Style Guide German Films Corporate Design

Style Guide
German Films
Corporate Design
2
Introduction
In order to establish a specific and uniform corporate identity in all areas of communication,
we have developed an all-encompassing design profile for the handling and use of our logo,
colors and corporate font. Based on these graphic modules, further applications and
implementation of means of communication may be developed employing the elements
and principles of the German Films corporate identity, thus providing for a coherent concept
with a characteristic and recognizable identity.
This Style Guide defines all of the principles of layout and design of our corporate identity
and provides examples of structures and guidelines.
Style Guide German Films
Contents
3
The most important and basic guidelines
4
Logo
5
Logo use
6
Logo in gray scale and black
7
Logo on dark backgrounds
8
Sub-Branding
9
Primary colors
10
Secondary colors
11
Corporate font
12
Additional or alternative fonts
13
Alignment & positioning principles
14
Grid system & layout principles: 7 mm
16
Grid system: examples
17
Brochure covers
19
Brochure covers: examples
20
Advertising & posters
22
Downloads
23
Corporate Design
4
The most important and basic guidelines
1. Always use only the official German Films logo.
The German Films logo was modified within the framework of the new corporate design
at the end of 2011. The standard version of the new logo is to be used in all media from 2012 on.
old
new
2. The logo contains a built-in protected space (standard offset) on all sides which defines the
minimum spacing between the logo itself and other elements, i.e. font or other surface areas.
3. The corporate identity is particularly characterized by the typographic element of the
corporate font. For this reason, only authorized exceptions may be made for the use of other fonts.
The new corporate font is: FF Din Round Pro GF.
4. The basis of all publications is a grid system which provides a balance between consistency
and creative variability.
Style Guide German Films
Logo
5
The current word mark was designed on the basis of the corporate font FF Din Round Pro GF.
The colors are those found in the flag of the Federal Republic of Germany.
To whatever extent possible, the color version of the logo should be used in all printed
and online materials.
Corporate Design
Logo use
The logo has a built-in protected space (standard offset) on all sides, in which no other elements
may be placed. The standard offset is, in all logo sizes, at least the size/diameter of one logo character.
Violation of the standard offset
xyz
xyz
6
The logo may not under any circumstance be altered or modified and must always be used in a
horizontal position. No 3D effects, shadowing, rotating, color gradients or distortions, etc. are allowed
in using the logo. The logo should also never appear on a busy background.
xyz
Style Guide German Films
Logo in gray scale and black
7
Usage in gray scale
The gray scale continuous tone usage of the logo is to be implemented for one-color media, i.e.
for ads (incl. job placement ads). The protected space (standard offset) may not be violated.
Font and first dot = 100% black
Second dot (replacing red) = 50% black
Third dot (replacing yellow) = 25% black
Usage in full-tone black / 1-bit
The usage of the logo in full-tone black should only be implemented in media in which the quality of
gray scale continuous tone cannot be guaranteed or in situations in which the characterization is
technically limited, i.e. for press cutting, stamping or embossing.
Corporate Design
8
Logo on dark backgrounds
The usage of the logo on dark backgrounds (“negative”) replaces the black elements of the logo
with the color Gainsboro (15% black). This variation of the logo is to be used only on black or
very dark backgrounds.
Examples
Style Guide German Films
Sub-Branding
9
In striving for a consistent and homogenous branding, the design of the German Films logo
may be used as the basis for the sub-branding of logos for German Films events and projects.
Logo variations and extensions may only be created and used in strict consensus with
and with authorization by the managing director of German Films.
Examples
german
premieres
distribution
support
german films
previews
Corporate Design
10
Primary colors
The colors contained in the logo are the German national colors (black, red and yellow)
and should therefore be handled and implemented with sensitivity and care. For this reason,
it is otherwise suggested – besides the logo usage – to only use these colors sparingly.
Black
CMYK 0|0|0|100
Pantone Black
Red
CMYK 0|100|100|0
Pantone 485
Yellow
CMYK 0|12|100|0
Pantone 7404
Style Guide German Films
Secondary colors
11
For communication purposes, the three logo colors have been assigned specifically defined secondary
colors, which may be used individually or combined to augment and strengthen the range of color
characteristics. The secondary colors are derived from the logo colors or are counterpoint to the logo
colors on the chromatic circle (DeepSkyBlue). The color indications are derived from the spectrum of
Web Named Colors and are therefore very clearly named and available on the Internet.
