travel and transport are the predominant cosmopolitan themes, but so too are the traditions of craftsmanship, which was so central to the English design renaissance of the early twentieth century. “ THIS IS A BOLD BLEND OF PAST AND PRESENT IN A DISTINCTIVE, CONTEMPORARY STYLE THAT PERFECTLY SUITS ITS TIME AND PLACE ” Pictured One bedroom apartment “ THESE ARE GENEROUSLY PROPORTIONED, WELCOMING AND INTIMATE BEDROOMS ” Pictured Two bedroom apartment Realising the interior design concept to its full potential has called for rigorous attention to detail, something of a Ballymore hallmark. The creative use of space, the right materials and the right finishes, from walls to floors to joinery, plays a vital part in making warm, generous spaces in these light-filled apartments; living rooms that are a pleasure to come home to, kitchens that are both practical to work in and easy on the eye, bedrooms that offer intimate places in which to relax and rest, bathrooms that are quietly luxurious. 50 1 “ FROM THE BROADEST SWEEP TO THE SMALLEST DETAIL, THE INTERIORS HAVE A TIMELESS FEEL ” Pictured: 1. One bedroom apartment’s living area 2.Details At the same time, these apartments offer plenty of scope for people to impose their own style and character; they are distinctly homes to be lived in and enjoyed. 2 Pictured: Two bedroom apartment’s bathroom Pictured: Suite Apartment “ CLEVERLY DESIGNED TO MAKE THE BEST USE OF SPACE, THESE ARE SURPRISINGLY SPACIOUS SUITE APARTMENTS ” Pictured: Suite Apartment SPECIFICATION MAIN STRUCTURE CEILINGS WARDROBES MANAGEMENT & SECURITY Reinforced concrete frame on reinforced concrete piled foundations. Suspended plasterboard with LED lighting to living spaces. Integrated wardrobes fitted in all bedrooms with dark timber finish to doors and contrasting interior colour. Estate management security services located in the central estate management office. Video entry phone system connected to main entrance door. CCTV system provided to cover the whole estate. BUILDING ENVELOPE External wall with quality brick finish. FLOORS Reinforced concrete slab with appropriate floor finishes (see flooring). ROOF High-performance membrane roofing overlaid with pre-cast paving and bio-roofs where applicable. WINDOWS Double-glazed aluminium windows including opening lights, double-glazed aluminium doors to balconies and terraces where appropriate with durable powder-coat paint finish. STAIRS Concrete and steel stairs in communal areas. WALLS Party walls constructed from metal studwork finished on both sides with sound resistant plasterboard and acoustic insulation between, or structural concrete faced with plasterboard on both sides. Internal walls constructed from metal studwork or modern solid timber panels with plasterboard on each side and acoustic insulation where detailed. BALCONIES Where applicable, a mixture of painted metal and glass balustrades and composite decking boards. WINTERGARDENS Where applicable, suites have open jointed glass enclosures with full height sliding glass elements. Apartment flooring continues into wintergardens. FLOORING Oak herringbone parquet floor boarding to hall, living areas and kitchen. Natural marble tile flooring to bathrooms, en-suites and shower rooms. Fitted carpet to bedrooms. DECORATION All internal walls painted with warm white washable emulsion, skirting, doors and frames painted with warm white eggshell paint finishes. KITCHENS: 1,2 & 3 BEDROOM APARTMENTS Marble worktops fitted with under-mounted stainless steel sink and vintage double lever brass finish deck mounted tap. Splashbacks in heritage style ceramic tiles. Concealed LED lighting to underside of overhead cupboards. Integrated appliances, comprising combination stainless steel multifunction electric oven, touch control ceramic hob and integrated extractor hood, microwave oven, fridge freezer and dishwasher. Combined washing machine/ tumble dryer located in separate utility cupboard. Marble Island with integrated dining table in contrasting timber. BATHROOMS Master ensuite for selected 2 bedroom apartments fitted with marble vanity and under mounted double ceramic basins (where applicable). White porcelain wall-mounted WC with concealed cistern. Natural marble vanity top and heritage brass finish double lever tapware. Mirror with vanity storage and concealed LED lighting mounted above basin. Glazed bevel faced feature wall tiles to vanity recess area. Perimeter bathroom walls finished in natural marble tiles. Natural marble honed finish tiles to bathroom floor. Wall mounted heated towel rail. ELEVATORS Elevators serve all floors. PODIUM LEVEL Ground-level areas laid out and finished with a combination of architect designed, hard and soft landscaping with feature lighting. LEISURE FACILITIES Private residents’ health club with steam room, sauna, treatment room and changing facilities. Gymnasium with exercise areas and studio room. SHOWER ROOMS DEVELOPMENT AMENITIES Heritage thermostatic mixer tap and shower head, and ceramic shower tray. On site food, beverage and grocery outlets on the new public space. HEATING, COOLING AND HOT WATER Thermostatically controlled comfort cooling and heating to all bedrooms and living spaces. Individually