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Sahale Snacks, Inc.
3411 South 120th Place
Suite 100
Seattle, WA 98168
206.624.7244
media contact:
Duo PR
Allison Ferré
206.456.3432
[email protected]
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From Mountain Side to Desk Side - About Sahale Snacks
Overview
Sahale Snacks puts an end to bland trail mix with an all-natural line of premium nut snacks. With remarkable flavor combinations, each bag delivers an
exceptionally tasty snack that goes easily from the hiking trail, to your snack stash at the office, to the kitchen table.
Product Lineup
Sahale Snacks uses wholesome ingredients such as roasted nuts, dried fruits, inspired spice blends, and natural sweeteners, including organic sugar and
organic honey. What makes Sahale Snacks unique is that each blend includes a dash of culinary magic that delivers truly memorable flavors. Sahale Snacks
offers five product lines – Nut Blends, Glazed Nuts, SAHALE CRUNCHERS™, Premium Blends and Grab & Go Snacks.
Health Focused
Each bag of Sahale Snacks is made with the natural, wholesome goodness of nuts and fruit so consumers can always feel confident they are snacking better
without compromising taste. Sahale Snacks are always free of preservatives and artificial ingredients. With no trans fats and both gluten-free and kosher
certifications, Sahale Snacks can be confidently enjoyed by the millions who regulate their diet for reasons of health, religion or personal preference.
Founded
Inspired by a climb to the summit of Mt. Rainier, two friends set out to make a delicious snack that was portable yet healthy and tasty enough to be enjoyed every
day. In January 2004, Sahale Snacks was first introduced at a small grocery store in Seattle, and quickly gained a loyal following.
Retailers
Sahale Snacks can be found in seven countries and more than 10,000 U.S. locations nationwide, including Whole Foods, Publix, Wal-Mart, Costco and a
variety of regional and local specialty food stores.
Leadership
• Edmond Sanctis, Co-Founder and Chief Marketing Officer
• Josh Schroeter, Co-Founder and Chief Business Development Officer
• Eric Eddings, Chief Executive Officer
• Jerry Hardt, Chief Financial Officer
• Erika Cottrell, Vice President of Marketing
• Joelle Simmons, Vice President of Sales
Headquarters
Based in Seattle, Washington, Sahale Snacks are all created, packaged and shipped from the Emerald City.
Snack Better®, Work Better, Live Better
Sahale Snacks is committed to creating “a trail of good... from seed to shelf,” positively impacting the communities we work with, from supporting demining
operations in Vietnam - the source of our cashews and cinnamon - to helping food banks in our home town Seattle.
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Snack Better® Sahale Snacks
Life is full of daily adventures that deserve healthy, convenient and amazingly delicious snacks. From the hiking trail to the city
sidewalk, Sahale Snacks deliver the perfect handful of snacking goodness to savor along the way. Each enticing flavor combination
starts with carefully selected, wholesome ingredients, and never contains artificial flavors, colors, sweeteners or trans fats.
NUT BLENDS
PREMIUM BLENDS
The Nut Blends were the founding product line of Sahale Snacks,
with flavors inspired by global cuisines. Delicious as a snack or
appetizer, the three flavors also frequently double as the secret
ingredient in a favorite salad, stir fry or dessert.
The Premium Blends start with the highest quality nuts, dry roasted
and layered with flavors inspired by culinary traditions around the
world. They are the perfect reward for a snack break, and are also
ideal for dressing up a cheese plate when entertaining guests.
Valdosta Pecans
A classic taste of the American South with
black-peppered pecans, sweet cranberries,
and pinch of orange zest.
Sing Buri Cashews
Lemongrass, soy-glazed cashews, pineapple,
peanuts, and sesame seeds, lightly dusted
with mild Chinese chili, in an aromatic
blend, reminiscent of a great Thai dish.
Soledad Almonds
Influenced by flavors of the Mediterranean,
with almonds, apples, and flax seeds, tickled
with date, balsamic vinegar and cayenne.
Maple Pecans
Traditional flavors of North American comfort:
pecans, walnuts, cherries and apples blended
and delicately glazed with maple and
cinnamon.
Pomegranate Pistachios
Exotic, yet accessible tastes combine in this
Moroccan-inspired blend, with pistachios,
pomegranate, cherries, lemon and a hint of
pepper.
