$999 $1,499 $2,199 - Mercedes-Benz Certified Dealer Website

FEATURES
BASE
EXECUTIVE
ELITE
$999
$1,499
$2,199
Dedicated Mercedes-Benz Digital Consultant
Digital Advisor
Technical Support 8am to 8pm EST MTWTF
Primary Domain (Provided by MBUSA)
Integrated SEO
Corporate Promotions Space
New, Used, and CPO Inventory Feed Integration
Hosting
Showroom
Inventory Listings New / Used / Certified
Inventory Details New / Used / Certified
Certified Preowned (CPO) Inventory Module
Inventory Ebrochures
Financial Calculators
CarFinder
SpecialsBuilder Pro
Profit Center modules (Finance, Parts, Service, Body Shop)
PageBuilder with Unlimited Editable Pages
ePricer
Call Tracking - 6 Lines (3 Website Lines, 3 Mobile Lines) with Call Recording
Seamless Mobile SmartSite™ with Testing
ControlCenter
Content Management Tools
Lead Distribution
Specials Management with SpecialsBuilder™
Integrated Media Library
ControlCenter™ User Management
Inventory Reports
Website Statistics 2.0
Car Finder Report
Lead Source Overview
SEO Lead Reports
Group Reporting
Carflix Inventory Videos
Video Streaming Toolkit
Virtual Test Drive Videos
Incentives Manager
MyCars
Contact Management
Base Lifecycles
Inventory Exports (up to 3)
Digital Retailing Suite – (PaymentDriver, FinanceDriver, TradeDriver, MenuDriver)
Reserve It Now
GLOSSARY
Dedicated Mercedes-Benz Digital Consultant (MDC)
A dedicated Mercedes-Benz Digital Consultant (MDC) works with your dealership to update and manage your new website, report
analytics, and provide suggestions to improve website performance.
Digital Advisor
Dealer.com Digital Advisors are a Mercedes-Benz dealer’s primary point of contact. Digital Advisors proactively guide the
Dealer.com experience from initial launch to long-haul advocacy. They consistently work to understand a dealer’s goals and suggest
effective courses of action mapping them to our technologies, services and resources.
Technical Support 8am to 8pm EST MTWTF
The Technical Support team is trained with deep understanding of the challenges that face dealer’s day in and day out. Available to
answer all your questions 8am-8pm EST MTWTF.
Primary Domain (Provided by MBUSA)
Domain name registered with Dealer.com.
Integrated SEO
Search optimized SmartSite.
Corporate Promotions Space
Reserved ad space on dealership websites.
New, Used, and CPO Inventory Feed Integration (defined below under Inventory Integration) Dealer.com provides inventory integration with DMS and the ability to showcase physical inventory via Vehicle Listing Pages (VLP)
and Vehicle Detail Pages (VDP).
Hosting
Website account hosted by Dealer.com server.
Showroom
Research tools for the buyer providing ability to review vehicle specification, trims and available colors including photos and 360
degree views.
Inventory Listings New / Used / Certified
Dealerships Inventory Listings Page for all New, Used & Certified vehicles.
Inventory Details New / Used / Certified
Inventory Details Page for all New, Used & Certified vehicles.
Certified Preowned (CPO) Inventory Module
Allows you ability to search for only Certified vehicles.
Inventory Ebrochures
Printable format for detailed vehicle information.
Financial Calculators
Dealer.com’s Financial Calculators help customers calculate; estimated monthly payments, down payment, Finance rates (APR) and
monthly terms.
CarFinder
CarFinder allows customers to tell you what type of vehicle they are looking for and sends personalized emails when their vehicle of
interest arrives on your lot.
SpecialsBuilder Pro
Make it easy to create and deploy professionally designed specials in seconds using Dealer.com’s wide range of specials templates.
Specials can be configured with start and end dates, and scheduled days, weeks or months in advance.
Profit Center Modules (Finance, Parts, Service & Body Shop)
Maximum exposure for your dealership’s profit centers.
PageBuilder with Unlimited Editable Pages
PageBuilder is an intuitive drag-and-drop page creation tool that empowers dealers to create their own dynamic website pages in just
a few clicks. These pages can then be added to a dealer’s navigation and pushed live in just a few minutes.