metered system provides heating and hot water from the development’s central plant. KITCHENS: SUITES ELECTRICS Fitted with custom designed modular cabinets in matt lacquer with contrasting interior colour. Marble counter top work bench with stainless steel under mounted sink and vintage double lever brass finish deck mounted tap. Splashbacks in heritage style ceramic tiles. Integrated appliances, comprising combination stainless steel multi-function electric oven, two ring ceramic hob, microwave oven, concealed extractor hood, fridge freezer and integrated dishwasher. Combined washing machine/tumble dryer located in separate utility cupboard. Energy efficient downlighters fitted in all rooms, where appropriate. Switch plates and sockets in accordance with IEE regulations. TV/FM and telephone points for high speed broadband internet access in living room and bedroom. Satellite TV connection points in living room and main bedroom. Smoke/heat detectors fitted as standard. (Residents are responsible for their own connections and related charges for cost of services). FIXTURES & FITTINGS Oven Single electric fan-assisted oven Location: All apartment kitchens Kitchen Extractor European manufactured concealed extractor fan Finish: Stainless steel Location: All apartment kitchens Microwave European manufactured microwave oven Location: All apartment kitchens Kitchen Sink Stainless steel under mounted sink Finish: Stainless steel Location: All apartment kitchens Hob European manufactured ceramic hob with stainless steel and black finish Location: All apartment kitchens Washing Machine European manufactured washer dryer Location: All apartment utility cupboards Integrated Dishwasher European manufactured integrated dishwasher. Location: All apartment kitchens BATHROOM KITCHEN Integrated Fridge Freezer European manufactured fridge freezer Location: All apartment kitchens Deck Mounted Kitchen Sink Mixer Traditional style 2-hole deck mounted sink mixer with white lever handles kitchen mixer taps Finish: Brass finish Location: Deck mounted to all apartment kitchen work tops Deck Mounted Basin Mixer Traditional style deck mounted taps with white lever handles Finish: Brass finish with white enamel inset levers Location: All apartment bathrooms Wall Mounted Bath Mixer with Shower Set Traditional style wall mounted bath mixer with shower set Finish: Brass finish with white enamel inset handle Location: 2 bedroom and 1 bedroom apartment bathrooms Wall Mounted Shower Set Traditional style shower set with fixed overhead rose and adjustable handset Finish: Brass finish with white enamel inset handle Location: All apartment bathrooms Shower Control Traditional style thermostatic module Finish: Brass finish Location: All apartment bathrooms Heated Towel Rail Traditional style heated ladder towel rail Finish: Polished finish Location: All apartment bathrooms Toilet Roll Holder Traditional style tissue holder Finish: Brass finish Location: All apartment bathrooms WC Floor Standing Back to Wall Sanitary grade porcelain Finish: Glazed white Location: All apartment bathrooms Lever Flush Traditional style concealed cistern with lever flush handle Finish: Brass finish with white enamel inset handle Location: All apartment bathrooms Vanity Washbasin Ceramic vanity washbasin Finish: Glazed white Location: Suite bathroom, 1 bedroom bathroom, second 2 bedroom bathroom Integrated Bath White enamel built in bath Finish: White Location: 1 bedroom bathroom Shower Tray Solid cast shower tray Location: All bathroom shower rooms To turn our vision for West Hampstead SQ into a reality, it’s vitally important to keep the wider transformation of West End Lane in mind at the same time as concentrating on the smallest details. We never forget that we’re building for people; built environments mean nothing if they don’t in some way improve, enrich or enhance people’s lives, either as residents or as visitors. If we can also create buildings that make a positive, sustainable and lasting impact on the landscape, so much the better. by Ballymore PAN PENINSULA CANARY WHARF, LONDON Standing head and shoulders above any other residential development in London, Pan Peninsula is a fine example of how inspired thinking can rise to the occasion. Drawing inspiration from North America and South East Asia, Pan Peninsula is a spectacular building that has become an outstanding London landmark. EMBASSY GARDENS 21 WAPPING LANE NINE ELMS, LONDON LONDON Few development opportunities in London can offer the sheer scope of the Nine Elms project in Battersea. Next to the site of the new US embassy building, we are creating an entirely new district for London, drawing inspiration from the residential and commercial estates which evolved over time in New York and Boston. Our development at 21 Wapping Lane is an entirely modern intervention in one of London’s oldest village settlements, designed to offer primarily residential accommodation, but also retail, leisure and recreation facilities. It brings a new interpretation to riverside life with an injection of bright urban vitality. NEW PROVIDENCE WHARF ST JOHN’S LONDON LONDON New Providence Wharf, including Ontario Tower and Providence