Gainsboro
CMYK 0|0|0|14
DarkRed
CMYK 0|100|100|45
Goldenrod
CMYK 0|24|85|15
DeepSkyBlue
CMYK 100|25|0|0
White
CMYK 0|0|0|0
Corporate Design
12
Corporate font
German Films owns the rights to a licensed corporate font: FF Din Round Pro GF,
which is available in Regular and Bold as an OpenType* font.
Both versions offer complete character sets for the CE language area (throughout Europe).
Abc
FF DIN Round Pro GF Regular
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abc
FF DIN Round Pro GF Bold
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
* OpenType is a format for scalable computer fonts. It was built on its predecessor TrueType, retaining
TrueType's basic structure and adding many intricate data structures for prescribing typographic behavior.
OpenType is a registered trademark of Microsoft Corporation. The specification germinated at Microsoft,
with Adobe Systems also contributing by the time of the public announcement in 1996. The specification
continues to be developed actively and is presently migrating to an open format. Because of wide a
vailability and typographic flexibility, including provisions for handling the diverse behaviors of all the
world's writing systems, OpenType fonts are used commonly today on the major computer platforms.
(source: wikipedia.org)
Style Guide German Films
Additional or alternative fonts
13
The fonts DIN Medium and DIN Bold may also be used as additional contrasting fonts.
This font is not licensed to German Films and should only be used in justified exceptional cases.
Abc
DIN Medium
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abc
DIN Bold
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
For cursive/italic characters, DIN Italic may also be used.
Abc
DIN Italic
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Corporate Design
14
Alignment & positioning principles
In order to guarantee a consistent and sovereign public image, there are only a few, but also very
clearly defined, standards in the alignment and positioning of elements in brochures and other
printed materials. Kept to a necessary minimum, these standards allow for creative freedom in
individual artwork and design, from project to project, and graphic designer to graphic designer.
Character size and line spacing of fonts, as well as the typesetting and justification (left, right,
centered or full) may be determined by the respective graphic designer for a specific project.
There are, however, standards for the handling of film titles and telecommunication data.
1. Film titles
In all publications and printed material, without exception, film titles are to appear in CAPITAL LETTERS,
including headlines and body text (i.e. directors’ biographical information)
Example
Volker Schlöndorff was born in Wiesbaden in 1939. A selection of his films includes: BAAL (1970), THE
SUDDEN WEALTH OF THE POOR PEOPLE OF KOMBACH (1971), THE LOST HONOR OF KATHARINA BLUM
(1975, co-directed with Margarethe von Trotta), FANGSCHUSS (1976), GERMANY IN AUTUMN (1976, together
with Stefan Aust, Alexander Kluge, et al), CIRCLE OF DECEIT (1981), SWANN IN LOVE (1983), DEATH OF A
SALESMAN (1985), A GATHERING OF OLD MEN (1987), THE HANDMAID’S TALE (1990), VOYAGER (1990), THE
OGRE (1996), PALMETTO (1998), THE LEGENDS OF RITA (1999), EIN PRODUZENT HAT SEELE ODER ER HAT
KEINE (documentary, 2001), TEN MINUTES OLDER: THE CELLO (2002), THE NINTH DAY (2004), STRIKE (2006),
and ULZHAN (2007).
Style Guide German Films
Alignment & positioning principles
15
2. Telephone, fax and email data
Telephone numbers are to be listed in complete international syntax.
Since the syntax of email addresses and websites are self-explanatory, the word email is not to be
listed in front of the email address nor is the word website or Internet to be listed in front of the
actual web address.
All (other) information is provided directly after the type of data provided, without a colon :
phone +49-89-0 00 00 00
mobile +49-0 00-0 00 00 00
fax +49-89-0 00 00 00
[email protected]
www.german-films.de
Example
VORNAME NAME
Position
German Films
Service + Marketing GmbH
Herzog-Wilhelm-Str. 16
80331 Munich/Germany
phone +49-00-0 00 0000
mobile +49-0 00-0 00 0000
fax +49-00-0 00 0000
[email protected]
www.german-films.de
Corporate Design
16
Grid system & layout principles: 7 mm
All printed materials are based on a uniform and standard grid system, which is divided into positioning
increments of 7 mm from left to right and top to bottom.