Next page
GLOSSARY
ePricer
ePrice is a standard lead form that you will see on VLP and VDP pages. This form is filled out by the customer and is supposed to
promote a “Special Price” for the vehicle that the customer will receive upon first contact from the dealership.
Call Tracking - 6 Lines (3 Website Lines and 3 Mobile Website Lines) with Call Recording
Every paid search and display ad campaign is tracked and recorded, allowing dealers to measure marketing reach,
advertising impact, and overall brand lift from each source.
Seamless Mobile SmartSite™with Testing
Dealer.com delivers an optimal website experience across all mobile devices. Full mobile website solution including video, mobile
editing tools and reporting to ensure a positive mobile experience. Site updates automatically carry across every device for complete
simplicity.
Control Center
Control Center anchors your marketing and operations through an intuitive interface, program-wide analytics, and robust training
resources. Everything’s built to work together and deliver the smoothest experience possible. Plus, each product is mobile-friendly
and configurable, so you can work however, and wherever you want.
Content Management Tools
Do-it-yourself content management and website editing tools in ControlCenter.
Lead Distribution
Control Lead FLOW throughout your dealership.
Specials Management with SpecialsBuilder™ The area of the ControlCenter where you can add, configure and manage specials.
Integrated Media Library
Manage imagery from multiple sources.
ControlCenter™ User Management
Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering
centralized control that combines the power of mobile automation with the flexibility of customization.
Inventory Reports
Detailed Inventory reports so you can understand what inventory is most effective.
Website Statistics 2.0
Measure and monitor your websites performance.
Car Finder Report
Automatic CarFinder response reporting.
Lead Source Overview
Effectively measure your online lead sources.
SEO Lead Reports
Monitor your dealerships search engine lead trail.
Group Reporting
To address the challenges of comparing dealerships with unique, multi-brand inventory, benchmarking simulates a similar group
by creating a benchmark set for each individual dealership within the group, calculating the benchmark region for each individual
dealership benchmark set, and then summing these to reach a group benchmark. Carflix Inventory Videos
Automatically create a professional-quality video for every vehicle in inventory.
Video Streaming Toolkit
Video Streaming Toolkit makes it easy for dealers to get streaming video onto their website by allowing them to upload their own
videos and insert them in any dealer-editable content area on their website.
Virtual Test Drive Videos
Engage potential car buyers with Virtual test drive Videos. A fully Interactive video experience that showcases the car in a 360
degree view.
Next page
GLOSSARY
Incentives Manager
Incentives Manager automatically and accurately distributes OEM and dealership incentives across every critical webpage. Incentives
can be adjusted and integrated with inventory pricing and a payment calculator.
MyCars
MyCars is a convenient toolbar appearing at the top of your dealership website. MyCars collects and organizes the vehicles your
shoppers research on your site, allowing them to identify a short list of favorites, compare vehicles and sign up for automatic price
alerts and notifications.
Contact Management
Keep your leads, prospects, and customers organized with our contact management feature.
Base Lifecycles
This feature allows dealers to add pricing rules to specific inventory. Ex. Discount to all 2015 Jetta’s $3,000.
Inventory Exports (Up to 3)
Dealer.com offers inventory exports for up to 3 3rd party sites (ex: cars.com, autotrader.com).
Digital Retailing Suite – (PaymentDriver, FinanceDriver, TradeDriver, MenuDriver)
Digital Retailing Suite includes: TradeDriver (calculates the value of your trade-in vehicle), PaymentDriver (calculates estimated
payments based on trade-in value, down payment, APR and other factors), FinanceDriver ( a secure online credit application),
MenuDriver (lets shoppers explore F & I options during the early stages of the shopping process.
Reserve It Now
Dealer.com’s Reserve It Now shopping tool delivers powerful conversion functionality much closer to a vehicle’s sale compared to
traditional lead forms. It gives your customers the ability to hold a vehicle in inventory through a configurable one-time deposit
amount, during or after your dealership’s business hours.
