Readability of Food Product Labels

Transcription

Consumer Interest Alliance Inc.
Typographic Evaluation of Lists of Ingredients
By
Marilyn Metz PhD.
with assistance from
Mary Alton Mackey PhD.
Financial support from Industry Canada to conduct the research on which this report
is based is gratefully acknowledged. The views expressed in this report are not
necessarily those of Industry Canada or of the Government of Canada.
March 31, 2007
The Consumer Interest Alliance Inc. (CIAI) is an emerging working coalition of members
deeply concerned with consumer interest through cooperation, discussion and representation
with other players in the Canadian economy. It has been established to fill the existing gaps
in active, national grassroots-based consumer representation and research based submissions.
The opinions expressed in this document are solely those of the authors
Products that could not be scanned for the production of a PDF version of the Typographical
Scoring (TVScore©) of List of Ingredients and in the PDF version of the Readability of Food
Product Labels report were photographed by a professional photographer, Stuart Murray who
holds the copyright for the digital photographs. The photographs were supplied to the
researchers courtesy of Stuart Murray for reproduction in the TVScore© and the Final
Research Report.
Contact information:
37 Helena Avenue, Toronto, Ontario M6G 2H3
www.ciai.ca Tel: 416-657-1756, e-mail: [email protected]
The principle project researchers are:
Mary Alton Mackey PhD
Alton Mackey and Associates
379 Markland Drive
Toronto, Ontario M5C 1S1
Tel/Fax: 416-626-2448
e-mail: [email protected]
Marilyn Metz PhD
Marimetz Consulting
207 Lakeview Avenue
Pointe Claire, Québec H9S 4C7
Tel/Fax: 514-697-7447
e-mail: [email protected]
Part 1: Labels 1 to 29
Analysis of Design and Typography on Lists of Ingredients on
Food Product Labels
Selection of Food Labels Examined
Researchers made a selection of one hundred food products. Selections were
made in three major cities, in three large supermarkets. The criteria for products selected
were that they be popular or store brands readily available in a variety of stores. Products
were chosen to represent the food groups in the Canada Food Guide, and to demonstrate
presentation of information that is both easy to find and easy to read as well as hard to
find and hard to read. None of the products selected is a speciality product. Products
were purchased in Toronto, Winnipeg and Montreal between August and November
2006.
Scoring of the Design and Typography of Food Labels
The design and typography of the ingredient list on 100 labels of popular brands
of food products were scored using the Typographic Variable Score© (TVScore©,Metz,
1996). The scoring matrix and the procedure are included below. This TVScore Matrix,
which examines the relationships between overall typography, is highly correlated with
ease of reading (Metz, 1996). The TVScore© uses a fault system with a score of 0 if
print factors are within the Zone of Optimal Typography (ZOT). Deviations from the
ZOT are given weightings related to the degree of deviation from ZOT. See the notes
following the TVScore© matrix for the procedures and coding of the variables.
The variables were assessed visually using an overlay typometer and a screening
overlay. The overlay typometer was used to measure the distance between the capital or
cap line and the baseline. A screening overlay was used to measure contrast.
TVScore © Criteria and Scoring Procedure
A Typographic Variable Scoring (TVScore©) system developed to provide
an objective measure for the typography of each consumer product ingredient
label. The TVScore© procedure was designed to examine the relationships
between overall typography and participants' rating of ease of reading, and
attractiveness of selected consumer product instruction labels. The TVScore©, is
based on the optimal or safe zone for typography (Paterson & Tinker 1940;
Tinker, 1963), which Sutherland called the Zone of Optimal Typography or the
ZOT (1989).
Fault system
In devising the Typography Variable Score, a score of 0 was given if a print
characteristic was within the ZOT. Deviations from the ZOT were weighted
according to their degree of deviation from ZOT. For example, the optimal case
presentation is a mixed use of Capital and lower case letters. The use of mixed
case therefore, was scored 0. The use of some all-capital print in the text, a minor
deviation, was given a fault weight of 1, while text in all-capital print was given a
fault weight of 2. The accumulated deviations from ZOT are reflected in the
TVScore©. The higher the TVScore©, the greater the number of deviations from
the ZOT.
Categories of ingredient labels
A TVScore© was calculated for each product ingredient label selected for
the study. Ease of reading was not deemed to depend upon product classification
or size; therefore, the same typographic variables and values were used for all
categories of labels whether on small size containers, large containers or food in
pressurized containers considered hazardous products. Line length, while an
important variable in readability, is disregarded as a criteria in this scoring
Alton Mackey and Metz
procedure, since the line lengths on ingredient labels were nearly all non-optimal.
Sans serif print was disregarded as a criteria for the same reason. However serif
print when used was noted on the scoring matrix, but not in determining the
TVScore©.
Assessment of variables
The variables listed below were assessed visually and measured using an
overlay typometer and a screening overlay. The typometer was used to measure
the distance between the capital or cap line and the baseline to determine point
size. A screening overlay was used to measure contrast. Descriptive data were
compiled on the typographic variables of each product in the study. The matrix
developed for TVScoring©, based on the ZOT, is presented in the following table.
The Typography Variable Scoring Procedures for coding of the variables are
presented as notes to the TVScore matrix and follow the matrix.
TVScore © Typography Variable Score
Product Number__________
Area scored: List of ingredients
Brand Name________________________________________Common
Name____________________________
Feature
Print
Size in points Condensed
Bold / Italic
Reverse print
With added
leading
Colour alert*
Colour contrast
80%
Below 80%
Leading
measured
baseline to
baseline
Organization
Points
120% of print
100% (leaded solid)
Bold heading
Text run together
Case
Mixed
Some all capital
All capital
Line
Not
applicable
(most: too
short)
Over 28 picas
Curves around
container
Justification
Left
Full
Centered / shaped
Hyphenation
Abbreviation
Surface
Matt
Parentheticals in text
**
Ingredients in
ingredients
Shiny
Light reflecting
Print
reproduction
Text read
through
Clear
Fuzzy
Bleeding / echoes
Contents
Watermark light
Watermark dark
Faults
Leaded less than
100%
TVScore
*Presbyopia (blue, violet, blue/green) and Colour blind (red on green or green on red)
Notes to TVScore Matrix
TVScore© Typography Variable Scoring Procedures.
Products were rated for typographic variables and assigned a Typographic
Variable Score based on the following criteria:
1.
Style of print.
Serif print is considered desirable and optimal. In order to have clear print
reproduction, sans serif print is also considered acceptable. No faults were
assigned based on the use of serif or sans serif print.
The use of condensed print on consumer product instruction labels is a
major deviation from ZOT. Condensed print is designed to use less than the
normal width between letters and between words. Condensed or compressed print
is used when more letters must be squeezed into a limited space resulting in
alteration to the usual visual cues for the reader, making letters and words more
difficult to discriminate.
2.
Print size.
Print size is determined by measuring the distance between the capline of
the capital letters and its baseline by means of a typometer.
Print that is 8 to 14 point size is considered optimal.
Print that is larger than 14 point, or between 7 and 7.5 point is considered a
minor deviation from optimal and assigned one fault point.
Print that is smaller than 7 point is given fault points as the print size
decreases. Six to 6.5 point size is given 2 faults, 5 to 5.5 point size is given 3
faults and smaller than 5 point size is given 4 faults.
Ease of reading decreases with print size for all readers (Craig, 1980;
Spencer, 1968; Paterson, Tinker, 1940).
3.
Leading.