Based on this grid system, a variety of designs and layouts may be created and derived without any
further guidelines. Within the framework of the grid system, graphic designers are free in their
creative suggestions and decisions.
The positioning increments of 7 mm may be divided into increments of 3.5 mm or 1.7 mm respectively,
should a finer grid prove necessary for the design (i.e. multiple columns in the type area, photo
captions or small format printed materials like DVD booklets, etc.).
Grid in 7 mm increments
The type area is variable,
but oriented on the golden ratio principle.
The grid system principle is shown here in various examples.
Style Guide German Films
Grid system: examples
NEW GERMAN FILMS
TITLE OF THE FILM
TITLE OF THE FILM
ENGLISH TITLE
BLISS tells the story of the unlikely union between two troubled
youngsters living in Berlin. Irina is a war refugee turned prostitute, and Kalle is a homeless punk. When they meet, they
quickly fall for each other in spite of their shyness and the mutual suspicion that's part of life on the street. Against the odds
they manage to find a kind of stability and build a life together,
living in a small apartment that Irina uses as her office. One day
one of Irina’s clients drops dead and she flees in panic. When
Kalle returns home and finds the corpse, he decides he will stop
at nothing to defend the bliss he has found with the woman he
loves …
BLISS is based on a short story from Ferdinand von Schirach’s
best-selling novel Crime, which has been sold in over 30
countries.
Genre Drama Category Feature Year of Production 2011
Director Doris Dörrie Screenplay Doris Dörrie Director of
Photography Hanno Lentz Cast Alba Rohrwacher, Vinzenz Kiefer, Matthias Brandt, Oliver Nägele, Maren Kroymann, Christina
Grosse Producer Oliver Berben Co-Producer Rainer Curdt Production Company Constantin Film Produktion/Munich, in coproduction with Rainer Curdt Filmproduktion/Schöppenstedt
Length 107 min Format 35 mm, DCP, color, cs Original Version
German Subtitled Version English With backing from Medienboard Berlin-Brandenburg, German Federal Film Fund, FilmFernsehFonds Bayern, German Federal Film Board
photos courtesy of Framebox
photo © Constantin Film Verleih GmbH/Mathias Bothor
NEW GERMAN FILMS
17
ENGLISH TITLE
The “Centrifuge Brain Project” is a series of scientific studies
that started in the 1970s. Dr. Laslowicz, an ambitious centrifugal researcher, explains the backgrounds of bizarre experiments conducted with giant amusement rides.
 DORIS DÖRRIE was born in Hanover. After studying Acting,
Philosophy and Psychology in the US, she studied at the University of Television & Film in Munich, where she now runs the
Creative Writing Department. In addition to directing, she is also
a novelist. Her award-winning films include: STRAIGHT
THROUGH THE HEART (MITTEN INS HERZ, 1983), INSIDE THE
BELLY OF THE WHALE (IN INNEREN DES WALS, 1984), MEN
(MÄNNER, 1985), PARADISE (PARADIES, 1986), ME AND HIM
(ICH UND ER, 1988), MONEY (GELD, 1989), HAPPY BIRTHDAY!
(HAPPY BIRTHDAY, TÜRKE!, 1992), NOBODY LOVES ME (KEINER
LIEBT MICH, 1994), AM I BEAUTIFUL? (BIN ICH SCHÖN?,
1998), ENLIGHTENMENT GUARANTEED (ERLEUCHTUNG
GARANTIERT, 2000), “NAKED” (NACKT, 2002), THE FISHERMAN
AND HIS WIFE – WHY WOMEN NEVER GET ENOUGH (DER
FISCHER UND SEINE FRAU – WARUM FRAUEN NIE GENUG
BEKOMMEN, 2005), HOW TO COOK YOUR LIFE (2007), CHERRY
BLOSSOMS – HANAMI (KIRSCHBLÜTEN – HANAMI, 2008), THE
HAIRDRESSER (DIE FRISEUSE, 2010) and BLISS (GLÜCK, 2011).
