Your Guide to

Your Guide to
Fundraising
Have fun and raise money for children
and young people with cancer
www.clicsargent.org.uk
To help more children
and young people like Ross
Eileen, Ross’s mum:
“1 June 2004 is a date I will never forget, because it was the day my
life changed forever. I was told the devastating news that Ross, my 11
month-old baby, had cancer. At the time I thought life couldn’t get any
worse. But now I get up every morning and I think life can’t get any better,
because in 2010 we celebrated my little boy marking his fifth year in remission.
“Throughout Ross’ treatment CLIC Sargent was there to give support to the whole family.
So when Ross went into remission in April 2005, I decided to become a volunteer for the
charity and since then I’ve been raising funds at every opportunity.
“I started by organising a coffee morning as part of the charity’s Great Mums Get Together.
I got such a buzz from it that I wanted to do something else. I was still thinking a lot about
what it was like when Ross was ill, so I started jotting my thoughts down on the computer
and before I knew it, I’d written a whole book. I’d only started writing to help me get things
off my chest but then I thought, why not get it published? It may
“Throughout
help other families and make a bit of money for charity at the
same time.
Ross’ treatment
CLIC Sargent was
there to give support
to the whole family.”
“My book Ross, A Little Miracle, was published in 2006 and has
raised £10,000. But later that year came my biggest fundraiser.
My husband Shaun said that he would run into the sea on Boxing
Day to raise money. I originally thought he must be mad, but
before we knew it Boxing Day had arrived and 120 people were
lined up on the Prestwick shore to run into the freezing cold Firth of Clyde, which helped us
raise a massive £12,000. It was so fantastic that we decided to make it an annual event and it
has now become the talk of the town.
“In just a few years I had fundraised £235,000, so in 2009 I decided to raise the bar. For us, 2010
was a really special year as it marked five years in remission for Ross, so to celebrate I organised
a fundraising event every month – ranging from car boot sales to a zipslide across the Clyde –
with the initial aim of breaking the quarter of a million pound mark by the end of the year.
“I’m happy to say I achieved my goal by June 2010. Now I’ve already moved on to my next
challenge: trying to raise £500,000. I’m determined to do whatever I can so that charities like
CLIC Sargent can be there to help families like mine when they need it most.”
Without people like Eileen and yourselves we couldn’t support children and young
people with cancer and their families – so a big thank you for all your fundraising efforts!
Do it for fun!
“We couldn’t remember the last
time we sat around the kitchen
table with a drink and just had a
natter, and all the better that we
were raising money for children
with cancer. It was great.”
Anne, Great Mums Get Together participant
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Your Guide to Fundraising
“I feel proud to have helped
CLIC Sargent and proud to have
been involved in a very rewarding
challenge. The team of people
who supported us were amazing.”
Karen, challenge event participant
Getting started
Over the years our supporters have come up with an amazing range of ideas –
traditional and wacky – to raise funds to support children and young people
with cancer and their families. This guide is here to help you get started.
One big tip is that the earlier you start organising your event or looking for sponsors, the
easier and more enjoyable your fundraising experience can be. Other tips? Keep it simple,
achievable and fun – it can be much easier than you think! If you need to talk through any
ideas, simply get in touch with CLIC Sargent – we’re always here to help.
Organising an event can be fun!
“Raising £3,000 was a challenge, but with help from CLIC Sargent’s
local fundraising manager, I concentrated on arranging a single
event to raise the bulk of the funds. A sunny day in June saw the
Strawberry Fayre take place in my cul-de-sac. The sale of cream
teas and raffle tickets, together with slideshows and children’s
entertainment, made for a very successful afternoon. This was followed
up by a barbeque evening and auction. With a great deal of help
from my neighbours, we nearly reached the target in one day.”
Danny, challenge event participant
Here are some tips to help you:
Check the calendar before you choose the date: make sure your event doesn’t
clash with a major sporting event, or a national day, such as Mother’s Day
Tell everyone you can think of: friends, family and colleagues. If you know
people who work in a company with an intranet site, ask them to put
your event details up on that. Or put the information in an email which
they can circulate. Put your event on Facebook and tweet about it.