Leading or space between lines of print is expressed as a percentage of print
size. Leading of 120% is considered optimal. (Spencer, 1968; Paterson & Tinker,
1940; Tinker, 1963; Tinker 1965). Less than 120% leading is considered a minor
deviation from optimal and assigned one fault point. Leading 100% or less
(expressed as leaded solid) is considered a major deviation from optimal design
and assigned 2 fault points.
If reverse print or all-capital print is used, 120% is the minimum acceptable
leading, since both reverse print and all-capital require more leading
accommodation. Less than 120% leading with reverse print is a major deviation
from optimal. All-capital print leaded less than 120% is considered a major fault
regardless of the size of print. (Tinker, 1963 and 1965).
4.
Use of boldface or italic print.
The use of boldface headings or key words is considered optimal print
design. The use of all boldface or italic text for more than 2 lines in the body of
instruction texts is considered a major fault and assigned 2 fault points.
5.
Case.
Case is the use of all capital print, small capital print or the normal mixture
of upper and lower case letters. The use of all capital or small capital print for an
ingredient text is assigned 2 fault points as a major deviation from optimal print
design. The use of some capital print is assigned 1 fault point. No fault points are
assigned for mixed case which is optimal print design.
6.
Line length
Line length measured in picas (72 pica = 1 inch) was assigned fault points
determined using the data presented by Paterson and Tinker in How to make Type
Readable (1940) It is desirable to have lines that are not too long or too short.
Line length of 14 to 28 picas is optimal . Line lengths of less than 14 picas are
considered a major deviation from optimal and assigned 2 fault points. Lines over
28 picas are assigned a minor deviation fault point of 1. No faults were assigned
for line length on ingredient labels since most were outside the optimal range for
continuous text.
7.
Justification
Left justification of text is considered optimal. The use of fully justified
text creates spaces between words and letters making them less easy for the reader
to discriminate and is given a minor deviation fault point of 1. Centred text and
text that is contoured or shaped is considered a major deviation from optimal and
assigned 2 fault points.
Text lines that go around the surface of a container so that the beginning
and end of the line are not both in sight when the container is held for normal
reading are considered a major deviation from optimal print design and given 2
fault points.
8.
Organization.
Organizing text for the reader can be done in several ways. Bold face
headings and / or boldface key words in the text, the use of numbered steps,
paragraphs, text boxes, and frames are all ways of helping the reader find and read
ingredient information. The absence of such aids is considered a major fault and
evidence of no design for the reader.
In text set out in paragraph style, surrounding clear space, framing or a text
box, and the use of bold face key words or headings is considered optimal. The
absence of one or more of these aids is considered a minor fault. The presence of
none of these organizing aids is considered a major fault.
9.
Contrast
Contrast is defined in terms of black print on a white background and
expressed as a percentage. A screening overlay, a readily available tool for use in
determining contrast is used. The screening overlay allows comparisons by means
of graduated density of grey dots on a transparent overlay. Percentage of contrast
is determined by moving to the % at which the print and background are not
distinguishable from each other.
For contrast, colours in the same colour family should be avoided. Colours
in the violet and blue range should be avoided since the discrimination of these
colours is reduced as the lens of the eye yellows with age. Optimum colour
contrast is considered to be 80% and below 80%. Contrast levels below 80% are
given 1 fault point for each 5% below 80%.
10.
Reverse print.
The normal presentation of print is dark letters on a light background,
ideally black print on white or ivory background. Reversal of this presentation,
referred to as reverse print, requires additional accommodation in print size and
leading to compensate for the increased difficulty of reading of such print.
Reverse print on a product information label is considered a major fault.
Black print on white background is best because it usually provides the highest
contrast. Reverse print should be used for small sections of text and then only
when the contrast is 80% or more. When reverse print is used, the level of
contrast needs to be optimal, and print size and leading both need to be increased
to compensate for the increased difficulty of reading reverse print. When there is
no such accommodation in the typography, reverse print is considered a major
deviation from optimal and given 2 fault points.
Alternating contrast levels is also a major deviation from optimal. Print
and background in the same colour family will produce a reduced contrast and
should be avoided. Normal vision in consumers over age 50 benefits from greater
contrast.
11.
Shiny / light reflecting.
Product instruction label surfaces that are light reflecting make the text
more difficult to read. When the print colour is also bright such as gold on a dark
background presented on a shiny surface it is difficult to read the text. There are
no objective measures for this print factor. A text that requires the reader to
continually turn the container to alter the light reflection is considered to have a
major deviation from optimal and is assigned 2 fault points. Label ingredients on
a matt finish is considered optimal.
12.
Reproduction.
Reproduction of print that produces fuzzy edged letters creates a text that is
difficult for the reader. There are no objective measures for this factor; however,
high technology print reproduction techniques should provide good quality printed
text. When letters are hard to discriminate, reading speed and comprehension are
slowed and the risk of reading miscues increases. Very thin or light letters, overly
ornamented, compressed or condensed print is most likely to reproduce poorly and
result in fuzzy print. The surface on which an instruction label is printed also
contributes to quality of reproduction. High quality reproduction is optimal.
Letters that are not crisp, or have bleeding at the edges are assigned 2 fault points.
13.
Read through.
Product ingredients printed designed to be read through a clear label and
the contents of the container is considered a major deviation from optimal
regardless of the colour of the container and contents. Print placed over a
photograph, graphic image or watermark (a background of variable colour and
contrast) is considered a major deviation from optimal and assigned 2 fault points.
14.
Hyphenation and Abbreviation
The use of any hyphenated or abbreviated word(s) in the text of the product
ingredients is considered a major deviation from optimal.
15.
Total.
Two major faults were considered to constitute an undesirable print design.
Two minor faults were considered equal to a major fault and therefore four minor
faults would constitute an undesirable print design. Any combination of major or
minor faults equalling two major faults was considered an undesirable print
design.
©Marilyn Metz, 1996
The illustrations accompanying the the TVScores© may or may not be the exact
size of the label. The reader is asked to refer to the actual labels.
The TV Scores of the lists of ingredients on the food product labels scored are
summarized in the following table.
TVScore© of 100 Canadian Food Product Labels: List of Ingredients 2006
Product
#
Product
Brand Name
Manufacturer’s Name and
Address
TVScore
1
Food
Category
Common
Name
Cereal bars
Reese
SnackBarz
7
2
Stirred Yogurt
3
Yoghurt
4
2% Cottage
Cheese
5
1% Cottage
Cheese
6
Ice-Cream
7
Cut Macaroni
Yoplait Source
Cardio
Yoghurt
Belle Vallee
Spring Valley
Yoghurt
Sealtest
Country
Choice Cottage
Cheese
Sealtest
Country
Choice Cottage
Cheese
Merit Selection
Mochaccino
Ice Cream
Barilla
Imported by Hershey Canada
Inc
Mississauga, Ontario
L4W 5E9
1-800-468-1714
Ultima Food Inc. Montreal J4G
2V2
8
Snack Mix
Christie
Cheddar Bits
& Bites Snack
Mix
9
Crab Meat
Ocean’s
10
Multi-Grain
Cereal
President’s
Choice Soy
Crunch
Ultima Foods Inc. Montreal
J4G 2V2
Yoplait.ca
Natrel, Longueuil, Qc.
J4H 4B9
www.natrel.ca
1-800-501-1150
Natrel, Longueuil, Qc.
J4H 4B9
www.natrel.ca
1-800-501-1150
Prepared for Briska
Montreal Qc. H1C 1V6
1-800-561-8429
Product of Italy
Barilla G e R.Fratelli Societa
per Azioni
Via Montova 166, Parma Italy
www.barilla.com
Christie Brown & Co. a
Division of Kraft Canada Inc.