MERCEDES-BENZ PACKAGING
AND PRICING OVERVIEW
A Complete and Connected Digital Marketing Solution for Mercedes-Benz Dealers
Dealer.com integrates auto retail’s top-performing advertising,
inventory merchandising, and digital retailing tools into a connected
and intuitive website platform that empowers Mercedes-Benz
dealers to successfully attract, engage, and convert online vehicle shoppers. With its unsurpassed technology, service, and data
integration, this connected solution makes every aspect of automotive retailing more profitable for Mercedes-Benz dealers and more enjoyable for Mercedes-Benz shoppers.
Benefits of Partnering with Dealer.com
Access to digital solutions that attract and engage customers at every critical
touchpoint, and a streamlined vehicle purchase process that frees dealers to
focus on customer service and core business operations.
Access to industry-exclusive Seamless Website Technology, featured on all-new,
compliant website designs that deliver a customizable, device specific experience.
An all new Dealer.com Analytics platform featuring an intuitive interface and designed
to deliver both insight and foresight, with enhanced graphics that make for quicker
and more accurate analysis. The enhanced analytics experience empowers retailers
with the cutting-edge tools and transparent data they need to optimize marketing
strategies and execute effective campaigns.
Exclusive access to integrated digital retailing tools that streamline and simplify
the online to in-store path to purchase.
The most comprehensive reach in automotive digital advertising.
Your Dealer.com Solution is integrated with Mercedes-Benz incentives data. Each
month we receive an incentives data feed that is aligned with national promotions.
This feed is not framed-in and is indexed by search engines.
We also deploy creative assets to dealer slideshows that reflect Mercedes-Benz
and regionally-based promotions, and provide service content for dealer websites.
888.894.8989 | dealer.com
MERCEDES-BENZ DEALER DIGITAL PROGRAM – PACKAGE AND PRICING OVERVIEW
Mercedes-Benz Website Packages
Digital Retailing Packages
Mercedes-Benz Base Package........................................................... $999/month
Digital Retailing Plus Trade.................................................................. $699/month
Base provides uncompromised performance and continuous shopper engagement
across every screen experience – whether desktop, tablet, or smart-phone. Every site
can be edited and configured intuitively from within ControlCenter, our single login backend user interface. Page edits can be made to individual desktop, tablet, or smartphone
experiences, or can cascade throughout all devices for automated convenience.
Key features include: Seamless Websites, CallTracking, ControlCenter, Composer, PageBuilder, SpecialsBuilder, ePricer, Proactive Digital Advising, Analytics.
Mercedes-Benz Executive Package................................................. $1,499/month
The complete digital dealership, centralized.
Dealer.com’s Core Package drives successful digital strategy by connecting automotive’s
top inventory and website technologies, configuring them for optimal engagement, and
backing them with strategic partnerships and comprehensive support. We provide
unmatched multi-device flexibility, comprehensive inventory merchandising, integrated
advertising and digital retailing, and groundbreaking connectivity with vAuto, VinSolutions,
Dealertrack, and other Cox Automotive solutions. This unrivaled combination transcends
traditional website limitations, creating a complete digital dealership.
Features incude: All Base features, plus: Visualization Insights, Automated Mercedes-Benz Incentives and
Syndication, Inventory Merchandising with Base Lifecycles, Video, MyCars(TM), and Mobile Control Center.
Mercedes-Benz Elite Package......................................................... $2,199/month
Optimize your website to engage with a new generation of automotive buyers.
As car shoppers’ expectations increase, and buying behaviors begin to migrate online,
the Mercedes-Benz Elite Package features Digital Retailing tools that are designed to complement your website experience by driving the purchase process and providing your
online shoppers with the ability to instantly calculate an accurate first pencil payment and
trade-in offer. Includes all Core Features, plus accurate monthly vehicle payments with PaymentDriver®,
a secure credit application with FinanceDriver®, vehicle protection offers with MenuDriver®, instant trade-in
offers with TradeDriver®, and simplified vehicle reservation with Reserve It Now.
