GOVECS Company Presentation
Transcription
GOVECS Company Presentation
GOVECS Company Presentation Management with long-standing experience in the e-mobility and automotive area Thomas Grübel CEO Co-Founder and CEO of GOVECS since 2009 2001-2008: Founder of e-max and later CEO of e-max Germany Ltd., a pioneering e-scooter company, which today is part of Vmoto 14 years experience in the electric mobility sector, thereof 10+ years in China developing several e-scooter products and setting up production plants on green field Dirk Dens VP Sales Joined GOVECS as VP of Sales and Marketing in 2012 1986-2010: International management roles in Sales, Marketing and After-Sales within Ford Belgium and Ford Europe More than 28 years of international leadership experience in the automotive industry Nicholas Holdcraft VP Operations 2 Co-Founder and VP of Operations at GOVECS since 2009 2007-2009: Special Projects Manager at Vectrix Over 15 years experience in engineering and operations in high-tech products and 7 years in electric vehicles Management Presentation – Strictly Confidential GOVECS looks back at a young, yet impressive history Jul. 2009: Opening of factory in Wroclaw, Poland Mar. 2010: Product Launch of S-series May 2011: Launch of GOVECS GO! S2.4. Winner of European Electric Scooter of the Year Award Oct. 2012: Shipment of the first of 500 units to Cooltra in Spain Q1 2013: Product launch of T-series. Introduction of new color and trim of Sseries at EICMA Apr. 2013: Product launch of GO! S/T1.4 with removable battery. Full type approval for DOT markets 1,000th VIN Apr. 2012 2009 2010 2011 Q1 12 Q2 12 2,000th VIN May 2013 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 500th VIN Jun. 2011 Jan. 2009: Registration of GOVECS GmbH 3 Oct. 2009: Shipment Oct. 2010: Kick-off of first GOVECS of BOSCH Service scooters partnership Management Presentation – Strictly Confidential May 2012: Launch of Oct. 2012: Winner of Feb. 2013: Move 83 km/h top speed first Bavarian state into new production GO! S3.4 Award facility in Wroclaw, Poland with 4,000 sqm Q3 2013 – now: battery development with new BMS Q1 2014: first delivery to Dominos Pizza Located in the heart of Europe Headquarters Production facility Wroclaw, Poland Munich, Germany Functions Employees Administration Sales & marketing Finance Human resources 8 Functions Assembly R&D and engineering Purchasing Quality control Spare parts Homologation Employees 45 Note 3.200 sqm assembly space 400 sqm on-site offices Fully automated assembly line installed 2013 Ability to expand within the same complex Wroclaw Munich Poland is a unique proposition that no other e-scooter manufacturer features, with more than four electric vehicle manufacturers in Poland supported by a network of automotive companies GOVECS has a state-of-the-art fully integrated assembly facility in Wroclaw, with a new assembly line installed in 2013 GOVECS closely cooperates with Wroclaw University of Technology, which is ranked the second best University in Poland 4 Management Presentation – Strictly Confidential Highly innovative and attractive e-scooter offering for leisure purposes GO! S series Phase out due to focus on lithium powered models Models GO! S1.2 Displacement1 Motor Torque Battery Brakes Max. speed Range2 Charging time Special features GO! S1.4 GO! S2.4 50 cc Brushless PMAC 54 Nm Silicon Hydraulic disk brake 45 km/h 50 - 60 km 4 - 5 h (~2 h to 80%) 50 cc Brushless PMAC 54 Nm Lithium Hydraulic disk brake 45 km/h 60 - 100 km 2 - 3 h (~1 h to 80%) 50 cc Brushless PMAC 54 Nm Lithium Hydraulic disk brake 45 km/h 60 - 100 km 4 - 5 h (~ 2 h to 80%) Available as a “+” version with 62 km/h and regular with 25 km/h version Available as a “+” version with 62 km/h and regular with 25 km/h version Available as a “+” version with 62 km/h and regular with 25 km/h version GO! S3.4 125 cc Brushless PMAC 114 Nm Lithium Hydraulic disk brake 80 - 85 km/h 50 – 70 km 4 - 5 h (~ 2 h to 80%) In many European countries scooter can be driven with a car driver´s license With two model series designed and developed explicitly for different applications and their respective requirements, GOVECS is clearly better positioned than competitors Roughly 95% of all components are the same for all models, thus decreasing complexity despite a broad portfolio Note: 1) Corresponding displacement of ICE-scooter; 2) Under real time conditions 5 Firmenpräsentation Differentiating features of GOVECS’ leisure e-scooter CAN bus based vehicle display unit Additional 1000W off-board charger 600W or 1000 W on-board charger Trellis Double Crib steel tubular frame 3.3 kW or 6 kW advanced PMAC electric Motor