Don Mills, Ontario
M5C 3J5
1-800-668-2253
www.kraftcanada,com
Imported by Ocean Fisheries
Ltd. Richmond B.C. V6W 1A1
Product of Switzerland
Loblaws Inc Montreal H4N3L4
www.presidentschoice.ca
17
10
15
12
11
12
16
17
10
Product
#
Food
Category
Common
Name
Product
Brand Name
Address
1-888-495-5111
Product of Canada Loblaws Inc
Montreal H4N3L4
www.presidentschoice.ca
1-888-495-5111
11
Meal
Replacement
President’s
Choice Force
Active
12
Meal
Replacement
W.K. Kellogg
Vector
13
Smoked
Turkey and
Chicken
Sausage
Oatmeal snack
bars
Fresh
Creations
15
Fruit Juice
Blend
Oasis Classic
Orangerine
16
Pasta Sauce
Catelli Garden
Select Diced
Tomatoes &
Basil
17
Grapefruit
Juice
Oasis Classic
18
Mushroom
Chicken
Penne
Roast Turkey/
gravy,mashed
potatoes,
vegetables and
stuffing
Glazed
Chicken / with
vegetable,
brown and
Stouffer’s
Skillet
Sensations
Stouffer’s
Large Portion
14
19
20
Quaker
Oatmeal to Go
Stouffer’s
Lean Cuisine
Minceur
TVScore
8
Imported by Kellogg Canada
Inc. Mississauga, Ontario L4W
5S1
Not for sale outside Canada
1-888-876-3750
www.kelloggs.ca
Fresh Creations,
Langley B.C. Canada
V4W 3Y4
9
QTG Canada Inc. Peterborough
On.
K9J 7B2
Lassonde Inc. Rougemont
Quebec J0L 1M0
www.lassonde.com
H.J. Heinz Company of Canada
Ltd. Consumer Services, North
York Ontario, M2M 4K6
www.catelli.com
1-800-361-8998
Lassonde Inc. Rougemont
Quebec J0L 1M0
www.lassonde.com
Prepared for Nestle Canada
Inc. North York Ontario M2N
6S8
6S8
9
6S8
12
14
16
15
7
10
12
Product
#
21
22
23
24
25
26
27
28
29
30
31
Food
Category
Common
Name
white rice
pilaf
Probiotic
Yogurt
Soya Sauce
Product
Brand Name
Address
TVScore
Danone
Activia
Danone Inc Boucherville
Quebec J4B 1E6
www.activia,ca
1-888-ACTIVIA
13
Merit Selection Prepared for Briska
Montreal Qc. H1C 1V6
1-800-561-8429
Peach slices
Del Monte
Kraft Canada Inc. Don Mills
Ontario M3C 3J5
Licensee of Del Monte
Corporation
www.kraftcanada.com
1-800-461-0094
Sliced Peaches Dole
Dole Foods of Canada Ltd.,
Markham On L3R 6H3
www.dole.com
1-800-541-2349
Fruit salad
Dole Fruit
Dole Foods of Canada Ltd.,
Bowls
Markham On L3R 6H3
www.dole.com
1-800-541-2349
Stirred yogurt No Name
Loblaws Inc Montreal Qc
H4N 3L4
1-800-495-5111
2% yogourt
Liberty
Les Produits de Marque Liberte
Yogourt
Inc., 1423 Boul. Provencher,
Brossard Qc. J4W 1Z3
www.liberte.qc.ca
Fat-free sour
Beatrice
Parmalat Dairy & Bakery Inc.,
cream product
Toronto On. M9C 5J1
Imitation
Tofutti-Non
Imported by Cholac, Barrie ON
Cream Cheese Dairy Spread
L4N 9A4
Distributed by Tofutto Brands
Inc. Cranford N.J. 07016
Peanut Butter President’s
Loblaws Inc. Montreal H4N
Choice
3L4
Organics
1-888-495-5111
Peanuts ???
Natur All
Bioforce Canada Inc.,
Natural
Montreal Canada H9B 2L3
12
13
19
12
8
6
10
15
7
11
Product
#
Food
Category
Common
Name
Product
Brand Name
100% Peanuts
Reddiwip
Original
32
Real whipped
cream
33
Real whipped
cream
Master Choice
34
Whipped
topping
Kraft Cool
Whip
35
Mixed fruit
Heinz Strained
puree Mixed
fruit
36
Fruit salad
dessert
Heinz strained
puree fruit
salad dessert
37
Blueberry &
Grape Dessert
Pablum
strained
6 month
38
Mixed
vegetables
Heinz
39
Baby cereal
Nestle Rice
Cereal
40
Baby cereal
Heinz Rice
Cereal
Address
TVScore
Conagra Foods Canada Inc.,
Mississauga Ontario
L4V 1W5
1-800-461-4556
12
12
Kraft Canada Inc. Don Mills,
On., M3C 3J5
www.kraftcanada.com
1-800-567-KRAFT
Ltd. North York, Ontario M2M
4K6
www.heinzbaby.com
1-800-565-2100
4K6
www.heinzbaby.com
1-800-565-2100
Pablum Canada
5700 Yonge St. Suite 2100,
North York , On.
M2M 4K6
1-800-565-2100
4K6
www.heinzbaby.com
1-800-565-2100
Nestle Canada Inc., North York
On. M2N 6S8
www.nestle-baby.ca
1-800-387-5536
4K6
14
9
9
7
11
8
8
Product
#
Food
Category
Common
Name
Product
Brand Name
Address
www.heinzbaby.com
1-800-565-2100
Milupa Product produced in
Poland
Van de Water-Raymond Ltee,
2300 Chemin Monterey, Laval,
Qc. H7L 3H9
Mead Johnson Nutritionals
Division of De Briston-Myers
Squibb Canada, Ottawa On
K1S 5N4 www.enfalac.ca
1-800-361-6323
TVScore
41
Baby meal
Milupa Rice
Cereal Starter
cereal
42
Infant formula
Enfalac
Regular
43
Infant formula
Similac
Advance
Concentrate
Ross Products Division Abbott
Laboratories Limited, SaintLaurent Qc. H4S 1Z1
1-800-670-7878
11
44
Margarine
President’s
Choice Celeb
Loblaw’s Inc.
Montreal H4N 3L4
13
45
Margarine
Parmalat Food Inc.
www.lactantia.ca
1-800-526-(PURE)7873
8
46
Margarine
Lactantia
HealthyAttitude
Omega 3
Becel Salt-Free
8
47
Cake Mix
48
Cake Mix
Unilever Canada, Toronto, On
M4W 3R2
www.becel.ca
1-800-563-5574
Dr. Oetker Ltd., 2229 Drew
Rd. Mississauga, On L5S 1E5
www.oetker.ca
Loblaws Inc., Montreal H4N
3L4
1-888-495-5111
49
Mix
50
Brownie Mix
Dr. Oetker
Added Touch
Devil’s Food
President’s
Choice
Organics
Vanilla
Robin Hood
Angel Food
Mix White
Betty Crocker
4
14
13
7
Smucker Foods of Canada Co.
