First Quarter, FY15 - Visit Champaign County
Transcription
First Quarter, FY15 - Visit Champaign County
VISIT CHAMPAIGN COUNTY QUARTERLY PUBLICATION OCTOBER 2014 REPORTING FISCAL YEAR 2015 | 1ST QUARTER | JULY–SEPTEMBER 2014 Telling Champaign County’s Story Telling our story to potential visitors is the key to bringing them to our community. We have to have a hook, something that catches someone’s interest enough for them to spend the money to travel here. But what is our story? Note from Our CEO.................................2 Visitor Inquiries........................................2 Major Events..............................................3 Hotel Information....................................3 40 North Update......................................4 Here & There..............................................4 Sales & Marketing Efforts......................5 Marketing Numbers...............................5 Web Updates.............................................6 Industry Partners.....................................6 It’s often asked what brings visitors to our community. We don’t have oceanfront attractions, mountains to climb or major theme parks. Yet where Champaign County lacks in natural wonders, it overflows with unique experiences. ART LIVES HERE « 27 5 26 » ART LIVES HERE BLUES, BREWS & BBQ FESTIVAL —If there’s one FESTIVALS GALORE SONS TOP TEN REASCE NE ROCKS OUR MUSIC PYGMALION MUSIC FESTIVAL KRANNERT CENTER FOR KRANNERT CENTER FOR THE PERFORMING ARTS THE PERFORMING ARTS 8 County is built barns to prove it. But and we’ve got the historic they’re music venues. more than just being barns, the Allerton Music Barn Held every September, in a 19th century Dutch Festival takes places illustrious classical hay barn while showcasing Barns at the University Round performances. The Register of Historic of Illinois, on the U.S. National giving a rustic opera, Places, is hosting its first atmosphere for the audience. 7 6 ALLERTON MUSIC BARN FESTIVAL SUMMER ARE MEANT FRIDAY NIGHTS IN you were just planning FOR MUSIC—Maybe , Champaign on having drinks in Downtown a local surprise, but then much to your on the corner of Dixieland band starts up Friday Night Live, Main & Neil St. That’s local performers a 13-week showcase for West, Champaign through 40 North | 88 jazz, County’s art council. Brazilian belly dancers, Americana, and sometimes, guests from mid-May entertain you and your the perfect start to to mid-August creating your summer weekend. FRIDAY NIGHT LIVE group, it could be the a male A Cappella entertainment you’re be The Other Guys, Choir. Either way, the THE SOUND—It could STUDENTS SUPPLY or the Parkland College Wind Symphony no better kind. University of Illinois is music. In our book, there’s students whose passion seeking is provided by — Original indie rock LOCAL BANDS RULE DJs? hip hop and and punk? Check. Live bands? Check. Check. 80s and 90s cover rock? Check. Parrotheads? Check. Country you want to hear, If there’s a musical genre local band covering we’ve got an incredible clubs, bars, theaters our of it at any number get up and dance, and outdoor venues. So scene. You never jam or chill out to our music the next legend. know who’s going to be 10 Agriculture; art; music; technology; sports; cuisine; shopping; outdoors; festivals—these are our experiences. These are the stories we have to tell. Each August, we print and distribute 70,000 Official Champaign County Visitors Guides. The guide serves as our primary marketing piece, getting into the hands of leisure travelers, conference attendees, sports families, group motorcoach travelers and international professionals. Telling these stories becomes more important when you understand the diversity of individuals we are reaching. —Every LEGENDS PLAYED HERE great musician has to start a lot of something somewhere. Turns out, indoor spaces but there’s Do any of outside. How about them got their start here. said for enjoying music by the 90 sound familiar? REO enjoying a concert surrounded Park? these artists or people Research Allison Krauss, Hum, high-tech companies at Speedwagon, Ludacris, The Didjits, unwind at OUTSIDE Every summer you can Poster Children, Elvis Brothers, ly family-friend Irving Azoff, Jack at Research Park with Head East, Dan Fogelberg, space. Or Headlights, and too PARK programming in an eco-friendly series McDuff, Braid, Starcastle, OUTSIDE AT RESEARCH 90S DAUGHTER the Vines concert many more to list. Vineyard’s Wine Amongst musicians. All sip Illinois wine at Alto a variety of local and regional MUSIC CENTER FOR AMERICAN from May–September featuring nothing beats a good beer garden. Fat City SOUSA ARCHIVES AND sometimes, go but don’t unique, 1103 S. Sixth St., Champaign you G ARTS are sure those make FOR THE PERFORMIN 236 Harding Band Building, beaten path, will not only lively KRANNERT CENTER .edu/sousa 0 | krannertcenter.com Bar & Grill, just off the with live music in their Urbana | 217-333-628 217-244-9039 | library.illinois for American Music holds diverse you’re properly entertained 500 S. Goodwin Ave., Center is to Center thirsty, they’ll make sure to New York and Kennedy The Sousa Archives and and museum artifacts magnificent What Lincoln Center is papers, archival records Center is to the Midwest—a outdoor space. collections of personal and from the nineteenth century Washington D.C., Krannert educational heritage music arts. KCPA is a premier documenting America’s by nationally and 300 for over ALLERTON showcase for the performing fall Saturday afternoon; setting as scholarship produced PARK & RETREAT BANDS—It’s a crisp POSSIBILITY PIER AT RIVER arts complex and is the to the present, as well conductors and the of CENTER performing and off, BEND FOREST PRESERVE musicians, University kick WE HAVE MARCHING the 515 to professional for Old composers, Timber Rd., Monticello laboratory for Fighting Illini Football Be at peace with nature internationally recognized concentration of year. A professional217-333-328 the Center also inperformances you’re tailgating waiting Champaign each the field. There’s home to the world’s largest s.edu inventors. The Center is opera and musicAtdepartments,7 | allerton.illinoi and sousaphones take of many significant County’s Harris,ofHerbie Illinois dance, theatre, hundreds abundant gardens. Marching Illini drumline by John Philip Sousa, one Emmy Lou a world asAllerton, also welcomes natural beautyoriginal From early famous artists suchyou. band movement and awaits compositions flash of brass. The turf Dance hosts internationally Morris Built where Mark as a that document the American private nothing quite like that spring Orchestra, residence through fall, our gorgeous Championships Hours: Mon, Tu, historical todaycollections the Chicago Symphony and Sinfoniain 1900, Allerton and avant-garde music. Hancock, gardens Symphony the Illini Marching Band our and Retreat rbanaPark Center is a historical the early evolution of electronic of bands every fall for that, we celebrate 10:00 a.m.