Hamburg-based filmmaker Till Nowak allegedly appropriates
the aesthetics of a television documentary to take a tonguein-cheek look at this industrialized search for freedom and
happiness.
Genre Comedy, Fantasy, Science Fiction Category Short Year of
Production 2011 Director Till Nowak Screenplay Till Nowak
Director of Photography Ivan Robles Mendoza Cast Leslie Barany Producer Till Nowak Production Company Framebox/
Hamburg Length 7 min Format 35 mm, color, 1:1.85 Original
Version English Dubbed Version German Festivals San Sebastian Horror & Fantasy Festival 2011, Münster Film Festival
2011, interfilm Berlin, 2011, 24fps Festival Abilene 2011, San
Francisco International Animation Festival 2011, Exground Film
Festival Wiesbaden 2011, Slamdance 2012, Clermont-Ferrand
2012 Awards Audience & Jury Award San Sebastian 2011,
Audience Award Münster 2011, Kurosawa Award for Creative
Excellence 24fps Festival 2011, 2nd Prize German Competition
& Pille Filmgeräteverleih-Prize Exground 2011
World Sales
Beta Cinema
[email protected]
www.betacinema.com
GFQ 1-2012
 TILL NOWAK was born in 1980 in Bonn. He studied Media
Design from 2000-2005 at the Fachhochschule Mainz. In 1999,
he founded Framebox, a studio for digital art and animation. His
short DELIVERY (2005) brought him international attention, winning more than 35 awards at international festivals and was nominated for the European Film Award.
World Sales
Framebox
[email protected]
www.framebox.com
18
GFQ 1-2012
NEW GERMAN FILMS
TITLE OF THE FILM
TITLE OF THE FILM
ENGLISH TITLE
BLISS tells the story of the unlikely union between two troubled
youngsters living in Berlin. Irina is a war refugee turned prostitute, and Kalle is a homeless punk. When they meet, they
quickly fall for each other in spite of their shyness and the mutual suspicion that's part of life on the street. Against the odds
they manage to find a kind of stability and build a life together,
living in a small apartment that Irina uses as her office. One day
one of Irina’s clients drops dead and she flees in panic. When
Kalle returns home and finds the corpse, he decides he will stop
at nothing to defend the bliss he has found with the woman he
loves …
BLISS is based on a short story from Ferdinand von Schirach’s
best-selling novel Crime, which has been sold in over 30
countries.
Genre Drama Category Feature Year of Production 2011
Director Doris Dörrie Screenplay Doris Dörrie Director of
Photography Hanno Lentz Cast Alba Rohrwacher, Vinzenz Kiefer, Matthias Brandt, Oliver Nägele, Maren Kroymann, Christina
Grosse Producer Oliver Berben Co-Producer Rainer Curdt Production Company Constantin Film Produktion/Munich, in coproduction with Rainer Curdt Filmproduktion/Schöppenstedt
Length 107 min Format 35 mm, DCP, color, cs Original Version
German Subtitled Version English With backing from Medienboard Berlin-Brandenburg, German Federal Film Fund, FilmFernsehFonds Bayern, German Federal Film Board
photos courtesy of Framebox
photo © Constantin Film Verleih GmbH/Mathias Bothor
NEW GERMAN FILMS
19
ENGLISH TITLE
 DORIS DÖRRIE was born in Hanover. After studying Acting,
Philosophy and Psychology in the US, she studied at the University of Television & Film in Munich, where she now runs the
Creative Writing Department. In addition to directing, she is also
a novelist. Her award-winning films include: STRAIGHT
THROUGH THE HEART (MITTEN INS HERZ, 1983), INSIDE THE
BELLY OF THE WHALE (IN INNEREN DES WALS, 1984), MEN
(MÄNNER, 1985), PARADISE (PARADIES, 1986), ME AND HIM
(ICH UND ER, 1988), MONEY (GELD, 1989), HAPPY BIRTHDAY!