Markham On. L3R 0P3
7
General Mills Canada
4
Product
#
Food
Category
Common
Name
Product
Brand Name
Address
Hot Fudge
Corporation, Mississauga On.,
L4W 5P6
1-800-767-5350
Corporation, Mississauga
On., L4W 5P6
1-800-767-5350
Dr. Oetker Ltd. 2229 Drew
Rd. Mississauga, On., L5S 1E5
51
Cookie Mix
52
Muffin Mix
53
Cake Mix
54
Brownie Mix
Duncan Hines
Chocolate
Lover’s
Brownies
55
Muffin Mix
56
Cake Mix
Dr. Oetker
Field Berries
Fruit Filled
Muffins
Duncan Hines
Extra Moist
Fudge Marble
57
Sponge
Pudding Mix
58
All Beef
Frankfurters
Dr. Oetker
Sauce’n Cake
Hot Chocolate
Shopsy’s 8
Quarter Pound
59
Pasta with
Meatballs in
Chef Boyardee
Minis Pasta
Betty Crocker
Double
Chocolate
Chunk
Dr. Oetker
Added Touch
Bran
Rich’n Moist
Chocolate
Distributed by: Loretta Food
Products Mississauga, On.,
L5S 1H9
www.lorettafoods.com
Pinnacle Foods Canada
L5N 6S2
www.duncanhines.com
1-888-815-6480
Comments: P.O.Box 91000,
Allentown PA 18109 U.S.A.
Rd., Mississauga, On., L5S
1E5 www.oetker.ca
Pinnacle Foods Canada
L5N 6S2
www.duncanhines.com
1-888-815-6480
Comments: P.O.Box 91000,
Allentown PA 18109 U.S.A.
Rd., Mississauga, On., L5S
1E5 www.oetker.ca
Maple Leaf Consumer Foods,
P.O. Box 5091, Burlington,
Canada
L7R 4R3
1-800-268-3708
ConAgra Foods Canada Inc.,
Mississauga, On., L4V1W5
TVScore
8
12
9
11
15
15
11
12
17
Product
#
Food
Category
Common
Name
Tomato Sauce
Product
Brand Name
Address
Shells with
Meatballs
Duncan Hines
Angel Food
Fat Free Cake
Christie
Thinsations
Oreo
1-800-461-4556
60
Cake Mix
61
Thin Crisps
62
Cookies
Dad’s Original
Oatmeal
Cookies
63
Steak Teriyaki
??
Stouffer’s
bistro Classics
64
Beef Ravioli
with
Pomodoro
Sauce
Complete
Meal Kit
Michelina’s
Comfort
Classics
66
Special Blend
of Mixed
Vegetables
Green Giant
Garden
Creations
Japanese Mix
67
Cereal
68
Cereal
President’s
Choice Corn
Flakes
Kellogg’s All
Bran Buds
65
Crazy Plates
Wacky
Teriyaki
TVScore
Aurora Foods Inc., Columbus
OH 43235
1-800-845-7286
Kraft Canada Inc., Don Mills
Ontario M3C 3J5
www.kraftcanada.com
1-800-668-2253
Ontario M3C 3J5
www.kraftcanada.com
1-800-668-2253
15
Nestle Canada Inc., North York
On M2N 6S8
www.nestle.ca
1-800-387-4636
Michelina’s Inc. Duluth MN
55807
www.michelinas.ca
1-877-432-5801
Crazy Plates Inc., 470 Weber
Street N., Suite 205A,
Waterloo On. N2L 6J2
[email protected]
1-866-539-3694
Corporation, Mississauga, On.,
L4W 5P6
1-800-767-5350
15
11
10
14
12
5
Loblaws Inc., Montreal QC
1-888-495-5111
8
Kellogg Canada Inc.
Mississauga, Ontario L4W 5S1
9
Product
#
Food
Category
Common
Name
Product
Brand Name
Address
with Psyllium
www.kelloggs.ca
1-888-876-3750
Partners
135 S. Brandon St. Seattle WA
98108
206-762-4123
Laura Secord Toronto On
M3B 2S7
69
Crackers
Wisecrackers
Partners Olive
Oil & Herb
70
Hickory
Smoked
Almonds
Pudding
Snacks
Laura Secord
71
Jello Vanilla
Whirl
72
Whole
Aylmer
Rosebud Beets
73
Skim milk
Cheese
Fresh cheese
with fruit ???
Allegro
75
Infant
Formula
Nestle Good
Start with
Omega 3
76
Minute Maid
77
Frozen
Concentrated
Orange Juice
Orange Juice
78
Orange Juice
79
Veggies ???
80
Pure pressed
fruit juice
74
Ontario M3C 3J5
www.kraftcanada.com
1-800-668-2253
Nabisco , Don Mills Ontario
M3C 3J5
1-800-461-0094
TVScore
7
8
14
14
Agropur Montreal, QC
H1G 5W9
Ultima Foods Ltd.
Montreal, J4G 2V2
www.yoplait.ca
Nestle Canada Inc.,North York
On., M2W 6S8
www.nestle-baby.ca
1-800-387-5536
In Toronto
15
Equality
Original
Minute Maid
Pulp Free
In Toronto
7
In Toronto
15
Sun-Rype Fruit
Plus Veggies
Mango
Pineapple
Wilde Mango
Morning
Delight Orange
& Cranberry
Sun-Rype Products Ltd.
Kelowna BC V1Y 2W4
www.sunrype.com
1-888-Sun-Rype
Imported by Twynz Montreal
Quebec, H4R 2K3
www.wildejuice.com
13
Minigo
(Yoplait)
14
19
14
3
Product
#
Food
Category
Common
Name
Exotic juice
drink
Product
Brand Name
Address
TVScore
Rubicon
Passion Fruit
11
82
Spelt pasta
Vita Spelt
83
Mango nectar
84
Wild pink
salmon ???
Solid light
tuna
Sockeye
salmon
Best Mango
Nectar
Ocean’s Wild
Pink Salmon
King of the
Sea
Clover Leaf
Red Pacific
Sockeye
Salmon
Catelli
Rubicon Food Products
Limited, Toronto, Ontario M1P
3E6
Purity Foods Inc. 2871 W.
Jolly Rd. Okemos Ml 48864
www.purityfoods.com
Egyptian Canning Co. “Best”
Cairo, Egypt
Ocean’s Fisheries Ltd.
Richmond B.C. V6W 1A1
King of the Sea Brooklyn, N.Y.
tel. 718-436-3474
Clover Leaf Seafoods L.P.
Markham Ontario L3R 5B7
www.cloverleaf.ca
Bonzoni Foods Canada
Corporation, 6890 Notre Dame
East, Montreal Quebec H1N
2E5
1-888-293-1333
www.catelli.com
Del Monte Corporation, Trade
Mark of Nabisco, Don Mills
Ontario M3C 3J5
1-800-461-0094
9
Nabisco, Don Mills Ontario
M3C 3J5
www.kraftcanada.com
1-800-461-0094
Smuckers Foods of Canada Co.
Ste-Marie Beauce, Quebec
G6E 3B2
www.doublefruit.ca
1-800-567-1897
The Great Atlantic & Pacific
Company of Canada Ltd.