Tower, stretches back some 400m from the river, with a depth and a substance few other riverside developments have achieved. It has received worldwide acclaim as a fine example of residential, hotel, retail and leisure development. Arranged around the ancient gardens of St John’s in Westminster, this is an award-winning development of superior apartments close to the Houses of Parliament and Westminster Abbey. Originally of Neo-Georgian brick and stone construction, St John’s is a blend of contemporary style with traditional build quality. HIGH POINT VILLAGE BEAUX ARTS BUILDING HAYES, LONDON LONDON High Point Village offers everything you’d expect from a new, urban quarter within easy reach of Heathrow, Paddington, the City and Canary Wharf. It has been designed to offer an oasis of calm in an otherwise driven world, giving its residents a sense of community often lacking in more anonymous city developments. An award-winning development of 180 loft apartments and penthouses. Originally built in 1909, the Beaux Arts Building has been transformed to offer a range of unique luxury loft apartments and duplex penthouses with a grand exquisitely detailed foyer to the monumental façade. LONDON BY BALLYMORE PROJECTS ARCHITECTS John Thompson & Partners is an international placemaking practice, with extensive experience of delivering successful projects for both public and private sectors throughout the UK, Europe, China, Russia and the Middle East. From their studios in London, Edinburgh and Shanghai, they undertake projects at every scale, from cities and towns, to neighbourhoods, streets and the design of individual buildings. Their goal is to create places where life in all senses can flourish, places that are economically thriving, artistically stimulating, environmentally footprint-free, with a strong sense of identity. In short, places where people feel they belong. WCEC ARCHITECTS ARCHITECTS Leading the way in commercial architecture for over 40 years, WCECs creative and pragmatic approach to design and implementation has allowed us to deliver increasingly diverse and complex mixed use projects throughout the UK. Bringing innovative technologies into the professional arena has moved us to the forefront of design and on-site operations giving our buildings a consciousness within their environment and context. Our ethos of designing spaces and places for people plays a key role in our projects and is a contributing factor to developing relationships with our clients and the end users of our developments. WOODS BAGOT INTERIOR DESIGN Woods Bagot is a global design studio specialising in the design and planning of facilities to an exceptionally high standard: their work in London, New York and Singapore has won much international acclaim. Their focus is to understand the functional, operational and cultural needs of a project, drawing extensively on their research and experience to create solutions which work. Their multi-disciplinary team of highly skilled individuals provides services in architecture, consulting, interior design and urban design in Asia, Australia, Europe, the Middle East and North America. SPACEHUB LANDSCAPE DESIGN Spacehub is an award winning London design studio specialising in public realm, urban design, landscape architecture and ecology. Working in collaboration with world renowned architects and clients their ethos is to deliver form and function with delight and pleasure. This approach is founded on a sensitive understanding of nature, context and culture to create meaningful spaces and places that can have enduring value. They are passionate about design, enjoy their work and are committed to creative thinking and collaborative working. PROJECT TEAM JOHN THOMPSON & PARTNERS 0800 404 9595 WWW.WESTHAMPSTEADSQ.COM [email protected] www.ballymoregroup.com This brochure and the information contained in it does not form part of any contract, and while reasonable effort has been made to ensure accuracy, this cannot be guaranteed and no representation or warranty is made in that regard. Apartment designs and layouts are indicative only and may change. The specification of the apartments is the anticipated specification as at the date this brochure was prepared, but may be subject to change in accordance with permitted variances under the apartment sale contracts. Dimensions shown in any text or plan are approximate sizes only and actual sizes may be different once constructed (although it is not anticipated that any apartments will be reduced by more than 5% in size). Computer generated images and photo’s are indicative only. All sales remain subject to contract. All information regarding prospective commercial or retail tenants represents current intention only, and the final identity of the tenants may change. Furniture shown in Computer Generated Images and photo’s is not included in sales. West Hampstead SQ and “SQ” are marketing names only and will not necessarily form part of the approved postal address. Neither the agents nor any person in their employ has any authority to make or give any representation warranty or guarantee (whether written or oral) in respect of or in relation to the development (or any parts thereof).