(HAPPY BIRTHDAY, TÜRKE!, 1992), NOBODY LOVES ME (KEINER
LIEBT MICH, 1994), AM I BEAUTIFUL? (BIN ICH SCHÖN?,
1998), ENLIGHTENMENT GUARANTEED (ERLEUCHTUNG
GARANTIERT, 2000), “NAKED” (NACKT, 2002), THE FISHERMAN
AND HIS WIFE – WHY WOMEN NEVER GET ENOUGH (DER
FISCHER UND SEINE FRAU – WARUM FRAUEN NIE GENUG
BEKOMMEN, 2005), HOW TO COOK YOUR LIFE (2007), CHERRY
BLOSSOMS – HANAMI (KIRSCHBLÜTEN – HANAMI, 2008), THE
HAIRDRESSER (DIE FRISEUSE, 2010) and BLISS (GLÜCK, 2011).
The “Centrifuge Brain Project” is a series of scientific studies
that started in the 1970s. Dr. Laslowicz, an ambitious centrifugal researcher, explains the backgrounds of bizarre experiments conducted with giant amusement rides.
Hamburg-based filmmaker Till Nowak allegedly appropriates
the aesthetics of a television documentary to take a tonguein-cheek look at this industrialized search for freedom and
happiness.
Genre Comedy, Fantasy, Science Fiction Category Short Year of
Production 2011 Director Till Nowak Screenplay Till Nowak
Director of Photography Ivan Robles Mendoza Cast Leslie Barany Producer Till Nowak Production Company Framebox/
Hamburg Length 7 min Format 35 mm, color, 1:1.85 Original
Version English Dubbed Version German Festivals San Sebastian Horror & Fantasy Festival 2011, Münster Film Festival
2011, interfilm Berlin, 2011, 24fps Festival Abilene 2011, San
Francisco International Animation Festival 2011, Exground Film
Festival Wiesbaden 2011, Slamdance 2012, Clermont-Ferrand
2012 Awards Audience & Jury Award San Sebastian 2011,
Audience Award Münster 2011, Kurosawa Award for Creative
Excellence 24fps Festival 2011, 2nd Prize German Competition
& Pille Filmgeräteverleih-Prize Exground 2011
World Sales
Beta Cinema
[email protected]
www.betacinema.com
GFQ 1-2012
18
 TILL NOWAK was born in 1980 in Bonn. He studied Media
Design from 2000-2005 at the Fachhochschule Mainz. In 1999,
he founded Framebox, a studio for digital art and animation. His
short DELIVERY (2005) brought him international attention, winning more than 35 awards at international festivals and was nominated for the European Film Award.
World Sales
Framebox
[email protected]
www.framebox.com
GFQ 1-2012
19
Corporate Design
18
Grid system: examples
HEADLINE – TITLE OF THE FILM
HEADLINE – TITLE OF THE FILM
ENGLISH TITLE
Donec vitae sapien ut libero venenatis faucibus. Nullam quis
ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.
Sed fringilla mauris sit amet nibh. Donec sodales sagittis
magna. Sed consequat, leo eget bibendum sodales, augue velit
cursus nunc,Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.
Cum sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.
Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed
fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus
nunc,Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque
penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis,
sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut,
imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum
semper nisi.
Max Mustermann was born in Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget
eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet
nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,Lorem ipsum dolor
sit amet, consectetuer adipiscing elit. Aenean commodo ligula
eget dolor. Aenean massa. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium quis, sem.
Nulla consequat massa quis enim. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Aenean commodo ligula eget
dolor. Aenean massa. Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus mus. Donec quam
felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla
consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis
pretium. Integer tincidunt. Cras dapibus. Vivamus elementum
semper nisi.