–noon will leave you inspired. is home to the Champaign-U treasure owned by the 1:00–5:00 p.m., Wed blocks away. More than Just Group, west ofand . FREE. University of Illinois. for American Fr 8:30 a.m.–noon and Th, appointments Center trumpets calls can be heard the special with and Befitting a splendid Georgian de Camera. be opened Champaign Sousa Archives & County lies Allerton manor house, and 1:00–5:00 p.m. Can Park & marching history with the our national march, Stars the formal gardens feature Sousa’s—composer of Retreat Center, a truly extensive plantings Music where John Phillips be perused. and over 100 ornaments hidden gem with and sculptures to collection of papers can fourteen formal gardens discover. One of the Seven Stripes Forever—personal to take in. Over 100 Wonders of Illinois, The Park consists of over ornamentals have been 1,500 deliberately placed the Sangamon River, floodplains,acres, including /VISITCHAMPAIGN along the turns of every and upland forests, a meadow, lowland G» path so regardless of a 30-acre 800-369-6151 » VISITCHAMPAIGNCOUNTY.OR demonstration prairie and the time of year, you’ll over 14 miles of be accompanied by hiking trails. The Mansion an abundance of color. and Allerton Park Numerous sculptures offer an unforgettable setting for weddings Looking for outdoor activities add to the formality of and special events where to keep you moving? We the garden such as memories of place wander in the woods, invite you to matter most. The park the stunning Sun Singer find serenity while kayaking hosts a variety of events and the Fu Dogs on and kick back while fishing. With hundreds throughout the year, including of miles of hiking between the annual guard. Heading back forest preserves, the various Allerton Music Barn Festival. our five east, the Mabery Hours: Open daily park districts and Allerton Gelvin Botanical Gardens, from 8:00 a.m. to sunset, Center, you’ll never run Park & Retreat FREE. out of space to explore. located With approximately 10 miles of trails across at the Lake of the Woods grasslands, prairies and ANITA PURVES NATURE Forest Preserve, woodlands along the Salt Fork River, Homer CENTER boast some of the most 1505 N. Broadway, Urbana Lake Forest Preserve beautiful and diverse | 217-384-4062 for is a hikers. favorite Throughout the year, various urbanaparks.org/naturece flora in East Central Illinois. events are held to highlight nter Over eight Located at the north end wildlife of Crystal along Lake Park, acres, you can find a scenic the trails such as the this environmental education waterfall with facility is a Woodcock Walk or Owl natural resource to individuals, ALLERTON PARK & RETREAT CENTER an eye-popping bridge Prowl. over water lilies, At Sangamon River groups interested in learning families and Forest and the award-winning more about the Preserve, your hike might Miriam Davies outdoors. The Nature Center take features four Memorial Enabling Garden. you to the Lincoln Ash multi-purpose rooms, an Tree, one exhibit field station, On the south an Observation Room, of the largest in the state end of the University of the Audubon Nature with Illinois campus, the Shop and an Educator a circumference of more Resource Room. The Arboretum awaits. This than adjacent Busey Woods living laboratory, 13 feet! Escaping to Allerton is perfect for hiking and bird watching. Hours: created by student and Park & Retreat Center, Mon–Fri 8:00 a.m.–5:00 faculty alike, p.m., Sat 9:00 a.m.–4:00 covers 57 acres with a p.m., FREE. you’ll have over 14 miles variety of gardens of hiking trails. Designated throughout. The Idea Garden ARBORETUM one showcases of the Seven Wonders Lincoln Ave./Florida Ave., the latest in borders, ornamentals of Urbana HOMER LAKE 217-333-7579 | arboretum.illi and Illinois, the park consists FOREST PRESERV nois.edu E vegetables to inspire garden The University of Illinois of over 1,500 acres design. The Sen Arboretum is a living laboratory, including plant Cherry Tree Allee mesmerizes along the Sangamon collections and visitors as it facilities that support the ALLERTON PARK & RETREAT teaching, research River. On your hikes, you ushers in spring with the CENTER and public service programs blooming of cherry of several units may encounter native blossoms. Adjacent to throughout campus. Central the Arboretum, the to the Arboretum species, forest trees and was the development of Japan House Gardens the “All American wildflowers and dozens offer tranquility Selection Trial Gardens” established by a of species of birds from bequest from Miles C Hartley and harmony with tradtional in the early 90s. Other highlights of the the American Goldfinch Arboretum include to Japanese plantings. the Welcome Garden, Great Horned Owls. Hosta Garden, Kari Walkway and native ponds Indulge all your plantings, the Idea Want the latest blooms Garden, sponsored by Opportunities to enjoy Champaign County senses as you for your garden? Master Gardeners, and some peace on the Japanese Tea and are plentiful. Bring your Check out Parkland College’s explore our Dry Gardens at the Japan kayak or canoe to Champaign the water MABERY GELVIN BOTANICAL House. FREE. Kaufman Lake with Park District’s Annual Spring Plant Sale, GARDENS beautiful scenery from numerous held every the park surrounding MABERY GELVIN BOTANICAL you. The lake is also stocked May. Students feature annuals, with channel catfish, large GARDEN gardens. North Rt. 47 (Lake of the redear and bluegill sunfish mouth bass, tropical plants, perennials, Woods), Mahomet so bring your poles and herbs, 217-586-3360 | ccfpd.org bait out on Heritage Lake veggies and more that in Rantoul, a large, man-made with you! Get they cultivate Located just off State Route catfish, bass and blue lake that offers 47 in Mahomet is through their education. gill. 