Toronto, Canada M5W 1A6
Campbell Company of Canada
60 Birmingham Street Toronto
On M8V 2B8
11
81
85
86
87
Spaghettini
88
Stewed
tomatoes
Aylmer
Accents
Original
89
Chunky
tomatoes
Aylmer
Accents Petite
Cut
90
Jam type
Spread
Double Fruit
Reduced Sugar
Apricot
91
Peach Halves
Equality
92
Condensed
soup
Campbell’s
Cream of
Celery
4
6
18
6
9
16
20
4
9
Product
#
Food
Category
Common
Name
Product
Brand Name
93
Peanut Butter
Great Value
Creamy
94
Potato chips
Lay’s Cheddar
Stax
95
Potato chips
Miss Vickie’s
Original
Recipe
96
Pure
Strawberry
Jam
Greaves
97
Grated Swiss
Cheese
Saputo
98
100% juice
blend
Dole cranberry
99
Whole Kernel
Corn
100
Beans in
tomato sauce
No Name
Peaches &
Cream
No Name
Address
www.campbellsoup.ca
1-8---410-7687
Marketed by Wal-Mart Canada
1940 Argentia Rd. Mississauga
On. L5N 1P9 © 2004
Frito Lay Canada P.O. Box 40,
Cambridge On., N1R 5S9
www.fritolay.ca
1-800-376-2257
Miss Vickie’s P.O. Box 40,
Cambridge On., N1R 5S9
www.missvickies.ca
1-866-264-2056
Greaves Jams & Marmalades
Box 26, Niagara-on-the-Lake
:Ontario Canada L0S 1J0
www.greavesjams.com
Saputo Inc. Montreal
QuebecH1P 1X8
www.saputo.ca
Pepsi-Cola Canada Ltd.
Mississauga On L5B 1M5
www.smartspot.ca
1-800-237-7799
3L4 © 2004
1-888-495-5111
3L4 © 2004
1-888-495-5111
TVScore
8
15
2
3
9
7
7
5
Product Number_____1_____
Brand Name_____Reese Snack Barz_______________________Common Name____Cereal
Bars______________
Feature
Faults
Print
Condensed
Bold / Italic
Sana
7
1
Yes
1
No
2
Reverse print
No
Colour contrast
Black on orange
Leading
measured
baseline to
baseline
7
Organization
With added
leading
NA
80%
Colour alert*
Black on Orange
Below 80%
75%
2*
1
1
Points
120% of print
No
100% (leaded solid)
yes
Bold heading
yes
Mixed
Text run together
In ingredients
Some all capital
Line 11.6 picas
Not
applicable
(most: too
short)
Over 28 picas
Justification
Left
Hyphenation
Abbreviation
No
Surface
Matt
Print
reproduction
Text read
through
No
Clear
√
Contents
Full
√
**
√
Shiny
some
Fuzzy
Case
Watermark light
Leaded less than
100%
1
0
All capital
yes
Curves around
container
2
Centered / shaped
1
0
0
Light reflecting
0
Bleeding / echoes
0
Watermark dark
0
TVScore
** Parentheticals – ingredient composition
7
Brand NameYoplait Source Cardio Ultima Foods_Common Name__Stirred Yogourt_
Feature
Print
sans
Size in points
8
Condensed
√
Faults
Reverse print
No
With added
leading
Colour alert*
Colour contrast
80%
Below 80%
Leading measured
baseline to baseline
8
Organization1
2
Case
Points
120% of print
100% (leaded solid)
Super sub scripts
Bold / Italic
2
2
0
Bold heading
1
Mixed
Text run together
Yes
Some all capital
Line
15 pica top
14 pica bottom
Justification
Not applicable
(most: too short)
Over 28 picas
Left
Full
Hyphenation
Abbreviation
Surface
Matt
Parentheticals in text **
√
Shiny
√
0.5
Print reproduction
Clear
Text read through
Contents
Fuzzy
Bottom ½ darker 1
Watermark light
90%
2
Leaded less than 100%
√
2
Heading at end of line
2
All capital
√
Curves around container
7
Centered / shaped
√
2
2
0
0
Light reflecting
√
0.5
1
Bleeding / echoes
1
Watermark dark
0
TVScore
Yogurt – 9 points
Source 48 points
Common name 19% of Brand Name
1
0
No space between English and French Ingredients. Had to read three times to find the heading for
English Ingredients
17
Product Number___3_______
Brand Name_Belle Valleé Spring Valley Common Name__Yogurt______________________
Feature
Print
Size in points
Condensed
Bold / Italic
sans
6.5 – 7
1
√
2
Faults
2
Reverse print
No
With added
leading
Colour alert*
No
Colour contrast
80%
Below 80%
90%
0
Leading measured
Points
120% of print
2
Organization
Case
Bold heading
√
Mixed
100% (leaded solid)
√
With accents
2
Text run together
Some all capital
2
Line
8 to 10 picas
Not applicable
(most: too short)
Over 28 picas
All capital
√
2
Justification
Left
Full
Centered / shaped
√
2
Hyphenation
Abbreviation
Surface
Matt
Print reproduction
Text read through
0
0
0
2
Ingredients in ingredients
Shiny
√
Light reflecting
√
1
Clear
Fuzzy
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
0
TVScore
10
Brand Name Sealtest Country Choice
Feature
Print
Size in points
Sans
8
Product Number______4____
Common Name_2% Cottage Cheese
Condensed
√
Faults
2
Bold / Italic
No
Reverse print
√
With added
leading
No
2
Colour alert*
√
Colour contrast
80%
Below 80%
65%
Leading measured
6points
Organization
Points
120% of print
100% (leaded solid)
√
Text run together
Case
Bold heading
no
Mixed
Line
5.5 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
French
Abbreviation
Hyphenation
√
Surface
2
Print reproduction
Text read through
Matt
√
Clear
OK
Contents
Some all capital
2
3
2
0
All capital
√
2
Full
Right English
Shiny
Centered / shaped
Safety etc
2
Light reflecting
0
Fuzzy
OK
Watermark light
Bleeding / echoes
0
Watermark dark
0
0
2
TVScore
15
Brand name
3
28 points
Common Name 14 points
Common Name to Brand Name
50%
Brand Name_Sealtest Country Choice
Feature
Common Name____1% Cottage Cheese
Faults
Print
Sans 1/16 in
Size in points
7
Condensed
√
Reverse print
no
Colour alert*
√ dark blue on light blue
2
Colour contrast
With added
leading
no
80%
Below 80%
0
Leading measured
Points
120% of print
100% (leaded solid)
√
Organization
Text run together
Case
Bold heading
No
1
Mixed
Line
5 to 6 picas
Not applicable
(most: too short)
Justification
Hyphenation
√
Surface
Print reproduction
Text read through
Bold / Italic
no
3
2
1
2
Over 28 picas
All capital
√
Left
French
Right
English
Centered / shaped
Safety
2
Abbreviation
Shiny
some
Fuzzy
Bleeding / echoes
Watermark light
Watermark dark
2
Matt
√
Clear
√
Contents
Some all capital
1
2
Light reflecting
TVScore
12
Colour alert 2
Brand
28 points
Common name 14 points
Common name to Brand name
50%
Brand Name_Merit Selection Mochaccino_Common Name___Ice Cream_____________
Feature
Faults
Print
sans
Size in points
9.5
Condensed
√
Reverse print
No
With added
leading
Colour alert*
Colour contrast
80%
Below 80%
Leading measured
10.5
Organization
Points
120% of print
100% (leaded solid)
√
Bold heading
√
Mixed
Text run together
Case
0
75%
1
2
2
0
All capital
2
√
-
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
Abbreviation
Surface
Matt
Print reproduction
Clear
Changes
Contents
Shiny
some
Fuzzy
variable
Watermark light
Centered / shaped
√
2
0
Light reflecting
0
Bleeding / echoes
2
Watermark dark
0
TVScore
Brand Selections
36 point
Common name
15 point
Common name to Brand name 42%
2
Some all capital
Line
9.5 -12.5 picas
Text read through
Bold / Italic
No
2
11
Brand Name_Barille
Feature
Product Number____7______
Common Name_________Pasta____
Faults
Print
sans
Size in points
6
2
Condensed
√
Reverse print
Yes
2
With added
leading
No
80%
√
Points
120% of print
Colour alert*
White and gold on blue
2
Below 80%
0
Bold heading
No
Text run together
√ ingredients and
allergen
Some all capital
All capital
0
Over 28 picas
-
Centered / shaped
√
2
Colour contrast
Leading measured
7
Organization
Case
100% (leaded solid)
Bold / Italic
No
4
2
2
Line
15 picas
Mixed
√
Not applicable
(most: too short)
Justification
Left
Full
Hyphenation
Abbreviation
Surface
Matt
Shiny
Light reflecting
0
0
√
Print reproduction
Clear
Fuzzy
Bleeding / echoes
0
Text read through
√
Contents
Watermark light
Watermark dark
0
TVScore
Note: Two list of ingredients containing allergens presented in different colours in very small print
English: white on blue
French: gold on blue
12
Brand Name_Christie Cheddar Bits and Bites_Common Name_______Snack Mix________
Feature
Faults
Print
sans
Reverse print
No
Size in points
6.5
2
With added
leading
Condensed
√
Colour alert*
Colour contrast
80%
Leading measured
6
Organization
Case
Line
35 pica –English
23 pica - French
Justification
Bold / Italic
4
Below 80%
65%
3
Points
120% of print
100% (leaded solid)
√
2
Bold heading
no
Mixed
Text run together
2
2
Some all capital
All capital
Not applicable
(most: too short)
Over 28 picas
√
Left
Full
√
√
Shiny
√
2
Centered / shaped 2
Around nutrition table
3
Light reflecting
√
2
Hyphenation
Abbreviation
Surface
Matt
Print reproduction
Clear
Fuzzy
Bleeding / echoes
Text read through
√
Contents
Watermark light
Watermark dark
TVScore
16
Ingredients were near impossible to red when package was full. When package was emptied and flatteded the
ingredients could be read with difficulty.