Dealer.com Seamless Websites featuring Digital Retailing tools from Dealertrack drive
shoppers down the path to purchase, increasing their engagement, and creating stronger
leads that result in more sales. Digital Retailing consists of connected tools that help
shoppers calculate payment scenarios, estimate trade-in value, and apply for credit–all
from the vehicle details page.
Key features include: PaymentDriver®, FinanceDriver®, TradeDriver®.
Advertising Packages
Dealer.com Advertising..................................... $699/month flat, or 20% of Spend
Dealer.com Advertising delivers the strength and resources necessary to reach and
influence every Mercedes-Benz shopper, everywhere online. We deliver a proven
portfolio that covers every major ad channel, and we power every campaign with the
industry’s broadest digital reach, deepest data targeting, total website integration
and comprehensive strategic support resources.
This combination delivers you the ability to automatically connect your cars with their most
likely buyers, track and monitor ROI in real time across your complete program, and execute
any strategy, at scale, adapting as the situation requires. For dealers who seek the most
efficient way to unlimit their online sales opportunity, no other solution comes close.
Key features include: Retargeting, Paid Search, Display, Social Advertising, Unified Advertising Dashboard.
Website Management
Website Management......................................................................... $269/month
Website Management comprises Dealer.com professionals—coordinated by your Digital
Advisor—that enhance dealership operational efficiencies through the monitoring of your
website, a monthly desktop and mobile site audit and compliance submission, and ongoing
site updates per your request and specific strategy.
Key services include: Monthly Site Audit, Compliance Submission, StaffPage Management, One Page Build,
Image Uploading and Posting, Video Uploading and Posting, Business Hour Changes, Navigation Changes, Featured Vehicles, Lead Routing and Lifecycle Rules, Incentives Building and Call Tracking, and Phone
Number Management.
888.894.8989 | dealer.com
MERCEDES-BENZ DEALER DIGITAL PROGRAM – PACKAGE AND PRICING OVERVIEW
Managed Services
Managed Services (See Pricing within Individual Offerings)
Through three distinct but connected offerings – each aligned with overall dealership digital
strategy, coordinated through a primary point-of-contact, and executed on the industry’s
top digital marketing platform – Dealer.com Managed Services delivers uniquely efficient
and effective monthly campaigns across every critical digital challenge.
Content and Creative
Standard Content and Creative.......................................................... $479/month
Standout creative drives successful campaigns. Dealer.com’s dedicated professional
designers meticulously follow your campaign strategy and goals to create compelling website
content including homepage slideshows, campaign landing pages, and other strategic
creative. Because they’re dedicated to automotive, and partner closely with your Digital
Advisor, these content and creative specialists ensure all campaigns are developed according
to your specific dealership, group, and OEM identity.
Advanced Content and Creative......................................................... $899/month
Attention to detail, agility, and a deep level of dedicated support. These are the hallmarks of
Dealer.com’s Advanced Content and Creative, which ensures highly impactful campaigns
that convert. This powerful service includes four monthly integrated campaigns, consisting
of home page slides, specials, landing pages, banners, and display ads, as well as an
assigned Digital Campaign Coordinator, content for two additional pages per month, a
monthly site audit for expired offers, social creative (profile, cover photo, and ads), and a
two business day turnaround. Each month your Campaign Coordinator will schedule two
calls with you: one for gathering campaign requirements, and one to re-port on how the
campaigns performed (a report will be provided with the reporting call).
Premium Content and Creative........................................................ $1,299/month
The industry’s premier creative service combines automotive’s top designers and copywriters with digital strategists that provide the highest level of communication to ensure your
campaigns are optimally visible and actionable. Premium Content and Creative includes six
monthly integrated campaigns, consisting of home page slides, specials, landing pages,
banners, and display ads, as well as an assigned Digital Campaign Coordinator, content for
three additional pages per month, a monthly site audit for expired offers, social creative (profile,
cover photo, and ads), and a two business day turnaround. Upon your request, we’ll also
design new website buttons and inventory overlays, email newsletter content, and develop
creative for off-network display ads (eg. Pandora). Each month your Campaign Coordinator
will schedule two calls with you: one for gathering campaign requirements, and one to report
on how the campaigns performed (a report will be provided with the reporting call).