130 the Mabery Gelvin Botanical Forest Preserve showcases acres of clear water at River Bend Gardens in the Visit www.parkland.edu Lake of the Woods Forest the county’s largest lake, for Preserve. The gardens great spot for canoeing making a more information. boast some of the most and kayaking. Possibility beautiful and diverse Pier at the River Bend is universally accessible flora in east-central Illinois. so you can fish through Many couples have Artificial aquatic weeds railing slots. exchanged their wedding strung from the bottom vows in this colorful of the pier attract a wide array of fish, making setting. Favorite spots are the waterfall and it the best opportunity for those without a gazebo, and a moment boat. on the swing is definitely 3 DAYS SPEND A FEW FALL LISTENING TO INDIE-ROCK SMALL— BANDS, LARGE AND , MUSIC OUTSIDE BECAUSE SOMETIMES got incredible SOUNDS BETTER—We’ve to be Celebrating its tenth year, Pygmalion Music Festival to returns with a vengeance over Champaign-Urbana taking style. multiple venues, SXSW 2014, From September 25–28, from you can revel in tunes Football, CHVRCHES, American Tycho Panda Bear, Real Estate, and dozens more. Coinciding with this unbeatable lineup, a you’ve got the Made Fest, two-day curated marketplace featuring handmade and vintage sellers, and the and Literature Fest with authors Petty, poets Peter Orner, Audrey Sounds Jamaal May and more. like a perfectly indie weekend. OUTDOOR SPACES 4 9 Now Blooming THE GREAT OUTDOORS JAPAN HOUSE in order. The award-winnin g Miriam Davies Memorial Enabling Garden is a picturesque addition. FREE. So be sure to pack your hiking boots and fishing poles. Our great outdoors are waiting for you. In previous versions of our guide, we grouped attractions and events by broad interests—arts & culture, family-friendly, sports & outdoors, dining and shopping. It provided excellent information, but it did not comprehensively tell our story. As the production of the new guide loomed ahead, the staff took time to identify those things in our community that truly make us unique. It became clear that there are many stories that needed to be told. Discover local flavors at our small working farms or explore our bountiful gardens. Learn from our impressive technology and search out plentiful public art. Attend world-class festivals and dine in our abundant locallyowned establishments. Agricultural Adventures 6 » AGRICULTURAL ADVENTURES More than ever, our Visitors Guide explores these experiences that on their own make Champaign County exciting, but combined make our community a sensational destination. The exercise of reinvigorating our Visitors Guide re-energized the staff and board members on what makes Champaign County an ideal place to visit so we can collectively tell our story. AGRICULTURAL ADVENTURE GET TO KNOW YOUR FOOD GO WILD Forget “What Does the Fox Say?”. Find out the answers to “Do reindeer fly?”, “How do you milk really a cow?”, “How do bees make honey?” and so more when you explore much Champaign County’s animal kids to Hardy’s Reindeer adventures. Bring the Ranch where they can get up close with Alaskan Reindeer. Feed them their favorite snack—graham crackers—and you just might get a reindeer kiss! Prairie Farm invites kids to pet those farm animals that Old McDonald had—goats, sheep, horses, While you may not want pigs and more! to pet a bee, you certainly about their importance can learn more to our ecosystem at the University of Illinois Pollinatarium. Get hands on with animals at the University of Illinois’ Veterinary Medicine Open House, October 5, 2014, and see inside a fistulated cow, learn more about reptiles and amphibians HARDY’S and so much more! REINDEER RANCH Go on, get WILD! and pollinators 1356 County Road 2900 N., Rantoul 217-893-3407 | reindeerranch .com Hardy’s Reindeer Ranch offers a unique attraction for young and old alike. Pick a pumpkin in the pines, browse through the quaint gift shop, try your luck at figuring out the mysteries of the 10-acre Cornfusion maze and most importantly, kiss a real Alaskan reindeer! From November through December, the reindeer ranch is transformed into a Christmas wonderland. The store is reminiscent of days gone by with a pot-bellied stove, twinkling lights and wonderful smells. The western style banquet facility is available for a “Wild West” BBQ or outdoor weenie roast. Group entertainment packages are available. Open August– December; call for seasonal hours. Admission charge. POLLINATARIUM 606 W. Windsor Rd., Urbana | 217-265-830 2 life.illinois.edu/pollinatariu m The University of Illinois Pollinatarium is the first freestanding service science center in the nation devoted to flowering plants and their pollinators. Its location in the midst of the Arboretum brings together flowers WANT YOUR OWN COPY OF OUR 2014–2015 VISITORS GUIDE? Contact us at 217-351-4133 or go online at visitchampaigncounty.org/getinfo 800-36-.6151 » VISITCHAMPAIGNCOUNTY.OR G » physically and conceptually. Changing exhibits relate to world events and ongoing research on pollinators. Guests can explore beekeeping equipment, see live demonstrations and play interactive games. Because so much depends on pollination, the Pollinatarium is dedicated to increasing awareness and appreciation of pollination as a remarkable ecological partnership and an essential ecosystem service. Hours: Sat–Sun, 1:00–4:00 p.m., weekdays by appointment only, FREE. PRAIRIE FARM 2202 W. Kirby Ave., Champaign | 217-398-2583 champaignparkdistrict.com Prairie Farm features traditional farm animals such as sheep, pigs, horses, cows, goats, chickens, ducks and geese. Visitors are welcome to pet the farm’s animals in the petting area. Kids both young and old will enjoy crossing the footbridge that spans the farm’s miniature duck pond. Prairie Farm also offers educational programs and private party services. Open Memorial Day through Labor Day; Hours: Daily 1:00–7:00 p.m.; FREE (fee for trolley ride and some programs). /VISITCHAMPAIGN HARDY’S REINDEER RANCH 2 ARBORETUM 1 DIRTY PROJECTORS AT IT ALL—That’s AT THE CENTER OF PERFORMANCE CENTER educational Arts is the nation’s leading who for the Performing by architect Max Abromovitz right. Krannert Center arts complex. Built in 1969 Foellinger Great and professional performing Krannert Center features Hall at Lincoln Center, s a year, later designed Avery Fisher hosts over 300 performance