GOVECS Power Li-ion battery system with integrated BMS Advanced Flux Vector Motor Controller First uniquely designed and developed European electric motor that is solely being used for GOVECS e-scooter 6 Management Presentation – Strictly Confidential Highly innovative and attractive e-scooter offering for commercial purposes GO! T series Models GO! T1.4 Displacement1 Motor Torque Battery Brakes Max. speed Range2 Charging time Special features 50 cc Brushless PMAC 54 Nm Lithium Hydraulic disk brake 45 km/h 50 - 60 km 2 -3 h (~ 1 h to 80%) Storage capacity of 20 kg in the front and 200 liters / 90 kg total payload GO! T2.4 50 cc Brushless PMAC 54 Nm Lithium Hydraulic disk brake 45 km/h 60 - 90 km 4 - 5 h (~ 3 h to 80%) Storage capacity of 20 kg in the front and 200 liters / 90 kg total payload GO! T3.4 125 cc Brushless PMAC 114 Nm Lithium Hydraulic disk brake 80 - 85 km/h 50 – 70 km 4 - 5 h (~ 3 h to 80%) Storage capacity of 20 kg in the front and 200 liters / 90 kg total payload Commercially orientated GO! T series holds up to 200 liter of loading space or 180 kg mass in running order (incl. rider) Individually branded GOVECS electric scooter distinguish themselves from competitors Note: 1) Corresponding displacement of ICE-scooter 2) Under real time conditions 7 Management Presentation – Strictly Confidential Differentiating features of GOVECS’ cargo e-scooter 1.44 kWh removable li-ion battery with integrated BMS Up to 20 kg of payload Up to 75 kg of payload Specifically designed frame for heavy transport use Hydraulically damped telescopic forks with 100 mm travel Double action pressurised mono shock absorber 185 mm front and 160 mm rear wave disk brakes Single sided swing arm of welded tubular steel GOVECS is the only e-scooter company offering an urban transport concept addressing the specific requirements of transport and courier businesses 8 Management Presentation – Strictly Confidential Further flexibility through removable batteries In January 2013 GOVECS introduced the GO! S1.4 and GO! T1.4 featuring removable lithium batteries The removable battery packs only weigh 15 kg and can be charged in regular power sockets on-board and off-board with an additional charger The removable battery packs increase range and flexibility since the battery packs can be charged while the scooters are driven with another battery pack A second battery enables the use of the Scooter 24hrs/day The removable batteries can be fully charged between two to three hours. A 1000 W charger allows charge of up to 80% in 1 hour 9 Management Presentation – Strictly Confidential Numerous differentiators from competing scooters Quality Produced in EU Certified workflow processes After sales service Highly experienced employees High percentage of European suppliers Audited to be a licensed EU-manufacturer Handling Performance Low center of gravity Smooth but powerful acceleration Charging through common power sockets, i.e. high charging flexibility Efficient drive train system Easy maneuverability Excellent balance Lightest scooter in the market Excellent distance range High energy density (Panasonics/Samsung lithium cells) Unique integrated charging GOVECS designs its scooters specifically for the requirements of demanding customers in Europe and in the USA which results in an excellent product quality, handling and driving performance 10 Management Presentation – Strictly Confidential Superior positioning within the e-scooter market Technical features GOVECS’ positioning China imports without technology upgrade BMW solution probably represents the best technical vehicle, but it is significantly more expensive than the premium offering of GOVECS and hence no real threat China imports with technology upgrade Peugeot positioned its scooter in a lower price and quality category and relies on scooters designed in and imported from China A comparable player in terms of technical standards is Vectrix, which is, however, priced much higher Imports from China face the challenge of not being specifically designed for the European markets and its requirements SYM is the low cost supplier of this segment producing in Taiwan, China and Vietnam 5,000 10,000 15,000 Retail sales price (Euro) Based on its strong value-proposition GOVECS benefits from an excellent market position compared to its peers in the escooter market 11 Management Presentation – Strictly Confidential GOVECS GO! T series offers best design for cargo use GOVECS GO! T2.4+ 12 Petrol scooter Liberty 125cc Lower center of gravity for better handling and enhanced safety Handling can be tricky and limited payload 200 liter rear box - Perfect for light