Get publicity for your event: local papers are usually delighted to have news to fill their
pages, so phone your local paper and ask for the editor of the ‘What’s On’ section. Give
them details of your event and how/where people can get tickets. The paper should do
this for free. Contact your local radio station too and ask them to mention your event
on air and on their website. Ask us for some blank posters that you can use to promote
your event. Put them on notice boards in supermarkets, libraries, pubs and sports clubs.
Sell tickets in advance: this will help you work out how many people will
be attending. Ask friends to help with ticket sales. Create a special email
address for people to reserve tickets, and include this in your publicity.
Top tips
Get a little help from your friends
Have a chat with your friends and family. Find out
what they could do to help – they may have skills you
didn’t know about, like cake making or writing pub
quiz questions. Ask about their friends and family too
and see how they can help.
Make a contact list
Build up a contact list of people who have helped and
supported you – it’s a nice touch to write to everyone
after your event to let them know how you got on and
how much money they helped you raise.
www.clicsargent.org.uk
3
A-Z of fundraising ideas
AAuction – silent or promises*, ‘Antiques Roadshow’, art exhibition, aerobathon, abseil
B Blind date, beard shave, barn dance, black tie ball, bungee jump, bring and buy, BBQ,
Big Bucket Collection†, Big Buzz†, Burns night*, Boxing Day dip*, bingo*, bridge
morning, bad taste clothing day, bed race, bag pack at a supermarket
C Coffee morning*, cake bake*, casino*, car wash, cycle ride, concert*, Christmas card sale,
carol singing, car boot sale, craft show, cricket match, curry night – ask a local restaurant
to hold the event for you and donate a percentage of the profits or certain dishes*
D Darts tournament, disco, dance marathon, dog walking, dress down day
E Egg and spoon race, exercise class, Easter egg hunt
F Fashion show*, food demonstration, fishing competition, fancy dress party/walk/pub
crawl*, football tournament, film show, face painting, fun run, fayre
G Guestimates, garage sale, garden party, gala evening, golf day*, Great Mums Get Together
H Halloween party, head shave, hockey match, hugathon
I Ice skating, indoor bowling, ‘It’s a Knockout’, Italian evening, indoor games evening
J Jumble sale, jokeathon, jazz evening, jelly bath, juggleathon
K Karaoke night, kick a bad habit, keep fit, Kick!
L Lunch party, line dance
M Marathon, magic show, Monopoly challenge, massage, murder mystery
N Non-uniform day, no smoking day, netball competition
O Open day at work or in your garden, open air concert
P Plant sale, Practice-a-thon , poetry competition, pub quiz, ping pong competition,
†
†
†
parachute jump, pantomime, pancake race, promise auction
Q Quiz, quit smoking, ‘Question of Sport’
R Rugby match, raffle, roller skating, raft race, race night*, Readathon
S Sponsored silence, school fundraising, swishing – clothes swap, stay awake, swear box,
†
sponsored swim, sports day, slave auction, Santa Speedo run*
T Talent contest, tasteless party, three-legged pub crawl, treasure hunt, tennis match,
teddy bears picnic, tug-o-war
U Unwanted gift sale
V Variety show, volleyball match
W Wine tasting, welly throwing,
Wig Wednesday†
X XXXathon (Kissathon), Xmas party
Y Yodelling contest
Z Zany as you can be...
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Your Guide to Fundraising
* These are examples of events
that CLIC Sargent supporters,
like you, have successfully
organised in the past.
These are our national
events, please see website for
more details.
†
Top tip
eBay
As an eBay seller you can support CLIC Sargent when you sell an item on eBay:
when you donate a percentage to CLIC Sargent you can receive the same
percentage reduction in your eBay seller and end of auction fees.
You can also boost your sales by attaching the charity ribbon against your items.
Especially for You funds
Especially For You funds have been created for people who wish to make their support for
CLIC Sargent even more personal. Parents, friends or families can set up an Especially For
You fund in their child’s, friend’s or relation’s name, eg Ben Smith’s Especially For You fund,
and all their fundraising and that of their family and friends can be attributed to this fund.