888.894.8989 | dealer.com
SEO
Standard SEO.................................................................................... $599/month
One of automotive’s deepest and broadest SEO organizations powers Dealer.com’s SEO
services. Our interdisciplinary analysts, program managers, and copywriters work together
on the industry’s leading digital platform to ensure the highest possible level of organic
search engine visibility and lead flow. Standard SEO adds two monthly blog posts, mobile
SEO, and a custom page each quarter.
Advanced SEO................................................................................... $999/month
Advanced SEO delivers message consistency across the web as well as automotive’s
deepest collection of shopper data to inform search performance reviews. Advanced SEO
takes search visibility to the next level by adding an initial SEO and web presence audit,
two monthly blog posts, mobile SEO, two custom pages and a performance review call
each quarter.
Premium SEO.................................................................................. $1,599/month
The bellwether of automotive search engine optimization, Premium SEO delivers the highest
touch level of service – from multiple content pieces per month, to direct access to your
SEO analyst, to detailed monthly reports. It’s built on a foundation of client service, led
by continuously trained search experts, and backed by automotive’s largest collection of
shopper data. Dealer.com Premium SEO adds to the existing features of Managed SEO
included in Standard SEO, with an initial SEO and web presence audit, four pieces of
custom content per month (a mix of custom pages, blog posts, content for existing pages, etc.) that advance your business goals and objectives, mobile SEO, monthly strategy
development and reporting calls, a monthly report with personalized insights as well as
direct access to your analyst via phone and email.
Managed Social
Standard Social.................................................................................. $479/month
Dedicated social media professionals combine creative content with community management for a complete social presence. Campaigns consistently align with your overall digital
strategy and brand guidelines to optimize your social identity and reach. Standard Social
includes an assigned Social Media Specialist, a monthly performance and strategy review
call (including a social report), a monthly social content calendar, implementation of custom
Facebook audiences, and 24/7 review alerts via email. Each week we’ll publish two posts
on Facebook, Twitter, and Google+, for a total of six posts per week.
MERCEDES-BENZ DEALER DIGITAL PROGRAM – PACKAGE AND PRICING OVERVIEW
Managed Social Cont’d
Advanced Social................................................................................. $699/month
Comprising compelling campaigns, active community management, and Facebook advertising, Advanced Social deepens your dealership’s presence across the top social networking
sites for a more enriching and engaging experience. This service includes an assigned Social
Media Specialist, a monthly performance and strategy review call (including a social report), a
monthly social content calendar, implementation of custom Facebook audiences, 24/7 review
alerts via email, recommended responses to negative reviews, and $25/month of Facebook
advertising. We’ll also manage a contest and event each quarter, as well as design custom
social creative (profile, cover, and ads). Each week we’ll publish four posts on Facebook, Twitter,
and Google+, for a total of 12 posts per week.
Premium Social............................................................................... $1,199/month
The most robust social media service in automotive, Premium Social delivers optimal dealership visibility, reach, and community management throughout the networking sites your
customers visit most. Premium Social includes an assigned Social Media Specialist, a monthly
performance and strategy review call (including a social report), a monthly social content
calendar, implementation of custom Facebook audiences, 24/7 review alerts via email,
recommended responses to negative and positive reviews, and $75/month of Facebook
advertising. Every month we’ll also manage a contest and event, write a blog post designed
for social sharing and develop custom social creative (profile, cover, and ads). Each week
we’ll publish 10 posts on Facebook, Twitter, and Google+, for a total of 30 posts per week.