weight bulky cargo: Pizza! Both limited payload and space (only 70 liter) Especially designed heavy duty frame Standard single tubed frame Management Presentation – Strictly Confidential Over 5,000 km p.a. GOVECS delivery is cheaper (B2B) Petrol scooter cheaper (Liberty 125cc) 68 E-scooter cheaper (GOVECS GO! T2.4+) TCO analysis for B2B business case No VAT for scooter purchase Scooters used heavily, for instance, for pizza delivery, are run 20,000 km p.a. 68 EuroCts/km 33 29 22 18 Light use 2,000 km p.a. GO! T2.4+ 13 Liberty 125cc Management Presentation – Strictly Confidential Short services 5,000 km p.a. GO! T2.4+ Liberty 125cc 15 Heavy use 10,000 km p.a. GO! T2.4+ Liberty 125cc 18 Extreme use 20,000 km p.a. GO! T2.4+ Liberty 125cc Over 10,000 km/year GOVECS is cheaper (B2C) 59 54 TCO analysis for B2C business case Incl. VAT for scooter purchase In Germany, an average scooter is driven 4,000 km p.a., in Italy 8,000 km. p.a. 59 52 46 27 22 EuroCts/km 21 Light use 14 GO! S2.4+ Vespa Honda 125 SH125 Management Presentation – Strictly Confidential 21 Heavy use 10,000km/yr 3,000 km/yr GO! S3.4 25 Piaggio Liberty GO! S3.4 GO! S2.4+ Vespa 125 Honda Piaggio SH125 Liberty Excellent trade-off between performance and price EMCO Novax S4000 3.0 kWh Wheel Motor 4 kW 100 km at 25 km/h Peugeot E-Vivacity 1.8 kWh CVT 3 kW 60 km at 45 km/h GOVECS GO! S1.4 1.5 kWh Belt/Fix 3 kW 40 km at 45km/h GOVECS GO! S2.4 3 kWh Belt/Fix 3 kW 80 km at 45 km/h GOVECS GO! S3.4 3 kWh Belt/Fix 6 kW 50 km at 83 km/h Vectrix VX1Li 3.7 kWh Planetary Gear Drive 21 kW 96 km at 60 km/h BMW Evaluation 8 kWh CVT 35 kW 100 km at 120 km/h Real life tests have shown a distance range of 27km at 45km/h only! Euro 6,900 Euro 5,000 Euro 4,500 Euro 5,000 Euro 13,000 Euro 15,000 Euro 5,700 GOVECS’ comprehensive product portfolio and unique market positioning offers a strong value proposition Compared to competitor products, GOVECS‘ scooters show top performance features, especially regarding driving range, at a reasonable price, hence, provides an excellent trade-off between sale price and technical features Note: Sales prices shown here refer to retail sales prices 15 Management Presentation – Strictly Confidential Numerous awards for design and innovation For the third consecutive year, awarded "European e-scooter of the Year" (2011 – 2013) Despite greater competition for e-scooters under 25 km/h, GOVECS’ GO! S1.4 won the award in this category High quality, performance and usability are striking features of the scooters, which together with the removable battery allow a never experienced charging flexibility GOVECS also won the eCarTec Award for the second time in 2012, after wining the first award in 2011. Again the GO! S1.4 won with its one-of-a-kind removable battery system “For the second year running, GOVECS GmbH, Germany's leading supplier of innovative electric scooters, has won the "European e-Scooter of the Year" Award.” Source: The Business Journals “High quality of the products, impressive range and reliability. Outstanding feature of the GO! T2.4: the transport solution.” Source: Electric Cars Report 16 Management Presentation – Strictly Confidential GOVECS’ know-how in the development and integration of key components GOVECS tooled trellis frame for maximum handling and maneuverability 400/200 cylindrical 18650 cells of LiNiMnCoO2 chemistry CAN driven multifunction display GOVECS designed PMAC motor 17 Integrated vehicle control system with charger and controller Management Presentation – Strictly Confidential Single-sided swingarm bringing lightweight stability Pressure casted AL sprockets for reduced rotational mass GOVECS’ high performance power train for GO! S and T series GOVECS’ engineers calculated, and tested hundreds of teflon belt compounds, selecting the optimal solution of all of our transmissions solutions Belt transmission Development of the entire IPM AC motor from start to finish; specifying all motor constants, back emf, line-to-line resistance, as well as overall motor inductance 57 Nm of peak torque on rear wheel AC motor One-step gear ratio for steady acceleration Smooth power delivery through low/mid range Whisper quiet performance under 43 db at 3200 RPM Ideal weight positioning to keep low center of gravity Designed for both the GO! T and GO! S platforms 18 Management Presentation – Strictly Confidential Motor controller Release of over 80 MC configurations each containing more than 700 tweaked variables which optimise the performance between MC and motor The supplier has implemented advanced programing changes specifically for GOVECS to give a more accurate battery Indicator reading