You can set one up for anyone you like, for whatever reason you like. Here’s a few ideas…
If your child has been supported by CLIC Sargent
In memory of someone who has died
In honour of someone who is special to you
For a special occasion like a wedding, birthday, anniversary or christening.
It’s quick and easy to set one up over the telephone or online. Each Especially For You fund
has a unique code which helps us to allocate all money you raise to the correct fund. Once
this code is set up, you are sent a welcome letter and pack which includes fundraising ideas
and support materials.
You can also create your own dedicated Especially For You fund website, with photos,
personal messages and a donation page. Family and friends can then visit the website,
donate to the fund and leave a message.
If friends choose to take part in an event to support the fund, they can set up their own
fundraising page from this website. There, you can see how much has been donated and the
events people are taking part in to support your Especially For You fund.
To find out more, please call 0845 121 2491, email [email protected] or
visit www.clicsargent.org.uk/especiallyforyou
“Our daughter, Alyssa, was diagnosed with cancer
when she was three-years-old, not long before her
fourth birthday. We set up a fund so that family and
friends could raise money for CLIC Sargent in her
name. Our friends and family have been fantastic
and have all done something to help grow her fund;
from our friend doing her first parachute jump,
to another celebrating his 50th birthday by asking
for donations instead of presents. All this in
Alyssa’s name.”
Alison, Especially for You fund holder
www.clicsargent.org.uk
5
In your local community
Here are some suggestions for fundraising activities in your local area
Supermarket collection: ask your local manager for permission to do a
collection or bag pack at your local supermarket. The best day is usually a Saturday,
but they do get booked up early, so plan it in advance and get some friends to help
you. To attract more attention, you could put up a table with information and photos
about CLIC Sargent – or why not wear fancy dress? You could raise £500 to £1000.
At your sports centre or gym: ask the manager if you could do a collection on an
agreed day. If you’re looking for sponsors for a challenge or competitors to take part
in an event, ask if you can leave a poster or sponsorship form on the notice board
so other members can sign up, contact you for more details or sponsor you.
Your local Rotary Club or Round Table: get in touch with your local group and see whether
they can support you in any way. They often have lots of local contacts. You could offer
to do a talk about CLIC Sargent and your event or challenge in exchange for a donation.
Pubs and clubs: why not ask your local pub or social club if you could hold a pub quiz – it
needn’t be that serious! You can find books of quiz questions at most book shops, or
browse the web for some tricky questions. You can charge around £5 entry per team
or £1 per person. Pub crawls are also a great way to raise funds – especially if everyone
wears fancy dress. Please make sure you get permission to collect from each pub.
Top tips
Raffle
Whatever kind of event you’re planning, you can increase your fundraising total by including a raffle.
Ask friends or local shops if they could contribute prizes such as wine or chocolates, or even unwanted presents.
It’s a great way to raise extra money without much extra effort!
Get in touch with local companies
Don’t write speculative letters to companies and organisations with which you have no connection. For the best
response, approach local companies you know personally or where your friends or family work, and ask them
who you should contact. If they can’t provide a donation or sponsorship, ask whether they could offer a free
prize for your event or raffle.
6
Your Guide to Fundraising
In your work place
“CLIC Sargent has been Wesleyan’s chosen charity since the beginning
of 2011 and we are delighted to be able help raise funds and awareness
for this excellent charity. CLIC Sargent has also proven to be a popular
choice among our staff, with a huge increase in monthly payroll giving.
Staff have also raised thousands of pounds from a variety of events
including a sponsored walk up Mount Snowdon and even an abseil
down our head office building. The team at CLIC Sargent have been
very helpful in enabling us to build a mutually rewarding partnership.”
Clive, Chairman of the Wesleyan Charity Committee
Ask your company if it supports charities either through one-off events or as
part of a charity of the year relationship. Nominate CLIC Sargent if they do.
Match funding Sponsorship
Ask your manager whether your company
operates a match giving scheme, where
they’ll match the amount you raise, pound
for pound. If they don’t, this could be a
great time to start!
Ask all your colleagues to sponsor you,
place sponsorship forms on communal notice
boards, and use your internal email system
or intranet to keep everyone updated on
your progress.