888.894.8989 | dealer.com
MERCEDES-BENZ DEALER DIGITAL PROGRAM – PACKAGE AND PRICING OVERVIEW
Price List
Website Packages
Advanced Content and Creative.................................................................................. $899
Mercedes-Benz Base.................................................................................................. $999
Premium Content and Creative................................................................................. $1,299
Mercedes-Benz Executive........................................................................................ $1,499
Standard SEO............................................................................................................. $599
Mercedes-Benz Elite................................................................................................. $2,199
Advanced SEO............................................................................................................ $999
Digital Retailing Packages
Premium SEO........................................................................................................... $1,599
Reserve It Now............................................................................................................ $149
Standard Social........................................................................................................... $479
FinanceDriver®............................................................................................................. $199
Advanced Social.......................................................................................................... $699
Digital Retailing (PaymentDriver®, FinanceDriver®)........................................................ $299
Premium Social........................................................................................................ $1,199
Digital Retailing Plus Trade (PaymentDriver®, FinanceDriver®, TradeDriver®).................. $699
Off Platform Managed Services
Elite (PaymentDriver®/FinanceDriver®/Trade/MenuDriver® & Reserve It Now)................ $949
Standard Content and Creative................................................................................... $579
Digital Retailing Pro Powered by MakeMyDeal.......................................................... $1,399
Advanced Content and Creative.................................................................................. $999
Digital Retailing Pro Plus........................................................................................... $1,699
Premium Content and Creative................................................................................. $1,399
Off Platform Digital Retailing Packages
Standard SEO............................................................................................................. $699
FinanceDriver®............................................................................................................. $299
Advanced SEO......................................................................................................... $1,099
Digital Retailing (PaymentDriver®, FinanceDriver®)........................................................ $399
Premium SEO........................................................................................................... $1,699
Digital Retailing Plus Trade (PaymentDriver®, FinanceDriver®, TradeDriver®).................. $799
Standard Social........................................................................................................... $579
Elite (PaymentDriver®/FinanceDriver®/Trade/MenuDriver® & Reserve It Now) ............ $1,049
Advanced Social.......................................................................................................... $799
Digital Retailing Pro Powered by MakeMyDeal.......................................................... $1,499
Premium Social........................................................................................................ $1,299
Digital Retailing Pro Plus........................................................................................... $1,799
A La Carte Price List
Advertising
CallTracking
Dealer.com Advertising Package (Flat-Fee Model)........................................................ $699
Capture information from inbound phone calls including the caller’s name, address, and phone
number. Includes call recording.
Dealer.com Advertising Pacakge (% of Spend Model).................................... 20% of Spend
1 Line with 200 minutes per month................................................................................ $79
Managed Services
3 Lines with 500 minutes combined per month............................................................. $99
Website Management.................................................................................................. $269
10 Lines with 1,000 minutes combined per month...................................................... $179
Standard Content and Creative................................................................................... $479
50 Lines with 2,500 minutes combined per month...................................................... $299
888.894.8989 | dealer.com
MERCEDES-BENZ DEALER DIGITAL PROGRAM – PACKAGE AND PRICING OVERVIEW
A La Carte Price List Cont’d
300 Lines with 3,000 minutes combined per month.................................................... $399
Inventory Merchandising Package............................................................................... $399
300 Lines with 6,000 minutes combined per month.................................................... $599
Inventory Merchandising Package includes: Advanced Lifecycles, Photo Overlays, Exports: Unlimited,
.Mobile Lot Capture (with Mobile VIN Scan), Instant Listing Integration with eBay, Template Generator
for Craigslist, Window Stickers, and Contact Manager with Third Party Integration. This is an add-on
package that requires concurrent enrollment with the Base Solution, Core Solution, or Elite Solution.
Craigslist™ Template Generator.................................................................................... $49
Automatically export your inventory to Craigslist with fully consistent pricing and branding as well
as adjustable templates.
Custom Header........................................................................................................... $249
A single, custom design that appears at the top of each page of your site above the navigation elements.
Custom Work.............................................................................................................. $150
Custom Inventory Integration....................................................................................... $500
Domains.......................................................................................................................... $3
Get in-house administration of the purchase of any available domain/URL including the setup and
ongoing management.
Export New & Used (unlimited).................................................................................... $199
Export of new, used, and/or fleet inventory to third party providers requested to support the needs
of the dealership website. Additional exports can be setup through Dealer.com Support.
Export New & Used inventory (single provider)............................................................... $49
Export of new, used, and/or fleet inventory to third party providers requested to support the needs of
the dealership website. Additional exports can be setup through Dealer Support. Exports can be setup to
include a single inventory type (new, used, or fleet) or a combination there of. Dealers who wish to export
to multiple providers may choose to elect the unlimited export.