space. Krannert Center Acrobats of perfect National the acoustically an Marsalis, Hall, featuring the likes of Wynton and the Mark Morris Dance with the 2014–2015 lineup Fleming, Rosanne Cash of Renée School China, of Illinois of the People’s Republic from the University dynamic performances Group. Mixed in with the sets the bar high. Music, Krannert Center OWNED HAVE A WORLD-REN County, thing we love in Champaign Park it’s a music festival. Champaign Mariposa District’s reinvigorated over Downtown Music Festival takes with nationally Champaign every July Braid, Jessica Lea recognized bands like and locals Mayfield, Cornmeal, PHOX The Curses. Shut like Common Loon and Summer Stage down Campustown with Partnership, from the Champaign Center activities along every July offering kids And you can’t side two-rocking stages. & BBQ, leave off Blues, Brews in June happening the last weekend blues musicians annually. With big name Witch, Hoodoo & Elmore Jason like and Albert Nikki Hill, Curtis Salgado with mouthwatering Cummings, combined ing brews, barbecue and thirst-quench Did we you’ll savor your weekend. are FREE? mention all these festivals n VENUES—Champaig BARNS MAKE GREAT on the foundation of agriculture Whether you want to pick the apples right from the tree, or buy ingredients locally an abundance of opportunitie for cooking, we have s to get to know your food. From spring through fall, do your shopping at any number of our local farmer’s markets where you can find the most seasonal ingredients. The Sustainable Student Farm Illinois supplies our residence at the University of halls with locally-grown, low-input sustainable food and is a living laboratory to connect students and the community to small-scale food systems. From May–Novem ber, you can buy their ingredients Thursdays on campus. Another excellent resource for local ingredients is the Meat Sales Room at the University of Illinois. More than your average butcher shop, it’s an integral part of the Meat Sciences program for students. The livestock is raised on University farms with the meat being processed in-house, even offering parts of the animal not readily available in most stores. Of course, you’ll want to learn producers and their processes. more about the Fruits Farm & Creamery A visit to Prairie will showcase Illinois’ first farmstead cheese-maki ng facility. Their “Animal Welfare Approved” goat dairy winning cheeses and amazing produces awardopen houses on Wednesday goat’s milk gelato. With evenings in the summers, breakfasts in the spring, pop-up dinners in the summer and group tours, you’ll meet the goats, walk through the orchard and garden and learn more about the cheese-making process. They also offer U-Pick peaches, apples and blackberries during their Wednesday open houses. More U-Pick is waiting for you at Curtis Orchard & Pumpkin Patch. From July 20–December 20, the whole family can enjoy walking the orchards with over 5,000 trees and 30 varieties of apples available throughout the season. Come fall, you can pick your own pumpkins and gourds too! Can’t make it to the farm? Don’t worry, we have plenty of stores that sell locally-grow n products. FARMER’S MARKETS CU SUNDAY MARKET Fluid Event Center, 601 N. Country Fair Dr., Champaign fluideeventcenter.com Year round, 8:00 a.m.–4:00 p.m., Sundays HOMER FARMER’S MARKET Caboose Park, Main & First St., Homer | homervillage. May–October, 5:00–7:00 com p.m., Wednesdays MARKET AT THE SQUARE Lincoln Square | Vine & Illinois St., Urbana urbanaillinois.us/market May–October, 7:00 a.m.–12:00 p.m., Saturdays SUSTAINABLE STUDENT FARM Anniversary Plaza (South of the Illini Union) | thefarm.illinoi May–November, 11:00 s.edu a.m.–5:00 p.m., Thursdays SHOP LOCAL INGREDI ENTS COMMON GROUND FOOD CO-OP Lincoln Square Village, 300 S. 217-352-3347 | commongrou Broadway Ave., Urbana nd.com MEAT SALES ROOM 1503 S. Maryland Ave., Urbana 217-333-3404 | meatandeggs Tuesday & Thursday, 1:00-5:30ales.illinois.edu p.m.; Friday, 8:00 a.m.–1:00 p.m. STRAWBERRY FIELDS NATURAL FOOD STORE 306 W. Springfield Ave., & CAFÉ Urbana 217-328-4262 | strawberry-fie lds.com WORLD HARVEST 519 E. University Ave., Champaign 217-356-4444 | worldharvestf oods.com DID YOU KNOW? The Morrow Plots at the University of Illinois are the oldest experimenta States. In fact, the Undergradu l cornfield in the United ate Library was built underground corn! to avoid throwing shade on the THE MORROW PLOTS NOTE FROM OUR CEO We start FY15 with the work plan theme “plant new seeds.” I’m pumped about this theme for two reasons. One, it playfully references our move into marketing Agricultural Adventures. More important, it indicates that we never stop growing and embracing new opportunities to showcase Champaign County. We’ve worked hard to create a solid foundation with many successes and challenges along the way. As we near the end of the 2012-15 strategic plan, we will work this fiscal year to make fundamental decisions and actions that shape and guide Visit Champaign County over the next few years. We will talk with our partners and stakeholders to make sure our actions indicate progress with performance feedback along the way. To implement this process, we’ve established a Strategic Planning Committee, along with our other board committees: Board Development, Finance & Operations, and Human Resources & Bylaws. Our board members also serve as liaisons to the Sales, Sports & Tourism Councils. CELEBRATING ECONOMIC IMPACT IN CHAMPAIGN COUNTY Each year, the Illinois Office of Tourism (IOT) travels the state to unveil the latest statewide economic impact numbers in addition to upcoming marketing initiatives. The caravan stopped in Champaign County, July 28, at Prairie Fruits Farm & Creamery, where it was announced that Champaign County had exceeded $300 million in direct spending for the first time. Board members, city council and state representatives, area attractions, IOT and staff celebrated the significant increases with tastings of Prairie Fruits Farm & Creamery’s goat cheese and gelato. In addition to the 2.7% increase in direct spending to $306.6 million, Champaign County saw local tax receipts grow by 2.1% to $5.07 million, payroll increase by 2.4% with jobs growing 0.8% to 2,520. State and local tax receipts also saw significant increases with a 4.2% increase from $18.67 million to $19.44 million. Jen Hoelzle, Deputy Director, Illinois Office