English Title In the World You Have Fear Genre Drama Category
Feature Year of Production 2010 Director Hans W. Geißendörfer
Screenplay Hans W. Geißendörfer Director of Photography
Alexander Fischerkoesen Editor Oliver Grothoff Music by Patty
Moon Production Design Frank Polosek Producer Hans W. Geißendörfer Production Company Geissendoerfer Film- und
Fernsehproduktion/Cologne Principal Cast Anna Maria Mühe,
Max von Thun, Axel Prahl, Hanns Zischler, Kirsten Block, Johannes Allmayer Casting Horst D. Scheel Length 109 min Format
35 mm, color, cs Original Version German Subtitled Version
English Sound Technology Dolby 5.1 With backing from German
Federal Film Fund (DFFF) World Sales Geissendoerfer Filmund Fernsehproduktion KG · Andreas Habermaier, Freimersdorfer Weg 6 · 50829 Cologne/Germany, phone +49-2 21-2 20 52
90, fax +49-2 21-2 20 54 29, [email protected],
www.geissendoerfer-film.de
GFQ 2-2012 new german films
18
Max Mustermann was born in Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget
eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet
nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,Lorem ipsum dolor
sit amet, consectetuer adipiscing elit. Aenean commodo ligula
eget dolor. Aenean massa. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium quis, sem.
Nulla consequat massa quis enim. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Aenean commodo ligula eget
dolor. Aenean massa. Cum sociis natoque penatibus et magnis
dis parturient montes, nascetur ridiculus mus. Donec quam
felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla
consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis
pretium. Integer tincidunt. Cras dapibus. Vivamus elementum
semper nisi.
English Title In the World You Have Fear Genre Drama Category
Feature Year of Production 2010 Director Hans W. Geißendörfer
Screenplay Hans W. Geißendörfer Director of Photography
Alexander Fischerkoesen Editor Oliver Grothoff Music by Patty
Moon Production Design Frank Polosek Producer Hans W. Geißendörfer Production Company Geissendoerfer Film- und
Fernsehproduktion/Cologne Principal Cast Anna Maria Mühe,
Max von Thun, Axel Prahl, Hanns Zischler, Kirsten Block, Johannes Allmayer Casting Horst D. Scheel Length 109 min Format
35 mm, color, cs Original Version German Subtitled Version
English Sound Technology Dolby 5.1 With backing from German
Federal Film Fund (DFFF) World Sales Geissendoerfer Filmund Fernsehproduktion KG · Andreas Habermaier, Freimersdorfer Weg 6 · 50829 Cologne/Germany, phone +49-2 21-2 20 52
90, fax +49-2 21-2 20 54 29, [email protected],
www.geissendoerfer-film.de
GFQ 2-2012 new german films
19
HEADLINE – TITLE OF THE FILM
HEADLINE – TITLE OF THE FILM
ENGLISH TITLE
ENGLISH TITLE
Donec vitae sapien ut libero venenatis faucibus.
Nullam quis ante. Etiam sit amet orci eget eros
faucibus tincidunt. Duis leo. Sed fringilla mauris
sit amet nibh. Donec sodales sagittis magna. Sed
consequat, leo eget bibendum sodales, augue
velit cursus nunc,Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.
Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat
massa quis enim. Donec pede justo, fringilla vel,
aliquet nec, vulputate eget, arcu. In enim justo,
rhoncus ut, imperdiet a, venenatis vitae, justo.
Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum
semper nisi.
English Title In the World You Have Fear Genre Drama Category Feature
Year of Production 2010 Director Hans W. Geißendörfer Screenplay Hans
W. Geißendörfer Director of Photography Alexander Fischerkoesen Editor
Oliver Grothoff Music by Patty Moon Production Design Frank Polosek Producer Hans W. Geißendörfer Production Company Geissendoerfer Film- und
Fernsehproduktion/Cologne Principal Cast Anna Maria Mühe, Max von Thun,
Axel Prahl, Hanns Zischler, Kirsten Block, Johannes Allmayer Casting Horst
D. Scheel Length 109 min Format 35 mm, color, cs Original Version German
Subtitled Version English Sound Technology Dolby 5.1 With backing from
German Federal Film Fund (DFFF) World Sales Geissendoerfer Film- und
Fernsehproduktion KG · Andreas Habermaier, Freimersdorfer Weg 6 · 50829
Cologne/Germany, phone +49-2 21-2 20 52 90, fax +49-2 21-2 20 54 29,
[email protected], www.geissendoerfer-film.de
Max Mustermann was born in Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis
leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed
consequat, leo eget bibendum sodales, augue velit cursus nunc,Lorem
ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula
eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula
eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis
pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.