Fundraising ideas
Organise a casual clothes day: check with your company first whether
everyone can come in casual wear for a day in exchange for a small
donation. Those who don’t take part pay a £2 penalty.
Ask people to sponsor you (or a colleague) to have your head shaved or wear a
wig to work as part of our Big Buzz campaign: this is a great way to raise funds
for CLIC Sargent because it shows what many children and young people with
cancer have to go through when they lose their hair during treatment
Make the most of any inter-departmental rivalry by organising a football, rounders or
softball match: players pay for the privilege of showing off their sporting skills in front
of their colleagues. You could also hold a collection or sell tickets to watch the game!
Ask all your colleagues to bring in a photo of themselves as a baby:
run a ‘guess the baby’ competition and charge £2 to enter
Place collection boxes in your reception or canteen: these are available
from CLIC Sargent. Remember to put them away safely each night.
If you’re taking part in a sponsored running, walking or cycling event: hold a
competition to guess your finish time or the distance you’ll achieve. Ask people
to pay £2 to enter, and give a donated prize to the most accurate guess.
Set up a Facebook page and ‘like’ the local CLIC Sargent
page. This can help promote your fundraising.
www.clicsargent.org.uk
7
How your money helps
CLIC Sargent depends almost entirely on voluntary donations from kind people like you to
fund our services for children and young people with cancer.
£1.50
£50
could help pay for a set of colourful
storybooks for a child aged under 10, putting
cancer into words and illustrations that help
them understand and cope with what’s
happening to them
could mean that a CLIC Sargent Social
Worker can be there soon after diagnosis,
talking to a family one-to-one. Every family is
different, so we assess their individual needs
and tailor our services to suit them.
prepare a young person with cancer
to return to school, helping them keep
up with their studies and deal with
the challenges of meeting friends and
teachers after their experience
benefits advice for several families, reducing
the financial impact cancer can have
£8 could help pay for a DVD to help
£20 could pay for a CLIC Sargent Play
Specialist to help a child prepare for and
cope with treatment, by using models, toys
and photos to explain what will happen.
When a child is calm, treatment can be given
more easily and can also be more effective.
£100 could help pay for specialist
£300
could pay for an average family
stay of 11 days in a Home from Home –
close to where their child is receiving
cancer treatment
£780
could help pay for a CLIC Sargent
Youth Development Worker for a week,
helping young people maintain a sense of
normality and planning activities to build
their confidence and live life to the full
Last year CLIC Sargent’s fantastic fundraisers – people just like you – raised over
£20 million! This is a wonderful achievement and helps CLIC Sargent provide a whole
range of vital services right across the UK.
Gift Aid it
How Gift Aid works
Gift Aid is simple and costs you nothing, yet it increases the
value of your donations to CLIC Sargent. That is why we invite
every eligible person who kindly supports us to sign up for Gift
Aid. If you are a UK taxpayer, we can claim an extra 25p for every £1 you donate, at no extra
cost to you, from the tax you have already paid on it. The same applies to your sponsors – all
you have to do is let us know.
Supporting CLIC Sargent using Gift Aid is easy:
If you have an online page then you can just tick the Gift Aid box and ask your
sponsors to do the same
If you are making a personal donation you just need to tick the Gift Aid box on the form
If you are being sponsored you need to make sure that each person
sponsoring you enters their full name and address and ticks the Gift Aid
box on your sponsor form and that you return it with the money
If you are raising money from a group of people, each one needs to
provide their name and address details and agree to Gift Aid – we provide
donation envelopes where this information can be entered.
8
Your Guide to Fundraising
It’s even easier online
www.virginmoneygiving.com is a fantastic website where you can
set up your own online fundraising page and sponsorship form.
Virgin Money Giving is CLIC Sargent’s preferred online giving
site because it’s easy to set up and it costs us less than other
online giving sites too.
You can email the link to your friends and family. They can donate – securely, quickly and
easily – with their credit or debit cards, from anywhere in the world. This is also a great way
to share what you’re doing and why you’ve chosen to do it for CLIC Sargent by regularly
updating your page. Virgin Money Giving sends your donations straight to CLIC Sargent and
reclaims Gift Aid automatically on our behalf.