of Tourism 2 | OCTOBER 2014 | visitchampaigncounty.org This past quarter, I’ve enjoyed the opportunity to recognize our public and private partners for their FY14 support, whether it was a formal presentation at a council/village board meeting or a little more informal over a cup of coffee. We are very appreciative of our funding Savoy Mayor Robert McCleary partners and look forward to continuing this journey together, especially with our new tourism growth markets. Speaking of new—hopefully you’ve seen the updated format of the Visitors Guide, which truly tells the story of Champaign County in a whole new way. Make sure you discover your own backyard. In addition to our tourism industry partners, we extend our thanks to the industry job force and other stakeholders who support the VCC efforts and look forward to your continued involvement. It takes a unified community effort to drive economic development through tourism. We are making good progress! Jayne DeLuce VISITOR INQUIRIES 4st QTR Web, Mail, Email 130 Phone 519 Welcome Center 262 TICs & Local Bus.* 25,277 Grand Total 26,188 We collect data on how many information requests we receive via our various methods of communication: web, mail, email, phone and Welcome Center walk-ins. *TICs (Illinois Interstates, Market Place Mall, Willard Airport, Illinois Terminal) are off-site locations where we distribute Visitors Guides. Additionally, Visit Champaign County weekly supplies local businesses with guides. This number reflects the combined amount of Visitors Guides distributed. INTERNATIONAL HUMANITARIAN AWARDS On September 25, the cities of Champaign and Urbana awarded three International Humanitarian Awards at the I Hotel & Conference Center. AgriTours Illinois was recognized as a leader in hospitality at the event. Angela accepted the award on behalf of Visit Champaign County, thanking the many organizations and individuals that are essential to the success of the program, giving thousands of international visitors the opportunity to learn about our rich agriculture industry. Congratulations to Carl W. Burkybile for his Humanitarian Relief award and Jackie Corlett Johnson for her Trade and Business award. Your efforts to improve lives around the world are inspiring. IHSA FISH FRY The Champaign Urbana Hotel Lodging Association (CUHLA) and Visit Champaign County staff took an Illini tailgate to the Illinois High School Association (IHSA) Offices, August 8, for our second annual “Fish and Chicken Fry”. With perfect weather, board members, hoteliers and staff had a great time celebrating the success of this year’s IHSA events held in Champaign County. MAKING MUSIC TOGETHER The Pygmalion Music Festival, held September 25–28, celebrated its tenth year by bringing in major headliners in the indie rock genre. Thousands attended over the four days to catch one of the dozens of concerts throughout Champaign-Urbana or to shop at the second annual Made Fest or learn from authors at the Lit Fest. To help grow the event, Visit Champaign County aided Pygmalion organizers secure a $75,000 Tourism Private Sector Grant from the State of Illinois’ Office of Tourism. This year’s event helped support the new additions to the festival and additional support for international bands. HOTEL/MOTEL INFORMATION 1st QTR Occupancy Rate 62% Average Daily Rate $75.10 This data is collected and reported by STR®. SALES NUMBERS 1 QTR st Meetings, Conventions, Sports BOOKED 9 Meetings, Conventions, Sports LEADS 10 Inbound Motorcoach & Other Leisure Groups BOOKED 8 Total Sales Contacts (Sports, Meetings & Leisure) 1,946 Events, Groups & Leisure Serviced 59 Trade Shows/Meetings Attended 5 Important note: These sales numbers reflect business generated by the Visit Champaign County and are not representative of the entire Champaign County community. NEW STAFF This summer, Visit Champaign County participated in Unit 4’s and the City of Champaign’s Summer Youth Employment Program. We welcomed Centennial junior Darien Adams for six weeks. He helped the staff prepare for the Bloomington Gold Corvette show, assisted with social media, and researched potential sporting events and area conferences. We wish Darien the best of luck in his next few years of high school! We also welcomed Leah Stover on the staff as a part-time Customer Service Assistant. Leah comes to Champaign County after working for Carbondale Tourism in Southern Illinois and is assisting in many marketing activities including social media, the e-newsletter, website updates, blogs and much more. We’re excited to have her in our community! “ The Game Day All Star event was excellent. Lots of smiling faces all weekend and rave comments about the Dodds 4-plex. Big thank you to the CPD [Champaign Park District] staff for all their ideas and hard work making us all look good.” —Don Flynn, Game Day USA “We know how much you, Cory and the team do, and we are very grateful. It is good to work with a CVB that is so interested in their community and the events that come to town. You should be very proud of your team” —Guy Larsen, Bloomington Gold USA 3 | OCTOBER 2014 | visitchampaigncounty.org HERE, THERE & EVERYWHERE Historic Farm Days Every summer, thousands of tractor enthusiasts flock to Penfield for the annual Historic Farm Days. Held July 10–14, Visit Champaign County welcomed visitors from around the Midwest, directing many to the antique show at Gordyville. The show had hundreds of antique tractors, with a special exhibit from Ford. Sister Singers Network After several years of planning, the Sister Singers Network National Women’s Choral Festival took over Krannert Center for the Performing Arts, July 23–27. Hundreds of women from choirs spanning the country attended workshops and participated in numerous performances. Visit Champaign County hosted a welcome table during registration and welcomed these talented ladies to our community. New Faculty & Staff Orientation FRIDAY NIGHT LIVE The streets of Downtown Champaign came alive May 30–August 22 as 40 North presented their third annual Friday Night Live series. Held every Friday from 6:00–8:00 p.m., local artists and entertainers from hula hoopers, jazz musicians, live Juke Boxes and caricaturists drew crowds on three corners in the area. This year’s cycle continued to grow, significantly bringing more patrons to Downtown restaurants, bars and shops, while also showcasing the incredible talent