GFQ 2-2012 new german films
Style Guide German Films
18
Duis leo. Sed fringilla mauris sit amet nibh. Donec
sodales sagittis magna. Sed consequat, leo eget
bibendum sodales, augue velit cursus nunc,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.
Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat
massa quis enim. Donec pede justo, fringilla vel,
aliquet nec, vulputate eget, arcu. In enim justo,
rhoncus ut, imperdiet a, venenatis vitae, justo.
Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum
semper nisi.
GFQ 2-2012 new german films
English Title In the World You Have Fear Genre Drama Category Feature
Year of Production 2010 Director Hans W. Geißendörfer Screenplay Hans
W. Geißendörfer Director of Photography Alexander Fischerkoesen Editor
Oliver Grothoff Music by Patty Moon Production Design Frank Polosek Producer Hans W. Geißendörfer Production Company Geissendoerfer Film- und
Fernsehproduktion/Cologne Principal Cast Anna Maria Mühe, Max von Thun,
Axel Prahl, Hanns Zischler, Janina Schauer, Kirsten Block, Johannes Allmayer Casting Horst D. Scheel Length 109 min Format 35 mm, color, cs Original Version German Subtitled Version English Sound Technology Dolby
5.1 With backing from German Federal Film Fund (DFFF) World Sales Geissendoerfer Film- und Fernsehproduktion KG · Andreas Habermaier, Freimersdorfer Weg 6 · 50829 Cologne/Germany, phone +49-2 21-2 20 52 90, fax
+49-2 21-2 20 54 29, [email protected], www.geissendoerferfilm.de
Max Mustermann was born in Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis
leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed
consequat, leo eget bibendum sodales, augue velit cursus nunc,Lorem
ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula
eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
19
Brochure covers
19
The most important element of the cover design is the placement of the logo. The trademark (logo) should
always be positioned (1) on a white background (2) either at the top right or bottom right-hand side of the
cover and (3) should also be positioned, as with the entire brochure, based on the grid system.
The size and spacing of the logo is variable depending on the format of the brochure or printed material.
14 mm spacing to trimmed edge
14 mm spacing to trimmed edge
This principle is shown as follows in various examples.
Corporate Design
Brochure covers: examples
MARKET STUDY
THE NETHERLANDS
by Split Screen Data Ltd.
for German Films
MARKET STUDY
November 2011
14 mm
14 mm
THE NETHERLANDS
14 mm
20
by Split Screen Data Ltd.
for German Films
Style Guide German Films
November 2011
Brochure covers: examples
GERMAN FILMS QUARTERLY 1 · 2012
TORONTO 2012
IN COMPETITION:
FILM 1
21
JAHRESBERICHT 2011
IN FOCUS:
GERMANY@DIFF 2011
FILM 2
FILM 2
Corporate Design
22
Advertising & posters
All German Films press and PR materials and measures should be identifiable through the visual
and unifying design features of the corporate design. Therefore, the aforementioned design principles
are to be applied to all printed materials, including advertising and posters, etc. The possibilities
and variations allowed in the usage of color and images are variable enough to visibly express
individual issuing parties, messages or key aspects.
The 7 mm grid system can be used in a 7 cm increment grid system for posters and may also be
divided, if desired, into 3.5 and 1.7 cm increments, should the design require a finer grid.
The rules and guidelines for using typography, color and the company logo are to be adhered to.
Examples
German Films at the Lorem Ipsum Film Festival
Das ist Blindtext. The medium is
the message. Das ist Blindtext.
Style Guide German Films
Bringing the
best new
films from
Germany to
the world…
GERMAN FILMS AT THE BERLINALE 2012: European Film Market · Martin-Gropius-Bau · Stand 17
Niederkirchner Str. 7 · 10963 Berlin · phone +49-30-88 91 44 15 · www.german-films.de
Downloads
23
The German Films logos and fonts may be used upon agreement by German Films. Upon authorization, you
will be provided with access information to download the font and logos from the German Films FTP server.
For further information or access information, please contact:
Angela Hawkins
German Films Service + Marketing GmbH
Herzog-Wilhelm-Strasse 16
80331 Munich/Germany
phone +49-89-59 97 87 17
fax -49-89-59 97 87 30
[email protected]
Corporate Design