How to create your Virgin Money Giving page
If you have any questions while setting up your page, just email [email protected]
and their friendly helpdesk staff will be happy to help you.
Use these steps to help…
1. Go to www.virginmoneygiving.com/charities/clicsargent and click ‘start fundraising’
2. Select the type of fundraising activity you’re organising or raising sponsorship for
3. Enter the details of your event or activity, or search for the existing event you’re joining
4. Set your fundraising target, and how long you want your page to be open for. Pages
that have a target receive 8% larger average donations than those without!
5. If you’re new to Virgin Money Giving, enter your email
address, fill in your details, and choose a password
6. Choose a web address for your fundraising page and click ‘create
your page’ (this will always be your page for any more fundraising you
do in future, so don’t make it too specific to your first event)
7. This is the fun bit! Make your page your own with messages to your
supporters, photos and links to your social media sites. Make it personal
by explaining why you’ve chosen to fundraise for CLIC Sargent.
8. Tell everyone about it! Let the world know about your page by emailing
friends and family, posting on Facebook, and tweeting about it. If you’re using
posters to advertise your event, add your online sponsorship page to it. Kick
off your fundraising by emailing close family and friends first, as people are
likely to be more generous if previous donations have been generous.
“Using an online sponsorship page made it really easy for me to
get sponsored for the abseil I took part in with colleagues. We
raised a fantastic £1,796.10, smashing our £1,500 target!”
Anna, CLIC Sargent supporter
Other ways to fundraise online
BT MyDonate www.btplc.com/mydonate
Justgiving www.justgiving.com
www.clicsargent.org.uk
9
Social networking – spread the word!
Are you on Facebook, Twitter or other social networking sites? You
can use these to attract people to your Virgin Money Giving page,
as well as keeping everyone up to date on your fundraising.
Here are some ways to use your posts to your advantage:
Make sure your posts are fresh, fun and fascinating: it helps to keep people
interested in your fundraising progress. If something exciting happens, put it
on your page. If something goes wrong, turn it into an amusing story! Update
your page regularly, so people will log on often to follow your journey.
Post regular status updates: three times a week is good. After all, you’re promoting something
really important: raising funds to help children and young people with cancer. Posting regular
updates ensures you’re always popping up on your friends’ newsfeeds, so they can’t forget
about you! If you’re worried that you’re being a bit too pushy, check with a close friend
to see what they think. Maybe you could also get some of your best friends to share your
page URL on their status, too. But whatever you do, don’t just post the URL on its own.
Check your friends’ status updates: interact with them, it all helps to raise awareness of your
fundraising project
Check your privacy settings: make sure they’re not stopping you spread your message.
Every picture tells a story: first, make sure your profile picture is right for a
fundraising page. Then add lots more photos, even if it’s just of yourself on the
phone, or your cat watching you write emails – it all helps to remind people that
you’re busy fundraising. Change your pictures regularly to keep your page fresh
and interesting, and be sure to tag yourself and everyone else in the photos.
Your video diary: it’s really easy to make videos nowadays; you can do it on your phone
or your digital camera
Use an online video application and tag any of your friends who are in the video – most
video apps have a tagging functionality so you can spread your video through newsfeeds
If you prefer, use a dedicated video site like YouTube, which integrates
well with Virgin Money Giving. If you already use YouTube, you can share
the videos in your newsfeed or try the dedicated applications.
Email your friends individually: let them know what’s happening, ask them for support
and encourage them to start checking your fundraising page regularly. Contacting
people personally is much more effective than just sending them a general email. And
if you email them from your Virgin Money Giving page you can link straight back to
your page, making it easier for them to donate and keep track of your progress.
… And then thank them: your friends will really appreciate it if you thank them personally
for their donations, sponsorship or offers of help. And if you thank people through
your status, it can remind other people in the newsfeed about your fundraising efforts.
Once your event is over, thank people again and let them know how you got on.
Top tips
Facebook: ‘like’ the local CLIC Sargent Facebook page and include it in your posts:
they can help promote your event and offer extra fundraising support.
Twitter: Include CLIC Sargent in tweets to your friends and family.
10
Your Guide to Fundraising
Guidelines for fundraisers
We want to do all we can to help your fundraising. So before you start,
please check these guidelines.