Proprietary know-how in the development of highly efficient batteries Unique battery diagnosis tool The batteries are designed and developed according to GOVECS’ catalog specification, defining algorithms to measure SOC, SOH, Charge Incrament Indicator, etc… Use of standard components such as 18650 battery cells reduced dependency on individual prismatic formats which optimize costs GOVECS wrote the code for the microprocessor located on the PCB of the BMS ( OZ style Chip ) Furthermore, GOVECS has programed, tested, and released a unique battery diagnosis tool which allows more accurate monitoring of all aspects of the pack. GOVECS’ proprietary batteries 19 Management Presentation – Strictly Confidential Battery cost vs. range development Working today on tomorrow’s solutions: Connectivity at GOVECS’ scooters 4. Signal from Brake Lever 2. Data exchange Keyless Control Unit (UNIPEM ) 1.Digital key enabled Bluetooth antenna Bluetooth amp 4. CAN ECU – Electronic Control Unit SmartPhone bluetooth communication to the GOVECS scooters for vital statistics Adaption of current CAN protocol allows to communicate directly with the Control Unit which enables bluetooth broadcasted messages Design of the user interface and app layout which will be used on all SmartPhones as the go-to touch point for our customers Feature list includes boot loader, mapping, operating system, user interface, API’s, as well as the back-end SQL database 20 Management Presentation – Strictly Confidential 5. Power to MC Strong innovation and product improvement know-how GOVECS is staffed with several expert full-time staff members Quality control and supply chain management Product development 8 successful product development programs implemented in 5 years 2.5 years development program with external partner Implemented GOVECS quality management system according to EU directive 2009/79/WE Years of product development experience in electric 2-wheelers All 3D designs performed onsite First in class assembly facility Newly installed 32m assembly line Decades of electric vehicle assembly expertise Best cost location in the heart of Europe Production Ability to manufacture multiple products simultaneously In addition to its own e-scooters, GOVECS is capable of developing and engineering e-scooter solutions for third-parties based on its strong innovation know-how from R&D over engineering through to production 21 Management Presentation – Strictly Confidential R&D at the core of GOVECS’ DNA R&D department at the same location of production to incorporate feedback from production directly into further product improvements and new concepts State-of-the-art testing facilities 8 engineers and technicians are currently working in the R&D department which corresponds to approx. 20% of total staff In the last years Approvals of 13 full vehicle amendments for over 50 models 4 full-type approvals for OEM partners Issuance of over 500 engineering change notices Testing of all relevant and available components Development objectives Balance Range Weight Low center of gravity Acceleration Maneuverability Key R&D objective is to design a price competitive e-scooter by using an optimal set of components coupled with an efficient design Identification of components that ideally fit together Application of components that guarantee high quality, competitive prices, wide range of product variations Integration of R&D and production at a single location allows a direct and efficient feedback loop from one department to the other Major reason why GOVECS is capable of offering high-quality and reliable scooters at competitive prices 22 Management Presentation – Strictly Confidential Bosch as top-notch service partner Norway Denmark Germany Switzerland Sweden World’s largest automotive service organization Bosch Car Service chose GOVECS as one of their 2-wheel partners Service and maintenance for GOVECS scooters in seven countries in Europe Discussions with top management of Bosch Service in the USA headquarters took place in 2012 Frequent trainings to relevant Bosch mechanics to make them familiar with the maintenance of GOVECS e-scooters GOVECS products have been displayed at numerous trade shows and events for many years GOVECS test rides were provided at the Bosch ConnectedWorld Summit in Berlin, Germany, in 2011 Austria Italy Bosch is a highly renowned service partner whose reputation helps to mitigate consumer concerns about maintenance 23 Management Presentation – Strictly Confidential … with an especially strong presence at EICMA 2013 EICMA is an annual motorcycle trade show in Milan, Italy and the biggest of its kind. The show is frequently