Brand name
Common name
60 points
12 points
Common name to Brand name
20%
Brand Name___Ocean’s___________________Common Crab Meat ________
Feature
Print
Size in points
Condensed
Bold / Italic
sans
√
2
9
Reverse print
With added
Colour alert*
√
leading
√
Gold and brown 2
No 2
Faults
2
4
Colour contrast
80%
Below 80%
70%
2
Leading measured
9.5
Organization
Points
120% of print
100% (leaded solid)
√
1
1
Bold heading
No
Case
Mixed
Text run together
No space between French &
English
Some all capital
All capital
Line
5.5 – 7.5 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
√
Abbreviation
Surface
Matt
Print reproduction
Text read through
2
2
Centered / shaped
0
Shiny
√
Light reflecting
√
2
Clear
Fuzzy
Bleeding / echoes
0
Contents
Watermark light
Watermark dark
2
2
0
TVScore
Bread name – 42 pt. Common name 16 (white or brown)
Nutrition panel on outside – not in correct format or typography
Correct form is on inside or label – no tear strip – had to be cut (Nutrition facts on reverse
17
Brand Name Presidents Choice________________Common Name__Cereal__________________________
Feature
Faults
Print
Size in points
Condensed
Bold / Italic
4
sans
6
√
Reverse print
With added
Colour alert*
no
leading
Black on blue
Colour contrast
80%
Below 80%
0
√
Leading measured
6
Organization
Points
120% of print
100% (leaded solid)
√
Case
Bold heading
√
Mixed
Text run together**
Allergen after ingredients
Some all capital
Line
10 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
√
Abbreviation
Full
Hyphenation
Surface
Print reproduction
Text read through
no
Matt
√
Clear
√
Contents
Not enough for accents in
french
1
0
All capital
√
2
2
_
Centered / shaped
Parentheticals in text ***
√
Shiny
Light reflecting
Fuzzy
Bleeding / echoes
Watermark light
Watermark dark
0
0
TVScore
7
*** Ingredients in ingredients (-)
Brand – SoyCrunch 72+ points
Cereal – 30 points
2*
Brand Name Presidents Choice ??___Common Name___Cereal ?__________________
Feature
Print
Size in points
Condensed
Bold / Italic
sans
7
1 Partial
√
1
Reverse print
With added
alert*
No
leading
variable background –black
on blue - grey
Colour contrast
80%
Below 80%
75 to 80
Leading measured
7 points
Organization
Points
120% of print
100% (leaded solid)
V2
Text run together
No
Some all capital
All capital
Case
Bold heading
√
Mixed
Line
14 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
No
Surface
√
Abbreviation
No
Matt
In vitamins & minerals
Shiny
Light reflecting
Print reproduction
Clear
Fuzzy
Bleeding / echoes
Text read through
Background varies
from left to right
Contents
Watermark light
Watermark dark
_______
Faults
2
0
1
2
0
_
l
Centered / shaped
0
√
TVScore
Meal replacement on sidepanel – white on dark blue
** Parentheticals in Vitamin (mineral ingredient list)
No Common Name : Meal Replacement
1
8
Brand Name__Kelloggs Vector______Common Name__Meal Replacement__________________________
Feature
Faults
Print
Size in points
Condensed
Bold / Italic
2
7
??
sans
Reverse print
With added
Colour alert*
0
No
leading
Colour contrast
80%
Below 80%
Leading measured
6
Organization
Points
120% of print
100% (leaded solid)
Text run together
√
Case
Bold heading 1
Outside box
ingredients &
minerals
Mixed
Line
11 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
Abbreviation
Surface
Matt
√
Clear
√
Contents
Print reproduction
Text read through
No
Some all capital
85
√
All capital
√
2
2
_
Centered / shaped
1
√
Parentheticals in text *
Yes
Shiny
Light reflecting
0
Fuzzy
Bleeding / echoes
0
Watermark light
Watermark dark
0
0
9
•
2
2
TVScore
Meal replacement
No Common name
Trade ??? 60 points
0
Meal replacement 8 points
parentheticals ingredients
Brand Name_Super Turkey and Chicken Fresh Creations__Common Name_Sausage__
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
6
2
√
2
Reverse print
With added
alert
leading
No
No
Colour contrast
80%
Below 80%
Black on Red 75%
Leading measured
6
Organization
Points
120% of print
100% (leaded solid)
Bold heading 1
No space *
Case
Mixed
Text run together
2
√
French heading extend of
line
Some all capital
Line
16 picas
Not applicable
(most: too short)
Justification
Hyphenation
No
Surface
Print reproduction
0
1
1
1
3
2
Over 28 picas
All capital
√
2
Left
Full
Centered / shaped
1
Abbreviation
√
Matt
Shiny
√
Clear
Contents
_
0
Light reflecting
√
1
2
Fuzzy
Bleeding / echoes
No
0
Watermark light
Watermark dark
0
1
√
Text read through
No
Faults
4
TVScore
Smoked Turkey & Chicken - 30 points
Sausage - 14 points
Instructions very hard to see – contain additional safety information
Best Before on bag corner (yellow on black)
14
Product Number__14________
Brand Name_Quaker
Oatmeal to Go________Common Name_Oatmeal Bars___________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
8
√
2
Reverse print
With added
alert*
Yes
leading
White on yellow 2
No
Colour contrast
80%
Below 80%
75
Leading measured
8 points
Organization
Points
120% of print
100% (leaded solid)
Reverse
2
Text run together
Case
Bold heading
Barely
Mixed
Line
8 pica
Not applicable
(most: too short)
Justification
Faults
2
2
1
2
Some all capital
No
Over 28 picas
All capital
√
2
2
Full
Centered / shaped
0
Hyphenation
Left
√
Abbreviation
Surface
Matt
Light reflecting
0
Print reproduction
Clear
√
Contents
Shiny
Some
Fuzzy
Bleeding / echoes
0
Watermark light
Watermark dark
0
Text read through
√
0
TVScore
Brand name larger than 72 point
Common name (cereal bars) 24 points
*parentheticals – ingredients in ingredients
No space between ingredients and allergens
Package opening will tear nutritional panel!