Is it legal?
Some methods of fundraising are restricted by local or charity law. If you are not sure
whether your event is included, please contact CLIC Sargent.
Collections: you must have a licence or permit from your local authority if
you want to hold a street collection, house-to-house collection, or any other
collection in a public place. Collections in pubs, factories and offices are
counted as house-to-house collections, so you also need a permit for them.
Raffles and lotteries: if your raffle or draw is held within a 24-hour period,
is in one single venue and is part of another event, you can use cloakroom tickets.
Tickets should never be sold for more than £1 each. If your raffle lasts longer
than 24 hours you will need a local lottery licence and printed tickets,
as there are a number of things that must be legally printed on each ticket.
Selling alcohol and other forms of entertainment at events: in general, for
any charitable events to which the public is invited, a premises licence is
required. For advice and help on this please contact CLIC Sargent.
Food: whenever food is sold at events there should be adequate facilities to
prepare and serve food safely. Food handling procedures should avoid exposing
food to risk of contamination. Food handlers must also receive adequate training,
instruction or supervision. For more information please contact CLIC Sargent.
Correspondence and publicity material: when you’re writing to anyone about your
event or producing any publicity items as part of your fundraising, please remember
to include CLIC Sargent’s registered charity number. Please use these exact words:
Registered charity number 1107328 and registered in Scotland (SC039857).
Collecting boxes
The law requires that boxes should be sealed and numbered. This is to reassure people making
donations that their money will find its way to the intended charity. Boxes without seals, or with
damaged seals, also look extremely unprofessional and do not reflect well on CLIC Sargent. If
you need replacement seals, contact your local CLIC Sargent fundraising team.
If you need to open a collecting tin, please make sure at least two people are present while the
tin is opened and the money is counted and recorded using a CLIC Sargent counting form.
www.clicsargent.org.uk
11
Is it safe?
Health and Safety at Fundraising Events
CLIC Sargent really appreciates everything you do to raise money for the charity, but we
want you to do this safely. It is with this in mind that we advise you to identify any potential
accidents or hazards before you decide to hold the event by completing a risk assessment.
It’s a good idea to consider first aid facilities as part of the risk assessment process.
These may range from having a first aid kit on hand at small events to having a person
available with a formal first aid qualification or ‘partnering’ with a voluntary first aid
organisation such as St. John’s Ambulance or the British Red Cross.
Useful contacts:
St John’s Ambulance
27 St John’s Lane
London
EC1M 4BU
Tel: 08700 10 49 50
www.sja.org.uk
British Red Cross
UK Office
44 Moorfields
London
EC2Y 9AL
Tel: 0844 871 11 11
www.redcross.org.uk
The Health and Safety Executive provide some excellent free resources on health and safety,
including their guide ‘Five Steps to Risk Assessment’ and a template for you to use. You can
download these resources from: www.hse.gov.uk/risk/fivesteps.htm
Always plan an event carefully and well in advance. Remember, your fundraising idea doesn’t
have to be complicated to be successful, but it should always be fun!
Make sure your venue is safe and decide whether you’ll need crowd control measures
Consider carefully what security arrangements you’ll need, particularly if you’re
carrying money around or if there will be large amounts of money at the event
Do you have the right insurance cover? CLIC Sargent suggests you contact your own
insurance broker to check that you are covered to undertake your fundraising, alternatively
see below for independent insurers who can give independent insurance advice.
www.hiscox.co.uk/events
0845 213 8448
www.event-assured.com
01376 330624
www.events-insurance.co.uk
0800 515 980
www.clarityeventinsurance.com
01883 734 999
If your event includes the supply of food to participants please make sure
that people supplying or preparing the food are correctly qualified.
CLIC Sargent strongly recommends that people undertaking fundraising events take out
appropriate Personal Accident and Public Liability Insurance. CLIC Sargent cannot accept
responsibility for claims, of whatever nature, that may arise from an event which is outside
our control.
12
Your Guide to Fundraising
Are children involved in your event?
As a charity supporting children and young people, we take child safety very seriously. If
children are going to take part in your fundraising event, there are some things that we
would like to bring to your attention for their safety and your protection.