used by manufacturers to debut new models GOVECS built an “electrical island” together with Zero Motorcycles, focusing on corporate shared mobility and urban transport and mobility GOVECS displayed eight vehicles, incl. the GO! S series and two special models of the GO! T series: an ambulance scooter and a Subway delivery scooter GOVECS attracted a lot of attention around its OEM activities, as well as for the unveiling of the GiGi: a foldable mini two wheeler ideal for the last mile and niche market applications 24 Management Presentation – Strictly Confidential State-of-the-art production facility in Wroclaw, Poland New state-of-the-art and purpose built assembly facility located in Central Europe State-of-the-art machinery and highly trained staff of 45 people allow best end result 32 meter final assembly line installed in summer of 2013 High tech end-of-line testing stations integrated in 2011/12 which are used for production verification and R&D testing Similar production line to the ones used in the automotive OEM production sites, integrated with complete ERP system Vendor management inventory system which allows suppliers to directly control C-Parts Flexible capacity between the final assemblies of one scooter every 30 minutes up to one every 15 minutes Wroclaw In 2012, GOVECS received positive due diligence audit by top-notch industry consultancy Ricardo Engineering! 25 Management Presentation – Strictly Confidential WebShop directly connected to ERP system to closely manage all spare parts and assemblies The location has a facility capacity to assemble 10,000 scooters p.a. Munich GOVECS’ integrated value-adding chain GOVECS’ focus lies on its core competencies, providing cost-efficient and economical e-mobility high-end solutions to B2B and B2C customers with short order to delivery times In order to ensure that all components meet the cost and economic requirements, the company constantly redesigns its existing product portfolio Research & Development 26 R&D of all components is subject to highest quality regulations and standards Selected components are balanced in a way that offers performance and handling at a maximum Supply chain management High sourcing competence Specific know-how: cost-efficient and economical combination of components Components are mainly sourced from European suppliers External sourcing (e.g. Panasonic/ Samsung) Management Presentation – Strictly Confidential Production Products are developed and manufactured in Europe Assembly and final quality check at own production and assembly site in Poland Facility capacity of c. 10,000 scooter p.a. Services include logistics (packing, stock, and shipping) Sales & Marketing Distribution of scooters via a diversified point of sales strategy Sales through classic importers Direct sales Service & Spare parts Bosch, full–service partner 24/7 mobile service by ADAC 24 hour distribution of spare parts to importers and sales partners High quality control standards result in low warranty claim numbers Full driving cycle, brake test, and lighting test on every GOVECS product which leaves GOVECS’ facility 36 point inspection during final product quality control on all products Full discharge and charging cycle of each vehicle produced Aesthetic and dimensional inspection of key components during incoming inspection 55 verification points throughout the sub-assembly and assembly process 171 work instructions in the production area which are maintained on a regular basis Monthly supplier quality ranking system implemented in 2011 and in use today GOVECS high quality control standards result in low warranty liabilities 27 Management Presentation – Strictly Confidential Homologation capability and achievements All GOVECS scooters are fully tested and homologation approved by TÜV according to 2002/24/CE standard GOVECS has completed 16 European approvals and 2 USA approvals Through years of testing it has been proven that EMC (Electro Magnetic Compatibility) results have been the lowest in the industry GOVECS has already homologated its scooters for use in the EU and the US GOVECS has proved homologation services to OEM partners and is seen as an industry leader All info doc preparation, drawings and testing are completed inhouse at GOVECS Poland 3 highly trained on-site homologation experts Thanks to its comprehensive homologation capabilities and experience GOVECS is quickly capable of homologating new products as well as existing products for new markets This is also one of the key strengths through which GOVECS can support OEMs 28 Management Presentation – Strictly Confidential Thank you for your attention!