-
9
Product Number_15_________
Brand Name___Oasis_______Common Name___Fruit Juice Blend_________________________
Feature
Print
Size in points
Condensed
Bold / Italic
8
√
No
Reverse print
With added
Presbyopia alert*
No
leading
Black on Violet
NA
Colour contrast
80%
Below 80%
7x5 %
Black on Violet
No
45%
Leading measured
Points
100% (leaded solid)
120% of print
No
7.5/8
7.5
No
Organization
Bold heading
Text run together
No
No
Case
Mixed
Some all capital
All capital
√
Line
Not applicable
Over 28 picas
(most: too short)
√
Justification
Left
Full
Centered / shaped
√
Hyphenation
Abbreviation
No
No
No
Faults
2
0
7
2
1
2
0
0
0
Surface
Matt
No
Shiny
Yes
Light reflecting
Some
2
Print reproduction
Clear
Fuzzy
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
Text read through
No
TVScore
Brand Name – 4.6 picas
Oasis - 72+ points
Orangegrove - 36 points
Mix of juice – 14 points
Common Name - .6 picas
Very difficult to read – appears much better in photocopy than actual package
16
Brand Name__Catelli Garden Select____Common Name_Pasta Sauce – Dried Tomatoes &
Basil__________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
4.5
4 √
2
Reverse print
Yes
√
2
Colour contrast
Faults
6
With added
leading
No
2
80%
√
Points
120% of print
100% (leaded solid)
√
1
Case
Bold heading
√
Mixed
Text run together
No
Some all capital
Line
7 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
Abbreviation
Surface
Matt
Shiny
Light reflecting
0
Clear
Fuzzy
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
Leading measured
6.5
Organization
Colour alert*
Yellow heading, white print
on green
Below 80%
4
0
1
0
All capital
√
2
2
Centered / shaped
√
2
2
-
0
√
Print reproduction
Text read through
No
TVScore
Brand Name – Garden Select – 60 points
Pasta Sauce – 11 points
* ingredient in ingredient
15
2
Product Number_17_________
Brand Name_Oasis Classique_____Common Name___Grapefruit Juice_________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
8.5
√
2
Reverse print
With added
Colour alert*
No
leading
Colour contrast
80%
Below 80%
Faults
2
0
0
√
Leading measured
8
Organization
Case
Points
120% of print
100% (leaded solid)
Bold heading
√
Mixed
Text run together
√
2
2
0
Some all capital
All capital
2
-
Line
5.5 picas
Not applicable
(most: too short)
Over 28 picas
√
Justification
Left
Full
Centered / shaped
0
Hyphenation
√
Abbreviation
Surface
Matt
Shiny
√
Light reflecting
√
1
Print reproduction
Clear
Fuzzy
Bleeding / echoes
0
Text read through
√
Contents
Watermark light
Watermark dark
0
TVScore
** Ingredients in ingredients
Brand Name – 72+ points
Common Name – 42 points
7
Brand Name_Stouffers Skillet Sensations
Penne___________________________
Feature
Print
Size in points
Sans
8.5
Product Number______18____
Common Name_Mushroom Chickent
Condensed
√
Bold / Italic
Faults
2
2
Reverse print
No
With added
leading
Colour alert*
0
Colour contrast
80%
Below 80%
0
√
Leading measured
8
Organization
Case
Points
120% of print
100% (leaded solid)
Bold heading
√
Mixed
Text run together
Confusing headings
Some all capital
√
2
1
1
All capital
2
√
-
Centered / shaped
1
Line
39 picas
Not applicable
(most: too short)
Over 28 picas
Too long √
Justification
Left
Full
Hyphenation
Abbreviation
√
1
Surface
Matt
Shiny
Light reflecting
Print reproduction
Clear
√ ingredients
Fuzzy
√ on other section
Bleeding / echoes
√ on rest of package
Text read through
Contents
Watermark light
Watermark dark
0
TVScore
Brand Name: Skillet Sensations – 5 points
Mushroom Chicken Penne – 1.6 points
* Many layers of ingredients in ingredients
Instructions – very hard to read (right side)
Very busy label
2
0
10
Brand Name__Stouffers Large Portions__Common Name__Roast Turkey ???__________________________
Feature
Faults
Print
Size in points
Condensed
Bold / Italic
4
Sans
6
2
√
2
Reverse print
No
With added
leading
Colour alert*
Colour contrast
80%
Below 80%
Leading measured
6
Organization
Points
120% of print
100% (leaded solid)
√
2
Bold headings
Many
1
Mixed
Text run together
√
Some all capital
Case
0
75
3
Not applicable
(most: too short)
Over 28 picas
Too long
Justification
Left
Full
Hyphenation
√
Abbreviation
Surface
Matt
Print reproduction
Text read through
No
Clear
√
Contents
Watermark light
2
2
Line
29 picas
Shiny
Some
Fuzzy
1
All capital
2
√
-
Centered / shaped
0
0
Light reflecting
0
Bleeding / echoes
0
Watermark dark
0
√
TVScore
* Colours black on orange/red
Not roast turkey – it is a dinner – with ----** Ingredients in ingredients
An ingredient list – end panel – not separated by space
Brand Name_Lean Cusine _Common Name__Glazed Chicken__________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
6
2
√
2
Reverse print
With added
Colour alert*
No
leading
Colour contrast
80%
Below 80%
Leading measured
Points
120% of print
100% (leaded solid)
√
2
Organization
Bold heading
Text run together
√
2
Case
??
Mixed
75
0
1
2
3
1
Some all capital
All capital
2
0
0
Line
25 picas
Not applicable
(most: too short)
Over 28 picas
√
Justification
Left
Full
Centered / shaped
Hyphenation
√
Abbreviation
Surface
Matt
Print reproduction
Text read through
No
Faults
4
Light reflecting
0
Clear
Shiny
Some
Fuzzy
0
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
TVScore
Durable Life Date – white on gray
Space ?? Ingredients end panel – side panel used to advertise another product!