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Snack Better® Sahale Snacks
GLAZED NUTS
SAHALE CRUNCHERS™
The Glazed Nuts take favorite flavor combinations in new and delightful
directions. Offering a healthy solution for an everyday snack, the Glazed
Nuts reliably satisfy cravings for a salty-sweet crunch.
Our SAHALE CRUNCHERS™ combine lightly-roasted, sliced almonds
with fruit and spices to create a crunchy, versatile snack. The three flavors
provide a handful of goodness straight from the bag or a perfect topper to
salads, yogurt and more.
CASHEWS with Pomegranate + Vanilla
Whole roasted cashews, paired with
pomegranate infused apples, and a touch of
pure vanilla bean.
Cherries, Apples + Maple
A medley of roasted, sliced almonds with
naturally-dried cherries, apples and a hint of
maple, all sprinkled with a touch of cinnamon.
Cranberries, Sesame Seeds + Honey
ALMONDS with Cranberries, Honey + Sea Salt
Whole almonds and cranberries, accented by
organic honey, toasted sesame seeds and sea salt.
A mix of roasted, sliced almonds, naturally-dried
cranberries and sesame seeds, lightly glazed with
organic honey and finished with pure ground
Madagascar vanilla bean.
Parmesan + Herbs
Lightly-roasted almonds, mixed with grated
Parmesan cheese, sun dried tomatoes and accented
with a fresh herb blend of oregano, thyme and basil.
GRAB & GO SNACKS
Grab & Go Snacks are perfectly portioned in 1.5 ounce pouches for on-the-go snacking. The premium nut snacks are ideal for between meals at work, or to slip into a
gym or handbag for wherever life goes. Available in four satisfying combinations, the convenient packs provide 4-9 grams of protein and 1-4 grams of fiber per serving.
Cashews with Pomegranate + Vanilla
A sublime flavor combination: whole
roasted cashews, pomegranate infused
apples, and pure vanilla bean.
Almonds with Cranberries, Honey + Sea Salt
Salty-sweet perfection: whole almonds and
cranberries, accented by organic honey,
toasted sesame seeds and sea salt.
Classic Fruit + Nut Blend
Naturally-dried apples and
cranberries, mixed with roasted
almonds, cashews and pistachios for a
perfect crunchy-chewy balance.
California Almonds + Sea Salt
Whole California almonds, dry
roasted to perfection and
finished with a touch of natural
sea salt.
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Celebrating a Decade of Sahale Snacks
Friendship
Edmond Sanctis and Josh Schroeter have been friends for 25 years, first meeting right out of college while working as television news reporters and
then both attending Columbia University for graduate school.
Throughout their friendship, Edmond and Josh have enjoyed the outdoors and sought the thrill of adventure. Equally passionate about food, they are
both avid amateur chefs.
The Climb
In August 2003, Edmond and Josh set out to climb Mount Rainier in Washington State. As part of a guided climb, they packed for efficiency and were
without their usual backpack full of gourmet food. While they enjoyed the gorgeous views and the challenge of the climb, they had only uninspiring
trail mix and energy bars to munch on.
The Game Plan
After the duo descended the mountain, they set their sights on a new quest: creating a portable snack that would fuel their adventures and still be
delicious and unique. They headed straight to Josh’s kitchen to experiment with creating innovative combinations of premium nuts, dried fruits and
exotic spices, inspired by their travels around the world.
Eureka!
Many kitchen experiments later, Sahale Snacks was born. The company is named after Sahale Peak, one of Edmond and Josh’s favorite climbs in
Washington’s North Cascades National Park, which is known for its magnificent views.
During the last decade, the Seattle-based company has stayed true to its roots, creating great-tasting, healthy snacks that can go wherever life goes –
from a bike ride, to the office, into a gym bag, or on a road trip. With five award-winning product lines, the certified gluten-free and kosher blends are
perfect for consumers seeking exceptionally tasty snacks with remarkable flavor combinations.
What’s Next
Recently, Sahale Snacks introduced new Grab & Go (1.5 oz.) single serving pouches perfectly portioned for healthy snacking on-the-go. Sahale Snacks
is also experimenting with new flavors and ingredients for a special blend to celebrate their 10th anniversary in 2014.
As Sahale Snacks continues to expand both its product offerings and national reach, the company also places continuous efforts on its Snack Better®,
Work Better and Live Better mantra to help positively impact the communities they are a part of.