Exports – Custom setup (new provider)....................................................................... $500
Syndicate your inventory around the web to third party sites and services using automated inventory
marketing. Export vehicle data, photos, and pricing to maximize retail exposure. We already integrate
with over 60 providers including AutoTrader, Cars.com, and CarFax. Custom exports to a new
provider, however, can also be built.
Group Splash Page..................................................................................................... $199
LeadMachine........................................................................................... See Pricing Below
LeadMachine tracks leads from every source, from exposure to closure. You can build automated sales
processes that assign leads to individual sales reps, and manage and track every step to a sale, all in the
most intuitive format available today.
5 User Pack................................................................................................................. $179
10 User Pack............................................................................................................... $229
50 User Pack............................................................................................................... $349
Loyalty Package.......................................................................................................... $399
Automated customer connection, for enhanced reputation and revenue. The Dealer.com Loyalty Package
strengthens your relationships with customers by deepening connection and retention through automated
e-newsletters, service marketing reminders, and customer reviews of your dealership and vehicles.
Mobile Lot Capture...................................................................................................... $149
Upload, manage, and help gauge the health of your vehicle merchandising from a mobile device or
tablet. The tool includes a merchandising health meter, bar code reader, VIN-explosion tool, direction on
the number and arrangement of the photos that need to be taken, and the ability to save vehicles
to various states, for example, saving a vehicle to staging prior to sending it live to the website.
Photo Overlays............................................................................................................ $149
Photo Overlays enrich your vehicle merchandising strategy by placing your dealership’s branding
on your inventory images, increasing visibility and promoting sales incentives and specials.
SmartBlog™.................................................................................................................. $79
SmartBlog, available in ControlCenter, is an integrated blogging tool that helps you quickly and
efficiently add valuable content to your website.
A customized landing page for your entire group that links to your affiliated dealership websites.
Social Tools................................................................................................................. $289
Integration with SisterTech®........................................................................................... $99
Dealer.com’s Social Tools centralize and streamline the brand-building power of every major social
media channel. Easy-to-use features focus on the four most critical aspects of dealership social strategy:
group-wide reputation management, content generation and publication, inventory marketing, and
analytics. All combine into one intuitive interface, aligning your social marketing with your overall
digital strategy.
SisterTech videos can be integrated on a Dealer.com Website.
Integration with Unity Media Works®.............................................................................. $99
UnityWorks videos can be integrated on a Dealer.com Website. All images and content are supplied by the
dealer via a data feed to Dealer.com and UnityWorks; an existing contract with UnityWorks! Media must
be in place prior to using this service.
888.894.8989 | dealer.com
MERCEDES-BENZ DEALER DIGITAL PROGRAM – PACKAGE AND PRICING OVERVIEW
Spanish Language Site................................................................................................ $179
If your dealership is located in an area where a high percentage of the population speaks Spanish,
you can gain opportunities if your website can translate into Spanish. Site content is automatically
translated, excluding dealer editable content.
Video SmartSites Package.......................................................................................... $499
Carflix™, our patented video technology, generates a compelling, narrated video for every vehicle
in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic
to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally
tunkey and automated, so you enjoy the benefits of video–longer time-on-site, increased SEO value,
and more conversion–without any technical knowledge or extra time investment. Dealer.com’s
Video Package includes Carflix our patented video technology, generates a compelling, narrated
video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog
post to drive more traffic to your site, and is customizable and trackable to optimize performance.
Best of all, Carflix is totally tun-key and automated, so you enjoy the benefits of video–longer timeon-site, increased SEO value, and more conversion–without any technical knowledge or extra time
investment. Dealer.com’s Video Smartsites package adds a Video Gallery, Video Streaming Toolkit
and additional Video SEO value to your website.
Video Streaming Toolkit............................................................................................... $199
Upload unlimited custom videos right to your media library, to support your brand and feature every
profit center–inventory, parts, fixed-ops, service, and more.
Window Stickers........................................................................................................... $69
Ensure price accuracy and brand consistency between the digital world and the dealership .showroom
with printable Window Stickers and Buyer’s Guides–all manageable in ControlCenter.
888.894.8989 | dealer.com