in Champaign County. As the University of Illinois prepares to start their new academic year, many new faculty and staff are welcomed at the orientation fair, held August 19. Angie and Terri set up an informational table for new faculty and staff where they answered many questions about our community, from where to buy winter clothing to the best places for organic foods. This is an excellent opportunity to educate new residents on the many offerings in our community. Jayne addressed the group as keynote speaker during the closing session, stressing the importance of discovering your own backyard. CU Pride Fest The fifth annual CU Pride Fest moved to Downtown Champaign, September 6, bringing with it the state’s only Pride parade outside of Chicago. Thousands of people attended the vendor area where Visit Champaign County welcomed residents and visitors. Kids activities, the parade and after-hours drag shows brought an impressive range of ages and demographics to Downtown, where all celebrated our diverse community. RST 101 In an effort to help young students understand the exciting profession of tourism, Jayne, Angela and Terri spoke with a Recreation, Sports and Tourism class at the Univerisity of Illinois on September 24. We highlighted the many ways that tourism intersects with the potential professions they are exploring. This is a great opportunity to share our efforts locally, and meet potential interns or volunteers. Illinois American Water Tour The VCC staff had the opportunity to tour Illinois American Water’s state-of-the-art water plant, September 22. This behind-the-scenes tour offered the staff an excellent education on the many steps our water takes before it’s delivered in our pipes. Thank you to our Tourism Industry Partner for all your work to keep our water supply safe! Sales Council Sales Council met at Jupiter’s at the Crossing, September 9, to discuss the tradeshows we attended and the leads/contacts generated. We also discussed planning our annual celebration event in Springfield for planners and contacts who bring business to Champaign County. 4 | OCTOBER 2014 | visitchampaigncounty.org Sports Council GETTING TO KNOW HOMER In ongoing efforts to discover our own backyard, Visit Champaign County staff and board members visited the sites in Homer, September 25. The morning was spent exploring our county’s hidden gem, Homer Lake, learning in the Interpretive Center and playing on the Natural Playscape. The team then visited the Homer Historical Museum, filled with information and artifacts on the town’s storied past. A visit to Homer Soda Company was in order to taste a variety of the glass-bottled sodas followed by a shopping visit to Ms. Becky’s Country Store. Lastly, the group enjoyed a delicious hearty meal at the Philo Tavern, featured on our Triple D Galore Along I-74 brochure. Sports Council, held September 3, educated everyone about the new sport of Foot Golf. As it quickly spread across the country, Lake of the Woods Golf Course has added a course. Illinois has the second most courses in the United States. Tourism Council The Tourism Council met at the Visit Champaign County Welcome Center, July 23 to discuss the upcoming Hidden Treasures and Flavors of Champaign County on October 11 as well as discussed ways to market to University of Illinois students. SALES & MARKETING EFFORTS Welcome to Champaign County! Champaign County offers a micro-urban oasis that enjoys the benefits of a city with the charm of a big small town. Discover the many bars and restaurants, shops, galleries, theaters, attractions and more in our walkable districts, as as all of our hotels and well attractions county-wide. For more information on all there is to experience in Champaign County: visitchampaigncounty.org | 800.369.6151 BUSINESS DIRECTORY For more information on promoting your business with the Champaign Center Partnership: champaigncenter.com | 217.352.2400 MAPPING IT OUT Connect Marketplace Panera Bread Spoon House Korean Kitchen Subway 31. Mia Za’s 32. Murphy’s Pub* 33. Orange Leaf Frozen Yogurt Which Wich 34. Panda Express 75 69 74 73 77 70 50 68 65 15 24 20 Champaign, IL 65 77 74 44 47 5 20 73 80 23 40 57 33 84 41 31 19 27 56 9 67 88 51 1 MA45 30 24 13 60 IN 79 70 35 78 72 89 69 87 62 16 59 12 37 6 38 11 34 7 63 36 15 17 83 46 81 22 32 75 50 39 2 85 68 49 14 3 26 25 71 28 2918 10 52 55 82 42 53 76 61 43 66 MAP KEY Accommodations Champaign County Media 7 29 36 19 49 55 58 33 28 8 10 37 43 34 30 53 32 38 14 63 54 62 17 57 3 44 61 23 16 22 40 31 12 9 2 47 13 18 60 46 41 48 56 26 21 Welcome Center Financial Instituion Museum Theaters & Galleries Other Wellness & Personal Care Other Theaters & Galleries Shopping Wellness & Personal 8 2 40 25 11 5 35 13 7 41 33 24 9 14 29 3 32 36 15 2 19 31 42 37 34 6 12 16 21 26 15 4 24 2 1 1 8 38 23 11 21 20 20 18 39 12 14 22 23 9 22 17 Theaters & Galleries 83. Figure One 84. The Art Theater Co-op* 85. Indi Go Artist Co-Op* 86. Virginia Theatre* *Denotes Champaign Center Partnership 9 4 6 Members | 217.352.2400 4 10 1. Allerton Park & Retreat Center 2. Alto Vineyards 3. Campus Visitor Center 4. Champaign County Historical Museum 5. Chanute Air Museum 6. Curtis Orchard 7. Gordyville USA 8. Hardy's Reindeer Ranch 9. Japan House 10. Krannert Art Museum & Kinkead Pavilion 11. Krannert Center for the Performing Arts 12. Memorial Stadium 13. Museum of the Grand Prairie at Lake of the Woods 14. NCSA: Blue Waters Supercomputer 15. Olympic Tribute & Laborer's Memorial 16. Orpheum Children's Science Museum 17. Pollinatarium 18. Prairie Farm 19. Prairie Fruits Farm 20. Sousa Archives and Center for American Music 21. Spurlock Museum 22. State Farm Center 23. University of Illinois Arboretum 24. Virginia Theatre 25. William M. Staerkel Planetarium 26. Wyldewood Cellars 6 1. America's Best Inn & Suites 18. Hilton Garden Inn & 2. America's Best Value Inn Conference Center 3. Baymont Inn & Suites 19. Holiday Inn Express 4. Best Western Paradise Inn 20. Homewood Suites by Hilton 5. Candlewood Suites 21. Hyatt Place 6. Comfort Suites 22. I Hotel and Conference 7. Country Inn & Suites Center 8. Courtesy Motel 23. Illini Union Hotel 9. Courtyard by Marriott 24. LaQuinta Inn 10. Days Inn Rantoul 25. Magnuson Heritage Inn 11. Drury Inn & Suites 26. Manor Hotel 12. Eastland Suites Hotel & 27. Microtel Inn Conference Center 28. Motel 6 13. Extended Stay America 29, Quality Inn & Suites 14. Fairfield Inn 30. Quarters Inn 15. Hampton Inn 31. Ramada 16. Hawthorn Suites by 32. Red Roof Inn Wyndham & Conference 33. Residence Inn by Marriott Center 34, Sleep Inn 17. Heritage Inn Motel 35. Super 8 Champaign Champaign, IL 36. Super 8 Rantoul 37. Super 8 Urbana 38. TownePlace Suites by Marriott 39. Urbana Landmark Hotel 40. Value Place 41. Wingate Inn 42. Wyndham Garden Inn & Conference Center 217-351-4133 “ I received a call today from someone that checked your site, found us and made reservations at our place to stay for their son’s graduation next spring! Thanks again for getting us in so quickly.