Today, Edmond and Josh live with their families in the Seattle area and still find time to climb mountains.
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The Team Behind Sahale Snacks
Edmond Sanctis – Co-Founder + Chief Marketing Officer
Edmond was a life-long amateur chef, until he was able to translate his culinary
passion into a successful business model for healthy, delicious snacks. His eight years
of experience with NBC also proved key to the recipe for success, as Edmond was able
to leverage his extensive media and marketing background to get Sahale Snacks’
premium nut blends off the ground. In 1994, nearly 10 years before the idea for Sahale
Snacks was planted, he helped launch NBC’s New Media operations and, as President,
led NBC Internet to more than $100M in sales and a top ten Internet ranking by
2000. Immediately prior to co-founding Sahale Snacks, Edmond served as President
of Acclaim Entertainment, a video game business, and CEO of Omnilux, a broadband
Infrastructure company.
Creating new products and working to make Sahale Snacks a global contributor to
positive change is what drives Edmond as the Chief Marketing Officer. The
Pittsburgh native continues to pack Sahale Snacks on all his Northwest adventures,
his current favorite being SAHALE CRUNCHERS™ with Cherries, Apples + Maple.
Josh Schroeter – Co-Founder + Chief Business Development Officer
For Josh, creating amazingly great tasting and healthy snacks is the culmination of a
life-long passion for fabulous food. As the current Chief Business Development
Officer, Josh develops and implements key sales strategies, with a particular focus on
under-developed and emerging channels of trade. Josh cultivated his entrepreneurial
spirit launching digital media ventures for NBC News and Time Warner and,
immediately prior to founding Sahale Snacks, as the CEO and founder of
Blockbuy.com, a venture capital-backed Internet company. His entrepreneurial and
innovative roots have only grown stronger with the realization of Sahale Snacks, and
he continues to push the brand to re-invent what snacks can be.
Growing up in Seattle and abroad in Jerusalem, and traveling extensively, Josh is
inspired by combing interesting flavors into fabulous products. Josh remains
passionate about travel and is always on the lookout for interesting and responsibly
sourced ingredients to add to Sahale Snacks next creations. Whether exploring exotic
countries or the Northwest wilderness, he likes to have a bag of Pomegranate
Pistachios within reach.
Eric Eddings – Chief Executive Officer
Eric Eddings is deeply rooted in the world of food and beverage, having held senior
management positions at Dreyer’s Grand Ice Cream Company, Pillsbury, Haagen-Dazs,
Frito-Lay and Tully’s Coffee. Prior to joining Sahale Snacks in 2011, he was COO and
managing partner at CIBO Naturals, LLC and President and CEO of Monterey
Gourmet Foods, which he successfully developed and ultimately merged with
Pulmuone Wildwood, a subsidiary of international conglomerate Pulmuone Holdings.
As the Chief Executive Officer, Eric not only helps expand the company, based on its
mission and values, but also mentors the Sahale Snacks team with his leadership insight
and experience.
Eric grew up in the business of great tasting brands and quickly realized the importance
of having healthy options that were convenient and portable. At Sahale Snacks, he
found the opportunity to create, build and capitalize on something good and growing.
He always brings the Classic Fruit + Nut Blend along for his trail running, boating and
fishing expeditions, and frequently enjoys a pack on the way home from work – with a
smile. He never gets tired of its delicious simplicity.
Erika Cottrell – Vice President of Marketing
As the Vice President of Marketing at Sahale Snacks, Erika is charged with listening to
the brand’s loyal customers and leveraging customer feedback to help strengthen the
brand and expand product awareness. Her goal is to get the great-tasting healthy snacks
into as many mouths as possible because she knows once people taste Sahale Snacks,
they can’t live without them! Erika got her start at a frozen food distributor right out of
college and quickly worked her way up the ladder at successful companies such as
Tully’s Coffee, Front Porch Classics, and Monterey Gourmet Foods.
Erika started camping early on in her life and was hiking the trails as soon as her legs
could run. Staying active through adulthood, she soon figured out snacking was a great
way to keep her moving and doing the things she loved to do, and she was drawn to the
founding Snack Better® philosophy of Sahale Snacks. Erika continues to enjoy Sahale
Snacks on the trail with her family, and holds a special place in her heart and backpack
for the Cashews with Pomegranate + Vanilla.