Do not hold an event which specifically encourages children to attend without their parents
If children may attend your event, you need to make sure the environment is safe for
them. Think about cars, equipment, doors, toilets, facilities for lost children, etc...
If you plan to hold a crèche/supervised play area for children you need to
seek advice from your Local Authority Social Services Department
If you have asked other adults or organisations to provide a service at your event
for children, eg Punch and Judy, bouncy castle etc… please check their insurance
safety certificates and ask for references and their Criminal Records Bureau check
Do not take photographs of children without their parent’s permission
Do not allow children to enter raffles, competitions or games where the prize is alcohol.
www.clicsargent.org.uk
13
Using logos and the charity number
Your local fundraising manager can provide you with artwork and printing
support for most events.
Our logo
Our logo has been designed to be friendly and to reflect our work with children and young
people. As our unique identity, it is essential that our logo is applied consistently.
If you need a copy of our logo, you can request it from our website at
www.clicsargent.org.uk/brand
Please make sure that you give as much detail as possible when making your request so we
can provide the right one – as there is a primary version (the main one), a secondary version
(for use when there are space or layout restrictions) and national variations for fundraising
that takes place solely in either Northern Ireland, Wales·Cymru and Scotland.
Colour
Our logo is available in three colours – plum, solid black and solid white.
Wherever possible, use our plum logo on a white background. Where that is not possible,
it can be used in solid white or black according to the background colour.
If your promotion isn’t in colour, please use the black version of our logo.
CLIC Sargent plum colour references:
Coated stock
Pantone 241 C
CMYK 27 100 0 2
Uncoated stock
Pantone 240 U
CMYK 18 94 0 0
Clear area
Logo clear area
Our logo won’t stand out if it’s cramped. So we’ve
set out a minimum clear space around it into which
no other graphic elements, text or logos can
intrude. This space is equal to the size of the flower
element of the logo.
Placement
On all material, our logo should appear in the
bottom right-hand corner. Please don’t place it
over other graphic elements, as people won’t see
it clearly.
Minimum size
Our logo should be clearly visible. But if you have
to make it small, make sure the primary logo is no
smaller than 18mm wide and the secondary logo is
no smaller than 32mm wide. If it’s any smaller than this,
the text will be too hard to read.
14
Your Guide to Fundraising
On screen
RGB 181 26 138
WEB #B51A8A
Treat our logo as artwork, not typography
Minimum logo size: primary logo
Our logo is an important visual symbol of who we are and
should be treated as an image; that means please do not allow
text to ‘read into’ the logo.
Never manipulate our logo in any way
Our logo is one of the key ways people recognise us, so no part
of it should ever be altered, added to or removed. This includes
text, surrounding boxes, shadows, outlines and embellishments.
Please don’t create sub logos to represent an event or other
fundraising initiative, as this is confusing to audiences and
dilutes our goal of creating a consistent image.
Minimum usable size
of our portrait logo
is 18mm wide
Minimum logo size: secondary logo
Charity number
The wording you should use right across the UK is:
“Registered charity number 1107328
and registered in Scotland (SC039857)”.
Minimum usable
size of our
landscape logo is
32mm wide
As advised by the Charity Commission – it is a legal
requirement that the charity number wording be written on all documents issued by or on
behalf of a charity that are intended to persuade the reader to give money. This includes
notices, advertisements, material placed on websites and products that we benefit
from financially.
For any other resources you might need, please
contact your local fundraising manager.
And finally…
Good luck with your fundraising. Remember, every penny
you raise will make a real difference to children and
young people with cancer, and their families.
Want to find out more? Call us on
0300 330 0803
www.clicsargent.org.uk
15
www.clicsargent.org.uk
CLIC Sargent
Registered address:
Horatio House
77–85 Fulham Palace Road
London W6 8JA
0300 330 0803
[email protected]
12AC207
Registered charity number 1107328
and registered in Scotland (SC039857)
Every day 10 children and young people in the UK hear the
shocking news they have cancer. CLIC Sargent is the only
charity that offers them all round care and support.
www.clicsargent.org.uk
0300 330 0803
12SM207b
Registered charity number 1107328 and registered in Scotland (SC039857)