“ —Alisa Chapman, The White Dove Garden Bed & Breakfast READER RESPONSE FROM ADVERTISING 1st QTR 2,351 Visit Champaign County advertises to thousands of Illinois residents with lead generation campaigns that results in thousands of direct requests for information on Champaign County. 1st QTR Placements 57 MEDIA CONTACTS 1st QTR Releases Sent 5 1. Akademika 2. The Avenue 3. Busboom Castle 4. Gold’s Bed & Breakfast 5. Hubert House 6. K.C. Hansen Bed & Breakfast 7. Linda’s Oak Meadows 8. Nickell Country Home 9. Senator’s Inn & Pub 10. Sweet Dreams Bed & Breakfast 11. Sylvia’s Irish Inn 12. The White Dove Garden Champaign County Welcome University of Illinois Campus Center, 108 S. Neil St., Champaign Welcome Center—Alice Campbell Alumni Center, 601 S. Lincoln Ave., Urbana Market Place Mall, 2000 N. Neil St., Champaign Illinois Terminal, 45 E. University Ave., Champaign University of Illinois Willard Airport, 11 Airport Rd. , Savoy As the new Visitors Guide hit the shelves, it was important to ensure our website communicates the same information. A new section on Agriculture Adventures was added highlighting farmers markets, educational opportunities, local ingredients and farm-to-table experiences. In addition to this new section, pages were added or updated showcasing our new maps as well as the many ways to get around the community, whether it’s by bike, bus, Zip Car or Amtrak. A new page featuring annual festivals and events was created, as well as pages on Destination Downtown and Microbreweries. STORY COVERAGE 26 5 1 10 18 16 11 3 WEBSITE UPDATES The Farm Progress Show, August 26–28, the largest outdoor farm event, annually hosts nearly 600 exhibitors displaying new farm equipment, tractors, combines and farm implements, and many additional farm supplies and services. Producers from around the world attend this key annual agricultural event. Held in Boone, Iowa, Angela and agricultural partner, the Quad Cities Convention and Visitors Bureau set up a booth in the International Welcome Tent promoting AgriTours Illinois to hundreds of international visitors attending the show. The Farm Progress show plays a key role in bringing in agricultural visitors from around the world. 28 3 12 108 S. Neil St. Terri attended Travel Media Showcase, August 5–8, in Lake Charles, Louisiana where she met with 28 travel writers. Many were surprised by the many article possibilities, with several articles already published as a result of the conference. Upcoming familiarization (FAM) tours with the writers will continue to bring out fresh editorial about our community. 7 25 10 30 36 19 Wellness 87. Dulak Pilates Center* 88. Evolve Fitness* 89. Kessler Optical* 301 N. Neil St. | Champaign Over 25 appointments with qualified meeting planners were held at the Small Market Meetings Conference in Mesa, Arizona, September 28–30. The speed networking sessions proved beneficial for Cory when sharing information about Champaign County and gathering more sales information from the planners, with the follow up proposals coming soon. 5 27 8 Shopping champaigncenter.com Disclaimer: This map was created in a joint partnership with Visit Champaign County and the Champaign Campustown in Champaign as Center Partnership (CCP). The map well as all CCP members as of August 30, 2014. includes many shops, bars, restaurants, theaters and galleries in Downtown, Midtown and Small Market Meetings Care COUNTYWIDE MAP 7 17 60. Austin’s Sportswear* 61. Champaign Surplus* 62. Christopher’s Fine Jewelry & Design* 63. Circles Boutique 64. Columbia St. Roastery 65. Complete Care Pharmacy* 66. Custom Flooring & Acoustics 67. Exile on Main St. 68. Furniture Lounge* 69. G-mart Comic Books 70. Jane Addams Book Shop* 71. Jon’s Pipe Shop 72. Joseph Kuhn and Company* 73. Meyer Drapery 74. Paca Salvage Warehouse 75. Robert’s Jewelry 76. Rogards Office Plus* 77. Simply Amish 78. Skins-N-Tins Drum Shop* 79. Spritz Jewelers* 80. Steam Industries* 81. Ten Thousand Villages* 82. Walnut Street Tea Company Media 45. News-Gazette/WDWS, WUIL, WHMS* 46. WEFT* 3 13 48. Champaign Park District* 49. CU Speech Consultants* 50. City of Champaign* 51. Clark Dietz* 52. The Conservatory of Central Illinois* 53. CUMTD - Illinois Terminal* 54. Emmanuel Memorial Episcopal Church* 55. Inman Place* 56. One Main Development* Rose Price Prudential Landmark* 57. Mary Ann Royse Law Firm* 58. Sunset Funeral Home* 59. The Up Center * 5. 301 Mongolia 6. Aroma Café 7. bacaro Wine Lounge 8. Bentley’s Pub 9. Big Grove Tavern* 10. Black Dog Smoke & Ale House 11. Blind Pig Brewery 12. Blind Pig Co. 13. Boltini Lounge* 14. Brass Rail 15. Café Kopi* 16. Cowboy Monkey 17. Cream & Fluffer 18. Derailed 57 19. Desthil Brew Works 20. Dublin O’Neils 21. Escobar’s* 22. Esquire Lounge* 23. Farren’s Pub & Eatery 24. Guido’s Bar & Grill 25. Highdive 26. Jupiter’s Pizza 27. Ko Fusion 28. Maize Meixcan Grill 29. Memphis on Main 30. Merry Ann’s Diner 31. Miga 32. Mike N Molly’s 33. Nitaya Thai Restaurant 34. Pekara Bakery* 35. Peking Garden 36. Quality 37. Radio Maria 38. Sam’s Café 39. Seven Saints 40. Soma 41. Sushi Kame 42. The Clark Bar 43. Tumble Inn 44. Wedge Bar Shopping Food & Drink Media Museum Museum visitchampaignc 47. Orpheum ounty.org Children’s Science Museum* Other Food & Drink 48 45 51 DOWNTOWN Food & Drink BUSINESS DIRECTO RY Accomodations 217-351-4133 1. Hyatt Place Champaign-Urbana* Financial Institutions 64 2. Busey* 3. Regions Bank* 4. YG Financial * 86 27 6 42 49 5 39 Financial Instituion 4 21 54 11 35 59 4 Disclaimer: This map was created in a joint partnership with Visit Champaign County and the Champaign and galleries in Downtown, Midtown Center Partnership (CCP). The map and Campustown in Champaign includes many shops, bars, restaurants, as well as all CCP members as of August 30, 2014. theaters