* Ingredients in ingredients
Allergens – hidden between French and English ingredients
12
Brand Name_Aptivia_____Common Name__Probiotic yougurt__________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
805
√
2
Reverse print
Yes
2
With added
leading
No
Colour alert*
White on green
4
2
Colour contrast
80%
Below 80%
Leading measured
8
Organization
Points
120% of print
100% (leaded solid)
Case
Bold heading
√
Mixed
Text run together
Yes
Some all capital
Line
10 pica
Not applicable
(most: too short)
Justification
Left
Hyphenation
No
Surface
√
Abbreviation
No
Matt
Print reproduction
Text read through
No
Faults
2
75
√
2
1
2
2
2
2
Over 28 picas
All capital
√
2
Full
Centered / shaped
0
-
Light reflecting
0
Clear
Shiny
Some
Fuzzy
0
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
TVScore
* Presbyopia – white on green/yellow on green
Brand Name – 72+ points
Allergens: Gluten – allergen at end of list of ingredients
** ingredients in ingredients
Durability Life Date – Guaranteed 30 days after purchase
13
Brand Name__Merit Selection____Common Name__Soya Sause__________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
6
2
√
2
Reverse print
With added
Colour alert*
No
leading
Black on blue
80%
Below 80%
Leading measured
Points
120% of print
100% (leaded solid)
√
2
Organization
Bold heading
Text run together
Case
Mixed
Some all capital
Line
7.5 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
No
Surface
Abbreviation
Matt
Shiny
Some
Light reflecting
Some
0
Print reproduction
Clear
Fuzzy
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
2
2
-
All capital
√
2
2
Centered / shaped
√
2
2
-
0
TVScore
* Presbyopia – black on blue(2)
Brand Selection – 28 points
Soya Sause – 14 points
2
0
Colour contrast
Text read through
No
70
Faults
4
12
Brand Name_Del Monte____Common Name_Sliced Peaches___________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
7
1
Very
1
Reverse print
Yes
2
With added
leading
No
6.5
Faults
2
Colour alert*
Yellow on green
4
2
Colour contrast
80%
Below 80%
75% reverse
Leading measured
6.5
Organization
Points
120% of print
100% (leaded solid)
2
Text run together
Case
Bold heading
√
Mixed
Some all capital
All capital
Line
13 pts
Not applicable
(most: too short)
Over 28 picas
-
Justification
Left
Full
Centered / shaped
0
√
Abbreviation
Hyphenation
No
Surface
Matt
Print reproduction
Text read through
No
2
2
2
0
Light reflecting
1
Clear
Shiny
√
Fuzzy
0
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
TVScore
*Presbyopia – yellow on green
Brand – 15 points
Nutrition panel at right angles to ingredients
13
Brand Name__Dole_______Common Name_Sliced Peaches___________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
6.5
2
√
2
Faults
4
Reverse print
No
With added
leading
No
2
Colour alert*
Blue on peach
2
Colour contrast
80%
1
Leading measured
6
Organization
Points
120% of print
Below 80%
Blue on clear over contents
- 75
100% (leaded solid)
√
2
2
Bold heading
No
1
Mixed
Text run together
No space
Some all capital
Not applicable
(most: too short)
Over 28 picas
0
Justification
Left
Full
Centered / shaped
√
2
2
Hyphenation
No
Surface
Abbreviation
Shiny
√
1
Light reflecting
√
Case
Line
12 points
Matt
2
1
All capital
0
2
1
Print reproduction
Clear
Fuzzy
Bleeding / echoes
0
Text read through
√
Contents
√
2
Watermark light
Watermark dark
2
TVScore
*Prsbyopia (2)
Dole – 42 points
Sliced Peaches – 16 points
Nutrition facts panel overlapped gy end of label – Nutrition obscured by blue band
Very hard to read
19
Brand Name___Dole Fruit Bowls__Common Name_Fruit Salad___________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
6
2
√
1
Reverse print
No
With added
leading
Colour contrast
80%
Colour alert*
Blue on blue
Yellow on blue
Below 80%
Leading measured
6.5
Organization
Points
120% of print
100% (leaded solid)
√
2
Faults
3
1
1
75
2
Case
Bold heading
No
Mixed
Line
6 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
No
Surface
Abbreviation
Matt
Light reflecting
0
Print reproduction
Clear
Shiny
Some
Fuzzy
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
Text read through
No
Text run together
1
1
1
Some all capital
All capital
√
2
2
Centered / shaped
√
2
2
0
TVScore
*Presbyopia – blue on blue (2)
Dole – 72 points
Fruit Salad – 30 points
-
12
Brand Name__No Name__Common Name___Stirred Yogurt_________________________
Feature
Print
Size in points
Condensed
Bold / Italic
6
2
None
Faults
2
Reverse print
No
With added
leading
Colour alert*
0
Colour contrast
80%
Below 80%
0
√
Leading measured
6.5
Organization
Points
120% of print
100% (leaded solid)
√
2
2
Case
Bold heading
√
Mixed
Text run together
No
Some all capital
Line
11 points
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
Abbreviation
Surface
Matt
Shiny
Light reflecting
0
Clear
Fuzzy
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
0
All capital
√
2
2
Centered / shaped
√
2
2
-
0
√
Print reproduction
Text read through
No
TVScore
* Presbyopia – Black on yellow, green on yellow
Brand Name – Nom Name yellow on yellow – 18 points
Stirred yogurt – 12 points
8
Product Number__27________
Brand Name__Liberty 2%__________Common Name___Yogurt_________________________
Feature
Print
Size in points
Condensed
Bold / Italic
Sans
7.5
1
Faults
1
Reverse print
No
With added
leading
Colour alert*
Black/white
Colour contrast
80%
Below 80%
Leading measured
8 points
Organization
Points
120% of print
100% (leaded solid)
√
1
Text run together
Case
Bold heading
√
Mixed
Line
9 picas
Not applicable
(most: too short)
Over 28 picas
Justification
Left
Full
Hyphenation
No
Surface
Abbreviation
Matt
Light reflecting
0
Print reproduction
Clear
Shiny
Some
Fuzzy
Bleeding / echoes
0
Text read through
√
Contents
Watermark light
Watermark dark
Some all capital
0
85
1
0
All capital
√
2
2
Centered / shaped
√
2
2
0
0
TVScore
Durable life date – blue on blue(2)
Common name – on lid in blue/blue
Brand – 50 points
0
6
Brand Name_Beatrice___________Common Name_Fat Free Sour Cream Product___________________________
Feature
Faults
Print
Size in points
Condensed
Bold / Italic
4
Sans
5.5 ptd
3
√
1
Reverse print
No
With added
leading
Colour alert*
Blue on white
Colour contrast
80%
Below 80%
Leading measured
6 points
Organization
Points
120% of print
100% (leaded solid)
Bold heading
√
Case
Mixed
Text run together
Slight space between
English and French
Some all capital
Line
17 points
Not applicable
(most: too short)
Justification
Left
85
√
2
0
2
0
2
Over 28 picas
All capital
√
2
Full
Centered / shaped
1
-
√
1
Shiny
√
Light reflecting
√
1
Hyphenation
No
Surface
Matt
Print reproduction
Clear
Fuzzy
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
Text read through
No
Abbreviation
0
0
TVScore
Nutrition panel at right angles(horizontal) to ingredients
Brand Name – 27 points
10
Brand Name__Tofutti – Non Dairy Spread
Common Name_Imitation Cream
cheese__________________________
Feature
Print
Size in points
Sans
6
2
Condensed
√
Reverse print
No
With added
leading
Colour alert*
Blue on white
0
Colour contrast
80%
Below 80%
0
Bold / Italic
Faults
3
1
√
Leading measured
Points
120% of print
100% (leaded solid)
√
2
Organization
Case
Bold heading
No
2
Mixed
Text run together
Yes
Some all capital
Line
6-9
Not applicable
(most: too short)
Over 28 picas
Justification
Full
Hyphenation
Left and Right 1
Abbreviation
Surface
Matt
Print reproduction
Text read through
No
2
4
2
All capital
√
2
2
Centered / shaped
√
2
3
-
Light reflecting
1
Clear
Shiny
√
Fuzzy
Bleeding / echoes
0
√
Contents
Watermark light
Watermark dark
0
TVScore
Tofutti – 18 points
Non-Dairy – 18 points
Imitation Cream Cheese 9 points
Nutrition – No panel – just listing
15

Readability of Food Product Labels

Transcription

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