Members 8 52 25 See reverse side for Downtown Champaign and an area map of Champaign County. *Denotes Champaign Center Partnership 1 The Champaign Center Partnership is a not-for-profit business organization with Downtown, Midtown and the mission of marketing the and important areas of Campustown districts as unique town to visit and enjoy. Partnership encourages The collaboration between and the three districts to businesses increase awareness of Center City. 58 Cory attended the USOC Sportslink in Chicago, September 23–25, which brought the US Olympic Governing Bodies to meet with destinations from all over the country. Cory met with several of the different sports represented, with upcoming opportunities in tennis, archery and badminton. Sports Illinois sponsored the closing reception at Navy Pier. 5 | OCTOBER 2014 | visitchampaigncounty.org 71 76 66 67 7865 108 S. Neil St. US Olympic Sportslink Farm Progress Show 72 MIDTOWN There are so many great restaurants, shops, galleries, attractions and more MAP KEY in Champaign County to highlight. In a joint effort with the Champaign Center Partnership (CCP), Visit Champaign County created maps that highlight these businesses while also being an easy-to-use asset for visitors. The maps showcase the walkable areas from Downtown to Midtown to Campustown, with CCP members and area businesses plotted. Additionally, the countywide map indicating area hotels and attractions is included. The maps are available in pads of 100 and have been distributed to area businesses and hotels for resident and visitor use. To get copies of the maps, contact us at 217-351-4133 or go online to visitchampaigncounty.org/plan-your-trip/ maps-transportation. Collinson Media once again hosted an incredible Connect Marketplace event in Orlando, August 21–23, bringing in hundreds of meeting planners to meet with destinations. Cory attended and focused his marketing and sales efforts on the Specialty Market, including many Fraternity and Sorority groups, generating several proposals. Travel Media Showcase CAMPUSTOWN Food & Drink 35. Papa Del’s 1. 6 Minutes Asian Wrap Food & Drink 36. Penn Station East Coast 6 Minutes Chinese Subs 64. Boneyard Coffee and Tea* 37. Pizza Hut K-Bowl 65. Maize Mexican Grill 38. Potbelly’s 2. Antonio’s Pizza by the Slice 66. Manzella’s Italian Patio Starbucks 3. Asian Taste 67. Chester Street Dance Club 39. Red Lion* Fat Sandwich Company* 68. Fat City Bar & Grill Station 211 Insomnia Cookies 69. Fiesta Café 40. Sushi Rock 4. Auntie Lee Chinese Kitchen 70. Layalina Mediterranean Grill 41. The Cookie Jar 5. Bangkok Thai & Pho 911 Museum 42. Tortica’s Empire Chinease Restaurant 71. Champaign County Historical 43. Wendy’s 6. Bo Bo China Museum at the Cattle Bank 44. White Horse Inn Los Amigos 45. Wingin Out The Slice Other 46. Woori Jib 7. Bombay Indian Grill 72. Prosperity Garden Inc.* 47. Zorba’s Papa D’s Bar & Grill Shopping 8. Caffe Bene Financial 73. Cracked Glass* 9. Cassablanca Kabob House Institution 74. First Street Antiques 10. Chipotle 48. University of Illinois 75. Habitat for Humanity Restore* Noodles & Co.* Employees Credit Union* 76. Dallas & Company 11. Chopstix 77. I.D.E.A. Store* 12. Clybourne* Other 13. Cocomero 49. Bankier Apartments* Wellness & 14. Cold Stone Creamery 50. JSM Development* Personal Care 51. Roland Realty, Inc.* Jersey Mike’s Subs 78. Ippatsu Salon* 15. D.P. Dough 52. Venue 51* 16. Dunkin Donuts CCP Members Shopping 17. Evo Café 53. Apricot Lane* Outside Map Area 18. Firehaus* Ragstock* Bank Champaign* 19. Flat Top Grill 54. Gameday Spirit* Educational Dividends* 20. Green Street Café 55. Illini Eyecare* Midlands State Bank* 21. Illini Inn 56. Illini Union Bookstore Pepsi-Cola CU Bottling Co.* 22. It’s Brothers Bar & Grill 57. Johnstown General Store* SJ Broadcasting* 23. Jimmy John’s Underground Printing* 24. Jimmy John’s Underground Shirts 25. Joe’s Brewery 58. Other Realm Comic Books 26. Kam’s 59. Smoke Shack 27. Lai Lai Wok 60. Te Shurt 28. Legends Bar & Grill* 61. That’s Rentertainment 29. Mandarin Wok 62. TIS Bookstore* Sakanaya 63. Urban Outfitters 30. McDonald’s visitchampaigncounty.org VISITCHAMPAIGNCOUNTY.ORG WEB STATISTICS & FIGURES WEBSITE REPORT TOP VISITED PAGES VISIT CHAMPAIGN COUNTY PARTNERS OUR MISSION 47,503 Visits 15,465 Visits from Mobile Site 151,467 Page Views 73.60% New Visits 2:05 Avg. Length of Visit 2014–2015 FOUNDING PARTNERS City of Champaign PLATINUM PARTNERS University of Illinois GOLD PARTNERS Champaign County Village of Savoy SILVER PARTNERS Allerton Park & Retreat Center | Busey Illinois American Water | The News-Gazette Village of Rantoul BRONZE PARTNERS Carle | McDonald’s | Robeson Family Benefit Fund University of Illinois Employees Credit Union Village of Mahomet | Village of St. Joseph City of Urbana For information on our Tourism Industry Partner Program and how you can support our mission visit: www.visitchampaigncounty.org/partners 6 | OCTOBER 2014 | visitchampaigncounty.org Calendar of Events Things to Do Attractions Accommodations Dining Reception Venues (First time in Top Visited Pages) Visit Champaign County is the official tourism destination marketing and management organization for Champaign County. Our mission is to market Champaign County and a diverse set of events, in collaboration with community stakeholders, to attract and serve visitors, and to positively impact the local economy and quality of life. BOARD OF DIRECTORS Rich Thomas, Chair, Village of Rantoul, Retired Rachel Coventry, Vice Chair, Curtis Orchard Rob Kowalski, Treasurer, City of Champaign Jayne DeLuce, Secretary (ex-officio), Visit Champaign County Mike DeLorenzo, University of Illinois Marci Dodds, City of Champaign Victor Fuentes, El Toro Restaurants Richard Helton, Village of Savoy Greg Knott, Parkland College Dave Krchak, Thomas, Mamer & Haughey Max Mitchell, Champaign County Board Victor Patterson, Hyatt Place Jody Quiram, Gordyville USA Dennis Robertson, Market Place Shopping Center Dan Waldinger, Village of Mahomet VISIT CHAMPAIGN COUNTY STAFF 217.351.4133 | 108 S. Neil St., Champaign, IL 61820 Jayne DeLuce, President & CEO Angela Bradford, International & Leuisure Group Sales Director Cory Hatfield, Sales & Sports Director Terri Reifsteck, Marketing & Business Development Director Angie Poe, Office Manager Clark Sorensen, Customer Service Assistant Leah Stover, Customer Service Assistant Leslie Lundy, Finance Manager